Japanese, Vietnamese and Korean women all want to marry in China?

　　After "Chinese businessmen are hard to find" and "many countries are eager to return to China", the articles of WeChat WeChat official account and Sohu series of "Women from many countries want to marry in China" attract people’s attention.

　　Some netizens joked, "Women all over the world actually have the same dream, that is, to marry China."

　　On April 25th, The Paper searched with the keyword "Everyone wants to marry in China", and nearly 100 articles about "All women in a certain country want to marry in China" were retrieved on the WeChat article retrieval page. The titles of the articles are mostly "I am a Vietnamese woman, I want to marry in China" and "Why do all Mongolian beauties want to marry in China?" "Beautiful Korean girls, why many people want to marry in China" and so on. Searching on Baidu with the same keywords, there are 28500000 related information on the webpage and 452000 related contents on the information page.

　　Different from the previous cloned articles on "It’s too difficult for Chinese businessmen", there is no obvious phenomenon of copying and applying copywriting in the content narration of the articles on "Women from many countries want to marry in China", but their narrative theme is "Women from so-and-so countries want to marry in China".

　　In response to the WeChat official account series of WeChat articles on "Women from many countries want to marry in China", the public relations of WeChat team told The Paper that similar articles on "Women from many countries want to marry in China" are different in nature from the malicious marketing WeChat WeChat official account articles. "More than 30 articles retrieved by WeChat backstage are similar in content, but only similar views are expressed differently".

　　On April 17, the WeChat team responded to the series of illegal articles, saying that WeChat has been actively cleaning up similar articles that use epidemic marketing, fabricate and integrate false information, and incite public sentiment. From January 1 ST to April 16 th, WeChat platform deleted about 9,000 articles suspected of exaggerating and misleading, restricted the ability or banned 2,500 WeChat official account; 6,915 articles on rumors were deleted, and 20,000 articles were restricted in ability or titles.

　　Among them, there are articles with more than 10,000+readings.

　　The title of the article includes North Korea, Mongolia, Vietnam and other countries Source: WeChat screenshot

　　How is the series of articles "A woman from a certain country wants to marry China" produced?

　　The Paper found on the WeChat public account and Baidu page that the titles of such articles are mostly "I am a Vietnamese woman and I want to marry China." "Many Japanese women want to marry in China. Why?" "Why are North Korean girls crazy about marrying China?" "Blessed are single men. Women all over the world want to marry in China." "Vietnamese girls want to marry in China? They said: "Compared with Japan, being a daughter-in-law in China is really so happy!" "Vietnamese women want to marry in China? It is best not to marry, and experts suggest that it is best to marry Cambodian women.

　　The countries mentioned in these articles include North Korea, Ukraine, India, Vietnam, South Korea, Belarus, Myanmar, Japan, Nepal and Mongolia.

　　How are these articles produced?

　　The Paper selected articles with a reading of over 10,000, and found that the contents of the articles mostly narrated the benefits of foreign women marrying in China.

　　In three of them, I am a Vietnamese woman and I want to marry in China, Japanese girls want to marry in China, and why do Mongolian beauties want to marry in China? Taking China as an example, the main point of the article is to tell that foreign women married to China because of its good environment and high per capita GDP. After marrying in China, China’s wife will get a house, her husband will take the initiative to do housework, and her in-laws will help. In addition, from the perspective of history and humanities, it is not unusual for Vietnamese, Japanese, Mongolian and other countries to intermarry with China.

　　"I am a Vietnamese woman and I want to marry China" Similar article Source: WeChat screenshot

　　For example, in Why do all Mongolian beauties want to marry in China? In the article, it is mentioned at the beginning of the article that "the main reason is that Mongolia is too poor, and the most important thing is that Mongolia’s fertility rate is negative, … … The country’s current per capita GDP is about 1000 US dollars, and the gap between the rich and the poor is very large. "

　　This paper argues that the advantages of Mongolian beauties marrying in China are: the environment in China is better than that in Mongolia, there are more women than men in China, and the quality of men in China is generally higher than that in Mongolia.

　　Finally, the article concludes that Mongolia will regain its glory when a beautiful Mongolian woman marries China.

　　WeChat article "Why do Mongolian beauties want to marry in China" Source: WeChat screenshot

　　The Paper found that the article was published on March 2, and the account number was "Historical Heritage". The account profile stated "Interesting historical story, folk unofficial history, democratic analysis, telling the past". The main company of the account number was Hefei Downs Household Products Co., Ltd., and the account number was certified and opened on November 14, 2018.

　　On April 16th, The Paper called the account entity company about this article, but it was not connected.

　　Hundreds of articles on WeChat public accounts, most of which are individuals.

　　The Paper found from nearly 155 articles retrieved from the WeChat public account that these articles were published from different WeChat official account, including the personal account "Peach Notes" to promote the "Sex World Revival Plan", and the tourism consulting service number "Taozui Neon" to promote "Travel around Japan". Its account main body is Shanghai Taozui Neon Network Technology Co., Ltd., and there is also a history that claims to tell "interesting historical stories, folk unofficial history and telling the ancient road today". The main body of this kind of WeChat public account is mostly displayed as an individual, and the time of publishing articles can be retrieved from 2017 to April 2020.

　　Japanese girls want to marry in China. Source: WeChat screenshot

　　The Paper found that "Women in a certain country want to marry in China" published by this kind of WeChat public account article has the same theme and slightly deviated expression.

　　Take the article "I finally understand why Korean women would rather be single in their own country than marry in China" published on March 27th by the WeChat public account of Changsha Yangyujin Network Technology Co., Ltd., as an example. The writing is similar to the previous article, and it is mentioned at the beginning that the fertility rate in South Korea fell below 1% in 2018. Korean women choose to marry in China on the one hand because South Korea and China have similar cultures, and on the other hand, because China has done a better job of equality between men and women.

　　The Paper found that the WeChat public account was registered on December 9, 2018. Prior to this, on April 16, The Paper called the account entity company for this article, but it was not connected.

　　Korean girls want to marry in China. Source: WeChat screenshot

　　Another account shows an individual as the main body. For example, the article "Beautiful Korean Girls, Why Do Many Want to Marry in China" published on May 6, 2019 by Wechat WeChat official account Visual Korea with the registration time of February 1, 2020 also mentions that North Korea is poor and backward in everyone’s impression, and it is still in the 1970s and 1980s in China. North Korean girls have a soft spot for China men, and many North Korean girls want to marry in China.

　　Some articles have been deleted.

　　As of 20: 40 on 16th, The Paper found that some articles about "Women in a certain country want to marry in China" had been deleted. For example, the current page of "I am a Vietnamese woman and I want to marry China" published by WeChat public account "Peach Notes" is displayed as "This content cannot be viewed due to violation of regulations".

　　Previously, the page "I am a Vietnamese woman and I want to marry China" published by WeChat public account "Peach Notes" has been deleted. Source: WeChat screenshot.

　　"Beautiful Korean girls, why do many people want to marry in China" published by WeChat official account’s WeChat "Visual Korea", whose account subject is an individual, has also been deleted.

　　Why do Korean women want to marry in China? They can’t find the source: WeChat screenshot.

　　However, with the keyword "Korean girl, want to marry to China", there are still related WeChat posts in WeChat official account.

　　For example, on January 8, 2017, the WeChat public account "Oumeidi Xuefu", whose account body is displayed as an individual, posted "Why do North Korean girls want to marry China crazily?" At the beginning of the article, it was written in a similar way that North Korea’s national conditions are poor, and most North Korean girls are not bad-looking, hardworking and filial to their parents. They are married to China and prefer to live here than their own country.

　　The Paper inquired about Article 4.11 of the Operating Specification of WeChat Public Platform, which showed that the incited, exaggerated and misleading content of WeChat platform included "false or exaggerated content of the title involving domestic and foreign politics, military affairs, economic fields and national policies" and "the title is described in an exaggerated way, thus inciting people to do something" and so on. For WeChat official account who has a minor violation, (WeChat) will deal with its name, avatar, function introduction, graphic message and other violations; If the circumstances are serious, the functions of group sending, attention, sharing, search, etc. of the account will be restricted, or the use of the account will be directly restricted.

　　The Paper previously reported that in the past two months, there have been many articles entitled "A certain country under the epidemic: it is too difficult for Chinese businessmen to close their shops!" The content of the article in WeChat official account on WeChat "XX country longs to return to China" is exactly the same. More than 60 WeChat WeChat official account posts the same titles and articles in batches, such as Palm Switzerland, Palm Belarus, Palm India and Palm Dublin. After telling the plight of foreign epidemic in Chinese, WeChat official account, entitled "Information about the latest car", published nearly 30 articles entitled "Why does a certain country yearn to return to China" and "Why does a country go out independently from China".

　　On April 3rd, The Paper learned from Fuzhou Public Security Bureau that Xue Mou, a manager of WeChat official account who published many false news about "Chinese businessmen are too difficult", had been taken criminal compulsory measures by the police. After arriving at the case, Xue admitted that the relevant articles were all fabricated by him, in order to increase the reading volume and increase the powder in order to make a profit. As for the article "Many countries are eager to return to China", on the evening of April 15th, WeChat responded exclusively to The Paper that such articles were exaggerated and misleading. At present, WeChat has deleted 227 illegal articles "XX countries (or regions) are eager to return to China" and blocked 153 public accounts.

　　CCTV News:During the New Year’s Day holiday, the tourism markets around the country are heating up. Let’s follow the reporter’s lens and see the different tourism modes in the north and south during this holiday.

　　During the New Year’s Day holiday in 2024, various scenic spots in Tongxiang, Zhejiang Province have carefully planned a series of special cultural tourism projects for the New Year’s Day holiday. Visitors can make good wishes for the New Year in the picturesque mood of Jiangnan water town. You can also attend the New Year’s bonfire party to welcome the coming New Year together.

　　In Liaoyuan, Jilin Province, the city was lit up by bright lights just after nightfall. China’s traditional elements are integrated with ice and snow, and a large-scale night tour ice and snow theme park is launched, attracting many tourists to experience the charm of ice and snow in an immersive way. In the 30,000-square-meter ice and snow theme park, there are not only snow sculpture, which has more than 10,000 Ma Benteng and other China festival elements, but also crystal clear and colorful ice sculptures. The park also set up a dynamic and colorful stage on the snow to guide tourists to interact together.

　　In Shaanxi, Sichuan and other places, a variety of activities have also been held to enrich the holiday experience of citizens and tourists.

　　Xianyang, Shaanxi: Feel the Beauty of Folk Music in the New Year Concert

　　On December 29th, the 2024 New Year Concert in Xianyang, Shaanxi Province was staged wonderfully. Auspicious and festive melodies and drums played hand in hand, igniting the atmosphere of the audience. Nearly a thousand spectators at the scene felt the beauty of folk music in the flowing notes.

　　Jiang ‘an, Sichuan: Making red lanterns to celebrate the New Year.

　　In Jiang ‘an, Sichuan, everyone walked into the museum and experienced making handmade lanterns. Under the guidance of volunteers, parents and children stuck lantern paper, inserted lanterns and pasted flowers. Soon, handmade lanterns with New Year elements appeared in front of them.

　　During the New Year holiday, scenic spots and hotels in Fujian and Guangxi ushered in a small peak of passenger flow. Let’s watch together.

　　In Xiamen, Fujian, various sailing and yacht projects set off a wave of water sports. The little sail shadow fluctuates with the waves, and the motorboat "dazzles and pulls flowers" on the sea. Not far from the shore, canoeing, paddling and other water sports attract tourists of all ages to experience.

　　During the New Year’s Day holiday, nearly 1,000 tourists come to Xiamen’s major docks to experience water sports every day. At the same time, water sports have also driven the passenger flow of surrounding scenic spots and the hot sale of water equipment, continuously extending the tourism industry chain and tapping the consumption potential.

　　On New Year’s Day holiday, the weather in Nanning, Guangxi is comfortable and pleasant, attracting many foreign tourists to visit, and the local hotel room reservation is hot.

　　During the New Year’s Day, the catering market in Nanning was also hot. In addition to traditional round-table dinners, some hotels have launched family-style buffets, which are welcomed by many consumers.

　　Chengdu, Sichuan: On the first day of New Year’s Day holiday, Chengdu’s tourism is surging.

　　On the first day of the New Year holiday, Qingchengshan-Dujiangyan Scenic Area received more than 28,000 tourists. During the holiday of New Year’s Day, Chengdu Kuanzhai Lane Scenic Area joined hands with "Music" to create a street concert, and launched the mobile phone photography unit exhibition of Chengdu International Photography Week, which received a total of 149,000 visitors on the 30th. Chengdu Wuhou Temple Museum and Cultural Relics District are as hot as Jinli Historical and Cultural District, with a total of 54,309 visitors.

　　Shaanxi: Many scenic spots usher in the peak of passenger flow.

　　Relying on high-quality cultural resources, various scenic spots in Shaanxi optimize the supply of tourism products, and launch boutique tourist routes and immersive experience scenes to meet the diversified consumption needs of cultural tourism. Datang City, Xi ‘an, Shaanxi Province, launched a one-stop punch card for food, cultural creation and performing arts to meet the diverse experiences of tourists. On the first day of New Year’s Day holiday, as of 8: 00 pm, Datang City that Never sleeps received more than 200,000 domestic and foreign tourists.

　　Huaqing Palace Scenic Area launched the activities of "free tickets for wearing Chinese clothes" and "free tickets for reciting Song of Eternal Sorrow", and the tourism mode of "palace culture+immersive scene", allowing visitors to experience the collision between history and modernity. On December 30th, nearly 30,000 tourists were received.

　　This year, the Museum of the Mausoleum of the First Qin Emperor, a world cultural heritage, received more than 11 million visitors for the first time. On December 30th, the Qin Mausoleum Museum received more than 33,000 domestic and foreign tourists to watch the Terracotta Warriors.

The 27-year-old Ivan Toni is once again caught in a transfer rumor. On November 1st, the British Evening Standard revealed that Chelsea and Arsenal, the two giants in the Premier League, are competing and hope to sign Tony in January next year. Brentford offered Tony a price of 80 million pounds, and the players sought to leave the team and play for a better club.

There is no doubt about Ivan Tony’s ability. In the Premier League in 2022-23, Tony scored 20 goals, ranking third in the top scorer list, only behind Harland (36 goals) and Kane (28 goals). During his Premier League career, Tony scored 32 goals in 68 games, and his efficiency was not bad. However, Tony got into big trouble: he bet on a football match, was banned by the FA for eight months, and will be released on January 17th next year.

The Evening Standard pointed out that brentford was willing to sell Ivan Toni for 80 million pounds. Objectively speaking, this price tag is somewhat inflated: Tony’s contract is only one and a half years, the player’s valuation in Germany is 30 million pounds, and he has not played a formal game for half a year.

There is no room for a big bodhisattva in a small temple. For his future, Ivan Tony is very clear: he wants to leave brentford and go to an "elite club". To this end, Ivan Toni also changed his agent and let Banert (who used to be Bell’s agent) handle his own transfer.

According to the analysis of the Evening Standard, both Arsenal and Chelsea intend to make moves in January next year:

Arsenal’s goal is still to compete for the Premier League title. If a scorer with 10 goals in the middle of the game is introduced in January, it will be of great help to the championship. Although Arsenal have Jesus and Nketiya, they are not prolific centers. Arsenal manager Artta appreciates Ivan Toni’s scoring ability. This summer, Arsenal spent 200 million pounds to bring in Tony in the winter window. The Gunners need to sell players to raise funds first.

Chelsea, with deep pockets, also intends to supplement the front line. Chelsea spent 1 billion pounds, completely overthrown and rebuilt, and there was not much improvement. This season, the Premier League only scored 12 points in 10 games and scored only 1.3 goals per game. In January next year, Jackson will play in the African Cup of Nations. Chelsea, which was originally weak in attack, needs Tony’s help.

Tony, who returned from the ban in January, hopes to complete the transfer in the winter window, seize the opportunity of half a year, strive for more goals, win the trust of English coach southgate and be selected for the European Cup 2024. As an excellent striker in the Premier League, Tony has only played for England once, which is not in line with his strength.

In everyone’s years, there has been a longing for travel, a trip that says go. However, in reality, for various reasons, this beautiful hope is difficult to come true. If you haven’t set foot on that dream trip, you might as well follow this article today and see 66 beautiful places in China!

1. The most beautiful ancient city wall in China-Wan Li Great Wall.

Up and down for more than 2,000 years, more than 100,000 miles vertically and horizontally,It’s not a hero who doesn’t reach the Great Wall. It condenses the wisdom of ancient people, is a miracle on this blue planet, and is the pride and pride hidden in the bones of China people.

2. The most beautiful palace in China-Beijing Forbidden City.

I don’t know how many people stopped by the Zhu Qiang Jin Wa in the Forbidden City. Whether it is the plane layout or the magnificent three-dimensional effect, it is an unparalleled masterpiece and a national treasure.

3. Xi ‘an, the most beautiful ancient capital of China.

From Chang ‘an to Xi ‘an, this is the starting point of the Silk Road. Every brick and tile, every ruin, has countless history and stories, and the fascinating music of Chinese civilization is buried, which is also the Millennium glory of the ancient country.

4. The most beautiful spring in China-Linzhi

In winter, the silverware has not been removed, and it is already a sea of flowers, a paradise surrounded by fragrance, competing for beauty like a drunken cloud, and meeting the most beautiful spring in China with the people I love most.Peach blossom appointment to Linzhi.

5. The most beautiful temple in China-Labrang Temple.

This is a common sacred place in the hearts of believers, walking between the white walls and yellow eaves.A long warp corridor,Keep turning the warp beam,Whispering Sanskrit,The scent of Tibetan incense,All this is enough to be deeply rooted in the hearts of the people.

6. The most beautiful belief in China-Seda in western Sichuan

No matter how many words are used to describe a place that is back to nature and quiet, it is not as good as taking a look at it in person. From the moment I met Seda, I knew that this would be the place I would miss in my life.

7. Erhai Lake, the most beautiful romantic place in China.

Erhai Lake is not a sea, but it is more beautiful than any sea, blowing the wind of Erhai Lake, bathed in the sunshine of Erhai Lake, immersed in the comfort of mountains and rivers, and heading for the distance. What a poetic life.

8. Lugu Lake, the most beautiful oriental daughter country in China.

Walking between the mountains and rivers of Lugu Lake, looking up is the blue sky. Squinting, enjoying under this blue sky, feeling that reaching out can touch happiness. The sunshine is slightly oblique, and the warm light is covered with the lake, which is full of charm.

9. Xishuangbanna, the most beautiful tropical rain forest in China.

This is an ideal and magical paradise for the Dai people. Numerous rare birds, animals and exotic plants thrive in this paradise, which is the most beautiful oasis on the Tropic of Cancer! Symbiotic things are bathed in poetic spring scenery and picturesque autumn wind.

10. The most beautiful and pure paradise in China-Daocheng Aden

People who have never been to Daocheng will be fascinated by a photo, and those who have been to Daocheng will never forget it at a glance! Everything is beautiful beyond imagination. Daocheng Aden can afford all the admiration in the world.

11. Kanas Lake, the most beautiful lake in China.

Kanas is a lake with a story. Whether it is obsessed with its legend or its color, it is full of mystery and charm. Every minute is a dream of entering the depths of the forest, giving people a sense of elegance and dust removal.

12. Luoping, the most beautiful karst landform in China.

The magical and beautiful Luoping Peak Forest has vast peaks. Against the background of blue sky and white clouds, various cone-shaped hills are dotted in the boundless yellow sea, and the blue peaks and golden waves set each other off in an interesting way, which is extremely beautiful.

13. hulun buir grassland, the most beautiful grassland in China.

The northern country, Jasper Hulunbeier, is endless with green and fragrant vegetation, which makes people feel relaxed and intoxicated.existHulun BuirThere is a kind of trip that is worthwhile, and I don’t want to leave when I come.

14. Lhasa, the most beautiful hiding place in China.

Everyone has a dream called Lhasa, which is the ultimate dream in many people’s hearts. Only when you have been there and felt it with your heart can you realize the sublimation of a person’s heart, which is something you can’t feel elsewhere.

15. Hemu Village, the most beautiful fairy tale village in China.

A forest and grassland, an ancient village, beautiful grasses, Kanas fairy tale world.Taste a pot of green tea, listen to a bird song, browse a roll of idle books and enjoy the stars. Everything is so beautiful.

16. Ejina, the most beautiful Populus euphratica forest in China.

China’s most fascinating autumn scenery, Ejina’s waiting for 3,000 years. An autumn wind draws the most beautiful scenery and stories. This is a place where you can only travel once a year. If you miss it, you have to wait another year.

17. The most beautiful forest in China-Daxinganling

The northernmost side of China is the rivers and mountains, with beautiful and incomparable vast forests.Playing the most beautiful autumn fairy tales,The color of all things’ life is released here, and you can walk into the autumn of Daxing ‘anling and feel a reincarnation of life.

18. The most beautiful gallery in China-Three Gorges of the Yangtze River

Since ancient times, the Three Gorges has written too many beautiful legends, just like a hearty ink painting, which is novel and beautiful.The beauty here is more breathtaking than many famous mountains and rivers.

19. Lijiang River, the most beautiful landscape in China.

There are thousands of paintings in the Baili River, and the landscape of the Lijiang River is the best in the world. There are surprises everywhere in this landscape. You can visit the Lijiang River, see the reflection of Qifeng, the clear water and green hills, the pastoral songs and the quaint countryside. Everything is so poetic.

20. The most beautiful ink painting in China-Wuyuan

Wuyuan isA place naturally full of poetry,Beautiful as a mistake into a dream, like a slowly unfolding mountain ink painting. In the brewing of time, it becomes more and more charming and makes people daydream.

21. The most beautiful scenery in China-West Lake

If you want to compare the West Lake with the West Lake, it is always appropriate to put on light makeup and heavy makeup. There are too many beautiful and moving legends about the West Lake.The scenery at four o’clock is different and picturesque. For thousands of years, many people yearn to stroll through Su Causeway and enjoy the West Lake.

22. Huangguoshu Waterfall, the most beautiful celestial fairy spring in China.

Huangguoshu Waterfall is famous as the largest waterfall in China, and many words of praise can’t describe the magnificence of its pouring down. A beautiful view,Fixed on the mountain canyon, it is full of poetry and painting, which makes people relaxed and happy.

23. The most beautiful Danxia landform in China-Zhangye

Don’t look forward to the snow on Qilian Mountain, and mistake Zhang Ye for Jiangnan. I didn’t come here in person, I didn’t see it with my own eyes, and I couldn’t imagine it. This mysterious region, which has exceeded 100 million years, is beautiful and magnificent.

24. the ancient town of xitang, the most beautiful water town in China.

The water in the Spring and Autumn Period, the towns in the Tang and Song Dynasties, the buildings in the Ming and Qing Dynasties and the modern people are the most appropriate descriptions of the ancient town of xitang. Everything in the water town, in the long years, savoring the mellow taste of time, there is always a scene that can fall in the heart.

25. The most beautiful garden in China-Humble Administrator’s Garden

Rich Jiangnan water town, thisIs the memory of an era in China,Even after more than 400 years, you can still feel the elegant circulation, full of poetry and painting everywhere. It is true that you don’t know the beauty of gardens until you reach Suzhou!

26. The most beautiful ginkgo village in China-Tengchong Ginkgo Village

From the first touch of new green blooming branches to the last golden leaf quietly ending, the city is covered with the peerless beauty of golden flower.,Woven into an intoxicating beauty of the village in the forest, trees at home and people in the painting.

27. Danba, the most beautiful beauty valley village in China.

Accompanied by the gentle breeze, overlooking the scattered Tibetan towers, enjoying the boundless scenery and steaming buttered tea in the Dadu River Valley, everything is so lively and fragrant, which makes people feel like strolling in Xanadu.

28. The most beautiful Hakka building in China-Fujian Tulou

Unique residential buildings in the world,Carrying the sky and clouds, it is full of stars and stories in the flowing years, fermenting a steaming, lively and fragrant fireworks life, which is extremely fantastic and beautiful.

29. Yuanyang Terrace, the most beautiful terrace in China.

The Hani people, who have lived in Yuanyang Mountain for generations, have carved gorgeous and colorful scenery on this plain land. Under the light and shadow, it is like a dream, just like an extremely elegant ink painting, with an indescribable fairy charm.

30. Chaka Salt Lake, the most beautiful sky in China.

This is a place called the mirror of the sky, where people always have the illusion that reach for the sky is stretched out and stars are scattered all over the earth. This beautiful scene can reveal the truest beauty in the world.

31. The most beautiful blue in China-Qinghai Lake

Water and sky are the same color, and the sea and sky are connected.A huge jade jade plate, horizontally embedded between mountains and grasslands, is a picture of wind blowing grass and seeing cattle and sheep pastoral.At first glance, it is vast and ethereal, full of poetry and painting.

32. The most beautiful no-man’s land in China-Hoh Xil

This is the roof of the world of the world,The desolate and mysterious forbidden area of life has made countless people wave upon wave and vowed to conquer this land.This is a paradise for wild animals. Everything is quiet and peaceful in the vast world.

33. The most beautiful ghost city in China-Wuerhe Fengcheng

The world’s beautiful Yadan, carved by wind and rain, is a masterpiece of nature, as if it were a dreamy maze world, and it is amazing to feel the dreamy and mysterious brilliant Yadan through it.

34. The most beautiful Millennium Watch in China-Crescent Spring in Mingsha Mountain.

A piece of green is hidden in Mingsha Mountain, crescent spring lies in oasis, spring is in quicksand, drought is not exhausted, and wind and sand do not fall.Being in the beautiful scenery of blue sky and white clouds, Shaming Springs, I feel the magical charm of nature.

35. The most beautiful highway in China-Duku Highway

This miracle highway hidden in the depths of Tianshan Mountain can conquer your eyes and shake your heart in just one second. Look at the four seasons all the way, and you will never really understand its exquisiteness if you don’t go once in your life!

36. Meili Snow Mountain, the most beautiful snow mountain in China.

Meili’s Rizhao Jinshan is a rare scenic spot that many people dream of.The golden light fell from the sky and shone on the top of the snow-capped mountains.Between the clouds, it only takes a brake, and the sky is golden and moving beyond words.

37. Mount Everest, the most beautiful mountain in China.

This is the closest place to the sky, the mysterious sacred mountain in everyone’s heart, and the place that countless people yearn for. The sky here is as blue as washing, spotless, and the mountains are towering, and the mountains stop, which has never been so appropriate.

38. Emei Mountain, the most beautiful Buddhist shrine in China.

Mount Emei is the best in the world, with four seasons in one mountain and different days in ten miles, just like a fairyland in Heaven.Like a thousand years, like a thousand years, the sun rises and the stars set, and so on,Bring people into that dreamy magical realm.

39. Laojun Mountain, the most beautiful paradise on earth in China.

Go to the world for a grand banquet and see the world’s prosperity.The cloud takes the mountain as its body and the mountain takes the cloud as its clothing.Far and near peaks are at your feet, the sea of clouds is rolling, and the peaks are looming, like a perfect picture of a fairyland, where heaven and man are one.

40. The most beautiful color in China-Jiuzhaigou

Jiuzhai is a dream, which is too beautiful to be true, but it really exists in the world. The colors you have seen or have never seen are all gathered here.Full of the most beautiful colors in the world.

41. Fanjing Mountain, the most beautiful city in China.

This is China’s sky city,Only the ingenuity of nature can create this unique and shocking masterpiece like myths and legends!The unpredictable beauty makes people intoxicated with the infinite Zen of Brahma Pure Land.

42. The most beautiful desert in China-Badain Jaran Desert.

The desert is lonely and straight, and the long river sets the yen. Here, you can see that Sha Feng, the lake and the blue sky are mysteriously blended together, which is a fantastic charm.No desert is more beautiful than Bataan.

43. Nujiang Grand Canyon, the most beautiful canyon in China.

This is the original ecological secret of China’s possession.A flower and a tree here recite the rhythm of life, and echo each other here carries the triumph of civilization, and every sound of it is enough to wash the soul.

44. Huangshan Mountain, the most beautiful natural bonsai in China.

It is the best evaluation of Huangshan Mountain to return without looking at the mountains and Huangshan Mountain without looking at the mountains.There are thousands of beautiful scenery in Huangshan Mountain, just like a fairyland on earth. There is always a place where you want poetry and distance.

45. Guo Liang Village, the most beautiful cliff family in China.

As far as the eye can see, the Taihang Mountain is towering, and the cliffs stand tall and steep, and the mountains and rivers are full of poetry and painting. If you feel that life is too complicated, you might as well take a nap here for a few days and feel the slow time here quietly.

46. Chengdu, the laziest city in China.

Chengdu is a city that you don’t want to leave when you come.Will be moved by the life here in Bashi. When you set foot on this land of Chengdu, you can always slow down unconsciously, and the world suddenly becomes quiet, simple and happy.

47. Chongqing, the most beautiful mountain city and foggy city in China.

The magical terrain and dreamy night scenes have attracted countless people. Eat hot pot to watch the night scene and simply kill time.Bayu is as beautiful as a splendid land, so you can get some leisure and walk into Chongqing with beautiful mountains, water and people.

48. Weizhou Island, the most beautiful island in China.

Riding an electric donkey on Weizhou Island and bumping into the sea breeze, shuttling through the dense shade and walking leisurely along the coastline, the waves are undulating at the feet, away from the bustling and noisy, which is really a kind of enjoyment.

49. The most beautiful waterway in China-Xitai Jiner Lake Highway.

The G315 National Road runs through the West Tai Ji Nair Lake, splitting the lake in half, with emerald green on the left and Tiffany blue on the right. The atmosphere is quiet as if it were a lifetime ago, and you can take amazing photos with your mobile phone at any time.

50. The most beautiful ink and wash scenery in China-Zhangjiajie West Sea Peak Forest

There are thousands of stone peaks in Shentang Bay, Wulingyuan, which is a unique peak forest landscape in the world.Stone peaks appear and disappear,Beautiful, just like ink painting, walking in the meantime, as in Traveling in a pictorial world.

51. Utsu, the most beautiful water Yadan in China.

In the endless desert Gobi, a piece of Wang Yang emerges out of thin air, and Yadan landform stands on this piece of Wang Yang. Yadan of different sizes is all over the blue water, with no end in sight, giving people unlimited freedom to daydream.

52. The most beautiful glacier world in China-Cuojia Glacier.

The Cuojia Glacier is an ice blue world in the depths of Tibet, and enters the primitive glacier.It’s like walking into a crystal palace.It’s like going back to the ancient ice age.As if through time and space, came to another planet.

53. Old Town of Lijiang, the most beautiful ancient city in China.

Between the green hills and the tiles, by the flowing water of the small bridge covered with green flowers, enjoy the warm embrace of the sun and the gentle caress at night, let the mood fly freely and experience the true charm of life.

54. Zada Tulin, the most beautiful Martian world in China.

The north wind of the plateau blows out the rough land of western Tibet, which is extremely barren and also the ultimate temptation, full of mysterious dreaminess. This is a place that will make you worthwhile, and you will find that desolation can be so beautiful.

55. Zhagana, the most beautiful pure land on earth in China.

This is a magical secret in Gannan, and the scenery is as beautiful as a fairyland. Under the blue sky and white clouds, everything is poetic. Zhagana, half fireworks and half fairy, is a holy place that you go to at least once in your life.

56. The most beautiful colorful canyon in China-Anji Sea.

It is called rivers and canyons flowing from modernist abstract paintings, and it is the source of color hidden in the northern foot of Tianshan Mountain. The ever-changing light and shadow rendering is dazzling and spectacular.

It is one of the buildings with the thinnest waist and the most difficult construction in the world, and has created a series of buildings that are the best in the world. There is the world’s tallest horizontal Ferris wheel at the top of the tower, which can enjoy the ultimate beauty of the Pearl River and the bright night in Guangzhou.

This is a large limestone cave, which was formed in the Quaternary Pleistocene more than 1.2 million years ago. It is magnificent, exquisite and dazzling, just like a gorgeous underground art palace.

At night in Hong Kong, there are not only brightly lit, bustling and noisy metropolitan customs, but also Baiyun Mountain Hills and warm sea breeze. Chinese and western cultures blend here, bringing unique charm here, and the beautiful night scene makes the city more romantic.

It’s like a huge Eight Diagrams Array. The street layout is like a magical maze. There are 8 avenues and 64 streets, and the roads and roads are connected. There is no traffic light, but the traffic is unimpeded. Here you don’t have to worry about traffic jams.

This place, which is the most like Mars on the earth, is under the stunning Kunlun Mountain, and the eyes of the earth have been spewing for thousands of years. The suffocating feeling of barren grass gives people an indescribable shock.It’s a little unreal.

This is a border town where you can pretend to be in Russia, with lush hulun buir grassland, rippling Hulun Lake, towering country doors and passionate Mongolian customs, which makes people fascinated.

This is a mysterious forbidden area, with too many stories and legends.Covered with virgin forests, lakes, strange peaks and different rocks,It is a paradise for explorers. There are too many unsolved mysteries hidden here, which are mysterious and fascinating.

Tianchi Lake, hidden between mountains and mountains, is pure and strange blue, with snow peaks reflected, spruce surrounded and clear water like a mirror.It’s beautiful,Like a jade pond in the sky falling on this earth, it cools the eyes and cleans the soul.

On the banks of the Irtysh River, the geological changes of hundreds of millions of years and the rich textures of colorful beaches are constantly changing in depth against the background of blue sky and white clouds, just like coral bushes on the seabed, swaying a mysterious charm of life.

A bright spot on the Sichuan-Tibet line,It is a fascinating photography paradise and a picturesque paradise.The scenery along the way conquered many friends who came here.Every minute can surprise you.

Only when traveling can a person hear his own voice. It will tell you that the world is wider than expected. go toLooking forward to the distant place, you don’t have to envy foreign countries, you don’t have to go abroad, you just have to travel around China and see the beautiful scenery of the motherland, and you are also a super traveler!

These unique beautiful scenery in China can amaze all your time. Let’s visit the 66 most beautiful poems and distant places in China one by one! How many of these places have you been to? Which do you think is the most beautiful? What other beautiful places in China have you been to? Welcome to leave a message in the comment area. Let’s talk together.

Exercise is an important way to keep healthy, but sports injury is also a common problem faced by sports enthusiasts. Sports injury will not only affect sports ability, but also affect daily life. Therefore, it is very important to prevent sports injuries. Here are three tips to help you stay away from sports injuries.

Step 1 warm up

Warm-up exercise is an important step to prevent sports injuries. Warm-up exercise can increase body temperature, promote blood circulation, improve muscle elasticity and reduce the risk of muscle strain and ligament injury. Warm-up exercises can include light aerobic exercises, such as jogging or skipping rope, and some dynamic stretching exercises, such as leg lifts and kicks. Warm-up exercise should last for 5-10 minutes until the body feels warm and comfortable.

2. Gradually increase the intensity of exercise

Gradually increasing the intensity of exercise is another important step to prevent sports injuries. If you haven’t exercised for a long time, or you are trying a new kind of exercise, then you should gradually increase the intensity of exercise. Gradually increasing the intensity of exercise can adapt your body to the new exercise load and reduce the risk of muscle strain and ligament injury. Gradually increasing exercise intensity can include increasing exercise time, increasing exercise intensity or increasing exercise frequency. You should make a plan to gradually increase the intensity of exercise according to your physical condition and sports goals.

3. Reasonable rest and recovery

Reasonable rest and recovery is the key to prevent sports injuries. If you often do high-intensity exercise, then your body needs enough time to recover and repair. Reasonable rest and recovery can include proper rest time, adequate sleep, correct diet and adequate water supplement. In addition, you can also use some recovery tools, such as massage balls, stretching belts and ice packs, to help your body recover and repair.

In a word, you need to take a series of measures to prevent sports injuries. Warm-up exercise, gradually increasing exercise intensity and reasonable rest and recovery are three important steps to prevent sports injuries. If you can follow these steps, you can stay away from sports injuries and enjoy a healthy sports life.

In China, baseball has a history of more than one hundred years, dating back to the establishment of the Shanghai Baseball Club in 1863. In 1915, China won the second place in the Great Asian Baseball Championship held in Shanghai. For a time, the popularity and development of baseball in China reached an unprecedented height.

Unfortunately, in the 1960s, baseball was once criticized as a "bourgeois movement", and baseball culture began to decline gradually in China.

It was not until 2007 that Americans brought MLB to China, and it seemed that there was a brilliant spark between China people and baseball again.

"Some people wear baseball shirts and baseball caps, but there is hardly anyone around who can play baseball."This sentence perfectly answers the question of today’s title.："Why is baseball the most familiar and unfamiliar sport?"

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• In China, a sport is not popular, except for not playing it every day, perhaps because of the lack of a sports idol like Ding Junhui who has a snooker ball on fire. …

• To put it more popularly, when there are programs such as Baseball in China and Baseball Listen to Me, it is estimated that it is difficult for you to be unfamiliar with it.

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• Just like no one stipulates that skateboarding shoes must be able to play skateboarding and basketball shoes must be able to play basketball, no one stipulates that people who can’t play baseball can’t wear baseball shirts or caps, right?

• Under the subtle influence of trend culture, most people who don’t even know the rules of baseball may not realize that they have been deeply influenced by baseball.

For example, a baseball cap, which was originally a long-brimmed hat used by baseball players to shade the sun, has now become a necessary three-piece suit for trendy old drivers.

From New Era to luxury brands, from Fifth Avenue in New York to Indian farmers’ market, from trendsetter ootd to star airport street shooting, baseball caps can be seen.

Baseball jacket, also known as Varsity Jacket. Jackets, once used to honor excellent baseball players, replaced the original sweaters.

Later, with the popularity of Hip-Hop, it went out of the campus and was labeled as "street trend", which became a classic clothing style. Although it is not directly related to baseball, it also leads a generation of trends and becomes the benchmark of the trend.

Baseball shirts, a trend item with high appearance rate in recent years, were once really baseball players’ uniforms.

Most baseball shirts have different colors and signs to show their teams, and they can also distinguish between two teams of players and the ball card.

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• Baseball is the representative of American culture.On the court, the baseball players clapped their hands and hugged each other with the shouts of the fans, feeling the strength and encouragement of the team.It also affects fashion and street clothes unconsciously and quietly.

• Also asLEE, a denim brand representing American culture, was also influenced by baseball.As early as 1983, he hired Major League Baseball (MLB) Philadelphia Philips Philipes.Ace player Mike Schmidt(Mike Schmidt) is the brand spokesperson.

• in those yearsSchmitt wore a red striped baseball uniform to shoot a print advertisement for Lee.It has become a classic image in the hearts of many baseball fans.

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• Baseball is recognized as the sport with the highest IQ requirement in the world, and new tactics need to be formulated at any time according to the opponent’s judgment. Baseball’s reaction to a person, as well as the ability to make correct tactics and choose in a complicated situation instantly, strength, coordination, flexibility and time and space judgment are all very beneficial.

• Baseball is very suitable for Asians who are smart, quick-witted and quick-witted. Playing baseball has an excellent role in improving students’ physical fitness, intelligence and teamwork spirit.

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• Diego Maradona forgot the other 10 teammates and went to the meeting alone; Kobe can break through many defensive layups and score points; At the crucial moment, teammates handed the ball to Jordan; Baseball and individual heroism can’t score, so we must rely on teamwork or sacrifice ourselves to send our teammates to base to win.

• Baseball is suitable for team development and can be used as a team development project; It is also listed as a military training project, which shows the high demand and training significance for the group’s "combat" ability!

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• Compared with other sports such as football, basketball and rugby,Less physical confrontation and high safety.Age groups can sink to children and reach the elderly.

• From the off-court culture, there is a family atmosphere. The English name of home plate in baseball is "home", which means home, and compared with the tension of basketball or football, the scene of baseball game is more of a warm family atmosphere, not only with father and son, but also with mother and daughter, just like a picnic.

• "Parents are the first teachers for children’s growth", but children prefer equal dialogue to formal education. In the process of practicing baseball, a stick, a ball and a pair of gloves build a bridge between children and their parents. It is a sport with low intensity and endless fun. Up to 70-year-old grandfathers and down to 6-year-old dolls can compete together. It is an ideal sport for the whole family to entertain during holidays.

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First of all, baseball players must be dressed neatly and appropriately, and they must be meticulous from shoes to hats before they can play. Not only do we have a lot of etiquette before the competition, but we will also thank the staff, the audience and the venue after the competition.

Only equestrian, golf and baseball costumes in the world are required to wear belts, which shows that baseball is a gentleman’s sport.

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On the baseball field, you will always face a baseball that flies like a bullet with a whistle. Courage is the quality you must possess, whether in defense or attack. In the blink of an eye or a little sideways, baseball will slip away from your fingertips. Only by facing your opponent directly can you win. No matter how much you are ahead, you must bravely face the hitter to win. It is impossible to win by consuming time like football or basketball.

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Value embodiment of league building:

1）Happy course: rich and interesting programs, entertaining and entertaining. Let everyone know baseball as soon as possible in happiness.

2）Humanistic spiritEveryone performs their duties, understands and respects each other, and plays an important role.

3）leadershipGive full play to one’s ability, and improve the overall leadership of the team and individuals while exercising communication and cooperation through a highly intense learning experience.

4）teamworkThe essence of baseball, individual collision sublimates the value of the team in mutual cooperation.

5）brainstormingLearn to think, from passive acceptance to active exploration, and enhance collective cohesion.

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Baseball is a "family sport". A stick, a ball, a pair of gloves and a tacit look between father and son are all building a friendly relationship with children. When parents accompany their children to train, the children are treated as adults, and parents are treated as partners. They can talk on an equal footing and grow together, and they can establish communication in a more relaxed and relaxed way and spend the whole day happily at home.

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Baseball winter and summer camp activities, not only let children develop physically and intellectually in an all-round way, but also let children observe etiquette, know how to be independent and learn to manage themselves. On the court, they will also gain the most sincere friendship.

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interest

Full of happy sports, from swinging to hitting the ball, to running to base, and experiencing unlimited fun between movements;

simple

Breaking through all the differences in territory, class, culture and age, anyone can participate, feel and enjoy baseball;

wisdom

Physical fitness is exercise, which cultivates people’s sensitivity and improves their mental maturity in competitive tactics, and is the perfect combination of technology and wisdom;

team

Emphasize the cooperation between team members and partners, which embodies the team spirit of cooperation and mutual assistance;

emotion

Baseball culture etiquette education, enhance the deep affection between family members;

handsome

Baseball clothing is a popular fashion element in the world. Many big-name stars wear famous baseball uniforms when they go out in public places.

In the first half of this year, the beauty industry ushered in a recovery, and the semi-annual report of foreign beauty brands was really amazing. The performance of 10 head enterprises such as L ‘Oreal, Procter & Gamble and Shiseido all achieved growth.

In the semi-annual reports of these international brands, "the fastest growth" and "more contribution" have become the most important comments on the China market. Shiseido’s business in China increased by 44.1% year-on-year, and L ‘Oreal increased by 34.2%. Even Amore Pacific, which had been in constant trouble before, relied on the market performance in China to turn losses into profits.

Why has the beauty market in China suddenly sprung up under the COVID-19 epidemic? On the one hand, the "face value economy" is in power, and the epidemic situation has made women’s demand for exquisite life stronger, and the penetration rate of beauty cosmetics has further increased; On the other hand, the epidemic has changed people’s shopping habits, and live broadcast and online celebrity delivery have improved the promotion effect and consumption conversion rate of beauty cosmetics.

What deserves special attention is the localization strategy of foreign brands in China market. As we all know, these international brands have always taken a high-end route in the China market, with flagship stores, shopping malls and duty-free shops as their main sales channels. However, in the past two years, with the development of e-commerce, beauty, as a trendy lifestyle, has become the new favorite of e-commerce platforms. Li Jiaqi, Viya and other big V live broadcasts have inspired more women to pursue beauty. Some domestic beauty brands aim at the opportunity, and through new channels such as short videos and live broadcasts, their popularity has been greatly enhanced by the "star +KOL+ amateur" model. Domestic beauty products such as Hua Xizi and Perfect Diary have become popular brands on e-commerce platforms.

In this context, foreign brands have also begun to change their thinking, put down their bodies and launch online channels. During the "618" period this year, the top 10 Tmall beauty brands were almost monopolized by international brands, and L ‘Oreal’s sales ranked first; In the little red book that young people prefer, Estee Lauder was the brand with the largest investment in the beauty field in the first half of the year. Shiseido also learned to use it flexibly, and brought the way of live selling goods back to Japan, where its headquarters is located, and achieved good sales results.

More and more people know the international brands in China market and the domestic brands that have shined brilliantly in recent years, and the competition in China’s beauty market is becoming more and more fierce. The international big names who have tasted the sweetness have to work hard on "localization" if they want to keep the "family property" that they have cultivated for many years.

Source: Economic Daily

Text/hand tour that the devil touches the cat

Whenever I talk to my friends about the "party games" category of this year’s game market fire, Netease’s "Egg Party" is an unavoidable topic. After all, there are 30 million daily users, over 100 million monthly users, and over 100 million paradise UGC maps … It has too many auras.

It is no exaggeration to say that "Egg Party" refreshed the imagination of the outside world for party games, and it also made many people re-recognize the huge market potential of this category.

Behind these external eye-catching data, what deserves our discussion is the careful layout of the game in UGC for a long time-to be honest, perhaps many people didn’t expect it to develop so quickly.

In June of this year, Kwan, the producer of "Egg Party", announced at the first creators’ conference that Egg Paradise had achieved the achievement of adding millions of new maps and tens of millions of creators every week.

Just two months later, Egg Party once again announced the achievement that the total number of UGC maps in the game and monthly active users both exceeded 100 million. These data are enough to confirm the strong layout of Egg Party in UGC content.

Until last week, the "Egg Party" had a new action: the "Super Craftsman Recruitment" activity officially ended, and 500 outstanding creators were awarded the title of Super Craftsman, and they were invited to participate in the annual mysterious project of Egg Island, which also opened a grand prelude for the annual UGC event of Egg Island.

Although the activity is only a prelude, it still allows us to witness the deep "externalization" of UGC ecological relationship and the good interactive ecology as always. For example, the event not only attracted tens of thousands of creators to participate in the creation, but also won nearly one million votes in just four days of voting.

For another example, by inviting the author to create a personal booth, the activity can better help to condense the essence of UGC map into this landscape "miniature map", spread unlimited creativity as much as possible in the limited creative space, and vividly reproduce the far-reaching diverse motif in the UGC ecology-for example, the author noticed that there are both "Dunhuang Pipa" and "Fantasy Collection" booths that shoulder the heavy responsibility of inheriting traditional culture. There are also booths that pay attention to social phenomena and discuss topics such as campus bullying and mental illness.

From this, we once again see the flourishing and mature UGC ecology of Egg Party and its great influence.

Then, in just over a year, why can "Egg Party" make the UGC ecology truly unrepeatable? How to build a positive and benign creative ecology quickly, and continue to iterate and upgrade, and continue to build a creative ecological co-prosperity circle?

By analyzing this activity, maybe we can find our own answer.

01

Behind the super craftsman

It’s a hundred million growth stories and emotional flows.

If the content of UGC is a towering tree, then the creators are strong branches of this tree. On the one hand, they are an important guarantee for the prosperity and development of UGC content; On the other hand, their growth arc is a powerful mapping between their creative value and the official UGC ecological development.

Behind the 500 super craftsmen, it is the creator’s personal growth and the overall ecological synergy of UGC, which can solidify the higher brand value of UGC. The creators represented by super craftsmen constantly strengthen their personal IP characteristics with the help of the official stage, and they are mutually beneficial to the development of UGC, and jointly draw their own growth marks.

Taking the creator "Xuanzai Run" as an example, into the pit was attracted by the classic parkour game in the early days, and she came into contact with the function of the park workshop by chance. Its low threshold and high degree of freedom enabled her to easily reproduce the beautiful things in daily life into the map, depicting many scenes that were warmly healed in the booth "Love", and also realized her artistic dream all along.

Another example is the creator "Brown Bear", who is a "super daddy" in reality. He found the opportunity to realize "the dream of making games" in the powerful function of the egg workshop, and was invited to become an official full-time creator by virtue of his ingenious creative talent. While taking care of his family and career perfectly, he started a "second life" in the egg. In this super craftsman’s booth, "Brown Bear" continues the epic description style that it has always been good at, creating a magnificent and powerful "city of heroes", which is full of shock between the sword and the light.

While the official support and the creators’ self-growth complement each other, the creators’ sharing of creative interests has become an important part of UGC’s concept of "co-creation": "Langlang 11" and "Puxi Coke", which perfectly proves this point to the story of a good creative partner. By chance, they met in an author exchange group, and when they met for the first time, they hit it off in their creative ideas and pursuits. As an art student, "Puxi Coke." often helps science students "Langlang 11" optimize the artistic style of maps. And "Langlang 11" will often share its creative skills with "Puxi Coke."

This time, both of them showed their elegance in the "super craftsman recruitment activity", and "Langlang 11" carefully drew the super cute version of "Angel Egg", which was naive and endearing. The booth of "Deep Sea Relics" built by "Puxi Coke." leads users to sink into the deep blue sea and start a dreamy adventure.

Based on the above three cases, from ordinary users to creators, and then to symbiosis and common prosperity with the government, these diverse growth curves just bring together the three trump cards of Egg Party in creating UGC ecology: high-frequency iteration, convenient and easy-to-use UGC tools, diverse and high-return incentive system, and benign interactive creative atmosphere-which may be the sustainability of Egg Party.

02

Tools, Incentives and Operation with Three Axes

Help UGC reach its peak in ecology.

Recently, "Egg Party" announced the plan of "Creating an Egg Age Together", announcing that it will provide users with rich creative income with 500 million incentive funds within two years to encourage more users to join in the creation.

After research, the author found that the plan just echoes the three trump cards mentioned above-the "Co-Creation Age" plan is a three-in-one system based on powerful UGC tools of high-frequency iteration, multiple creative events covering all users as the carrier, and a perfect creator incentive and signing mechanism as the support, which actually realizes welfare overweight, affirms the value accumulation of creators’ personal growth, and better promotes the flow of emotions and relationships between creators, officials and creators.

On the whole, the UGC tools, incentive system and creative atmosphere, which are also reflected in the plan of "Creating an Egg Age Together", are not independent, but complement each other, and together constitute the thriving UGC ecology of today’s Egg Party. Let’s talk about tools first, which is an important cornerstone of UGC creation. No matter how good the game is, the tools are inconvenient and the creation threshold is too high, it will "persuade" a large number of users to some extent.

The project team of "Egg Party", which started with an editor, is even more familiar with this: on the one hand, they directly fill the creation friendliness of the creation tools through a large number of stupid templates with low threshold and visual operation forms. With the acceleration of the instrumentalization process, creators have gradually emerged more subdivided creative functional requirements. Therefore, Egg Party has successively introduced AIGC functions such as "one-click generation of pixel text/painting, flowers and architecture" and "video generation action", and recently broke the news about the king-fried functions such as "egg code" and "shooting UGC" which will be launched in the workshop, further liberating the creators from the tedious and repetitive creative steps.

On the other hand, in the practical stage of tools landing, Egg Party not only introduced the "nanny-level" instructions of workshops such as "Small Class of Egg Workshop" and "Open Class of Creator Workshop", but also launched a series of brand activities including online workshop UGC exchange meeting and "Craftsman Academy Training Camp", aiming at opening a window for creators to quickly understand the recent and future updates of workshops, and at the same time helping them with "old and new" teaching.

If the high-frequency iteration of tools helps creators to reduce their burdens and improve their efficiency, then the official incentive and signing mechanism based on low-threshold and diversified creative events affirms the creative value of creators from a broader dimension and gives rich realistic returns.

Under the planning system of "Creating Eggs Together", Egg Party has greatly increased more creative incentive events of all sizes, including "Artisans’ Creation Month" which is a permanent reading event, short-term activities such as "Workshop Components Reward Order", "Paradise Artisans’ Great Welfare" and "Vehicle Competition", as well as comprehensive "Workshop Creation Competition" and so on, even according to festivals and game season versions. Each activity has a different focus, and the creativity dedicated to the smallest and smallest can be captured, amplified and seen.

For example, the resident monthly creative event "Craftsman’s Creation Month", as the name implies, the official will provide different creative track directions every month, so as to cover every minority theme as much as possible, help creators to refresh their creative thinking for the node on a monthly basis, and also provide them with rich egg coins and cash prizes. For example, in December, the Craftsman Creation Month was upgraded in an all-round way in terms of rewards. Inspired by the 1 million bonus, the creators were invited to play their ingenuity in five sub-tracks, including group building and viewing.

In contrast, the "Paradise Craftsman’s Great Welfare" is a short-term, limited-time creative welfare activity. For example, in the third week of November, the challenge is to make the first 4,000 maps with a heat value of 1,000 within the specified time, and then get the 200 yuan Prize.

At the same time, there are small and medium-sized construction competitions with different specific nodes in the competition system, including the "Egg Games" with the theme of national sports competition, and the "Never Robbed" map construction competition for linkage, etc …… The purpose is to make the construction competitions with each interesting sub-theme attract the attention of vertical users in this field as much as possible, and then radiate to all the creators with pan-interest.

Matching with the rich incentive events, it is the official mature official incentive and signing mechanism to help creators with different demands and different growth stages get more opportunities for upward growth.

Specifically, as long as the total number of trips to create maps exceeds 10,000, you can apply to join the official "incentive plan" and get stable cash income. For those creators who have higher pursuits and unique talents, the government will continue to dig them into official contract authors to open a clearer future for them. The official has also prepared a series of exclusive rights and interests for this group of contracted creators: on the one hand, it significantly enhances their creative income, on the other hand, it also has priority rights such as participating in various official exchange meetings and experiencing the new version of the editor in advance.

For social media content creators, the government has also opened official support and incentive rights on the whole platform. Excellent content creators can not only get revenue bonuses, but also get official platform traffic tilt, so that their whimsy can be seen by more people.

With mature tools and rich incentive creation system, the whole UGC ecology of Egg Party has become more stable.

Because of this, it can form a more friendly and benign environment atmosphere for creators in the game, which is helpful to the internal communication of creators’ ecology, thus promoting the flow of creativity, content and emotion among creators. The "Langlang 11" and "Puxi Coke" mentioned above strongly prove this point.

In fact, there are many related cases, such as "an excellent creator recommended a paradise workshop to a colleague, and the latter signed a contract to become an official author", "The author of Lao Liutu transformed into an anchor and became close friends with another anchor" ……………………………………………………………………………………………….

In my opinion, these cases actually use "creation" as "social currency" to closely combine the user groups in the game. Creators can share and discuss based on UGC content; Between the creator and the player, new social relations will be created because of UGC maps. Whether it is praise or suggestion, the former can gain more progress and sense of accomplishment. This kind of good cooperative creative atmosphere is the best "endorsement advertisement" of UGC ecology, which can attract more and more interested people to join it, so as to make the whole ecology more active and prosperous.

03

Breaking the upper limit, the biggest opponent of Egg Party is yourself.

After the above analysis and discussion, you may have a clearer understanding of the UGC ecology that Egg Party leads the whole industry. Generally speaking, if an UGC ecosystem wants to develop steadily, it needs to establish a close "bonding" relationship from top to bottom, from officials to users, and from creators to users, so as to co-create around content and make the ecosystem bigger and stronger.

The "Egg Party", which is a chain of "official stage-setting, creator singing and user voting", is to connect the first few together, push the creators who are valuable resources of UGC into the spotlight, and show their works in an enlarged way, so that the outside world can see the official respect and cherish the creative value of UGC.

In my opinion, this "super craftsman recruitment" activity has been so surprising that I can’t help but look forward to what kind of shock the upcoming annual UGC event will bring.

In the future, "Egg Party" may once again break the existing ceiling of UGC and constantly set up new benchmarks in this field. And where will its upper limit be? I don’t think anyone can give an accurate answer. But at least, it is now the only existence in this market, and it continues to create more and more "firsts".