In Liu Chao’s view, many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, then a car may be dumped before it can be sold. "The pure electric commercial vehicle market is very large, and anything can happen. We may not always be in an invincible position, and we must adjust our strategy at any time according to market changes."

　　Liu Chao said that our initial target this year is to sell 300 vehicles, but if the verification process goes smoothly, more sales may be achieved. Yu Yang said, "We don’t define this year as the sales year, but we hope to quickly verify and iterate the products when realizing mass transportation, and making the products well is the primary goal."

　　"Now many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, it may be dumped in an instant, so product definition and technological leadership are very important." Liu Chao, chairman and CEO of Speedleopard Technology, said in an interview with China Economic Net reporter recently that our strategy this year is to be steady and steady, and continue to polish our products while serving our existing customers.

　　Focusing on bulk transportation, the new force of commercial vehicles focuses on defining products.

　　Looking back about 10 years ago, the new forces of passenger car manufacturing mushroomed, and "Wei Xiaoli" was established at that time, and now it has developed into a brand with an annual sales of more than 100,000 vehicles. Liu Chao said, "From the perspective of the development of the new forces of car-making, it is because of the drive of’ Wei Xiaoli’ that passenger cars are available.Behind the current achievements is technological innovation. "

　　Compared with passenger cars, the new power of commercial vehicles was established 7-8 years later, mainly because commercial vehicles pursue the ultimate energy efficiency and cost, and help users to make profits. Liu Chao said bluntly, "Compared with big manufacturers, we only need to focus on technological innovation and change, so we have a certain technological leading edge."

　　According to Liu Chao, in view of the short battery life of the current "oil to electricity" electric truck,Self-gravity leads to transportation loss of tons, halving battery life in winter, back safety and many other pain points. Speed Leopard has greatly improved the performance of the whole vehicle through core technologies such as distributed electric drive bridge, 800V high-voltage power domain motherboard, intelligent chassis domain control and integrated thermal management.

　　In Liu Chao’s view, many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, then a car may be dumped if it cannot be sold. On the other hand, if you stay ahead of technology, you still have a chance to stay at the table.

　　As the first model of Super Leopard Technology, Super Leopard Black King Kong locates intelligent electric heavy trucks specially designed for bulk transportation scenes. Liu Chao said, "China.There are more than 20 scenarios. At present, we only do bulk transportation, but this market segment has a market share of nearly 50%. As a start-up enterprise, if Subao Technology can succeed in this market segment, it will be the first step of marketization. "

　　In addition, traditional commercial vehicle enterprises are also forced to transform into electric intelligence, but the process will be more difficult than passenger cars. Liu Chao said that the former five main engine manufacturers of commercial vehicles, for example, may consider how to get rid of the "burden" when they want to invest in electric intelligence. In contrast, our decision-making is faster, and we may have been at the forefront.

　　"Of course, the market for pure electric commercial vehicles is very large, and anything can happen. We may not always be in an invincible position. This is unrealistic, and we must adjust our strategy at any time according to market changes." Liu Chao added.

　　Do not rush to seek sales volume, and establish a benign relationship between supply and demand with suppliers.

　　As a new force of commercial vehicles, Speed Leopard has abundant resources, and the actual measurement of its products is also excellent, with dozens of potential customers. Liu Chao said that these customers support SpeedLeopard to have more fault tolerance in the early stage, but our strategy this year is to be cautious about the first stage of rapid loading.

　　Liu Chao added, we hope to provide good service, and at the same time, we will continue to polish our products, so that new technologies can stand the test of time, and then deliver them to customers all over the country or even around the world in batches. "Our initial goal this year is to sell 300 vehicles, but if the verification process is smooth, more sales may be achieved."

　　Yu Yang, vice president of brand and marketing of Super Leopard Technology, also believes that in the field of commercial vehicles, each brand has its own distinctive product and brand characteristics, and it will also anchor a transportation scene. At this stage, we are more concerned about product attributes in special demand scenarios. We don’t define this year as the sales year, but hope to quickly verify and iterate the products when realizing batch transportation, and making the products well is the primary goal.

　　Talking about the cooperative relationship with suppliers, Liu Chao said that the whole vehicle industry chain is very long, and it is impossible for any car company to take care of everything, nor does it have the ability. "China has a perfect supply chain system. We only need to do the core extreme energy efficiency and the’ black box’ related to customer value well, and adhere to the self-research and continuous update and evolution of core technologies, and the rest will cooperate with suppliers in depth."

　　Liu Chao sighed, I know that it is not easy for start-ups, and whether the first product can be a hit is particularly important, so I put forward high requirements for parts companies. Parts companies are also under great pressure, but finally we overcame various difficulties to make our first product available, and we hope to go on with early suppliers for a long time.

　　In addition, "both automakers and parts companies are facing cost pressure, and we hope to work together to reduce costs and form a healthier and benign relationship between supply and demand, instead of simply defining ourselves as Party A." Liu Chao said. (Photo/Text China Economic Net reporter Jiang Zhiwen)

In 2023, the prestigious "VOGUE Fashion Fund" project landed in China for the first time. The award was jointly founded by American VOGUE and the American Fashion Designers Association (CFDA), and has nurtured many cutting-edge designers in the past 20 years. A few days ago, the VOGUE Fashion Fund 2024 China Young Designers Support Program was officially launched. This support program will protect the growth of designers in all directions. In addition to winning awards, contestants can also deeply connect with top international fashion resources.

As one of the most eye-catching industry events this year, how to undertake the influence radiated from the designer circle online? Unlike international projects, which often seek the head platform, "VOGUE Fashion Fund" finally chose Xiaohongshu as the exclusive platform partner.

Think about it carefully, such a choice is reasonable-since last year, Xiaohongshu has made full efforts in e-commerce.

Thanks to the unique content gene, Xiaohongshu e-commerce is rapidly forming an atmosphere of integration of brand merchants, buyers and users. Xiaohongshu e-commerce has established brand recognition through rich content, and the advantages of high repurchase rate and low return rate have also made many brands start to make efforts in Xiaohongshu e-commerce, treating it as a high-potential player at the same level as WeChat video number, and the last "traffic depression".

Among them, designers are a special group, which is a circle that matches the platform mind and user portrait of Xiaohongshu. In the past year, the potential of designers in the rise of Little Red Book is obvious: under the topic of Little Red Book # First Person Designer #, the exposure of notes has exceeded 79 million. In 2023, Xiaohongshu launched Xiaohongshu REDlabel, as a store IP with Xiaohongshu certification, unique concept, fashionable attitude and leading the trend. Since March last year, the number of REDlabel brands has increased fourfold.

If we look at the whole industry horizontally, designers are also one of the brightest new forces in the past two years.

In the past, designers in China made their mark in the industry more by "creativity", but the lack of business operation knowledge made the subsequent development of designers’ brands weak. Changes have occurred in recent years. More and more young designers have completed the identity transformation from "designer to manager", and the incubation process of independent designer brands has obviously accelerated. These stylized designer brands have enriched the content of the platform and the source of "goods" with diverse brand temperament, and after gathering people with different interests, they have precipitated and formed "circle culture".

Xiaohongshu, which has rich content and buyers’ resources, naturally has the advantage of attracting designers, but how to maintain this advantage? How to make designers realize commercialization while recognizing the value of content planting grass, Xiaohongshu has its own solution.

Designers who are not obsessed with "explosive models"

Found a friend here

"I don’t really approve of the Internet, or the presentation of some short videos."

In 2014, Linhuanying registered her own original brand under the name of the pinyin of her name "Lin Huanying". At that time, the domestic market style was single, and there was no new national tide or new Chinese style. The most popular markets for clothes with oriental elements are in Europe and America. The sales logic of the apparel industry is mostly "fast-moving", and the high-priced "designer money" appears more in the show.

For a subdivided style like "New Chinese Style", it is no exaggeration to say that we want to find accurate users such as "looking for a needle in a haystack".

But Lin Huanying doesn’t want to give up. In 2023, the "New Chinese Style" became popular, and it swept out of the circle from Xiaohongshu, becoming the fastest growing track. According to the data of thousands of melons, the volume of notes related to "New Chinese Style" in Little Red Books increased by more than 390% last year, and the total amount of interaction increased by more than 188%. After nearly ten years, Lin Huanying finally waited for the "fashion reincarnation" and ushered in her own opportunity.

Lin Huanying described it as a feeling at that time: "I felt that I saw hope in Little Red Book." The notes spontaneously created by a large number of users make the "new Chinese style" completely out of the circle. This platform potential energy leads the cutting-edge trend style and quickly gathers a circle of "loving the new Chinese style". Here, she found fans-or "friends"-who can exchange brand ideas and fabric technology.

LINHUANYING, the manager of the new Chinese clothing brand Lin Huanying

Detonating the style of the minority, even the subdivided categories can find "accurate user groups" for them, input the first batch of users for the brand, and accumulate the reputation of designers through content fermentation, which is the unique value that Xiaohongshu can provide.

Long Hongzi, the founder of the handmade silver jewelry brand "soft mountains Soft Mountain", recalled that when he was studying in london college of fashion in his early years, he brought the traditional accessories of the Yi people, and people around him were very interested in these jewels. This gave her the idea of "building a brand in a literary and humanistic way". However, after returning to China to set up "Soft Mountain", it was not smooth at first.

She often feels lonely. "No one in China can understand what we are doing, and almost no one is optimistic. I don’t even have anyone to discuss, how to do this style of brand is to cross the river by feeling the stones. There is no case reference in China. "

She is eager to know, "What are my guests, living them?"

In 2023, exploring the beauty of tradition, represented by national tide culture and minority culture, became a new popular trend of Little Red Books. "It turns out that what my grandmother and they wear can also be worn by modern young people." Long Hongzi began to receive such private messages frequently on the account of Xiaohongshu. She was surprised to find that the face of the "guest" was no longer blurred. The unique customer community and sharing community in Little Red Book are natural research fields and communication spaces. This made her "a little closer to the real guests".

At the same time, the original vegetable tanning leather brand "Qiuzhen" also found this unique group in Little Red Book: "tap water users". Founder Cheng Baohua attaches great importance to these "real voices". These loyal customers shared their real experience and satisfaction with Qiuzhen products in Little Red Book, which made great contributions to Qiuzhen’s attention and growth. He believes that "because these sharing are real experiences, they are from the heart, so other users can feel that this is a real sharing."

The unique user communication atmosphere and real user voice on Little Red Book platform enable designers to find "confidence" and gain insight into market trends. Even in constant communication and collision, designers generate can come up with new ideas and feed back product development.

However, one problem is that when the field of "content planting" and "user communication" is opened, how can designers be willing to settle in and retain them, not only to "plant grass" but also to realize "transaction"?

From planting grass to trading

How to expand the "living space" of designer brands?

For a long time, Little Red Book has been imitated by other platforms.

Under the background of the peak of Internet demographic dividend, "seeking increment" is no longer the core competitive idea, and how to "tap the stock" is the main theme of competition. And "content" is the most intense battlefield-whether it is to improve the platform DAU (the number of daily active users), or to increase the frequency of users’ use and stretch the duration of users’ use, "content" has a miraculous effect.

For merchants, Xiaohongshu is the most suitable platform for interacting with consumers. When e-commerce enters the era of "diversified and multi-platform operation", many merchants begin to operate across platforms, while Xiaohongshu, video number and other platforms that have not invested much in e-commerce business before are considered as the last "traffic depression".

In 2023, Xiaohongshu obviously accelerated the process of commercialization and increased investment in e-commerce. In this year, Angel, Orfila and other small red book buyers’ live broadcast rooms have been circled one after another. The original power of small red book, "designer", became the first group to catch the small red book e-commerce express train, realizing "opening the market with content and buyers planting grass, and stabilizing the passenger flow with buyers’ cooperation and shops".

Soft mountains soft mountain new products

This is also in line with the expectations of many designers: customers who spend in Xiaohongshu first perceive the brand and content, and then trade, rather than the traditional e-commerce "54321" sales promotion. This gives Xiaohongshu e-commerce a "differentiated" advantage.

Lin Huanying recalled that she registered her corporate account in Xiaohongshu in April 2022, but it was only as a supplement to offline business at that time. It was not until July that she began to spend 50% of her energy on the operation of Xiaohongshu. Until the end of the year, she suddenly discovered that the online demand for Xiaohongshu was very high. She said that she came to Xiaohongshu at first because of "operating costs". "Because of the high investment in offline branding and the large market for other head brands, it is more difficult to start. However, being self-media has little pressure on capital requirements. "

In Xiaohongshu, they experienced three stages of growth. Due to the lack of certain e-commerce experience, they initially achieved initial growth through the investment of commodity notes. After Daren took the initiative to seek cooperation, it achieved a large increase again; After that, in the context of the platform encouraging brands to do shop broadcasting, preparations, anchor search and mutual running-in began in July last year, and shop broadcasting began to improve from September to October. To sum up, through the three steps of "note drainage, live broadcast by talented people, and self-broadcast by shops", we gradually found the rhythm of business.

ALMOND ROCKS(AR), a brand of designer socks, takes a fancy to the "stability" of management.

Its founder said that at first, the unique value of Little Red Book to AR brand mainly lies in its rich content and interactive community, as well as the gathering of buyers who have a unique understanding of wearing and fashion. But they gradually found that this value is not limited to promotion. "Our buyers are all real users. They are opinion leaders in the minority field, and they share the rules and feelings of dressing in daily life. I think this is the most touching thing for consumers." He revealed that the most direct impact is that consumers can understand products from multiple angles, which greatly reduces impulse purchases and the return rate is very low.

The founder of cashmere knitting brand "322 workhouse" believes that the small red book e-commerce is an incremental supplement. "After Xiaohongshu planted grass, even through passwords and other means, there will be a loss rate in the process of forming and transforming another platform. These data feedbacks made the team realize very early that opening a store in Xiaohongshu has the opportunity to minimize the turnover rate and improve the initiative. "

Whether it is because of the controllable operating costs, the consideration of inventory and return rate, or the incremental supplement, these designer brands have started to invest in Xiaohongshu e-commerce for different reasons. Xiaohongshu’s active user content community and rich buyer resources make them grow rapidly and have considerable potential.

The offline physical space of designer socks brand ALMOND ROCKS(AR)

China cutting-edge designer

What kind of long-term business position is needed?

In recent years, China designers have attracted more and more attention on the international stage and brought more and more heavyweight design awards back to China. Most of these designers graduated from famous design and art schools all over the world. Their design styles span traditional and modern times, and the original brand stores they created appear in the streets and lanes, which are gradually becoming the vanguard of China fashion industry.

But in the past, designers were a relatively "closed" group. A designer wants his own brand to survive, and the places where his works can be seen are very limited. Behind the seemingly rich choices, designers often need to pay an "invisible tuition fee". Designers who don’t know how to operate, channel or market may have to bear the price of failure. How to balance creativity and business is also a science-excessive commercialization may make the brand lose its creativity and become boring; However, excessive pursuit of creativity may also leave the market and make the brand unable to survive.

How can these young designers be seen by more people and cross the market cycle when the brand is still young?

Little Red Book, which is not so "commercialized" and has a unique "content gene", may be the most suitable platform to support designers’ brands. Xiaohongshu e-commerce is biased towards the bottom logic of "content community" and has built a set of traffic distribution mechanism with "content" as the core. Even the most individual niche designer brands will not be involved in the endless situation of "advertising and advertising". The right to speak is dispersed to buyers, users and experts, so that small and medium-sized brands also have the opportunity to "mine traffic by content".

These designers who are good at sharing their lifestyles and life concepts are not only the brand owners, but also one of the most important user groups of Xiaohongshu. It can be said that their style is brand style, which constantly attracts users with the same "smell" to approach the brand.

This is also an important reason why Xiaohongshu e-commerce has continuously introduced favorable measures to support designers.

Since last year, Xiaohongshu e-commerce has promoted designer brands with the help of many fashion buyers. Such as Angel, Orfila and Han Huohuo. The offline showroom launched once a month last year has created a space for designers to communicate with fashion buyers, so that designers can be seen by more people. This popular activity was continued this year, creating an online showroom.

In order to better support the brand, Xiaohongshu e-commerce launched the Focus30 list and the Rise100 annual list. This year, the RedForce project was also launched, which provided customized support according to the needs of the brand, such as the latest on-line riding plan, and invited fashion bloggers and designers to jointly build a brand live broadcast room, so as to open a bigger world for designer brands and find new growth.

Recently, Little Red Book REDlabel has become the exclusive platform partner of VOGUE Fashion Fund 2024, which is also to better incubate designer brands. During the event, Little Red Book REDlabel will join hands with VOGUE to open an exclusive registration channel for designers. REDlabel of Xiaohongshu will also provide "note flow incentive" and "green channel for opening a store" for the participating designers, as well as all kinds of training and resource support needed for the long-term operation of the store, so as to help the brand’s fans accumulate and grow, and open up the business path of "content-e-commerce" for them.

From opening a store in the offline trend block to creating the IP of the manager, this is the traditional path of designer brand development in the past.

However, with the increasing popularity of the domestic independent designer market, a more mature and professional way is needed to incubate brands. This requires not only enough fashion resources for irrigation, but also financial and commercial assistance to capital, which requires founders to learn multi-dimensional knowledge such as supply chain management, channel management and cost control to launch brand management.

In a sense, Xiaohongshu e-commerce, which supports designers from various aspects in terms of content, management and resources, has become an important platform for obtaining industry information and communicating with peers, and has also become a "novice training camp" for founders to change from designer status to brand management. In the future, with more and more original designers settling in and opening stores, Little Red Book will also become the core business position of cutting-edge designers in China, and under the unique ecological blessing of "content community", it will become a key channel to get through the dialogue between designers and users.

　　[Aika Auto 2021 Shanghai Auto Show Original]

　　At the Shanghai Auto Show, Zhiji Auto brought its heavyweight product (|). Tamia Liu, co-CEO of Zhiji Auto, Jiao Qiao, the owner of Zhiji Auto, and Tuoyue, the senior director of Zhiji Auto Intelligent Driving Project, had a dialogue with the media, which answered some questions that netizens were concerned about Zhiji L7 in detail. The following is a record of the dialogue.

　　Media: The pre-sale price of L7 is announced, saying that Zhizhi has established itself as a high-end electric vehicle brand. What is the basis for supporting Zhiji’s high-end development? How does Zhiji obtain and solve user needs? What role did Ali play in Zhiji automobile system?

　　Zhiji Automobile: As the seventh largest OEM in the world, SAIC is undoubtedly the first in China. SAIC did not face any financial pressure when it was doing the Zhiji project. Therefore, we are not looking for the cooperation between Zhangjiang Hi-Tech and Alibaba because of the demand for funds, but mainly to integrate the corresponding resources.

　　Alibaba has accumulated a lot in e-commerce and cloud computing, and Ali Dharma Institute has many forward-looking technologies, such as very advanced Alibaba Cloud technology, cloud computing technology, large-scale parallel data security technology, and related technologies such as customer operation in new retail. This is the core reason for Zhiji Automobile to seek Ali investment.

　　Zhangjiang Hi-Tech, known as China Silicon Valley, has talent advantages in chips, software, data, intelligence and many fields related to new energy. SAIC and Pudong have many years of in-depth cooperation, and Zhangjiang Hi-Tech can also provide chip, software and data support for Zhiji Automobile.

　　Based on the above reasons, we introduced Zhangjiang Hi-Tech and Alibaba as the two major shareholders of Zhiji Automobile.　

CEO-CEO of Zhiji Automobile-Tamia Liu

　　SAIC, as a high-end brand of Zhiji Automobile, is confident in — —

　　First, SAIC is already an established manufacturer in the manufacturing field, and its manufacturing supply chain capability is one of the strongest in the world. SAIC has an annual production and sales capacity of 7 million vehicles, while the China market only produces and sells about 24 million automobile products every year. The paint line, stamping line and final assembly line of SAIC are the strongest in China, and our car will be produced in Shanghai Lingang Global Lighthouse Factory. The technological level of this lighthouse factory, the level of robots and the precision of technological equipment are the strongest in the world. In addition, SAIC has a supply chain master like Huayu Automobile.

　　To give two examples, Yanfeng, a subsidiary of Huayu Automobile, is the largest and most technologically advanced interior integration solution provider in the world. Huayu Vision has also surpassed the global level in high-end headlights. Therefore, in terms of parts and components, the ability to support Zhiji automobile is very strong.

　　Second, from the technology itself, both hardware and software can fully support a luxury brand.

　　SAIC has invested heavily in hardware, software and platform. For example, the chassis platform used by Zhiji L7 came from 2016, when SAIC established a secret internal project team — — Project X is the predecessor of this car platform. It adapts to the future pure electricity exclusive architecture and the future SOA software architecture. Research and development work from 2016 to 2020, we have done a lot of accumulation in the early stage of this platform.

　　The car based on this platform can cover a wheelbase of 2800 ~ 3200mm, with a very large span. It can be compatible with battery packs ranging from 600 km to 1000 km, and can also be compatible with fast-changing and slow-changing battery technologies. At the same time, using all-aluminum chassis structure, all-aluminum material has two benefits for electric vehicles. The first is lightweight. At present, electric vehicles have two electric shafts and four-wheel drive, which are relatively heavy, so they must be lightweight. Secondly, the all-aluminum chassis, for electric advanced cars, is easier to guarantee handling and power.

　　At the same time, the rear wheel is equipped with the rear wheel steering function only available in millions of luxury cars, reaching plus or minus 12 degrees. The wheelbase of Zhiji L7 is 3100mm, which is the standard wheelbase of a complete C-class car. However, its steering radius is large, which makes it a little difficult to park in the city. The active steering of the rear wheel is to solve this problem, so that the steering radius is smaller and the frame control is more dexterous. At high speed, it can also rotate in the same direction, so that the yaw rate can be reduced by about 35% like driving a yacht, so that the vibration of the car is minimal when you change lanes. The rear wheel steering of many luxury cars is optional, but it is standard on Zhiji L7 car. There are many bright spots like this, so it can fully support the performance of the chassis of an advanced luxury brand from the hardware.

　　From the software point of view, SAIC has just released its SOA strategy not long ago. Zhiji Automobile is the application of SAIC SOA and the core user of SAIC Software Center Zero Beam. SOA platform has a very subversive value for consumers, which will help Zhiji brand to build what smart auto time should look like.

　　There are three kinds of target groups, namely, technology enthusiasts, egoists and fashion followers. These consumer groups are relatively young Kochi consumers with strong purchasing power and high knowledge level in the market. They have a common feature, that is, our brand slogan "I am self-reliant", because young consumers are very confident in their judgment of self-values and knowledge. Based on this judgment, the flexible software and hardware integration of SOA can be customized, which can bring me freedom and personal value to consumers.

　　Originally, air conditioners, seats, doors, skylights, intelligent driving, etc. on the car body were all mastered by core suppliers, and different suppliers were "islands of information". Today, with the SOA platform, we have the ability to encapsulate the underlying architecture of software atomically, and users can combine it at will. There are thousands of SOA capabilities that can be developed by 90 controllers. In theory, we can create unlimited combinations and customize the required functions according to the needs, instead of being limited by the so-called OEM. This is our interpretation of customers, which is also the point that our SOA can really empower.

　　Therefore, no matter in terms of soft or hard capabilities, or in terms of SAIC’s manufacturing capabilities, support capabilities, supply chain capabilities and quality control capabilities, it can fully support Zhiji, a luxury brand of China.

　　The automobile entered China in the 19th century, and it has been an imported western brand for so many years. But now the industry is rapidly upgrading to electric intelligence, especially intelligence. I think with China people’s deep understanding of intelligence and investment in Internet facilities, the smart electric vehicles in China will change the world in the future.

　　Media: What should be the structure of car companies in user-oriented enterprises? What are the uniqueness compared with these enterprises?

　　Zhiji Auto: We refuse to be a copycat of user data.

　　User data is very important, which will drive enterprises to move forward slowly and become the core driving force of iterative service experience. Therefore, we are the first to launch the CSOP user data rights plan, which has certain revolutionary changes in the company’s initial genes, which is not the same as other enterprises.

　　We set aside 4.9% of the equity income, and through 300 million "original stones", we gave back to our users for their data contribution. Take intelligent driving as an example, intelligent driving needs to be iteratively upgraded, and this requires continuous accumulation of user data to solve 10% of the long tail problem. Users can obtain the original stone through "in-program mining" or "cultivation mining", and the original stone can contribute to his data. In this way, users will become our co-creation partners in the era of smart cars, and they will have a deeper sense of participation. We will also give some feedback to users, make corresponding changes and changes to some suggestions and problems, and give them good products and corresponding rights and interests.

　　The company "Zhiji and I" is the operator of the 4.9% share income. This company is currently in charge of Jiao Qiao, truly standing on the front line and standing with customers. At the same time, he is also responsible for the communication between the user manager and the user in Zhiji Automobile, including the online community operated by our future users, including content production and so on.

　　From the organizational structure, it is completely different from the original automobile company. Our marketing will not have ATL and BTL. The original air launch, the middle fault, the 4S shop can’t meet, the operation is facing difficulties, and the marketing value will be greatly reduced. Now the real right to speak is in KOC and KOL, and most of our energy is in data-driven content sharing. The whole organizational structure is based on private domain operation and super user operation. We will break the original rules and re-establish brand-new channels.

　　Cars are high-value and low-frequency, while the Internet is low-value and high-frequency, which determines that it is difficult for automobile enterprises to operate customers, and our CSOP has completely solved this problem, which makes the viscosity between enterprises and customers very high, even higher than that of being hungry. The opportunity and frequency of customer operation will be completely different from the original, which gives us the opportunity to do real in-depth operation, which is a cornerstone for our marketing to be transformed into data-driven operation.

　　Media: Has Zhiji given any consideration to the plan of financing and listing?

　　Zhiji Automobile: We have a very complete plan for financing and listing, and there will be A, B and C financing plans and a very clear listing plan.

Person in charge of Zhiji automobile users-Jiao Qiao

　　Media: Where will the focus of Zhiji’s future investment be?

　　Zhiji Automobile: First of all, SAIC invested in Momenta for Zhiji Project. Momenta is one of the leading companies in autonomous driving software and algorithms, and is rated as one of the top 50 innovative enterprises in Silicon Valley. It is a very senior science and technology company in the field of autonomous driving. SAIC is Momenta’s golden customer, and has a very deep cooperation with them, so Zhiji Automobile can provide you with IMAD’s extraordinary customer experience today.

　　In the past few years, SAIC has increased its investment in software, such as companies in algorithms, software and data factories like Momenta; At the same time, we will also invest in key hardware areas, such as Horizon.

　　In addition, SAIC has invested in some soft and hard companies, which will become the origin of our empowerment, such as a company in Austria, Europe — — TTTech, the head enterprise of aircraft flight control RTOS. In the aspect of automatic driving control, real-time operating system is an unavoidable technical barrier. SAIC has established a joint venture with TTTech for a long time, and Zhiji Automobile will also use TTTech’s most advanced RTOS technology.

　　Besides, in terms of batteries, SAIC is not only a business partner of Contemporary Amperex Technology Co., Limited, but also an investor of early CATL. Zhiji automobile can be applied to the top technology of CATL.

　　Media: Door to Door Pilot intelligent driving system, what is the current situation? There will be a lot of rising hardware costs in intelligent driving. How can Zhiji balance the rising hardware costs and pass them on to users, or how can users use this data to feed back their own hardware costs?

　　Zhiji Automobile: We have started a lot of intelligent driving test. The so-called Door to Door Pilot intelligent driving experience is to complete the whole intelligent assisted driving experience of automatic parking in the parking lot according to the preset navigation plan, through city navigation and high-speed navigation until the user leaves the car at the drop-off point and the vehicle automatically parks in the parking space.

　　Now everyone is targeting at structured roads, urban expressways or expressways, such as NGP or NOA, to realize the ability of multi-scene connection. Intelligent driving function is the next track, or a new arms race. For this piece, we have been conducting road tests since the end of last year, including the most challenging urban scene.

　　In terms of cost, let me give you an example. Originally, there were two things in the automobile industry, one called ESP and the other called ABS. At first, ESP was the exclusive configuration of high-end cars and high-end brands, and the hardware cost of the system was several thousand dollars. Later, it was proved that it could reduce the death rate of serious traffic accidents. After various countries made it standard, the cost decreased by more than 90%. The meaning of this example is that, first of all, intelligent driving should not be a tool for any business to make profits. I believe that intelligent driving will definitely become a standard in time, because it can really reduce the death rate of traffic accidents and is a social welfare, just like ESP in that year.

　　If it becomes standard, the cost will definitely be reduced. At present, the main challenge of intelligent driving perception system and chip system is to reach the vehicle regulation level, for example, the camera of vehicle regulation, whose requirements are mainly the process safety requirements of vehicle regulation and the requirements of high temperature, high humidity and high precision of vehicle regulation, which itself does not necessarily increase the material cost. The key is your understanding of the vehicle condition. When this industry awareness system becomes more and more standard, that is, when the assembly volume is increasing, its level will be significantly improved and the price will drop significantly, which has been confirmed many times in the automobile industry. As long as you have enough quantity and demand, the price is definitely not a problem.

　　In addition, the core now is IDP, which is the arithmetic control unit of intelligent driving. At present, this piece has two constraints, and the price of the chip is difficult to negotiate. Moreover, the universal chip based on vision is not really designed specifically for automatic driving perception. Its computing power of 30 tops may be 40% to 50% for real perception. In the future, the chip that is really used for autonomous driving perception may be customized.

　　The IPD chip is put on the car after being made into a control calculation unit, which requires a balance between production capacity, output and technical requirements. At present, only high-end cars are equipped with IPD chips. In the future, there will be a lot of room for decline in both perception and planning unit itself, so that it is possible to bring intelligent driving experience to all consumers.

　　Moreover, intelligent driving is an investment-intensive period in recent years, and the cost is very high. With the maturity of technology in the future, its efficiency will be greatly reduced, and consumers in the future can experience intelligent driving ability with more frequencies and lower thresholds.

　　Media: At present, in the field of autonomous driving perception, various enterprises have different technical paths. Excuse me, in the future, will Zhiji’s auto-driving system choose lidar as the technical development direction?

　　Zhiji Automobile: Zhiji L7 chose the vision-based automatic driving perception solution; The whole vehicle is equipped with 12 cameras, 5 millimeter-wave radars, 12 ultrasonic radars, military-grade ultra-high precision inertial navigation, high-precision maps and V2X terminal technology.

　　Based on the advanced visual perception system, Zhiji L7 is also compatible with the redundancy scheme of lidar software and hardware architecture, and supports the upgrade capability of NVIDIA Orin X(500~1000+TOPS) and two lidar systems. Later, when the lidar enters the mature stage of commercial mass production, Zhiji L7 can quickly and conveniently upgrade the lidar system capability. Our second car, the LS7, will also be equipped with advanced laser radar software and hardware system after mass production.

　　Media: When is Zhiji Automobile expected to realize L4-class autonomous driving of a single route? When can I experience the Door to Door Pilot autopilot of Zhiji automobile?

　　Zhiji Automobile: In fact, the Zhiji L7, which started the pre-sale today, has the self-driving ability of Door to Door Pilot in some cities when it is delivered. Starting from June this year, we will gradually open test drive opportunities to media friends, hoping to bring you an experience worth looking forward to.

　　Media: The pre-sale price of Zhiji L7 is 408,800 yuan. What kind of consideration is the price based on? Think of it as a flagship car, and then push a variety of lower-level models, or do you have other considerations? In the era of intelligent electric vehicles, intelligent driving may become the standard of vehicles. In this case, what do you think luxury electric vehicles should look like in the future? What does it support its high price?

　　Zhiji Automobile: Frankly speaking, we only introduced the price of the Angel Edition after careful consideration.

　　Zhiji L7 is positioned as a luxury pure electric smart car. In terms of size, the wheelbase of Zhiji L7 is 3100mm, which is basically the size of C class and (|), but the size can’t explain everything, because the wheelbase of electric car is different from that of gasoline car.

　　In terms of configuration, Zhiji L7 is equipped with CDC electronically controlled suspension and rear wheel steering, which are only available in 800,000 or even millions of traditional cars, as well as our all-aluminum chassis and front double wishbone/rear multi-link suspension system, which are also available in hundreds of thousands of gasoline cars, so from the physical hardware itself, we adopt leapfrog configuration.

　　In addition, we have to look at what luxury quality is from another angle. There are two aspects that I particularly want to talk about. The first is design. We didn’t do a design analysis meeting like a fuel car, because the skill of high-end brand design itself is not based on words, but on your feelings. We invited the top designers in the world to design Zhiji L7 to ensure the proportion and streamline of the car body, and we have an overall grasp. If you look at it from 45 degrees behind Zhiji L7, this car brings you a very luxurious atmosphere.

　　On the other hand, it is the manufacturing process. For example, Zhiji L7 will be produced in Lingang Lighthouse Factory of SAIC. We have invested more than 100 million yuan to improve the stamping manufacturing capacity of Lingang factory from 300 to 400, so that the quality standard can be improved by leaps and bounds.

　　In addition, in terms of VOC control of vehicle interior, our quality and materials are absolutely outstanding, and the total VOC emission inside the vehicle is only one tenth of the national standard, which is definitely the standard of European home improvement industry. From this aspect, I think it is a new way and dimension to express luxury.

　　Media: rough stones and crystals are very interesting, but I feel that the gameplay is very complicated. Where are the core interests of users? Recently, data security has attracted great attention. How can we ensure the security of this data and the privacy of users?

　　Zhiji Automobile: Actually, the gameplay is very simple. We have two ways to get the original stone. The first type is "nurturing mining". Users only need to download our official APP, participate in brand co-creation activities or interactions, such as limited special exhibitions of art, and discuss how digital art can be combined with smart cockpits, such as publishing suggestions on Zhiji cars on the APP. You can get crystals in activities like this. Then the original stone is extracted in the form of a blind box, and when it is really delivered, the original stone will be activated and grow together with the value of our company.

　　The second type is "in-program mining", which aims at the real Zhiji car owners in the future. After owning Zhiji car, they will run a certain mileage every year. When driving Zhiji car, the original stone will fall according to a certain probability, and the more they drive, the greater the probability of getting the original stone.

　　We will also regularly publish tasks in the community. For example, when studying intelligent driving, we need some data in specific areas, and car owners can drive to punch in on weekends. Accumulate a certain amount of data, through data backflow, simulation and algorithm, and then we will iterate our intelligent driving technology to give users better products, and at the same time we will give users more feedback. Therefore, it is very simple to play. Both ways, whether you buy a car or not, can participate in our CSOP gameplay.

　　When did you choose to do the CSOP user data rights plan? We know very clearly that data is two-sided.

　　First of all, starting from the strategy, we have two cameras, a DMS and a CMS in the car, but in order to protect consumers’ privacy, we promise never to adopt the technology of Face ID, and we can completely solve this problem technically. For example, if you are sleepy and your eyelids are fighting, we only need to extract the core information of your face, such as eyebrows and eyelids. In the system, even if hackers come to attack in reverse, they will never find a complete face.

　　Secondly, we have established the IDPP Data Privacy Protection Committee, which is set up by experts in customer privacy, and is independent. In the process of developing many new functions, some functions that may violate consumers’ privacy will be decided and evaluated by them.

　　Thirdly, we use some advanced technologies, such as zero-knowledge proof, differential privacy, database firewall, etc. to protect data security.

　　Based on the above three aspects, users can rest assured that we can use data to create an experience for users without infringing on users’ privacy.

　　Media: (|) The concept of 4.9% equity co-creation was also put forward at the press conference; In this regard, what does Zhiji Automobile think?

　　Zhiji Automobile: Frankly speaking, our mood is very complicated. A few days ago, I wrote a paragraph on WeChat, saying that CSOP is only the inevitable logic that Zhiji Automobile has led the times, and it will definitely be recognized and follow by more and more people. But I didn’t expect that just a few days later, I would be followed by such a simple and rude follow.

　　The reason why it is said that the mood is complicated is because it is difficult for people to imitate CSOP easily. Behind this innovation, we need to invest huge resources and do our homework.

　　The first is the compliance barrier, and its operating rules must comply with laws and regulations. The core of this plan is to give back the income corresponding to 4.9% equity to users. To this end, in the past year, we invited more than a dozen law firms to repeatedly scrutinize and study one by one, in order to not only give back the rights and interests for the contribution of user data, but also comply with the supervision of laws and regulations in a seamless way to ensure the smooth operation of CSOP after its launch. Any follower who wants to do this must also do his homework; It is irresponsible to users to imitate and act rashly.

　　The second is technical barriers. If we want to give back to users’ rights and interests fairly, justly and openly, we must have strong and advanced technology to support it. There are smart contract technologies, users’ data security and users’ privacy security, which are very complicated and necessary.

　　We say that in the intelligent era, the data provided by users is the core driving force for the growth of enterprises; Therefore, all enterprises want to be user-oriented enterprises. According to the logic of this era, the CSOP of Zhiji Automobile is the terminator of white user data. We should also say: following the logic of the intelligent age, if you continue to be vain, you are choosing to be the enemy of the times.

　　I believe that there will be more and more followers of Zhizhi in the future.

Senior director of Zhiji automobile intelligent driving project-Tuoyue

　　Media: What kind of differentiated label does Zhiji Automobile want to put on itself in the track of the intelligent age?

　　Zhiji automobile: in the intelligent age, data determines experience and software defines automobile. Every　 mile　 counts，Every　 byte　 builds！ It is the label of Zhiji automobile. We make every kilometer of users’ travel generate value, so that every data provided by users can become the fuel to promote brand progress and product evolution. In the symbiosis and co-creation with users, the user experience is constantly improved, and the user travel experience is getting better and better.

　　Media: The first batch of consumers in the pure electric vehicle consumer market have already generated replacement demand. Excuse me, has Zhiji Automobile launched a targeted replacement plan for these "old owners" of pure electric vehicles?

　　Zhiji Automobile: I feel that this is a question of exploring the target market. First of all, Zhiji Automobile values the rapidly growing high-end pure electric smart car market segment. In March this year, the sales volume of new energy vehicles in China was 189,000, with a year-on-year growth rate of 300%+, and it is still growing rapidly; Among them, 85% are pure electric vehicles, and the market share of pure electric vehicles with a price of more than 250,000 yuan has increased from 4% to 35%, an increase of nearly 9 times, which clearly shows that the consumption trend of new energy market is tilting towards high-end and high endurance; The goal of Zhiji Automobile is to get our due share from this incremental market first.

　　But this is not the whole story. The more important goal of Zhiji Automobile is to occupy a place in the luxury car market. After 28 years of continuous growth, the passenger car market in China began to grow negatively in 2018; On the other hand, from 2018 to 2020, luxury car brands represented by BBA maintained a positive growth rate of double digits in the China market, with an annual sales volume of about 3.5 million vehicles. Therefore, Zhiji Automobile should not only focus on the new energy vehicle market with a monthly sales volume of 189,000 vehicles, but also focus on the luxury car market with an annual sales volume of about 3.5 million vehicles and is making great strides; And the latter is more important. Because in the luxury car market, the proportion of post-85 s and post-90 s is rapidly increasing, and they are the "golden users" of Zhiji Automobile.

　　Young users in China have the following characteristics: First, they don’t think BBA is a myth. Users who are a little older have a traditional path of car selection and upgrading in traditional values, for example, upgrading to Mercedes-Benz after getting started and having a small career, and upgrading to &hellip if they have the ability again; … BBA is the representative of a luxury car brand in this path. However, this upgrade route is being gradually broken by young people in China. He doesn’t think BBA is the only landmark in the upgrade route.

　　Secondly, young people in China are really "little pink" at heart, and have stronger values and self-confidence. They have a very strong judgment on their own knowledge and values. This view has been repeatedly confirmed in industries such as FMCG and clothing, and it will certainly happen in the automobile industry. Therefore, a truly powerful new species of smart electric vehicles, born in China, must have a strong appeal to young people in China.

　　In a word, the core market of Zhiji Automobile is 85% of the new energy vehicle market (pure electric vehicle market segment), and with the young Kochi users in the 3.5 million luxury car market, this market is at least 2 million in annual sales.

　　Therefore, the imagination of the growth of Zhiji Automobile is very large.

China Economic Weekly-Economic News On April 7, BYD announced that the Champion Edition of Qin PLUS EV 2023 was officially launched, with an official guide price of 129,800 ~ 176,800 yuan. As another sharp edge of the Qin family to subvert fuel, the new car was upgraded with five hard cores, in order to lead the pure electric A sedan to an advanced value.

BYD introduced that at the beginning of this year, the company launched the "King Bomb", and the Qin PLUS DM-i 2023 Champion Edition opened a new era of "the same price of oil and electricity" with an entry price of 99,800 yuan. The first month of listing got off to a good start, and the Qin family sold 30,540 cars. With the trend of "Qin" sweeping Liuhe, it topped the sales of all kinds of cars and became the champion of a new generation of family cars. In March, the Qin family sold 40,850 sets, reaching a new high.

The newly-launched Qin PLUS EV also has a brilliant historical record: since its listing, Qin PLUS EV has won the title of pure electric A sedan for many times and is deeply loved by young families.

According to BYD, Qin PLUS EV 2023 Champion Edition has launched six models, all of which have upgraded the core technology of E platform 3.0, and the starting price has reached 120,000, so that young friends who want to enter the new energy era in one step can more easily imagine pure electric life.

According to reports, in terms of technology upgrade, the new car upgraded the core technology of E platform 3.0, and the "gold content" of the model was greatly improved. Equipped with high-efficiency heat pump system with wide temperature range, the energy consumption of air conditioning is reduced by 40% under low temperature conditions, and the cruising range at low temperature is greatly improved; With the eight-in-one electric powertrain, the volume and weight of the system are reduced by 10%, and the comprehensive working condition efficiency is as high as 89%.

In terms of power enhancement, the maximum power of the vehicle motor is enhanced to 150kW, and the acceleration time of 0-50km/h is increased to 3.8 seconds; Equipped with industry-leading blade batteries, CLTC can last 610km under comprehensive working conditions, and its comprehensive energy consumption is as low as 12.5kWh/100km, so it eats less and runs faster.

In terms of face value rejuvenation, the appearance of ink jade blue and the interior of warm sun brown are added, so that the texture is in place in one step and the warmth goes with it.

In terms of comfort upgrade, the integrated sports luxury seat increases the punching process and the heat dissipation is greatly improved. It is more comfortable to drive with the cloud cushion with better wrapping.

In the advanced aspect of Zhilian, listening to the voice of the market, the 2023 Champion Edition is equipped with an 8.8-inch (0.2235 m) full LCD instrument, which is rich in content and clear in perception, fully meeting the needs of users; Equipped with DiLink 4.0 intelligent network system, massive applications, free to play.

BYD said that from "A sedan selling crown" to "all-category sedan selling crown", Qin PLUS has changed from a chaser to a leader in the car market, breaking the joint venture monopoly and reshaping the market structure on behalf of China brand. If the 99,800 Qin PLUS DM-i broke through the price moat of the joint venture fuel vehicle for the first time, it accelerated the subversion of the fuel vehicle by inserting the A sedan; Then, Qin PLUS EV 2023 Champion Edition will allow high-quality pure electric A sedan to enter the hinterland of fuel price, anchoring the new value of pure electric A sedan, which is expected to make China brand fully grasp the right to speak.

Editor: Sun Bing

First trial: Zheng Yangbo Second trial: Wang Xinjing Third trial: qi zhou

　　Economic Daily-China Economic Net July 2 With the listing date of BYD Dynasty flagship Han approaching, the distinguished models of Han EV with long battery life and the flagship models of Han EV four-wheel drive with high performance have taken the lead in landing in authorized stores in Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Hangzhou, Zhengzhou, Chengdu and Xi ‘an. Many consumers are rushing to grab fresh tasting in the first time-the safety strength, benchmarking performance and luxury quality of Han comprehensive hardcore are amazing.

　　Han’s sincere pre-sale price of 230,000-280,000 yuan, and two booking rights that can be enjoyed at the same time-"paying 99 yuan online intention money to participate in the activity of doubling Difenhui points" and "enjoying 60,000 yuan for science and technology for 10,000 yuan" are equally surprising, and both online and offline have set off a booking boom. Up to now, Han has received 13,000 online orders and 9,000 offline orders.

　　Appearance: dynamic and elegant.

　　When I first saw the real EV car, the sense of atmosphere and luxury given by the whole car was incomparable with the pictures. The first is the appearance. Han EV is developed based on the product positioning and design standards of medium and large cars, with a long wheelbase of 2920mm and a length, width and height of 4,980 mm/1,910 mm/1,495 mm, creating a powerful gas field comparable to that of executive-class cars. The Dragon Face design language adopted by Han EV combines the dragon elements of China culture with modern car-making aesthetics, and the dynamic and elegant vehicle shape with great aerodynamic efficiency is impressive.

　　From the front face of Han EV, we can vaguely see the shadow of "Dragon": the curved surface design of "Dragon Mouth", and the "Dragon Eyebrows" are incarnated as daytime running lights and position lamp, which makes people sigh the perfect combination of aesthetics and functions. The effect after lighting is cool and can enhance the product recognition of Han.

　　Coming to the side of the car, the design of the side of the Han car body is simple and hierarchical, and the waistline of the fender near the rear of the car protrudes, expressing the sense of diving power. Details such as the "Han" logo on the retractable door handle and the gentleman’s hairpin on the fender reflect unique design ingenuity.

　　In the rear part, the headlights adopt the design element of "Dragon Claw", which echoes the dragon face. The scratch-type design shows the power sense of "Dragon Claw" more vividly. When the penetrating taillights are lit, they are not only dynamic and dazzling, but also make people feel the extraordinary charm of luxury cars.

　　Interior: luxury is the bone and tradition is the rhyme.

　　From the outside to the inside, Han has created a unique aesthetic feeling and charm of Chinese luxury through the careful carving of interior layout, detailed modeling and even materials, colors and textures, which is amazing. The driving space is centered on the large-size floating central control panel, and the display and function areas extend to both sides, creating a full-fledged atmosphere for drivers and passengers. The flat-bottomed multifunctional steering wheel, full LCD instrument panel, front trim panel of co-pilot, air outlet of air conditioner and speakers are unfolded in a zigzag layout on both sides, showing the character connotation of Chinese luxury. Han’s interior has developed five colors: Xuanwu Black, Suzaku Red, Kirin Brown, Eclipse Blue and Sky Grey, providing consumers with three kinds of atmosphere color matching options: Xuanwu Black+Suzaku Red, Xuanwu Black+Kirin Brown and Eclipse Blue+Sky Grey, which better meet the personalized needs of luxury car consumers with high-grade style.

　　Han’s Chinese luxury is impressive. The Nappa leather raw material of the seat is selected from cattle hide imported from Brazil and processed by more than 20 processes. It has good air permeability, delicate texture and soft touch. The two-way Long Lin stitching is integrated into China aesthetics, bringing a noble and high-end look and feel. The solid wood in the car is made of nearly 100-year-old cork, which is polished by 12 processes. The strength and seismic performance are excellent, and the unique texture and high-grade gray texture create a harmonious and natural feeling. The real aluminum material of the audio cover is made of pure aluminum wire drawing technology, and the wire drawing depth is 1.33 microns. The proper embellishment effect further enhances the sense of luxury in vision and touch.

　　The DiLink 3.0 car system carried by Han echoes the Chinese luxury style. The new UI is based on the concept of "flowing clouds and flowing water" and incorporates elements such as "Hanyu" and "Taiji" in China traditional culture, which is sci-fi without losing its ancient charm; The first screen and three interfaces enhance the sense of luxury intelligence through multi-theme, personalized interface and seamless combination of voice and screen. The whole system is very easy to use. Compared with DiLink 2.0, it has greatly improved fluency, accuracy of speech recognition and reaction speed, and has become smoother.

　　Han’s Chinese luxury is not only in the front row, but also in the back row. The ample deep space created by the super-long wheelbase, the boss key on the side of the passenger seat and the rear seat supporting large-scale multi-directional electric adjustment not only bring the unique sense of dignity to the rear passengers of Chinese luxury, but also further strengthen the positioning of Han’s medium and large luxury cars.

　　Starting from Yan Yan’s devotion to strength, Han set off a booking boom with super product strength, sincere pre-sale price and increasing booking rights. Han will go on the market on July 10th, and real cars will land in terminal stores in major cities one after another. Welcome to the store to taste more exciting things of Han.

Since obtaining CMA (China Metrology Certification Supervision and Management Committee) qualification in 2022, the public testing service platform of National Intelligent Voice Innovation Center (hereinafter referred to as "the platform") has won the qualification certification of China National Accreditation Committee for Conformity Assessment (CNAS) again recently, which indicates that the technical strength and service level of the platform in the field of intelligent voice detection have the testing ability and technical level in line with international standards, and can provide more professional and efficient testing services for third parties.

The public testing service platform of the National Intelligent Voice Innovation Center is a comprehensive and professional public testing service platform built by the National Intelligent Voice Innovation Center. The platform focuses on acoustics and intelligent detection technology, and provides customers with one-stop intelligent detection industry solutions, including not limited to laboratory construction solutions, overall automated testing solutions, special testing of acoustic devices /AI algorithms/smart products, etc., to help customers reduce costs, improve quality and increase efficiency. Through close cooperation with well-known enterprises and research institutions at home and abroad, the platform has formed a set of perfect detection service system and detection technology innovation mechanism, which provides a strong guarantee for the healthy development of China’s intelligent voice industry.

Prior to this, the platform has obtained CMA qualification certification, which indicates that the platform has the third-party testing qualification. CNAS laboratory accreditation is an internationally recognized laboratory competence assessment with strict accreditation standards and procedures. The public testing service platform lasted for one year. After qualification review, document review and on-site expert review, all the review procedures were successfully completed and CNAS laboratory accreditation certificate was obtained. This means that the laboratory quality management system and testing technical ability of the platform meet the requirements of CNAS, and can issue testing reports to the outside world, and ensure the fairness, accuracy and scientificity of testing data. At the same time, the national accreditation system of conformity assessment in China has been integrated into the international accreditation and mutual recognition system, and it plays an important role in the international accreditation and mutual recognition system.

CNAS experts come to the center to review the site.

The acquisition of CNAS means that the platform has the detection ability and technical level in line with international standards, and can provide more professional and efficient detection services for third parties. The platform focuses on the fields of household appliances, automobiles, electronic appliances, and around acoustic devices, AI algorithms, and smart products, it conducts evaluation including but not limited to smart product voice wake-up, voice recognition, semantic understanding, voice synthesis, performance and efficiency.

CNAS and CMA qualification certificates

The CNAS certification of this platform has undoubtedly injected new vitality and motivation into the development of the center. The National Intelligent Voice Innovation Center will take this opportunity to continue to increase investment in technology research and development, innovation in detection technology and standards, improve the service level of the platform, and contribute more to the development of China’s intelligent voice industry.

[Extended reading]:

1. CMA (China Metrology Accreditation), only the third-party testing institutions that have obtained the certificate of metrological certification are allowed to use CMA seal on the inspection report. The inspection report stamped with CMA seal can be used for product quality evaluation, results and judicial appraisal, and has legal effect.

2. CNAS (China National Accreditation Service for Conformity Assessment) is a national accreditation institution approved and authorized by the National Certification and Accreditation Administration in accordance with the Regulations on Certification and Accreditation in People’s Republic of China (PRC), and is responsible for the accreditation of certification institutions, laboratories, inspection institutions and other related institutions.

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Byd Han dm’s fuel tank capacity is 48 liters. As a medium and large car, BYD Han dm has body dimensions of 4,960mm, 1,910mm and 1,495mm respectively, with a wheelbase of 2,920mm. In addition to the plug-in hybrid version, there is also a pure electric version. This plug-in hybrid car uses a 2.0-liter turbocharged engine with a maximum horsepower of 192 HP and a maximum torque of 320 Nm. It is equipped with in-cylinder direct injection technology and uses an aluminum alloy cylinder head. Matching the engine is a 6-speed dual-clutch gearbox, which can improve the shift speed and transmission efficiency of the car. In terms of suspension, the front suspension of BYD Han dm adopts McPherson independent suspension, and the rear suspension adopts multi-link independent suspension, which improves the ground adhesion and grip of wheels.

When it comes to the domestic automobile market, there are only a handful of independent brands, and BYD is one of them. However, compared with the Great Wall and Geely, BYD has not only succeeded in the field of fuel vehicles, but also shined in the field of new energy, such as the Qin Pro EV (parameter picture) that we are going to analyze today.

There are 8 models of Qin Pro EV on sale, with a guide price of 149,900 to 204,900. However, after subsidies, the price of Qin Pro EV is 144,900 to 199,900. As a compact car, this pricing is actually relatively high, but the cost performance of BYD’s models is generally good. Continue to learn about Qin Pro EV.

Although Qin Pro EV is a pure tram, it is hard to detect in appearance. It basically copied the design of the fuel version and continued BYD’s "Longyan" design concept. The recognition of the front part is also very high. The large-area medium mesh grille adopts lattice structure, which has a strong sense of exquisiteness, and diversion grooves are also designed on both sides of the front enclosure.

The shape of the headlights is also very exquisite, and the top is also connected with a chrome trim strip, which has a feeling of "dragon eyebrow". And Qin Pro EV is equipped with matrix LED headlights, which are bright and murderous after lighting. However, only three models, namely the exclusive model, the leading model and the leading model, are equipped with adaptive far and near light.

The shape of the side of the car body is also very dynamic, and the lines on the roof have a slippery breath, so the overall look is also a bit of a coupe. The design of the waistline is also very aesthetic, extending from the headlights to the top of the taillights and blending with the tail lines. In terms of body size, the length, width and height of Qin Pro EV are 4765/1837/1515mm, and the wheelbase is 2718mm. This parameter is average and below average.

The shape of the wheel hub is also very dynamic. Except for the travel version and the pilot version, which are equipped with 16-inch wheels, tyre size is 225/60, and other models are equipped with 17-inch wheels with multi-spoke and two-color shapes, and tyre size is 225/55.

The shape of the rear part is simpler, the overall layering is richer, and more horizontal lines are used. The design of the through taillight is also very bright, with a chrome trim in the middle, and the left and right sides extend longer, and the recognition after lighting is ok.

Entering the car, Qin Pro EV’s interior design is also very layered, and it also uses more horizontal lines, but if its line curvature is larger, there will be a circular layout in the car. The performance of Qin Pro EV is average, only the top of the center console is covered with soft material, and other places are made of hard material, but its decorative pattern design is still very beautiful.

The steering wheel has three flat-bottomed structures. Except for the leading model, which is wrapped in leather, other models are only wrapped in leather, but the grip is also excellent. The layout of multi-function buttons is also reasonable, and it is not difficult to control, and the logos of all BYD models’ interiors are in Chinese, which is commendable.

The design of the dashboard always looks awkward, although it is very conventional. The whole system adopts an 8-inch full LCD screen, and adopts frameless design. The display effect is very delicate, and the UI interface design is also very intuitive, which can read a lot of information about the vehicle condition.

The design of the central control office adopts BYD’s usual suspension type and supports rotation, but only the Lingshang, Lingyao and Lingchuang models use a 12.8-inch touch LCD screen, while the Lingshang, Lingshang and Lingyue models use a 10.1-inch touch LCD screen. The travel version and the pilot version are only equipped with an 8-inch touch LCD screen, but a 10.1-inch touch LCD screen is optional.

The integration ability of this central control panel is also relatively strong, although it is very routine, such as air conditioning system, entertainment system, active safety system and vehicle settings can be operated in it. The car system it carries is also rich in functionality, supporting navigation, road information display, road rescue, Bluetooth phone, voice recognition control and car networking, but the travel version and the pilot version do not support road rescue and voice recognition control.

In passive safety configuration, only the Lingyao model is equipped with 6 airbags, other models are only equipped with 4 airbags, and only the travel version and the pilot version are equipped with tire pressure alarm, and other models are equipped with tire pressure display. In terms of active safety, only the three models, namely, the exclusive model, the leading model and the leading model, are equipped with lane departure warning, lane keeping assistance, road traffic sign recognition and active braking.

In terms of driving assistance control, the three models of Lingshang, Lingdong and Lingyue are only equipped with rear parking radar, reversing image and constant speed cruise, while the three models of Lingxiang, Lingyao and Lingchuang are equipped with front and rear parking radar, 360-degree panoramic image and full-speed adaptive cruise, while the travel version and the pilot version are only equipped with rear parking radar.

The shape of the seat is also very interesting, with more stitches. The cushion and backrest are also decorated with stripes, and the word "Qin" is embroidered above the backrest. The comfort and wrapping of the seat are also quite satisfactory. There is little difference between the rear seat and the front seat, but the comfort is better and the wrapping is good, but the middle seat is not equipped with headrest.

In the sitting space, adjust the front row to a suitable position. The height of the experiencer is 1.8 meters, and there are four fingers left in the head space. Keep the front seat unchanged, enter the back row, there are more than three fingers left in the head, and there are still three fingers left in the leg space. For this class of cars, this performance is quite good. Except for the travel version and the pilot version, which are not equipped with skylights, all other models are equipped with electric skylights.

Power: All Pro EV systems in Qin adopt the layout of front single motor, but three kinds of power motors are provided. The maximum power and torque of the motors equipped in Lingshang, Travel and Pilot versions are 100kW and 180N·m respectively. However, the maximum power and torque of the motors equipped with the leading type, the enjoying type and the leading type are 120kW and 280N·m, and the maximum power and torque of the motors equipped with the leading type and the leading type are 135kW and 280N·m. The transmission adopts a single-speed fixed gear ratio gearbox, while on the chassis suspension, the travel version and the pilot version adopt the combination of front McPherson independent suspension and rear torsion beam dependent suspension, while other models adopt front McPherson independent suspension and rear multi-link independent suspension.

In terms of endurance, Qin Pro EV also provides three kinds. The leading version, the travel version and the pilot version use a ternary lithium battery with a battery energy of 53.1kWh and a battery life of 401km. The ternary lithium battery equipped with the leading, enjoying and leading models has a battery energy of 56.4kWh and a battery life of 420km, and the battery life of the leading and leading models is 520km. The ternary lithium battery also used has a battery energy of 69.5kWh.

Generally speaking, the competition in the new energy market will only become more and more fierce. The overall strength of Qin Pro EV is good and competitive, but there is still room for improvement, at least it makes people feel sincere. Now it gives me the feeling that it is always a little less interesting, and I may have seen a car with higher cost performance.

　　Under the financial turmoil, will there be any changes in the way people celebrate the New Year?

　　In the past, what attracted our attention was the sky-high New Year’s Eve dinner and the luxury trip abroad … Today, we are more concerned about how to save money and how to save the New Year.

　　More and more "money-savers" are constantly emerging: joint manufacturing of New Year’s Eve, entertainment in the Spring Festival Evening of Shanzhai, exchange of new year’s goods, DIY gifts, marriage fight, group buying, couch surfing, book pressing, and online clothes scouring … Everyone has his own unique tricks and experiences. But the overall purpose is to save money.

　　Don’t think that saving money is boring. As long as you are creative, saving for the New Year can also bring you infinite joy-

　　one

　　New Year’s Eve: "United" Manufacturing

　　Zhang Tao decided to reunite with his neighbors at home in the Spring Festival of 2009, instead of eating in restaurants. This is how they lived in 2008. On New Year’s Eve, Zhang Tao and his parents took jiaozi to a neighbor’s house. Women from three families cook, wash and stir fry together, each family prepares four or five dishes, and then all of them sit around the table and watch the Spring Festival party while eating the New Year’s Eve dinner. Zhang Tao said that "joint" making New Year’s Eve dinner not only saves money, but also communicates feelings. Isn’t this much more meaningful than having a meal in a restaurant?

　　Comment: "A porridge and a meal is hard to come by; It is an inevitable choice to stimulate consumption and expand domestic demand, but it must be remembered that stimulating consumption does not mean giving up the virtue of thrift. Throughout the year, several families get together at home, cook a few side dishes, drink two glasses of wine, talk to each other about their work and life in the past year, and get rid of what they usually want to say without time. It’s really enjoyable! You can’t enjoy this feeling when you go to a restaurant. Several families get together, which is lively, friendly and economical. Why not?

　　2

　　New year’s goods exchange: in exchange for excitement

　　Years ago, Xiao Li was worried about a lot of oranges, cigarettes and shopping cards from friends, colleagues and relatives: several boxes of oranges will rot if you don’t finish eating them, cigarettes will mildew if you don’t smoke them, shopping cards in some shopping malls and supermarkets are limited in time, and some shopping malls are too far away from home … What should I do? If you leave those surplus gifts and shopping cards idle, it will be a waste of money. Can you exchange new year’s goods and gifts with others? Change something you want? At last, Xiao Li traded a box of oranges for a box of apples, another box of oranges for a box of milk, cigarettes for Dynasty dry red wine, and a shopping card for a purple sand tea set.

　　Comment: Why not try to "exchange" new year’s goods? In fact, exchange is everywhere. If we can open our minds and actively exchange with others, we will have many fresh feelings and exchange more wonderful things!

　　three

　　"spell marriage": very fashionable and economical

　　Both Mr. Liu and Mr. Zhang chose to sign the wedding in the Spring Festival, so they reached a "spelling marriage" agreement, and the wedding date was set on the same day and booked the same hotel. Next, they bought air conditioners, refrigerators, televisions and other household appliances together. Because they bought a lot, they confidently sought the lowest price from the manager. Later, they also made a five-day honeymoon trip to Guilin during the Spring Festival. The original price of a couple was 5,000 yuan/person. When two couples put together, they got a preferential price of 4,200 yuan/person, saving 800 yuan for each person. And diamond rings are also "spelled".

　　Comment: The quality of marriage is far more important than the quality of wedding. It is better to do what you can than to tighten your belt. It is really fashionable and economical to get married together and hold a wedding together to save flavor. Friends who are still considering whether to get married for the cost, what are you hesitating about? Why don’t you get on the happy express train of "spelling marriage"

　　four

　　Gift DIY: as it seems.

　　Speaking of Chinese New Year, what I have to mention is giving gifts. Sending parents, friends and superiors, people take great pains for this matter every year.

　　In major shopping malls and supermarkets, all kinds of gifts are placed in the most prominent position. Experts say that in fact, most gift boxes seem to be beautifully packaged, but in fact they are only superficial, and the things inside are flashy. At present, many supermarkets and shopping malls have counters dedicated to packaging. Customers can choose their own gifts, and then spend another 10 yuan to let the waiters in charge of packaging design and package them to show their personality. In addition, you can buy your own cartons and wrapping paper and pack them yourself. In addition to the gift itself, it also reflects a deep affection, and it is passed on to the recipient through personal packaging. Alcohol, health products, time-honored cakes, dry seafood, clothing, stationery, etc. can all do this.

　　Comment: Now all commodities are packaged. Can the Spring Festival gift be an exception? Although the Spring Festival, as a reunion complex, is getting more and more gift-oriented, some excessive "packaging" and "bundling" practices are not enough. I believe it will be more popular if you do DIY yourself and put more effort into "emotional packaging".

　　five

　　Spring Festival Gala: A "shanzhai" version

　　On the Hurun Rich List in 2008, Fan Jianchuan, the chairman of Jianchuan Industrial Group, who ranked 406th and gained great fame in the whole country because of the adoption of "Pig Strong", said that the company has thousands of employees, and since 2003, it has organized an internal party for one or two days every year. This year, affected by the financial turmoil, the company’s top management was all busy with business, so they had to cancel the gala.

　　On the contrary, in order to strengthen the cohesion of enterprises, some enterprises insist on holding parties this year, but they do not invite celebrities, but all departments write and perform themselves. In order to make everyone happy and cheer for everyone.

　　Comment: "shanzhai spirit" is an attitude. Although "shanzhai" is imitation, slowly, "shanzhai" products will also bear their own unique brand. "Shanzhai" is giving birth to an innovative culture. The "garage culture" of foreigners can give birth to a wave of industries, but why is it not possible for the "cottage culture"? Imagine living in a cottage, driving a cottage car, wearing a cottage watch, playing a cottage machine, making cottage tea and watching the cottage Spring Festival Evening. In short, "shanzhai" is synonymous with high cost performance, so why not?

　　six

　　Group buying: many hands make light work.

　　Buying new year’s goods by group is the most frugal and fashionable lifestyle at present. In some wholesale markets, many white-collar workers go together, and then buy decorations such as New Year pictures, calendars, lanterns, Spring Festival couplets and Chinese knots in bulk from merchants. There are also new year’s goods such as retail and seafood. For example, candy, single catty and bulk group purchase, the price of a large bag often differs by hundreds of yuan. In addition to centralized group buying, some people also contact manufacturers directly, which is cheaper.

　　Comments: In life, the shadow of "group buying" can be seen everywhere. The significance of this "group holding" life actually lies in making people know how to cherish and save, and also strengthening the cooperation and communication between people. It is a positive and reasonable life arrangement for pursuing greater happiness and a fashionable and healthy lifestyle. People who "fight" for life are not without money, but they have a deeper and healthier understanding of life.

　　seven

　　Spring Festival Travel: Being a "Sofa Guest"

　　In recent years, tourism, as a trendy lifestyle, has been more and more loved by people. However, financial constraints often make it difficult for the good wishes of the donkey friends to come true. "Sofabed", a new fashion travel mode that exchanges accommodation through the Internet, makes their dreams come true. Rich "donkey friends" can exchange their own houses and enjoy each other’s quality of life; Why can’t "donkey friends" who have no money act as "couch potatoes" and spend the night with each other to save travel expenses? Zhang Li of Beijing is a travel enthusiast, so he naturally doesn’t want to give up the great opportunity to go out during the Spring Festival. He met a Mr. Li who lives in Hainan on the Internet. Mr. Li’s family plans to travel to Beijing, while Zhang Li’s family plans to go to Hainan. So the two sides reached an agreement to exchange accommodation and enjoy the idle resources in each other’s home, which not only saved accommodation and meals, but also saved a lot of money, especially because they would not be trusted by tour guides to be the suckers of shopping.

　　Comment: The sofa of "Sofa Guest" makes the world very small. Although it sometimes provides only a sofa or a floor, it can connect strangers all over the world into a line. Such a trip is not only a cultural exchange, but also gives us a chance to rethink our life and life.

　　eight

　　"Book of pressing the age": Farewell to "money worship"

　　Many parents also think that giving "lucky money" to relatives, friends and children is very cliche, and it is easy for children to breed "money worship". Mr. Zhang said: How can you find friends with empty hands during the New Year? Needless to say, relatives are friends for many years. In the past, every New Year, the first thing to do was to visit relatives to send and receive lucky money. The usual practice is this: after the New Year’s Day, all families begin to take their children to visit relatives and friends, so you give my children lucky money and I will give your children lucky money. Generally, we have to settle accounts. How much should each of his children give? My family has only one child … Are you tired? It was originally an opportunity to communicate feelings, which made everyone start to calculate. So he decided not to send "lucky money" this year, but to give some useful books to relatives, friends and children.

　　Comment: Giving children lucky money has become an indispensable part of Chinese New Year. Children have become "rich" overnight, ranging from thousands of lucky money to hundreds or dozens of yuan. With money in hand, children are generous, and it is easy to develop the bad habit of spending money indiscriminately. Parents and friends might as well ask their relatives and friends to replace the lucky money with "spiritual" products and give the children a "spiritual gift" to celebrate the New Year’s Eve. "How Steel was Tempered", "Red Rock" and "One Hundred Thousand Why" are all good books to celebrate the New Year’s Eve!

　　nine

　　Online "Amoy" Clothes: New Frugalism

　　"Neo-frugalism" doesn’t mean scrimping and saving because of the reduction of money in your pocket, but enjoying life rationally and pragmatically. "I still want to buy new clothes for my family this year, but I don’t want to buy those famous brands that cost thousands of dollars. I’m going to go online to find some affordable and beautiful clothes." Xiao Jing, who has been shopping online for more than three years, said that her new clothes for the New Year have been done online. She bought a new 2008 ELAND coat online, which cost less than 1200 yuan, while in some shopping malls in the city, this coat cost more than 2000 yuan.

　　Comment: Advocating "new frugality" does not mean lowering the quality of life. In the current "extraordinary period", "expanding domestic demand to stimulate consumption" and "thrift" are not a pair of contradictions. While expanding domestic demand to stimulate consumption, everyone advocates "new frugalism", which inherits the traditional virtue of thrift. Whether you have money or not, you have to have a good year. Diligence and thrift are the traditional virtues of the Chinese nation, and we can’t lose them at any time, especially during the Chinese New Year holidays. As long as we work together in Qi Xin, we will be able to survive this economic "cold current". (Ma Jing Jing)

Editor: Yan Bin

When it comes to Volvo, "safety" will almost be the first word in everyone’s mind. With the advantages of brand history, reputation and safety performance, Volvo has achieved double growth in brand and sales in China. Among them, XC60 is Volvo’s most popular and highest-selling model. In 2020, XC60 accounted for about 30% of Volvo’s sales in China.

Facing the luxury medium-sized SUV market which is already in the Red Sea, Volvo XC60 (parameter picture) has a place in the highly competitive market with its distinctive Nordic brand label and excellent safety performance.

On June 11th, the new XC60 was officially launched, with a total of 9 styles including 1 B4, 5 B5 and 3 T8. The official guide price is 373,900-603,900 yuan. The new car continues to strengthen its competitiveness to cope with the upgrade of its competitors. The key word this time is "intelligence".

Intelligence is the only way for Volvo to be safe.

"Intelligence" is the only way for Volvo to achieve the ultimate safety in the new era, but people are the starting point and end point of all Volvo technologies. Therefore, the upgrade focus of the new XC60 is intelligence.

In fact, in the intelligent tide of the automobile industry, the safety of automobile products is constantly approaching this aspect, including intelligent and safe driving, pedestrian safety, and car networking. As a representative in the field of automobile safety, Volvo also demonstrated its future layout of intelligent safety technology through the launch of the new XC60.

The first is the intelligent cockpit. The new intelligent concept and technology have further changed our car life and made the car operate like a smart phone.

Volvo’s new XC60 has a built-in native Android car, which is based on the standard version of the car Android system jointly developed by Volvo and Google, which can achieve better adaptation and effectively promote the establishment of an open intelligent ecosystem.

On the other hand, Volvo cooperates with the best partners in various fields, such as Ali, Tencent, Huawei, Iflytek and Gaode Map, to create the best application and service, and it can be accessed through the ONE ID account system. The most intuitive example is the WeChat scan code login machine, which is the only model that can be achieved at present.

The upgrade iteration of intelligent driving technology is the top priority of Volvo safety.

In 2015, the Volvo industry first introduced the Pilot Assist navigation assistance system, equipped with three world-first intelligent safety technologies. The whole system comes standard with City Safety urban safety assistance system, which has been iterated for many times in the past ten years, covering travel safety to every participant on the road and making safety to the extreme.

At the same time, Volvo is constantly approaching the advanced stage of intelligent driving-automatic driving, which is realized by cooperating with a series of technology companies. For example, to become the first automobile brand supported by NVIDIA OrinX chip, the powerful chip provides enough computing power for the automatic driving system, and the brand-new electronic and electrical architecture based on the central computing platform and Ethernet will ensure the high-speed data throughput required by the automatic driving function.

Volvo plans to achieve highly automatic driving assistance functions such as navigation assistance and automatic lane change according to the route set by navigation in 2023. Around 2025, automatic driving without human intervention will be realized on closed road sections. At present, it has reached a strategic partnership with Waymo, the world’s leading autonomous driving company.

In China, Volvo cooperated with Didi Chuxing to launch XC60 self-driving taxi service in Shanghai last year, and in April this year, Didi provided hundreds of XC90 self-driving cars equipped with redundant systems supporting steering and braking functions.

With the upgrading of the three strengths, the new XC60 is more competitive and has more cards.

The XC60 model has been recognized by many elite consumers in the city and established a good reputation. Therefore, the internal and external design of this annual change has not changed much. After all, this design is excellent enough. Choosing fine-tuning will be more rational and safe, mainly through the adjustment of details and materials to improve the overall texture and grade of the car.

For example, the straight waterfall chrome plating on the front face of the luxury model adds a broken line design, and the C-shaped chrome trim on both sides of the old bumper is replaced with a long strip design on the new model, which stretches the visual width of the front of the car. The sports version is replaced with a more radical bumper, and the net adopts a sharper and more dynamic blackened dot matrix style.

There are also many changes in the new XC60. All electronic gear bars have replaced the old mechanical gear bars, and the luxury version has used the Swedish royal national treasure Orrefors crystal gear bar. In addition, the medium-high configuration version will be equipped with or equipped with B&W Baohua Weijian audio system, and the whole system is still the only CleanZone? Nordic clean cockpit at the same level. On the whole, the cockpit of XC60 has a very distinctive temperament and luxury label compared with BBA of the same level and competitors of second-tier luxury brands. Many consumers choose XC60 for this set of interior.

Intelligent cockpit and safety upgrade are all reflected in the new XC60. For example, the only native built-in Android car system at the same level, the open Ali/Tencent/Huawei open ecological full coverage and Iflytek natural speech semantic recognition system provide drivers and passengers with a more convenient travel experience. In addition, the threshold of City Safety urban intelligent safety system is further lowered, and all XC60 models are equipped.

In terms of performance, the power control chassis of the new XC60 has been fully upgraded.

In terms of power, the whole new car is upgraded with 48V light mixing system, which further improves the overall performance and fuel saving level, and also significantly improves NVH and ride comfort.

Volvo Cars has formed a complete electrified product matrix including pure electric vehicles, plug-in hybrid vehicles and light hybrid vehicles. According to Volvo’s timetable for electrification transformation, all product lines will be electrified in 2021; In 2030, it became a pure electric luxury car enterprise; Strive to become a climate zero-load benchmark enterprise in 2040.

In terms of chassis control, the damping adjustment of the shock absorber of the new car tends to improve comfort, and with the seat jointly developed by the Royal Swedish Medical College, the driving comfort is further improved.

In addition, the new XC60 adopts an electronically controlled braking system to achieve a braking response of 0.15 seconds, and the braking response speed is increased by 2 times; There is also a full-time intelligent four-wheel drive system +4C adaptive chassis and air suspension equipment, which greatly improves the driving safety and handling.

Zero integer ratio is the best, attracting more rational users.

In the current market, XC60 still focuses on mainstream rivals such as Mercedes-Benz GLC, BMW X3 and Audi Q5L. In terms of brand power, Volvo may not be as good as it is, but in terms of product quality, XC60′ s advantages lie in more complete safety equipment and more cost-effective configuration advantages. There is also the tonality and connotation of Volvo’s unique brand.

Another thing I have to mention is the zero integral ratio. In the 12th Vehicle Zero-integral Ratio System Data released by China Automotive Technology Research Institute, the zero-integral ratio coefficient of BMW Brilliance X3 is 700.72%, that of Beijing Benz GLC is 614.69%, that of FAW Audi Q5L is 479.20%, and that of Volvo XC60 is only 466.60%, which is obviously the lowest among competing products of the same level.

The lower the zero integral ratio, the lower the maintenance cost of this model, not only the XC60, but also the models under the Volvo brand have lower zero integral ratio than the same level, which is a big attraction for the rational luxury car consumers, and many users who choose Volvo are actually rational buyers.

Zhong Shu

Nowadays, the competition of luxury medium-sized SUVs is becoming more and more fierce, and the "differentiation" characteristics of products will become a breakthrough. The unique Nordic design and people-oriented safety concept of XC60 will attract more and more attention. At the same time, fully accessing the online ecosystem of Ali, Tencent and Huawei, and Volvo embracing local suppliers in China to further meet the domestic market demand will become Volvo’s competitive advantage.