With the rise and development of mobile Internet, short videos provide more subdivided and high-quality content for users with different interests, and embracing short videos has become the choice of more and more people. Tik Tok Entertainment Annual Award was officially launched on January 18th, 2021. Based on Tik Tok Entertainment Big Data, the project made an annual inventory around four modules: stars, movies, dramas and variety shows, awarded industry honors to entertainment IP, companies and creators who made outstanding performance in a year, and officially released the "2020 Tik Tok Entertainment White Paper".

Among them, Zhejiang Satellite TV has won many honors in various aspects such as platform, variety show and TV, and has been recognized by the industry. Zhejiang Satellite TV likes to mention the annual influence platform. Ace to Ace won the most popular TV variety show of the year, The Voice of Heaven won the annual music variety show, Poems and Distant Places won the annual cultural variety show, Travel Notes around Youth won the annual breakthrough variety show, and Wu Tong, deputy director of Zhejiang Satellite TV Program Center, won the honor of TV person of the year.

The official Tik Tok fans of Zhejiang Satellite TV broke 17.6 million, produced 8,500 short videos independently, praised 640 million, and played about 200 billion. In addition, programs such as Run, Ace to Ace, and Voice from Heaven have all opened the Tik Tok platform, and there are countless short videos that have broken millions of likes and tens of millions of broadcasts. Zhejiang Satellite TV has blossomed on the vibrato platform with full matrix coverage, becoming a veritable "short video business king".

"Ace to Ace" has a good reputation and popularity in Qi Fei. During the program broadcast, the large and small screens are linked, and the topic "Ace to Ace" has been broadcast in Tik Tok for 12.8 billion, and short videos have repeatedly broken the circle to attract the audience’s attention. In the special period of the national anti-epidemic battle, "Ace to Ace" entered the epidemic prevention propaganda battle with thunder, showing the responsibility and responsibility of Taitai, handing over the stage to the "bravest people", and showing the strength of a variety show to warm people’s hearts and a heavy sense of social responsibility besides laughter.

With the slogan of "Voice from Heaven", "Voice from Heaven" plays music program movements, and the topic of "Voice from Heaven" has reached 5 billion in Tik Tok. The core idea of the program is to restore the moving essence of music, and thus produce emotional resonance and emotional release with tension.

"There are Poems and Distant Places", directed by the Propaganda Department of committee of cpc zhejiang provincial committee, is a brand-new practice program of integrating literature and tourism in Zhejiang Satellite TV. This program is based on the cultural travel program, exploring the poetry road culture in Zhejiang and discovering the beauty of Zhejiang culture. In terms of short video communication, "There are Poems and Distant Places" combines humanities with variety, and the short video "Crossing the River with a Reed" has a broadcast volume of over 100 million.

"Travel Notes around Youth" is a tour group composed of "Spring Tour Family", which starts a wonderful journey to various cities to appreciate the most distinctive local cultural elements and feel the Chinese cultural heritage. Explore the scenery along the way, enjoy local cuisine, and go all the way to the sun. This season, Travel Notes of Youth Circle has made great strides in the volume of communication on the Tik Tok platform, with 24 short videos with tens of millions of broadcasts.

Wu Tong, deputy director of Zhejiang Satellite TV Program Center, has produced a series of excellent programs, such as Ace to Ace, Youth Travel Season 2, I am an Actor, etc., with a double harvest of word-of-mouth ratings, continuous short videos, and repeated innovations in screen interaction. Wu Tong, who loves to try new things, won the honor of "Tik Tok TV Person of the Year", which is well deserved.

Short video, short time and long love. In the future, Zhejiang Satellite TV will produce more excellent TV programs and create more excellent short video content to accompany more viewers in all directions.

Life News (trainee reporter Zhang Huibo) Summer is coming! Do you still have to stay at home and blow air conditioning and watch the photos of Jiugongge parents and children taken by others in your circle of friends? Action is better than action! If you want to have fun and beautiful photos, come to the Royal Luyuan Scenic Area (Shenlu Mountain) in Pingshan Tourist Area of Forest Industry, Heilongjiang Province. Today, I recommend four "online celebrity attractions" of Shenlu Mountain, teach you to take new photos and make you the focus of the audience.

Location 1: Forest Tatou Wetland Features: Look at the plant fossil forest.

One of the wonders of punching card in Shenlu Mountain is the forest tower wetland. The tower head here grows in the forest and is the source of wetland formation. "Tatou", also known as "Tatunzi", is a kind of grass pier that is tens of centimeters or even one meter above the water surface. It is formed by the roots of various Carex in the swamp growing again after death, rotting again, growing again and again, and condensing with marl carbon for many years. The pier on the tower head is a kind of non-renewable natural plant "fossil", which is known as "a century-old tree on the tower head" in the local area. A pier with a diameter of 65 cm takes thousands of years to form, and the longest one can reach 100 thousand years. The tower head of Shenlu Mountain begins to grow green "hair" in spring, and the golden leaves in winter remain at the bottom, which looks like "gold inlaid jade". It is a spectacular sight that you must not miss. Because the surrounding trees are soaked in the wetland all the year round, the dense branches and leaves form the phenomenon of "heavy head", and sometimes they fall into the forest wetland, forming a sharp contrast between the dead wood and the tower head, which is spectacular and beautiful.

Location 2: Herbivorous Zoo Features: Intimate photo with Meng Chong

It is reported that Royal Deer Garden is the largest habitat of wild sika deer in China, where there are more than 2,000 sika deer and red deer. The most attractive thing about Shenlu Mountain is the wild free-range deer. Those deer with big eyes come timidly, but don’t scare it away. It just wants to taste the carrots and Chinese cabbage in your hand. At this time, you just need to hold up your mobile phone to take a selfie with Zhang Mengmeng, without P-picture and beauty, and the true feelings are carved naturally, which will definitely kill the circle of friends.

There are also herbivorous animals such as reindeer, deer, camel, pony, alpaca, small-tailed Han sheep and argali in the herbivorous zoo, which is also one of the must-see attractions in online celebrity.

Location 3: Sunshine Bath Features: Picnics under the "Blessing Tree" are interesting.

The sunshine bath can be said to be the core area of the scenic spot and the best choice for picnicking. Visitors can sit on the swing chairs around, bask in the sunshine, and enjoy the European customs and the natural wildness of the screen. In the sunshine bath, there is a "blessing tree", which is covered with red strips of cloth and entrusted with people’s good wishes. If you also want to pray for the health of the elderly and the success of children’s studies, you can walk around the "Blessing Tree" and sit on the floor under the tree. The green lawn is the best mat, a picnic full of European style, and I believe the photos taken will definitely become the focus of friends.

Location 4: Birch Forest Features: Breathe negative oxygen ion air heartily.

On the way to Hongye Garden, there is a unique birch forest, which is a natural background for taking pictures. This birch forest is called "white girl" by the local people, which is slim and graceful, tall and beautiful. When tourists arrive here, many of them make gestures to take pictures, and couples also make promises of love here. Wandering in the winding path of birch forest, the hot summer seems to be dispelled instantly, breathing pure air full of negative oxygen ions, and every bite is refreshing and comfortable!

In June, the green grass of Shenlu Mountain is lingering and the breeze is blowing gently. In the distance, the green hills are like Dai, and the mountains are green, which is a charming European scenery. Why not enjoy the natural wild interest here, take fancy photos with Meng Chong, have a picnic, camp and have a leisure vacation?

Self-driving navigation: Pingshan tourist area of provincial forest industry (1 hour by car); You can also take the high-speed train from Harbin to Maoershan.

On April 11th, Huawei’s first smart car, Zhijie S7, launched a new version, new rights and interests, and launched Huawei’s visual intelligent driving, which further enhanced its product strength. Especially in the field of intelligent driving, the intellectual S7 has been several positions ahead of the industry, and this is the first time for Huawei’s visual intellectual. Yu Chengdong said that Huawei’s visual intellectual driving has surpassed Tesla in an all-round way.

Nowadays, smart driving has become the main battlefield for high-end new energy vehicles, but most models are still in the "primary stage" of selling futures and opening cities. Zhijie S7 doesn’t sell futures by self-driving, but it can be used by picking up the car. By April, 2024, NCA in Huawei’s advanced intelligent driving city opened 40,000+towns and villages, and all urban main roads and branch roads can be opened, with 99.56% of available sections.

This means that you can use it not only in the streets where people and cars are confused in the north and the south, but also in the long-distance self-driving in the west or in the towns and villages of your hometown. Huawei’s 192-line laser radar, which originated from the same model of M9, is the highest line number laser radar in the industry. It has the highest specifications in the industry and can realize the full scene and all-weather perception of dynamic and static targets (including irregular objects). In software, BEV network +GOD network can accurately identify all kinds of obstacles, while RCR network 2.0 can realize navigation map matching with the real world, complex environment reasoning, and can be opened with or without maps, so that high-order intelligent driving no longer depends on high-precision maps.

One of the great significance of technological innovation lies in the universal benefits of technology. This time, Zhijie S7 is also equipped with the basic version of HUAWEI ADS, and launched Huawei’s visual intelligent driving, which has realized the intelligent driving of the whole department and further consolidated its position as the intelligent driving ceiling. This set of visual intelligent driving system can realize NCA intelligent driving navigation assistance on national highways and urban expressways, automatically get on and off ramps, and have certain ability to automatically change lanes and avoid obstacles when encountering road construction, cone barrel diversion and other scenes. In terms of intelligent parking, it supports multi-scene parking spaces and can be parked when it is visible.

In addition, the intelligent safety of Zhijie S7 has been upgraded, equipped with an omni-directional anti-collision system of the leading industry generation, and it has a multi-sensor fusion sensing system of the leading industry, so that vehicles can still identify all kinds of road obstacles in all directions even in bad weather and insufficient light. The effective range of forward AEB is 4-150km/h, and the braking speed is 120km/h; The effective range of lateral active avoidance is 40-130km/h, which can actively identify water horses, rows of cones, kerbs, stationary pedestrians, dynamic pedestrians, stationary vehicles and dynamic vehicles; The effective range of backward initiative is 1-60km/h, and it can actively identify pedestrians crossing, moving two-wheeled vehicles and vehicles crossing, greatly reducing the accident probability.

Write at the end:

To sum up, the product strength of Zhijie S7 has been greatly upgraded this time. The larger battery pack, longer battery life and stronger intelligent driving have once again proved Huawei’s powerful intelligent innovation technology strength to the industry and outside. In the competition of "7" series models in the pure electric car market, Zhijie S7 has successfully occupied the highest point in the market. If you want to buy an intelligent "all-excellent" model at the price level of 300,000, Zhijie S7 is worth recommending.

At the beginning of the new year in 2020, the "Modern Hospital Development Forum in the New Period and the New Book Release Conference of Medical Process and Spatial Organization" hosted by China Northwest Architectural Design and Research Institute was held in the ancient city of Xi ‘an. Wang Jun, Deputy Secretary of the Party Committee and General Manager of China Construction Northwest Institute, delivered a speech at the release conference.

Mr. Ouyang Dong, vice president of China Building Industry Press, congratulated the meeting and fully affirmed the new book.

Mr. Li Baoshan, Vice President and Secretary General of Hospital Construction and Equipment Branch of China Medical Equipment Association, came to congratulate and gave a keynote speech on "Development Trend of Modern Hospitals in the New Era".

Ms. Yi Fenghua, Secretary General of Shaanxi Civil Architecture Society, Ms. Dai Wudi, Deputy Director of Planning Department of Xi ‘an Health and Health Commission, Mr. Li Yueyan and Mr. Li Zhimin, Vice Presidents of School of Architecture of Xi ‘an University of Architecture and Technology, Ms. Liu Qibo, Vice President of School of Architecture of Chang ‘an University, Mr. Qin Zhongsheng, Dean of Jincheng People’s Hospital of Shanxi Province, Director Liu Yuquan of Northwest Research Base of Medical Technology and Deputy General Manager Liang Xiaoguang of Zhonglian Northwest Engineering Design and Research Institute, Tian Ce, Deputy Chief Architect of Shaanxi Architectural Design and Research Institute, and Yang Xiaoping, Chief Architect of Xi ‘an Architectural Design and Research Institute, and other representatives attended the meeting and had extensive exchanges and discussions on the topic of "Development of Modern Hospitals in the New Era", so as to make suggestions for China’s medical construction in the new era.

Zhao Yuanchao, a national engineering survey and design master and chief architect of Northwest China Construction Institute, read a congratulatory letter from Mr. Zhang Jinqiu, an academician of China Academy of Engineering, and delivered a speech.

Li Jianguang, chief architect and editor-in-chief of Northwest Institute of China Construction, introduced the compilation of Medical Process and Spatial Organization. Some leaders and chief architects of China Construction Northwest Institute attended this academic event.

Medical Process and Spatial Organization is a special book about medical process and spatial organization of medical buildings. This book consists of five parts: the first chapter is the basic concept, the second chapter is the hospital functional system, the third chapter is the design principle and organization mode of medical process and medical space, the fourth chapter is the medical process and spatial organization of typical medical functional units, and the fifth chapter is the hospital construction project.

The readers of this book are architects engaged in hospital architectural planning, and can also be used as reference for hospital construction, managers and teachers and students in colleges and universities.

　

Big data focuses on hot spots　

Zhihu new comprehensive attention to young people’s demands

Zhihu’s upcoming youth round-table talk series "Talks in the Wilderness" focuses on the stories, thoughts and cognition of young people. The program invited Li Xueqin, Xi Rui, Li Haoyuan, Zhang Ruonan, Jiang Xiangui, Li Songwei and Liu Boyang, outstanding respondents from Zhihu, as guests, and adopted the mode of four regular guests and one flying guest in each session to discuss the high fever in Zhihu Station. The program production team "Everyone Records" has produced high-profile humanities documentary programs such as Thirteen Invitations, Friends and Discretion. The recording scene of the program moves from the studio to the outdoors, avoiding scenic spots and popular routes, choosing wilderness, forest and river beach, and combining the space scene with the content theme under the concept of "spiritual wilderness", which is quite aware of the unique tonality of the community.

"The Career I yearn for" is a documentary observation program for young people in the workplace. In each issue, an outstanding post-90 s workplace person leads the audience to experience different careers in an immersive way. During the program, the audience can feel the daily work of programmers in Silicon Valley, walk into foreign companies and Internet giants, and get close to the lawyer industry … At the same time, the program sets up a second observation room to invite professionals to discuss topics, so that users can gain interesting and useful workplace skills. The regular guests of the program include Yang Tianzhen, Ming Chen and Ran Gaoming.

College entrance examination is the focus of the whole society. During the college entrance examination in 2022, there were 7.67 million questions related to the college entrance examination in Zhihu, and the number of related search words was 197 million times. Many college entrance examination "experienced people" share their knowledge, experience and opinions in Zhihu, and many candidates look for the "answers" they want in Zhihu. In this context, the college entrance examination documentary interview variety show "My College Entrance Examination Forgetting Book" came into being. The original script of the program comes from the college entrance examination topics that young users pay attention to and discuss hotly in Zhihu, and the user’s question-and-answer interaction. Respondents ranged in age from 20 to 40, covering a variety of occupations.

Jiang Mingxue, head of the pan-entertainment operation team in Zhihu, told the reporter of Variety Daily that there are a lot of professional discussions and high-quality contents in Zhihu in the fields of college entrance examination, workplace, life and emotion. "The upcoming three variety shows are an extension of Zhihu’s content ecology. The program invited many Zhihu hosts as guests, which will provide a broad development space for the creators. From the content point of view, these three variety shows not only have innovative breakthroughs in themes, but also conform to the current cultural and ideological trends of young users, and are an interpretation of the development direction of Zhihu as a question and answer community. "

Love women homemade variety show

Xiaohongshu focuses on young lifestyles.

The diversified little red book is also expanding the territory of entertainment products and joining the self-made variety track. In July last year, Xiaohongshu launched the travel reality show "Escape from the City Plan". Subsequently, the same type of "Two Days and One Night Camping Plan" was launched in Xiaohongshu, inviting bloggers to camp in various places. Xiaohongshu also launched a cultural program "Night in the Corner", in which Liang Wendao, the host, together with Chen Danqing, Chen Di, Liu Qing, Li Houchen, Huang Zhizhong, Jiang Sida and other guests, expressed their opinions on topics of concern or hot discussion among young people at present, such as love will, consumption concept and investment proposition.

At the end of 2021, Xiaohongshu’s self-made life program "I’m going to live like this" went online, and traveled around the city through "life home" and "experience officer", opening up lifestyles in different scenes such as sports, travel and art, and driving users to share their hobbies. In May of this year, the program started the second season of "camping season" with a new theme. Under the wave of reasoning variety sweeping across major platforms, Xiaohongshu recently launched a self-made variety "Let’s Reasoning Together", inviting bloggers at the head of the platform to participate and launch an immersive script killing.

Judging from the content and form, the variety show launched by Xiaohongshu has a short duration, and KOL and fashion stars in the station are invited as guests. These variety shows are quite platform-oriented, basically focusing on the lifestyle of young people, and the content also focuses on the common tourism, food and other sectors of the platform. Little Red Book’s self-made variety shows are biased towards female theme content. According to the "2021 Little Red Book Active User Portrait Trend Report", women account for 90.41% of the active users of Little Red Book. Taking female theme as the starting point is a major feature of its vertical marketing.

Variety enhances user stickiness　

Differentiated advantages produce "long tail"

"Compared with film and television content, variety shows have stronger social attributes and are easier to drive community fans." Bao Ran, a member of the Science and Technology Committee of the State Administration of Radio, Film and Television and the Network Audiovisual Professional Committee, told the reporter of Variety Daily that Zhihu and Xiaohongshu are both community platforms. In order to stimulate the stock and growth, they need to broadcast and share new stories, so as to increase the user’s stickiness and strengthen the connection between communities.

Bao Ran takes Xiaohongshu as an example. The advantage of UGC (user-generated content) in the station is that it is fast in quantity, but the disadvantage is that quality control is difficult to grasp. "At present, the regulatory authorities are more and more strict in the management of MCN institutions and online celebrity, and Xiaohongshu needs to constantly optimize and improve the community content ecology. Homemade variety shows are not only more formal, but also have a production threshold, which is conducive to the transfer of traffic to high-quality content. " Bao Ran bluntly said that many Internet platforms are now facing the bottleneck of the disappearance of user growth dividends. Both Xiaohongshu and Zhihu have been exploring new paths beyond their core business in recent years.

However, compared with Tik Tok, Aauto Quicker, bilibili and Watermelon Video, Zhihu and Xiaohongshu have not made such a big step, and a series of actions are just constantly strengthening their platform attributes. For example, several programs launched by Xiaohongshu are typical micro-variety shows, closely following social topics such as camping and travel; Zhihu’s upcoming program also focuses on issues of concern to youth groups based on its own characteristics of "professional discussion". "The cost of traditional variety shows is gradually rising, and the income depends solely on advertising sponsorship, and the shelf life is also short. Zhihu and Xiaohongshu exert their strength in variety shows. Naturally, they have to take a differentiated route to get a slice of the market. This small and beautiful strategy is a good choice. " Bao Wei said.

Talking about the expectation of self-made variety shows on the platform, Jiang Mingxue said that the layout of self-made variety shows is an attempt by Zhihu to extend high-quality content and an innovation of traditional variety shows. The production, dissemination, interaction and aggregation of the contents of the three programs are all completed in Zhihu. At the same time, the opinions and topics in the program will be widely discussed by users on Zhihu, which will precipitate and accumulate, resulting in the long tail effect. "We hope that Zhihu’s high-quality content can form a positive content closed loop and create a better community ecology."

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　　The 21st Guangzhou International Automobile Exhibition (hereinafter referred to as "Guangzhou Auto Show") is in full swing in Pazhou Pavilion of China Import and Export Fair. On November 18, the first audience open day coincided with Saturday, and the venue was crowded and lively.

　　How to visit the auto show? How to choose your favorite vehicle? What are the highlights of the RV exhibition area? What new products and services have smart cars launched? With these questions, the reporter visited the Guangzhou Auto Show and listened to the voices from the citizens on the spot.

　　Buy a new energy vehicle or a fuel vehicle? The public has different opinions.

　　This Guangzhou Auto Show has attracted mainstream auto brands and new energy auto companies from all over the world. The exhibition area covers an area of 220,000 square meters, with a total of 1,132 vehicles, including 469 new energy vehicles, accounting for 40%. Various brands, rich models, preferential promotions and multiple price ranges … Guangzhou Auto Show attracted many citizens to buy their favorite models with its series of advantages.

　　In front of Huawei’s HarmonyOS Zhixing booth, Ms. He is listening carefully to the lecturer’s introduction of related technologies and products. She told reporters that she made a special trip from Shenzhen, hoping to choose a suitable car here.

　　Regarding the purchase of traditional fuel vehicles or new energy vehicles, Ms. He expressed her preference for new energy vehicles for her own consideration. "Because I don’t know much about parking, I really want to know more about the function of automatic parking. In addition, intelligent driving, automatic obstacle avoidance, artificial intelligence technology, etc. are all points I care about. "

　　In the field of new energy vehicle segmentation, she prefers hybrid electric power. "My budget is less than 300,000, and my daily travel is mainly to work and the suburbs. I may drive back to my hometown during the holiday. If you can charge and refuel, you will feel more at ease. " In addition, car brands are also an important factor affecting Ms. He’s car purchase. "At this stage, if you buy a car, you will still choose a well-known car company, which feels more secure in quality and safety."

　　For those who prefer to buy new energy vehicles or traditional fuel vehicles, the reporter interviewed some citizens randomly at the scene. People who intend to buy new energy vehicles often mention the following points: the price of the car is superior, the charging cost is lower, the model is more scientific and technological, the level of intelligence is high, and relevant policy support is provided. However, they also mentioned problems such as mileage anxiety, difficulty in charging and inadequate charging infrastructure.

　　Many people who choose traditional fuel vehicles mention that they prefer to use fuel vehicles, which are suitable for long-distance travel, lower maintenance costs and better driving experience. The disadvantage is that the vehicle price is relatively high, the fuel cost is expensive, and the product update is slow, so it is difficult to meet the needs of intelligent travel.

　　With the development of the automobile market, consumers’ choices are also changing. Mr. Zheng bought a hybrid electric vehicle in 2017, and three years later he bought a fuel vehicle. In this regard, he said: "Each has its own advantages and disadvantages, and it is difficult to generalize. It will be more comfortable to drive a fuel car at high speed, but it will be smoother to drive a hybrid car in the city. I will definitely buy a tram in the future, but now I feel that the tram still has quite a few limitations, such as low battery life at high speed, easy to get hot when charging, and cannot guarantee 100% safety. "

　　Different groups of people have different needs? Precise positioning of car enterprises

　　The competition on the car track is fierce. How can car companies attract customers with high-quality products and high cost performance? At the exhibition hall, some car companies strive to attract more target customers by reducing prices in a limited time, giving discounts, live online and providing customized services.

　　Different groups of people have different needs, and car companies need accurate positioning to win customers.

　　In some booths, car companies put camping tables and chairs and bicycles on the roof to set off the highlights of products with specific life scenes. Mr. Ge, who likes cycling and outdoor camping, said frankly, "It is really attractive. When I see the car, I think of the outdoor camping scene. My budget for buying a car is around 150,000. After watching it for a while, there are also many favorite products. "

　　In response to the needs of some family trips, some car companies have positioned themselves as "affordable, comfortable and specially designed for family trips"; Some car companies also put forward a more ideal concept of "home" for young people …

　　There are also some car companies that are ingenious and choose a relatively small track. For example, Guangzhou Automobile Chuanqi launched E9 Caring Edition, which is equipped with an electric welfare wheelchair to facilitate the elderly, pregnant women, the disabled and other groups to travel.

　　An elderly person experienced it on the spot, and someone on the side said, "This kind of innovation is really practical and humanistic. My parents are old, and it looks good to buy this car to take them out. " In this regard, a staff member of GAC Chuanqi said that the car is still in the research and development stage and is expected to be mass-produced next year.

　　A sense of science and technology, practicality, intelligence and personalization … At the Guangzhou Auto Show, a wide variety of products with different positioning made the public feast their eyes. "I have been to the Guangzhou Auto Show before, and I obviously feel that the number of new energy vehicles has increased this year. The exhibition areas of new energy auto shows such as Tesla, Ideality, Tucki and BYD are quite cool, and the intelligent level of cars is also surprising. In particular, the release of some concept cars makes people can’t help but imagine the future direction of automobile development. " At the Xpeng Motors Pavilion, Mr. Wang, a veteran car fan, looked at Li Chuo’s car suspended in the air and said.

　　At the scene, many citizens passing by the exhibition area took a group photo with the car, and some people gave the imagination of "technology changes life and where to travel in the future".

　　RV is expensive. Can’t afford it? Three or four hundred thousand also have a choice.

　　When asked, how do you feel about coming to Guangzhou Auto Show to see the RV? Many citizens have mentioned that the price of RV is cheaper than expected, and there are many choices for 300,000 yuan to 400,000 yuan.

　　"I used to think that the RV was very expensive and only existed in the beautiful travel life of others in the short video. But when I came to the RV area of Guangzhou Auto Show today, I knew for the first time that I could buy a RV for 300,000 yuan. Just now, my friends and I went up to experience it, which was quite comfortable. I have never thought of buying a car before, and this moment was ignited. " Ms. Wang, who is in her thirties, said with a smile.

　　Another couple also expressed similar feelings. Mr. Chen, who came to see the exhibition with his girlfriend, said: "I didn’t have much chance to see so many models before, but I was really surprised today." The price of the RV broke my stereotype. " His girlfriend couldn’t help feeling, "I don’t even want to buy a house with an RV. It would be great if the relevant infrastructure could keep up. "

　　At the scene, DTV, Yutong RV, Jiangwei RV, Great Wall RV and other brands displayed a variety of highly competitive products. According to the relevant person in charge of Yutong RV, from more than 80,000 yuan to more than one million yuan, they launched different grades of RVs to meet the differentiated needs of the market. Among them, the range of 400,000 yuan to 500,000 yuan sold more. "Retirees and freelancers buy most, they have more free time and like to travel outdoors."

　　A retired couple are sitting in an RV to experience the comfort of the driver’s seat. They also checked the size of the bathroom, the size of the bed board, the length of the water pipe and the size of the water tank. Aunt Huang told reporters that she and her husband have been "playing RV" for many years, and recently they plan to replace a new RV. "With the RV, you can travel freely, where the car is, where the home is, and life is full of fun." However, Aunt Huang also suggested that you should think carefully before buying a car. Is it really necessary? Do you have time to travel? Can you accept problems such as parking difficulties and trouble in water and electricity supply? If you just want to experience it, renting a car is also an option.

　　Video screenshot

　　These days, a video of a online celebrity food blogger shooting boiled sharks and barbecued sharks has attracted the attention of the whole network. Some popular science bloggers reported that this shark was actually a great white shark (also known as a man-eating shark), which belongs to the national second-class protected animal. Sichuan Nanchong police then intervened in the investigation.

　　On the evening of July 14th, the reporter contacted online celebrity blogger Tizi, who said that the shark in the video was a "sharp-toothed shark". "I got it through formal channels, and we are looking for a lawyer here. It’s all those people who talk nonsense. "

　　On July 16, the reporter contacted the netizen "Myth Q Blast" (hereinafter referred to as "Mr. Q") who first reported this matter, and he told some things behind this report.

　　On the same day, the reporter learned from a person close to handling the case that the police have found a blogger "Tizi" in online celebrity to investigate, and will collect relevant evidence and find an authoritative organization for identification.

　　Event review

　　Send a video of "cooking sharks"

　　Food bloggers were reported.

　　In the online video, the food blogger opened a package at the door of a shop, which contained a huge "shark", attracting many people to watch. Later, the online celebrity blogger and others transported the shark to the countryside, cut it up and used it for boiling and barbecue. In the video screen, the caption "Edible by Artificial Farming" is written in the upper left corner.

　　The reporter found that the blogger named "Tizi" has more than 1 million fans on a short video platform, which mainly publishes videos of cooking food with seafood. However, this "shark video" reflected by netizens is no longer visible at present.

　　On the evening of July 15th, the netizen "Mr. Q" updated a Weibo message: "I reported the blogger who illegally ate great white sharks, which may be a bit sudden, but I don’t intend to continue to hide it now."

　　On July 16th, "Mr. Q" told reporters that the clue about "anchor online celebrity eats great white shark" originally came from a screenshot of QQ group. At 10: 38 am on July 14th, someone posted a video screenshot of the anchor "Tizi" and the shark on the QQ group. After that, I went to the short video platform to find the account of "Tizi". "According to the details of the video and the feedback from the group friends, I confirmed that it was a great white shark."

　　According to the video content released by Tizi, the shark in the video weighs about 100 Jin, slightly larger than the anchor Tizi himself.

　　After watching the video, "Mr. Q" then reported to the short video platform. Half an hour later, the short video platform gave him feedback, saying that the video push had been reduced. In the afternoon, "Mr. Q" and some netizens called the local fishery administration department in Nanchong to report.

　　"Mr. Q" didn’t expect this matter to get such great attention. He said that even if the anchor didn’t "eat" the great white shark this time, this kind of incident may continue to happen. He hoped that everyone could better protect our marine ecology, and he didn’t want future generations to know about the great white shark only through museums and literature. "If even the great white shark can’t be protected, how can we have confidence to protect other sharks, and how can we have confidence to protect the marine ecology?"

　　Question 1

　　Is it a great white shark or a sharp-toothed shark?

　　Blogger: It’s a sharp-toothed shark, which was obtained through formal channels.

　　On the evening of July 14th, the reporter contacted the blogger Tizi, and the other party said that the shark in the video was not a man-eating shark or an endangered animal, but a sharp-toothed shark. "I got it through formal channels, and we are also looking for a lawyer here. It’s all those people who talk nonsense. " The blogger said that these people are slandering, and no police have contacted her yet.

　　Some netizens who have seen the video suspect that the "shark" in the video is probably just a prop for bloggers to shoot the video. In response to this question, the blogger has not responded to the reporter yet.

　　Professional: It’s a great white shark, and there is no artificial breeding at present.

　　According to media reports, Zhou Zhuocheng, chairman of the professional committee of protozoa and aquatic ecology of China Fisheries Association, said that the shark in the video is a man-eating shark, also known as great white shark, which is a national second-class protected animal. According to the law, after fishing, it is necessary to abandon it into the sea regardless of life or death. It is illegal to go ashore, sell or buy it, and the man-eating shark is not farmed artificially.

　　Netizen "crested snake with black scales" is a well-known science blogger with 2.31 million fans, a research tutor and a natural science writer. He is also paying attention to the incident of "online celebrity anchor eating sharks" these days.

　　On July 16th, "crested snake with black scales" said in an interview with reporters, "From the appearance characteristics, that shark is the great white shark (man-eating shark), a national second-class protected animal, and the sharp-toothed shark is a common name for the sand shark in Taiwan Province, China. The shape of the big hole sand shark is significantly different from that of the great white shark, and its size is not as big as that of the shark in the video. "

　　Netizen "crested snake with black scales" introduced that great white sharks are distributed all over the world, and there are records in the Yellow Sea, East China Sea and Bohai Sea in China, but at present, large sharks, including great white sharks, have no artificial breeding population and cannot be cultured artificially. "The anchor said that this is ‘ Breeding big sharks ’ It is a false thing. "

　　Question 2

　　Where did this shark come from?

　　Whistleblower:

　　Or suspected illegal trafficking chain.

　　Well-known science blogger "crested snake with black scales" analyzed that if the shark in the video is a great white shark, it should be illegally trafficked from the coast to Sichuan. "According to the current wildlife protection law, it is not allowed to sell the national first-class and second-class protected aquatic wildlife such as the great white shark privately. Even if it is dead, it is not allowed to sell it ashore. The national first-and second-class aquatic wild protected animals that can be sold can only be marked on the list ‘ Wild population only ’ And the relevant documents are complete and can prove that they are from artificially propagated individuals. "

　　"Mr. Q" also said that the shark in the video of "Tizi" was filmed in Nanchong. Based on this, he analyzed that sharks should be transported to Nanchong from coastal suppliers through cold chain transportation, which involves an illegal chain. Only the anchor himself and his group know where the supplier is.

　　Mr. Q hopes to find more clues. "I tentatively put forward a preliminary action plan in the group, and five people responded successively, so I established an action planning group chat." "Mr. Q" said that according to the planned action, the six of them turned into fans of the anchor "Tizi", and first tentatively expressed their desire to buy sharks in the comment area, but the anchor only responded to the top two comments (suspected list one and list two at that time), and several people then booked the live broadcast at 7: 30 that night.

　　Before the live broadcast began, Mr. Q made a simple role definition in the group. Some people pretended to be buyers of foreign aquatic products stores, and some people went to the live broadcast room to first propose to buy shark meat, with followers and children who wanted to taste shark meat.

　　"In order to ensure the anchor ‘ Tizi ’ In response, the six of us will try our best to be on the list. Before the live broadcast, ‘ Snake bone ’ (Net name) charged the money separately and joined the anchor fan group. " "Mr. Q" said that that night, "Tizi" began to live broadcast the goods on the short video platform. Several of them went to the live broadcast room to leave a message and brush the screen according to the previous planning plan, and then gave gifts to the anchor "Tizi" as a reward.

　　"Since the anchor has been selling the goods that the fan group doesn’t want, the top ten of the initial list left the live broadcast room one after another, so I took the opportunity to rush to the second list, ‘ Snake bone ’ Then rushed to the list of six. " "Mr. Q" said, however, something unexpected happened at this time. As the "Shark" incident gradually fermented on the Internet, many netizens flooded into the live broadcast room, asking why Tizi ate "Great White Shark".

　　"Mr. Q" said that the sudden change in the live broadcast room made it impossible for himself and his teammates to ask questions to "Tizi" as originally planned, and finally "Tizi" was broadcast in advance.

　　"Mr. Q" told the reporter that on July 15th, they called the fishery administration in the relevant areas where sharks may come from to tell about the situation, and then some local authorities in Nanchong took the initiative to contact him to learn about the situation.

　　state of play

　　The police launched an investigation.

　　The blogger has been found.

　　The reporter looked through the videos taken by the netizen "Tizi" in the past and found that he had been shopping in the seafood market in Nanchong, Sichuan.

　　On the evening of July 14th, the reporter contacted a manager of a seafood market in Nanchong City, and the other party said that he knew the online celebrity food blogger who had bought seafood in the seafood market. The manager said that the online celebrity blogger sometimes brought seafood by car and filmed it in the market. However, he doesn’t know much about this online celebrity blogger.

　　The above-mentioned staff member said that he had also seen the "shark" video shot by the online celebrity blogger, saying that it was not from their market, and there was no shark for sale in the market. Besides, watching the video, the "shark" looked like frozen goods.

　　Later, after contacting some vendors in the market, the above-mentioned market managers gave feedback to reporters again, saying that some online celebrity bloggers often came to the market to shoot videos. Most of the time, they brought their own frozen goods, soaked them in water, and occasionally bought some common seafood in the market.

　　The manager also said that all the seafood sold in the market is very common. "I also asked the merchants in our market if they didn’t get sharks. They also said which one dares to sell sharks?"

　　Afterwards, it was proved that "Tizi" filmed the shark at the entrance of an aquatic product store in Gaoping District, Nanchong, and the shark was also brought by Tizi, and it was filmed by borrowing the venue at the entrance of the aquatic product store.

　　On the morning of July 15th, the reporter visited a community that appeared in the video picture of "Tizi". The doorman said that there were indeed two young girls who had taken videos in the community before. The doorman recognized that the blogger "Tizi" in the video was one of the girls who had made videos in the community before, but he was not a resident of the community.

　　At present, the investigation detachment of forest and food and drug environmental knowledge of Nanchong Public Security Bureau in Sichuan has been involved in the investigation.

　　The source of the shark in Tizi video and whether the shark is a "great white shark" questioned by netizens or a "sharp-toothed shark" in Tizi’s mouth still need further investigation by the police.

　　On July 16th, a person familiar with the matter told the reporter that the police have found a blogger "Tizi" in online celebrity to investigate, and will collect relevant evidence and find an authoritative organization for identification.

　　Law popularization time

　　Buying and selling great white shark teeth

　　Both the buyer and the seller were sentenced.

　　The reporter found that the People’s Court of Dongtai City, Jiangsu Province had tried a case of buying and selling great white shark teeth in 2019.

　　The contents of the judgment document show that in September 2012, the defendant Zhang sold three great white shark (also known as man-eating shark) teeth to the defendant Gu for 18,000 yuan. It has been identified that two of the three shark teeth belong to a man-eating shark, which is a protected animal listed in Appendix II of the Convention on International Trade in Endangered Species of Wild Fauna and Flora. After the incident, the defendants Gu and Zhang arrived at the case after receiving the notice from the public security organ. They all truthfully confessed the above facts and pleaded guilty.

　　The Dongtai People’s Court held that Gu’s illegal acquisition of precious and endangered wildlife products constituted a crime of illegal acquisition of precious and endangered wildlife products. Zhang illegally sells precious and endangered wildlife products, and his behavior constitutes the crime of illegally selling precious and endangered wildlife products, and all of them should be punished. In the end, Gu was sentenced to five months’ criminal detention, suspended for six months and fined 5,000 yuan for the crime of illegally purchasing precious and endangered wildlife products. Zhang was sentenced to five months’ criminal detention, suspended for six months and fined 5000 yuan for the crime of illegally selling precious and endangered wildlife products.

　　Chengdu Business Daily-Red Star Journalist Wang Chao zhangqian

Press conference on promoting high-quality development series.

Time: March 28th, 2024 at 10:00 a.m.

Venue: Press Release Hall of Shenzhen Municipal Government

Record content

Moderator Su Rongcai (Deputy Director of Propaganda Department of Shenzhen Municipal Committee and Director of Information Office of the Municipal Government):

Good morning, media friends! Welcome to today’s press conference. In order to implement the spirit of the provincial high-quality development conference and the city’s high-quality development promotion conference, and further play a strong voice of high-quality development, this year, the Information Office of the Shenzhen Municipal People’s Government will hold a series of press conferences to promote high-quality development. Today is the first of a series of press conferences, which mainly introduces Shenzhen’s promotion of high-quality development and the creation of the best investment destination, and answers questions from reporters on issues that everyone cares about.

Present at today’s conference are:

Ms. Guo Ziping, Director of Shenzhen Development and Reform Commission;

Mr. Ye Wenge, Deputy Director of Shenzhen Municipal Bureau of Commerce;

Ms. Huang Xiaoyu, Deputy Director of Shenzhen Investment Promotion Bureau;

I am Su Rongcai, deputy director of the Propaganda Department of Shenzhen Municipal Committee and director of the Information Office of the Municipal Government.

Next, we invite Ms. Guo Ziping, director of the Municipal Development and Reform Commission, to introduce the overall situation of Shenzhen in promoting high-quality development and creating the best investment destination. Please welcome!

Guo Ziping: Good morning, friends from the media! Investment is the basic driving force of economic growth, and grasping effective investment means grasping high-quality development. As an important window of China’s reform and opening-up, Shenzhen has been attracting all kinds of high-quality resources from all over the world and striving to build the best investment destination. By February 2024, the total number of commercial entities in the city had reached 4,257,500, including 2,613,100 enterprises, 11 local Fortune 500 enterprises, and about 300 Fortune 500 branches settled in Shenzhen, which injected a steady stream of momentum into economic and social development. Below, I would like to briefly introduce the practice and effect of Shenzhen as the best investment destination.

First, we will continue to introduce influential and competitive industrial policies. We have always maintained the sensitivity to seize the industrial outlet, issued a series of systematic and precise industrial support policies, helped the upstream and downstream enterprises in the industrial chain to complement each other, develop in a gradient and grow together, and accelerated the construction of a modern industrial system with Shenzhen characteristics and advantages. Strategic emerging industries and future industries are the new pillars and tracks to lead industrial development, and also the main positions to develop new quality productivity. As early as 2009, Shenzhen began to plan the development of strategic emerging industries and future industries. For example, in 2009, Shenzhen was selected as the first batch of pilot cities for demonstration and promotion of new energy vehicles in China, and continuously launched a series of support policies around R&D, manufacturing, application demonstration, popularization and encouraging consumption of new energy vehicles, and issued dozens of local industry standards to help the new energy vehicle industry gradually grow into a new pillar industry. In 2023, the output and ownership of new energy vehicles in Shenzhen reached 1.79 million and 970,000 respectively, ranking first in the country. Entering the "14th Five-Year Plan" period, Shenzhen continued to implement the "20+8" industrial cluster action, and strategic emerging industries entered a new round of rapid development, with an average annual growth rate of 7.5%, and the added value exceeded 1.4 trillion yuan, accounting for 41.9% of GDP. This year, we iteratively launched the "20+8" industrial cluster policy version 2.0, and focused on a number of special policies, such as the high-quality development of car-grade chips and power semiconductor devices, the cultivation of core supply chain enterprises with hot-selling single products, and the cross-border integration and development of "fashion new products". The implementation of these policies,It will definitely put our enterprise on the fast track of development. Paying attention to the development of service industry is another distinctive feature of Shenzhen’s industrial policy. On March 18 this year, the city held a high-standard conference to accelerate the high-quality development of the service industry. The Municipal Party Committee and Municipal Government have issued opinions on accelerating the high-quality development of service industry, and various departments will also launch a series of policies around key areas of service industry, forming a "1+N+X" policy system for the high-quality development of service industry, and promoting the potential sub-sectors to be different every year, different in three years and brilliant in five years. For example, around the professional service industry, we have issued special support policies in the fields of human resources, lawyers, certified public accountants, asset appraisal, etc. Next, we will formulate implementation plans to promote the high-quality development of the professional service industry, introduce and cultivate professional service institutions with international competitiveness, and provide first-class professional services for enterprises to invest and start businesses. For another example, the headquarters economy is an important embodiment of the city’s core competitiveness. Last year, we issued the implementation opinions to promote the high-quality development of the headquarters economy, and gave all-round support to the headquarters enterprises in settling down, renting and buying houses, using land and talents. We also planned and laid out 40 headquarters economic clusters in the city, including Shenchao Headquarters, Xiangmihu and before the gulf, and introduced world-class headquarters enterprises to settle down.

The second is to establish and improve the innovation system with enterprises as the main body. Shenzhen is a city of innovation. Over the years, we have actively integrated into the global innovation network, gathered global innovation resources, and established an innovation system that is market-oriented, industrialization-oriented, and enterprise-oriented, so that enterprises want to innovate, dare to innovate, and can innovate. In 2023, the R&D investment of the whole society reached 188 billion yuan, accounting for 5.81% of GDP, of which the R&D investment of enterprises accounted for 94.9% of the total R&D investment of the whole society, ranking first in the country. Shenzhen has the strong support of a national strategic platform. We have built Bright Science City with high level and standard, laid out a number of major scientific and technological infrastructures such as Free Electron Laser and National Supercomputing Phase II, and accelerated the construction of a comprehensive national science center in Greater Bay Area. Materials genomics, brain analysis and simulation, synthetic biology research and other facilities have been built and put into trial operation, and will be further opened to enterprises in the future. In August last year, the State Council officially issued the Development Plan of Shenzhen Park in Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone. We will give full play to the advantages of Shenzhen-Hong Kong cooperation and accelerate the comparison with international high-standard innovation rules, so as to make the cooperation zone a pilot zone for Shenzhen-Hong Kong science and technology innovation and open cooperation, an experimental zone for international advanced science and technology innovation rules, and a pilot transformation gathering area in Guangdong-Hong Kong-Macao Greater Bay Area. There are innovative carriers with diverse structures here in Shenzhen. The city has more than 3,600 innovative carriers, and has established a high-level laboratory system including 1 national laboratory, 13 national key laboratories, 4 laboratories in Guangdong Province, and more than 390 key laboratories in Shenzhen.It was approved to build the third-generation semiconductor national technology innovation center, the national high-performance medical device innovation center, the national bio-manufacturing industry innovation center and other national industrial innovation carriers. In addition, we are speeding up the layout of a number of concept verification centers and pilot platforms to provide enterprises with full chain services for technical research, concept verification and achievement transformation. There are world-class innovative talents here in Shenzhen. We provide all kinds of talents with preferential personal income tax in Guangdong-Hong Kong-Macao Greater Bay Area, financial support for outstanding talents, second-batch settlement, living allowance and other package policies to help enterprises better gather and retain talents. By the end of 2023, Shenzhen had gathered more than 6.79 million talents, 98 full-time academicians, 24,000 high-level talents, 1.534 million high-skilled talents and over 200,000 returned overseas students. More and more top talents in the world are accelerating to gather in Shenzhen.

The third is to provide convenient and complete cost-effective factor guarantee. Last year, we introduced specific measures to implement "20 measures to reduce manufacturing costs" and continued to promote comprehensive reform of market-oriented allocation of factors. In terms of industrial space that enterprises are generally concerned about, according to the principle of relative agglomeration layout and centralized contiguous development, we plan to build 20 advanced manufacturing parks and 20 scientific and technological innovation clusters in the city, innovatively launch industrial affordable housing, promote the development and construction of centralized contiguous areas, and promote the construction of large projects with "overall planning of large areas" to ensure that high-quality projects, whether newly put into production or increased capital and expanded production, have land to fall in Shenzhen. In terms of capital elements, Shenzhen has a multi-level capital market system with Shenzhen Stock Exchange as the core. The comprehensive strength of banking, insurance, securities and other industries ranks among the top three in the country. The asset management scale of various wealth management institutions exceeds 28 trillion yuan, and an industrial fund group of 100 billion levels has been established around the "20+8" industrial cluster. We will take the initiative to connect the resources of various financial institutions to provide enterprises with life-cycle financing services. This year, more than 800 billion yuan will be added in small and micro loans, manufacturing loans, technology-based enterprise loans and green loans. In terms of data elements, we will attach great importance to the function of data, a new production factor, to empower thousands of industries, build a national data trading platform with international influence based on Shenzhen Data Exchange, introduce third-party management institutions for data transactions, data vendors and data circulation transactions, and register data property rights. By the end of 2023, we have gathered 305 data vendors nationwide.The transaction volume was 6.49 billion yuan, of which cross-border transactions exceeded 100 million yuan, ranking first in the country. Next, according to the development needs of artificial intelligence and other industries, we will focus on promoting the socialized application of government data such as people, places, things, things, feelings and organizations in cities, actively strive for the pilot of data assets entering the table, and fully release the social value of data elements.

The fourth is to create a first-class business environment in accordance with international standards. In January this year, we also held a press conference on the theme of business environment here. We will put forward a work plan for optimizing the market-oriented, rule-based and international business environment in 2024 and a work plan for optimizing and upgrading the business environment assessment standards of the World Bank, and introduce a number of practical and effective methods based on the needs and feelings of enterprises. In terms of market access, we will accelerate the full implementation of 24 measures to relax market access in Shenzhen, and further relax market access in telecommunications, medical care, energy and other fields. For example, taking the opportunity of promoting the "Hong Kong-Macao Medical Machinery Link", we will support innovative drugs that have been listed overseas, promote the application of real-world data in the clinical evaluation of Shenzhen’s life cycle, and further accelerate the process of listing new products. In terms of examination and approval services, we will pay attention to improving the examination and approval efficiency of private investment projects, set up special classes for project coordination and docking, and implement "starting with land" for major private investment projects to promote early start, early completion and early production of projects. In terms of policy enjoyment, we rely on the "I Shenzhen" and "Shenzhen I Enterprise" APP to launch the through train platform for benefiting enterprises and realize a large number of policies, such as "one-click confirmation, application-free enjoyment". For example, in 2023, 159 items such as post expansion subsidies were introduced, and more than 50 items will be added this year, so that more policies can be enjoyed directly.

Shenzhen is a hot spot and a broad stage for the development of global enterprises. We will adhere to the principle of "sincerity+itinerary" to attract investment from all over the world and the whole country, and continue to provide guarantee for enterprises to invest in all factors, provide good services throughout the chain and optimize the environment in all directions. We sincerely invite entrepreneurs, investors and scientists to invest in Shenzhen to create a miracle and win-win future! Thank you!

Su Rongcai: Thanks to Director Guo Ziping for his briefing. Next, let’s enter the questioning session. Please inform the name of your news organization before asking questions. Now start asking questions.

Reporter: A reporter from the Central Radio and Television General Station asked questions. We have been paying attention to the development of private economy in Shenzhen, and would like to ask Director Guo Ziping what measures Shenzhen will take to further support the development of private economy? thank you

Guo Ziping: Thank you for your question. The private economy has always been an important engine of Shenzhen’s economic and social development. I have a set of data here to report to you. Our private economy contributes about 40% of the city’s fixed assets investment, 50% of GDP, 60% of import and export, 70% of tax revenue and 80% of technological innovation. From this set of data, we can see the important position of private economy in Shenzhen’s economic and social development. In 2023, Huawei, BYD and other private enterprises in Shenzhen were selected into the world’s top 500. Among the top 500 private enterprises in China, 27 enterprises came from Shenzhen, and the top 10 enterprises in Shenzhen accounted for 4 seats, which has become the city with the most active private economy and the most concentrated private enterprises in China. We have always grown and developed together with the private economy and private enterprises, and always regard private enterprises and entrepreneurs as our own. On the basis of implementing the "20 Articles of Private Economy" launched last year, we will launch more measures this year to support the private economy to become bigger, better and stronger. First, further reduce the operating costs of private enterprises. Accelerate the construction of high-quality industrial space such as headquarters economic cluster and advanced manufacturing park, implement zero investment in pipeline connection projects outside the red line such as water supply, power supply, gas supply and drainage, promote the green transformation of 100 industrial parks, and reduce the cost of land and energy use for enterprises. Smooth financing channels for private enterprises, continue to promote the linkage among the government, banks, business associations and enterprises, and promote government affairs data to become a "passport" for private enterprises’ financing, and accurately match the financing needs of private enterprises. Strengthen the employment service guarantee of private enterprises,Support schools and scientific research institutions to build professional and practical training bases with private enterprises in an order-based mode, optimize and improve the high-end talent service system, and provide solid talent support and intellectual support for the development of private enterprises. The second is to increase the application scenarios and market opening for private enterprises. Focusing on the goals and tasks of building a pioneer city of ultra-fast broadband, a pioneer city of artificial intelligence, a pioneer city of digital twins, a pioneer city of digital energy, a city of super-charging, a new generation of world-class automobile city, and a city of Euler in HarmonyOS, we will open application scenarios such as smart city operation and management, low-altitude distribution, unmanned driving, charging and replacing facilities, and whole-house intelligence to private enterprises, and provide the best "testing ground" for new technologies and new products of enterprises. We will introduce some measures to expand private investment, support private enterprises to participate in bidding and government procurement on an equal footing, strictly implement the provisions that the number of finalists in state-owned capital investment projects should not be less than one-third, dynamically update the list of major projects, industrial projects and franchise projects recommended to private capital, and support private capital to deeply participate in the construction and operation of affordable housing, "flat and emergency" public infrastructure, urban village reconstruction, old-age care and new infrastructure. The third is to support private enterprises to participate in international competition. Improve and perfect the "going out" comprehensive service platform, give full play to the network functions of 93 sister cities, 26 sister ports, 11 overseas economic and trade liaison offices, 4 overseas economic and trade representative offices and the majority of business associations, and support private enterprises to "go out to sea in groups".Integrate all kinds of resources to provide more convenient and efficient foreign-related legal services, industrial policy consultation, investment risk early warning and other support for overseas enterprises, and increase consular protection for overseas enterprises. Make good use of the list of products from Shenzhen’s dominant enterprises covering 222 enterprises and 228 products and services, help private enterprises to expand overseas markets, vigorously explore emerging markets such as the Middle East, Southeast Asia, Central Asia, Latin America and Africa, and increase the "depth" of the global market. thank you

Reporter: The Economic Daily asked a question. Recently, a conference on accelerating the high-quality development of the service industry was held in Shenzhen, and it was proposed to build a new high-quality and efficient modern service industry system with Shenzhen characteristics and advantages. Excuse me, Deputy Director Ye Wenge, what is the work foundation and work goal of this year in accelerating the high-quality development of service industry in the business field?

Ye Wenge: Thank you for your question. Let me answer this question. Here, I would like to briefly introduce some situations of accelerating the high-quality development of the service industry in the business field. The first is wholesale and retail. Last year, the added value of wholesale and retail in our city was 292.3 billion yuan, accounting for 8.4% of GDP, but there is still much room for growth. This year, in the wholesale industry, the Municipal Bureau of Commerce will focus on four tasks: First, accelerate the introduction and cultivation of a number of wholesale enterprises. The second is to highlight the development of wholesale business related to the supply chain of manufacturing industry chain. The third is to take the import and export business as an important starting point for the wholesale industry. Fourth, vigorously develop wholesale business related to bulk commodities and high-quality consumer goods. In the retail industry, the Municipal Bureau of Commerce will focus on the following three tasks: First, introduce and cultivate more retail enterprises that are marketable and lead the demand; Second, from the needs of residents and tourists, constantly optimize the layout of the city’s retail industry; The third is to vigorously develop e-commerce, especially cross-border e-commerce. Our import and export target for cross-border e-commerce this year is 300 billion yuan.

The second is the convention and exhibition industry. Last year, the exhibition industry in our city achieved leap-forward development, and the number of exhibitions held, the exhibition area, the revenue of exhibition enterprises and the number of conferences held all achieved the best level of growth in history. However, we need to make greater efforts in the quantity and quality of holding international conferences and national conferences. This year, the Municipal Bureau of Commerce will focus on the following three tasks: First, cultivate and build a number of professional exhibitions and fine exhibitions. Strive to increase the number of new industries and future industrial exhibitions by 10% throughout the year. The second is to turn the popularity of convention and exhibition economy into the kinetic energy of development. Strive to hold an exhibition area of 12 million square meters throughout the year, and give full play to the role of exhibitions in promoting investment, facilitating transactions, exchanges and cooperation. The third is to improve various supporting facilities and services around the needs of participating in the exhibition.

The third is trade in services. Last year, our city comprehensively deepened the pilot of innovation and development of service trade, and promoted the full implementation of 102 measures in the pilot list. The import and export of service trade reached US$ 130.07 billion, an increase of over 20%. It can be said that the demonstration effect of service trade innovation in our city continues to expand, among which four service trade innovation cases, such as "Simplifying the Maritime Procedures for Yacht Free Travel in Guangdong, Hong Kong and Macao", were selected as the third batch and the fourth batch of "Best Practice Cases" of the the State Council Inter-Ministerial Joint Conference Office for the Comprehensive Deepening of Service Trade Innovation and Development, and 20 enterprises and four projects were promoted to be selected as key national cultural export enterprises and key projects in 2023-2024. Last year, we also issued the Work Plan of Shenzhen Municipality on Implementing the Construction Plan of Guangdong-Hong Kong-Macao Greater Bay Area Digital Pilot Area for Global Trade, comprehensively promoting the digital transformation and upgrading of the whole trade chain, and promoting the digital development of new trade industries, new formats and new models.

On March 22nd, the Ministry of Commerce issued Special Administrative Measures for Cross-border Trade in Services (Negative List) (2024 edition) and Special Administrative Measures for Cross-border Trade in Services in Pilot Free Trade Zone (2024 edition), which are important measures for China to actively benchmark international high-standard economic and trade rules and promote institutional opening, and will provide new opportunities for global open cooperation in service trade. We will carefully sort out the contents of the list and make further innovations. We in Shenzhen are confident of achieving more and greater results in service trade.

Promoting the high-quality development of service industry is a systematic project. Next, under the deployment of the Municipal Party Committee and Municipal Government, the Municipal Bureau of Commerce will formulate policies related to the high-quality development of service industry segments and make systematic arrangements to implement them. In 2024, Shenzhen’s service industry has great potential, unlimited prospects, great potential and just the right time.

thank you

Reporter: Phoenix TV reporter asked questions. We would like to pay attention to the current foreign investment confidence in Shenzhen, and ask Deputy Director Huang Xiaoyu what specific measures the government has to optimize the business environment for foreign investment? thank you

Huang Xiaoyu: I am very grateful to the reporters of Phoenix TV and the media friends present for their attention to the foreign investment in Shenzhen. Attracting and utilizing foreign investment is an important part of promoting high-level opening to the outside world and building a new open economic system. In 2023, 8002 foreign-invested enterprises were established in the city, up by 86.6% year-on-year, and the actually used foreign capital was 62.62 billion yuan, indicating that the momentum of foreign investment in Shenzhen has not diminished, and multinational companies are still optimistic about the investment prospects in Shenzhen. In 2023, the Shenzhen Global Investment Conference negotiated and signed more than 380 projects, involving an investment of over one trillion yuan.

From January to February 2024, the actual use of foreign capital in the city was 7.04 billion yuan, and the newly established foreign-invested enterprises in the city were mainly concentrated in the service industry, among which the newly established foreign-invested enterprises in scientific research and technical service industry increased by 97.1%.

In order to further optimize the foreign investment environment, improve the level of investment promotion and increase the intensity of attracting foreign investment, the following three aspects are mainly done:

The first is to expand the breadth and depth of opening up. Vigorously implement the 24 policies and measures to stabilize foreign investment issued by the State Council, strictly implement the negative list of foreign investment access, and completely cancel the restrictions on foreign investment access in the manufacturing sector. We will further implement the new negative list of foreign investment access in the country, continue to reduce the restrictions on foreign investment access, and carry out access pilots in areas such as medical care and value-added telecommunications that foreign-funded enterprises are very concerned about. We will further promote the reform and opening-up of major platforms such as Qianhai Shenzhen-Hong Kong Modern Service Industry Cooperation Zone and Hetao Shenzhen-Hong Kong Science and Technology Innovation Cooperation Zone, increase the comprehensive pilot demonstration of service industry expansion and opening-up, support more qualified foreign-funded institutions to carry out business in banking, insurance, bond funds and other fields, and encourage foreign investors to set up private equity funds and carry out various investment activities according to law.

The second is to increase the guidance of foreign investment. Combined with the relevant documents of the state and our city, we will speed up the introduction of the implementation measures for further attracting and utilizing foreign capital and the methods for identifying the headquarters enterprises of multinational corporations (revised version), strengthen the publicity of investment opportunities and policies for the whole world, give play to the dynamic role of policies, promote the docking of investment promotion and the matching of projects, and introduce a number of influential foreign-funded landmark projects.

The third is to strengthen foreign investment promotion and service guarantee. We will implement the round-table meeting system for foreign-invested enterprises, answer policy questions that foreign-invested enterprises care about, give full play to the all-round and multi-level service role of Shenzhen’s public service system for foreign investment promotion, provide enterprises with one-stop service throughout their life cycle, and coordinate and solve difficulties and problems in the operation of foreign-invested enterprises in a timely manner. Next, we will upgrade the foreign investment promotion and service system, deepen the normal exchanges with foreign-funded enterprises and foreign business associations, continuously improve and optimize the level of foreign investment services, and continue to create a market-oriented, rule-of-law and international first-class business environment, so that Shenzhen will always become a hot spot for transnational investment, allowing foreign-funded enterprises to enter, stay and develop well. thank you

Reporter: Southern Finance all-media reporter asked questions. It is understood that the "single window" of international trade in Shenzhen has played an important role in improving the level of cross-border trade facilitation and the high-quality development of foreign trade services. Can Deputy Director Ye Wenge please tell us about the current operation of "single window" and what new measures will be taken in 2024? thank you

Ye Wenge: Thank you for your questions. The single window of international trade is an important digital infrastructure for the high-quality development of foreign trade. By the end of 2023, the single window of Shenzhen international trade had been launched in 36 business fields and 165 business modules, providing over 2,000 services. There are 148,300 registered enterprises on the platform and over 500,000 enterprises serving the whole country. Business indicators rank among the top in the country. In 2023, major business applications exceeded 53 million votes, accounting for 66.2% of the province and 14.1% of the country.

With regard to the construction of a single window for international trade, according to the work arrangement of the Municipal Party Committee and Municipal Government, the Municipal Bureau of Commerce has studied and formulated the Action Plan for the Construction of a Comprehensive Foreign Trade Service System for China (Shenzhen) International Trade Single Window, and put forward 23 specific measures from four aspects: strengthening digital processing capacity, promoting data aggregation and sharing, optimizing and innovating public services, and supporting the development of new formats and new models, so as to improve the convenience of international trade business through digital empowerment.

In 2023, focusing on the logistics cooperation between Shenzhen and Hong Kong, we developed and launched the "Shenzhen-Hong Kong Seamless Customs Clearance" service, realizing the "one-time entry and two-place declaration" of customs clearance documents between Shenzhen and Hong Kong in the "single window" of international trade in Shenzhen, and reducing the import and export business cost of each ticket between the two places by more than 60%; Focus on improving the efficiency of tax refund, research and develop an online electronic filing document system for export tax refund and collaborative service for export tax refund, and reduce the tax refund cycle of users to three working days; Focus on the docking of financial services between banks and enterprises, research and develop the online "foreign trade financial supermarket", realize the "full-process online operation" of international settlement, empower financial institutions to optimize foreign trade credit products through data, realize more than 220,000 trade verification services, and settle and pay more than 8.1 billion US dollars online, helping SMEs to increase their average credit line by more than 660,000 yuan and reduce their average interest rate by 2.1 percentage points. At the same time, the country’s first full-mode sunshine public service platform for cross-border e-commerce was built, providing one-stop sunshine services of "customs clearance, remittance and tax", and the declared business volume reached 2.3 billion votes.

In 2024, the Municipal Bureau of Commerce will closely follow the theme of promoting the high-quality development of foreign trade, accelerate the application of new technologies such as "blockchain+big data+artificial intelligence", and launch a number of "foreign trade+customs clearance+logistics+finance" public services with local characteristics in Shenzhen, further enrich the digital service benchmarking scenarios such as intelligent customs clearance, smart logistics, smart tax rebate, international settlement, freight insurance and trade financing, and make every effort to build a big data base for shipping trade in Shenzhen.

thank you

Su Rongcai: Dear media friends, our graphic record of this conference will be released in Shenzhen and official platforms such as Shenzhen Government Online. At the same time, there will also be video playback on media platforms such as Read Special, Shenzhen I and Shenzhen I.. This is the end of today’s press conference. Thank you for your publishers and media friends’ support. Thank you!

Original title: "Authoritative release | How to build the best investment destination in Shenzhen? Please see the Record of the Press Conference on March 28th.

Read the original text

Wen | Xiao Gu Dong

Recently, with the release of the short video "It’s really hard to kill Zhang’s ringing", the topic # Zhang’s ringing is miserable and funny # has been on the hot search, which has also made more people know about the real life in multinational families, and all kinds of stories caused by cultural and cognitive differences have made people laugh, which is just a microcosm of her hot search.

In the early days, most viewers got to know Zhang Zhanling from the seventh season of "The Story of Qipa" and the fourth season of talk show conference. In the process of recording the program, Zhang Zhanling attracted much attention because of telling the story of "Big Fat Daughter-in-law" giving chrysanthemums and playing table tennis with his 70-year-old grandfather, and then he created a circle code around the cultural differences of multinational families. At present, this creative way continues in short video creation. With the continuous innovation of materials, Zhang Zhanling’s content on social platforms is updated frequently and with good quality, and is in a state of continuous powder absorption.

In addition, because Fu Seoul and Lao Liu participated in the program "Goodbye to Lovers", many netizens compared Zhang Zhanling, a husband and wife group who also looked like "women are strong and men are weak", with her "fat daughter-in-law", and pointed out the differences between the two groups. For example, the "fat daughter-in-law" was temporarily unemployed, and now she has found a job, and Zhang Zhanling affirmed the emotional value he brought, while Lao Liu was lying flat and needed. In this discussion, the public has a different understanding of the marriage between Zhang Zhanling and Fu Seoul.

There are both the traffic brought by transnational family cultural differences and the external traffic brought by entertainment topics. Recently, Zhang Zhanling is very popular on the short video platform. His personal Tik Tok account has 792w+ fans, and the Tatie brothers and sisters with Xiao Aoda and Latte as the protagonists have 114W fans. To some extent, among a group of talk show actors and debaters, Zhang Zhanling has taken a new path in the field of short video by virtue of his personal ability and unique family advantages.

In the early days, Zhang stepped on the bell and became popular in foreign countries because of the cultural differences between China and foreign countries. Later, with a second child, she returned to China to participate in the recording of "Qi Yu Shuo". After the program was launched, it was known by more people, and it also diverted her social account to some extent. Of course, the key to Zhang’s popularity so far lies in its continuous output in the content field, which not only has certain speculative significance, but also can convey happiness and healing, and has diversified value for the majority of netizens.

Funny is the core feature of Zhang Dailing’s short video, which comes from the fact that every member of her family is walking material. In her short video, every family member has a distinctive character tag. For example, the fat daughter-in-law often makes a lot of jokes because of cultural, language differences and body shape. Latte loves Tieling hukou and refuses foreign language and culture. Xiao Aoda is the younger sister of some ghosts and horses who can also serve as bilingual translators, and Wendy is a foreign mother-in-law who is full of highlights except picking … So a group of people with different personalities, whether living in a foreign country or in Beijing, can always derive countless materials for Zhang to step on the bell to create.

Take China’s behavior of Wendy and her big fat daughter-in-law as an example. The family not only completed the "fixed task" of climbing the Great Wall and visiting the Forbidden City, but also went to Inner Mongolia, Chengdu and Guilin. There have been many stories along the way, either conflicts caused by dietary differences, frequent jokes caused by the cheap price of the lotus pond, or a series of "accidents" caused by accidents, all of which have become the creative materials of Zhang Zhanling, and have received continuous attention from netizens.

Family warmth is the background color of the short video created by Zhang Zhanling. In addition to being funny, there are also many moments that make people cry. For example, Zhang Zhanling meets the figure of a big fat daughter-in-law and Xiao Aoda who have been separated for two years due to the epidemic at the airport, prepares a surprise for her mother-in-law Wendy’s birthday, and relives the figure skating that she loved as a girl. These two paragraphs have touched many netizens. The former is maternal love from the heart, while the latter puts herself in Wendy’s shoes, which is a great model for women to understand women.

While short videos are widely loved by netizens, Zhang Zhanling has also been favored by brand customers. At present, in the video created by Zhang Zhanling, there are different kinds of advertisements such as learning, skin care products and life, or interspersed with advertisements in regular content, or tailored the theme content for advertisements, which successfully realized personal traffic. In addition, she was invited by the producers of programs such as Invite 100 Girls Home, The Great Conjecture of Joy, Half of Life and Magee Kitchen, which also effectively supplemented her popularity.

Family-centered creation, supplemented by the language style of Northeast China, has found a personalized output mode in the field of short video, maintained high yield in the safe and comfortable zone of content creation, and realized the instant realization of personal IP while continuously accumulating fans and gaining good reputation.

For the top players who come out of the programs such as "The Story of Qi Pa" and "Talk Show Conference", artistry and online celebrity are the only way. Starting from short video, becoming popular and returning to short video, Zhang stepped on the bell and found a development direction suitable for himself. Of course, there are thousands of transformation paths, and from the perspective of the whole debater and talker circle, more transformation paths will be found.

Debaters and talk show actors have a sense of variety in common, so some of them have successfully transformed into variety coffee. From Mix, Fan Tiantian and Ming Chen, who were out of the circle in the early days, to Li Dan, Wang Mian and Xu Zhisheng, who were in the post-fire, they all participated in many reality shows. Take Xu Zhisheng, who has the shortest debut time, as an example, and participated in more than ten files such as Fifty Kilometers Peach Blossom House Season 3, Let’s Camp Together Season 3, Exploring the Case, How to "outsmart", Shop 2 on the Cloud and Home of Everyone. It is not difficult to find that Xu Zhisheng is quite popular with the "Comprehensive N Generation" program, probably because the program group is more inclined to bring new additions by artists with both freshness and variety when iterating over the guest lineup.

Except for a few who can become variety coffee, most debaters and talk show actors will have limitations on the road to artistry and are only suitable for opinion output programs. For example, Huang Zhizhong participated in the variety "Goodbye My Lover" as a member of the "Observer Mission" in addition to the series of programs.

Coincidentally, Fu Seoul became famous in his early years because of Qi Pei Shuo, and now he has attracted much attention because of Goodbye to Lovers. However, during this period, he participated in only a handful of variety shows, among which he was an observer in Men Doing Housework and "Unfolding Talk", which was a permanent guest with Yang Tianzhen, Yi Lijing and Yang Li, played a role in exporting personal opinions. However, when the tide of live broadcast came, Fu Seoul set foot on this big ship and started a new branch of her career as "Fu Ma" in Tik Tok.

With the change of life stage, they will also have different choices. For example, King Wang, who was positioned as "the successor of Xiao S" in the early days, is now married and pregnant. She recorded the state of pregnancy in real time on personal social media. Diet changes, taking photos of pregnant women and stepping on the pit all triggered the resonance of women who were pregnant or had experience in pregnancy. In addition, in the roadshow of the movie "Learning Dad", King Wang talked about the problem of choosing a kindergarten after he began to worry in the pregnancy stage, which also caused widespread spread on the Internet. According to this trend, Dawang will be deeply involved in the fields of maternal and child care in the future, unlocking a new track for artists’ career.

Whether they become a variety coffee, an anchor with goods, or a mother-infant blogger, they have not only exerted their personal celebrity effect, but also enjoyed the dividend of the times, so it is not surprising that they can take off on the cusp. Just how high and how long you can fly in the end depends on your ability and value choice.

* Original article, please indicate the source when reprinting.

　　编者按

　　8月8日是我国第14个“全民健身日”。党的十八大以来，以习近平同志为核心的党中央大力推动体育事业改革发展，将全民健身上升为国家战略，推动全民健身和全民健康深度融合。

　　What are the people’s sense of gain and happiness, and what are their expectations and wishes for national fitness? Please follow the reporters from all over the world to find the answer in this picture of the times of "I exercise, I am happy".

　　[Reporter’s observation]

　　Follow the "National Fitness Road" and run towards health and happiness.

　　Guangming Daily reporter Zhang Sheng Gao Jianjin Ren Shuang Su Yan

　　A basketball court full of people, a vibrant square and a fitness trail suitable for all ages … … To feel the pulse and vitality of a city, we must look at these "steaming" fitness places.

　　Nowadays, the constantly upgraded national fitness facilities and the prosperous mass sports events have made more and more people move and laugh, making their lives more interesting and steaming.

The first Helan Mountain National Mountaineering Competition was held in Helan Mountain National Forest Park in Ningxia, and hiking enthusiasts were in the competition. Xinhua news agency

The dragon boat team participated in the dragon boat race on the Gongshui River in Xuanen County, Hubei Province. Xinhua news agency

　　"15-minute fitness circle" measures the happiness radius of the people

　　In the early morning of August 3rd, the semi-final of "beautiful countryside" basketball league in Taipan Village, Taijiang County, Guizhou Province came to an end. In Qiandongnan, Guizhou Province, the basketball game has become the most lively activity in the "Eating New Festival" of the Miao people on the sixth day of the sixth lunar month. The basketball league, called "Village BA" by netizens, has played an international role, relying on Guizhou’s practical measures to implement the national fitness strategy for many years and fully promote the construction of the "six sides" project of national fitness.

　　In Fuzhou, Fujian, the theme demonstration activity of "National Fitness Day" in 2022 — — "Wan Li Fudaojian Walking, a provincial walker" is under intense preparation. Ye Desheng, Party Secretary and Director of Fujian Provincial Sports Bureau, who was busy at the scene, told reporters that Fujian actively promoted the construction of sports parks and fitness trails. Up to now, there are 8,891.52 kilometers of various fitness "Fudao" in the province, which greatly improved the happiness index of the people.

　　In order to solve the problem of fitness "venue", the central government has continuously improved the system design, and local governments have continuously accelerated practical exploration. Guided by the Opinions on Strengthening the Construction of National Fitness Facilities and Developing Mass Sports issued by the State Council and the Opinions on Building a Higher Level Public Service System for National Fitness issued by the State Council of China, in the process of urban renewal and rural revitalization, "15-minute fitness circles" have been continuously built all over urban and rural areas, extending the "last meter" of serving the mass fitness to the doorstep of the people.

　　From "Walking around the Ridge" to "Walking along the Waterfront Greenway", the bustling crowd danced to the music on the Little Square in the center of Lianhua Town, Jiande, Zhejiang Province.

　　In Changchun, Jilin, citizen Cai Dongting is taking the whole family to do outdoor sports. The Yitong River, which used to stink at home, has become clear and sparkling, with riverside parks springing up and fitness trails slowly spreading along the river. "Everyone looks at the beautiful scenery along the river and no longer has to worry about where to exercise." Cai Dongting told reporters while jogging.

　　Looking at the land of China, there are "Frisbee fever", "Marathon fever" and "Bike fever" in urban blocks, and the heat flow of stocks marks the temperature range of national fitness; On the vast fields, "people’s gyms" have opened their doors to meet the fitness needs of farmers.

　　"In recent years, the construction of fitness facilities has been intensified from the central finance to local finance." Zou Xinxian, director of the Teaching and Research Section of Public Administration of Beijing Sport University and chief expert on the development of Beijing Winter Olympics culture and ice and snow sports, believes that since the 18th National Congress of the Communist Party of China, the national strategy of national fitness has been implemented in depth, and the contradiction between the supply of public services for national fitness and the growing demand of the people has been shrinking, the venues and facilities have been significantly improved, and the participation of national fitness has been continuously improved.

　　"Fitness Menu" and "Exercise Prescription" to stimulate the enthusiasm of the masses for sports

　　More than 90 days after it was launched, more than 100 events were launched, with more than 11.6 million direct participants … … Since its launch on April 28th this year, the National Fitness Online Games has handed over a bright report card. It is understood that the "Sports Meeting" has carried out more than 100 events such as shuttlecock, skipping rope, curling and chess and cards, and has sent a rich "fitness menu" to the masses.

　　These days, Henan guy Wu Chenguang felt in the WeChat circle of friends: "‘ Clouds go to Qilu ’ Although it is over, I still want to continue to exercise and meet the most beautiful scenery in life with every solid step. " What he mentioned is the third "Cloud Walking Qilu" online ten thousand people walking. There were 584,000 people who signed up for the event, 11,000 teams were formed, the total number of punching kilometers was nearly 20.93 million kilometers, and the punching rate was over 63,000. In addition to Shandong, this national fitness event also attracted people from 25 provinces, autonomous regions and municipalities including Liaoning, Chongqing and Beijing.

　　After the Tokyo Olympic Games, many China athletes who returned from the games became star coaches to guide mass fitness on the Internet, attracting many young netizens. For example, Zhang Yufei, a famous swimmer in China and a champion of the Tokyo Olympic Games, successfully "went out of the circle" and became a "private education for all", bringing everyone a physical fitness class full of dry goods.

　　On the one hand, online sports are unprecedentedly popular, on the other hand, the coverage rate of offline national fitness facilities is constantly improving, and various mass events are blooming. The fiery practice in real life and the magnifying effect of cyberspace make the "big garden" of national fitness more colorful.

　　In this "big garden", such a group of people are still active — — More than 2.7 million social sports instructors make physical fitness "guided". "They have become an important force in promoting national fitness." Gu Xiaohua, a national first-class social sports instructor and director of Suzhou Social Sports Instructors Association, was deeply touched: "Today, there are more than 39,700 social sports instructors at all levels in the city, with 44 per 10,000 people. Many citizens are driven by their enthusiasm and professionalism and join the national fitness team."

　　The reporter learned that in order to provide more scientific "exercise prescriptions" for the people, the State Sports General Administration, together with the National Health and Wellness Commission and the Ministry of Science and Technology, and other relevant scientific research units, launched a number of popular science works, developed a number of fitness methods, and organized athletes from national teams and provincial teams to enter primary and secondary schools and communities to carry out fitness guidance services, so as to promote the sharing of competitive sports achievements among the whole people.

　　Advocate the concept of age-old friendship and join hands in running towards a healthy China.

　　On a hot summer day, on the campus of Wangjiang Road, Daoxiang Village Primary School, Shushan District, Hefei City, Anhui Province, coaches such as roller skating, football and table tennis gathered together. The small players sweated like rain, and the summer training was very lively. "At present, the school has obtained technical support and venue support from all walks of life, and more than 1,000 students in the school have richer and more convenient choices for extracurricular activities." Xue Hong, Executive President of Wangjiang Road Campus of Daoxiang Village Primary Education Group, introduced.

　　For Chen Huilai, a Fujian walker, walking is economical, safe and suitable for all ages. Since she joined the walking team of the old sports association in 2019, she has been walking for 8 to 10 kilometers every day and organized team walking training.

　　Jia Junting Xian, 36, suffered from congenital eye disease, which led to blindness. Sports became her first track to realize her self-worth. In September 2016, she won the gold medal in the women’s T11-T13 4× 100m relay event at the Paralympic Games in Rio de Janeiro. She retired the following year and returned to her hometown as a special education teacher. "I have been helped by many people since I was a child. I want to pass on these loves and let more disabled friends feel the sunshine and warmth in sports." She said.

　　Over the past few days, the cultural auditorium of Daijia Village, Lianhua Town, Jiande, Hangzhou has been very lively. More than 60 martial arts fans from all over the province are conducting a Tai Chi tuishou referee training and skill test. "To inherit Wushu culture, we must understand the essence of emphasizing morality, ceremony and harmony behind it." Deng Linlin, the chairman of jiande city Wushu Association and the "literary village head" of Lianhua Town, believes that more people should know and learn Wushu to further enrich people’s spiritual and cultural life … …

　　In recent years, all localities have explored the creation of a brand featuring farmers’ culture and sports with "one product in one place, one item in one village", developed sports with agricultural characteristics suitable for different groups of people and different regional characteristics, and promoted traditional Chinese sports such as martial arts, dragon boat and health qigong, thus injecting vitality into rural revitalization.

　　如今，全民健身还与经济、民生、教育、文化等事业同频共振、相互交织，共同托举起百姓幸福美好的生活。“共同富裕路上，要继续倡导全龄友好理念，着力保障老年人、残疾人等弱势群体的运动权益，让全民健身成为一种普遍的生活方式。”清华大学体育产业发展研究中心主任王雪莉表示。

市民们在黑龙江哈尔滨市湘江公园里踢毽子。新华社发

　　中国新疆第十四届环赛里木湖公路自行车赛中，选手正在骑行。 　新华社发

　　【专家点评】

　　大健康理念下 全民健身蔚然成风

　　作者：解植岗（北京市习近平新时代中国特色社会主义思想研究中心特约研究员、北京体育大学新闻中心主任）

　　党的十八大以来，以习近平同志为核心的党中央把满足人民健身需求、促进人的全面发展作为体育工作的出发点和落脚点，将全民健身上升为国家战略，推动全民健身和全民健康深度融合。10年间，全民健身场地设施明显改善，群众性体育赛事繁荣发展，全民健身参与程度不断提高，人们的生活方式更加文明健康，“体育让生活更美好”已成为火热现实。

　　Standing at the historical intersection of the goal of "two hundred years", national fitness presents new characteristics of the times.

　　First, the two national strategies of national fitness and healthy China are closely linked and deeply integrated. The concept of "sports is a good doctor" is deeply rooted in the hearts of the people, and the integration of sports and health and sports and tourism is gradually deepening. People have changed from "asking me to exercise" to "I want to exercise", and active fitness and scientific fitness are gradually integrated into daily life. By the end of 2021, the proportion of people who regularly participate in physical exercise reached 37.2%. Second, the card points that focus on the people’s fitness needs block the pain points, and the "hardware" and "software" shortcomings are quickly filled. By the end of 2021, there were 3.971 million sports venues in China, with an area of 3.41 billion square meters, with a per capita sports venue area of 2.41 square meters, up by 134.3%, 71.2% and 65.1% respectively compared with 2013. Idle "marginal areas" in cities have been transformed into good places for daily exercise, and more sports venues are open to the society free of charge or at low fees. In terms of the coverage of fitness programs, a large number of activities to facilitate the people, benefit the people and benefit the people have appeared around the people, and sports such as ice and snow, which were strongly influenced by the region in the past, have achieved leap-forward development. Third, the new technology empowers the whole people to keep fit. With the blessing of 5G technology, cloud live broadcast and short video are developing rapidly. The fashionable sports equipment and software platforms are making the threshold of sports lower and lower and getting closer to people’s lives.

　　Sports is not only the proper meaning of a strong country, but also the foundation of a happy life for individuals. It is not only an important driving force to promote economic and social development, but also a platform window to show the soft power of the country’s culture. On the new journey, to continue to promote the in-depth development of national fitness, we must better understand the value and significance of national fitness — — For individuals, fitness is the most affordable health investment; In society, national fitness is the most inclusive public service; In the country, national fitness can improve the health level of the whole nation, promote the progress of social civilization and promote the all-round development of people.

　　Looking at the whole country, the vigorous national fitness campaign not only allows the people to gain a healthier body and mind, but also becomes a good prescription for people to boost their spirits; The happiness, self-confidence and openness brought by sports contain majestic positive energy and inject new spiritual vitality and development momentum into national rejuvenation.

　　On the road to common prosperity, we must firmly establish the concept of great sports and great health, improve the health literacy of the whole people, and continue to promote the deep integration of national fitness and national health with pragmatic measures. We believe that with the joint efforts of all parties, national fitness will become a common practice and become a popular social trend.

　　[First-line narration]

　　Climb and feel the beauty of mountains and rivers.

　　Narrator: Wang Yong, President of Ningxia Yinchuan Hiking Association

　　"Ningxia chuan, two-headed. East by the Yellow River and west by Helan Mountain. " Like many mountain climbers and hikers, we like to use high mountains and rivers as natural gymnasiums. Just a few days ago, at the National Mass Fitness Mountaineering Conference and the first Helan Mountain National Mountaineering Competition, mountaineering enthusiasts from all over the world gathered in Yinchuan and headed for the mountains and rivers.

　　In 2013, my friends and I founded the Yinchuan Hiking Association, and its members have grown from dozens to more than 25,000 today. In recent years, the government has taken the lead in holding a series of activities, such as the National Mass Fitness Mountaineering Conference, the "I want to go" National Walking Linkage Day, and the Helan Mountain Starry Camping Conference, with the active participation of the Association.

　　In response to the call of national fitness, the association also organized the theme hiking activities of "Bonfire Great Wall" and "My Yellow River", and planned to walk all the routes of the Great Wall and Ningxia section of the Yellow River in two years. The association also actively participates in the ecological protection along the Great Wall and the Yellow River, and encourages everyone to pick up the left-behind garbage in mountaineering and hiking by exchanging points for gifts and vouchers to jointly protect the beautiful environment.

　　Next, we plan to launch 40 series of hiking activities, "Discover the beauty of Ningxia" and "Me and my hometown", to let more people know about Ningxia, a good place.

　　[First-line narration]

　　Keep fit and keep in good shape.

　　Narrator: Wang Jing, a network fitness expert

　　The reason why I participated in online fitness teaching is not only because I majored in physical education in college, but also because I have rich working experience. From fitness coach, sports course designer, coach trainer to being a training director in a fitness institution, these experiences contain my unchanging original intention — — Let more people have good posture and posture.

　　After the Spring Festival in 2019, I began to share videos of exercise and fitness online. Unexpectedly, it took only three months to make a lot of explosions. Later, when the COVID-19 epidemic struck, I made a lot of exercise videos that I could train at home, and the response was good. Some fans left messages suggesting that I broadcast live. Now, just turn on my mobile phone and you can find me — — Everyone’s "personal education". I also set up a fitness class online and set up a fat-reducing and shaping camp to get more people moving.

　　Thanks to this good era, let’s plug in the wings of the Internet and ride against the wind, so that more people can benefit from the scientific movement for life.

　　message board

　　In recent years, in order to make the old people in the village have fun, we have built a gateball court. In order to attract the elderly to participate, we organize teams to play games and raise funds to buy sports equipment for the elderly. Due to the low threshold of playing gateball, the enthusiasm of the old people to participate is getting higher and higher. Nowadays, the old people gather at the gateball court as soon as they have time, playing ball and chatting, which is very popular. A small gateball made the old people move and be happy.

　　— — Yan Ju, Director of Security Protection in Xianfeng Village, Xiaogushan Town, Yitong Manchu Autonomous County, Jilin Province

　　Our school is located in the suburban industrial zone, parents are busy with their work, and many students have become "chubby" under the love of grandparents. Since the implementation of the "double reduction" policy for one year, the school has arranged various forms of inter-class exercises, such as table tennis exercises and fancy rope skipping. P.E. teachers set up interest classes after class and take the children to practice basketball and badminton. This summer, many children teamed up to play football at school, and the campus in summer was full of laughter. Teachers and parents are happy to see the "chubby piers" become vigorous.

　　— — Wang Gongqin, Vice President of Longtang School in Feidong County, Anhui Province

　　After retirement, I passed the exam and became a social sports instructor, teaching Tai Ji Chuan and Qigong in parks and squares every Monday and Wednesday. Unexpectedly, many young people are also actively involved. Now, in parks, squares and under city walls, the figure of mass exercise can be seen everywhere. I am really happy to see more and more people moving.

　　— — Gu Xiaohua, national first-class social sports instructor and director of Suzhou Social Sports Instructors Association, Jiangsu Province.

　　I often walk along the trail built by the mountain. Walking through the mountains, there are both slow roads and landscapes, and "China under the toe" is so beautiful that people are relaxed and happy. This year, I participated in the "National Fitness Walking with the Winter Olympics" held in Gushan, the New Year’s Climbing Walk, and the 10,000-person Walking Walk held in Feifeng Mountain. Every weekend, I also organized cross-country hiking in the surrounding Shan Ye, which not only strengthened my physique, but also made me feel the beauty of mountains and rivers.

　　— — He Yong, an expert in walking in Fujian Province.

　　　　(Project team: Guangming Daily reporter John Zhang, Wang Jianhong, Zhang Wenpan, Ren Shuang, Gao Jianjin, Su Yan, Chen Guanhe, Wang Simin Guangming Net reporter Liu Xiyu Guangming Daily correspondent Xu Mengling, Yang Yunjie)