The delivery guy sprayed disinfectant on his body.

　　Catering enterprise employees "fire line to join" fresh food platform.

　　Soup base, ingredients, special thermal insulation container… Takeaway hot pot "all internal organs"

　　Text, Photo/Guangzhou Daily All Media Reporter Zeng Fanying, Correspondent Zhang Bin, Xian Wenxin

　　Yesterday was the first day after the Spring Festival that enterprises resumed work and production, and many catering businesses have experienced a long Spring Festival holiday.

　　At present, many catering enterprises are facing difficulties, actively responding, and exploring and seeking to break through. Recently, various catering private enterprises have launched countermeasures to meet market demand and create more new opportunities for their own development. How effective various countermeasures are remains to be seen. Are they ready for the arrival of "spring"?

　　Countermeasure 1: cooked food, work in progress, fresh ingredients can be takeaway

　　"Alan’s Food Group" is the WeChat "fan group" of Liyatu, a well-known western restaurant in Guangzhou. In just one week, the number of people in the WeChat group has exceeded 400. Fans place orders in the WeChat group to buy Liyatu’s online products, and the store uses "errands" to deliver them to their doors. The restaurant either publishes "advertisements" through the WeChat official account and Moments, or launches a takeaway platform, or communicates through WeChat customer service to achieve consumption. A Chaoshan beef hot pot-themed store in Dongshankou generates 70% of its daily turnover from takeout. As dine-in food is cold, takeout has become the main source of income for many restaurants. Catering companies have also paid attention to takeaway safety issues: body temperature monitoring, safety labels, contactless delivery, sealed boxes… all kinds of measures have been used.

　　In addition, sinking community service is also one of the directions to break through. Chen Na, director of the brand value growth center of Yunnan Yunhai Food Catering Management Co., Ltd., said that after the epidemic, they increased the investment of some resources in online retail and quickly organized manpower to establish distribution policies. "We are exploring the establishment of a community service station within a radius of three kilometers of the store. This service station uses the advantages of Yunhai Food’s existing supply chain and logistics to help residents within a three-kilometer radius to purchase fresh ingredients and work in progress, and then deliver them to their door through community group buying." Chen Na said, "At present, we have established 100 community stations across the country."

　　Countermeasure 2: Sharing labor to ease cost pressure

　　Wei Xuxiang, founder of United Food, told reporters that in an ordinary Cantonese restaurant with an area of about two or three hundred square meters, the labor cost accounts for about 15% to 20%, which is higher than the rental cost.

　　The reporter learned that at present, a number of urban areas in the province have issued announcements requiring restaurants to stop eating in the lobby to avoid dinners, and Panyu District is one of them. Many employees are temporarily out of work, and labor costs are a big expense for catering companies. Recently, Hema Fresh, a subsidiary of Ali, has reached a "shared employment" with catering companies to solve the problem of personnel waiting for work in catering companies, reduce the cost pressure of catering companies, and also alleviate the challenge of insufficient manpower in the supermarket lifestyle consumer industry.

　　Guangzhou Daily’s full media reporter learned that more than 30 catering companies, including Xibei, Naxue, and Tanyu, are communicating and cooperating with Hema. At present, 57 degrees Xiang, Chayan Yuese, Shu Daxia, Wangxiangyuan and other catering companies have reached a cooperation with Hema, and will support more than 500 employees of Hema in total. They will be involved in packing, sorting, shelves, catering and other work, and their labor compensation will be paid by Hema. Hu Qiugen, general manager of national operation and management of Hema, said that catering companies need to solve the problem of personnel waiting for work. At the same time, their employees are safe and professionally trained, "which can quickly help solve the difficulties of increasing orders and insufficient manpower."

　　Yunnan Yunhai Food Catering Management Co., Ltd. brand value growth center director Chen Na said that the current line traffic counting is low, in addition to docking box horse, they are also docking other online retail, to achieve the output of the human part, to ease the pressure of manpower.

　　Cheng Gang, secretary-general of the Guangdong Catering Service Industry Association, told Guangzhou Daily that the association is currently working with professional third-party human resources enterprises to meet their needs, hoping to allocate the rich manpower of Guangdong catering enterprises by transferring jobs or enterprises, including coordinating the deployment of excess manpower from some catering enterprises to pharmaceutical enterprises and factories with greater demand for personnel.

　　Countermeasure 3: "Slim down" in time and wait for the market to recover

　　These days, the chairperson of Yaohua Catering Group, Qu, can’t sleep at night again, thinking about solutions. Two days ago, he made a painful decision to close five of his brand stores. So far, there are 15 stores left in the group, distributed in Liwan, Yuexiu, Tianhe and Baiyun districts. Yaohua Group is a Guangzhou Catering Group with a series of Lingnan-style brands such as Goose Gong Village, Banmanwan, Lingnan True Flavor, Flavor Rice Congee City, and Shahefen Village. There are a total of 2,000 or 3,000 employees in its 20 stores. Now, he has to "break his arm" and give up some stores in order to reduce losses as much as possible. At the same time, he compensates employees and introduces other stores that "pass the file" to work according to the needs of employees.

　　Diandude, a well-known catering company in Guangzhou, revealed that all its store dine-in business is currently closed, leaving only a few stores to operate takeaway business. "On the one hand, we respond actively, and on the other hand, we face it calmly and wait patiently," Shen Zhihui, general manager of Diandude, told reporters. Shen Zhihui’s family has been engaged in the catering industry for generations and also experienced the "SARS" period. He said that the response at that time was to "lose weight", reduce the business area, focus on the main business, and at the same time pay attention to food safety and wait for the market recovery.

　　From November 16th to 18th, the highly anticipated 3rd World Internet Conference will be held in Wuzhen, Zhejiang. At that time, the world Internet will once again enter "Wuzhen time".

　　In 2014, the World Internet Conference "landed" in Wuzhen. This beautiful town in the south of the Yangtze River is famous for its connection with the Internet. Now, the annual World Internet Conference has entered its third year. After two years of accumulation, Wuzhen, a thousand-year-old town, has also taken on new life because of the integration of the Internet. Tomorrow, it will open its arms again to welcome guests and friends from all over the world.

　　At this moment, Wuzhen was ready…

　　At present, the conference volunteers are in place, some media have started work, and all preparations are being carried out in an orderly manner. If you don’t believe me, look~

In order to ensure the smooth progress of media reports, the WI-FI signal in Wuzhen will be fully covered.

　　It is understood that,This conference will feature six forums and 20 topics, covering cutting-edge hot issues such as Internet economy, Internet innovation, Internet culture, Internet governance, and Internet international cooperation.

　　The third Internet Conference is approaching. Do you remember the highlights of the previous two sessions?

　　On December 16, 2015, the 2nd World Internet Conference opened in Wuzhen, Zhejiang Province. The top leader of the President attended the opening ceremony and delivered a keynote speech. Photo by Li Tao, reporter of Xinhua News Agency

　　The Supreme Leader’s Four Principles and Five Propositions

　　At the Second World Internet Conference, President Xi Jinping delivered a keynote speech.It is proposed that to promote the reform of the global Internet governance system, four principles should be adhered to, namely, respect for network sovereignty, and safeguardingPeace and security, promoting open cooperation, and building good order.

　　In response to how countries should expand consensus, deepen cooperation, and jointly build a community with a shared future in cyberspace, the Supreme Leader put forward five propositions, namely, to accelerate global network infrastructure building and promote interconnection; to create an online cultural exchange and sharing platform to promote exchanges and mutual learning; to promote the innovative development of the network economy and promote common prosperity; to ensure cyber security and promote orderly development; to build an Internet governance system and promote fairness and justice.

　　The speech of the supreme leader caused heated discussions among the guests, and everyone said that President Xi’s speech was down-to-earth and heart-warming, reflecting the attitude and direction of our country’s Internet openness and cooperation, and planning a blueprint for the development of our country’s Internet industry in the next 5 to 10 years.

　　This year, what will the Supreme Leader Chairperson say? Stay tuned~

　　The First Internet Conference New Products and New Concepts

　　The "Light of the Internet" theme exhibition of the first Internet Conference mainly showcased the development achievements of China’s Internet in the past 20 years. More than 50 well-known Internet companies at home and abroad, including BAT (Baidu, Alibaba, Tencent), the three major domestic communication operators, Huawei, JD.com, etc., showcased the cutting-edge technologies and application achievements of the Internet industry at that time. For example, Ant Financial Services, Tencent Smart Wear, Baidu Interactive Mirror… In addition, Internet bosses also delivered keynote speeches.

　　Ma Yun: Solving the problem of counterfeiting can only rely on the Internet

　　At the first World Internet Conference, Alibaba Group Executive Chairperson Jack Ma delivered a keynote speech, saying that the problem of counterfeiting can only be solved by the Internet. He believes that merchants are most afraid of selling counterfeits on Taobao, because it is easy to find out who is selling, and the public security can find it immediately.

　　Zhou Hongyi: The Internet must have the concept of "great security"

　　With the increasing popularity of the Internet, cyber security has also attracted more and more attention. During the first World Internet Conference, Zhou Hongyi, chairperson and CEO of Qihoo 360, said that the establishment of a cyber security environment should not be limited to just killing viruses, but should further strengthen the concept of "big security".

　　Rebs talks about Xiaomi’s "dream" and is ridiculed by Apple

　　At the first World Internet Conference, Lei Jun, founder of Xiaomi Technology, said of his dream: "According to our current mastery and investment in the Internet, Xiaomi may become the world’s number one smartphone company in five to 10 years." In this regard, Bruce Sewell, senior vice-president of Apple, quipped: "It is always easy to say, but it is not so easy to do."

As the permanent site of the World Internet Conference, Internet elements can be seen everywhere on the ancient streets of Wuzhen.

　　The Second Internet Conference achieved full intelligence, and new economic forces emerged

　　The second Internet Conference has a new "Light of the Internet" Expo. Nearly 260 companies from the Asia-Pacific region, the United States, Europe, Latin America and other parts of the world participated in the exhibition, and more than 80 special conferences were held, which fully showcased the cutting-edge technologies and latest achievements of Internet development at home and abroad. Baidu driverless cars, Volvo "smart connected cars", and China Telecom’s 5G technology have all appeared. So, what is the difference between this summit and the previous one?

　　Summit to achieve full intelligence, dedicated APP is awesome

　　As the permanent venue of the World Internet Conference, Wuzhen has achieved a comprehensive improvement in networking and intelligence under the driving force of Internet development. In 2015, the summit developed a dedicated APP and established a conference cloud system to realize 4G network and Internet experience in all time and space.

　　Emergence of new economic power of Internet celebrities

　　In 2015, a new ethnic group was born, the Internet celebrities, which is a significant feature on Alibaba’s e-commerce platform. Its production is another manifestation of the power of the whole new economy. Zhang Yong, Alibaba’s chief executive, believes that they rely entirely on the power of individuals to gather a group of like-minded fans to follow her, and ultimately generate economic opportunities and business opportunities. This is very amazing.

　　Blue calico salesperson Zhao Bingsen introduced to reporters that through the Internet, sales channels have been fully opened, and monthly online sales can reach more than 100,000 yuan.

　　Looking back at the achievements and highlights of the previous two summits, what are the people and things worth paying attention to at this Internet Conference? More exciting, let’s wait and see.

　　Reporter: Wang Rui, Wang Wenwei

　　Photo by Han Jing

Text/Peninsula All Media Reporter Zheng Tianzhong

Recently, major brands of new car-making forces collectively released the delivery volume in December 2023 and the annual delivery volume in 2023. There is no accident in the dispute of "selling the crown". LI’s sales in December exceeded 50,000 units, and the annual sales reached an astonishing 376,000 units, which is truly "far ahead"; The second place is Weilai Automobile, with the annual delivery exceeding 160,000 units, up 30% year-on-year. The figures are gratifying, but whether its prospects are bright or not is quite controversial. Followed by the car with zero running and Xpeng Motors, the gap between them is very small in 2023, with sales of more than 140,000 units, with zero running slightly ahead. Some "left behind" are Nezha Automobile. In 2023, the delivery volume of Nezha was 127,400 units, down 16% year-on-year.

Obviously, the "Wei Xiaoli" who started almost at the same time have opened the gap in 2023. The good ones can directly challenge BBA, and the poor ones will face the test of survival. In the extremely involuted market, where will the new forces of making cars go?

LI, which has no pure electric products, is "far ahead" in delivery.

Transcript of 2023: In December, LI delivered 50,353 new cars, up 22.72% from the previous month and 137.15% from the same period of last year, which was the first time that it delivered more than 50,000 new cars per month. By the end of December, LI delivered a total of 376,030 vehicles in 2023, up by 182.21% year-on-year. In this regard, LI CEO Li Xiang said, "All the goals in 2023 have been achieved: 376,000, 50,000, 20,000 and 300. Challenge higher goals in 2024: 800,000, 100,000, 30,000 and 2000 ". In other words, the annual delivery target of LI in 2024 is 800,000 vehicles.

In addition, it is worth mentioning that the Ideal MEGA will be officially released on March 1, 2024, which is the fourth model of LI and the first MPV model. The ideal MEGA has made its debut at the 2023 Guangzhou Auto Show and started blind ordering. The estimated price will be less than 600,000 yuan.

Comments: 376,000 units! This means that the delivery volume of LI in 2023 is more than twice that of Weilai, which has completely opened the distance with other new car-making forces "small partners". What’s more commendable is that the price of ideal models is more than 300,000 yuan. On the basis of such a high price, LI can achieve sales of nearly 380,000 units, which is comparable to Mercedes-Benz, BMW and Audi. I have to say that although LI only focuses on extended range and has no pure electric products yet, its ability to find the market and demand is too strong, and "sofa color TV refrigerator" can be a classic case of automobile sales in China!

Facing the "involution", where is Weilai’s future?

Transcript of 2023: In December, Weilai Automobile delivered 18,012 vehicles, up 12.86% from the previous month and 13.89% from the previous month; In 2023, a total of 160,038 vehicles were delivered, a year-on-year increase of 30.66%. On NIO Day 2023, Weilai’s first luxury car ET9 was unveiled, with a pre-sale price of 800,000 yuan, but the new car will not be delivered until the first quarter of 2025.

Comments: In 2023, the delivery volume exceeded 160,000 units, ranking second in the "Five Xiaoqiang", a new force in car manufacturing. Weilai’s report card looks ok, but it is not optimistic in reality. First of all, the sales volume of Weilai’s 160,000 units has an exponential gap from the ideal sales volume of 376,000 units, which is hard to match. On the contrary, there is a zero run and Tucki’s breathing behind it; Secondly, Weilai’s eight models, including ES8, ES6, ES7, EC6, EC7, ET7, ET5 and ET5T, have achieved such an achievement. Correspondingly, there are only three ideal models for sale: L7, L8 and L9. Taking November 2023 as an example, the top-selling models of Weilai are ES6, ET5T and EC6, and the monthly sales of other models are less than 2,000. The industry believes that the out-of-control pace of product iterative update is the main reason why its sales volume is less than market expectations.

The most fundamental reason is that the new energy vehicle market is extremely involuted this year. The high-end smart driving and air suspension that originally appeared only in high-end models have also become popular in models with a price of more than 200,000 yuan. Correspondingly, the Weilai model with a price of more than 300,000 yuan is not so powerful in terms of cost performance. In addition, throughout 2024, Weilai Automobile will not have a new generation of models, so the test it faces will be very great.

Zero running kills a "blood road" in terms of cost performance.

Transcript of 2023: In December, 18,618 zero-running cars were delivered, a slight increase of 0.59% from the previous month and a year-on-year increase of 119.22%. On December 24th, 2023, Zhu Jiangming, the founder of Zero Run Automobile, said in an open letter of the 8th anniversary of the establishment of Zero Run that more than 20,000 vehicles may be delivered in December, but from the latest delivery data, the zero run automobile failed to achieve this expectation. In 2023, a total of 144,155 zero-running cars were delivered, a year-on-year increase of 29.67%.

Comments: In 2023, the zero-run car wanted to understand a truth, that is, it did not have outstanding brand recognition. If it wants to survive and develop in this cruel market, it can only be "rolled up", and the main thing is a high cost performance. In the first half of 2023, it carried out one-step price reduction. For example, as a medium and large-sized new energy car, the zero-run C01 started at 145,800 yuan for the extended-range version and 149,800 yuan for the pure-electric version, and its cost performance was "bursting". After the zero-run T03 discount, it is only 49,900 yuan, which is also quite prominent in the small pure tram camp!

After getting rid of the crisis, Tucki finally got better.

Transcript of 2023: In December, Xpeng Motors delivered 20,115 vehicles, up by 0.37% month-on-month and 78.13% year-on-year, and delivered more than 20,000 vehicles for three consecutive months, reaching a new monthly delivery record. In 2023, Xpeng Motors delivered 141,601 vehicles, up by 17.26% year-on-year. In addition, it is worth mentioning that Tucki X9 has just been listed, with the price ranging from 359,800 yuan to 419,800 yuan. As the flagship model under Tucki’s "Boom" structure, the new car is positioned as a medium and large MPV, and its power is pure electric power system.

Comments: Due to the "mistake" in the pricing of G9 at the beginning of listing, Xpeng Motors suffered a decline in sales at the beginning of 2023. Fortunately, Tucki G6 of "last stand" finally showed its sincerity in price, and the starting price of 209,900 yuan really shocked the market at that time, and Tucki’s monthly sales began to sprint towards 20,000 units. Then the new G9 went on the market in September, 2023, with a crazy drop of 46,000 yuan, which once again opened the market. Coupled with the competitive price of X9, Xpeng Motors finally ate a "reassurance"!

Nezha cars are pinned on overseas markets?

Transcript of 2023: Nezha Automobile delivered 127,496 vehicles in 2023, down 16.16% year-on-year. In December, the delivery volume of Nezha automobiles was 5,135, down 58.93% from the previous month and 34.12% from the same period of last year, which was the sixth consecutive month that it ranked last in the list of "Five Xiaoqiang".

Comments: Compared with Ideal, Weilai, Tucki and Zero Run, the presence of Nezha cars in the car world is indeed a little lower, and its current situation is not ideal. In this regard, Zhang Yong, CEO of Nezha Automobile, also conducted a review. He believes that "it was not done well in 2023, mainly because the new and old products were not well connected and the rhythm was chaotic; The listing price of new products is too high, although the adjustment was in place in the second half of the year, it lost the opportunity; Loss-making product lines greatly reduce production; The mode of communication is old and there are good things that can’t be said; The marketing headquarters is centralized and weak in management. " Zhang Yong said that in 2024, Nezha Automobile will launch two new models and adjust its marketing system. In addition, Nezha Auto is seeking to boost its sales through the development of overseas markets. According to official data, in 2023, the sales volume of Nezha Auto in overseas markets exceeded 20,000.

General comment: swim against the current, if you don’t advance, you will retreat

Judging from the situation in 2023, the new car-making forces "Five Xiaoqiang" Ideal, Weilai, Tucki, Zero Run and Nezha are facing different situations. The ideal sales lead is relatively large, and the profitability is also good. Weilai, Tucki and Zero Run are still fighting together in terms of delivery volume. Who can be a big attraction in early 2024? And Nezha Auto needs to make real efforts to improve its sales and presence. At the same time, the competition in the whole new energy market is very fierce. Traditional independent brands, joint venture brands and luxury car brands will all make big moves in 2024, and the situation faced by the new forces of building cars is still grim. As the saying goes, "sailing against the current, if you don’t advance, you will retreat", and "Five Xiaoqiangs" need to have a full sense of competition to further enhance their shortcomings.

On December 6th, Autonavi Maps launched a new truck navigation function, which is a new feature introduced by Autonavi Maps for special needs groups after the launch of barrier-free maps. Truck navigation can help many drivers accurately avoid the restricted and restricted routes of trucks, making it smarter and safer to travel in large cars.

With the rapid development of logistics freight and e-commerce, truck drivers have now become a very large social group. According to statistics, there are currently about 30 million truck drivers in China, and there are 15 million road freight vehicles, with an average of more than 84 million tons of goods in transit every day.

Due to the strong demand for long-distance, long-distance and multi-frequency travel, truck drivers rely heavily on mobile maps and navigation applications. Autonavi traffic big data shows that trucks in some areas use navigation for an average of more than 400 minutes in a month. At present, there is no accurate and easy-to-use product in the mainstream map applications in China that can fully meet the requirements of truck drivers.

"Trucks should have the highest requirements for navigation and map data fineness among all vehicle types." The relevant person in charge of Autonavi Maps said that due to the strict height, width, weight, and travel restrictions on the road, once the truck enters the restricted road section, it is more difficult for the truck to turn around, not only to pay fines for violations, but also to cause road congestion and even cause safety risks.

There have been many similar cases this year. In late November this year, under the overpass of Jianshe Road, West Third Ring Road, Zhengzhou City, a refrigerated truck was stuck under the overpass while passing a bridge with a height limit of 3 meters. Traffic data showed that after the accident, the congestion delay index of the relevant road section (the travel time of traffic congestion passing/the travel time of free flow passing, the higher the index, the more serious the congestion) peaked at 4.11, and the congestion delay index was greater than 1.8 for about 8 hours throughout the day.

Autonavi map truck navigation is to solve the urgent needs of 30 million truck drivers. When drivers use it for the first time, they can directly use this function by adding basic parameters such as truck type, brand, weight, length and width. During the use of truck navigation, Autonavi map performs intelligent calculation based on high-precision big data, and will automatically plan a navigation route that meets the restrictions of all aspects of the truck they drive. The road is safe and smooth to avoid violations and dangers.

It is understood that the current Autonavi map has covered more than one million truck weight limits, height limits, width limits, axle load limits, travel restrictions, bans and other road information across the country. In addition, the Autonavi map also specially adds the location data of truck checkpoints across the country, and provides navigation and voice reminders during the navigation process, allowing drivers to know the number and location of checkpoints.

Another new feature of the Autonavi map, "Team", is also very suitable for the needs of truck drivers. The so-called "team" means that drivers share each other’s real-time location through the same group of team passwords, and can be displayed in real time on each other’s Autonavi map navigation interface, which is convenient for each other to view and find. Since truck drivers often start in teams when delivering goods, and the journey is long, they can take care of each other through the "team" function of the Autonavi map. In addition, with the help of this function, cargo owners and card sisters can also check the real-time location of drivers and keep abreast of their movements.

"Truck navigation once again reflects Autonavi Maps’ professional and profound accumulation in big data." The person in charge said that Autonavi Maps has Class A surveying and mapping qualifications for navigation electronic maps, Class A qualifications for surveying and mapping aerial photography, and Class A surveying and mapping qualifications for Internet map services. As of the first half of 2017, Autonavi traffic big data has covered 360 + cities across the country, as well as 7.90 million kilometers of navigation road data, with more than 400 kinds of road attribute information alone.

The launch of truck navigation has once again enriched the travel services of the Autonavi map easy platform. The easy platform is the one-stop public travel service platform first launched by Autonavi in the middle of this year. It has previously been connected to many travel service providers such as Didi Chuxing, Shenzhou Special Car, Shouqi Car, Mobike, ofo, and Flying Pig.

　　Reference News NetworkReported on August 22Russian media said that the creation of a Sino-Russian joint orbital cluster (consisting of 50-55 satellites) will help use the Beidou Satellite Navigation System (BDS) anywhere in the world. Many Asian countries are now using the Beidou Satellite Navigation System. Andrei Jonin, a member of the Russian Government Expert Council and a corresponding member of the Russian Academy of Sciences, was interviewed by the Satellite Communications Agency and made the above statement on the completion of the compatibility test between the Russian GLONASS satellite navigation system and the Chinese Beidou satellite navigation system.

　　According to the Russian Satellite Network on August 19, Jonin said that after building a unified satellite cluster, "concerns about possible movements of Americans and Europeans will be completely eliminated." He pointed out that Americans can cut off the global satellite positioning system and do whatever they want with it, but this has no impact on consumers of GLONASS and Beidou services.

　　According to the report, the study of navigation conditions along the Silk Road Economic Belt by Chinese and Russian experts ended simultaneously. In Russia, the test route was carried out in the promising "Europe-Western China" international transportation corridor, with a total round-trip distance of about 7,000 kilometers. Chinese experts carried out tests along the route of Xi’an-Lanzhou-Urumqi-Khorgos, with a total length of more than 3,200 kilometers.

　　According to the report, the two sides analyzed the operating conditions of the navigation system, the possible interference of using two navigation systems simultaneously, the coverage of traffic lines, and other parameters required for high-precision navigation. The resulting data will help the Chinese and Russian researchers to draw conclusions about how much more accurate the two systems, Glonass and Beidou, can be when operating together than when operating separately.

　　Yonin has no doubt that Beidou will become a global satellite navigation system for Chinese military personnel by 2020.

　　According to the report, China has set this mission, and Jonin said that there is no doubt that China will solve this task. China plans to launch satellites because their current orbital cluster lacks some satellite composition for global coverage. China will have 30 satellites in orbit by 2020, which is enough to solve its own military mission at any time and any place. But the global Beidou will only be used for military purposes, and 30 satellites will not be enough for civilian purposes, because with most consumers living in cities, 50 to 55 satellites are required. That is to say, the Sino-Russian joint satellite cluster is sufficient for them. In this scenario, Beidou becomes a global satellite navigation system, like GPS and Glonass. You can call this orbital cluster whatever you want – the China-Russia orbital cluster, the SCO orbital cluster, the BRICS orbital cluster… The main thing is that it will be independent, so after the construction is completed, all countries that want to use this orbital cluster can no longer worry about any movements of the Americans and Europeans.

　　Experts explain that in the event of a conflict between China, Russia, China, Russia, and the United States, all consumers of GLONASS and Beidou navigation services will not be harmed in any way. This is important for all countries concerned about US sanctions, including those related to the use of GPS.

　　During the test, the possibility of providing high-precision navigation services by the future joint system of Glonass and Beidou was analyzed, that is, the coordinate position was determined within the accuracy of tens of centimeters or even a few centimeters, rather than within the accuracy of 10 meters to 15 meters. Yonin pointed out that, indeed, for current car freight or railway transportation, this problem is not so urgent at present.

　　For the future mode of transportation, it is also called "smart driving" or "partially driverless", and so-called "caravan driving", which means that multiple trucks form a kind of serpentine formation, and the driver of the first car guides the entire caravan. All this is necessary. What is needed here is high-precision navigation. So, it is very good to have started to study this problem for the future.

　　According to the report, Russian experts estimate that, like the entire project, the test results will help ensure high-precision satellite navigation services for Chinese and Russian consumers in the coming decades. The Sino-Russian joint navigation system is a strategic project. It is no accident that the above cooperation direction is regarded by both sides as the most promising direction in the high-tech field.

Author: Xiao Yu; please bring the above information for reprinting as automatic authorization

In the past few years, we have seen the "death penalty court verdict" of fuel vehicles in the news every now and then. Today, a certain car company announced that it will completely stop production of traditional fuel vehicles in the near future. Tomorrow, a certain country announced that before the mid-21st century, all commercially available models will be turned into electric vehicles.

As early as September 2017, MIIT had stated that China was also studying and formulating a "ban on combustion" timetable. After the tone was set, all kinds of news were flying around. Because the independent brands announced that they would stop production of traditional fuel vehicles in 2025, many news initially said that the time for China to completely ban combustion would be 2025. Later, an official background "Study on the Exit Schedule of Traditional Fuel Vehicles in China" also said that private cars in first-class cities will achieve comprehensive new energy in 2030, and China is expected to achieve a complete withdrawal of traditional fuel vehicles by 2050. Everyone immediately guessed that a complete ban on combustion will be achieved in 2050.

Three years later, there is still no certainty when China will fully phase out traditional fuel vehicles.

At the recent "Second Global New Energy Vehicle Supply Chain Innovation Conference", a scholar named Wang Binggang proposed: "China’s new energy vehicles and energy-saving vehicles should be developed simultaneously. It is not recommended to abandon traditional vehicles, it is not recommended to formulate a timetable for banning combustion, and it is not recommended to put forward the slogan of banning combustion in China."

Wang Binggang is the head of the expert group of the National Clean Vehicle Action Coordination Leading Group, the director of the Technical Committee of the National Electric Passenger Vehicle Technology Innovation Alliance, and the head of the National New Energy Vehicle Innovation Engineering Expert Group. His opinion represents not only himself, but also the many experts involved in national decision-making behind him. I believe everyone has smelled the signal that China’s ban on combustion may never come.

In contrast, other countries’ combustion ban schedules are completely certain, such as Norway in 2025, the Netherlands in 2030, and the United Kingdom in 2040. As we all know, compared with traditional fuel vehicles, Chinese car companies have a great advantage in new energy technologies. In recent years, they have been talking about overtaking in curves. Why is there a curve braking now? To put it simply, in order to avoid "policy waste". With China’s current conditions, it is very unrealistic to completely stop the production of fuel vehicles in 2030. Even by 2050, China’s general environment is still not suitable for only selling new energy vehicles. The introduction of a timetable is just causing trouble for everyone.

The countries that have implemented the ban on combustion have several things in common. First, they are often small in size, with Norway, the Netherlands, and the United Kingdom all being relatively small. New energy vehicles represented by pure electric vehicles, at least with the current level of technology, can only reach a few hundred kilometers. When the electricity is used up, it is necessary to charge the nest. For small countries, this battery life is enough to cope with a domestic trip and is more convenient to use.

Second, their economies are more developed, and the auto market is close to saturation. When everyone has a car, it is difficult for the auto industry to sell new cars. Changes in regulations will accelerate the obsolescence of old cars, which is a way to stimulate car consumption.

Third, their electricity mainly comes from clean power generation. European countries, represented by Norway and the Netherlands, use a lot of nuclear power, wind power, hydropower, and solar energy instead of coal and oil for thermal power, which means that their new energy vehicles are really "zero emissions" when they operate, rather than transferring emissions to power stations.

The above three characteristics are also the basis for the implementation of a comprehensive ban on combustion. Unfortunately, China does not have a single feature. Our country is very vast, and the geographical environment is very complex. New energy vehicles with a range of several hundred kilometers may not even save money on a single charge. Our average car ownership per thousand people is 154, the UK is 519, and Norway is 584. Obviously, China’s automobile market still has great potential. There is no need for a mandatory ban on combustion to stimulate consumption for the time being. 70% of our electricity is thermal power obtained by burning coal. If the combustion is completely banned, it is equivalent to the power of the car being basically provided by coal. This is not an environmentally friendly thing.

Regarding electricity, we have to say a few more words. Many people know that China needs to import a large amount of oil every year, and then feel that as long as the car is fully new energy, it can reduce its dependence on imported oil and ensure China’s energy security. The current ban on combustion is only to replace oil burning with indirect coal burning. Coal and oil are both non-renewable energy sources. China’s coal self-sufficiency is higher, but it also needs to import more than 300 million tons per year. Coupled with the consumption of new energy vehicles, China’s coal resources will only dry up faster, and it will be more dependent on imported coal. Isn’t it the same thing?

It is precisely because we do not have the conditions that we are calling for the ban on fuel vehicles at this time, and the whole of China will pay a huge price for it. And the dividends that come from this price are not much. Only Chinese car companies that have an advantage in the field of new energy can make a lot of money because of this, and everyone else will suffer.

At present, the correct path for China to take is not to set a timetable for banning combustion and let the market eliminate fuel vehicles. For a long time to come, the tone of China’s auto market should be that fuel-efficient vehicles and new energy vehicles should go hand in hand, walking on two legs. On the one hand, continue to tap the potential of internal combustion engines and drain their last bit of potential. On the other hand, improve new energy vehicles and related facilities to make them more comfortable and environmentally friendly to use.

Future new energy vehicles may switch to graphene batteries with extremely high performance (essentially a super capacitor rather than a chemical battery), which can be charged in a few seconds and have a range of thousands of kilometers; perhaps they will be replaced by hydrogen fuel cells, just like a fuel car refueling, full of hydrogen and you can run. Anyway, it will not be the current "electric dad". It will take a lot of time for new energy vehicles to complete the transformation from dad to true god, which may take decades or hundreds of years. At the same time, human beings have to complete the transformation of energy structure, no longer relying on coal to generate electricity, and switching to cleaner power generation methods, which will be a more difficult task.

Most countries in the world, like China, do not have the conditions for a ban on combustion, so they take a wait-and-see attitude, like the United States, Germany, and France, which release rumors of a ban on combustion every now and then, but there is no actual action at all; car companies are just playing word games to cope with the increasingly strong calls for environmental protection. Now the car companies that have announced that they will stop producing traditional fuel vehicles should be studied carefully. They are all models that are driven by engines. They add a 48V system to the engine, which is not a "traditional fuel car". This is a real monkey…

Everything must be prioritized. Should fuel vehicles be eliminated? Should! Should fuel vehicles be eliminated now?

　　[PConline Beijing Railway Station Quote]As one of Huawei’s popular models this year, Huawei P7 Telecom Edition has sold very well since its launch. P7 inherits the good design concept of the previous generation flagship P6. The front adopts a 5-inch 1080P full high definition screen, and the pixel density reaches an amazing 445PPI. The overall thickness of Huawei P7 is only 6.5mm. With the full metal frame of the brushed process, the whole machine is thin and has a first-class feel. At present, the latest offer from Beijing merchants is 2299 yuan. If you like it, don’t miss it.

Huawei P7 Telecom Edition　　picture　　series　　review　　forum　　quote　　Online shopping price　　

　　　

　　　

　　Huawei P7 Telecom Edition uses its own HiSilicon Kirin 910T 1.8GHz quad-core processor, 1.8GHz main frequency, 2GB RAM + 16GB ROM, and supports maximum 64GB memory expansion. 5.0-inch 1080P resolution IPS screen, using in-cell technology, the front and back bodies cover the third-generation Corning Gorilla Glass. 13 million pixel rear + 8 million pixel front-facing camera, the main camera adopts F2.0 aperture, Sony 4th generation stacked sensor. Based on Android 4.4.2 customized Emotion 2.3 operating system and 2500mAh capacity battery.

　　Editor’s comment:As a brand-new flagship model, Huawei P7 Telecom Edition not only has a slim and fashionable appearance, but also has a very practical configuration. And this Telecom Edition model also supports triple Netcom and dual SIM dual standby, and has ten-level beauty functions. For friends who love selfies, Huawei P7 Telecom Edition is a good choice.[Return to Beijing Branch to view more]

　　When purchasing a machine, mention PConline Pacific Computer Network for better service or discounts.

　　[Reference price]:Huawei P7 Telecom Edition　2299 yuan.
　　[Sales merchant]: Beijing Shengtong Innovation Technology Development Co., Ltd.
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In 2023, the prestigious "VOGUE Fashion Fund" project landed in China for the first time. The award was jointly founded by American VOGUE and the American Fashion Designers Association (CFDA), and has nurtured many cutting-edge designers in the past 20 years. A few days ago, the VOGUE Fashion Fund 2024 China Young Designers Support Program was officially launched. This support program will protect the growth of designers in all directions. In addition to winning awards, contestants can also deeply connect with top international fashion resources.

As one of the most eye-catching industry events this year, how to undertake the influence radiated from the designer circle online? Unlike international projects, which often seek the head platform, "VOGUE Fashion Fund" finally chose Xiaohongshu as the exclusive platform partner.

Think about it carefully, such a choice is reasonable-since last year, Xiaohongshu has made full efforts in e-commerce.

Thanks to the unique content gene, Xiaohongshu e-commerce is rapidly forming an atmosphere of integration of brand merchants, buyers and users. Xiaohongshu e-commerce has established brand recognition through rich content, and the advantages of high repurchase rate and low return rate have also made many brands start to make efforts in Xiaohongshu e-commerce, treating it as a high-potential player at the same level as WeChat video number, and the last "traffic depression".

Among them, designers are a special group, which is a circle that matches the platform mind and user portrait of Xiaohongshu. In the past year, the potential of designers in the rise of Little Red Book is obvious: under the topic of Little Red Book # First Person Designer #, the exposure of notes has exceeded 79 million. In 2023, Xiaohongshu launched Xiaohongshu REDlabel, as a store IP with Xiaohongshu certification, unique concept, fashionable attitude and leading the trend. Since March last year, the number of REDlabel brands has increased fourfold.

If we look at the whole industry horizontally, designers are also one of the brightest new forces in the past two years.

In the past, designers in China made their mark in the industry more by "creativity", but the lack of business operation knowledge made the subsequent development of designers’ brands weak. Changes have occurred in recent years. More and more young designers have completed the identity transformation from "designer to manager", and the incubation process of independent designer brands has obviously accelerated. These stylized designer brands have enriched the content of the platform and the source of "goods" with diverse brand temperament, and after gathering people with different interests, they have precipitated and formed "circle culture".

Xiaohongshu, which has rich content and buyers’ resources, naturally has the advantage of attracting designers, but how to maintain this advantage? How to make designers realize commercialization while recognizing the value of content planting grass, Xiaohongshu has its own solution.

Designers who are not obsessed with "explosive models"

Found a friend here

"I don’t really approve of the Internet, or the presentation of some short videos."

In 2014, Linhuanying registered her own original brand under the name of the pinyin of her name "Lin Huanying". At that time, the domestic market style was single, and there was no new national tide or new Chinese style. The most popular markets for clothes with oriental elements are in Europe and America. The sales logic of the apparel industry is mostly "fast-moving", and the high-priced "designer money" appears more in the show.

For a subdivided style like "New Chinese Style", it is no exaggeration to say that we want to find accurate users such as "looking for a needle in a haystack".

But Lin Huanying doesn’t want to give up. In 2023, the "New Chinese Style" became popular, and it swept out of the circle from Xiaohongshu, becoming the fastest growing track. According to the data of thousands of melons, the volume of notes related to "New Chinese Style" in Little Red Books increased by more than 390% last year, and the total amount of interaction increased by more than 188%. After nearly ten years, Lin Huanying finally waited for the "fashion reincarnation" and ushered in her own opportunity.

Lin Huanying described it as a feeling at that time: "I felt that I saw hope in Little Red Book." The notes spontaneously created by a large number of users make the "new Chinese style" completely out of the circle. This platform potential energy leads the cutting-edge trend style and quickly gathers a circle of "loving the new Chinese style". Here, she found fans-or "friends"-who can exchange brand ideas and fabric technology.

LINHUANYING, the manager of the new Chinese clothing brand Lin Huanying

Detonating the style of the minority, even the subdivided categories can find "accurate user groups" for them, input the first batch of users for the brand, and accumulate the reputation of designers through content fermentation, which is the unique value that Xiaohongshu can provide.

Long Hongzi, the founder of the handmade silver jewelry brand "soft mountains Soft Mountain", recalled that when he was studying in london college of fashion in his early years, he brought the traditional accessories of the Yi people, and people around him were very interested in these jewels. This gave her the idea of "building a brand in a literary and humanistic way". However, after returning to China to set up "Soft Mountain", it was not smooth at first.

She often feels lonely. "No one in China can understand what we are doing, and almost no one is optimistic. I don’t even have anyone to discuss, how to do this style of brand is to cross the river by feeling the stones. There is no case reference in China. "

She is eager to know, "What are my guests, living them?"

In 2023, exploring the beauty of tradition, represented by national tide culture and minority culture, became a new popular trend of Little Red Books. "It turns out that what my grandmother and they wear can also be worn by modern young people." Long Hongzi began to receive such private messages frequently on the account of Xiaohongshu. She was surprised to find that the face of the "guest" was no longer blurred. The unique customer community and sharing community in Little Red Book are natural research fields and communication spaces. This made her "a little closer to the real guests".

At the same time, the original vegetable tanning leather brand "Qiuzhen" also found this unique group in Little Red Book: "tap water users". Founder Cheng Baohua attaches great importance to these "real voices". These loyal customers shared their real experience and satisfaction with Qiuzhen products in Little Red Book, which made great contributions to Qiuzhen’s attention and growth. He believes that "because these sharing are real experiences, they are from the heart, so other users can feel that this is a real sharing."

The unique user communication atmosphere and real user voice on Little Red Book platform enable designers to find "confidence" and gain insight into market trends. Even in constant communication and collision, designers generate can come up with new ideas and feed back product development.

However, one problem is that when the field of "content planting" and "user communication" is opened, how can designers be willing to settle in and retain them, not only to "plant grass" but also to realize "transaction"?

From planting grass to trading

How to expand the "living space" of designer brands?

For a long time, Little Red Book has been imitated by other platforms.

Under the background of the peak of Internet demographic dividend, "seeking increment" is no longer the core competitive idea, and how to "tap the stock" is the main theme of competition. And "content" is the most intense battlefield-whether it is to improve the platform DAU (the number of daily active users), or to increase the frequency of users’ use and stretch the duration of users’ use, "content" has a miraculous effect.

For merchants, Xiaohongshu is the most suitable platform for interacting with consumers. When e-commerce enters the era of "diversified and multi-platform operation", many merchants begin to operate across platforms, while Xiaohongshu, video number and other platforms that have not invested much in e-commerce business before are considered as the last "traffic depression".

In 2023, Xiaohongshu obviously accelerated the process of commercialization and increased investment in e-commerce. In this year, Angel, Orfila and other small red book buyers’ live broadcast rooms have been circled one after another. The original power of small red book, "designer", became the first group to catch the small red book e-commerce express train, realizing "opening the market with content and buyers planting grass, and stabilizing the passenger flow with buyers’ cooperation and shops".

Soft mountains soft mountain new products

This is also in line with the expectations of many designers: customers who spend in Xiaohongshu first perceive the brand and content, and then trade, rather than the traditional e-commerce "54321" sales promotion. This gives Xiaohongshu e-commerce a "differentiated" advantage.

Lin Huanying recalled that she registered her corporate account in Xiaohongshu in April 2022, but it was only as a supplement to offline business at that time. It was not until July that she began to spend 50% of her energy on the operation of Xiaohongshu. Until the end of the year, she suddenly discovered that the online demand for Xiaohongshu was very high. She said that she came to Xiaohongshu at first because of "operating costs". "Because of the high investment in offline branding and the large market for other head brands, it is more difficult to start. However, being self-media has little pressure on capital requirements. "

In Xiaohongshu, they experienced three stages of growth. Due to the lack of certain e-commerce experience, they initially achieved initial growth through the investment of commodity notes. After Daren took the initiative to seek cooperation, it achieved a large increase again; After that, in the context of the platform encouraging brands to do shop broadcasting, preparations, anchor search and mutual running-in began in July last year, and shop broadcasting began to improve from September to October. To sum up, through the three steps of "note drainage, live broadcast by talented people, and self-broadcast by shops", we gradually found the rhythm of business.

ALMOND ROCKS(AR), a brand of designer socks, takes a fancy to the "stability" of management.

Its founder said that at first, the unique value of Little Red Book to AR brand mainly lies in its rich content and interactive community, as well as the gathering of buyers who have a unique understanding of wearing and fashion. But they gradually found that this value is not limited to promotion. "Our buyers are all real users. They are opinion leaders in the minority field, and they share the rules and feelings of dressing in daily life. I think this is the most touching thing for consumers." He revealed that the most direct impact is that consumers can understand products from multiple angles, which greatly reduces impulse purchases and the return rate is very low.

The founder of cashmere knitting brand "322 workhouse" believes that the small red book e-commerce is an incremental supplement. "After Xiaohongshu planted grass, even through passwords and other means, there will be a loss rate in the process of forming and transforming another platform. These data feedbacks made the team realize very early that opening a store in Xiaohongshu has the opportunity to minimize the turnover rate and improve the initiative. "

Whether it is because of the controllable operating costs, the consideration of inventory and return rate, or the incremental supplement, these designer brands have started to invest in Xiaohongshu e-commerce for different reasons. Xiaohongshu’s active user content community and rich buyer resources make them grow rapidly and have considerable potential.

The offline physical space of designer socks brand ALMOND ROCKS(AR)

China cutting-edge designer

What kind of long-term business position is needed?

In recent years, China designers have attracted more and more attention on the international stage and brought more and more heavyweight design awards back to China. Most of these designers graduated from famous design and art schools all over the world. Their design styles span traditional and modern times, and the original brand stores they created appear in the streets and lanes, which are gradually becoming the vanguard of China fashion industry.

But in the past, designers were a relatively "closed" group. A designer wants his own brand to survive, and the places where his works can be seen are very limited. Behind the seemingly rich choices, designers often need to pay an "invisible tuition fee". Designers who don’t know how to operate, channel or market may have to bear the price of failure. How to balance creativity and business is also a science-excessive commercialization may make the brand lose its creativity and become boring; However, excessive pursuit of creativity may also leave the market and make the brand unable to survive.

How can these young designers be seen by more people and cross the market cycle when the brand is still young?

Little Red Book, which is not so "commercialized" and has a unique "content gene", may be the most suitable platform to support designers’ brands. Xiaohongshu e-commerce is biased towards the bottom logic of "content community" and has built a set of traffic distribution mechanism with "content" as the core. Even the most individual niche designer brands will not be involved in the endless situation of "advertising and advertising". The right to speak is dispersed to buyers, users and experts, so that small and medium-sized brands also have the opportunity to "mine traffic by content".

These designers who are good at sharing their lifestyles and life concepts are not only the brand owners, but also one of the most important user groups of Xiaohongshu. It can be said that their style is brand style, which constantly attracts users with the same "smell" to approach the brand.

This is also an important reason why Xiaohongshu e-commerce has continuously introduced favorable measures to support designers.

Since last year, Xiaohongshu e-commerce has promoted designer brands with the help of many fashion buyers. Such as Angel, Orfila and Han Huohuo. The offline showroom launched once a month last year has created a space for designers to communicate with fashion buyers, so that designers can be seen by more people. This popular activity was continued this year, creating an online showroom.

In order to better support the brand, Xiaohongshu e-commerce launched the Focus30 list and the Rise100 annual list. This year, the RedForce project was also launched, which provided customized support according to the needs of the brand, such as the latest on-line riding plan, and invited fashion bloggers and designers to jointly build a brand live broadcast room, so as to open a bigger world for designer brands and find new growth.

Recently, Little Red Book REDlabel has become the exclusive platform partner of VOGUE Fashion Fund 2024, which is also to better incubate designer brands. During the event, Little Red Book REDlabel will join hands with VOGUE to open an exclusive registration channel for designers. REDlabel of Xiaohongshu will also provide "note flow incentive" and "green channel for opening a store" for the participating designers, as well as all kinds of training and resource support needed for the long-term operation of the store, so as to help the brand’s fans accumulate and grow, and open up the business path of "content-e-commerce" for them.

From opening a store in the offline trend block to creating the IP of the manager, this is the traditional path of designer brand development in the past.

However, with the increasing popularity of the domestic independent designer market, a more mature and professional way is needed to incubate brands. This requires not only enough fashion resources for irrigation, but also financial and commercial assistance to capital, which requires founders to learn multi-dimensional knowledge such as supply chain management, channel management and cost control to launch brand management.

In a sense, Xiaohongshu e-commerce, which supports designers from various aspects in terms of content, management and resources, has become an important platform for obtaining industry information and communicating with peers, and has also become a "novice training camp" for founders to change from designer status to brand management. In the future, with more and more original designers settling in and opening stores, Little Red Book will also become the core business position of cutting-edge designers in China, and under the unique ecological blessing of "content community", it will become a key channel to get through the dialogue between designers and users.

　　[Aika Auto 2021 Shanghai Auto Show Original]

　　At the Shanghai Auto Show, Zhiji Auto brought its heavyweight product (|). Tamia Liu, co-CEO of Zhiji Auto, Jiao Qiao, the owner of Zhiji Auto, and Tuoyue, the senior director of Zhiji Auto Intelligent Driving Project, had a dialogue with the media, which answered some questions that netizens were concerned about Zhiji L7 in detail. The following is a record of the dialogue.

　　Media: The pre-sale price of L7 is announced, saying that Zhizhi has established itself as a high-end electric vehicle brand. What is the basis for supporting Zhiji’s high-end development? How does Zhiji obtain and solve user needs? What role did Ali play in Zhiji automobile system?

　　Zhiji Automobile: As the seventh largest OEM in the world, SAIC is undoubtedly the first in China. SAIC did not face any financial pressure when it was doing the Zhiji project. Therefore, we are not looking for the cooperation between Zhangjiang Hi-Tech and Alibaba because of the demand for funds, but mainly to integrate the corresponding resources.

　　Alibaba has accumulated a lot in e-commerce and cloud computing, and Ali Dharma Institute has many forward-looking technologies, such as very advanced Alibaba Cloud technology, cloud computing technology, large-scale parallel data security technology, and related technologies such as customer operation in new retail. This is the core reason for Zhiji Automobile to seek Ali investment.

　　Zhangjiang Hi-Tech, known as China Silicon Valley, has talent advantages in chips, software, data, intelligence and many fields related to new energy. SAIC and Pudong have many years of in-depth cooperation, and Zhangjiang Hi-Tech can also provide chip, software and data support for Zhiji Automobile.

　　Based on the above reasons, we introduced Zhangjiang Hi-Tech and Alibaba as the two major shareholders of Zhiji Automobile.　

CEO-CEO of Zhiji Automobile-Tamia Liu

　　SAIC, as a high-end brand of Zhiji Automobile, is confident in — —

　　First, SAIC is already an established manufacturer in the manufacturing field, and its manufacturing supply chain capability is one of the strongest in the world. SAIC has an annual production and sales capacity of 7 million vehicles, while the China market only produces and sells about 24 million automobile products every year. The paint line, stamping line and final assembly line of SAIC are the strongest in China, and our car will be produced in Shanghai Lingang Global Lighthouse Factory. The technological level of this lighthouse factory, the level of robots and the precision of technological equipment are the strongest in the world. In addition, SAIC has a supply chain master like Huayu Automobile.

　　To give two examples, Yanfeng, a subsidiary of Huayu Automobile, is the largest and most technologically advanced interior integration solution provider in the world. Huayu Vision has also surpassed the global level in high-end headlights. Therefore, in terms of parts and components, the ability to support Zhiji automobile is very strong.

　　Second, from the technology itself, both hardware and software can fully support a luxury brand.

　　SAIC has invested heavily in hardware, software and platform. For example, the chassis platform used by Zhiji L7 came from 2016, when SAIC established a secret internal project team — — Project X is the predecessor of this car platform. It adapts to the future pure electricity exclusive architecture and the future SOA software architecture. Research and development work from 2016 to 2020, we have done a lot of accumulation in the early stage of this platform.

　　The car based on this platform can cover a wheelbase of 2800 ~ 3200mm, with a very large span. It can be compatible with battery packs ranging from 600 km to 1000 km, and can also be compatible with fast-changing and slow-changing battery technologies. At the same time, using all-aluminum chassis structure, all-aluminum material has two benefits for electric vehicles. The first is lightweight. At present, electric vehicles have two electric shafts and four-wheel drive, which are relatively heavy, so they must be lightweight. Secondly, the all-aluminum chassis, for electric advanced cars, is easier to guarantee handling and power.

　　At the same time, the rear wheel is equipped with the rear wheel steering function only available in millions of luxury cars, reaching plus or minus 12 degrees. The wheelbase of Zhiji L7 is 3100mm, which is the standard wheelbase of a complete C-class car. However, its steering radius is large, which makes it a little difficult to park in the city. The active steering of the rear wheel is to solve this problem, so that the steering radius is smaller and the frame control is more dexterous. At high speed, it can also rotate in the same direction, so that the yaw rate can be reduced by about 35% like driving a yacht, so that the vibration of the car is minimal when you change lanes. The rear wheel steering of many luxury cars is optional, but it is standard on Zhiji L7 car. There are many bright spots like this, so it can fully support the performance of the chassis of an advanced luxury brand from the hardware.

　　From the software point of view, SAIC has just released its SOA strategy not long ago. Zhiji Automobile is the application of SAIC SOA and the core user of SAIC Software Center Zero Beam. SOA platform has a very subversive value for consumers, which will help Zhiji brand to build what smart auto time should look like.

　　There are three kinds of target groups, namely, technology enthusiasts, egoists and fashion followers. These consumer groups are relatively young Kochi consumers with strong purchasing power and high knowledge level in the market. They have a common feature, that is, our brand slogan "I am self-reliant", because young consumers are very confident in their judgment of self-values and knowledge. Based on this judgment, the flexible software and hardware integration of SOA can be customized, which can bring me freedom and personal value to consumers.

　　Originally, air conditioners, seats, doors, skylights, intelligent driving, etc. on the car body were all mastered by core suppliers, and different suppliers were "islands of information". Today, with the SOA platform, we have the ability to encapsulate the underlying architecture of software atomically, and users can combine it at will. There are thousands of SOA capabilities that can be developed by 90 controllers. In theory, we can create unlimited combinations and customize the required functions according to the needs, instead of being limited by the so-called OEM. This is our interpretation of customers, which is also the point that our SOA can really empower.

　　Therefore, no matter in terms of soft or hard capabilities, or in terms of SAIC’s manufacturing capabilities, support capabilities, supply chain capabilities and quality control capabilities, it can fully support Zhiji, a luxury brand of China.

　　The automobile entered China in the 19th century, and it has been an imported western brand for so many years. But now the industry is rapidly upgrading to electric intelligence, especially intelligence. I think with China people’s deep understanding of intelligence and investment in Internet facilities, the smart electric vehicles in China will change the world in the future.

　　Media: What should be the structure of car companies in user-oriented enterprises? What are the uniqueness compared with these enterprises?

　　Zhiji Auto: We refuse to be a copycat of user data.

　　User data is very important, which will drive enterprises to move forward slowly and become the core driving force of iterative service experience. Therefore, we are the first to launch the CSOP user data rights plan, which has certain revolutionary changes in the company’s initial genes, which is not the same as other enterprises.

　　We set aside 4.9% of the equity income, and through 300 million "original stones", we gave back to our users for their data contribution. Take intelligent driving as an example, intelligent driving needs to be iteratively upgraded, and this requires continuous accumulation of user data to solve 10% of the long tail problem. Users can obtain the original stone through "in-program mining" or "cultivation mining", and the original stone can contribute to his data. In this way, users will become our co-creation partners in the era of smart cars, and they will have a deeper sense of participation. We will also give some feedback to users, make corresponding changes and changes to some suggestions and problems, and give them good products and corresponding rights and interests.

　　The company "Zhiji and I" is the operator of the 4.9% share income. This company is currently in charge of Jiao Qiao, truly standing on the front line and standing with customers. At the same time, he is also responsible for the communication between the user manager and the user in Zhiji Automobile, including the online community operated by our future users, including content production and so on.

　　From the organizational structure, it is completely different from the original automobile company. Our marketing will not have ATL and BTL. The original air launch, the middle fault, the 4S shop can’t meet, the operation is facing difficulties, and the marketing value will be greatly reduced. Now the real right to speak is in KOC and KOL, and most of our energy is in data-driven content sharing. The whole organizational structure is based on private domain operation and super user operation. We will break the original rules and re-establish brand-new channels.

　　Cars are high-value and low-frequency, while the Internet is low-value and high-frequency, which determines that it is difficult for automobile enterprises to operate customers, and our CSOP has completely solved this problem, which makes the viscosity between enterprises and customers very high, even higher than that of being hungry. The opportunity and frequency of customer operation will be completely different from the original, which gives us the opportunity to do real in-depth operation, which is a cornerstone for our marketing to be transformed into data-driven operation.

　　Media: Has Zhiji given any consideration to the plan of financing and listing?

　　Zhiji Automobile: We have a very complete plan for financing and listing, and there will be A, B and C financing plans and a very clear listing plan.

Person in charge of Zhiji automobile users-Jiao Qiao

　　Media: Where will the focus of Zhiji’s future investment be?

　　Zhiji Automobile: First of all, SAIC invested in Momenta for Zhiji Project. Momenta is one of the leading companies in autonomous driving software and algorithms, and is rated as one of the top 50 innovative enterprises in Silicon Valley. It is a very senior science and technology company in the field of autonomous driving. SAIC is Momenta’s golden customer, and has a very deep cooperation with them, so Zhiji Automobile can provide you with IMAD’s extraordinary customer experience today.

　　In the past few years, SAIC has increased its investment in software, such as companies in algorithms, software and data factories like Momenta; At the same time, we will also invest in key hardware areas, such as Horizon.

　　In addition, SAIC has invested in some soft and hard companies, which will become the origin of our empowerment, such as a company in Austria, Europe — — TTTech, the head enterprise of aircraft flight control RTOS. In the aspect of automatic driving control, real-time operating system is an unavoidable technical barrier. SAIC has established a joint venture with TTTech for a long time, and Zhiji Automobile will also use TTTech’s most advanced RTOS technology.

　　Besides, in terms of batteries, SAIC is not only a business partner of Contemporary Amperex Technology Co., Limited, but also an investor of early CATL. Zhiji automobile can be applied to the top technology of CATL.

　　Media: Door to Door Pilot intelligent driving system, what is the current situation? There will be a lot of rising hardware costs in intelligent driving. How can Zhiji balance the rising hardware costs and pass them on to users, or how can users use this data to feed back their own hardware costs?

　　Zhiji Automobile: We have started a lot of intelligent driving test. The so-called Door to Door Pilot intelligent driving experience is to complete the whole intelligent assisted driving experience of automatic parking in the parking lot according to the preset navigation plan, through city navigation and high-speed navigation until the user leaves the car at the drop-off point and the vehicle automatically parks in the parking space.

　　Now everyone is targeting at structured roads, urban expressways or expressways, such as NGP or NOA, to realize the ability of multi-scene connection. Intelligent driving function is the next track, or a new arms race. For this piece, we have been conducting road tests since the end of last year, including the most challenging urban scene.

　　In terms of cost, let me give you an example. Originally, there were two things in the automobile industry, one called ESP and the other called ABS. At first, ESP was the exclusive configuration of high-end cars and high-end brands, and the hardware cost of the system was several thousand dollars. Later, it was proved that it could reduce the death rate of serious traffic accidents. After various countries made it standard, the cost decreased by more than 90%. The meaning of this example is that, first of all, intelligent driving should not be a tool for any business to make profits. I believe that intelligent driving will definitely become a standard in time, because it can really reduce the death rate of traffic accidents and is a social welfare, just like ESP in that year.

　　If it becomes standard, the cost will definitely be reduced. At present, the main challenge of intelligent driving perception system and chip system is to reach the vehicle regulation level, for example, the camera of vehicle regulation, whose requirements are mainly the process safety requirements of vehicle regulation and the requirements of high temperature, high humidity and high precision of vehicle regulation, which itself does not necessarily increase the material cost. The key is your understanding of the vehicle condition. When this industry awareness system becomes more and more standard, that is, when the assembly volume is increasing, its level will be significantly improved and the price will drop significantly, which has been confirmed many times in the automobile industry. As long as you have enough quantity and demand, the price is definitely not a problem.

　　In addition, the core now is IDP, which is the arithmetic control unit of intelligent driving. At present, this piece has two constraints, and the price of the chip is difficult to negotiate. Moreover, the universal chip based on vision is not really designed specifically for automatic driving perception. Its computing power of 30 tops may be 40% to 50% for real perception. In the future, the chip that is really used for autonomous driving perception may be customized.

　　The IPD chip is put on the car after being made into a control calculation unit, which requires a balance between production capacity, output and technical requirements. At present, only high-end cars are equipped with IPD chips. In the future, there will be a lot of room for decline in both perception and planning unit itself, so that it is possible to bring intelligent driving experience to all consumers.

　　Moreover, intelligent driving is an investment-intensive period in recent years, and the cost is very high. With the maturity of technology in the future, its efficiency will be greatly reduced, and consumers in the future can experience intelligent driving ability with more frequencies and lower thresholds.

　　Media: At present, in the field of autonomous driving perception, various enterprises have different technical paths. Excuse me, in the future, will Zhiji’s auto-driving system choose lidar as the technical development direction?

　　Zhiji Automobile: Zhiji L7 chose the vision-based automatic driving perception solution; The whole vehicle is equipped with 12 cameras, 5 millimeter-wave radars, 12 ultrasonic radars, military-grade ultra-high precision inertial navigation, high-precision maps and V2X terminal technology.

　　Based on the advanced visual perception system, Zhiji L7 is also compatible with the redundancy scheme of lidar software and hardware architecture, and supports the upgrade capability of NVIDIA Orin X(500~1000+TOPS) and two lidar systems. Later, when the lidar enters the mature stage of commercial mass production, Zhiji L7 can quickly and conveniently upgrade the lidar system capability. Our second car, the LS7, will also be equipped with advanced laser radar software and hardware system after mass production.

　　Media: When is Zhiji Automobile expected to realize L4-class autonomous driving of a single route? When can I experience the Door to Door Pilot autopilot of Zhiji automobile?

　　Zhiji Automobile: In fact, the Zhiji L7, which started the pre-sale today, has the self-driving ability of Door to Door Pilot in some cities when it is delivered. Starting from June this year, we will gradually open test drive opportunities to media friends, hoping to bring you an experience worth looking forward to.

　　Media: The pre-sale price of Zhiji L7 is 408,800 yuan. What kind of consideration is the price based on? Think of it as a flagship car, and then push a variety of lower-level models, or do you have other considerations? In the era of intelligent electric vehicles, intelligent driving may become the standard of vehicles. In this case, what do you think luxury electric vehicles should look like in the future? What does it support its high price?

　　Zhiji Automobile: Frankly speaking, we only introduced the price of the Angel Edition after careful consideration.

　　Zhiji L7 is positioned as a luxury pure electric smart car. In terms of size, the wheelbase of Zhiji L7 is 3100mm, which is basically the size of C class and (|), but the size can’t explain everything, because the wheelbase of electric car is different from that of gasoline car.

　　In terms of configuration, Zhiji L7 is equipped with CDC electronically controlled suspension and rear wheel steering, which are only available in 800,000 or even millions of traditional cars, as well as our all-aluminum chassis and front double wishbone/rear multi-link suspension system, which are also available in hundreds of thousands of gasoline cars, so from the physical hardware itself, we adopt leapfrog configuration.

　　In addition, we have to look at what luxury quality is from another angle. There are two aspects that I particularly want to talk about. The first is design. We didn’t do a design analysis meeting like a fuel car, because the skill of high-end brand design itself is not based on words, but on your feelings. We invited the top designers in the world to design Zhiji L7 to ensure the proportion and streamline of the car body, and we have an overall grasp. If you look at it from 45 degrees behind Zhiji L7, this car brings you a very luxurious atmosphere.

　　On the other hand, it is the manufacturing process. For example, Zhiji L7 will be produced in Lingang Lighthouse Factory of SAIC. We have invested more than 100 million yuan to improve the stamping manufacturing capacity of Lingang factory from 300 to 400, so that the quality standard can be improved by leaps and bounds.

　　In addition, in terms of VOC control of vehicle interior, our quality and materials are absolutely outstanding, and the total VOC emission inside the vehicle is only one tenth of the national standard, which is definitely the standard of European home improvement industry. From this aspect, I think it is a new way and dimension to express luxury.

　　Media: rough stones and crystals are very interesting, but I feel that the gameplay is very complicated. Where are the core interests of users? Recently, data security has attracted great attention. How can we ensure the security of this data and the privacy of users?

　　Zhiji Automobile: Actually, the gameplay is very simple. We have two ways to get the original stone. The first type is "nurturing mining". Users only need to download our official APP, participate in brand co-creation activities or interactions, such as limited special exhibitions of art, and discuss how digital art can be combined with smart cockpits, such as publishing suggestions on Zhiji cars on the APP. You can get crystals in activities like this. Then the original stone is extracted in the form of a blind box, and when it is really delivered, the original stone will be activated and grow together with the value of our company.

　　The second type is "in-program mining", which aims at the real Zhiji car owners in the future. After owning Zhiji car, they will run a certain mileage every year. When driving Zhiji car, the original stone will fall according to a certain probability, and the more they drive, the greater the probability of getting the original stone.

　　We will also regularly publish tasks in the community. For example, when studying intelligent driving, we need some data in specific areas, and car owners can drive to punch in on weekends. Accumulate a certain amount of data, through data backflow, simulation and algorithm, and then we will iterate our intelligent driving technology to give users better products, and at the same time we will give users more feedback. Therefore, it is very simple to play. Both ways, whether you buy a car or not, can participate in our CSOP gameplay.

　　When did you choose to do the CSOP user data rights plan? We know very clearly that data is two-sided.

　　First of all, starting from the strategy, we have two cameras, a DMS and a CMS in the car, but in order to protect consumers’ privacy, we promise never to adopt the technology of Face ID, and we can completely solve this problem technically. For example, if you are sleepy and your eyelids are fighting, we only need to extract the core information of your face, such as eyebrows and eyelids. In the system, even if hackers come to attack in reverse, they will never find a complete face.

　　Secondly, we have established the IDPP Data Privacy Protection Committee, which is set up by experts in customer privacy, and is independent. In the process of developing many new functions, some functions that may violate consumers’ privacy will be decided and evaluated by them.

　　Thirdly, we use some advanced technologies, such as zero-knowledge proof, differential privacy, database firewall, etc. to protect data security.

　　Based on the above three aspects, users can rest assured that we can use data to create an experience for users without infringing on users’ privacy.

　　Media: (|) The concept of 4.9% equity co-creation was also put forward at the press conference; In this regard, what does Zhiji Automobile think?

　　Zhiji Automobile: Frankly speaking, our mood is very complicated. A few days ago, I wrote a paragraph on WeChat, saying that CSOP is only the inevitable logic that Zhiji Automobile has led the times, and it will definitely be recognized and follow by more and more people. But I didn’t expect that just a few days later, I would be followed by such a simple and rude follow.

　　The reason why it is said that the mood is complicated is because it is difficult for people to imitate CSOP easily. Behind this innovation, we need to invest huge resources and do our homework.

　　The first is the compliance barrier, and its operating rules must comply with laws and regulations. The core of this plan is to give back the income corresponding to 4.9% equity to users. To this end, in the past year, we invited more than a dozen law firms to repeatedly scrutinize and study one by one, in order to not only give back the rights and interests for the contribution of user data, but also comply with the supervision of laws and regulations in a seamless way to ensure the smooth operation of CSOP after its launch. Any follower who wants to do this must also do his homework; It is irresponsible to users to imitate and act rashly.

　　The second is technical barriers. If we want to give back to users’ rights and interests fairly, justly and openly, we must have strong and advanced technology to support it. There are smart contract technologies, users’ data security and users’ privacy security, which are very complicated and necessary.

　　We say that in the intelligent era, the data provided by users is the core driving force for the growth of enterprises; Therefore, all enterprises want to be user-oriented enterprises. According to the logic of this era, the CSOP of Zhiji Automobile is the terminator of white user data. We should also say: following the logic of the intelligent age, if you continue to be vain, you are choosing to be the enemy of the times.

　　I believe that there will be more and more followers of Zhizhi in the future.

Senior director of Zhiji automobile intelligent driving project-Tuoyue

　　Media: What kind of differentiated label does Zhiji Automobile want to put on itself in the track of the intelligent age?

　　Zhiji automobile: in the intelligent age, data determines experience and software defines automobile. Every　 mile　 counts，Every　 byte　 builds！ It is the label of Zhiji automobile. We make every kilometer of users’ travel generate value, so that every data provided by users can become the fuel to promote brand progress and product evolution. In the symbiosis and co-creation with users, the user experience is constantly improved, and the user travel experience is getting better and better.

　　Media: The first batch of consumers in the pure electric vehicle consumer market have already generated replacement demand. Excuse me, has Zhiji Automobile launched a targeted replacement plan for these "old owners" of pure electric vehicles?

　　Zhiji Automobile: I feel that this is a question of exploring the target market. First of all, Zhiji Automobile values the rapidly growing high-end pure electric smart car market segment. In March this year, the sales volume of new energy vehicles in China was 189,000, with a year-on-year growth rate of 300%+, and it is still growing rapidly; Among them, 85% are pure electric vehicles, and the market share of pure electric vehicles with a price of more than 250,000 yuan has increased from 4% to 35%, an increase of nearly 9 times, which clearly shows that the consumption trend of new energy market is tilting towards high-end and high endurance; The goal of Zhiji Automobile is to get our due share from this incremental market first.

　　But this is not the whole story. The more important goal of Zhiji Automobile is to occupy a place in the luxury car market. After 28 years of continuous growth, the passenger car market in China began to grow negatively in 2018; On the other hand, from 2018 to 2020, luxury car brands represented by BBA maintained a positive growth rate of double digits in the China market, with an annual sales volume of about 3.5 million vehicles. Therefore, Zhiji Automobile should not only focus on the new energy vehicle market with a monthly sales volume of 189,000 vehicles, but also focus on the luxury car market with an annual sales volume of about 3.5 million vehicles and is making great strides; And the latter is more important. Because in the luxury car market, the proportion of post-85 s and post-90 s is rapidly increasing, and they are the "golden users" of Zhiji Automobile.

　　Young users in China have the following characteristics: First, they don’t think BBA is a myth. Users who are a little older have a traditional path of car selection and upgrading in traditional values, for example, upgrading to Mercedes-Benz after getting started and having a small career, and upgrading to &hellip if they have the ability again; … BBA is the representative of a luxury car brand in this path. However, this upgrade route is being gradually broken by young people in China. He doesn’t think BBA is the only landmark in the upgrade route.

　　Secondly, young people in China are really "little pink" at heart, and have stronger values and self-confidence. They have a very strong judgment on their own knowledge and values. This view has been repeatedly confirmed in industries such as FMCG and clothing, and it will certainly happen in the automobile industry. Therefore, a truly powerful new species of smart electric vehicles, born in China, must have a strong appeal to young people in China.

　　In a word, the core market of Zhiji Automobile is 85% of the new energy vehicle market (pure electric vehicle market segment), and with the young Kochi users in the 3.5 million luxury car market, this market is at least 2 million in annual sales.

　　Therefore, the imagination of the growth of Zhiji Automobile is very large.

Main parameter 1.5T DCT flagship model 2014 1.5T DCT exclusive model 2014 Manufacturer’s guide price: 209,800 189,800 Dealer quotation: Brand: BYD BYD Level: Compact car Compact car Length/width/height (mm): 4740/1770/1480 4740/1770/1480 Wheelbase (mm): 2670 2670 Track (front) (mm): 1525 1525 Track (rear) (mm): 1520 1520 Luggage compartment volume (liter) 300 300 Tank volume (liter): 50 50 Displacement (ml): ▲ ▲ Number of cylinders: four four Transmission form: powershift powershift Gear number six six Front brake: Ventilated disc Ventilated disc 100km acceleration time (s): 5.9 5.9 Vehicle kerb mass (kg): 1720 1720 View detailed parameter configuration of BYD Qin > >