The credit card and savings card in hand can be put together to fight the landlord. However, nowadays, whether we surf the internet for passionate shopping, transfer money online, pay back credit cards, swipe the code by subway or scan the code in convenience stores, we basically rely on mobile phones. After all, mobile phones are the cyber ontology of urban workers. Every urban migrant worker who holds a large number of credit cards has suffered from insomnia, dreaminess and hair loss for a few days at the end of the month, because credit card repayment bills are pouring in, but you can never remember the repayment time. In order to reduce the burden on the life of urban workers, many mobile payment platforms have emerged in recent years, but the use process is still full of twists and turns. For example, the repayment fee of credit cards is getting more and more expensive, the bank card number needs to be photographed or manually entered, the management steps of multiple bank cards are numerous, and various preferential activities are scattered everywhere. I don’t know whether it is convenient for the life of urban workers or worse.

　　Adhering to the core idea of bold doubt and careful verification, some media recently experienced the "unified mobile payment app for banking"-China Unionpay Quick Pass. After a short operation, it was found that it really provided a lot of convenience for our daily life in terms of bank card management and consumer payment. We have three core requirements for a mobile payment software! Safe, convenient and preferential. Let’s start with the most important security. China Unionpay Quick Pass APP is a mobile payment product jointly built by China UnionPay, various commercial banks and industrial parties, with 430 million users. China Unionpay Quick Pass APP, which has the status of the national payment team, has a very high security guarantee for user accounts. Secondly, it is the most troublesome convenience. China Unionpay Quick Pass APP systematically integrates the product functions according to the pain points of users in mobile payment. In the process of evaluation and use, we found that it has the following special advantages: 1. One-click card binding, cross-bank and cross-category management of 30 cards; 2. Credit card repayment of 0 handling fee, support for automatic check of hundreds of bank bills; 3. Cross-bank transfer of 0 handling fee, no need to withdraw cash when arriving at the card in real time; 4. Check the balance of multiple savings cards with one click, and the assets are clear at a glance.

　　One APP can handle all bank cards.

　　What is the first step to access the fast cyber mobile life? Of course, it is bound to a bank card. At present, the most common way to bind the card is to manually enter the card number or take a photo of the bank card for system identification, but both of them need to be stuck with you. If there is an emergency, such as the money in the binding card is not enough, it is often difficult to add a new card to the mobile wallet. People in other places can’t let friends break my door, rummage through everything to find out the bank card and send it to me by express. China Unionpay Quick Pass APP has added a more convenient one-button card binding function to the first two card binding methods. Even if you don’t have a bank card at hand, it doesn’t matter. You can bind the card directly through your identity information. Enter the "one-click card binding" interface, click the bank card opening bank, and after authorization, you can directly see my bank card, and you can complete the card binding through SMS verification of the reserved mobile phone number of the bank. After the binding is successful, our cards are properly arranged in the digital card bag.

　　At present, China Unionpay Quick Pass APP supports one-click card binding operation of more than 100 banks, and an account can manage 30 cards across banks and categories.

　　Credit card repayment fee is 0, which supports automatic checking of hundreds of bank bills.

　　Every month, I have to charge a handling fee when I pay back my credit card on the third-party mobile payment platform. The moment I click the repayment button, it makes my poor wallet worse. After the credit card is bound to China Unionpay Quick Pass, the detailed repayment time and amount of the credit card held can be seen at a glance, and it also supports the automatic inquiry of bills of hundreds of banks to remind the repayment date, so as to avoid the influence of insufficient repayment on credit investigation. Once the credit card is overdue, it is really a very troublesome thing. My precious and sparse hair is finally only used for work. Touching people! China Unionpay Quick Pass paid back the credit card with a handling fee of 0, whether it was 2,000 yuan or 10,000 yuan, it was 0! Handling fee! There are even rare repayment concessions through third-party channels. For example, a newcomer can get a 10 yuan repayment coupon directly by tying a card.

　　Recently, on the WeChat applet of UnionPay Welfare Society, you can also withdraw credit card repayment vouchers of up to 4,999 yuan, which can be drawn once a day! What can I say? What if I were that koi fish?

　　There is 0 handling fee for inter-bank transfer, and there is no need to withdraw cash when you arrive at the card in real time.

　　In addition to credit card repayment, another pain is bank card transfer. For example, I pay the rent to my landlord every quarter, and I use the card of China Merchants Bank, and the landlord asks me to transfer the money to his card of China Bank. Every time I transfer a fee, I feel that I have lost a huge sum of money. Experiencing China Unionpay Quick Pass APP, I was pleasantly surprised to find that using it to transfer money across banks is actually zero handling fee, and we can still leave a lot of money a year without a handling fee. Moreover, in the transfer interface, you will be automatically prompted for the balance of your bank card to avoid the embarrassing situation that there is not enough money in the card.

　　In addition, China Unionpay Quick Pass APP can realize the real-time receipt of funds, and there is no time lag, so it will be more reassuring to use it when you need to allocate funds quickly.

　　China Unionpay Quick Pass has the function of making an appointment for transfer, and you can customize the frequency, date, termination time and remark name of regular transfer, so as to make regular transfer planning. Appointment transfer is very practical for some fixed expenses, such as paying rent, car loan, mortgage loan, etc., and you are not afraid to forget the overdue.

　　Migrant workers always have their own little pleasures in life. For example, tea time and his colleagues buy a milk tea together, and go for a drink and watch a performance or play a script on weekends. When organizing personnel to collect money after AA, China Unionpay Quick Pass collection code is adopted, and everyone transfers money to the card in real time, so it is convenient and quick to collect funds without withdrawing cash.

　　Query the balance of multiple savings cards with one click.

　　I don’t know if you have this experience. When you use some payment software to transfer money or pay, you suddenly forget how much money you have in your bank card. At this time, you have to try several times to transfer money to a card. Although each bank’s APP supports checking the balance of its own bank card, the next pile of bank apps also takes up a lot of mobile phone space, and the frequency of use is not so high. China Unionpay Quick Pass’s more convenient function is that he can check his balance on each bank card with one click after tying the card. You can see all your cards on the "Card Management" page, and then click the corresponding bank card to check the balance in this card. In addition, on this page, you can also view the balance of each card and various information by swiping left and right.

　　In this way, centralized management is very convenient and clear at a glance, which is very suitable for people like me who have multiple bank cards and credit cards. You only need one China Unionpay Quick Pass APP to manage bank cards digitally anytime, anywhere, and you don’t have to jump repeatedly on each APP.

　　Small coup to save money by spending more concessions.

　　In addition to credit card and bank card management, China Unionpay Quick Pass APP also covers a wide range of consumption scenarios. After testing, we found that many merchants can choose to use China Unionpay Quick Pass and Taobao when they scan the code for payment on WeChat, and they can also use it when they pay for shopping. In addition, I would like to talk about three functions of China Unionpay Quick Pass, which are closely related to daily life-public transportation, living payment and electronic medical insurance. There are "trips" in the four diamond positions where China Unionpay Quick Pass opens the interface, and buses, subways, bicycles, online car rides and even drivers can be directly used in China Unionpay Quick Pass. In Beijing and China Unionpay Quick Pass, there are U Hui tickets and cards to grab every week. For example, the "7-day U-ticket for the subway" has a 30% discount for ten times within one week after purchase, limited to two times a day, which basically covers my commuting time. Simply calculate an account, each one-way commuter subway ticket costs 7 yuan, and after a 30% discount, it will be 4.9 yuan, so I can save 84 yuan on commuting every month. It’s really flattering to save two movie tickets if you’re not careful.

　　It is understood that China Unionpay Quick Pass APP covers all online and offline consumption scenarios, and goes deep into the fields of transportation, retail, catering, cultural tourism, education, medical care, public payment and people’s livelihood. It has been connected to mainstream e-commerce and social platforms, and social transfer of online shopping is very convenient.

　　China Unionpay Quick Pass is a relatively convenient choice for people who have more credit cards and bank cards or want to save a little in their daily consumption.

　　At present, the penetration rate of mobile payment is gradually increasing, and the industry structure is relatively stable. Looking at the capabilities of various third-party mobile payment applications, it is close to homogenization. China Unionpay Quick Pass, who entered the company in 2017, took product innovation around user scenarios as the core breakthrough, and provided a systematic management scheme for user bank card management and payment with the help of China UnionPay’s profound technical skills and unique advantages, which made our credit card repayment and bank card transfer easier and more efficient.

Topic: picture channel

　　

　　Jonathan Evans, the head of MI5, sent a secret letter to 300 business executives. (AFP information pictures, without authorization, may not be reproduced! )

　　Xinhua newsThe British Times website published an article on December 1st, and MI5 issued a warning about "cyber espionage in China". The following is the original text.

　　　　The British government has publicly accused China of spying on key sectors of the British economy, including illegally hacking into the computer systems of big banks and financial services companies.

　　　　Jonathan Evans, the head of MI5 (British Security Service), sent a secret letter to 300 general managers and security directors of banks, accounting firms and law firms, warning that they had been violated by "China state institutions". It is believed that this is the first time that the government directly accused China of being suspected of cyber espionage. Jonathan Evans’s blunt warning may have serious diplomatic consequences and cast a shadow over Gordon Brown’s first official visit to China as prime minister early next year.

　　　　This newspaper has obtained a copy of the summary of this warning letter, which the government posted on a secure website. According to the summary, Evans wrote to the heads of British business circles to remind them of electronic espionage attacks.

　　　　The British media has been hyping up China cyber hackers recently. The Financial Times reported the so-called "China hacker attack on the US Department of Defense", saying that the United States called the increasing hacking attack in China "Titan Rain"; The British "Guardian" said on the front page that China hackers attacked the computer networks of important departments of the British government, and also quoted experts as saying that similar attacks had been "at least four years"; The British "Daily Telegraph" even speculated without foundation that hackers connected with China’s military "infiltrated the computer networks of various departments of the British government".

　　　　Jin Canrong, a professor at the School of International Studies at Renmin University of China, analyzed the background of the British media’s hype, saying that the hype about hacking in China, like the so-called environmental problems and food safety problems in China, is a manifestation of concern about the development of China.

　　　　The abstract posted on the website of the National Infrastructure Protection Center said: "The main content of this letter is as follows: The director of MI5 is worried that the electronic attacks supported by China’s state agencies will cause damage to British enterprises, and that the purpose of these attacks is to defeat the best implementation of IT security systems."

　　　　The website also said: "This letter acknowledges that there are sufficient economic and commercial reasons for doing business with China, but it is also necessary to control risks."

　　　　Only institutions belonging to key infrastructure in the UK (including telecommunications companies, banks and hydropower companies) can access the website of the National Infrastructure Protection Center. The document warned that British companies doing business in China were targeted by China’s army, which used the Internet to steal confidential business information.

　　　　Last night, the Ministry of the Interior refused to comment on what it said was the leak of secret communication. A spokesman for China’s embassy in London said that he was not aware of these allegations and that the embassy had not received any complaints from Britain.

　　　　Martin Jordan, one of the chief consultants of KPMG, read this letter. He said: "If Chinese knows that a British company wants to buy assets such as companies or land in China, they will try their best to find out all kinds of details, such as how much the British company intends to spend to buy this asset."

　　　　It is understood that a large European engineering company and an oil company have been under the surveillance of China and leaked recently. A source familiar with MI5′ s warning letter said that the known attacks were not limited to large companies located in the business district of London. He said that in the business district of London, only a small number of law firms and other companies whose businesses are related to China have also been detected by China.

　　　　A security expert who read the letter said, "The technologies used by China’s intelligence agencies include’ customized Trojans’, which can sneak into a company’s network and feed back confidential data. The letter from MI 5 includes a series of known "marks" that can be used to identify the Trojan horse in China, as well as the known websites used to launch attacks. "　

　　　　A large-scale study released this week warned that the computer systems of the British government and military are under constant attack from China and other countries. Earlier, the US Congress received a report that China’s espionage activities were extremely widespread in the United States, which was "the biggest threat to the technical security of the United States".

　　　　Ian Brown of Oxford University, one of the authors of the report, said that these attacks, which date back to China, tried to crack the code of Whitehall. According to the report, China is the most active country in Internet espionage, but 120 other countries are also using the same technology.

　　　　According to the National Infrastructure Protection Center, cyber attacks pose a great threat to Britain.

　　Trojan horse has entered the computer door.

　　　　The guiding principle of anti-espionage work is that when your "enemies" become more advanced, you must be one step ahead of them, especially when faced with electronic threats.

　　　　Chinese and Russians are now very good at breaking into other people’s computer networks, so MI5 has to issue warnings to various government departments and defense enterprises, asking them to take extra precautions to protect the most confidential information.

　　　　Jonathan Evans, who served as the director of MI5 in April this year, told his men that although anti-terrorism was still his top priority, he could not forget the threat posed by espionage, especially by China and Russia. In his first public speech last month, he mentioned the spy attacks carried out by China and Russia.

　　　　At present, it is difficult to find out the exact source of these attacks, and technicians from MI5 and government communications headquarters can often trace them to the Far East. These attacks usually focus on individuals who deal with confidential business or economic information at work.

More news:

The United States spends billions of dollars to develop the next generation of spy satellites.

British MI 5 falsely accused China of supporting "hackers and spies"

British spy recruitment director: 007 makes too many fools want to join.

For the first time, MI5 allowed employees to talk openly about their spy lives.

The International Spy Museum attracts people to glimpse the historical evolution of agents.

British MI 5 set up a special mailbox to openly recruit "China spies"

Editor: Li Xiuwei

　　The reference news network reported on April 17 that the world newspaper syndicate website published an article entitled "Will China win the Middle East?" The article was written by Dzhumart Autol Bayev, former Prime Minister of the Kyrgyz Republic. The full text is as follows:

　　Just a few years ago, it was almost unthinkable for Saudi Arabia, a long-term strategic partner of the United States, to join an economic and security organization dominated by China and Russia. However, Saudi Arabia recently approved a memorandum granting it the status of "dialogue partner" of the Shanghai Cooperation Organization — — This is the first step to becoming a full member.

　　Founded in 2001, the SCO currently has eight member countries, namely China, India, Pakistan, Russia and four Central Asian countries — — Kazakhstan, Kyrgyzstan, Uzbekistan and Tajikistan. Countries with observer or dialogue partner status include Egypt, Iran and Qatar.

　　Although the SCO is not a military alliance compared with NATO, it is not just an economic association. On the contrary, the SCO constitution stipulates that security cooperation is one of the important contents of the organization, and SCO members often hold joint anti-terrorism exercises.

　　Saudi Arabia’s accession to the SCO represents the victory of China, which has been seeking to improve its geopolitical influence and challenge the current US-led international order. The diplomatic component of this effort is crucial. For example, Saudi Arabia agreed to an agreement brokered by China to resume diplomatic relations with Iran less than three weeks before approving the memorandum of identity of the SCO as a "dialogue partner".

　　What makes this diplomatic achievement possible is China’s economic influence. Not coincidentally, at the end of March, the oil giant Saudi Aramco announced that it had acquired a 10% stake in China Rong Sheng Petrochemical Company, with a transaction amount of about $3.6 billion. Saudi Aramco now supplies China with more crude oil than the United States.

　　In addition to the SCO, Saudi Arabia has formally requested to join another organization dominated by China — — BRICS countries, members of this organization also include Brazil, Russia, India and South Africa.

　　Since China accounts for 72% of the gross domestic product (GDP) of the BRICS countries, the organization — — Maybe in an expanded form — — It may be decided to start to settle trade payments in RMB. Even if this hasn’t happened, China may decide to settle the oil purchased from Saudi Arabia in RMB, just like Russia.

　　Given China’s share of global oil demand and global oil trade, other nearby oil-producing countries may be introduced into the same arrangement.

　　Indeed, China is unlikely to drive the United States out of the Middle East in a short time, especially because the United States remains the number one security partner of most Gulf countries. Saudi Arabia continues to host American military bases. Last month, the two countries completed their first joint anti-UAV exercise at a new military test center in Riyadh. Almost at the same time, two Saudi airlines announced plans to order 78 aircraft from American manufacturer Boeing, and may choose to buy another 43 aircraft.

　　Nevertheless, China’s growing footprint in the Middle East still makes the United States feel uneasy. Although American officials played down the impact of Saudi Arabia’s accession to the SCO, saying that it should have happened long ago, they expressed concern about the adoption of Huawei’s 5G technology in the Middle East and called on the United Arab Emirates to close what they thought was a security facility in China. In addition, the United States also warned that cooperation with China may affect the relations between countries and the United States.

　　In Saudi Arabia’s view, it is the United States that has been undermining bilateral relations. During the election campaign in 2020, US President Joe Biden threatened to make Saudi Arabia an "outcast of the international community" because of the killing of journalists.

　　Although Biden has softened his stance since then, some fundamental restrictions still exist.

　　Moreover, US Senators chris murphy and mike leigh recently put forward a "privileged resolution" asking the State Council to investigate Saudi Arabia’s domestic human rights practice and its involvement in the Yemeni conflict. The resolution stated that all security assistance to Saudi Arabia would be cut off unless a report was submitted within 30 days.

　　Therefore, Saudi Arabia’s turn to China also shows its dissatisfaction with American policy. This is not the first time that Saudis have used this method to bargain politically. China’s efforts to introduce Middle Eastern countries into the political and economic camps may have far-reaching strategic impact.

Suzuki is a well-known automobile manufacturer with a wide range of models. The following are some models of Suzuki:

1. Car series: Qiyue, Xiaotu, Vitera, Swift, etc.

2. MPV series: Wandering X7, etc.

3. SUV series: Vitera SUV, Jimny, etc.

4. sports car series: Swift Sport, etc.

5. Truck series: minivans, etc.

In addition, Suzuki also produces motorcycles and other types of vehicles. Please note that the specific models may vary by region and market. If you want to know all the models of Suzuki, it is recommended to visit the official website of Suzuki or consult the local Suzuki car dealer.

　　[car home original test drive] In early July, my leader suddenly asked me if you had ever driven a sports car. I said I drive it every day … He added, something high-end. "Maserati GranTurismo, Lamborghini Huracan, McLaren 650S…… …" "OK, you can go to this activity!" So at the end of July, I came to Tuscany and met this aston martin DB11 in front of me.

　　As an automobile manufacturer with a history of more than 100 years, aston martin officially launched a brand-new centennial plan this year, and the DB11 is the first model launched in this centennial plan. In the next seven years, aston martin will launch a new car every year, which is actually rare among similar manufacturers.

　　First of all, I would like to tell you something about aston martin DB11 (hereinafter referred to as DB11). Its positioning is GT sports car, and the models that can directly form a competitive relationship in terms of price include Ferrari California T, Bentley Continental, Maserati GranTurismo and GranCabrio. In addition, DB11 is also the successor of DB9. DB10 is only a prop car in the movie Ghost Party, and it was not mass-produced, so a number jumped off the model name. Compared with competitors, the advantage of DB11 is that it is the latest model and uses a 12-cylinder twin-turbo engine.

● Appearance: Aesthetic modeling and elegant aerodynamic design.

　　　Aston martin has always been committed to the ultimate aesthetic design of vehicles, and this DB11 is no exception. The whole car uses a lot of elements of the golden ratio. The front of the car occupies 1/3 of the length of the whole car body, and the side window glass and the roof occupy 1/3 of the side of the car body.

　　In terms of body size, the length, width and height of DB11 are 4739mm×1950mm×1279mm, respectively, and the wheelbase is 2805mm. In the category of GT sports car, its body shape is relatively symmetrical. Compared with GranTurismo, Continental and California T, except for the lowest body height, all other data are sandwiched in the middle, which is not very extreme.

　　As early as March this year, DB11 was officially unveiled at the Geneva Motor Show, and my colleagues also wrote a more detailed article on its static part, so this paper only makes some technical supplements on the basis of it, so I won’t repeat the repeated parts. Friends who want to review the static part of DB11 can click on the link to read it.

　　In addition to achieving the ultimate in aesthetics, DB11 has also greatly improved its aerodynamic design compared with its predecessor DB9. A total of four slender holes are opened on the engine cover, and spoilers are arranged on the left and right air guide holes to optimize the aerodynamic effect. Under the air outlet spoiler on the side of the car body, a convex design named curlique by the manufacturer is also used. This word literally translates to "flower decoration", while aston martin officials call it "flower aerodynamics". This design is also designed to quickly guide the airflow in the wheel arch from the side, thus improving the downforce of the front part.

Brief Introduction of 『DB11 Aerodynamic Highlights Design

　　The aerodynamics of DB11 behind the C-pillar is even more exciting. Firstly, air inlets are designed on both sides. We have actually seen similar designs on BMW i8 and other models. However, the difference is that DB11 will guide the airflow into an air duct hidden in the car body and finally discharge it upward from the rear end of the trunk. This airflow and the airflow coming down from the roof to the rear of the vehicle will meet at the rear of the vehicle, thus forming a strong downforce. This aerodynamic designer named it aeroblade-wind blade. And according to the manufacturer’s calculation, its effect can be equivalent to adding a half-meter-high spoiler at the rear of the car, but obviously the simple and rude scheme of the latter will destroy the beauty of the car body to some extent. Therefore, the designers in aston martin have opened their minds and developed the aerodynamic design that DB11 presents to us today.

"『DB11 Exhaust Sound Show"

　　Exhaust sound is the soul of a sports car, and how to adjust the exhaust system is particularly important. Although the visual effect of DB11 is sharper and more aggressive than that of its predecessor DB9, its exhaust sound is not very manic, which is in line with the image of a gentleman. However, the deep and vigorous features of the 5.2-liter V12 engine are still preserved. Although the sound made by DB11 won’t make passengers in the car or pedestrians on the street bored, you can still hear that it is definitely a tough character, just like James Bond.

　　Finally, it is worth mentioning that the rims of DB11 are all 20 inches in size, with front wheel width of 9j, rear wheel 11j, front wheel tyre size 255/40 R20 and rear wheel 295/35 R20. The turbofan-shaped rim is officially named "directional hub", which means that these four rims are actually different, and the orientation of the rim style will change after the left and right are reversed.

● Interior: Create the ultimate luxury atmosphere.

　　Aston martin is also trying to make the luxury atmosphere to the extreme when he comes into the car. In the interior part, there are more than 200 suppliers making various parts for DB11. The flowing stitching treatment on the seat is not only beautiful, but also reveals a little futuristic feeling. The leather decoration treatment of "Brock" in the center of the seat and on the armrest box not only reveals the British people’s admiration for traditional crafts, but also proves the exquisite skills of car builders by hand.

　　The instrument panel is a 12-inch full LCD color screen, but a metal ring is placed in the center to divide the screen into three areas. In the past, the mechanical pointer instrument panel commonly used on aston martin models was cancelled on DB11. The counter-clockwise tachometer once made many people feel a little unaccustomed, but it is also one of the unique designs in aston martin. Although the brand-new all-liquid crystal instrument panel has more cool visual effects and richer functions, it is really difficult to define which one is better.

　　The approximately rectangular steering wheel is also one of the traditions in aston martin, and the left and right are symmetrically equipped with a set of multifunctional buttons and knobs. The workmanship of the steering wheel is impeccable, but the rectangular style needs to be adapted. The top button on the left side of the steering wheel can adjust the suspension damping, and the corresponding right side can adjust the power output. These two kinds of setting mediation will not be linked with each other, and each has three modes to choose from: GT (Comfort), Sport and Sport+.

"Experience and Introduction of 『DB11 Interior Parts"

　　On this DB11, we also saw many achievements after the cooperation between aston martin and Daimler. It completely abandoned the multimedia entertainment system that was common on aston martin models in the past, and replaced it with a brand-new system with almost no difference from the operation mode of Mercedes-Benz COMAND system. The usability and functionality are significantly improved compared with previous models, and consumers who are familiar with Mercedes-Benz models can get started quickly.

　　The seat wrapped in leather is impeccable in both texture and padding. As a GT sports car, it is a basic requirement to be able to drive comfortably for a long distance. Like the traditional aston martin models, the electric adjustment buttons are arranged on the decorative boards on the inner sides of the two front seats. Although this design is not common, it is much more convenient to use than most models that need to reach out to the side of the seats and operate blindly.

"『DB11 shows in and out of the back row"

　　In fact, we can see from the body size of DB11 that it is not large in the same class, so its rear seat space will also be subject to this. It is almost impossible for adult men to sit comfortably in the back row, let alone enter and exit gracefully. Therefore, the setting of husband and wife sitting in the front row and children sitting in the back row is more in line with its spatial performance.

● Power system: brand-new V12 turbine engine +8AT gearbox.

　　DB11 is equipped with a brand-new V12 twin-turbo engine with a displacement of 5.2L, a maximum power of 608 HP /6500rpm and a peak torque of 700 Nm /1500-5000rpm. In fact, from the book data, the adjustment of this engine is still reserved. As a sports car that does not advocate extreme performance, this setting can be understood. Matching the engine is an 8-speed automatic manual transmission from ZF, and the official acceleration time of 0-100km/h is 3.9 seconds.

● Driving experience: it can meet your various needs.

　　Whenever I come into contact with a sports car for the first time, I will carefully test their temper first. After all, these guys who can explode 600-700 Nm at any time are quite a headache once they get stubborn. Fortunately, however, DB11 is not as cold as its appearance. When the power setting is in GT mode, it is very approachable, and I am flattered that it doesn’t even have a shelf.

　　In GT mode, the response after stepping on the accelerator pedal will become very lazy, and the whole car seems to have just woken up and has no spirit. The rotation speed is usually not more than 2000rpm, and when cruising at high speed, this engine with active cylinder closing technology will put half of the cylinders into a "dormant" state, and when the sensor detects that the temperature of the six dormant cylinders is somewhat low, the working cylinders will be switched. At this time, the speed is usually only a little over 1000.

　　However, the throttle response is not positive and the power "meat" is completely two concepts. After all, this engine can enter the peak torque platform at 1500 rpm, so if you step on the throttle more, the speed of DB11 will be relatively light with the increase of the speed. Even if you want the floor oil to surpass the car in GT mode, it can meet your needs, but whether it is downshifting or throttle response, it will be a little slow, and the process from cruising to acceleration will not be very neat.

　　In fact, at present, many powerful models will equip vehicles with such a "comfortable" mode, the purpose of which is nothing more than to enable drivers to establish some basic understanding with the vehicles, and it can also be understood as a novice mode. Therefore, it is not difficult to understand that the dynamic response of the whole vehicle in this state is actually a little boring. Fortunately, this state can be released immediately when the right thumb presses the button on the steering wheel and enters the sports mode.

　　In almost all the performance cars I have tested before, this mode between comfort and extreme sports is usually the most suitable for road driving, because everything is adjusted just right: although the throttle response is sensitive, it is never neurotic; The upshift logic of the gearbox is also within the acceptable range, and the speed will not be controlled very high, which will lead to the obvious dragging feeling of the vehicle with the speed drop when the throttle is released; The same is true for this DB11. In sports mode, the power output of the vehicle will be more harmonious with the driver.

　　In the most radical sports+mode, the real strength of this V12 engine will be fully revealed without reservation. When switching to this mode, the exhaust valve will be fully opened. No matter which speed range, you can feel the obvious difference. First, tell everyone audibly, "I am ready for full horsepower at all times."

　　At this time, the response of the accelerator pedal will become extremely sensitive, and any movement of the right foot will be intuitively reflected in the tachometer and power output, and the gearbox will maintain the engine speed above 3000rpm, thus ensuring that it is always in the peak torque output stage. In this test drive, I basically drive this DB11 on narrow country roads and mountain roads, plus vehicles are driving in formation. Under this road condition, the power of the V12 engine is actually a little surplus, so it is completely unnecessary to use the sports+mode. At this time, DB11 is more suitable for playing on unlimited speed highways or racetracks.

　　DB11 is built with a brand-new platform, instead of the VH platform used by all departments in aston martin. The chassis is equipped with front double wishbone and rear multi-link independent suspension, and has an adaptive vibration reduction system named "Skyhook". The suspension damping can also be adjusted manually according to requirements.

　　Compared with the power output, the three kinds of damping adjustment of suspension are much easier to understand. The popular points are nothing more than the softest mode, the harder mode and the uncomfortable mode. The difference between the three modes is obvious, which is much better than its predecessor model DB9, which has only two kinds of adjustable damping and is hard in sense, and there is not much difference.

　　GT mode, as its name implies, is the most suitable mode for travel. The shock absorber can absorb all kinds of road bumps to a great extent and maintain a strong chassis integrity. Unlike some models equipped with air suspension, the chassis will be a little loose in comfort mode, and the four wheels seem to fall off at any time. I think GL8 is the softest suspension among the models currently in production. If I give it a score of 10 for comfort, I am willing to give it a score of 7 for DB11 in GT mode. After all, this is a sports car, and even the GT suspension can’t be adjusted as soft as MPV.

　　In sports mode, the suspension will be much harder than GT mode, and the road information will be transmitted to the driver more directly through the chassis, steering wheel and seat. When the road conditions are good, adjusting the suspension and power to the sports mode can get the most comfortable driving experience, and I think the pleasure of driving a sports car can be felt to the greatest extent in this state.

　　As for the sport+mode, it is the other extreme, and the ride comfort is almost completely sacrificed, thus gaining maximum maneuverability. The mountain road is very well matched with the sports+mode, and the tough suspension can suppress almost all the roll; In this mode, the steering ratio of the steering wheel will become larger, and the feedback will become heavier. With the appropriate power output mode, the driving experience at this time can be described as hearty. It’s just … if you don’t pay attention to the potholes on the road, you will feel obvious impact in the car. Therefore, the motion+mode in suspension setting puts high demands on the road. If the road condition is not very good, don’t try it, you will make a vibrato when you talk.

"『DB11 Road Test Drive Experience"

　　This time, I also recorded some driving videos briefly. Due to the limited contact time with vehicles, I didn’t arrange sentences to talk about driving feelings with the videos. I’m really sorry … Let’s watch the fun.

● Summary:

　　It’s actually quite interesting that aston martin chose Italy as the test drive place for DB11, knowing that Ferrari, Lamborghini and Maserati were all born in this country. Brainstorming a long list of pictures of big sports cars from Britain driving in Italy, although it is cool, it is inevitably reminiscent of a little provocation. But it may not matter. As a GT sports car, the DB11 was originally used for traveling.

　　Back to the product level, DB11 has beautiful appearance, extremely luxurious interior, strong power, very elegant aerodynamic design, rich configuration and mode adjustment that can meet the needs of drivers at all levels … It is almost impeccable. Although the guiding price of 3.259 million yuan is a little far away for many consumers, it is still worth the money. After all, it is difficult to find a 12-cylinder sports car in this price range. Although Bentley’s Continental GT is also a 12-cylinder engine, the starting price is 3.68 million, which is still more expensive than DB11. Ferrari’s GTC4Lusso will cost 5.38 million yuan, which is completely another level.

　　In fact, it seems a bit redundant to analyze whether a sports car, especially a supercar, is worth buying. First of all, my consumption power is not up to this level, so it is difficult to imagine the consumption concept of these people. In addition, a sports car is originally a commodity with no "cost performance", perhaps it is an eye-catching, perhaps it is sentimental, or it may be paying attention to the unique charm of the brand … These inexplicable reasons are just like a beautiful encounter that suddenly appeared but was memorable, which makes people intoxicated. (Text/Figure car home Peng Chuwen)

Related videos:

　　Finally, we have the honor to invite Uncle 40,000 (Xu Qun), a senior in the automotive media industry, to share with you this DB11 in his eyes.

More exciting videos are all on the car home video platform.

　　CCTV News:On the 21st, the European Union decided to sanction two senior officials and two agents of the Russian intelligence service for the poisoning of former Russian intelligence agent Krippahl and his daughter in Britain. In this regard, the Russian side refuted it, saying that the sanctions imposed by the EU are groundless.

　　According to the EU statement, the EU will freeze the assets of Kostiukov, director of the General Intelligence Department of the Russian General Staff, alekseev, deputy director, and two agents, Chepiga and mishkin, in EU member countries, and at the same time issue a travel ban against them.

　　The statement identified two agents, Chepiga and mishkin, who went to Britain in March last year and tried to kill Krippahl’s father and daughter with nerve agents. British Foreign Secretary Jeremy hunter said that the sanctions sent a signal to Russia that the EU "vowed to take tough measures to respond to Russia’s irresponsible behavior".

　　Russia: EU sanctions decision is "groundless"

　　The Russian side refuted this decision of the EU. Peskov, press secretary of the Russian President, said that the EU’s designation was "groundless" and Russia had not seen any evidence so far.

　　Previously, the British side had identified Chepiga and mishkin as Russian agents, who worked under pseudonyms for the General Intelligence Service of the Russian General Staff in Britain. The Russian side denied it, saying that the two were "civilians" and "no crime". The two men also said in an interview with the media later that their purpose of going to Britain was to travel.

　　Krippahl and her daughter were in a coma in the southern English city of Salisbury last March, and were discharged after receiving treatment. The British side decided that Russia should take responsibility and expel Russian diplomats. Russia accused Britain of "planting" and expelled British diplomats in equal numbers.

Special feature of 1905 film network When Zhou Bingkun and Zheng Juan, whose hair was washed white by the years, walked side by side through the lush green path, the time drama also ushered in the moment to say goodbye to the audience.

　

The drama depicts the ups and downs of more than a dozen civilian children for half a century from the perspective of three generations of a family named Zhou who lives in Guangzipian, a community in Northeast China. From the perspective of small characters, the film shows the earth-shaking social changes and the daily life changes of the people in China.

　

More than 60,000 people scored, and Douban scored 8.1 points, which proved that the content of the drama was excellent, and it was praised by many viewers as a civilian epic belonging to Chinese. The original novel of the same name created by Liang Xiaosheng ushered in a wave of sales boom.

　

This phenomenon that popular film and television works empower the sales of literary books has long existed. Previously, films such as "Little Joy" and "Little Joy" were popular, which brought a strong assist to the sales promotion of original literary works.

　

Two-way empowerment of literature and film and television is normal.

"It can be seen from the monthly sales data of the online book buying platform that the popularity of" The World "has a great impact on the sales growth of books. Under the dual positive effects of the high popularity and high score of the series, it will inevitably drive the sales of books. " Jia Yikui, marketing manager of Youth Branch of Relay Press, shared his views when interviewed by 1905 Film Network.

　

At present, the monthly sales volume of some head e-commerce companies about this book has reached 10,000+. On the product cover map, many online bookstores are labeled as starring TV dramas of the same name to attract passers-by.

　

It is not uncommon for hit TV dramas to drive the sudden increase in sales of original novels.

　

According to the 2020 China Book Market Report released by iResearch, in the TOP10 best-selling list of e-books in 2020, hit dramas and Joy of Life have fueled the sales of original e-books, with The Night Is Hard to Know ranked 6th and Joy of Life ranked 10th.

At the end of 2019, Amazon China released the 2019 Kindle annual paid e-book bestseller list. Among them, The Longest Day In Chang’an and The Wandering Earth were ranked second and fifth respectively because of the popularity of the film and television dramas of the same name.

　

"I think there is a certain correlation, at least in the short term, it has a certain driving effect on the sales of original books. Every time the adapted film and television drama is released or broadcast, the corresponding original work can get more exposure and attention, which can be intuitively felt in the copywriting and list on many platforms such as Dangdang, JD.COM and WeChat reading. " The editor of Phoenix Linkage Publishing House thinks that it is a good thing to adapt film and television dramas to drive the sales growth of original works. This actually proves the literary value and charm of the original work in reverse.

　

"Literature and film and television, this is a relationship that distinguishes each other, inspires each other, perfects each other, and finally strengthens and magnifies each other." Tie Ning, chairman of the Chinese Writers’ Association and chairman of the China Federation of Literary and Art Circles, believes that the transition from literature to film and television is not only describing a process, but also marking a vast space for vigorous creation and acceptance.

Many works in the market also have a reverse business path from film and television to literature.

　

In February 2019, The Wandering Earth became the biggest dark horse in the Spring Festival that year. In March of the same year, the film production process was revealed.<流浪地球>Once the book Making Notes was published, it was hard to find a book. This documentary literature, which tells how the landmark works in China’s sci-fi history of film were born, successfully attracted the attention of the audience.

In 2021, the first spy war film sold well, creating a career box office record. In January 2022, a book of the same name based on YongXian Quan’s original script was officially published. YongXian Quan said frankly that the publication of this book is actually in the hope that fans and readers can have a chance to examine and consider the script from another angle.

Why do audiences love "shadows" and books?

　

The original book The World is a novel created by contemporary writer Liang Xiaosheng, which was first published in December 2017. In 2019, the book won the second Wu Cheng’en Novel Award; On August 16th of the same year, he won the 10th Mao Dun Literature Prize.

　

Liang Xiaosheng integrated his life accumulation, social experience and life experience into the creation of this book. His father, like Zhou’s father in the play, is the "first generation construction worker of new China" and went to the southwest to support the third-line construction in the difficult period of the country.

　

The rich flavor of life in the original novel provides a solid foundation for film adaptation. The popularity of the film has driven the original book to sell well. Since its launch, the novel "In the World" has quickly climbed to the forefront of the best-selling lists of major book sales platforms, becoming an explosion.

　

In an interview with the media, Shenzhen Publishing Group revealed that, taking the sales data of the six major book cities in Shenzhen as an example, since its listing at the end of 2017, the "Human World" set has sold a total of 711 sets. Among them, 140 sets were sold in 2022, accounting for nearly one fifth. Taking January 28 as the starting time, the data of more than one month is equivalent to the whole year in the past.

　

"Because in the process of watching the drama, the plot is compact and life-oriented, and the characters portrayed in the drama are very three-dimensional, full of emotions, and they burst into tears many times. I want to see if there are different interpretations of the characters in the book, such as Zhou Rong and Zheng Juan. " In an interview with 1905 Movie Network, drama fan Xiaoyu revealed his original intention of buying books. Prior to this, this behavior of buying books for drama also occurred when watching dramas such as Romance of the Three Kingdoms.

　

Many viewers have developed the habit of buying books for drama. Chai Baoxia, an audience from diaobingshan city, Liaoning Province, bought the original novel without hesitation when she saw the 26th episode of In the World. Before that, she also bought original books such as "Bright Sword" and "Going to the East" because she was chasing dramas.

　

"Adapting film and television dramas, after all, it is impossible to completely copy the original. In addition, due to the limitation of length and form, it is also impossible to present everything involved in the book, so there will be trade-offs. From a personal point of view, I still like to know what is not presented in the drama version and see the similarities and differences between the drama version and the original. " As a front-line staff member of the book publishing industry, the editor of Phoenix Linkage Publishing House also gave his own answer.

　

It can be seen that in order to better understand the difference between the characters in the play and the original characters, the curiosity of not presenting the content above light and shadow has become the main reason for many viewers to buy books. For some film and television dramas with sequel shooting plans, many viewers can’t bear the "empty window period" between the first and the sequel, and choose to buy the original works to know the story direction in advance, such as Joy of Life.

How many domestic film and television dramas will be adapted from future literary works?

"This is my dish."

　

After reading "In the World" in one breath, director Li Lu was moved by the ups and downs of the fate of the little people under the turbulent times. In the end, he put the original work on the TV stage and brought a spiritual and cultural feast to the audience. In its view, the novel’s rich group portraits and fireworks without the protagonist’s aura have brought a very good foundation for the adaptation of film and television dramas.

　

In the future, what other film and television dramas adapted from literary works can the audience enjoy?

　

In terms of movies, the 2023 Spring Festival has been officially announced, and it is still adapted from the novel of the same name by science fiction writer Liu Cixin, which will tell the story that happened after Jupiter was lit. In terms of cast, the director, screenwriter, producer and starring all returned to help, and the film was launched in Qingdao in October 2021.

According to the future film production plan announced in the financial report of Light Media in 2020, the company will shoot a new version of Three-body based on Liu Cixin’s novel of the same name. The information disclosed at that time showed that the project was in the early stage of planning, and the list of directors and actors had not yet been determined.

Directed by the director and adapted from the classic myth novel "The List of Gods", the filming has been completed. In addition, the upcoming and other domestic films are all adapted from self-related novels.

In terms of TV series, the contemporary urban drama to be broadcast in 2022, directed and starring Blossoms Shanghai, is adapted from the novel of the same name by the famous writer Jin Yucheng. As the final chapter of the trilogy of the era melody of Reading Group, Heart Residence is adapted from the novel of the same name by Teng Xiaolan, the winner of Lu Xun Literature Prize. According to Jiu Yehui’s novel Zeng Juvenile, the TV with the same name will also be broadcast soon.

　

In the costume drama to be broadcast in 2022, Dream of China, starring "Fairy Sister", and Try the World, starring and starring, were adapted from Guan Hanqing’s Yuan Opera version, Zhao Paner’s romantic life and the novel of the same name.

　

As the oldest art form, literary works provide a source of inspiration for the creation of many film and television dramas. The adaptation of the hot broadcast of film and television dramas also boosted the original works. The virtuous circle between them provides a powerful impetus for the vigorous development of China’s film and television industry.

Special feature of 1905 film network "What is the biggest secret of China’s atomic bomb? It can be made. " "I believe that the plane is the same, whether it is an engine or a stealth fighter, it can be made."

In the movie, these words played by Zhang Ting and Lei Yu explain the firm and victorious belief that generations of China aviation people have made great powers.

The film portrays the heroic image of a new generation of China Air Force test pilots through starring YiBo, Hu Jun, etc. At the same time, it reveals the history behind the difficult birth of new fighters in China.

After the release of "King of the Sky", a bright report card was handed over: after four days of release, the cumulative box office broke 300 million, ranking as the May 1st box office champion so far. Taobao Film 9.7, Cat’s Eye 9.6, Douban 7.0, ranked first in May 1st, with popcorn index of 97% and IMDb8 score of 8, which was well received by the whole network at home and abroad.

Then, as a film, How was King of the Sky made? In 1905, the film network interviewed the director of "King of the Sky" and listened to him decrypt the behind-the-scenes story of the film from many angles.

It is both a film project and a scientific research project.

Director Liu Xiaoshi is an aviation fan. When he was studying in the director department of Beijing Film Academy, he made a documentary for the aviation industry group. After graduation, he also worked in the aviation industry for 15 years.

Liu Xiaoshi knows the story of the test pilot group and the flight test process very well. He participated in the riveting ceremony of the first screw produced by the J -20 and contacted the J -20 fighter many times. Li Gang, the chief test pilot of the J -20, is also his good friend.

"I am very touched by what happened to the test pilot. It is necessary to make a film about the test pilot to let more people know about such a group and how difficult it is to know the progress of aviation equipment in our country."

The first draft script of "The King of the Sky" was released in 2019. He and the screenwriter Guiguan spent more than three years repeatedly revising and polishing. "There are about forty scripts with numbers, and there are about one or two hundred scripts without numbers."

Liu Xiaoshi said that this script has a lot of rigorous aviation science logic, which needs to be repeatedly demonstrated with relevant engineers and scientists, and it is a very big challenge and topic to write the story satisfactorily and write the characters with flesh and blood.

Because of his work, he has photographed many planes and accumulated some failed experiences and lessons. Liu Xiaoshi didn’t want to make mistakes again in this film, so he spent nearly a year exploring the previous technology. "I very much hope that there will be a leap and improvement in shooting technology. For example, we used virtual shooting to control the linkage between the background image and the mechanical device by programming. "

The crew also prepared for the production one and a half years in advance. Every aerial scene will not only prepare one shooting plan. "It’s really like scientific research, there are several ABC plans. We did tests in Beijing, Fuzhou, Xiangshan and other places, and the plan was very rich and sufficient. "

In the view of director Liu Xiaoshi, the production of "The King of the Sky" is "both a film project and a scientific research project."

Aviation equipment is growing, and so are people.

"The King of the Sky" is not only a passionate Chinese air force blockbuster, but also a film about growth. "The film is about the growth of a generation of young test pilots and the progress of a generation of equipment. Equipment is growing and people are growing. "

Liu Xiaoshi said that Zhang Ting, the captain played by Hu Jun, was an example for the test flight team. "Zhang Ting voluntarily gave the chief to others, which was very touching to both Lei Yu and Deng Fang. What everyone thinks is very important, Zhang Ting doesn’t care at all, because he wants to inspire everyone to compete and improve their ability. Only through these experiences can Lei Yu and others really grow up.

Including the sacrifice of Zhang Dadui. He told Lei Yu who would jump first, but Zhang lied to him. Because someone must fly the plane out of the city and land in no man’s land, in order to skydive completely. This is all an inner influence on a person, which enables Lei Yu to grow up. "

In the film, Lei Yu and Deng Fang changed from competitors who looked down on each other to working together to accomplish difficult tasks, and became real comrades-in-arms. The formation of this friendship is also very moving in Liu Xiaoshi’s view.

Repeated trials and transformations have given Lei Yu a complete growth line. Among them, when he made a mistake, he was sent to pack an umbrella, which is rare in similar air force movies, which stems from the advice provided by the air force leaders. Before shooting, Liu Xiaoshi led the creative team to visit the umbrella bag room, and saw that the umbrella bag man, like a skilled craftsman, carefully filled a messy rope into the umbrella tube, which inspired him.

"Once there is a small negligence in the process of umbrella packing, it may have a particularly great impact on the landing and safety of the aircraft. At that time, we felt that this was very important for the growth of the characters, so we wrote it in the story. " The process of learning to wrap an umbrella made Lei Yu understand his mission better, and inspired him to design ideas to alleviate the problem of airplane spin.

As a new actor, Lei Yu played by YiBo brought many surprises to Director Liu Xiaoshi. "Now Lei Yu, YiBo is very suitable, he should play such a person. Yibo is a very polite and thoughtful person, and so is Lei Yu. "

"He is a very sensitive actor and enters the situation quickly. When he played many plays for the first time, I was quite surprised. Many details were entirely his own play. " For example, in the first scene of filming, Lei Yu fell into the sheepfold. "After he pulled out from under the umbrella, he looked at the sky. At this look, I think he can do it, completely putting himself into the situation after a pilot fell into the sheepfold. "

"In the more than 100 days we filmed, he was never late once, and he was very dedicated every day. No matter whether it was dangerous or suffering, he did not give a discount to carry out it." Liu Xiaoshi recalled.

Write the story of Chinese and don’t blindly imitate western movies.

The test pilot is a dancer on the tip of a knife and a warrior in the blue sky. Only when they break through the limits again and again can they try out the limits of new planes and explore new fighters that roar in the sky.

"The biggest difference between a test pilot and a front-line combatant is that one has to beat himself and the other has to beat his opponent. The target of frontline combatants is the enemy. The test pilots should improve their flying ability and aviation theory knowledge, and overcome their fears. " There is a line in the movie that says, "The new generation of test pilots are designers and engineers who can fly." They should know not only actual combat and theory, but also design technology.

Liu Xiaoshi believes that only by approaching the current test pilot group, feeling, seeing and observing can we write their stories well. "Be sure to write Chinese’s own story, we can’t blindly imitate western movies. They ride motorcycles, and we also ride motorcycles in movies, but China soldiers don’t; They go to the bar, so do we. Our troops are not like this. "

The film has a hopeful ending. Instead of captain Zhang Ting, Lei Yu flew by on the football field, realizing Zhang Ting’s son’s wish. The growth story of Lei Yu and the younger generation and their dream of flying are still going on. Liu Xiaoshi revealed that "The King of the Sky" does not rule out the plan of making a sequel.

He hopes that the audience can understand the spiritual outlook of contemporary young test pilots and soldiers through King of the Sky, so that more and more people can understand the difficulties behind the development of China’s aviation industry and inspire the next generation to embrace the beautiful ideal of loving flying.

Today, the war of 618 has already started. Obviously, live e-commerce is still one of the most competitive battlefields. For Taobao, Aauto Quicker and Tik Tok, every e-commerce war is a hand-to-hand combat. Challengers want to snatch food from the tiger’s mouth, while leaders have to defend the city.

The head anchors of each platform are also waiting in battle. The success of 618 is the medal of the current live broadcast room and the bargaining chip in the future. They looked up at the spotlight and sang praises for GMV loudly.

We have selected dozens of anchors who are now at the head of the industry. Based on GMV, popularity, topicality and other factors, we have pick out the top ten most profitable anchors. By looking through their achievements, status and relationships with platforms and businesses, we try to figure out: How much did the hottest anchors earn from us?

Fire and ice of the first echelon

They are the heads in the head, which can be regarded as the anger of the live broadcast industry.

#first echelon ［referring to veteran leaders］#

#Richest anchor:Viya

#Platform: Taobao

#GMV in 2020: 38.688 billion yuan

Before the publication of the New Fortune 500 list in May this year, people who ate melons only knew that Viya was rich, but they didn’t know how rich she really was. Now, the answer is revealed-Viya and his wife’s wealth has reached 9 billion yuan, comparable to that of "Laoganma" Tao Huabi.

Compared with the entrepreneurial history of Laoganma for more than 20 years, the live broadcast history of Viya is only 5 years. In 2016, she sat in front of the camera of the mobile phone for the first time and began to broadcast live; In 2017, she brought 70 million goods overnight and spread the wealth story of "earning a suite overnight".

But the crisis began to come from all directions. Originally, as a big anchor, Viya had a considerable bargaining power over the brand, and he only needed to keep an eye on the situation of competitors with similar coffee spots, so he could make plans. But now, according to Time Weekly, some brands revealed that the Viya team was very concerned about the activities of brand self-broadcasting, and the latter began to encroach on Viya’s territory.

For Taobao, even with the biggest head in the live broadcast industry, there is no way to pin all their hopes on them, especially the more stable the ceiling at the top, the more wronged the situation of other anchors in Taobao. In this regard, the platform began to tilt resources to merchants. Different from the speculation that Taobao’s live broadcast resources gathered in the head anchor, some insiders revealed last year that more than 70% of Taobao’s live broadcast transactions came from shops and 30% came from Daren’s live broadcast.

Viya seems to be in a bit of a panic. From last year to this year, there have been many incidents. Recently, Viya apologized to consumers for "selling the products of Supreme". The subsidiary of Qianxun Holdings, the company behind it, was also fined 530,000 yuan by the relevant departments of Hangzhou for advertising violations.

530,000 is just a small amount for Qianxun now. You know, Viya’s GMV with goods last year was as high as 38.688 billion, and there were more and more endorsements and cooperation, and its appearance image became more and more positive. At the same time, Qianxun also attracted low-key capital injection from Junlian Capital and Yunfeng Fund, and Viya and his wife also quietly set up venture capital companies to set foot in the field of private equity investment.

In the view of Viya’s husband Dong Haifeng, Viya is a "stone", and Qian Xun is crossing the river by feeling the "stone". The accumulated methodology and resources can be empowered to the second echelon of the company. It seems that Viya, after embracing capital, has made plans for the future.

#first echelon ［referring to veteran leaders］#

#Highest volume anchor:Li Jiaqi

#Platform: Taobao

#GMV in 2020: 25.243 billion yuan

The outside world likes to describe the relationship between Viya and Li Jiaqi as "the king doesn’t see the king", but when Viya mentioned Li Jiaqi before, he was full of gratitude: Jia Qi was the first person to go out of Taobao Live, and no one knew himself at that time. It was Jia Qi who brought attention and traffic to Taobao Live and her.

But Li Jiaqi also took off with the help of the traffic of Taobao platform. At the beginning of 2017, Li Jiaqi became "the one who caught the platform traffic", and the number of live viewers soared tenfold a day.

Later, the story was like mutual achievement. Li Jiaqi was supported by the platform business system and the supply capacity of goods, and grew into a head anchor, with a loud voice and a loud voice, known as the world’s suona; The Taobao platform has also increased the order volume and GMV of the entire platform.

Today, Li Jiaqi, the head anchor, can still contribute pretty good-looking data. Last year, he brought goods of 25.243 billion yuan. According to the statistics of the third party, on the first day of the pre-sale of Tmall 618 on May 24th, the live broadcast room in Li Jiaqi captured 2.565 billion yuan in sales, pushing Viya’s 2.379 billion yuan to the top.

So how much money can Li Jiaqi make? In 2019, he revealed that his monthly income exceeded 7 figures. By the Double Eleven in 2020, according to the data of turnover, pit fees, commission rate and so on, the commission for a single live broadcast in Li Jiaqi reached tens of millions, with an annual income of 3 billion yuan. -a set of old houses a day seems to have a chance.

But Li Jiaqi also had to start paving the way for himself. The establishment of eight companies in three years is just an outpost, and advertising, variety shows and recording programs for pets are all tests. He has his own anxiety: "Li Jiaqi will disappear one day, and the live broadcast will disappear one day. What I am thinking now is not what to do if the traffic is gone, but what posture I stand in front of everyone on the day when I disappear. "

Whether he admits it or not, now he is more and more like a star, at least according to some data-his fans in Weibo have reached 29.29 million, compared with 29.22 million in Xiao Zhan Weibo and 18 million in YCY.

#first echelon ［referring to veteran leaders］#

#The anchor who knows the pink circle best:– Simba

#Platform: Aauto Quicker

#GMV in 2020: 8.667 billion yuan

Aauto Quicker should be decentralized, especially Simba. This article is almost interpreted as the primary policy of Aauto Quicker e-commerce in the past two years.

In 2019, the sales of Simba live broadcast goods reached 13.3 billion, and in 2020 it was 8.667 billion, which was the absolute head. This kind of achievement has made Simba, who is famous for his true temperament, repeatedly argue with the platform. Recently, he settled accounts with Aauto Quicker in front of the camera and said that he spent 25 million yuan to buy traffic, but the number of viewers after one hour was only 800,000. "Where did I spend 20 to 30 million yuan?"

But for Simba, tens of millions are just "sprinkling water". Last year, because of the bird’s nest incident, he lost 60 million yuan and was awarded the title for 60 days. Two months later, Simba came back and led the anchors of the family to bow and shout slogans. I even knelt down on one knee and "take all users home". I have to say that although Simba only hangs out in the live broadcast world, the thinking of pink circle is much stronger than that of many people in the entertainment circle. Everyone knows the means of abusing and fixing powder, but it is still greatly shocked.

During the title period, in order not to be forgotten, Simba repeatedly brushed his sense of existence in the live broadcast of his disciples, or flashed by in the live broadcast room; Or let the apprentice help him abuse powder. His favorite pupil, Dan Zi, once burst into tears in the live broadcast: "I am just worried that I didn’t take good care of my family when Master was away."

Simba was sober. After noticing Aauto Quicker’s firm determination to "go to Simba", he proposed that he would shift his personal focus to the field of enterprise management and supply chain research without affecting the dream of the whole company.

Now he brings goods only once or twice a month, but his sales can reach 258 million per game. In order to calculate Simba’s income, it is far from enough to only calculate the number of his live broadcasts, because Simba’s disciples occupy several seats on the popular anchor list, and each of these anchors means hundreds of millions of yuan in income and share.

Billions of dollars a year may not be difficult for Simba now. I still remember that when Simba first made her debut, she had to make a list to get in touch with the red people. Today, the audience of e-commerce live broadcast can even be divided into women in Viya, all the girls in Li Jiaqi and Simba’s family.

#first echelon ［referring to veteran leaders］#

#　The most progressive anchor:Luo Yonghao

#　Platform: Tik Tok

#　GMV in 2020: 2.037 billion yuan

The audience of e-commerce live broadcast is of course friends in Luo Yonghao.

On April Fool’s Day last year, Luo Yonghao brought goods in Tik Tok for the first time. There were many small mistakes and big mistakes. Putting the charge of calling the brand name wrong on other anchors had long been scolded for being unprofessional, but Luo Yonghao Road was popular, and the sparse head bowed to apologize aroused the love of fans.

For Simba, the platform is like ice, but for Lao Luo, the platform is fire. In his growing history of live broadcast, Tik Tok played the role of knowing each other from childhood. At that time, Tik Tok needed the stunt of "paying off debts", and Lao Luo needed Tik Tok’s user base, echo each other, which made his first live broadcast pit fee reach the peak figure of 600,000.

Although the peak is difficult to break, the technology flow Lao Luo has realized the feasibility of live broadcast debt repayment. In the next few live broadcasts, he constantly updated his equipment and practiced his mouth. On weekdays, he also recorded a small video with a preview, which seemed to be a professional-level anchor.

Analyzing the development process of making friends in the live broadcast room, it took only a few months to change from a small room to a large-scale production. Up to now, there are more than seven camera positions. At the end of April this year, Luo Yonghao also moved its base from Beijing to Hangzhou, the e-commerce base camp.

How much is the income, so that Luo Yonghao can pay off his debts from giving it a try to studying live broadcast with peace of mind? According to the data, in 2020, the sales of Luo Yonghao will be 2.037 billion since it started broadcasting in April. At an event, Luo Yonghao also responded that "the profit is more than 10%". In this year, it is not a problem to earn hundreds of millions of dollars, and it is by no means bragging to pay off debts in 2021.

On June 11th, Luo Yonghao went to the hot search again because he was executed over 18 million yuan. He made a friend and the live broadcast room responded that this is also a legacy, and "Luo Yonghao is trying to make money". 18 million, which is probably more than half a month’s live broadcast income. It was also executed, and this time he didn’t look so miserable.

Tik Tok is also developing well. According to the late LatePost report, the GMV of e-commerce in Tik Tok exceeded 500 billion in 2020, more than three times that of 2019, and its GMV target for 2021 is 1,000 billion, doubling again.

Such a high GMV is reflected in the revenue of the platform, which really makes a lot of money. According to 36Kr, the actual income of ByteDance Company in 2020 is 236.6 billion yuan. But perhaps because of Byte’s ambition, its operating loss reached 14.7 billion yuan due to the development of various new businesses and the replenishment of various old and new dishes.

The song of "dream catcher" of the second echelon

The eyebrows and eyes in the head are outstanding in temperament.The data is good, but it seems that the sword goes sideways.

#second echelon#

#Forever third anchor:snow pear

#Platform: Taobao

#GMV in 2020: 6.68 billion yuan

Just as there are about 10 universities ranked third in China, there are at least 10 candidates for the title of the third largest anchor in the industry. But if we just compete in the Amoy Department, Sydney is well deserved.

It’s not easy to keep the third place. The average live broadcast in Viya is 28 days a month, and 30 days from June 14th, Sydney has 30 live broadcasts, with a total sales of 2.18 billion yuan.

Earlier, Sydney was not the third, she was the first. In 2017, Alibaba released the Internet Consumption Impact List of online celebrity, and Sydney ranked first with a comprehensive impact score of 97.9, followed by Zhang Dayi (94.8) who later went public with Ruhan, and Grace Chow (73.0) who tore Show Lo.

As the first generation of online celebrity, Zhang Dayi and Sydney took different paths in the live broadcast. In 2016, double 11, Zhang Dayi created a sales record of 20 million yuan in two hours, but after she brought the goods, she bluntly said that the live broadcast mode of competing for a long time was "a little tired" and "would make everyone feel aesthetic fatigue".

Sydney has long realized the truth that "where there is free traffic, go there". While making a lot of money with the help of clothing stores, she seized the live broadcast outlet and made the number of fans in her own store more than 25 million all the way, ranking first in Taobao women’s wear category.

Recently, she stepped into the medical beauty project again, from photon rejuvenation and hot Maggie to super plastic lip augmentation and super picosecond. In a new field that Li Jiaqi and Viya have not stepped into for the time being, Sydney, a veteran from online celebrity, rushed ahead. According to the data of Zhigua, in a live broadcast of "3 7 Sydney First Medical Beauty Festival" featuring medical beauty products and various medical beauty project cards, the sales of Sydney were fixed at 182 million. Since the unit price and profit rate of such products are not low, her income will naturally rise.

I’m very busy with goods, but on the Weibo in Sydney, there are serious essays, casual and exquisite nine squares, rich life and VLOG. She is a money-making online celebrity, an idol of young girls, and a force to be reckoned with in the live broadcast field.

However, there seems to be an insurmountable barrier between her and Viya and Li Jiaqi. In 2020, Viya’s sales reached 38.688 billion yuan, Li Jiaqi’s 25.243 billion yuan, and Sydney’s only 6.68 billion yuan. It is conservatively estimated that her commission this year is less than 700 million yuan.

#second echelon#

#The fastest retrogressive anchor:Sanda ge

#Platform: Aauto Quicker

#GMV in 2020: 3.473 billion yuan

The same person who started the platform, if the rapid progress of Luo Yonghao proves that live broadcast is the outlet, then the swift retreat of Aauto Quicker Sanda Brother proves that this bowl of rice for e-commerce is not so easy to eat.

In 2018, at the first 618 Cargo Festival held in Aauto Quicker, Sanda Brother, who had the largest number of fans on the whole platform at that time, topped the list with a record of 160 million live broadcast sales, and successfully helped Aauto Quicker e-commerce break the circle. In the second half of the double eleven, Sanda brother also achieved outstanding results, without any introduction. A sentence of "Brothers, give me a second" can make 20,000 down jackets sold out.

This is the strength of the clans in Aauto Quicker Jianghu.

At first, Aauto Quicker live broadcast did not have the product logic of e-commerce with goods, but it had a strong guild style. Anchors often made profits by playing lists, and then six families including Simba family, Sanda family and donkey family class were produced, which became the big V of the platform to be reckoned with.

In essence, the family leaders headed by Sanda Brother belong to entertainment anchors. Although they have tens of millions of fans, they are not professional in the business of bringing goods. Sanda Brother and Simba were banned by Aauto Quicker at the same time because of the dispute of Aauto Quicker Brother. When Sanda brother comes back, he obviously can’t adapt to the life of a standardized and professional e-commerce anchor. In December last year, Sanda brother even announced that the birthday live broadcast was without goods after realizing his embarrassing situation that "every live broadcast must drop powder".

On the one hand, the rise of Simba, the "old enemy", and on the other hand, the Aauto Quicker platform, after its rapid rise, is keeping away from the six families, and the Sanda brother with rhythm can’t be found, and the cargo data is getting worse and worse. From last year’s annual GMV of 3.473 billion, the conservative annual revenue was more than 300 million, and the latest sales volume was only 92,000. It is difficult to find the trace of Sanda brother in the list of red people.

But even this retrogression did not stop Sanda brother from continuing to bring goods, and 50 million fans gave him the last confidence. In the live broadcast room, Sanda brother responded: "I don’t brag, I have 100 million deposits now! I can retire at any time, but I can’t! Just broadcast it, and there are more than 50,000 incomes … "

#second echelon#

#mostAnchor who doesn’t care about money:Big wolf dog couple

#Platform: Tik Tok

#GMV in 2020: 636 million yuan

These days, some anchors are loud, and some anchors have many plots.

Like elder brother Sanda and Simba, who shouted wheat to the old irons, Zheng Jianpeng and Yan Zhen, the "big German shepherd couple", conquered the sinking market, but their staff was not your second uncle in the village, but a charterer and a charterer who had too much inheritance at home and could only live by collecting rent.

In countless videos, the couple first wore shabby clothes and spoke authentic Cantonese. Soon, the picture turned into a scene where they were carrying snakeskin bags and holding dozens of keys, and married with children went to collect rent. Sometimes, the couple will shout the slogan "If you don’t work hard at ordinary times, you can only collect rent when you grow up" to the daughter who appears in the camera.

Yanzhen mentioned in an interview that their creative inspiration comes from real experience. According to her memory, she took people to see the house for her parents with a keychain since she was a child, and "this is the life that local villagers are used to." Similar plots are continuously exported, and there are fans’ comments below: "As a Cantonese, I feel very cordial."

The plot is just paving the way, and the live broadcast with goods is the serious matter. Some people described the couple as Phoenix Legend in the live broadcast circle, but they did circle a large wave of fans who were willing to pay the bill. At the beginning of this year, the couple’s weekly sales reached 306 million yuan, setting a new record for e-commerce in Tik Tok.

In the data list, they have relatively few deliveries, but their average sales can reach 20 million. Last year, their GMV was 636 million yuan, and it is conservatively estimated that their revenue was more than 60 million yuan. However, there is a well-known live broadcaster in Tik Tok, Worry-Free Media. According to GMV data, Worry-Free Media is the second largest live broadcaster in Tik Tok in 2020, second only to Make Friends in Luo Yonghao. In addition to the Big Wolf Dog couple, Tik Tok online celebrity, a well-known artist in, such as Wuyou and Sister Mao Mao and Wen Elf, is also a member of Worry-Free Media, and they are all famous for their dramas.

I’m addicted to tricks again, and I’ve made money again. No one can read it without saying a word. I don’t know which is more profitable for the big wolf dog couple, rent collection or live broadcast.

The song of "loser" of the third echelon

The mouth and nose in the head are pitiful, weak and helpless, but they can eat and blow.

#the third echelon#

#　The anchor with the most scenes:Ting Zhang

#　Platform: Tik Tok

#　GMV in 2020: 735 million yuan

Zhang Ting, a star who will not be too surprised when he appears in Hot Search.

Recently, in the live broadcast room, she said, "Do you know how hard I work? 365 days a year, I worked for 356 days without rest, and tears pattered off, complaining bitterly about how tired I was at work and how hard it was to earn money. Zhang Ting probably didn’t expect that the masses really couldn’t empathize with themselves who bought a building by the Huangpu River with a stroke of 1.7 billion yuan.

Before becoming the leader of Tik Tok’s live star list, Zhang Ting’s most worthy commercial achievement was the secret of TST Court, a Wechat business brand founded with her husband Lin Ruiyang. With their connections accumulated in their early years, the couple recruited Tao Hong, Xú Zhēng, Lin Chi-ling, Ming Dow and others to speak for them, and soon became the top stream in Wechat business.

How much money does a Wechat business brand make? The tax payment of Shanghai Darway Trading Co., Ltd. behind the secret of the court reached an astonishing 1.26 billion yuan in 2018, becoming the tax champion of Qingpu District in Shanghai that year. With this aura, Zhang Ting seized the opportunity to enter the live broadcast circle.

On June 10th, 2020, Zhang Ting held her first live show with goods in Tik Tok. The products covered skin care and beauty, 3C digital, food and beverage, daily necessities and small household appliances. Five of the 30 models were her own products. In the end, she took 256 million goods in five hours. From June to the end of the year, Zhang Ting brought 735 million yuan in goods, and the live broadcast revenue was over 70 million yuan.

Despite his wealth, Zhang Ting often stressed that he was living an ordinary life, spending only 10 yuan a day and giving her husband only 1,500 yuan in pocket money every month.

In the live broadcast of the 612th anniversary this year, there were 10 kinds of Zhang Ting’s own products, among which one mask contributed the largest sales except Apple’s mobile phone, reaching 8.47 million. This figure brings Zhang Ting not only the share of the anchor commission, but also its profits as a brand, both of which are good.

In his own live broadcast room, selling his own goods, isn’t entrepreneur Zhang Ting just opening a whole supply chain by himself?

#the third echelon#

#The most prone to rollover anchor:Two donkey couples

#Platform: Aauto Quicker

#GMV in 2020: 1.65 billion yuan

In the past month, the two donkey couples went out of the circle. Frequent hot searches in Weibo make the couple’s names firmly tied to the fake mobile phone.

In May, the two donkeys were caught by professionals selling knockoff Dowell mobile phones, which directly promoted the comprehensive management of the mobile phone industry by Aauto Quicker platform, and payout ratio achieved the goal of buying one and losing nine. Since then, buying fakes is like winning a prize, which is very valuable.

ZTE’s mobile phone, which once appeared in the live broadcast room of the couple, was also taken off the shelf as a cottage machine for rectification. Unexpectedly, in order to punish Gui Li for accidentally injuring likui jy, ZTE Mobile announced that the mobile phone sold in Erlu Live Room was not produced by itself, and the products involved had nothing to do with ZTE. A few days later, Aauto Quicker forwarded it, saying that it would resume ZTE’s brand investment, much like the embarrassing situation that Tencent sued Laodopted Mother last year.

With so many anchors, it is the first time that the platform can be so shameful.

As another soul figure of Aauto Quicker’s six families, the owner of Aauto Quicker Donkey’s family, who is a businessman, is good at "blowing". Although he is not in the scientific and technological circle, he can also sell mobile phones with the classic TV shopping speech of "the original price is 4,999 and only 899".

The data shows that Er Donkey and Sister-in-law Ping Rong have put on eight smart phones in the last five live broadcasts, with sales reaching 79.01 million, which is the largest part of their total sales. Several mobile phones sold by the couple are brands such as Tianyu and Duowei, which have almost disappeared in the mobile phone market. The low price also caters to the needs of the audience in the live broadcast room of the couple.

Although it was also transformed from an entertainment anchor, Er Lv’s delivery performance today is much better than that of Sanda Brother. Together with Simba, He is the only Aauto Quicker family power that can make monthly sales exceed 50 million. In 2020, the sales of the couple’s live broadcast room added up to 1.65 billion, and it is conservatively estimated that the revenue is more than 160 million.

The good results ended in June this year. According to the requirements of buying one and losing three, the two donkeys just lost more than 50 million yuan for the 12PRO mobile phone. But this figure is still lower than that boasted by the second donkey-the second donkey couple once said in the live broadcast room that if there are fakes, he will pay a hundred times, not 899, but 89999. According to the second donkey’s cottage goods rate, this new "financial management method" is no more profitable than a green fund?

#the third echelon#

#Anchor banned for 630 years:Yin shihang

#Platform: Aauto Quicker

#GMV in 2020: No such person has been found.

Since Simba held a wedding attended by 42 stars, a demon wind of live wedding and bringing goods by the way swept through the fast flashlight business circle.

Yin Shihang has sprung up by this routine. On May 15th, his engagement ceremony made his popularity reach the top in Aauto Quicker, and even rushed to the top of the hot search list in Weibo, and he was successful. Of course, in addition to the heat, he also harvested more than 230,000 reports. According to Aauto Quicker employees, according to the logic of "sentencing", Yin Shihang will be banned by Aauto Quicker for 230,000 days-630 years, which is longer than the Monkey King’s time under Wuzhishan.

Prior to this, holding a wedding has even become the wealth password of Aauto Quicker online celebrity. Even after Aauto Quicker announced that "live selling of goods in the form of acting and speculation will be severely cracked down", dramas such as "engagement, divorce and breakup" clearly marked in the ban are still emerging one after another.

Yin Shihang proposed marriage four times in half a year, and he is likely to run away after fishing. Last year, he did not find this person in the list of the top 100 live sales. Through frequent hype, Yin Shihang rose rapidly this year, and the single sales even caught up with Taobao TOP3 Sydney and Xin Xuan’s female cat and sister, exceeding 40 million.

In order to create momentum for the engagement of the century, Yin Shihang took great pains to propose marriage, ride a white horse and send a bride price. But the plot is just a gimmick, and bringing goods is the purpose. For example, he spent 10 minutes introducing the gift he prepared for Taolu, and when the conversation turned, he found a manufacturer to make 1,001 copies. "But I only sent Taolu one person, and the remaining 1,000 copies were wasted." There was no way, so I had to make a 10% discount to the fans.

The effect of this move is really good. With this engagement, Yin Shihang completed sales of 46.3 million yuan, which can be credited to millions in one night. However, people who come to see the engagement will be miserable. In the five and a half hours of live broadcast, there are five hours of goods, and some people really can’t hold on to the heroine’s hijab and go to sleep with resentment.

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　　(Reporter Li Jia) The Dragon Boat Festival dumplings are similar every year, but the tastes are different every year. Recently, Beijing Youth Daily reporter found in the market interview that there are many kinds of zongzi flavors in the Dragon Boat Festival market this year. In order to attract young consumers, merchants can do enough articles on "taste buds". Navel orange dumplings and lemon matcha dumplings are novel; Wenwu meat dumplings, dried bamboo shoots and chicken meat dumplings, and corn and yam dumplings are made by "steaming workers", all of which seem to make people appetite and eat a lot.

　　Individually packaged "Big Mac" zongzi weighs one catty.

　　Yesterday, the reporter of Beiqing Daily saw a row of striking green iron boxes on the shelves of the old Beijing Daoxiang Village Dongzhimen store. This is the new "steamed rice dumplings" this year. Although the price is 38 yuan, this individually packaged rice dumpling weighs 500g, which is equivalent to the total weight of four or five ordinary rice dumplings. According to the person in charge, the super-large steamed dumplings test the technical level of the masters when wrapping. "After the mold is finalized, it is made by hand, and it takes about 7 pieces of leaves alone. Fruit materials are also very rich, including pine nuts, lotus seeds, colorful honey-stained beans and other ingredients.

　　E-commerce competes for the market and delivers it to your door in 2 hours.

　　Compared with physical stores, e-commerce competes for the market with the advantage of fast delivery. The reporter found that an e-commerce company mainly delivered goods to your door in two hours. Yesterday, it sold 80,000 copies of zongzi, and eight flavors were unheard of, such as Sichuan sausage zongzi and black sesame zongzi. In particular, a "pickled pepper tastes abnormal and spicy" dumpling is even more exotic.

　　Various gimmicks challenge diners’ "taste buds"

　　During the interview with the reporter of Beiqing Daily, it was found that in addition to the novelty of stuffing, some merchants also played "cooking cards" to attract consumers. For example, a food chain store has newly introduced three products, namely Wenwu meat zongzi, dried bamboo shoots chicken zongzi and corn yam zongzi. They are nominally cooked in broth, and glutinous rice is cooked for more than 8 hours, and then they are cooked after the secret "steaming". The reporter saw that the price of two such "secret steamed workers" dumplings was 14.8 yuan, and the price was basically close to the people.

　　According to the relevant person in charge of Wal-Mart, this year, dumplings with black pepper and beef flavor and Disney series packaging are also specially listed exclusively. "Beef tenderloin with black pepper" was originally a salty and spicy dish, but now it is also "talking about things" with Zongzi. It is hard to say whether it is hype or so-called innovation, but in any case, this novel "hybrid" has left space for diners to imagine.

　　As for the changes of traditional seasonal food zongzi from taste to packaging, some consumers think that the improved taste of zongzi is too wonderful, which affects the inheritance of zongzi as a symbol of traditional culture. However, more citizens say that traditional zongzi will certainly be eaten, but the new product shows that this traditional food has been endowed with the vitality of inheritance.