The drama ＂In the World＂ ends! Not only Lei Jiayin, but also it.

Special feature of 1905 film network When Zhou Bingkun and Zheng Juan, whose hair was washed white by the years, walked side by side through the lush green path, the time drama also ushered in the moment to say goodbye to the audience.

　

The drama depicts the ups and downs of more than a dozen civilian children for half a century from the perspective of three generations of a family named Zhou who lives in Guangzipian, a community in Northeast China. From the perspective of small characters, the film shows the earth-shaking social changes and the daily life changes of the people in China.

　

More than 60,000 people scored, and Douban scored 8.1 points, which proved that the content of the drama was excellent, and it was praised by many viewers as a civilian epic belonging to Chinese. The original novel of the same name created by Liang Xiaosheng ushered in a wave of sales boom.

　

This phenomenon that popular film and television works empower the sales of literary books has long existed. Previously, films such as "Little Joy" and "Little Joy" were popular, which brought a strong assist to the sales promotion of original literary works.

　

Two-way empowerment of literature and film and television is normal.

"It can be seen from the monthly sales data of the online book buying platform that the popularity of" The World "has a great impact on the sales growth of books. Under the dual positive effects of the high popularity and high score of the series, it will inevitably drive the sales of books. " Jia Yikui, marketing manager of Youth Branch of Relay Press, shared his views when interviewed by 1905 Film Network.

　

At present, the monthly sales volume of some head e-commerce companies about this book has reached 10,000+. On the product cover map, many online bookstores are labeled as starring TV dramas of the same name to attract passers-by.

　

It is not uncommon for hit TV dramas to drive the sudden increase in sales of original novels.

　

According to the 2020 China Book Market Report released by iResearch, in the TOP10 best-selling list of e-books in 2020, hit dramas and Joy of Life have fueled the sales of original e-books, with The Night Is Hard to Know ranked 6th and Joy of Life ranked 10th.

At the end of 2019, Amazon China released the 2019 Kindle annual paid e-book bestseller list. Among them, The Longest Day In Chang’an and The Wandering Earth were ranked second and fifth respectively because of the popularity of the film and television dramas of the same name.

　

"I think there is a certain correlation, at least in the short term, it has a certain driving effect on the sales of original books. Every time the adapted film and television drama is released or broadcast, the corresponding original work can get more exposure and attention, which can be intuitively felt in the copywriting and list on many platforms such as Dangdang, JD.COM and WeChat reading. " The editor of Phoenix Linkage Publishing House thinks that it is a good thing to adapt film and television dramas to drive the sales growth of original works. This actually proves the literary value and charm of the original work in reverse.

　

"Literature and film and television, this is a relationship that distinguishes each other, inspires each other, perfects each other, and finally strengthens and magnifies each other." Tie Ning, chairman of the Chinese Writers’ Association and chairman of the China Federation of Literary and Art Circles, believes that the transition from literature to film and television is not only describing a process, but also marking a vast space for vigorous creation and acceptance.

Many works in the market also have a reverse business path from film and television to literature.

　

In February 2019, The Wandering Earth became the biggest dark horse in the Spring Festival that year. In March of the same year, the film production process was revealed.<流浪地球>Once the book Making Notes was published, it was hard to find a book. This documentary literature, which tells how the landmark works in China’s sci-fi history of film were born, successfully attracted the attention of the audience.

In 2021, the first spy war film sold well, creating a career box office record. In January 2022, a book of the same name based on YongXian Quan’s original script was officially published. YongXian Quan said frankly that the publication of this book is actually in the hope that fans and readers can have a chance to examine and consider the script from another angle.

Why do audiences love "shadows" and books?

　

The original book The World is a novel created by contemporary writer Liang Xiaosheng, which was first published in December 2017. In 2019, the book won the second Wu Cheng’en Novel Award; On August 16th of the same year, he won the 10th Mao Dun Literature Prize.

　

Liang Xiaosheng integrated his life accumulation, social experience and life experience into the creation of this book. His father, like Zhou’s father in the play, is the "first generation construction worker of new China" and went to the southwest to support the third-line construction in the difficult period of the country.

　

The rich flavor of life in the original novel provides a solid foundation for film adaptation. The popularity of the film has driven the original book to sell well. Since its launch, the novel "In the World" has quickly climbed to the forefront of the best-selling lists of major book sales platforms, becoming an explosion.

　

In an interview with the media, Shenzhen Publishing Group revealed that, taking the sales data of the six major book cities in Shenzhen as an example, since its listing at the end of 2017, the "Human World" set has sold a total of 711 sets. Among them, 140 sets were sold in 2022, accounting for nearly one fifth. Taking January 28 as the starting time, the data of more than one month is equivalent to the whole year in the past.

　

"Because in the process of watching the drama, the plot is compact and life-oriented, and the characters portrayed in the drama are very three-dimensional, full of emotions, and they burst into tears many times. I want to see if there are different interpretations of the characters in the book, such as Zhou Rong and Zheng Juan. " In an interview with 1905 Movie Network, drama fan Xiaoyu revealed his original intention of buying books. Prior to this, this behavior of buying books for drama also occurred when watching dramas such as Romance of the Three Kingdoms.

　

Many viewers have developed the habit of buying books for drama. Chai Baoxia, an audience from diaobingshan city, Liaoning Province, bought the original novel without hesitation when she saw the 26th episode of In the World. Before that, she also bought original books such as "Bright Sword" and "Going to the East" because she was chasing dramas.

　

"Adapting film and television dramas, after all, it is impossible to completely copy the original. In addition, due to the limitation of length and form, it is also impossible to present everything involved in the book, so there will be trade-offs. From a personal point of view, I still like to know what is not presented in the drama version and see the similarities and differences between the drama version and the original. " As a front-line staff member of the book publishing industry, the editor of Phoenix Linkage Publishing House also gave his own answer.

　

It can be seen that in order to better understand the difference between the characters in the play and the original characters, the curiosity of not presenting the content above light and shadow has become the main reason for many viewers to buy books. For some film and television dramas with sequel shooting plans, many viewers can’t bear the "empty window period" between the first and the sequel, and choose to buy the original works to know the story direction in advance, such as Joy of Life.

How many domestic film and television dramas will be adapted from future literary works?

"This is my dish."

　

After reading "In the World" in one breath, director Li Lu was moved by the ups and downs of the fate of the little people under the turbulent times. In the end, he put the original work on the TV stage and brought a spiritual and cultural feast to the audience. In its view, the novel’s rich group portraits and fireworks without the protagonist’s aura have brought a very good foundation for the adaptation of film and television dramas.

　

In the future, what other film and television dramas adapted from literary works can the audience enjoy?

　

In terms of movies, the 2023 Spring Festival has been officially announced, and it is still adapted from the novel of the same name by science fiction writer Liu Cixin, which will tell the story that happened after Jupiter was lit. In terms of cast, the director, screenwriter, producer and starring all returned to help, and the film was launched in Qingdao in October 2021.

According to the future film production plan announced in the financial report of Light Media in 2020, the company will shoot a new version of Three-body based on Liu Cixin’s novel of the same name. The information disclosed at that time showed that the project was in the early stage of planning, and the list of directors and actors had not yet been determined.

Directed by the director and adapted from the classic myth novel "The List of Gods", the filming has been completed. In addition, the upcoming and other domestic films are all adapted from self-related novels.

In terms of TV series, the contemporary urban drama to be broadcast in 2022, directed and starring Blossoms Shanghai, is adapted from the novel of the same name by the famous writer Jin Yucheng. As the final chapter of the trilogy of the era melody of Reading Group, Heart Residence is adapted from the novel of the same name by Teng Xiaolan, the winner of Lu Xun Literature Prize. According to Jiu Yehui’s novel Zeng Juvenile, the TV with the same name will also be broadcast soon.

　

In the costume drama to be broadcast in 2022, Dream of China, starring "Fairy Sister", and Try the World, starring and starring, were adapted from Guan Hanqing’s Yuan Opera version, Zhao Paner’s romantic life and the novel of the same name.

　

As the oldest art form, literary works provide a source of inspiration for the creation of many film and television dramas. The adaptation of the hot broadcast of film and television dramas also boosted the original works. The virtuous circle between them provides a powerful impetus for the vigorous development of China’s film and television industry.