Tesla: A data platform is being developed, which will share data with car owners.

According to Beijing Daily News, after the recent controversy over the authenticity of vehicle background data, on May 6, Tesla announced that it is developing a vehicle owner data platform, which may create an industry precedent for sharing new energy smart car data with users.

According to insiders of Tesla, in order to allow users to freely view the background data of vehicles, an online information system platform is being developed for all car owners to inquire about and obtain the data of vehicle-machine interaction, which is expected to be launched this year.

With the incident of Tesla Shanghai Auto Show rising to a public opinion event, in order to dispel public doubts, Tesla submitted the driving data 30 minutes before the accident to the owner, and announced the driving data 1 minute before the accident. Once the data was published, it was hotly debated, and even some voices questioned the authenticity of the data.

In this regard, Tesla said that as more consumers choose intelligent networked cars, vehicle data has attracted more and more attention. This involves how all smart car companies deal with the relationship with consumers in the future and how to deal with the forward-looking problem of data security in the smart car industry. Tesla made several responses to smart car data.

Response 1

Why should we monitor the vehicle operation data?

Nowadays, smart cars generate a large amount of data every day, but many people have doubts about why and what data to collect. In fact, China has made clear provisions in this regard. The Regulations on the Administration of New Energy Vehicle Manufacturers and Products Access and the relevant national standards for electric vehicles have made clear requirements on vehicle operation data monitoring, allowing the data monitored by enterprises to be limited to information on vehicle operation status such as vehicle operation safety, failure, charging and energy consumption.

Then why monitor the data generated by vehicle driving? Industry experts have said that the massive data sources generated by vehicle driving can provide accurate and rich reference data and guidance for the industry, which is very helpful for the development of the smart car industry. For enterprises, the collection of vehicle data can also better help them improve their products and services, and even prevent potential risks.

It is worth mentioning that, after conducting research and in-depth discussion in related fields through the joint efforts of the government, enterprises and testing institutions, the China Automobile Association has launched a solution of automobile big data platform based on blockchain technology, and released the "blockchain platform for data trusted storage", aiming at strengthening the security in the process of data monitoring by using blockchain technology, providing enterprises with data trusted storage services, and enabling consumers to enjoy better information services.

Response 2

Where is the data generated by vehicle operation stored?

According to the relevant national requirements, all new energy vehicle manufacturers in China should establish their own product operation safety monitoring platform to monitor the operation status of their products.

After Tesla provided 30 minutes of data to the Shanghai Auto Show, there were many voices on the Internet questioning the authenticity of the data.

In this regard, Tesla said that Tesla’s vehicle data should be regulated by the state and local governments. In addition, Tesla’s vehicle data is read by the vehicle gateway and stored in encrypted form. The stored data is recorded by encryption technology, so it is impossible to directly read, modify or delete related data. The background vehicle related data is transferred from the server, which is transmitted to the vehicle by various sensors during driving and then to the server through the network. It is authentic and complete vehicle data.

At the same time, the data of the black box (EDR) in the car is stored locally in the vehicle and frozen. The reading of EDR data usually requires physical connection between special equipment and vehicles, which can ensure that EDR data will not be modified. EDR data has gradually become an important basis for law enforcement agencies to investigate accidents.

EDR has played a key role in many accident investigations of Tesla vehicles in China and the United States, and has been adopted by law enforcement agencies.

Response 3

Who has the right to use the data?

Regulatory authorities, law enforcement agencies and enterprises all have the right to use vehicle data, and consumers also have the right to know their own vehicle driving data according to law.

By reading the contents of Tesla user manual, we can find that there are detailed instructions on data monitoring and use. First of all, the data is stored by the vehicle. During vehicle maintenance, it can be accessed, used and stored by Tesla maintenance technicians, or transmitted to Tesla periodically by wireless through the vehicle telematics system. Tesla can use this data to provide Tesla telematics services, conduct troubleshooting, evaluate the quality, function and performance of automobiles, and conduct analysis and research to complete the improvement and design of vehicles and vehicle systems.

Previously, Tesla also provided the car owners with the vehicle data 30 minutes before the accident according to the requirements of Zhengzhou Market Supervision Administration. However, for the protection of users’ privacy, at present, individual users want to obtain vehicle data, and they need to apply for a written request through government supervision departments such as the Public Security Law. However, Tesla insiders also revealed that in order to allow users to freely view the background data of vehicles, an online information system platform is currently being developed for all car owners to inquire about the data of vehicle-machine interaction, which is expected to be launched this year.

expert

Smart car data supervision to be standardized

Shortly after the Tesla Shanghai Auto Show, CCTV’s Newsweek column pointed out the current regulatory problems faced by smart cars. "How to identify smart car accidents is reliable? Is driving data private? Who should put it in? If we just watch the excitement and can’t make progress from the system, our consumption environment will pay a higher price. To solve this problem, the whole industry should pass the customs, otherwise the brakes of the industry will not work! "

In a recent report, People’s Daily questioned "how the regulatory authorities should act". Liu Changsong, director of Beijing Mugong Law Firm, said in the article: "Public safety is no small matter. Due to the safety and public safety of vehicle users, the regulatory authorities are expected to take responsibility. "

In fact, under the background of the rapid development and popularization of smart cars, the supervision has been in a relatively weak state. Dr. Wang Yao, Assistant Secretary-General and Minister of Technology of China Automobile Industry Association, said that there are no clear legal provisions on the confirmation of autonomous driving data and the process of publishing data after accidents. Although there are many laws and regulations on the supervision of autonomous driving data security, there are still some inapplicability in the field of intelligent networked vehicles.

As for the improvement of the supervision mode of intelligent vehicles, he also put forward his own views, suggesting that government departments can revise and supplement the regulations and standards that are not suitable for the development of intelligent networked vehicles according to different data types involved in intelligent networked vehicles, and at the same time suggest that the data supervision system of intelligent networked vehicles should be further improved by adopting a multi-centralized data governance model.

Tesla’s incident exposed many problems in the industry, which is a good thing from the perspective of development. This made the public know the importance of data and put forward higher requirements for corporate responsibility and government safety supervision. Wang Yao said that relevant legislation will be accelerated in the future, and I believe that more car companies like Tesla are willing to make safety data transparent through "data sharing", so that consumers can trust smart car products more.

Original title: Tesla: Developing a data platform that will share data with car owners.

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Subversion! It is best not to believe these 10 "health rumors", be careful that the more you raise, the worse you get!

"Health preservation" is a very popular topic at present.

Our life is full of all kinds of health knowledge.

There are more and more health rumors.

But are these rumors true?

In fact, there are some familiar "health advice"

Not as healthy as you think.

Be careful, the more you raise, the worse you get!

What "health advice" can’t be trusted?

What is the truth about keeping in good health?

Come and learn about it with Xiaobian ~

Health rumors

01

Taking cold medicine can prevent colds.

Truth: taking cold medicine can’t prevent colds. Cold medicine itself can only relieve symptoms. If you want to recover, you still have to rely on autoimmune.

If you don’t have a cold and take cold medicine, especially western medicine to prevent colds, it will not only fail to play a preventive role, but may also bring damage to the body, such as liver function damage.

The best prevention is good living habits: frequent hand washing, frequent ventilation, more exercise, ensuring sleep and balanced diet.

In addition, influenza can be prevented by vaccination, but it should be noted that influenza vaccine can only prevent influenza and has no preventive effect on the common cold.

Health rumors

02

Drinking miscellaneous grains powder is healthier.

Truth: Eat whole grains, and the less you process, the better.

When the whole grains are ground into powder or mashed into rice paste for eating, the whole grains change from large particles to small particles, which is easier to digest and absorb. However, patients with chronic diseases should pay special attention, such as diabetics. Excessive consumption of whole grains powder is likely to lead to a rapid increase in blood sugar.

In addition, because the whole grains contain a small amount of fat, the contact area with oxygen in the air is greatly increased after being pulverized, and it is very easy to be oxidized. If it is not eaten in time, not only the nutritional value will be reduced, but also some substances harmful to health will be produced. It is suggested to eat as much whole grains as possible with less processing.

It should be noted that eating too much coarse grains in the elderly will increase the burden on the stomach, so we should pay attention to the combination of coarse and fine grains, intensive cultivation of coarse grains and ensuring drinking water.

Health rumors

03

A light diet means eating only vegetarian food and not meat.

Truth: The standard of light diet is less oil, less salt and less sugar.

If you only eat vegetarian food instead of meat, it will increase the risk of malnutrition. For example, if you don’t eat meat, you will be prone to iron deficiency, and then there will be symptoms such as iron deficiency anemia, muscle attenuation, osteoporosis and memory loss.

Eating only vegetarian food does not make you feel full, and you often take in a lot of extra carbohydrates, which is easy to get diabetes. Therefore, we should selectively eat meat, preferably eggs, milk, soybeans and their products, fish, shrimp and lean meat. These foods can provide the human body with high-quality protein, vitamin A, vitamin B, iron and zinc.

For patients with "three highs", doctors will recommend a light diet, but it does not mean that they are vegetarians. The peeled meat of fish, shrimp and poultry is high in protein and low in fat, which is very suitable for people with "three highs".

Health rumors

04

Drinking milk before going to bed helps you sleep.

Truth: the effect is minimal, theoretically possible, but the effect of helping sleep is weak.

Although milk white protein in theory contains 5.3% tryptophan, it can synthesize 5- hydroxytryptophan in the body, which is further metabolized into melatonin and participates in sleep regulation.

However, the content of tryptophan in milk is very small, and the content that enters the human body and reaches the brain is even lower, so the effect of helping sleep is weak. A glass of milk is not enough to produce enough "hypnotic hormones".

Drinking milk before going to bed will not only increase the chances of going to the toilet at night, but also increase the burden of digestion, which may be detrimental to sleep.

Health rumors

05

You can catch up on sleep on weekends.

Truth: I usually stay up late, but it is difficult to make up on weekends.

It is one-sided to work overtime and stay up late at ordinary times, hoping to catch up on sleep on weekends.

Long-term sleep deprivation will lead to physical exhaustion, decreased immunity and worse physical fitness. Sleep too long, brain cells can’t get enough oxygen and nutrients, which is why they feel tired when they sleep too much on weekends.

Health rumors

06

Pillows are used for pillow parts.

Truth: Pillows are not only used for the pillow, but also need good support for the neck.

There is a normal physiological lordosis of 10 ~15 degrees in human cervical spine. This lordosis will disappear with lowering the head and increase the head, which is a physiological state.

Under the rhythm of modern life, there are more and more "low-headed people". In the state of bowing, the lordosis will disappear, and the posterior structure of cervical vertebra will be very tired during the day, and it is often in a state of excessive traction. Therefore, when sleeping at night, the pillow should be used to support the neck.

Health rumors

07

Yellow urine means kidney problems.

Truth: There are many reasons for urine yellowing, not necessarily kidney problems.

In our daily life, under normal circumstances, if there are symptoms of yellow urine, we can first consider whether it is because we drink too little water, which leads to urine concentration and excessive internal heat, or because we eat some drugs or food. Then you can drink more water first, and then observe after the urine volume increases. If the urine becomes clear, there will be no problem.

If the urine color continues to change, even blood color, soy sauce color, milky white and black appear, you need to go to the hospital in time to do relevant examinations to clarify the causes of urine discoloration and receive treatment.

Health rumors

08

Massage of cervical vertebra can cure cervical spondylosis.

Truth: Don’t massage your neck at will.

Cervical spondylosis is a common disease. Although patients will feel more comfortable in a short time with vigorous massage, symptoms will appear again soon, which will aggravate cervical spondylosis.

Improper massage will destroy the stability of cervical spine, accelerate the degeneration and protrusion of intervertebral disc, and make the cervical spinal cord more seriously compressed. If the patient’s neck discomfort has not been relieved, he should go to a regular hospital as soon as possible and not massage at will.

Health rumors

09

The child has a fever, covering his sweat and reducing his fever quickly

Truth: Sweating is more likely to lead to serious illness.

Sweating with a quilt after a cold is not suitable for ordinary people, especially for babies. Because the baby’s limbs have insufficient blood supply and the nervous system development is not perfect, the nerves responsible for managing vasodilation and contraction are prone to disorder. If they are wrapped too tightly, they will not be able to dissipate heat, and dehydration and metabolic acidosis may occur at the same time. More seriously, it will also cause brain hypoxia.

Clinically, there is a special disease for children-"quilt syndrome", which is a serious disease caused by wrapping the baby by mistake. The child is in a fever period, and it is especially important to pay attention to the heat dissipation and not to cover it.

Health rumors

10

Sleep on a pure hard wooden bed to protect your waist

Truth: Sleeping on a hard bed is not sleeping on a bed board.

Middle-aged and elderly people are not suitable for sleeping on a mattress that is too soft, but sleeping on a hard bed does not mean that people will remove the mattress and put sheets on it to sleep.

Sleeping in a bed with a certain hardness can eliminate the pressure of load and weight on the intervertebral disc and help relieve the symptoms of low back pain. However, if you sleep directly on the hard wooden board, it can’t match the normal curve of the human spine, and the waist can’t be supported, there will be symptoms such as backache and backache. It is suggested that the bed board should be padded with a soft pad of 3 cm to 5 cm.

Note:

1. Don’t forget to light up "Looking" and give a compliment after reading.

Original title: "Subversion! It is best not to believe these 10 "health rumors", be careful that the more you raise, the worse you get! 》

Read the original text

Some new regulations will be implemented in March: video recording of long-distance bus tickets in real-name registration system trial.

  Chinanews. com, March 1 ST, the long-distance passenger transport in real-name registration system, the information of imported cosmetics can be traced back to the whole process, the time limit for postal delivery has been greatly shortened, and the people’s court trial must be recorded and videotaped … … Since March, the Regulations on the Administration of Road Passenger Transport and Passenger Stations, the Universal Postal Service Standard, the Film Industry Promotion Law and other laws and regulations have been officially implemented, which have affected our lives in many ways.

  The revised "Regulations on the Management of Road Passenger Transport and Passenger Stations" by the Ministry of Transport has been implemented since March 1. The new regulations point out that real-name ticket sales and real-name inspection of passenger tickets will be fully implemented for inter-provincial and inter-city passenger lines. The long-distance bus ticket will be printed with the identity information of the passengers. If passengers lose their tickets, they can apply for and reissue them free of charge after verifying their identity information.

  According to the new regulations, passengers who purchase tickets online through online travel agencies must also provide accurate and valid certificate information, and they must also carry this valid certificate when they go to the station to collect tickets; When purchasing tickets on behalf of others, the purchaser must show the valid certificates of the purchaser and the passenger at the same time; Those who bring children free of charge should apply for real-name registration system tickets free of charge with their valid identity documents.

  Seven kinds of goods purchased online are not applicable for seven days without reason to return.

  The Interim Measures for the Seven-Day Unreasonable Return of Goods Purchased on the Internet, which will be implemented on 15th of this month, clarifies that seven types of goods are not applicable to the seven-day unreasonable return:

  Goods ordered by consumers; Fresh and perishable goods; Digital commodities such as audio-visual products and computer software downloaded online or unpacked by consumers; Newspapers and periodicals delivered; Commodities that are easy to affect personal safety or life and health after unpacking, or commodities that are easy to change the quality of commodities after unpacking; Once activated or tried, the value of the goods is derogatory; Goods near the expiration date and defective goods that have been clearly stated at the time of sale.

  The "Measures" stipulate that when consumers return goods, they should return the accessories and gifts together, and the freight generated by the return shall be borne by the consumers according to law. Unless otherwise agreed between the operator and the consumer, the agreement shall prevail. The measures also made clear punishment rules for online commodity sellers who violated regulations.

  Imported cosmetics can be traced back to the whole process of information

  The Provisions on the Administration of Filing, Import Records and Sales Records of Domestic Consignees of Imported Cosmetics issued by the General Administration of Quality Supervision, Inspection and Quarantine came into effect on March 1st. This regulation details the filing, import records and sales records of domestic consignees of imported cosmetics. Tracing the information of imported cosmetics in the whole process can ensure that the defective products can be recalled quickly when quality and safety problems occur, and ensure the safety of consumption.

  New postal service standard: the delivery time limit is greatly shortened

  The newly revised "Universal Postal Service" standard came into effect on March 1st. The requirements of the new standard for the whole time limit of mail are obviously improved. The longest time for letters is 7 or 8 days, and ordinary parcels can be received in 8 or 9 days.

  The new standard stipulates that each county-level administrative region should have at least one postal business place that provides international, Hong Kong, Macao and Taiwan mail services, and each township and town should have at least one postal business place that provides parcel collection services.

  In terms of protecting users’ rights and interests, the new standard has increased the business hours to be publicized, the mail time limit, and refined the provisions on users’ complaints. The time limit for responding to users’ complaints has been reduced from 30 working days stipulated in the current standard to 15 days.

  The trial of the people’s court shall be recorded and videotaped throughout.

  "Several Provisions of the Supreme People’s Court on the Audio and Video Recording of People’s Courts" will come into force on March 1st. The "Regulations" clarify that when a people’s court hears a case, it shall record and video the whole trial. Without the permission of the people’s court, no one may record or videotape the trial activities, and may not record, copy, delete or transfer the audio and video recordings of the trial.

  The "Regulations" point out that the people’s court should take overlapping synchronous recording time or other measures to ensure the authenticity and integrity of the audio and video recordings of the trial. The "Regulations" emphasize that the recording of court trial activities involving state secrets, commercial secrets, personal privacy, and the storage, inspection, copying, and transcription of court trial audio and video should comply with relevant regulations such as confidentiality management.

  The names of public figures in political and cultural fields shall not be used as trademarks.

  The Provisions of the Supreme People’s Court on Several Issues Concerning the Trial of Administrative Cases of Trademark Authorization and Confirmation, which came into effect on March 1, clearly states that the application for registration of the names of public figures in the fields of politics, economy, culture, religion and nationality as trademarks belongs to "other adverse effects" as stipulated in Item (8) of Article 10 of the Trademark Law. Therefore, according to the Trademark Law, the names of the above public figures shall not be used as trademarks.

  Film practitioners should abide by professional ethics in virtue and artistry.

  The Film Industry Promotion Law came into effect on March 1st. For the first time, the law clearly requires filmmakers: actors, directors and other film practitioners should adhere to the dual virtues of morality and art, abide by laws and regulations, respect social morality, abide by professional ethics, strengthen self-discipline and establish a good social image.

  The law makes it clear that film distribution enterprises and cinemas should truthfully count the film sales revenue and provide true and accurate statistical data, and must not take improper means such as making false transactions, making false reports or concealing sales revenue to deceive or mislead the audience and disrupt the film market order. At the same time, the law stipulates corresponding penalties.

  The Film Industry Promotion Law not only decentralizes the examination and approval authority, but also standardizes the procedures for the formulation and disclosure of film censorship standards, and sets up provisions for retrial in case of disputes.

  The government should provide corresponding public cultural services according to the characteristics of the group.

  People’s Republic of China (PRC) Public Cultural Service Guarantee Law will come into force on March 1, 2017. The law stipulates that no unit or individual may occupy the land for the construction of public cultural facilities or change its use without authorization. If it is necessary to adjust the construction land for public cultural facilities due to special circumstances, the construction land shall be re-determined.

  The law clearly stipulates that no unit or individual may dismantle public cultural facilities without authorization, change their functions and uses without authorization or hinder their normal operation, occupy or misappropriate public cultural facilities, or use public cultural facilities for business activities unrelated to public cultural services.

  According to this law, people’s governments at all levels should provide corresponding public cultural services according to the characteristics and needs of minors, the elderly, the disabled and the floating population.

Shanghai: The nucleic acid test results of 68,517 confirmed cases infected with Delta mutant were all negative.

CCTV News:Yesterday (4th), Shanghai held a press conference on epidemic prevention and control, saying that at present, Shanghai CDC has basically completed the epidemiological investigation and gene sequencing of a confirmed case of a foreign cargo plane service worker in the freight area of Shanghai Pudong Airport discovered on the 2nd. The results of gene sequencing showed that Covid-19 infected by this case in Shanghai belonged to Delta mutant, which had high homology with Delta mutant abroad.

Wu Huanyu, Deputy Director of Shanghai CDC:The results of gene sequencing showed that COVID-19 infected by this case belonged to Delta mutant, which was not related to the genome of many local cases in China recently, but had high homology with Delta mutant abroad. According to the comprehensive judgment and analysis of the expert group, it is considered that the infection source of the confirmed case can focus on the infection caused by exposure to the environment polluted by the imported virus.

Shanghai: All the 68,517 screened subjects were negative in nucleic acid test results.

Yesterday (4th), the reporter learned from the press conference on epidemic prevention and control in Shanghai that a newly confirmed case of COVID-19 in Shanghai on August 2nd was of ordinary type, and now it is being treated in isolation in Shanghai Public Health Clinical Center, and the condition is stable. As of 14: 00 on August 4, 67 close contacts in Shanghai and 377 close contacts in Shanghai have been investigated. In Shanghai, 68,517 screening subjects, the results of nucleic acid test were all negative, and 585 items and environmental samples in relevant places were investigated, and the test results were all negative. In the next step, Shanghai will continue to adhere to the overall prevention and control strategy of "external defense input and internal defense rebound", pay close attention to key points and joints such as "entrance to the city, employment posts and school gates", and strengthen the closed-loop management of the whole chain of epidemic prevention and control.

Santa Fe scholar: Does the AI language model really understand human language?

Original Mitchella and other intelligence clubs

introduction

Although the big language model shows a similar understanding ability to human beings, can the AI system really understand the language like human beings? Must the pattern of machine understanding be the same as that of human understanding? Recently, kracauer, former director of the Santa Fe Institute, and melani Michel, a researcher, published an article in PNAS to explore whether large-scale pre-training language models (LLMs) can understand languages and their coded physical and social situations in a similar way to humans.

This paper discusses the pros and cons respectively, and further discusses the key issues of broader intelligent science. In the author’s opinion, further expanding the interdisciplinary research between artificial intelligence and natural science is expected to broaden the perspective of multi-discipline, summarize the advantages and boundaries of different methods, and meet the challenge of the integration of cross-cognitive concepts.

Keywords: artificial intelligence, large language model, mental model

Melanie Mitchell A, David C. Krakauera | Author

Fan Siyu and Zhang Ji | Translator

Liang Jin | Editor

Title of the article:

The debate over understanding in AI’s large language models

Article address:

https://www.pnas.org/doi/10.1073/pnas.2215907120

What is "understanding"? This problem has long attracted the attention of philosophers, cognitive scientists and educators. The classical research on "understanding" is almost always based on human beings and other animals. However, with the rise of large-scale artificial intelligence systems, especially large-scale language models, there has been a heated discussion in the AI community: can machines understand natural languages now, so as to understand the physical and social situations described by languages?

This discussion is not limited to the category of natural science; The degree and way that machines understand our world determines to what extent we can trust the robust and transparent behavior ability of AI in the task of interacting with human beings, including AI driving cars, AI diagnosing diseases, AI caring for the elderly, AI educating children and so on. At the same time, the current discussion shows the key problem for an intelligent system to "understand": how to distinguish statistical correlation and causal mechanism?

Although the AI system shows seemingly intelligent behavior in many specific tasks, until recently, the artificial intelligence research community still generally believed that machines could not understand the data they processed like humans. For example, face recognition software does not understand that the face is a part of the body, the role of facial expressions in social interaction, what it means to "face" unpleasant situations, or the ways and means of making faces. Similarly, speech-to-text and machine translation programs do not understand the language they handle, and the automatic driving system does not understand the micro-expressions and body language of drivers and pedestrians when avoiding accidents. Therefore, these AI systems are often regarded as fragile, and the key evidence of lack of "understanding" is that they are unpredictable errors and lack of robustness in generalization ability [1].

Does the big language model really understand language?

However, in the past few years, the situation has changed. A new type of AI system has been popular in the research field and has had an impact, which has changed some people’s prospects and views on machine understanding languages. These systems are called large language models (LLMs), large pre-training models or basic models [2]. They are deep neural networks with billions to trillions of parameters (weights), which are "pre-trained" on a huge natural language corpus of several terabytes, including a large number of network snapshots, online books and other contents. During training, the task of these networks is to predict the hidden part of the input sentence. This method is called "self-supervised learning". The final network is a complex statistical model of the correlation between words and phrases in its training data.

These models can be used to generate natural language, fine-tune specific language tasks [3], or further train to better match the "user’s intention" [4]. For example, LLMs such as OpenAI’s famous GPT-3[5], more recently ChatGPT[6] and Google’s PaLM[7] can produce amazing human-like texts and dialogues; In addition, although these models are not trained for the purpose of reasoning, some studies think that they have human-like reasoning ability [8]. How LLMs accomplished these feats is a mystery to ordinary people and scientists. Most of the internal operation modes of these networks are opaque, and even the researchers who built them have only a little intuitive feeling about such a huge-scale system. Neuroscientist Terrence Sejnowski described the appearance of LLM in this way: "Singularity arrival, like whispers, came one after another, speaking four dialects. The only thing we know is that LLMs are not human beings … Some of their behaviors seem to be intelligent, but if they are not human intelligence, what is it? " [9]

Although the most advanced LLMs are impressive, they are still prone to vulnerabilities and mistakes that are not like human beings. However, such network defects are significantly improved when the number of parameters and the scale of training data set are enlarged [10], so some researchers think that LLMs (or its multimodal version) will realize human-level intelligence and understanding ability under a sufficiently large network and training data set, and a new slogan of AI appears: "Scale is everything" [11, 12].

The above proposition is a school of AI academic circles in LLMs discussion. Some people think that these networks really understand language and can reason in a universal way (although "not yet" up to human level). For example, Google’s LaMDA system constructs a fluent dialogue system by pre-training the text and then fine-tuning the dialogue [13], and an AI researcher even thinks that such a system "has the ability to truly understand a large number of concepts" [14] and even "moves in a conscious direction" [15]. Another machine language expert regards LLMs as the touchstone leading to general human level AI: "Some optimistic researchers believe that we have witnessed the birth of a knowledge injection system with a certain universal intelligence" [16]. Others believe that LLMs probably captures important aspects of meaning, and its working mode is similar to a striking explanation of human cognition, that is, meaning comes from conceptual roles. ”[17]。 Opponents were labeled as "AI Denialism" [18].

On the other hand, some people think that although the output of large-scale pre-training models such as GPT-3 or LaMDA is fluent, they still can’t understand because they have no world experience or thinking mode; The text prediction training of LLMs only learned the form of language, not the meaning [19-21]. A recent article holds that "even if we train until the universe dies, the systems trained only by language will never approach human intelligence, and these systems are doomed to have only superficial understanding and will never approach the comprehensiveness of our thinking" [22]. Some scholars believe that it is wrong to apply the concepts of "intelligence", "agent" and "understanding" to LLMs, because LLMs is more similar to libraries or encyclopedias, and it is packaging human knowledge repositories instead of agents [23]. For example, humans know that tickling makes us laugh because we have bodies. LLMs can use the word "tickle", but it has obviously never felt this way. Understanding tickling is not a mapping between two words, but a mapping between words and feelings.

Those who hold the position of "LLMs can’t really understand" think that what surprises us is not the fluency of LLMs itself, but the fact that the fluency is beyond intuition with the growth of model scale. Anyone who attributes understanding or consciousness to LLMs is a victim of the Eliza effect [24]. "Eliza effect" means that we humans tend to attribute our understanding and agency ability to machines with even faint signs of human language or behavior. It is named after the chat robot "Eliza" developed by Joseph Weizenbaum in the 1960s. Although it is very simple, it still deceives people into believing that it understands them [25].

A survey of active scholars in the field of natural language processing in 2022 also confirmed the differences of views in this discussion. One of the contents of the survey is to ask the respondents whether they agree with the following statement about whether LLMs understands language in principle: "Some generative models (language models) that are only trained on text can understand natural language in some extraordinary sense given sufficient data and computing resources." The answers of 480 people were almost half (51%) to half (49%) [26].

Supporters’ evidence that LLMs has understanding ability is mainly based on the performance of model ability: both the subjective quality judgment of the text generated by the model according to the prompt words (although this judgment may be easily influenced by Eliza effect) and the objective evaluation in the benchmark data set used to evaluate the language understanding and reasoning ability. For example, two commonly used benchmark data sets for evaluating LLMs are General Language Understanding Assessment (GLUE)[27] and its successor SuperGLUE[28], which include large-scale data sets and tasks, such as "Text Implication" (given two sentences, can the meaning of the second sentence be inferred from the first sentence? Do the given words have the same meaning in two different sentences? ) and logical answers, etc. OpenAI’s GPT-3 (with 175 billion parameters) performs unexpectedly well in these tasks [5], while Google’s PaLM (with 540 billion parameters) performs better in these tasks [7], which can reach or even surpass human performance in the same task.

Does machine understanding have to reproduce human understanding?

What are the implications of these results for LLMs? From the choice of terms such as generalized language understanding, natural language reasoning, reading comprehension and common sense reasoning, it is not difficult to see that the test of the above benchmark data set implies the premise that the machine must reproduce the way of human understanding. But is this necessary for "understanding"? Not necessarily. Take the benchmark evaluation of "reasoning and understanding task" as an example [29], in each task example, a natural language "argument" and two declarative sentences will be given; The task is to determine which statement is consistent with the argument, as shown in the following example:

Argument: criminals should have the right to vote. A person who stole a car at the age of 17 should not be deprived of the right to become a full citizen for life.

Inference A: Stealing a car is a felony.

Inference B: Stealing a car is not a felony.

BERT achieved a performance similar to that of human beings in this benchmark task [31]. Perhaps we can draw the conclusion that BERT can understand natural language like human beings. However, a research team found that some clue words (such as "not") appearing in inference sentences can help the model predict the correct answer. When researchers change data sets to avoid these clues, BERT’s performance becomes no different from random guessing. This is an obvious example of relying on shortcut learning-a phenomenon that is often mentioned in machine learning, that is, the learning system obtains good performance on a specific benchmark task by analyzing the pseudo-correlation in the data set, rather than through humanlike understanding [32-35].

Usually, this correlation is not obvious to humans who perform the same task. Although shortcut learning has been found in the task of evaluating language understanding and other artificial intelligence models, there may still be many undiscovered "shortcuts". Pre-training language models, such as LaMDA and PaLM of Google, which have hundreds of billions of parameters and train on nearly trillions of text data, have strong ability to encode data correlation. Therefore, the benchmark task used to evaluate human understanding ability may not be applicable to this kind of model evaluation [36-38]. For large-scale LLMs (and its possible derivative models), the complex statistical correlation calculation can make the model bypass the human-like understanding ability and obtain a nearly perfect model performance.

Although there is no strict definition of the word "human-like understanding", it is not based on the huge statistical model that LLMs has learned at present. On the contrary, it is based on concepts-the internal mental model of external categories, situations and events, as well as the internal mental model of human beings’ own internal state and "self". For human beings, understanding language (and other nonverbal information) depends on mastering concepts other than language (or other information) expression, and is not limited to understanding the statistical properties of language symbols. In fact, in the past research history in the field of cognitive science, we have always emphasized the understanding of the essence of concepts and how understanding comes from concepts that are clear and hierarchical and contain potential causality. This understanding model helps human beings abstract past knowledge and experience to make steady prediction, generalization and analogy; Or conduct combinatorial reasoning and counterfactual reasoning; Or actively intervene in the real world to test hypotheses; Or explain what you understand to others.

Undoubtedly, although some LLMs with larger and larger scale sporadically show similar human understanding ability, the current artificial intelligence system does not have these abilities, including the most advanced LLMs. Some people think that this kind of understanding ability can give human beings the ability that pure statistical models can’t get. Although the large-scale model shows extraordinary formal linguistic competence, that is, the ability to produce grammatical fluency and human-like language, it still lacks human-like functional language competence based on conceptual understanding, that is, the ability to correctly understand and use language in the real world. Interestingly, there is a similar phenomenon in physics research, that is, the contradiction between the successful application of mathematical techniques and this functional understanding ability. For example, a long-standing controversy about quantum mechanics is that it provides an effective calculation method without conceptual understanding.

Understanding the essence of concepts has always been one of the topics of academic debate. To what extent the concept is domain-specific and innate, rather than more universal and learned [55-60], or to what extent the concept is based on concrete metaphor and presented in the brain through dynamic and situation-based simulation [64], or under what conditions the concept is supported by language [65-67], social learning [68-70] and culture [

Despite the above arguments, concepts-which exist in the form of causal mental models as mentioned above-have always been regarded as the understanding unit of human cognitive ability. Undoubtedly, looking at the development track of human understanding ability, whether it is individual understanding or collective understanding, it can be abstracted as a highly compressed model based on causality, similar to Ptolemy’s theory of planetary revolution, Kepler’s theory of elliptical orbit, and Newton’s concise and causal explanation of planetary motion according to gravity. Different from machines, human beings seem to have a strong internal drive to pursue this form of understanding in scientific research and daily life. We can describe this kind of motivation as requiring little data, minimal model, clear causal dependence and strong mechanical intuition.

The debate about LLMs’ comprehension ability mainly focuses on the following aspects:

1) Is the understanding ability of these model systems just a kind of error? (that is, the connection between language symbols is confused with the connection between symbols and physical, social or mental experiences). In short, will these model systems never gain human-like understanding?

Or, conversely, 2) Will these model systems (or their recent derivative models) really create a large number of concept-based mental models that are essential for human understanding without real-world experience? If so, will increasing the scale of the model create a better concept?

Or, 3) if these model systems can’t create such concepts, can their unimaginable huge statistical correlation systems produce the ability equivalent to human understanding? Or, does this mean that a new form of higher-order logical ability that humans can’t reach is possible? From this point of view, is it still appropriate to call this correlation "pseudo-correlation" or question the phenomenon of "shortcut learning"? Is it feasible to regard the behavior of the model system as a series of emerging and non-human understanding activities, rather than "no understanding ability"? These problems are no longer limited to abstract philosophical discussion, but involve the very realistic concerns about the ability, robustness, security and ethics brought about by the increasingly important role played by artificial intelligence systems in human daily life.

Although various schools of researchers have their own opinions on the debate on "LLMs comprehension ability", the cognitive science-based methods currently used to gain understanding insight are not enough to answer such questions about LLMs. In fact, some researchers have applied psychological tests to LLMs, which were originally used to evaluate human understanding and reasoning mechanisms. It is found that LLMs does show human-like reactions in theory of mind tests [14, 75] and human-like abilities and preferences in reasoning evaluation [76–78] in some cases. Although this kind of test is considered as an alternative test to evaluate human universal ability, it may not be the case for artificial intelligence model systems.

A new understanding ability

As mentioned earlier, LLMs has an unexplained ability to learn the correlation between information symbols in training data and input, and can use this correlation to solve problems. In contrast, humans seem to have applied compressed concepts that reflect their real-world experiences. When psychological tests designed for human beings are applied to LLMs, the interpretation results often depend on the assumptions of human cognition, which may not be correct at all for the model. In order to make progress, scientists need to design new benchmark tasks and research methods to deeply understand different types of intelligence and understanding mechanisms, including the new form of "exotic, mind-like entities" that we have created [79]. Perhaps we are on the right path to explore the essence of "understanding" [80, 81].

With the increasing discussion about LLMs’ understanding ability and the emergence of more capable model systems, it seems that it is necessary to strengthen the research on intelligent science in the future in order to understand the concept of human and machine more widely. As the neuroscientist Terrence Sejnowski pointed out, "The differences among experts on LLMs intelligence show that our traditional concept based on natural intelligence is not sufficient. [9] "If LLMs and other models successfully make use of strong statistical correlation, it may also be considered as a new" understanding "ability, which can realize extraordinary and superhuman prediction ability. For example, DeepMind’s AlphaZero and AlphaFold model systems [82, 83] seem to bring an intuitive form of "alien" to the fields of chess and protein’s structure prediction [84, 85] respectively.

Therefore, it can be said that in recent years, machines with emerging understanding modes have appeared in the field of artificial intelligence, which may be a new species in a larger zoo of related concepts. With the research progress made in the process of pursuing the essence of intelligence, these new understanding modes will emerge continuously. Just as different species adapt to different environments, our intelligent system will be better adapted to different problems. Problems that rely on a lot of historical encoded knowledge (emphasizing model performance) will continue to favor large-scale statistical models, such as LLMs, while those that rely on limited knowledge and strong causal mechanism will prefer human intelligence. The challenge in the future is to develop new research methods to reveal the understanding mechanism of different forms of intelligence in detail, distinguish their advantages and limitations, and learn how to integrate these different cognitive models.

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Original title: "Santa Fe Scholars: Does the AI ? ? big language model really understand human language? 》

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Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

●  Key points of investment

China highway logistics industry: the economic artery in urgent need of resource integration. China highway logistics freight volume accounts for 80% of the total freight volume, which is the main artery of China economy. However, the efficiency of the industry is not high. China’s trucks have an average effective mileage of 300 kilometers per day, while the United States can reach 1000 kilometers. There are more than 20 million trucks in China, and the empty rate is as high as 40% or more. The average interval between vehicle parking and distribution is about 72 hours. There are more than 7.5 million highway logistics enterprises in China, and each household only has 1.5 trucks, and more than 90% of them are in the hands of individual drivers. The crux of the current resource mismatch lies in the asymmetry of freight logistics information.

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

China Car-Goods Matching Market: Two Operating Models Coexist. Information asymmetry has given birth to the demand for matching between cars and goods. In the past, the traditional vehicle-cargo matching platform was mainly offline entities, including distribution stations, highway ports and logistics parks. At present, with the intervention of Internet, a virtual vehicle-cargo matching platform has been formed. By using the Internet, offline vehicle sources and goods sources are integrated through the development of logistics APP, WEB or other systems, and information is released online through APP, web or other systems and accurately matched, hoping to solve the asymmetry of logistics information.

Enlightenment from the development of American freight logistics industry. Truck transportation in the United States is extremely developed and is the main mode of transportation in the United States. Among them, truck transportation market scale exceeded US$ 600 billion, accounting for about 80% of the total. Developed infrastructure and high degree of intensification are the two main reasons for its high efficiency. The revelation of Robinson’s case is that the ability to integrate information and resources is the core. It does not own a truck, but it is the first truck transportation company in the United States, which basically monopolizes most of the road transportation resources in the United States and ranks seventh in global freight transportation.

Future Outlook: The Ultimate Version of Car-Goods Matching? Highway ports are built to eliminate them. In the past year, more than 200 car and cargo matching apps have been produced, but there have been few successes. There are three bottlenecks: 1. It is difficult to standardize supply and demand information; 2. Lack of integrity certification system; 3. Vehicles tend to have a stable supply of goods, and shippers prefer a stable transportation capacity, which makes it difficult for existing software to get involved in the mainstream market. We believe that the highway logistics industry will have offline matching platforms such as distribution stations, highways and logistics parks for a long time, and they have the strongest ability to gather traffic and people in scattered industries. They have the strongest resources and ability to integrate and innovate, and the ultimate mode of their development is to eliminate intermediary matchmakers.

Investment strategy. We suggest paying attention to the distribution and integration of logistics park resources in the country to form the Chuanhua shares of highway port network. For details of Chuanhua shares, please refer to our in-depth report "Chuanhua Logistics-China Highway Integrators Reloaded into Battle" on July 3 this year.

Risk warning. The economic downturn has led to a decline in freight demand; The offline matching platform is invested too much; The promotion of value-added services failed to meet expectations.

●  The following is the text of the report.

catalogue

1. China highway logistics industry: the economic artery in urgent need of resource integration …-3-

1.1. Current situation of highway logistics industry: Highway is the main form of goods flow, but its efficiency is low …-3-

1.2. Information asymmetry is the crux, and there is a huge demand for matching cars and goods …-4-

Second, the matching market of vehicles and goods in China: two major operating modes coexist …-5-

2.1. Two camps gave birth to two business models …-5-

2.2. Comparison of Typical Case Studies …-5-

Iii. International Experience: Enlightenment from the Development of Freight Logistics in the United States …-11-

3.1. Overview of American road freight industry: Truck transportation is the main mode of transportation …-11-

3.2, no car is better than a car, the inspiration of Robinson’s case: the ability to integrate information and resources is the core …

Fourth, the future outlook: the ultimate version of car and cargo matching? … – 15 –

4.1 What are the pain points of car-cargo matching? … – 15 –

4.2 What mode does road freight need? … – 16 –

4.3 Investment strategy …-16-

Risk warning …-17-

1、China highway logistics industry: the economic artery in urgent need of resource integration

Modern logistics industry is the basic industry and producer service industry of national economic development, which is connected with production and consumption at one end. Since 2007, the scale of domestic social logistics market has shown a steady linear growth. In 2013, the total logistics cost was 10 trillion, and in 2014 it exceeded 11 trillion. At present, the proportion of China’s logistics cost to price cost and GDP is much higher than that of developed countries. In 2013, the ratio of China’s total social logistics cost to GDP was 18%, which dropped to 16.6% in 2014, while it was only about 8% in western countries. The overall capacity of China’s logistics industry is obviously insufficient.

1.1. Current situation of highway logistics industry: Highway is the main form of goods flow, but its efficiency is low.

At present, the freight volume of highway logistics in China accounts for 80% of the total freight volume. Therefore, the reason why the overall logistics capacity of China is weak is the low efficiency of highway logistics capacity. At present, China’s trucks have an average effective mileage of 300 kilometers per day, while the United States can reach 1000 kilometers. There are more than 20 million trucks in China, and the empty rate is as high as 40% or more. The average interval between vehicle parking and distribution is about 72 hours. Among them, a lot of time is wasted on waiting for goods and distributing goods, which causes great waste of resources and inefficient tail gas emission, which intensifies air pollution; At the same time, it also increases the management pressure of expressways and urban roads.

1.2. Information asymmetry is the crux of the problem, and the demand for vehicle and cargo matching is huge.

Due to the small scale and large number of road freight operators, according to statistics, there are more than 7.5 million road logistics enterprises in China, and each household only has 1.5 trucks on average; However, its operation is basically in a state of "straggle", and the level of industry organization is very low. More than 90% of the transportation capacity is in the hands of individual drivers, and the industry concentration is only about 1.2%. We believe that the crux of the current situation of resource mismatch and inefficiency lies in the asymmetry of freight logistics information.

In the current freight logistics service chain, the individual car owners are at the end. Due to the low participation threshold of employees, oversupply and low organizational level, the game of these individual vehicles in freight transactions is very passive. Unless there are some structural reasons such as special time periods, special routes or special vehicle needs, the source and pricing power of most individual vehicles are often in the hands of shippers. In view of this, the vehicle-cargo matching market came into being. Under the current transportation market pattern of "more vehicles and less goods", its value lies in optimizing the resource allocation of goods and drivers in the downstream of the supply chain by virtue of the platform’s information integration ability, providing transportation capacity to shippers, providing goods to car owners and ensuring a certain freight rate, reducing the empty rate of vehicles, improving the efficiency of drivers in finding goods, and further reducing transportation costs. The high idle driving cost of truck drivers also makes the driver have a strong demand for the vehicle-cargo matching platform.

Schematic diagram of road freight service chain in China

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Data source: Internet information, Industrial Securities Research Institute.

2. China’s car and goods matching market: two major operating modes coexist.

In fact, the vehicle-cargo matching platform is de-intermediated through the online platform. Internet technology and information technology are used to improve the information retrieval ability and matching efficiency, reduce drivers’ waiting time and empty driving distance, de-intermediate and improve the full load rate. Vehicle-cargo matching platform mainly uses the advantages of "internet plus", integrates off-line vehicle sources and goods sources through the development of logistics APP, WEB or other systems, and publishes information online through APP, web or other systems and accurately matches it, thus solving the asymmetry of logistics information.

2.1, two camps gave birth to two business models.

At present, there are two main models for the online and offline differentiation of the car and goods matching market:

Offline+Online mode: Offline is laid out nationwide, service nodes are established, local transportation resources are integrated, and a controllable transportation resource network is established to form a "transportation pool", on the basis of which vehicle and cargo matching services are provided online. The core of this mode is to integrate the vehicle and cargo resources, ensure the truthfulness, effectiveness and uniform service rules of the vehicle source information on the vehicle and cargo matching platform, and carry out vehicle and cargo matching on this basis.

Representatives: Chuanhua Logistics, Ka Xing Tian Xia, Anneng Logistics, Robinson Logistics of the United States.

Pure platform mode: The earliest pure platform mode was a short and simple freight information publishing website (such as Jincheng Logistics Network and National Logistics Information Network), and then it developed into an information transmission, matching and trading platform with software as the core, connecting the online and offline, connecting the consignor and the transportation capacity, and becoming a car-free carrier.

Representatives: oTMS, Driver’s Station, Yunmanman, Luoji Logistics.

2.2. Comparison of typical case studies

Chuanhua Logistics: Online Platform+Offline Highway Port Mode

Chuanhua Logistics is actually a form of the fourth party logistics (4PL), which belongs to the online platform+offline highway port mode from the online and offline classification. Chuanhua Logistics entered the logistics industry in an all-round way from the modern logistics base in 2002, innovatively developed the "highway port" logistics platform, and established the closed-loop logistics ecology of O2O. In fact, the mode of uploading logistics is the fourth-party logistics mode, which realizes the integration of capital flow, information flow and logistics through the combination of online and offline. Offline, Chuanhua Logistics has established a national "highway port" logistics model, forming a national highway port network with 100 outlets in four major hubs. At present, it has occupied the card position advantage in key transportation hubs, and has rapidly expanded through the self-built and extended model. Online, Chuanhua has developed an Internet logistics platform with "Easy Distribution", "Barter Di" and "Yunbao Net" as its core. Through Chuanhua logistics portal+mobile phone distribution APP+ O2O truck calling platform in the same city, the freight problem between highway trunk lines and the city in the last mile has been solved. At present, Chuanhua Logistics has a revenue of over 10 billion yuan and is an invisible giant of China highway logistics.

Schematic diagram of online platform+offline highway port mode

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Data source: Internet information, Industrial Securities Research Institute.

At present, Chuanhua Logistics has formed two major business segments: highway port investment operation and supporting services and O2O logistics network platform services. In the future, when the platform of Chuanhua Logistics grows to a certain scale (the main indicators are the number of active members and the total transaction amount), more profit models will be generated. Generally speaking, the main profit sources of Chuanhua Logistics in the future can be divided into: infrastructure rental income of highway ports, commission income of various logistics transactions, membership service income and financial services based on traffic and big data. Among them, the aforementioned fourth income will constitute the main profit model under the future logistics big data economy, such as personalized insurance group purchase income based on driver membership and behavior data, and logistics scale intensive income based on the whole network supply transaction.

Schematic diagram of profit model of Chuanhua Logistics

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Source: official website, Industrial Securities Research Institute.

Card line in the world: online portal+offline joining mode

The operation mode of Card Bank is divided into two parts: offline transportation network and online portal network construction. Offline, by first establishing a regional center for goods collection and distribution, and at the same time, through the network radiation ability of this center, we will establish franchise outlets outside the park by joining to attract high-quality special line members, and finally build a nationwide logistics and transportation network. On the online side, through the construction of the portal website, we can provide a unified information system for the franchised enterprises, realize the tracking statistics, assessment and evaluation of the franchised enterprises, make the whole process of transportation services visible online, make the service settlement completed by platform members more convenient, improve the customer experience of delivery, and make the whole logistics chain run in a standardized way.

In terms of profit model, the Bank of China makes profits by charging initial fees, management fees and providing value-added services. The card bank charges a certain joining fee to the joining members. After the members join the card bank, the card bank charges management fees and system usage fees for 1% of the new business volume of the members. The profit of value-added services in the supply chain is mainly the insurance of centralized procurement and the financial services provided, including the cost of intensive distribution operation of the park platform.

Schematic diagram of online portal+offline joining mode

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Data source: Internet information, Industrial Securities Research Institute.

Anneng Logistics: Online Portal+Main Line Self-operated+Joining Mode

The mode adopted by Anneng Logistics is the mode of self-operated trunk line and regional joining: the national distribution and trunk feeder buses are directly invested by the headquarters to ensure the operational stability and sustainability of the whole system to the greatest extent. By establishing the franchise mode of terminal outlets through online portal, franchisees can apply for joining on the website, thus avoiding the investment in building national outlets, concentrating on customer service in their own regions, and minimizing the risk of individual LTL express joining entrepreneurs. At the same time, customers can directly order delivery, waybill inquiry, order inquiry, order management and other services through the portal.

Schematic diagram of online portal+offline self-operation+joining mode

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Data source: Internet information, Industrial Securities Research Institute.

At present, Anneng Logistics has established more than 130 distribution centers nationwide, with 8,000 staff and 5,000 outlets, serving 31 provinces and cities nationwide, planning more than 2,000 transportation routes and controlling more than 4,000 box trucks. It is estimated that by the end of 2015, Anneng Logistics will have more than 10,000 nationwide network points and 157 distribution centers, achieving the annual target turnover of 2.4 billion yuan and becoming the largest LTL logistics enterprise in China.

In terms of profit model, Anneng Logistics makes profits by collecting venue rent, joining fees and providing value-added services. On the one hand, by constantly eliminating unqualified networks and attracting new franchise outlets, and maintaining the gradual improvement of the quality and quantity of outlets, Anneng can provide brand support and certain source information for franchisees, and make a profit by charging franchisees a certain franchise fee. On the other hand, as the core product of Anneng Logistics, "Timing Arrival" provides customers with "safe, punctual, service and economical" road transportation services, with the service quality comparable to that of aviation and express delivery, and the price is only one third; At the same time, Anneng provides customers with services such as to pay the freight, receipt recovery, quotation claim settlement, etc., and makes profits by charging a certain value-added service fee.

OTMS: Community Platform Model

OTMS is a community-based transportation management system, which seamlessly connects the owner, the third-party logistics company, the transportation company, the driver and the final consignee from the top of the transportation chain, pays attention to the whole chain of transportation management, and forms a balanced and win-win online ecosystem based on the core process, which is equivalent to an online mirror image of its offline actual operation network. This online ecosystem will be an open community based on the credit system (real data). All community members can better manage their existing businesses and have the opportunity to find better resources or more new businesses. OTMS will not be involved in the actual operation, such as being a fourth party logistics company (4PL), and oTMS is just a community platform based on core software.

At present, there are 130 consignors in oTMS, and the consignors connect drivers through "Where are you" and "Kaka". Logistics companies use oTMS products to manage transportation orders, and the monthly orders are about one million.

Schematic diagram of community platform mode

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Data source: Internet information, Industrial Securities Research Institute.

At present, oTMS has a Saas service platform with the main version of goods, a Saas service platform with the carrier version, an APP "Kaka" used by truck drivers, and an APP "Where is it" for the consignee to monitor logistics information. The transparent information management platform of the whole process formed by the combination of PC-side service platform and mobile APP brings all relevant parties, including consignors, logistics companies, transport carriers, drivers and consignees, into a business network, realizing the unification of tools.

In terms of profit model, oTMS currently focuses on selling Saas service systems and system maintenance services, and will get involved in the logistics finance industry in the future. In the B2B logistics and transportation industry, China still has a lot of room for growth, and B2B logistics and transportation also involves the cash flow of delivery enterprises, receiving enterprises and logistics companies. The accounting period of transportation companies is about 60 days to 120 days. How to participate in it and integrate this cash flow with financial institutions is the focus of oTMS’s future development.

Yun Man Man: Mobile phone logistics information matching platform model

Yun Man Man is a mobile phone online logistics information matching platform based on mobile Internet technology, which is dedicated to providing efficient vehicle management and distribution tools for road transport logistics industry, and providing comprehensive information and transaction services for vehicle finding (distribution) and vehicle finding (consignment). Its service targets cover all types of goods and vehicles, meet the needs of logistics companies, information departments and small and medium-sized enterprises for long-distance road vehicle transportation, and at the same time improve the distribution efficiency of car owners and reduce the empty return rate; Improve the efficiency of cargo owners in finding cars and improve the operational efficiency of the overall logistics industry.

At present, Yunmanman has branches and offices in Jiangsu, Zhejiang, Shanghai, Anhui, Henan, Shandong, Fujian and other provinces, and plans to open more information on vehicle sources and goods sources and lay out the national road transport information network, so as to promote the road transport industry in China to enter an era of mobile Internet with high efficiency and low altitude.

Schematic diagram of mobile phone logistics information matching platform mode

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Data source: Internet information, Industrial Securities Research Institute.

Through the "Yun Man Man" mobile APP, the owner can publish the information of goods supply and price comparison, and at the same time, he can also find the source of the car himself. With the permission of the driver, the driver can be located and managed to quickly understand the supply dynamics. The owner can search for the source of goods independently, compare the sources of goods, and contact the owner directly by telephone after finding satisfactory information. Car owners can also take the initiative to release empty car information and wait for the owner to come to the door. And logistics companies can also publish the information of goods supply and their own logistics lines, find the goods supply while knowing the freight price of vehicles in time, and further expand the online goods collection business.

At present, Yunman is not profitable. After building the whole ecosystem and attracting enough user traffic, Yunman can collect enough information, establish a credit system through big data, further improve payment and financial value-added services, and make profits through capital precipitation and value-added services.

Luoji Logistics: Online Logistics Information Matching Platform Model

The Luoji logistics platform is similar to the mode of "Yun Man Man", and it is also an online logistics information matching platform. It uses data mining technology, search matching technology and mobile Internet of Things technology to provide drivers and shippers with free information on the source of goods and vehicles, and carries out multi-dimensional matching between goods and car owners, in addition to distance matching based on geographical location, there are also multi-dimensional matching such as route, time and load capacity. Luoji logistics platform realizes de-intermediation through the mobile Internet, which reduces logistics costs, the empty rate of trucks and improves the overall logistics efficiency. With the more registered users of platform owners and cargo owners, the success rate of vehicle-cargo matching will be higher and higher. By the end of 2015, the number of users on the Luoji platform will reach 4 million, including 3 million drivers and 1 million shippers.

Luoji logistics platform can solve the two problems of truck drivers and suppliers: first, quickly and effectively integrate the supply and capacity, and reduce the owner’s empty driving rate; The second is to make the freight market more orderly and smarter. At present, Luoji Logistics APP is divided into four versions: Luoji Looking for Goods (Driver Edition), Luoji Looking for Cars (Shipper Edition) and Luoji City (Delivery/Driver End).

Schematic diagram of Logitech logistics information matching platform model

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Data source: Internet information, Industrial Securities Research Institute.

Logitech has launched two different softwares for shippers and car owners, "Logitech Find Cars" and "Logitech Find Goods". The truck driver opens the "Luo Ji Looking for Goods" and clicks the "List of Goods" to see the geographical location, goods type, weight, delivery time and vehicle demand of the goods, and the owner will dock the consignor as required. The barter between Luoji City and Chuanhua Logistics is similar, which mainly solves the transportation demand of the last kilometer and the first kilometer in the same city.

Similar to Yun Man Man, Logitech is not profitable at present, and its main task is to promote users. After the platform is formed, it collects huge data to realize its traffic value. For example, there can be derivative insurance services, refueling services, auto repair services, etc. on the platform, which are all potential value-added spaces. On the other hand, Luoji will consider further extending its business to the financial leasing of vehicles and supply chain finance of logistics companies.

3. International experience: Enlightenment from the development of American freight logistics industry.

3.1. Overview of American road freight industry: Truck transportation is the main mode of transportation.

Truck transportation in the United States is extremely developed and is the main mode of transportation in the United States. In 2011, transportation market scale in the United States was about 770 billion US dollars, of which truck transportation market scale exceeded 600 billion US dollars, accounting for about 80%. The volume of transportation and the value of goods delivered account for 70% of the total. The turnover of goods is second only to railway transportation, with an average annual growth rate of 2.5%, which is much higher than the overall growth rate of 0.8%, making it the fastest-growing sector.

The trucking market accounts for about 80% of transportation market scale.

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Source: DOT, Industrial Securities Research Institute.

At present, there are nearly 100,000 transportation enterprises in the United States with more than 1.3 million employees, of which more than 90% have fewer than 20 employees, and there are only more than 600 transportation enterprises with a scale of more than 500 employees, accounting for less than 1%. The fleet size is generally small, and more than 50% of the transportation enterprises are Owner-Operator, that is, there is only one truck, and only 6.3% of the enterprises have more than 100 trucks. This is similar to the main business situation of China freight market at present.

Number of employees in American transportation enterprises

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Fleet size of American transportation enterprises

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Source: US Department of Commerce (DOC), Industrial Securities Research Institute.

American trucking carriers are divided into non-public carriers and public carriers. Non-public carrier (In-Housefleet) means that production and retail enterprises own transport vehicles and operate them to meet their own transport needs, and generally do not provide transport services to the outside world. PublicCarriers are engaged in commercial transportation, and for the purpose of making profits, they are entrusted by the owner to provide transportation services and get paid.

American trucking market participants

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Source: Industrial Securities Research Institute

According to the mode of transportation, public carriers can be divided into vehicle transport enterprises, LTL transport enterprises and road freight forwarders. The first two are truck companies based on heavy asset fleets, represented by YRCW and FedexFreight; The other is the road freight forwarder represented by Robinson Global Logistics. Many individual carriers provide transportation services for customers through the sales end of road freight forwarders or by joining large truck companies.

It can be seen that the developed infrastructure and high degree of intensification are the two major reasons for the high efficiency of highway logistics in the United States.

3.2, no car is better than a car, the inspiration of Robinson case: the ability to integrate information and resources is the core.

Robinson Logistics, founded in 1905, is the largest fourth party logistics company in the United States. The company is the representative of American car-free carriers. It doesn’t own trucks, but serves large shippers through the integration of many small and medium-sized fleets. Relying on value-oriented value-added services, exquisite business operations and advanced information systems, it has integrated 63,000 carriers and 46,000 shippers. In 2014, its operating income reached 13.471 billion US dollars, of which 80% came from road freight. At present, Robinson Logistics has become the first truck transportation company in the United States, basically monopolizing most of the road transportation resources in the United States, ranking seventh in global freight transportation; There are more than 218 branches in the world, of which the United States accounts for 158.

Robinson car-free transport mode

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Source: Industrial Securities Research Institute

Robinson takes a completely light asset route. Instead of investing money in buying trucks and building logistics real estate, Robinson invests capital in the field of information technology, establishes TMS and Navisphere information platforms, and controls the transportation capacity through the information platform and remotely signs a cooperative enterprise logistics warehouse. By setting up technology-led outlets and branches offline, the online information platform will be connected with the needs and information of customers in offline areas. As a light asset enterprise, its human expenditure has also been greatly reduced. In 2014, Robinson only had 11,000 employees. Debon Logistics in China has more than 30,000 employees.

Robinson’s light asset operation mode and mature management mode make it have strong growth. Since the company went public in 1997, the average annual growth rate of main business income is 12.6%, while the average annual growth rate of net profit reaches 17.8%. In most years, the company’s net profit growth rate is higher than the income growth rate, and the company’s performance has the potential for sustained growth. Therefore, the development of the company does not need to be based on asset expansion, but by integrating local transportation resources, exporting technology and management, and opening up new customer markets, it will bring profits and long-term growth to the company.

The compound growth rate of the company’s net profit is higher than the income growth rate.

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Source: Bloomberg, Industrial Securities Research Institute.

As the world’s largest fourth-party logistics company, Robinson’s revenue mainly comes from providing transportation and logistics services to suppliers, consulting services and payment services to customers. Robinson builds his value-added service system, such as supply chain analysis, transportation optimization, carrier management, big data services and business intelligence, and meets the needs of shippers and carriers through these high value-added solutions. Robinson does not charge the franchisees on the platform the joining fee, but charges the corresponding service fee through the solutions for different customers.

4. Future Outlook: The Ultimate Version of Car-Goods Matching?

4.1 What are the pain points of car-cargo matching?

The large-scale success of taxi-hailing software has made various funds intensively lay out the platform for car-cargo matching in the logistics industry, hoping to create a "drip taxi version of freight". According to incomplete statistics, more than 200 car-cargo matching APP taxi-hailing applications have been produced in one year, but there are few successful cases. Most car-cargo matching software has been criticized for relying on subsidies, untrue freight information and complicated transaction processes. Judging from the current situation, the reasons for the slow development of vehicle-cargo matching software are as follows:

1. Supply and demand information is difficult to standardize.

The information of the supply and demand sides in the taxi industry is very standard: cars are all cars with similar shapes, and the demand is the displacement of people, so it is very easy for the supply and demand sides to meet each other through the Internet.

However, when it comes to freight, the situation is much more complicated. Cars are different in length, load and power, and goods are also different in size and physical and chemical properties, which makes online matching much more complicated. Even if the information can be roughly matched, some personalized needs must be met and discussed (an interesting case: a consignor has a batch of fresh fruits to be transported, and a truck with the required load and size is found through the car-goods matching app, so that the driver can drive the car to the designated place. As a result, the consignor immediately cancels the intention because the truck has just been transported. Therefore, we see that many apps now only stay in the step of publishing information, and it is difficult to reach a trading intention without meeting.

2. Lack of integrity certification system

Road freight is a mixed market, and the general quality of employees is not high. It is difficult for many vehicle-cargo matching platforms to grasp the capital flow of freight transactions, because the proportion of logistics freight to the value of goods is still relatively low, and people are more accustomed to the traditional mode of paying with one hand and delivering with one hand.

3. Vehicles tend to have a stable supply of goods, and shippers prefer a stable transportation capacity, which makes it difficult for existing software to get involved in the mainstream market.

The capacity of individual trucks of about 14 million in China has seriously exceeded the demand for relatively scarce goods. At present, the trend of highway logistics is that vehicles tend to cooperate for a long time to ensure their high operating costs, so more and more individual vehicles are linked to the fleet; Shippers also tend to find long-term transportation capacity to ensure the stability of their logistics operation. And this long-term cooperative relationship has been established slowly, so the car-goods matching software has actually intervened in a relatively marginal market. Because of this, we will see more false information on the software, because the scarce real demand has already been spontaneously matched offline.

4.2 What mode does road freight need?

At the beginning of the report, we mentioned that the reason for the low efficiency of road freight transportation is information asymmetry. Therefore, the ideal state is that the waste of resources is zero: as soon as the goods leave the factory, there is a truck waiting at the door; And the truck will never be empty or stop for nothing, it will always go from A to B to C to D …, and it will be fully loaded in the process. In this ideal state, there will be no intermediary matchmaker and resources will match spontaneously. This is the ultimate mode of road freight.

However, under the condition that the current technology has not reached the above level, offline matching platforms such as distribution stations, highways and logistics parks will exist for a long time. The reason is that it is difficult to standardize the freight supply and demand information we mentioned earlier, and the matching platform must have physical entities that enable both parties to meet. This makes these offline matching platforms naturally have the ability to gather people and traffic, and only when they carry out technological innovation and model innovation with real matching scenes can they promote the transformation and development of the road freight industry. Just like our comment on the highway port: "The construction of the highway port is to eliminate the highway port in the future".

4.3 Investment strategy

According to our judgment, the highway logistics industry will have offline matching platforms such as distribution stations, highways and logistics parks for a long time, and they have the strongest ability to gather traffic and people in scattered industries. That is to say, they have a strong premium ability to shippers and car owners. As long as these offline entities try to continue to cut into the deeper value-added and financial needs of shippers and car owners, the profit model will continue to innovate.

In view of the fact that there are regional offline matching entities all over the country, we suggest paying attention to Chuanhua, which can take the lead in arranging and integrating the resources of logistics parks nationwide to form a highway and port network.

For details of Chuanhua shares, please refer to our in-depth report "Chuanhua Logistics-China Highway Integrators Reloaded into Battle" on July 3 this year.

● Related reading:

In the era of big data, the car-goods matching logistics APP triggered a big change.

However, the combination of eggs: the matching of vehicles and goods can not solve the problem of logistics park

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Today, the war of 618 has already started. Obviously, live e-commerce is still one of the most competitive battlefields. For Taobao, Aauto Quicker and Tik Tok, every e-commerce war is a hand-to-hand combat. Challengers want to snatch food from the tiger’s mouth, while leaders have to defend the city.

The head anchors of each platform are also waiting in battle. The success of 618 is the medal of the current live broadcast room and the bargaining chip in the future. They looked up at the spotlight and sang praises for GMV loudly.

We have selected dozens of anchors who are now at the head of the industry. Based on GMV, popularity, topicality and other factors, we have pick out the top ten most profitable anchors. By looking through their achievements, status and relationships with platforms and businesses, we try to figure out: How much did the hottest anchors earn from us?

Fire and ice of the first echelon

They are the heads in the head, which can be regarded as the anger of the live broadcast industry.

#first echelon [referring to veteran leaders]#

#Richest anchor:Viya

#Platform: Taobao

#GMV in 2020: 38.688 billion yuan

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Before the publication of the New Fortune 500 list in May this year, people who ate melons only knew that Viya was rich, but they didn’t know how rich she really was. Now, the answer is revealed-Viya and his wife’s wealth has reached 9 billion yuan, comparable to that of "Laoganma" Tao Huabi.

Compared with the entrepreneurial history of Laoganma for more than 20 years, the live broadcast history of Viya is only 5 years. In 2016, she sat in front of the camera of the mobile phone for the first time and began to broadcast live; In 2017, she brought 70 million goods overnight and spread the wealth story of "earning a suite overnight".

But the crisis began to come from all directions. Originally, as a big anchor, Viya had a considerable bargaining power over the brand, and he only needed to keep an eye on the situation of competitors with similar coffee spots, so he could make plans. But now, according to Time Weekly, some brands revealed that the Viya team was very concerned about the activities of brand self-broadcasting, and the latter began to encroach on Viya’s territory.

For Taobao, even with the biggest head in the live broadcast industry, there is no way to pin all their hopes on them, especially the more stable the ceiling at the top, the more wronged the situation of other anchors in Taobao. In this regard, the platform began to tilt resources to merchants. Different from the speculation that Taobao’s live broadcast resources gathered in the head anchor, some insiders revealed last year that more than 70% of Taobao’s live broadcast transactions came from shops and 30% came from Daren’s live broadcast.

Viya seems to be in a bit of a panic. From last year to this year, there have been many incidents. Recently, Viya apologized to consumers for "selling the products of Supreme". The subsidiary of Qianxun Holdings, the company behind it, was also fined 530,000 yuan by the relevant departments of Hangzhou for advertising violations.

530,000 is just a small amount for Qianxun now. You know, Viya’s GMV with goods last year was as high as 38.688 billion, and there were more and more endorsements and cooperation, and its appearance image became more and more positive. At the same time, Qianxun also attracted low-key capital injection from Junlian Capital and Yunfeng Fund, and Viya and his wife also quietly set up venture capital companies to set foot in the field of private equity investment.

In the view of Viya’s husband Dong Haifeng, Viya is a "stone", and Qian Xun is crossing the river by feeling the "stone". The accumulated methodology and resources can be empowered to the second echelon of the company. It seems that Viya, after embracing capital, has made plans for the future.

#first echelon [referring to veteran leaders]#

#Highest volume anchor:Li Jiaqi

#Platform: Taobao

#GMV in 2020: 25.243 billion yuan

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The outside world likes to describe the relationship between Viya and Li Jiaqi as "the king doesn’t see the king", but when Viya mentioned Li Jiaqi before, he was full of gratitude: Jia Qi was the first person to go out of Taobao Live, and no one knew himself at that time. It was Jia Qi who brought attention and traffic to Taobao Live and her.

But Li Jiaqi also took off with the help of the traffic of Taobao platform. At the beginning of 2017, Li Jiaqi became "the one who caught the platform traffic", and the number of live viewers soared tenfold a day.

Later, the story was like mutual achievement. Li Jiaqi was supported by the platform business system and the supply capacity of goods, and grew into a head anchor, with a loud voice and a loud voice, known as the world’s suona; The Taobao platform has also increased the order volume and GMV of the entire platform.

Today, Li Jiaqi, the head anchor, can still contribute pretty good-looking data. Last year, he brought goods of 25.243 billion yuan. According to the statistics of the third party, on the first day of the pre-sale of Tmall 618 on May 24th, the live broadcast room in Li Jiaqi captured 2.565 billion yuan in sales, pushing Viya’s 2.379 billion yuan to the top.

So how much money can Li Jiaqi make? In 2019, he revealed that his monthly income exceeded 7 figures. By the Double Eleven in 2020, according to the data of turnover, pit fees, commission rate and so on, the commission for a single live broadcast in Li Jiaqi reached tens of millions, with an annual income of 3 billion yuan. -a set of old houses a day seems to have a chance.

But Li Jiaqi also had to start paving the way for himself. The establishment of eight companies in three years is just an outpost, and advertising, variety shows and recording programs for pets are all tests. He has his own anxiety: "Li Jiaqi will disappear one day, and the live broadcast will disappear one day. What I am thinking now is not what to do if the traffic is gone, but what posture I stand in front of everyone on the day when I disappear. "

Whether he admits it or not, now he is more and more like a star, at least according to some data-his fans in Weibo have reached 29.29 million, compared with 29.22 million in Xiao Zhan Weibo and 18 million in YCY.

#first echelon [referring to veteran leaders]#

#The anchor who knows the pink circle best:– Simba

#Platform: Aauto Quicker

#GMV in 2020: 8.667 billion yuan

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Aauto Quicker should be decentralized, especially Simba. This article is almost interpreted as the primary policy of Aauto Quicker e-commerce in the past two years.

In 2019, the sales of Simba live broadcast goods reached 13.3 billion, and in 2020 it was 8.667 billion, which was the absolute head. This kind of achievement has made Simba, who is famous for his true temperament, repeatedly argue with the platform. Recently, he settled accounts with Aauto Quicker in front of the camera and said that he spent 25 million yuan to buy traffic, but the number of viewers after one hour was only 800,000. "Where did I spend 20 to 30 million yuan?"

But for Simba, tens of millions are just "sprinkling water". Last year, because of the bird’s nest incident, he lost 60 million yuan and was awarded the title for 60 days. Two months later, Simba came back and led the anchors of the family to bow and shout slogans. I even knelt down on one knee and "take all users home". I have to say that although Simba only hangs out in the live broadcast world, the thinking of pink circle is much stronger than that of many people in the entertainment circle. Everyone knows the means of abusing and fixing powder, but it is still greatly shocked.

During the title period, in order not to be forgotten, Simba repeatedly brushed his sense of existence in the live broadcast of his disciples, or flashed by in the live broadcast room; Or let the apprentice help him abuse powder. His favorite pupil, Dan Zi, once burst into tears in the live broadcast: "I am just worried that I didn’t take good care of my family when Master was away."

Simba was sober. After noticing Aauto Quicker’s firm determination to "go to Simba", he proposed that he would shift his personal focus to the field of enterprise management and supply chain research without affecting the dream of the whole company.

Now he brings goods only once or twice a month, but his sales can reach 258 million per game. In order to calculate Simba’s income, it is far from enough to only calculate the number of his live broadcasts, because Simba’s disciples occupy several seats on the popular anchor list, and each of these anchors means hundreds of millions of yuan in income and share.

Billions of dollars a year may not be difficult for Simba now. I still remember that when Simba first made her debut, she had to make a list to get in touch with the red people. Today, the audience of e-commerce live broadcast can even be divided into women in Viya, all the girls in Li Jiaqi and Simba’s family.

#first echelon [referring to veteran leaders]#

# The most progressive anchor:Luo Yonghao

# Platform: Tik Tok

# GMV in 2020: 2.037 billion yuan

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The audience of e-commerce live broadcast is of course friends in Luo Yonghao.

On April Fool’s Day last year, Luo Yonghao brought goods in Tik Tok for the first time. There were many small mistakes and big mistakes. Putting the charge of calling the brand name wrong on other anchors had long been scolded for being unprofessional, but Luo Yonghao Road was popular, and the sparse head bowed to apologize aroused the love of fans.

For Simba, the platform is like ice, but for Lao Luo, the platform is fire. In his growing history of live broadcast, Tik Tok played the role of knowing each other from childhood. At that time, Tik Tok needed the stunt of "paying off debts", and Lao Luo needed Tik Tok’s user base, echo each other, which made his first live broadcast pit fee reach the peak figure of 600,000.

Although the peak is difficult to break, the technology flow Lao Luo has realized the feasibility of live broadcast debt repayment. In the next few live broadcasts, he constantly updated his equipment and practiced his mouth. On weekdays, he also recorded a small video with a preview, which seemed to be a professional-level anchor.

Analyzing the development process of making friends in the live broadcast room, it took only a few months to change from a small room to a large-scale production. Up to now, there are more than seven camera positions. At the end of April this year, Luo Yonghao also moved its base from Beijing to Hangzhou, the e-commerce base camp.

How much is the income, so that Luo Yonghao can pay off his debts from giving it a try to studying live broadcast with peace of mind? According to the data, in 2020, the sales of Luo Yonghao will be 2.037 billion since it started broadcasting in April. At an event, Luo Yonghao also responded that "the profit is more than 10%". In this year, it is not a problem to earn hundreds of millions of dollars, and it is by no means bragging to pay off debts in 2021.

On June 11th, Luo Yonghao went to the hot search again because he was executed over 18 million yuan. He made a friend and the live broadcast room responded that this is also a legacy, and "Luo Yonghao is trying to make money". 18 million, which is probably more than half a month’s live broadcast income. It was also executed, and this time he didn’t look so miserable.

Tik Tok is also developing well. According to the late LatePost report, the GMV of e-commerce in Tik Tok exceeded 500 billion in 2020, more than three times that of 2019, and its GMV target for 2021 is 1,000 billion, doubling again.

Such a high GMV is reflected in the revenue of the platform, which really makes a lot of money. According to 36Kr, the actual income of ByteDance Company in 2020 is 236.6 billion yuan. But perhaps because of Byte’s ambition, its operating loss reached 14.7 billion yuan due to the development of various new businesses and the replenishment of various old and new dishes.

The song of "dream catcher" of the second echelon

The eyebrows and eyes in the head are outstanding in temperament.The data is good, but it seems that the sword goes sideways.

#second echelon#

#Forever third anchor:snow pear

#Platform: Taobao

#GMV in 2020: 6.68 billion yuan

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Just as there are about 10 universities ranked third in China, there are at least 10 candidates for the title of the third largest anchor in the industry. But if we just compete in the Amoy Department, Sydney is well deserved.

It’s not easy to keep the third place. The average live broadcast in Viya is 28 days a month, and 30 days from June 14th, Sydney has 30 live broadcasts, with a total sales of 2.18 billion yuan.

Earlier, Sydney was not the third, she was the first. In 2017, Alibaba released the Internet Consumption Impact List of online celebrity, and Sydney ranked first with a comprehensive impact score of 97.9, followed by Zhang Dayi (94.8) who later went public with Ruhan, and Grace Chow (73.0) who tore Show Lo.

As the first generation of online celebrity, Zhang Dayi and Sydney took different paths in the live broadcast. In 2016, double 11, Zhang Dayi created a sales record of 20 million yuan in two hours, but after she brought the goods, she bluntly said that the live broadcast mode of competing for a long time was "a little tired" and "would make everyone feel aesthetic fatigue".

Sydney has long realized the truth that "where there is free traffic, go there". While making a lot of money with the help of clothing stores, she seized the live broadcast outlet and made the number of fans in her own store more than 25 million all the way, ranking first in Taobao women’s wear category.

Recently, she stepped into the medical beauty project again, from photon rejuvenation and hot Maggie to super plastic lip augmentation and super picosecond. In a new field that Li Jiaqi and Viya have not stepped into for the time being, Sydney, a veteran from online celebrity, rushed ahead. According to the data of Zhigua, in a live broadcast of "3 7 Sydney First Medical Beauty Festival" featuring medical beauty products and various medical beauty project cards, the sales of Sydney were fixed at 182 million. Since the unit price and profit rate of such products are not low, her income will naturally rise.

I’m very busy with goods, but on the Weibo in Sydney, there are serious essays, casual and exquisite nine squares, rich life and VLOG. She is a money-making online celebrity, an idol of young girls, and a force to be reckoned with in the live broadcast field.

However, there seems to be an insurmountable barrier between her and Viya and Li Jiaqi. In 2020, Viya’s sales reached 38.688 billion yuan, Li Jiaqi’s 25.243 billion yuan, and Sydney’s only 6.68 billion yuan. It is conservatively estimated that her commission this year is less than 700 million yuan.

#second echelon#

#The fastest retrogressive anchor:Sanda ge

#Platform: Aauto Quicker

#GMV in 2020: 3.473 billion yuan

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The same person who started the platform, if the rapid progress of Luo Yonghao proves that live broadcast is the outlet, then the swift retreat of Aauto Quicker Sanda Brother proves that this bowl of rice for e-commerce is not so easy to eat.

In 2018, at the first 618 Cargo Festival held in Aauto Quicker, Sanda Brother, who had the largest number of fans on the whole platform at that time, topped the list with a record of 160 million live broadcast sales, and successfully helped Aauto Quicker e-commerce break the circle. In the second half of the double eleven, Sanda brother also achieved outstanding results, without any introduction. A sentence of "Brothers, give me a second" can make 20,000 down jackets sold out.

This is the strength of the clans in Aauto Quicker Jianghu.

At first, Aauto Quicker live broadcast did not have the product logic of e-commerce with goods, but it had a strong guild style. Anchors often made profits by playing lists, and then six families including Simba family, Sanda family and donkey family class were produced, which became the big V of the platform to be reckoned with.

In essence, the family leaders headed by Sanda Brother belong to entertainment anchors. Although they have tens of millions of fans, they are not professional in the business of bringing goods. Sanda Brother and Simba were banned by Aauto Quicker at the same time because of the dispute of Aauto Quicker Brother. When Sanda brother comes back, he obviously can’t adapt to the life of a standardized and professional e-commerce anchor. In December last year, Sanda brother even announced that the birthday live broadcast was without goods after realizing his embarrassing situation that "every live broadcast must drop powder".

On the one hand, the rise of Simba, the "old enemy", and on the other hand, the Aauto Quicker platform, after its rapid rise, is keeping away from the six families, and the Sanda brother with rhythm can’t be found, and the cargo data is getting worse and worse. From last year’s annual GMV of 3.473 billion, the conservative annual revenue was more than 300 million, and the latest sales volume was only 92,000. It is difficult to find the trace of Sanda brother in the list of red people.

But even this retrogression did not stop Sanda brother from continuing to bring goods, and 50 million fans gave him the last confidence. In the live broadcast room, Sanda brother responded: "I don’t brag, I have 100 million deposits now! I can retire at any time, but I can’t! Just broadcast it, and there are more than 50,000 incomes … "

#second echelon#

#mostAnchor who doesn’t care about money:Big wolf dog couple

#Platform: Tik Tok

#GMV in 2020: 636 million yuan

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These days, some anchors are loud, and some anchors have many plots.

Like elder brother Sanda and Simba, who shouted wheat to the old irons, Zheng Jianpeng and Yan Zhen, the "big German shepherd couple", conquered the sinking market, but their staff was not your second uncle in the village, but a charterer and a charterer who had too much inheritance at home and could only live by collecting rent.

In countless videos, the couple first wore shabby clothes and spoke authentic Cantonese. Soon, the picture turned into a scene where they were carrying snakeskin bags and holding dozens of keys, and married with children went to collect rent. Sometimes, the couple will shout the slogan "If you don’t work hard at ordinary times, you can only collect rent when you grow up" to the daughter who appears in the camera.

Yanzhen mentioned in an interview that their creative inspiration comes from real experience. According to her memory, she took people to see the house for her parents with a keychain since she was a child, and "this is the life that local villagers are used to." Similar plots are continuously exported, and there are fans’ comments below: "As a Cantonese, I feel very cordial."

The plot is just paving the way, and the live broadcast with goods is the serious matter. Some people described the couple as Phoenix Legend in the live broadcast circle, but they did circle a large wave of fans who were willing to pay the bill. At the beginning of this year, the couple’s weekly sales reached 306 million yuan, setting a new record for e-commerce in Tik Tok.

In the data list, they have relatively few deliveries, but their average sales can reach 20 million. Last year, their GMV was 636 million yuan, and it is conservatively estimated that their revenue was more than 60 million yuan. However, there is a well-known live broadcaster in Tik Tok, Worry-Free Media. According to GMV data, Worry-Free Media is the second largest live broadcaster in Tik Tok in 2020, second only to Make Friends in Luo Yonghao. In addition to the Big Wolf Dog couple, Tik Tok online celebrity, a well-known artist in, such as Wuyou and Sister Mao Mao and Wen Elf, is also a member of Worry-Free Media, and they are all famous for their dramas.

I’m addicted to tricks again, and I’ve made money again. No one can read it without saying a word. I don’t know which is more profitable for the big wolf dog couple, rent collection or live broadcast.

The song of "loser" of the third echelon

The mouth and nose in the head are pitiful, weak and helpless, but they can eat and blow.

#the third echelon#

# The anchor with the most scenes:Ting Zhang

# Platform: Tik Tok

# GMV in 2020: 735 million yuan

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Zhang Ting, a star who will not be too surprised when he appears in Hot Search.

Recently, in the live broadcast room, she said, "Do you know how hard I work? 365 days a year, I worked for 356 days without rest, and tears pattered off, complaining bitterly about how tired I was at work and how hard it was to earn money. Zhang Ting probably didn’t expect that the masses really couldn’t empathize with themselves who bought a building by the Huangpu River with a stroke of 1.7 billion yuan.

Before becoming the leader of Tik Tok’s live star list, Zhang Ting’s most worthy commercial achievement was the secret of TST Court, a Wechat business brand founded with her husband Lin Ruiyang. With their connections accumulated in their early years, the couple recruited Tao Hong, Xú Zhēng, Lin Chi-ling, Ming Dow and others to speak for them, and soon became the top stream in Wechat business.

How much money does a Wechat business brand make? The tax payment of Shanghai Darway Trading Co., Ltd. behind the secret of the court reached an astonishing 1.26 billion yuan in 2018, becoming the tax champion of Qingpu District in Shanghai that year. With this aura, Zhang Ting seized the opportunity to enter the live broadcast circle.

On June 10th, 2020, Zhang Ting held her first live show with goods in Tik Tok. The products covered skin care and beauty, 3C digital, food and beverage, daily necessities and small household appliances. Five of the 30 models were her own products. In the end, she took 256 million goods in five hours. From June to the end of the year, Zhang Ting brought 735 million yuan in goods, and the live broadcast revenue was over 70 million yuan.

Despite his wealth, Zhang Ting often stressed that he was living an ordinary life, spending only 10 yuan a day and giving her husband only 1,500 yuan in pocket money every month.

In the live broadcast of the 612th anniversary this year, there were 10 kinds of Zhang Ting’s own products, among which one mask contributed the largest sales except Apple’s mobile phone, reaching 8.47 million. This figure brings Zhang Ting not only the share of the anchor commission, but also its profits as a brand, both of which are good.

In his own live broadcast room, selling his own goods, isn’t entrepreneur Zhang Ting just opening a whole supply chain by himself?

#the third echelon#

#The most prone to rollover anchor:Two donkey couples

#Platform: Aauto Quicker

#GMV in 2020: 1.65 billion yuan

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In the past month, the two donkey couples went out of the circle. Frequent hot searches in Weibo make the couple’s names firmly tied to the fake mobile phone.

In May, the two donkeys were caught by professionals selling knockoff Dowell mobile phones, which directly promoted the comprehensive management of the mobile phone industry by Aauto Quicker platform, and payout ratio achieved the goal of buying one and losing nine. Since then, buying fakes is like winning a prize, which is very valuable.

ZTE’s mobile phone, which once appeared in the live broadcast room of the couple, was also taken off the shelf as a cottage machine for rectification. Unexpectedly, in order to punish Gui Li for accidentally injuring likui jy, ZTE Mobile announced that the mobile phone sold in Erlu Live Room was not produced by itself, and the products involved had nothing to do with ZTE. A few days later, Aauto Quicker forwarded it, saying that it would resume ZTE’s brand investment, much like the embarrassing situation that Tencent sued Laodopted Mother last year.

With so many anchors, it is the first time that the platform can be so shameful.

As another soul figure of Aauto Quicker’s six families, the owner of Aauto Quicker Donkey’s family, who is a businessman, is good at "blowing". Although he is not in the scientific and technological circle, he can also sell mobile phones with the classic TV shopping speech of "the original price is 4,999 and only 899".

The data shows that Er Donkey and Sister-in-law Ping Rong have put on eight smart phones in the last five live broadcasts, with sales reaching 79.01 million, which is the largest part of their total sales. Several mobile phones sold by the couple are brands such as Tianyu and Duowei, which have almost disappeared in the mobile phone market. The low price also caters to the needs of the audience in the live broadcast room of the couple.

Although it was also transformed from an entertainment anchor, Er Lv’s delivery performance today is much better than that of Sanda Brother. Together with Simba, He is the only Aauto Quicker family power that can make monthly sales exceed 50 million. In 2020, the sales of the couple’s live broadcast room added up to 1.65 billion, and it is conservatively estimated that the revenue is more than 160 million.

The good results ended in June this year. According to the requirements of buying one and losing three, the two donkeys just lost more than 50 million yuan for the 12PRO mobile phone. But this figure is still lower than that boasted by the second donkey-the second donkey couple once said in the live broadcast room that if there are fakes, he will pay a hundred times, not 899, but 89999. According to the second donkey’s cottage goods rate, this new "financial management method" is no more profitable than a green fund?

#the third echelon#

#Anchor banned for 630 years:Yin shihang

#Platform: Aauto Quicker

#GMV in 2020: No such person has been found.

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Since Simba held a wedding attended by 42 stars, a demon wind of live wedding and bringing goods by the way swept through the fast flashlight business circle.

Yin Shihang has sprung up by this routine. On May 15th, his engagement ceremony made his popularity reach the top in Aauto Quicker, and even rushed to the top of the hot search list in Weibo, and he was successful. Of course, in addition to the heat, he also harvested more than 230,000 reports. According to Aauto Quicker employees, according to the logic of "sentencing", Yin Shihang will be banned by Aauto Quicker for 230,000 days-630 years, which is longer than the Monkey King’s time under Wuzhishan.

Prior to this, holding a wedding has even become the wealth password of Aauto Quicker online celebrity. Even after Aauto Quicker announced that "live selling of goods in the form of acting and speculation will be severely cracked down", dramas such as "engagement, divorce and breakup" clearly marked in the ban are still emerging one after another.

Yin Shihang proposed marriage four times in half a year, and he is likely to run away after fishing. Last year, he did not find this person in the list of the top 100 live sales. Through frequent hype, Yin Shihang rose rapidly this year, and the single sales even caught up with Taobao TOP3 Sydney and Xin Xuan’s female cat and sister, exceeding 40 million.

In order to create momentum for the engagement of the century, Yin Shihang took great pains to propose marriage, ride a white horse and send a bride price. But the plot is just a gimmick, and bringing goods is the purpose. For example, he spent 10 minutes introducing the gift he prepared for Taolu, and when the conversation turned, he found a manufacturer to make 1,001 copies. "But I only sent Taolu one person, and the remaining 1,000 copies were wasted." There was no way, so I had to make a 10% discount to the fans.

The effect of this move is really good. With this engagement, Yin Shihang completed sales of 46.3 million yuan, which can be credited to millions in one night. However, people who come to see the engagement will be miserable. In the five and a half hours of live broadcast, there are five hours of goods, and some people really can’t hold on to the heroine’s hijab and go to sleep with resentment.

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Pickled peppers taste abnormal and spicy dumplings … This year’s Dragon Boat Festival dumplings have many wonderful tastes.

  (Reporter Li Jia) The Dragon Boat Festival dumplings are similar every year, but the tastes are different every year. Recently, Beijing Youth Daily reporter found in the market interview that there are many kinds of zongzi flavors in the Dragon Boat Festival market this year. In order to attract young consumers, merchants can do enough articles on "taste buds". Navel orange dumplings and lemon matcha dumplings are novel; Wenwu meat dumplings, dried bamboo shoots and chicken meat dumplings, and corn and yam dumplings are made by "steaming workers", all of which seem to make people appetite and eat a lot.

  Individually packaged "Big Mac" zongzi weighs one catty.

  Yesterday, the reporter of Beiqing Daily saw a row of striking green iron boxes on the shelves of the old Beijing Daoxiang Village Dongzhimen store. This is the new "steamed rice dumplings" this year. Although the price is 38 yuan, this individually packaged rice dumpling weighs 500g, which is equivalent to the total weight of four or five ordinary rice dumplings. According to the person in charge, the super-large steamed dumplings test the technical level of the masters when wrapping. "After the mold is finalized, it is made by hand, and it takes about 7 pieces of leaves alone. Fruit materials are also very rich, including pine nuts, lotus seeds, colorful honey-stained beans and other ingredients.

  E-commerce competes for the market and delivers it to your door in 2 hours.

  Compared with physical stores, e-commerce competes for the market with the advantage of fast delivery. The reporter found that an e-commerce company mainly delivered goods to your door in two hours. Yesterday, it sold 80,000 copies of zongzi, and eight flavors were unheard of, such as Sichuan sausage zongzi and black sesame zongzi. In particular, a "pickled pepper tastes abnormal and spicy" dumpling is even more exotic.

  Various gimmicks challenge diners’ "taste buds"

  During the interview with the reporter of Beiqing Daily, it was found that in addition to the novelty of stuffing, some merchants also played "cooking cards" to attract consumers. For example, a food chain store has newly introduced three products, namely Wenwu meat zongzi, dried bamboo shoots chicken zongzi and corn yam zongzi. They are nominally cooked in broth, and glutinous rice is cooked for more than 8 hours, and then they are cooked after the secret "steaming". The reporter saw that the price of two such "secret steamed workers" dumplings was 14.8 yuan, and the price was basically close to the people.

  According to the relevant person in charge of Wal-Mart, this year, dumplings with black pepper and beef flavor and Disney series packaging are also specially listed exclusively. "Beef tenderloin with black pepper" was originally a salty and spicy dish, but now it is also "talking about things" with Zongzi. It is hard to say whether it is hype or so-called innovation, but in any case, this novel "hybrid" has left space for diners to imagine.

  As for the changes of traditional seasonal food zongzi from taste to packaging, some consumers think that the improved taste of zongzi is too wonderful, which affects the inheritance of zongzi as a symbol of traditional culture. However, more citizens say that traditional zongzi will certainly be eaten, but the new product shows that this traditional food has been endowed with the vitality of inheritance.

Opinions of China National Intellectual Property Administration Ministry of Science and Technology, Ministry of Education, on improving the quality of patents in colleges and universities and promotin

All provinces, autonomous regions and municipalities directly under the Central Government, Education Department (Education Committee), Intellectual Property Office (Intellectual Property Management Department), Science and Technology Department (Committee, Bureau), Education Bureau of Xinjiang Production and Construction Corps, Intellectual Property Office, Science and Technology Bureau, Education Department (Bureau) of relevant departments (units), Intellectual Property Management Agency, Science and Technology Department, and colleges and universities jointly established by the ministries and provinces:

  Since the promulgation and implementation of the Outline of National Intellectual Property Strategy, the level of creation, application and management of intellectual property rights in colleges and universities has been continuously improved, and the number of patent applications and authorizations has been greatly improved. However, compared with foreign high-level universities, there are still some problems in Chinese university patents, such as "emphasizing quantity over quality" and "emphasizing application over implementation". In order to comprehensively improve the quality of university patents, strengthen the creation, application and management of high-value patents, and give full play to the important role of universities in serving economic and social development, the following opinions are put forward.

  I. General requirements

  (A) the guiding ideology

  Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will fully implement the spirit of the 19th National Congress of the Communist Party of China and the Second, Third and Fourth Plenary Sessions of the 19th National Congress, implement the deployment of the National Education Conference, adhere to the new development concept, closely follow the main line of high-quality development, thoroughly implement the innovation-driven development strategy and the strategy of strengthening the country with intellectual property rights, comprehensively improve the quality of patent creation, utilization efficiency, management level and service ability of colleges and universities, promote new progress in scientific and technological innovation and discipline construction, and support the construction of a strong country with education, science and technology and intellectual property rights.

  (2) Basic principles

  Adhere to quality first. Firmly grasp the requirements of high-quality development of intellectual property rights, adhere to quality priority, identify the breakthrough, enhance pertinence, and always run high-quality through the whole process of intellectual property creation, management and application in colleges and universities.

  Highlight the transformation orientation. We should establish the idea that innovation value can only be realized by transforming scientific and technological achievements such as patents in colleges and universities, and that non-transformation is the biggest loss, and highlight the orientation of transformation and application, which will force the optimization and promotion of intellectual property management in colleges and universities.

  Strengthen policy guidance. Give play to the important role of policies such as financial aid, evaluation and evaluation in promoting reform and guiding work, and establish and constantly improve various policies and measures that are conducive to improving patent quality and strengthening transformation and application.

  (III) Main objectives

  By 2022, the whole process management system of intellectual property rights in colleges and universities covering patent navigation and layout, patent application and maintenance, patent transformation and application will be more perfect, and it will be organically integrated with the scientific and technological innovation system of colleges and universities and the transfer and transformation system of scientific and technological achievements. By 2025, the patent quality of colleges and universities will be significantly improved, and the patent operation ability will be significantly enhanced. The patent authorization rate and implementation rate of some colleges and universities will reach the level of world-class universities.

  Second, the key tasks

  (A) improve the intellectual property management system

  1. Improve the overall coordination mechanism of intellectual property rights. Colleges and universities should set up a leading group for the management and operation of intellectual property rights or a leading group for the transfer and transformation of scientific and technological achievements, coordinate scientific research, intellectual property rights, state-owned assets, personnel, transfer and transformation of achievements, libraries and other relevant institutions, actively implement the "Regulations on the Management of Intellectual Property Rights in Colleges and Universities" (GB/T 33251-2016), and form an overall coordination mechanism integrating scientific and technological innovation with intellectual property rights management and transfer and transformation of scientific and technological achievements. Colleges and universities that have set up leading groups for the transfer and transformation of scientific and technological achievements should bring intellectual property management into the scope of responsibilities of the leading groups.

  2. Establish and improve the intellectual property management process of major projects. Colleges and universities should embody intellectual property management in all aspects of project selection, project establishment, implementation, conclusion, achievement transfer and transformation. Explore and establish a sound patent navigation mechanism around major national scientific research projects such as major scientific and technological innovation 2030 projects and key R&D plans. Before the project is established, patent information and literature information are analyzed, intellectual property risk assessment is carried out, the research technology route is determined, and the starting point of research and development is improved; During the implementation of the project, track the work trends in the research field of the project, adjust the research direction and technical route in a timely manner, evaluate the research results in a timely manner and form intellectual property rights; Before the acceptance of the project, we should take the transformation and application as the guide, do a good job in patent layout and technical secret protection, and form a list of intellectual property rights of the project results; After the completion of the project, strengthen the implementation of patent application and promote the transfer and transformation of achievements. Encourage colleges and universities to strengthen the layout of intellectual property rights in strategic emerging industries and related industries in major national economic fields around advantageous and characteristic disciplines, and strengthen the application for international patents.

  3. Gradually establish the disclosure system of post scientific and technological achievements. Colleges and universities should strengthen the management and service of scientific and technological innovations from the source, and gradually establish and improve the disclosure system of post scientific and technological achievements. Scientific researchers should actively and timely disclose their post-related scientific and technological achievements to their universities. Colleges and universities should improve the legal risk awareness of scientific researchers engaged in innovation and entrepreneurship, guide scientific researchers to carry out scientific and technological achievements transfer and transformation activities according to law, and effectively protect the legitimate rights and interests of colleges and universities. Without the permission of the unit, no one may use the scientific and technological achievements of his position to engage in the establishment of enterprises and other acts. The disclosure of scientific and technological achievements in classified positions should strictly abide by the relevant provisions on confidentiality.

  (two) to carry out pre-application evaluation of patent.

  4. Establish a pre-application patent evaluation system. Conditional colleges and universities should speed up the establishment of pre-patent application evaluation system, clarify the evaluation institutions and processes, cost sharing and incentives, and evaluate the technology to be patented, so as to decide whether to apply for a patent and effectively improve the quality of patent application. The evaluation work can be carried out by the intellectual property management department (technology transfer department) of our school or by the entrusted market-oriented institutions. For the post-service scientific and technological achievements that the evaluation institution considers unsuitable to apply for a patent after evaluation, and the losses caused to the university due to the abandonment of patent application, if the relevant responsible person has fulfilled the obligation of diligence and did not seek illegal interests, he may be exempted from the decision-making responsibility of giving up patent application according to the law and regulations. For the job-related scientific and technological achievements formed by projects entrusted by enterprises and other social organizations, the parties involved in the contract are allowed to decide independently whether to apply for patents.

  5. Clear ownership of property rights and cost sharing. Colleges and universities are allowed to explore the ownership reform of service inventions, and give full play to the role of property rights incentives and cost sharing in accordance with the principle of equal rights and obligations to promote the quality of patents. Inventors may not use financial funds to pay patent fees.

  After the patent application evaluation, inventors are encouraged to bear the patent fees for the post-service scientific and technological achievements that universities decide to apply for patents. If the university divides the ownership with the inventor, the inventor shall bear the patent fee in proportion to the property right. If the ownership is not divided, it is necessary to clarify the patent cost sharing and income distribution; If colleges and universities bear all the patent fees, the income from patent transformation will be distributed according to the established proportion after deducting the patent fees and other costs; If the inventor bears part or all of the patent fees, the patent fees and other costs shall be deducted from the income obtained from patent transformation, and the patent fees borne by the inventor shall be deducted twice and returned to the inventor, and then distributed according to the established proportion.

  After the patent application evaluation, the university should conclude a written contract with the inventor to transfer the patent application right or patent right in accordance with legal procedures, and allow the inventor to apply for a patent on his own. After authorization, the patent right belongs to the inventor, and the patent expenses are borne by the inventor. After deducting the patent application and operation and maintenance expenses, the inventor will pay the income to the university according to the agreed proportion.

  (3) Strengthen the construction of specialized institutions and talent teams

  6. Strengthen technology transfer and the construction of intellectual property operating institutions. Support qualified universities to establish specialized institutions integrating technology transfer and intellectual property management and operation, and guarantee personnel, venues and funds. Through the platform and pilot demonstration construction such as "National Intellectual Property Pilot Demonstration University", "University Scientific and Technological Achievements Transformation and Technology Transfer Base" and "University National Intellectual Property Information Service Center", we will promote the construction of technology transfer and intellectual property management and operation system, and continuously improve the transformation ability of scientific and technological achievements in universities. Encourage colleges and universities to explore the market-oriented operation mechanism and fully mobilize the enthusiasm of professional institutions and talents.

  Support the construction of market-oriented intellectual property operating institutions and provide professional services such as intellectual property, legal consultation, achievement evaluation and project financing for universities. Encourage colleges and universities to cooperate with third-party intellectual property operation service platforms or institutions, and give intermediary service fees to third-party professional institutions from the proceeds from the transfer and transformation of scientific and technological achievements. Encourage the combination of universities and localities, and set up industrial intellectual property operation centers around the industrial planning and layout of various localities and the academic advantages of universities.

  7. Accelerate the construction of professional talents. Support colleges and universities to set up courses related to technology transfer and intellectual property operation, strengthen the construction of intellectual property related majors and disciplines, create a professional talent team of intellectual property management and technology transfer by combining introduction and education, and promote the construction of professional talent team. Encourage colleges and universities to set up expert committees on the transfer and transformation of scientific and technological achievements, and introduce technical managers to participate in the whole process of the transfer and transformation of scientific and technological achievements in colleges and universities, such as invention disclosure, value evaluation, patent application and maintenance, technology promotion and docking negotiation, so as to promote the application of patent transformation.

  8. Establish an intellectual property management and operation fund. Support colleges and universities to raise funds to set up intellectual property management and operation funds through school grants, local awards, and the proceeds from the transfer of scientific and technological achievements, so as to entrust third-party professional institutions to carry out intellectual property management and operation such as patent navigation, patent layout and patent operation, as well as the construction of technology transfer professional institutions and talent teams, so as to form a good cycle of transformation benefits and promotion of transformation.

  (D) Optimize the policy system

  9. Improve the talent evaluation and employment system. Colleges and universities should be guided by quality and transformation performance, pay more attention to indicators such as patent quality and transformation application, and resolutely put an end to simply taking the amount of patent application and authorization as the assessment content and increase the weight of patent transformation application performance in policies such as title promotion, performance appraisal, post appointment, project completion, talent evaluation and scholarship evaluation. Support colleges and universities to independently set up a series of technical and management posts for technology transfer and transformation according to the relevant regulations on post setting management, and encourage researchers and managers to engage in the transfer and transformation of scientific and technological achievements.

  10. Optimize the incentive policy for patent funding. Colleges and universities should take optimizing patent quality and promoting the transfer and transformation of scientific and technological achievements as the guide, stop funding and rewarding patent applications, greatly reduce and gradually cancel the rewards for patent authorization, and reward inventors or teams by increasing the proportion of transformation income and other "post-subsidy" methods.

  Third, organize the implementation

  (1) Improve the working mechanism. The Ministry of Education, China National Intellectual Property Administration and the Ministry of Science and Technology shall establish a regular communication mechanism to study the patent application, authorization and transformation in colleges and universities in a timely manner. Colleges and universities should deeply understand the importance of further improving patent quality, adhere to quality first, actively promote the patent quality improvement work to be included in the important agenda, further improve the level of intellectual property work, and promote the creation and application of intellectual property rights. Other types of intellectual property management can be implemented with reference to this opinion.

  (2) Strengthen policy guidance. The transfer and transformation performance of scientific and technological achievements, such as patent transformation, is regarded as an important indicator of dynamic monitoring, effectiveness evaluation and discipline evaluation of the construction of first-class universities and first-class disciplines. It is not only to assess the number of patents, but also to highlight the transformation and application. Select a number of universities to carry out professional intellectual property operation or technology transfer personnel training, and constantly improve the intellectual property operation and technology transfer capabilities of universities. China National Intellectual Property Administration strengthens the examination of patent applications and strictly controls the quality of patents. Oppose the publication and resolutely resist the ranking of patent applications and authorizations in colleges and universities.

  (three) the implementation of record monitoring. Before the end of March each year, colleges and universities will record the patents that have been transformed and implemented in the form of license, transfer, price share or joint ownership with enterprises through the China National Intellectual Property Administration system. According to the filing situation, the Ministry of Education and China National Intellectual Property Administration publish the implementation of patent transformation in colleges and universities every year, and monitor the patent transactions. According to "Several Provisions on Standardizing Patent Application Behavior" (China National Intellectual Property Administration Decree No.75, 2017), abnormal patent applications in colleges and universities are monitored every quarter. For colleges and universities with more than 5 abnormal patent applications per quarter or with abnormal patent applications accounting for more than 5% of the total patent applications this year, China National Intellectual Property Administration will cancel its qualification to declare the China Patent Award next year.

  (4) Innovative licensing model. Encourage colleges and universities to carry out patent implementation transformation by means of ordinary license, and improve the transformation efficiency. Support the innovation licensing model of colleges and universities, and patents that have been granted the patent right for three years and have not been implemented without justifiable reasons can determine the relevant licensing conditions, publish them through the relevant platform of national intellectual property operation, and open the license to the society within a certain period of time.

Ministry of Education China National Intellectual Property Administration Ministry of Science and Technology

February 3, 2020

On December 3rd, Shandong added 37 local confirmed cases and 666 local asymptomatic infections.

CCTV News:According to the report of Shandong Health and Health Commission, from 0: 00 to 24: 00 on December 3, 2022, Shandong Province reported 37 newly confirmed local cases (including 5 people who entered and returned to Shandong from outside the province), including 12 cases in Jinan, 7 cases were detected in centralized isolation points, 3 cases were detected in high-risk areas and 2 cases were detected on their own initiative. 6 cases in Weihai, 5 cases were detected in centralized isolation points and 1 case was detected in community screening; There were 4 cases in Qingdao (including 1 case from outside the province), 2 cases were detected by home isolation medical observation and 2 cases were detected by centralized isolation point; 3 cases in Zibo, which were detected by centralized isolation point, home isolation medical observation and community screening; There were 3 cases in Yantai (including 2 cases of people returning to Shandong from outside the province), 2 cases were detected by screening of key personnel and 1 case was detected by centralized isolation point; There were 3 cases in Linyi (including 2 cases of people who entered and returned to Shandong from outside the province), 2 cases were detected by screening of key personnel and 1 case was detected by centralized isolation point; 2 cases in Zaozhuang, all of which were screened by key personnel; 2 cases in Tai ‘an, which were detected by centralized isolation point and home isolation medical observation; There were 2 cases in Liaocheng, all of which were detected in centralized isolation points. There were 666 new cases of asymptomatic local infections (including 103 cases of people returning to Shandong from outside the province), including 150 cases in Jinan, 78 cases in centralized isolation points, 47 cases in high-risk areas, 13 cases in community screening, 7 cases in active consultation, 2 cases in key personnel screening, 2 cases in home isolation medical observation and 1 case in cross-regional investigation. 49 cases in Jining (including 8 cases from outside the province),18 cases were detected by screening of key personnel, 16 cases were detected by community screening, 7 cases were detected by centralized isolation points, 4 cases were detected by observation of home isolation medicine, 3 cases were detected by active consultation and 1 case was detected by cross-regional investigation. There were 47 cases in Yantai (including 24 cases of people returning from Shandong outside the province), 24 cases were detected in centralized isolation points, 12 cases were detected in key personnel screening, 8 cases were detected in home isolation medical observation and 3 cases were detected in community screening; There were 45 cases of Rizhao (including 15 cases of people returning from outside the province), 33 cases were detected in centralized isolation points, 5 cases were detected in home isolation medical observation, 4 cases were detected in key personnel screening and 3 cases were detected in cross-regional investigation; There were 44 cases in Heze (including 15 people who entered and returned to Shandong from outside the province), 21 cases were detected in centralized isolation points, 16 cases were detected in key personnel screening, 4 cases were detected in home isolation medical observation, 2 cases were detected in community screening and 1 case was detected in active medical treatment. There were 42 cases in Weihai (including 7 cases of people returning to Shandong from outside the province), 31 cases were detected in centralized isolation points, 7 cases were detected in home isolation medical observation, 2 cases were detected in key personnel screening and 2 cases were detected in community screening. There were 40 cases in Linyi (including 4 cases of people who entered and returned to Shandong from outside the province), including 10 cases of key personnel screening, 10 cases of centralized isolation points, 8 cases of home isolation medical observation, 8 cases of community screening, 3 cases of cross-regional investigation and 1 case of active medical treatment. There were 39 cases in Weifang (including 4 cases who entered and returned to Shandong from outside the province), 25 cases were detected in centralized isolation points, 13 cases were detected in home isolation medical observation and 1 case was detected in key personnel screening; 39 cases in Tai ‘an (including 2 cases from outside the province),21 cases were detected by home isolation medical observation, 17 cases were detected by centralized isolation point and 1 case was detected by key personnel screening. There were 35 cases in Zibo (including 3 cases of people returning from outside the province), 30 cases were detected in centralized isolation points, 3 cases were detected in home isolation medical observation, 1 case was detected in key personnel screening and 1 case was detected in community screening; There were 33 cases in Binzhou (including 5 people who entered and returned to Shandong from outside the province), 18 cases were detected in centralized isolation points, 6 cases were detected in high-risk areas, 5 cases were detected in home isolation medical observation and 4 cases were detected in key personnel screening; There were 31 cases in Qingdao (including 2 cases from outside the province), 18 cases were detected in centralized isolation points and 13 cases were detected in home isolation medical observation; There are 20 cases in Dezhou (including 10 people who have returned to Shandong from outside the province), including 7 cases from key personnel screening, 6 cases from home isolation medical observation, 2 cases from centralized isolation points, 2 cases from high-risk areas, 2 cases from community screening and 1 case from cross-regional investigation. Among 20 cases in Liaocheng, 12 cases were detected in centralized isolation points and 8 cases were detected in high-risk areas; There were 16 cases in Zaozhuang (including 2 cases from outside the province), 8 cases were detected by key personnel screening, 6 cases by centralized isolation points and 2 cases by community screening; There were 16 cases in Dongying (including 2 people who entered and returned to Shandong from outside the province), 11 cases were detected in centralized isolation points, 2 cases were detected in home isolation medical observation, 2 cases were detected in community screening and 1 case was detected in key personnel screening. There were 3 new confirmed cases imported from overseas, all in Qingdao, imported from Japan, imported from Vietnam and imported from the United Arab Emirates. 9 cases of asymptomatic infected people were newly imported from abroad, including 8 cases in Qingdao.3 cases were imported from South Korea, 3 cases from UAE, 1 case from Hong Kong, China and 1 case from Japan; One case in Yantai was imported from Korea.

From 0: 00 to 24: 00 on December 3, 2022, Shandong Province reported that 6 cases of asymptomatic local infected people were converted into confirmed cases, including 4 cases in Qingdao, 1 case in Jinan and 1 case in Weifang.

From 0: 00 to 24: 00 on December 3, 2022, a new local death case was reported in Shandong Province, in Jinan.

From 0: 00 to 24: 00 on December 3, 2022, 41 confirmed cases were discharged from Shandong province, including 19 cases in Jinan, 12 cases in Qingdao, 3 cases in Linyi, 2 cases in Zibo, 2 cases in Taian, 2 cases in Liaocheng and 1 case in Weihai. 602 cases of asymptomatic local infected people were released from medical observation, including 163 cases in Jinan, 126 cases in Liaocheng, 84 cases in Zibo, 38 cases in Jining, 37 cases in Linyi, 31 cases in Heze, 29 cases in Zaozhuang, 27 cases in Qingdao, 24 cases in Dezhou, 13 cases in Weihai, 9 cases in Tai ‘an, 6 cases in Yantai, 5 cases in Rizhao, 4 cases in Weifang, 3 cases in Dongying and 3 cases in Binzhou. One confirmed case imported from outside Shandong Province was discharged from hospital, in Qingdao. 9 cases of asymptomatic infected people imported from abroad were released from medical observation, including 5 cases in Qingdao, 2 cases in Weihai, 1 case in Jinan and 1 case in Rizhao.

As of 24: 00 on December 3, 2022, there were 740 locally confirmed cases and 9244 locally asymptomatic infected people in Shandong Province. There are 22 confirmed cases imported from abroad and 58 asymptomatic infected persons imported from abroad in Shandong Province.