Pickled peppers taste abnormal and spicy dumplings … This year’s Dragon Boat Festival dumplings have many wonderful tastes.

　　(Reporter Li Jia) The Dragon Boat Festival dumplings are similar every year, but the tastes are different every year. Recently, Beijing Youth Daily reporter found in the market interview that there are many kinds of zongzi flavors in the Dragon Boat Festival market this year. In order to attract young consumers, merchants can do enough articles on "taste buds". Navel orange dumplings and lemon matcha dumplings are novel; Wenwu meat dumplings, dried bamboo shoots and chicken meat dumplings, and corn and yam dumplings are made by "steaming workers", all of which seem to make people appetite and eat a lot.

　　Individually packaged "Big Mac" zongzi weighs one catty.

　　Yesterday, the reporter of Beiqing Daily saw a row of striking green iron boxes on the shelves of the old Beijing Daoxiang Village Dongzhimen store. This is the new "steamed rice dumplings" this year. Although the price is 38 yuan, this individually packaged rice dumpling weighs 500g, which is equivalent to the total weight of four or five ordinary rice dumplings. According to the person in charge, the super-large steamed dumplings test the technical level of the masters when wrapping. "After the mold is finalized, it is made by hand, and it takes about 7 pieces of leaves alone. Fruit materials are also very rich, including pine nuts, lotus seeds, colorful honey-stained beans and other ingredients.

　　E-commerce competes for the market and delivers it to your door in 2 hours.

　　Compared with physical stores, e-commerce competes for the market with the advantage of fast delivery. The reporter found that an e-commerce company mainly delivered goods to your door in two hours. Yesterday, it sold 80,000 copies of zongzi, and eight flavors were unheard of, such as Sichuan sausage zongzi and black sesame zongzi. In particular, a "pickled pepper tastes abnormal and spicy" dumpling is even more exotic.

　　Various gimmicks challenge diners’ "taste buds"

　　During the interview with the reporter of Beiqing Daily, it was found that in addition to the novelty of stuffing, some merchants also played "cooking cards" to attract consumers. For example, a food chain store has newly introduced three products, namely Wenwu meat zongzi, dried bamboo shoots chicken zongzi and corn yam zongzi. They are nominally cooked in broth, and glutinous rice is cooked for more than 8 hours, and then they are cooked after the secret "steaming". The reporter saw that the price of two such "secret steamed workers" dumplings was 14.8 yuan, and the price was basically close to the people.

　　According to the relevant person in charge of Wal-Mart, this year, dumplings with black pepper and beef flavor and Disney series packaging are also specially listed exclusively. "Beef tenderloin with black pepper" was originally a salty and spicy dish, but now it is also "talking about things" with Zongzi. It is hard to say whether it is hype or so-called innovation, but in any case, this novel "hybrid" has left space for diners to imagine.

　　As for the changes of traditional seasonal food zongzi from taste to packaging, some consumers think that the improved taste of zongzi is too wonderful, which affects the inheritance of zongzi as a symbol of traditional culture. However, more citizens say that traditional zongzi will certainly be eaten, but the new product shows that this traditional food has been endowed with the vitality of inheritance.