The fact that original streaming media sells movie tickets is becoming more and more reliable.

Because there is no need to consider the drawing of cinemas and cinemas, compared with the traditional accounting mode of cinema films, online movies have their own attributes of low cost and high income, which coincides with the total box office of 30 billion yuan in the whole year, which is undoubtedly a disaster for China cinema films, so this performance of online movies has its profound significance for the film industry in any angle.

The rise of cloud cinema is inseparable from a series of restructuring measures launched by iQiyi in 2022.

In April, 2022, Iqiyi upgraded the online movie cooperation mode, adjusted the effective viewing account for the first six minutes of the movie to a long-term account on time, and opened the account income of the two windows of member viewing and on-demand for the cloud cinema premiere mode, which made the market data no longer moist and improved the growth space of high-quality movies.

In September of the same year, Cloud Cinema adjusted the share of the premiere mode again, from the same 60% as ordinary online movies to 90%. That is to say, online movies in the premiere mode of Cloud Cinema, producers with pricing power, can still get 90% of the box office share.

There is no doubt that this is a great incentive for the creators of online movies. All kinds of financial difficulties encountered by film practitioners in the past can not be solved by rhetoric, and any comforting words are not as real as the real money operation of iQiyi.

The saying that "China is never short of talented directors" has been circulating for many years, but if we want to make a comment on it, I think it will provide these film creators with a better environment and more right to speak.

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Commercial film or literary film is an eternal debate topic between practitioners and fans.

In fact, since its appearance, film has been an industry with market demand as its core orientation, and the market demand for drama is bound to have its own multiple attributes. Some people will burst into tears because of the fetters of Li Huanying’s mother and daughter, while others will also lament the departure of the Hong Kong Wushu master.

This means that,Whether a market is healthy or not depends not only on the quality of a certain type of film, but also on the richness of the theme selection that the supplier can provide for the audience.

Just like the Hong Kong film industry in the golden age, it not only has Jackie Chan’s action visual feast, but also has Stephen Chow’s deconstructed comedy about postmodernism and Siu Fai Mak and Zhuang Wenqiang’s Infernal Affairs, which can win an Oscar in the west.

In other words, the influence of film types is not important, what is important is that they can coexist.

The advantage of online movies lies in this. It has the inherent inclusiveness of the Internet. After jumping out of the zero-sum game of cinema arrangement, no matter what theme, it can find the corresponding audience.

Similarly, the market’s demand for diversification of film themes will force film practitioners to constantly change and innovate.

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On March 28th, the movie "Listening Girl" produced by Apple TV+ won the 94th Oscar for Best Film, which is also the first original streaming film to win this honor.

Worldwide, the gap between the Internet and the traditional film industry is constantly melting, and no one can attach the label of de-specialization to a film production and distribution method that has won the highest honor. The Big Five in Hollywood have no effective means to limit the rise of streaming media except resentment.

This is the most powerful evidence that the film industry is market-oriented. When a product that has only appeared for more than ten years can catch up with the development of traditional films for hundreds of years, people in the torrent can clearly feel that the times are changing.

China’s online movies have already taken off the title of "Internet Big". Although there is still a long way to go from the cinema in terms of overall quality, in recent years, the improved quality and frequent explosions are visible to the naked eye, which seems to announce that they have a bright future.

The small success of iQiyi Cloud Cinema, in addition to meeting the market demand, has a greater significance in giving the right to speak to real film practitioners, thus creating an industry ecology where directors can shoot what they really want and audiences can see what they really want to see.

In the premiere movie list of iQiyi Cloud Cinema in 2022, the work "Arrogant" ranked second with a box office score of 29 million yuan, and its producer was Wei Junzi who came from the Hong Kong film environment in the last century and made "Dragon and Tiger Warrior" for his feelings.

Movies need more platforms, and a good platform will build itself into a tower, attracting more creators to feed themselves back. In the process of the overall recovery of China film market, iQiyi Cloud Cinema is trying to play this role.

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