Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

●  Key points of investment

China highway logistics industry: the economic artery in urgent need of resource integration. China highway logistics freight volume accounts for 80% of the total freight volume, which is the main artery of China economy. However, the efficiency of the industry is not high. China’s trucks have an average effective mileage of 300 kilometers per day, while the United States can reach 1000 kilometers. There are more than 20 million trucks in China, and the empty rate is as high as 40% or more. The average interval between vehicle parking and distribution is about 72 hours. There are more than 7.5 million highway logistics enterprises in China, and each household only has 1.5 trucks, and more than 90% of them are in the hands of individual drivers. The crux of the current resource mismatch lies in the asymmetry of freight logistics information.

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

China Car-Goods Matching Market: Two Operating Models Coexist. Information asymmetry has given birth to the demand for matching between cars and goods. In the past, the traditional vehicle-cargo matching platform was mainly offline entities, including distribution stations, highway ports and logistics parks. At present, with the intervention of Internet, a virtual vehicle-cargo matching platform has been formed. By using the Internet, offline vehicle sources and goods sources are integrated through the development of logistics APP, WEB or other systems, and information is released online through APP, web or other systems and accurately matched, hoping to solve the asymmetry of logistics information.

Enlightenment from the development of American freight logistics industry. Truck transportation in the United States is extremely developed and is the main mode of transportation in the United States. Among them, truck transportation market scale exceeded US$ 600 billion, accounting for about 80% of the total. Developed infrastructure and high degree of intensification are the two main reasons for its high efficiency. The revelation of Robinson’s case is that the ability to integrate information and resources is the core. It does not own a truck, but it is the first truck transportation company in the United States, which basically monopolizes most of the road transportation resources in the United States and ranks seventh in global freight transportation.

Future Outlook: The Ultimate Version of Car-Goods Matching? Highway ports are built to eliminate them. In the past year, more than 200 car and cargo matching apps have been produced, but there have been few successes. There are three bottlenecks: 1. It is difficult to standardize supply and demand information; 2. Lack of integrity certification system; 3. Vehicles tend to have a stable supply of goods, and shippers prefer a stable transportation capacity, which makes it difficult for existing software to get involved in the mainstream market. We believe that the highway logistics industry will have offline matching platforms such as distribution stations, highways and logistics parks for a long time, and they have the strongest ability to gather traffic and people in scattered industries. They have the strongest resources and ability to integrate and innovate, and the ultimate mode of their development is to eliminate intermediary matchmakers.

Investment strategy. We suggest paying attention to the distribution and integration of logistics park resources in the country to form the Chuanhua shares of highway port network. For details of Chuanhua shares, please refer to our in-depth report "Chuanhua Logistics-China Highway Integrators Reloaded into Battle" on July 3 this year.

Risk warning. The economic downturn has led to a decline in freight demand; The offline matching platform is invested too much; The promotion of value-added services failed to meet expectations.

●  The following is the text of the report.

catalogue

1. China highway logistics industry: the economic artery in urgent need of resource integration …-3-

1.1. Current situation of highway logistics industry: Highway is the main form of goods flow, but its efficiency is low …-3-

1.2. Information asymmetry is the crux, and there is a huge demand for matching cars and goods …-4-

Second, the matching market of vehicles and goods in China: two major operating modes coexist …-5-

2.1. Two camps gave birth to two business models …-5-

2.2. Comparison of Typical Case Studies …-5-

Iii. International Experience: Enlightenment from the Development of Freight Logistics in the United States …-11-

3.1. Overview of American road freight industry: Truck transportation is the main mode of transportation …-11-

3.2, no car is better than a car, the inspiration of Robinson’s case: the ability to integrate information and resources is the core …

Fourth, the future outlook: the ultimate version of car and cargo matching? … – 15 –

4.1 What are the pain points of car-cargo matching? … – 15 –

4.2 What mode does road freight need? … – 16 –

4.3 Investment strategy …-16-

Risk warning …-17-

1、China highway logistics industry: the economic artery in urgent need of resource integration

Modern logistics industry is the basic industry and producer service industry of national economic development, which is connected with production and consumption at one end. Since 2007, the scale of domestic social logistics market has shown a steady linear growth. In 2013, the total logistics cost was 10 trillion, and in 2014 it exceeded 11 trillion. At present, the proportion of China’s logistics cost to price cost and GDP is much higher than that of developed countries. In 2013, the ratio of China’s total social logistics cost to GDP was 18%, which dropped to 16.6% in 2014, while it was only about 8% in western countries. The overall capacity of China’s logistics industry is obviously insufficient.

1.1. Current situation of highway logistics industry: Highway is the main form of goods flow, but its efficiency is low.

At present, the freight volume of highway logistics in China accounts for 80% of the total freight volume. Therefore, the reason why the overall logistics capacity of China is weak is the low efficiency of highway logistics capacity. At present, China’s trucks have an average effective mileage of 300 kilometers per day, while the United States can reach 1000 kilometers. There are more than 20 million trucks in China, and the empty rate is as high as 40% or more. The average interval between vehicle parking and distribution is about 72 hours. Among them, a lot of time is wasted on waiting for goods and distributing goods, which causes great waste of resources and inefficient tail gas emission, which intensifies air pollution; At the same time, it also increases the management pressure of expressways and urban roads.

1.2. Information asymmetry is the crux of the problem, and the demand for vehicle and cargo matching is huge.

Due to the small scale and large number of road freight operators, according to statistics, there are more than 7.5 million road logistics enterprises in China, and each household only has 1.5 trucks on average; However, its operation is basically in a state of "straggle", and the level of industry organization is very low. More than 90% of the transportation capacity is in the hands of individual drivers, and the industry concentration is only about 1.2%. We believe that the crux of the current situation of resource mismatch and inefficiency lies in the asymmetry of freight logistics information.

In the current freight logistics service chain, the individual car owners are at the end. Due to the low participation threshold of employees, oversupply and low organizational level, the game of these individual vehicles in freight transactions is very passive. Unless there are some structural reasons such as special time periods, special routes or special vehicle needs, the source and pricing power of most individual vehicles are often in the hands of shippers. In view of this, the vehicle-cargo matching market came into being. Under the current transportation market pattern of "more vehicles and less goods", its value lies in optimizing the resource allocation of goods and drivers in the downstream of the supply chain by virtue of the platform’s information integration ability, providing transportation capacity to shippers, providing goods to car owners and ensuring a certain freight rate, reducing the empty rate of vehicles, improving the efficiency of drivers in finding goods, and further reducing transportation costs. The high idle driving cost of truck drivers also makes the driver have a strong demand for the vehicle-cargo matching platform.

Schematic diagram of road freight service chain in China

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Data source: Internet information, Industrial Securities Research Institute.

2. China’s car and goods matching market: two major operating modes coexist.

In fact, the vehicle-cargo matching platform is de-intermediated through the online platform. Internet technology and information technology are used to improve the information retrieval ability and matching efficiency, reduce drivers’ waiting time and empty driving distance, de-intermediate and improve the full load rate. Vehicle-cargo matching platform mainly uses the advantages of "internet plus", integrates off-line vehicle sources and goods sources through the development of logistics APP, WEB or other systems, and publishes information online through APP, web or other systems and accurately matches it, thus solving the asymmetry of logistics information.

2.1, two camps gave birth to two business models.

At present, there are two main models for the online and offline differentiation of the car and goods matching market:

Offline+Online mode: Offline is laid out nationwide, service nodes are established, local transportation resources are integrated, and a controllable transportation resource network is established to form a "transportation pool", on the basis of which vehicle and cargo matching services are provided online. The core of this mode is to integrate the vehicle and cargo resources, ensure the truthfulness, effectiveness and uniform service rules of the vehicle source information on the vehicle and cargo matching platform, and carry out vehicle and cargo matching on this basis.

Representatives: Chuanhua Logistics, Ka Xing Tian Xia, Anneng Logistics, Robinson Logistics of the United States.

Pure platform mode: The earliest pure platform mode was a short and simple freight information publishing website (such as Jincheng Logistics Network and National Logistics Information Network), and then it developed into an information transmission, matching and trading platform with software as the core, connecting the online and offline, connecting the consignor and the transportation capacity, and becoming a car-free carrier.

Representatives: oTMS, Driver’s Station, Yunmanman, Luoji Logistics.

2.2. Comparison of typical case studies

Chuanhua Logistics: Online Platform+Offline Highway Port Mode

Chuanhua Logistics is actually a form of the fourth party logistics (4PL), which belongs to the online platform+offline highway port mode from the online and offline classification. Chuanhua Logistics entered the logistics industry in an all-round way from the modern logistics base in 2002, innovatively developed the "highway port" logistics platform, and established the closed-loop logistics ecology of O2O. In fact, the mode of uploading logistics is the fourth-party logistics mode, which realizes the integration of capital flow, information flow and logistics through the combination of online and offline. Offline, Chuanhua Logistics has established a national "highway port" logistics model, forming a national highway port network with 100 outlets in four major hubs. At present, it has occupied the card position advantage in key transportation hubs, and has rapidly expanded through the self-built and extended model. Online, Chuanhua has developed an Internet logistics platform with "Easy Distribution", "Barter Di" and "Yunbao Net" as its core. Through Chuanhua logistics portal+mobile phone distribution APP+ O2O truck calling platform in the same city, the freight problem between highway trunk lines and the city in the last mile has been solved. At present, Chuanhua Logistics has a revenue of over 10 billion yuan and is an invisible giant of China highway logistics.

Schematic diagram of online platform+offline highway port mode

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Data source: Internet information, Industrial Securities Research Institute.

At present, Chuanhua Logistics has formed two major business segments: highway port investment operation and supporting services and O2O logistics network platform services. In the future, when the platform of Chuanhua Logistics grows to a certain scale (the main indicators are the number of active members and the total transaction amount), more profit models will be generated. Generally speaking, the main profit sources of Chuanhua Logistics in the future can be divided into: infrastructure rental income of highway ports, commission income of various logistics transactions, membership service income and financial services based on traffic and big data. Among them, the aforementioned fourth income will constitute the main profit model under the future logistics big data economy, such as personalized insurance group purchase income based on driver membership and behavior data, and logistics scale intensive income based on the whole network supply transaction.

Schematic diagram of profit model of Chuanhua Logistics

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Source: official website, Industrial Securities Research Institute.

Card line in the world: online portal+offline joining mode

The operation mode of Card Bank is divided into two parts: offline transportation network and online portal network construction. Offline, by first establishing a regional center for goods collection and distribution, and at the same time, through the network radiation ability of this center, we will establish franchise outlets outside the park by joining to attract high-quality special line members, and finally build a nationwide logistics and transportation network. On the online side, through the construction of the portal website, we can provide a unified information system for the franchised enterprises, realize the tracking statistics, assessment and evaluation of the franchised enterprises, make the whole process of transportation services visible online, make the service settlement completed by platform members more convenient, improve the customer experience of delivery, and make the whole logistics chain run in a standardized way.

In terms of profit model, the Bank of China makes profits by charging initial fees, management fees and providing value-added services. The card bank charges a certain joining fee to the joining members. After the members join the card bank, the card bank charges management fees and system usage fees for 1% of the new business volume of the members. The profit of value-added services in the supply chain is mainly the insurance of centralized procurement and the financial services provided, including the cost of intensive distribution operation of the park platform.

Schematic diagram of online portal+offline joining mode

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Data source: Internet information, Industrial Securities Research Institute.

Anneng Logistics: Online Portal+Main Line Self-operated+Joining Mode

The mode adopted by Anneng Logistics is the mode of self-operated trunk line and regional joining: the national distribution and trunk feeder buses are directly invested by the headquarters to ensure the operational stability and sustainability of the whole system to the greatest extent. By establishing the franchise mode of terminal outlets through online portal, franchisees can apply for joining on the website, thus avoiding the investment in building national outlets, concentrating on customer service in their own regions, and minimizing the risk of individual LTL express joining entrepreneurs. At the same time, customers can directly order delivery, waybill inquiry, order inquiry, order management and other services through the portal.

Schematic diagram of online portal+offline self-operation+joining mode

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Data source: Internet information, Industrial Securities Research Institute.

At present, Anneng Logistics has established more than 130 distribution centers nationwide, with 8,000 staff and 5,000 outlets, serving 31 provinces and cities nationwide, planning more than 2,000 transportation routes and controlling more than 4,000 box trucks. It is estimated that by the end of 2015, Anneng Logistics will have more than 10,000 nationwide network points and 157 distribution centers, achieving the annual target turnover of 2.4 billion yuan and becoming the largest LTL logistics enterprise in China.

In terms of profit model, Anneng Logistics makes profits by collecting venue rent, joining fees and providing value-added services. On the one hand, by constantly eliminating unqualified networks and attracting new franchise outlets, and maintaining the gradual improvement of the quality and quantity of outlets, Anneng can provide brand support and certain source information for franchisees, and make a profit by charging franchisees a certain franchise fee. On the other hand, as the core product of Anneng Logistics, "Timing Arrival" provides customers with "safe, punctual, service and economical" road transportation services, with the service quality comparable to that of aviation and express delivery, and the price is only one third; At the same time, Anneng provides customers with services such as to pay the freight, receipt recovery, quotation claim settlement, etc., and makes profits by charging a certain value-added service fee.

OTMS: Community Platform Model

OTMS is a community-based transportation management system, which seamlessly connects the owner, the third-party logistics company, the transportation company, the driver and the final consignee from the top of the transportation chain, pays attention to the whole chain of transportation management, and forms a balanced and win-win online ecosystem based on the core process, which is equivalent to an online mirror image of its offline actual operation network. This online ecosystem will be an open community based on the credit system (real data). All community members can better manage their existing businesses and have the opportunity to find better resources or more new businesses. OTMS will not be involved in the actual operation, such as being a fourth party logistics company (4PL), and oTMS is just a community platform based on core software.

At present, there are 130 consignors in oTMS, and the consignors connect drivers through "Where are you" and "Kaka". Logistics companies use oTMS products to manage transportation orders, and the monthly orders are about one million.

Schematic diagram of community platform mode

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Data source: Internet information, Industrial Securities Research Institute.

At present, oTMS has a Saas service platform with the main version of goods, a Saas service platform with the carrier version, an APP "Kaka" used by truck drivers, and an APP "Where is it" for the consignee to monitor logistics information. The transparent information management platform of the whole process formed by the combination of PC-side service platform and mobile APP brings all relevant parties, including consignors, logistics companies, transport carriers, drivers and consignees, into a business network, realizing the unification of tools.

In terms of profit model, oTMS currently focuses on selling Saas service systems and system maintenance services, and will get involved in the logistics finance industry in the future. In the B2B logistics and transportation industry, China still has a lot of room for growth, and B2B logistics and transportation also involves the cash flow of delivery enterprises, receiving enterprises and logistics companies. The accounting period of transportation companies is about 60 days to 120 days. How to participate in it and integrate this cash flow with financial institutions is the focus of oTMS’s future development.

Yun Man Man: Mobile phone logistics information matching platform model

Yun Man Man is a mobile phone online logistics information matching platform based on mobile Internet technology, which is dedicated to providing efficient vehicle management and distribution tools for road transport logistics industry, and providing comprehensive information and transaction services for vehicle finding (distribution) and vehicle finding (consignment). Its service targets cover all types of goods and vehicles, meet the needs of logistics companies, information departments and small and medium-sized enterprises for long-distance road vehicle transportation, and at the same time improve the distribution efficiency of car owners and reduce the empty return rate; Improve the efficiency of cargo owners in finding cars and improve the operational efficiency of the overall logistics industry.

At present, Yunmanman has branches and offices in Jiangsu, Zhejiang, Shanghai, Anhui, Henan, Shandong, Fujian and other provinces, and plans to open more information on vehicle sources and goods sources and lay out the national road transport information network, so as to promote the road transport industry in China to enter an era of mobile Internet with high efficiency and low altitude.

Schematic diagram of mobile phone logistics information matching platform mode

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Data source: Internet information, Industrial Securities Research Institute.

Through the "Yun Man Man" mobile APP, the owner can publish the information of goods supply and price comparison, and at the same time, he can also find the source of the car himself. With the permission of the driver, the driver can be located and managed to quickly understand the supply dynamics. The owner can search for the source of goods independently, compare the sources of goods, and contact the owner directly by telephone after finding satisfactory information. Car owners can also take the initiative to release empty car information and wait for the owner to come to the door. And logistics companies can also publish the information of goods supply and their own logistics lines, find the goods supply while knowing the freight price of vehicles in time, and further expand the online goods collection business.

At present, Yunman is not profitable. After building the whole ecosystem and attracting enough user traffic, Yunman can collect enough information, establish a credit system through big data, further improve payment and financial value-added services, and make profits through capital precipitation and value-added services.

Luoji Logistics: Online Logistics Information Matching Platform Model

The Luoji logistics platform is similar to the mode of "Yun Man Man", and it is also an online logistics information matching platform. It uses data mining technology, search matching technology and mobile Internet of Things technology to provide drivers and shippers with free information on the source of goods and vehicles, and carries out multi-dimensional matching between goods and car owners, in addition to distance matching based on geographical location, there are also multi-dimensional matching such as route, time and load capacity. Luoji logistics platform realizes de-intermediation through the mobile Internet, which reduces logistics costs, the empty rate of trucks and improves the overall logistics efficiency. With the more registered users of platform owners and cargo owners, the success rate of vehicle-cargo matching will be higher and higher. By the end of 2015, the number of users on the Luoji platform will reach 4 million, including 3 million drivers and 1 million shippers.

Luoji logistics platform can solve the two problems of truck drivers and suppliers: first, quickly and effectively integrate the supply and capacity, and reduce the owner’s empty driving rate; The second is to make the freight market more orderly and smarter. At present, Luoji Logistics APP is divided into four versions: Luoji Looking for Goods (Driver Edition), Luoji Looking for Cars (Shipper Edition) and Luoji City (Delivery/Driver End).

Schematic diagram of Logitech logistics information matching platform model

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Data source: Internet information, Industrial Securities Research Institute.

Logitech has launched two different softwares for shippers and car owners, "Logitech Find Cars" and "Logitech Find Goods". The truck driver opens the "Luo Ji Looking for Goods" and clicks the "List of Goods" to see the geographical location, goods type, weight, delivery time and vehicle demand of the goods, and the owner will dock the consignor as required. The barter between Luoji City and Chuanhua Logistics is similar, which mainly solves the transportation demand of the last kilometer and the first kilometer in the same city.

Similar to Yun Man Man, Logitech is not profitable at present, and its main task is to promote users. After the platform is formed, it collects huge data to realize its traffic value. For example, there can be derivative insurance services, refueling services, auto repair services, etc. on the platform, which are all potential value-added spaces. On the other hand, Luoji will consider further extending its business to the financial leasing of vehicles and supply chain finance of logistics companies.

3. International experience: Enlightenment from the development of American freight logistics industry.

3.1. Overview of American road freight industry: Truck transportation is the main mode of transportation.

Truck transportation in the United States is extremely developed and is the main mode of transportation in the United States. In 2011, transportation market scale in the United States was about 770 billion US dollars, of which truck transportation market scale exceeded 600 billion US dollars, accounting for about 80%. The volume of transportation and the value of goods delivered account for 70% of the total. The turnover of goods is second only to railway transportation, with an average annual growth rate of 2.5%, which is much higher than the overall growth rate of 0.8%, making it the fastest-growing sector.

The trucking market accounts for about 80% of transportation market scale.

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Source: DOT, Industrial Securities Research Institute.

At present, there are nearly 100,000 transportation enterprises in the United States with more than 1.3 million employees, of which more than 90% have fewer than 20 employees, and there are only more than 600 transportation enterprises with a scale of more than 500 employees, accounting for less than 1%. The fleet size is generally small, and more than 50% of the transportation enterprises are Owner-Operator, that is, there is only one truck, and only 6.3% of the enterprises have more than 100 trucks. This is similar to the main business situation of China freight market at present.

Number of employees in American transportation enterprises

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Fleet size of American transportation enterprises

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Source: US Department of Commerce (DOC), Industrial Securities Research Institute.

American trucking carriers are divided into non-public carriers and public carriers. Non-public carrier (In-Housefleet) means that production and retail enterprises own transport vehicles and operate them to meet their own transport needs, and generally do not provide transport services to the outside world. PublicCarriers are engaged in commercial transportation, and for the purpose of making profits, they are entrusted by the owner to provide transportation services and get paid.

American trucking market participants

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Source: Industrial Securities Research Institute

According to the mode of transportation, public carriers can be divided into vehicle transport enterprises, LTL transport enterprises and road freight forwarders. The first two are truck companies based on heavy asset fleets, represented by YRCW and FedexFreight; The other is the road freight forwarder represented by Robinson Global Logistics. Many individual carriers provide transportation services for customers through the sales end of road freight forwarders or by joining large truck companies.

It can be seen that the developed infrastructure and high degree of intensification are the two major reasons for the high efficiency of highway logistics in the United States.

3.2, no car is better than a car, the inspiration of Robinson case: the ability to integrate information and resources is the core.

Robinson Logistics, founded in 1905, is the largest fourth party logistics company in the United States. The company is the representative of American car-free carriers. It doesn’t own trucks, but serves large shippers through the integration of many small and medium-sized fleets. Relying on value-oriented value-added services, exquisite business operations and advanced information systems, it has integrated 63,000 carriers and 46,000 shippers. In 2014, its operating income reached 13.471 billion US dollars, of which 80% came from road freight. At present, Robinson Logistics has become the first truck transportation company in the United States, basically monopolizing most of the road transportation resources in the United States, ranking seventh in global freight transportation; There are more than 218 branches in the world, of which the United States accounts for 158.

Robinson car-free transport mode

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Source: Industrial Securities Research Institute

Robinson takes a completely light asset route. Instead of investing money in buying trucks and building logistics real estate, Robinson invests capital in the field of information technology, establishes TMS and Navisphere information platforms, and controls the transportation capacity through the information platform and remotely signs a cooperative enterprise logistics warehouse. By setting up technology-led outlets and branches offline, the online information platform will be connected with the needs and information of customers in offline areas. As a light asset enterprise, its human expenditure has also been greatly reduced. In 2014, Robinson only had 11,000 employees. Debon Logistics in China has more than 30,000 employees.

Robinson’s light asset operation mode and mature management mode make it have strong growth. Since the company went public in 1997, the average annual growth rate of main business income is 12.6%, while the average annual growth rate of net profit reaches 17.8%. In most years, the company’s net profit growth rate is higher than the income growth rate, and the company’s performance has the potential for sustained growth. Therefore, the development of the company does not need to be based on asset expansion, but by integrating local transportation resources, exporting technology and management, and opening up new customer markets, it will bring profits and long-term growth to the company.

The compound growth rate of the company’s net profit is higher than the income growth rate.

Research on the depth of vehicle-cargo matching: how to integrate the scattered arteries

Source: Bloomberg, Industrial Securities Research Institute.

As the world’s largest fourth-party logistics company, Robinson’s revenue mainly comes from providing transportation and logistics services to suppliers, consulting services and payment services to customers. Robinson builds his value-added service system, such as supply chain analysis, transportation optimization, carrier management, big data services and business intelligence, and meets the needs of shippers and carriers through these high value-added solutions. Robinson does not charge the franchisees on the platform the joining fee, but charges the corresponding service fee through the solutions for different customers.

4. Future Outlook: The Ultimate Version of Car-Goods Matching?

4.1 What are the pain points of car-cargo matching?

The large-scale success of taxi-hailing software has made various funds intensively lay out the platform for car-cargo matching in the logistics industry, hoping to create a "drip taxi version of freight". According to incomplete statistics, more than 200 car-cargo matching APP taxi-hailing applications have been produced in one year, but there are few successful cases. Most car-cargo matching software has been criticized for relying on subsidies, untrue freight information and complicated transaction processes. Judging from the current situation, the reasons for the slow development of vehicle-cargo matching software are as follows:

1. Supply and demand information is difficult to standardize.

The information of the supply and demand sides in the taxi industry is very standard: cars are all cars with similar shapes, and the demand is the displacement of people, so it is very easy for the supply and demand sides to meet each other through the Internet.

However, when it comes to freight, the situation is much more complicated. Cars are different in length, load and power, and goods are also different in size and physical and chemical properties, which makes online matching much more complicated. Even if the information can be roughly matched, some personalized needs must be met and discussed (an interesting case: a consignor has a batch of fresh fruits to be transported, and a truck with the required load and size is found through the car-goods matching app, so that the driver can drive the car to the designated place. As a result, the consignor immediately cancels the intention because the truck has just been transported. Therefore, we see that many apps now only stay in the step of publishing information, and it is difficult to reach a trading intention without meeting.

2. Lack of integrity certification system

Road freight is a mixed market, and the general quality of employees is not high. It is difficult for many vehicle-cargo matching platforms to grasp the capital flow of freight transactions, because the proportion of logistics freight to the value of goods is still relatively low, and people are more accustomed to the traditional mode of paying with one hand and delivering with one hand.

3. Vehicles tend to have a stable supply of goods, and shippers prefer a stable transportation capacity, which makes it difficult for existing software to get involved in the mainstream market.

The capacity of individual trucks of about 14 million in China has seriously exceeded the demand for relatively scarce goods. At present, the trend of highway logistics is that vehicles tend to cooperate for a long time to ensure their high operating costs, so more and more individual vehicles are linked to the fleet; Shippers also tend to find long-term transportation capacity to ensure the stability of their logistics operation. And this long-term cooperative relationship has been established slowly, so the car-goods matching software has actually intervened in a relatively marginal market. Because of this, we will see more false information on the software, because the scarce real demand has already been spontaneously matched offline.

4.2 What mode does road freight need?

At the beginning of the report, we mentioned that the reason for the low efficiency of road freight transportation is information asymmetry. Therefore, the ideal state is that the waste of resources is zero: as soon as the goods leave the factory, there is a truck waiting at the door; And the truck will never be empty or stop for nothing, it will always go from A to B to C to D …, and it will be fully loaded in the process. In this ideal state, there will be no intermediary matchmaker and resources will match spontaneously. This is the ultimate mode of road freight.

However, under the condition that the current technology has not reached the above level, offline matching platforms such as distribution stations, highways and logistics parks will exist for a long time. The reason is that it is difficult to standardize the freight supply and demand information we mentioned earlier, and the matching platform must have physical entities that enable both parties to meet. This makes these offline matching platforms naturally have the ability to gather people and traffic, and only when they carry out technological innovation and model innovation with real matching scenes can they promote the transformation and development of the road freight industry. Just like our comment on the highway port: "The construction of the highway port is to eliminate the highway port in the future".

4.3 Investment strategy

According to our judgment, the highway logistics industry will have offline matching platforms such as distribution stations, highways and logistics parks for a long time, and they have the strongest ability to gather traffic and people in scattered industries. That is to say, they have a strong premium ability to shippers and car owners. As long as these offline entities try to continue to cut into the deeper value-added and financial needs of shippers and car owners, the profit model will continue to innovate.

In view of the fact that there are regional offline matching entities all over the country, we suggest paying attention to Chuanhua, which can take the lead in arranging and integrating the resources of logistics parks nationwide to form a highway and port network.

For details of Chuanhua shares, please refer to our in-depth report "Chuanhua Logistics-China Highway Integrators Reloaded into Battle" on July 3 this year.

● Related reading:

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However, the combination of eggs: the matching of vehicles and goods can not solve the problem of logistics park

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  (Reporter Li Jia) The Dragon Boat Festival dumplings are similar every year, but the tastes are different every year. Recently, Beijing Youth Daily reporter found in the market interview that there are many kinds of zongzi flavors in the Dragon Boat Festival market this year. In order to attract young consumers, merchants can do enough articles on "taste buds". Navel orange dumplings and lemon matcha dumplings are novel; Wenwu meat dumplings, dried bamboo shoots and chicken meat dumplings, and corn and yam dumplings are made by "steaming workers", all of which seem to make people appetite and eat a lot.

  Individually packaged "Big Mac" zongzi weighs one catty.

  Yesterday, the reporter of Beiqing Daily saw a row of striking green iron boxes on the shelves of the old Beijing Daoxiang Village Dongzhimen store. This is the new "steamed rice dumplings" this year. Although the price is 38 yuan, this individually packaged rice dumpling weighs 500g, which is equivalent to the total weight of four or five ordinary rice dumplings. According to the person in charge, the super-large steamed dumplings test the technical level of the masters when wrapping. "After the mold is finalized, it is made by hand, and it takes about 7 pieces of leaves alone. Fruit materials are also very rich, including pine nuts, lotus seeds, colorful honey-stained beans and other ingredients.

  E-commerce competes for the market and delivers it to your door in 2 hours.

  Compared with physical stores, e-commerce competes for the market with the advantage of fast delivery. The reporter found that an e-commerce company mainly delivered goods to your door in two hours. Yesterday, it sold 80,000 copies of zongzi, and eight flavors were unheard of, such as Sichuan sausage zongzi and black sesame zongzi. In particular, a "pickled pepper tastes abnormal and spicy" dumpling is even more exotic.

  Various gimmicks challenge diners’ "taste buds"

  During the interview with the reporter of Beiqing Daily, it was found that in addition to the novelty of stuffing, some merchants also played "cooking cards" to attract consumers. For example, a food chain store has newly introduced three products, namely Wenwu meat zongzi, dried bamboo shoots chicken zongzi and corn yam zongzi. They are nominally cooked in broth, and glutinous rice is cooked for more than 8 hours, and then they are cooked after the secret "steaming". The reporter saw that the price of two such "secret steamed workers" dumplings was 14.8 yuan, and the price was basically close to the people.

  According to the relevant person in charge of Wal-Mart, this year, dumplings with black pepper and beef flavor and Disney series packaging are also specially listed exclusively. "Beef tenderloin with black pepper" was originally a salty and spicy dish, but now it is also "talking about things" with Zongzi. It is hard to say whether it is hype or so-called innovation, but in any case, this novel "hybrid" has left space for diners to imagine.

  As for the changes of traditional seasonal food zongzi from taste to packaging, some consumers think that the improved taste of zongzi is too wonderful, which affects the inheritance of zongzi as a symbol of traditional culture. However, more citizens say that traditional zongzi will certainly be eaten, but the new product shows that this traditional food has been endowed with the vitality of inheritance.

Notice of the General Office of the People’s Government of Yunnan Province on printing and distributing the development plan of traditional Chinese medicine in Yunnan Province during the 14 th Five-Ye

State and municipal people’s governments, provincial committees, offices, departments and bureaus:

"Yunnan Province" 14 th Five-Year Plan "for the development of traditional Chinese medicine has been agreed by the provincial people’s government and is hereby issued to you, please implement it carefully.

General Office of Yunnan Provincial People’s Government

September 2, 2022

(This piece is publicly released)

Development Plan of Traditional Chinese Medicine in Yunnan Province during the Tenth Five-Year Plan

In order to implement the decision-making arrangements of the CPC Central Committee and the State Council on the work of traditional Chinese medicine, and the strategic tasks of the provincial party committee and the provincial government on building a strong province of traditional Chinese medicine, and to clarify the overall thinking, development goals and major tasks of the development of traditional Chinese medicine in our province during the Tenth Five-Year Plan period, This plan is formulated according to Opinions of the State Council City, the Central Committee of the Communist Party of China on Promoting the Inheritance and Innovation of Traditional Chinese Medicine, Notice of General Office of the State Council on Printing and Distributing the Development Plan of Traditional Chinese Medicine in the 14th Five-Year Plan, Outline of the 14th Five-Year Plan for National Economic and Social Development in Yunnan Province and the Long-term Target in the Year 2035, Outline of Healthy Yunnan 2030, and Plan for the Development of Health Care in Yunnan Province in the 14th Five-Year Plan.

I. Planning background

During the "Thirteenth Five-Year Plan" period, the provincial party committee and the provincial government resolutely implemented the spirit of the important instructions of the Supreme Leader General Secretary on Chinese medicine work and the decision-making arrangements of the CPC Central Committee and the State Council, and made great progress in all aspects of Chinese medicine work.

Policies and measures have been continuously improved. It has successively issued the Implementation Opinions on Implementing the Strategic Plan for the Development of Traditional Chinese Medicine (2016-2030), the Implementation Opinions on Promoting the Inheritance, Innovation and Development of Traditional Chinese Medicine, and Several Measures on Accelerating the Development of Traditional Chinese Medicine, and actively promoted the revision of the Regulations on Traditional Chinese Medicine in Yunnan Province.

The service system is improving day by day. The new campus of the Provincial Hospital of Traditional Chinese Medicine was completed and put into use, the Second Affiliated Hospital of Yunnan University of Traditional Chinese Medicine was put into operation, and the state and city hospitals of traditional Chinese medicine achieved full coverage. Thirteen new county-level hospitals of traditional Chinese medicine were built, and the number of hospitals of traditional Chinese medicine in the province increased from 157 to 193, and two new hospitals of first-class Chinese medicine were added. The number of beds in TCM medical institutions increased from 25,640 to 37,752, and the number of beds in public TCM hospitals per thousand population increased from 0.46 to 0.64. The number of non-TCM medical institutions with TCM clinical departments increased from 555 to 1021, and the setting rates of "TCM clinics" in township hospitals and community health service centers reached 99.35% and 81.4% respectively.

The service capacity has been greatly improved. 19 new national and provincial regional TCM (specialist) diagnosis and treatment centers, 10 key clinical disciplines, and 133 provincial key TCM specialties. The coverage of Chinese medicine services in township hospitals, community health service centers, village clinics and community health service stations reached 99.6%, 99.4%, 89.2% and 96.6% respectively, and the number of primary medical institutions providing Chinese medicine services increased from 7,350 to 12,908. The annual number of medical consultations increased from 22.79 million to 31.47 million, and the annual number of discharged patients increased from 933,000 to 1.548 million. Chinese medicine has treated nearly 16,000 cases of AIDS patients and virus-infected people. Chinese medicine has made important contributions to the prevention and treatment of epidemic situation in COVID-19.

The quality of personnel training has improved significantly. Yunnan College of Traditional Chinese Medicine was successfully renamed as Yunnan University of Traditional Chinese Medicine, and obtained the first-class doctoral degree authorization point of traditional Chinese medicine. The talent training system of apprenticeship education and post-graduation education, which is connected with college education, has been basically completed, the incentive mechanism for talent training has been accelerated, and the measures to support the growth of Chinese medicine talents have been continuously improved. One person was selected as a "master of Chinese medicine", two people were selected as "national famous Chinese medicine practitioners", two people won the "National Outstanding Contribution Award of Chinese medicine", and 177 famous Chinese medicine practitioners and grassroots Chinese medicine practitioners in Yunnan Province were selected. More than 1,000 backbone talents with Chinese medicine characteristics have been trained, and nearly 10,000 qualified doctors have been trained in a standardized way, with more than 20% of grassroots Chinese medicine personnel. The number of practicing (assistant) doctors in Chinese medicine per thousand population increased from 0.2 to 0.4.

New achievements have been made in scientific and technological innovation. Promote the construction of clinical research bases of traditional Chinese medicine, and build 4 scientific research laboratories and 3 key research laboratories of traditional Chinese medicine. The province’s traditional Chinese medicine system has won more than 40 provincial and ministerial research projects and 11 provincial and ministerial research awards. More than 100 Chinese medicine (ethnic medicine) documents have been compiled and published, and more than 100 characteristic diagnosis and treatment technologies have been excavated.

Cultural construction is accelerating. Continue to carry out the popularization of popular science culture of "Chinese medicine in China" and the large-scale free clinic activities of "Chinese medicine serving people’s health", continuously improve the citizens’ health and cultural literacy of Chinese medicine, and continuously expand the cultural influence of Chinese medicine. Construction of "China-Myanmar Chinese Medicine Center", provincial Chinese medicine hospital was selected as the national Chinese medicine service export base. Five traditional medicine projects are listed in the list of representative projects of national intangible cultural heritage.

Multi-format integration development. The planting area of Chinese herbal medicines ranks first in the country, and the comprehensive output value of Chinese herbal medicine industry exceeds 100 billion yuan. Completed the fourth national survey of Chinese medicine resources, supported the construction of two seed and seedling breeding bases of Chinese medicine, identified 103 "designated pharmaceutical parks", and built a healthy tourism base of Chinese medicine represented by Kunming Xinglin Grand View Garden and Tengchong "Medicine Palace".

With the constant change of people’s health concept and profound changes of healthy lifestyle, Chinese medicine has many advantages and conditions in the construction of healthy Yunnan. Traditional Chinese medicine (TCM) has played an active and unique role in the prevention and control of epidemic situation in COVID-19, and its role in health care, old-age care, rehabilitation and health care has been increasingly recognized by the broad masses of the people. However, the problem of unbalanced development of traditional Chinese medicine in our province is still outstanding, the service system still needs to be further improved, the infrastructure construction of medical institutions is generally lagging behind, the service ability and level of traditional Chinese medicine are generally low, the total amount of talents is insufficient and the high-level talents are scarce, the synergy between Chinese and Western medicine is insufficient, and the ability to participate in public health emergencies is insufficient. The total scale and quality of the traditional Chinese medicine industry are small, and the governance system that follows the laws of traditional Chinese medicine needs to be improved urgently. It is urgent to speed up the filling of shortcomings, change the development mode, and accelerate the innovation and development of traditional Chinese medicine.

Second, the overall requirements

(A) the guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, fully implement the spirit of the 19th National Congress of the Communist Party of China and the previous plenary sessions of the 19th National Congress, thoroughly implement the important exposition of the Supreme Leader’s General Secretary on Chinese medicine work and inspect the spirit of Yunnan’s important speech, closely focus on the major decision-making arrangements of the CPC Central Committee and the State Council on accelerating the development of Chinese medicine and the work requirements of the provincial party committee and government, base on the new development stage, implement the new development concept, serve and integrate into the new development pattern, and promote high-quality development; Adhere to the people-centered, pay equal attention to Chinese and Western medicine, inherit the essence, keep the integrity and innovate, focus on improving the development level of Chinese medicine, focus on improving the management system and policy mechanism of Chinese medicine, and aim at improving and safeguarding people’s health, further expand the field of Chinese medicine services, promote the coordination of Chinese and Western medicine, and promote the revitalization and development of Chinese medicine as a whole, making new contributions to the construction of healthy Yunnan and ensuring people’s health.

(2) Basic principles

Adhere to the overall leadership of the party. Adhere to the Party’s health and wellness policy in the new era, improve the system and mechanism for the development of Chinese medicine under the leadership of the Party, promote the modernization of the governance system and governance capacity of Chinese medicine, and provide a fundamental political guarantee for the high-quality development of Chinese medicine.

Adhere to the people as the center. Adhere to the development of Chinese medicine for the people, and the achievements of Chinese medicine development will benefit the people. With the goal of safeguarding people’s health and enjoying Chinese medicine health services for everyone, we will provide people with multi-level, diversified and high-quality Chinese medicine health services.

Adhere to the law of development. Follow the characteristics and development law of traditional Chinese medicine, follow the original thinking of syndrome differentiation and treatment, inherit the essence, be upright and innovative, combine the original thinking of traditional Chinese medicine with modern science and technology, deeply explore the essence of traditional Chinese medicine, and promote the creative transformation and innovative development of traditional Chinese medicine.

Insist on deepening reform and innovation. Identify the key links that restrict the development of Chinese medicine, further reform and improve the development system and mechanism of Chinese medicine around the goal of high-quality development, refine and improve the development measures of Chinese medicine, and promote the coordinated development of the "six-in-one" of medical care, health care, education, scientific research, industry and culture of Chinese medicine, and continuously improve the development level of Chinese medicine.

Adhere to overall planning and coordination. Coordinate the coordinated development of Chinese and western medicine with the concept of great health, adhere to equal emphasis on Chinese and western medicine, enhance the ability of integrating Chinese and western medicine, and promote complementary advantages. Take all aspects of the development of traditional Chinese medicine into consideration, and constantly enhance the integrity and systematicness of the development of traditional Chinese medicine.

Adhere to government leadership. Strengthen the responsibilities of the government in the planning, policy, investment and supervision of traditional Chinese medicine, and actively create a good policy environment and development conditions for the inheritance and innovation of traditional Chinese medicine. Actively play the role of the market, encourage and mobilize social forces to support and promote the development of Chinese medicine.

(3) Development goals

By 2025, the system and mechanism for the high-quality development of Chinese medicine will be further improved, the policies and systems for the development of Chinese medicine will be further improved, the service capacity of Chinese medicine will be significantly improved, and the development of Chinese medicine industry will achieve positive results, and the important supporting role of Chinese medicine in the construction of healthy Yunnan will be further highlighted.

-The Chinese medicine service system has been improved. Basically, a Chinese medicine service system with provincial Chinese medicine medical institutions as the leader, Chinese medicine departments of state, city and county Chinese medicine hospitals and other medical institutions as the backbone, grass-roots medical and health institutions as the foundation, and social Chinese medicine as the supplement, integrating preventive health care, disease treatment and rehabilitation, will be established.

-the service capacity of Chinese medicine has been significantly improved. Promote the promotion of Chinese medicine medical institutions to meet the standards and expand the quality medical resources of Chinese medicine. Deeply implement the "three strategies" of traditional Chinese medicine, and cultivate "famous doctors, famous subjects and famous medicines" with certain influence. We will promote the implementation of the health promotion project for the prevention of diseases in traditional Chinese medicine and the improvement project for the rehabilitation service capacity of traditional Chinese medicine, increase the cooperation between Chinese and Western medicine, improve the treatment level of major diseases with the combination of Chinese and Western medicine, and enhance the public health emergency response capacity of traditional Chinese medicine.

-continuous optimization of the contingent of Chinese medicine talents. Implement the national talent training project with Chinese medicine characteristics, and establish and improve the talent training system at the provincial, prefecture and county levels. Reform the training mode of Chinese medicine talents, increase the training of Chinese medicine talents, further optimize the structure of Chinese medicine talents, continuously improve the quality of grassroots Chinese medicine talents, and enrich the total number of Chinese medicine talents. Strengthen the cultivation of ethnic medicine talents and give full play to their role.

-the scientific research level of traditional Chinese medicine has been significantly improved. Further promote the research and inheritance of Yunnan local characteristic TCM academic schools, strengthen the protection and excavation of ethnic medicine ancient books, and form and popularize a number of local schools’ academic ideas, diagnosis and treatment experience and characteristic technologies. We will promote the establishment of a scientific and technological innovation system that combines the use of Chinese medicine in Industry-University-Research, promote breakthroughs in Chinese medicine theory and diagnosis and treatment technology, and promote the transformation of scientific research results of Chinese medicine.

-Integrated development of Chinese medicine industry. Strengthen the protection and utilization of Chinese herbal medicine resources and promote the standardized cultivation of authentic Chinese herbal medicines. Develop Chinese medicine health service industry, improve the supply level of Chinese medicine health service, and promote the integration and development of Chinese medicine multi-formats.

-Chinese medicine culture has been further developed. The popularization of Chinese medicine culture and health education have been carried out in depth, and the level of citizens’ Chinese medicine health culture literacy has been further improved. High-quality Chinese medicine has been integrated into the "Belt and Road" construction, foreign exchanges and cooperation of Chinese medicine have been continuously expanded, and the influence of Yunnan Chinese medicine has been further expanded.

III. Main tasks

(A) to speed up the improvement of Chinese medicine service system.

1. Be a strong leader. Promote the upgrading and expansion of provincial Chinese medicine hospitals, support provincial Chinese medicine hospitals to build high-level Chinese medicine hospitals and Chinese medicine medical care centers that radiate South Asia and Southeast Asia, build provincial ethnic medicine hospitals based on provincial Chinese medicine hospitals, and strengthen the leading and exemplary role of provincial Chinese medicine medical groups. Support the Second Affiliated Hospital of Yunnan University of Traditional Chinese Medicine to build a provincial rehabilitation hospital of traditional Chinese medicine, and actively create a third-class first-class hospital of integrated traditional Chinese and western medicine.

2. Be a big backbone. Strengthen the construction of state, city and county-level Chinese medicine hospitals, promote the construction of key hospitals with Chinese medicine characteristics, promote the implementation of a number of county-level Chinese medicine hospitals to raise standards and expand capacity, fill in the shortcomings of infrastructure construction of Chinese medicine medical institutions, and improve the conditions for Chinese medicine medical institutions to run medical services. Support qualified counties, cities and districts to build a number of county-run Chinese medicine medical institutions. Support qualified Chinese medicine hospitals to take the lead in setting up medical complexes and county medical communities, and support the construction of Chinese medicine specialist alliances. Support medical institutions at all levels to build a famous yiguang and a Chinese Medicine Hall.

3. Tamp the base. Implement the "Fourteenth Five-Year Plan" action plan of the grass-roots Chinese medicine service capacity improvement project. Promote the full coverage of community health service centers and Chinese medicine clinics in township hospitals, support 15% of community health service centers and Chinese medicine clinics in township hospitals to carry out service connotation construction, and support 10% of community health service stations and village clinics to build "Chinese medicine pavilions". Encourage qualified Chinese medicine clinics to form a team of family doctors to carry out contract services. 100% of community health service centers and township hospitals can standardize 6 categories and more than 10 appropriate technologies of Chinese medicine, and 100% of community health service stations and more than 80% of village clinics can standardize 4 categories and more than 6 appropriate technologies of Chinese medicine.

4. Improve others. Strengthen the construction of clinical departments of traditional Chinese medicine and Chinese pharmacy in general hospitals, specialized hospitals and maternal and child health hospitals, support the establishment of gynecology and pediatrics of traditional Chinese medicine in maternal and child health hospitals, and organize the establishment of demonstration units of traditional Chinese medicine work in general hospitals. Support social forces to set up Chinese medicine medical institutions, and encourage qualified Chinese medicine professionals and technicians, especially famous old Chinese medicine practitioners, to set up Chinese medicine clinics. By 2025, more than 95% of public general hospitals will set up clinical departments of traditional Chinese medicine and meet the Basic Standards for Clinical Departments of Traditional Chinese Medicine in General Hospitals, and the proportion of third-level and second-level maternal and child health hospitals setting up clinical departments of traditional Chinese medicine will reach 80% and 70% respectively.

(2) Focus on improving the service capacity of Chinese medicine.

1. Give full play to the unique role of Chinese medicine in health services.

Strengthen the ability of disease prevention. We will carry out special actions to promote the health of traditional Chinese medicine, set up preventive departments in traditional Chinese medicine hospitals and qualified general hospitals, specialized hospitals and maternal and child health care centers, standardize the preventive services of traditional Chinese medicine such as health consultation and evaluation, intervention and conditioning, and follow-up management, and popularize the concepts and methods of preventive treatment of traditional Chinese medicine. Continue to strengthen the prevention and treatment of cancer with integrated traditional Chinese and western medicine, and explore the construction of a cancer prevention and treatment network with traditional Chinese medicine. In the national basic public health service projects, we will enrich the content of Chinese medicine prevention and treatment, encourage family doctors to provide Chinese medicine contract services, continue to carry out Chinese medicine health management for key groups such as children aged 0-36 months and elderly people over 65 years old, and gradually improve the coverage rate. We will carry out pilot projects for the prevention and treatment of myopia, scoliosis and obesity in children and adolescents, and promote the application of appropriate technologies of Chinese medicine in children’s health care and women’s postpartum rehabilitation.

Enhance the ability of disease diagnosis and treatment. Promote the promotion of Chinese medicine hospitals to meet the standards. More than 80% of state-level Chinese medicine hospitals meet the standards of third-class first-class Chinese medicine hospitals, more than 90% of county-level Chinese medicine hospitals meet the standards of second-class first-class Chinese medicine hospitals, and no less than 15 county-level Chinese medicine hospitals meet the standards of third-class Chinese medicine hospitals. More than 90% of the county-level Chinese medicine hospitals have reached the national basic standards and more than 50% have reached the recommended standards. We will implement the project of cultivating the characteristics and advantages of traditional Chinese medicine, and strengthen the specialties of traditional Chinese medicine such as bone injury, anorectal, pediatrics, skin, gynecology, acupuncture, massage, tumor, cardiovascular and cerebrovascular diseases, lung diseases, spleen and stomach diseases, nephropathy and peripheral vascular diseases. Strengthen the training of TCM knowledge and skills of nursing staff, and support the pilot project of TCM nursing outpatient service. By 2025, five provincial-level clinical medical centers of traditional Chinese medicine and no less than 30 sub-centers of cities and prefectures will be built, 20 provincial-level clinical key disciplines of traditional Chinese medicine and no less than 300 specialties of traditional Chinese medicine will be supported, and no less than 40 diagnosis and treatment schemes for dominant diseases of traditional Chinese medicine will be promoted.

Strengthen the characteristic rehabilitation ability. The rehabilitation (medicine) department has been strengthened in Chinese medicine hospitals above the second level. All rehabilitation hospitals have traditional rehabilitation treatment rooms, and other medical institutions providing rehabilitation services are generally able to provide Chinese medicine services. Explore the rehabilitation service model that is conducive to giving full play to the advantages of traditional Chinese medicine, promote the integration of traditional Chinese medicine, traditional Chinese sports and modern rehabilitation technology, develop rehabilitation medicine with Chinese characteristics, and promote the research and development of rehabilitation instruments for traditional Chinese medicine. For cardiovascular and cerebrovascular diseases, diabetes, pneumoconiosis, cerebral palsy and other chronic diseases and disabilities, we will formulate and promote TCM rehabilitation programs to promote TCM rehabilitation technology into communities, families and institutions. By 2025, no less than 75% of the second-level Chinese medicine hospitals and 85% of the third-level Chinese medicine hospitals will set up rehabilitation departments, and no less than four provincial-level Chinese medicine rehabilitation demonstration bases will be built.

2. Improve the public health emergency capacity of traditional Chinese medicine.

Establish and improve the working mechanism of integrating Chinese medicine into infectious disease prevention and public health emergency response. Accelerate the establishment of a clinical treatment system of infectious diseases in traditional Chinese medicine, and accelerate the construction of a national base for the prevention and treatment of diseases in traditional Chinese medicine and emergency medical rescue based on the provincial hospital of traditional Chinese medicine. Relying on institutions of higher learning and enterprises to establish a basic research and industrial innovation platform for the prevention and treatment of epidemics in traditional Chinese medicine. Promote the establishment of fever clinics in tertiary public Chinese medicine hospitals and qualified secondary Chinese medicine hospitals, and strengthen the construction of weak departments such as infectious diseases, critical care medicine (emergency department) and pulmonary diseases, and convertible infectious diseases and intensive care units in Chinese medicine hospitals.

We will build a scientific research support platform for Chinese medicine to deal with public health emergencies, strengthen the research on the treatment of major infectious diseases with Chinese medicine, and increase the research and development of new drugs and preparations for medical institutions to prevent and treat major infectious diseases with Chinese medicine. Strengthen the construction of experts in emergency treatment of traditional Chinese medicine, formulate and improve a number of TCM prevention and treatment plans for major infectious diseases, and strengthen the reserve of emergency materials, medicines, equipment, facilities, technology and human resources of traditional Chinese medicine. Encourage exploring the establishment of Chinese medicine departments in disease prevention and control institutions, equipped with a team of Chinese medicine experts.

3. Develop minority medicine.

Strengthen the construction of key specialties of Dai, Tibetan, Yi and other ethnic medicine, and build no less than 10 specialties of ethnic medicine. Formulate the diagnosis and treatment plan for dominant diseases of Dai, Tibetan, Yi and other ethnic medicine, and carry out clinical efficacy evaluation and drug use characteristics research. Strengthen the rescue, collection, collation and research of ancient documents of ethnic and folk Chinese medicine, classic prescriptions, oral instruction and other medical materials, and screen and popularize a number of characteristic diagnosis and treatment technologies of ethnic medicine. Compile the catalogue of Yunnan minority medical classics, techniques and prescriptions, screen and form a batch of single prescriptions for ethnic medicine and popularize them.

4. Promote the coordinated development of Chinese and Western medicine.

Improve the cooperative mechanism of Chinese and western medicine. Support the construction of provincial integrated traditional Chinese and western medicine hospitals and further enhance their service capabilities. Promote the "mechanism, team, measures and effective" medical model of integrated traditional Chinese and western medicine in general hospitals, promote general hospitals, specialist hospitals and maternal and child health centers to standardize the establishment of a multidisciplinary consultation system of integrated traditional Chinese and western medicine, and formulate and implement the "appropriate Chinese medicine is suitable for Chinese medicine, and appropriate western medicine is suitable for western medicine" diagnosis and treatment plan. Incorporate indicators such as the proportion of TCM diagnosis and treatment into the grade evaluation and performance appraisal of medical institutions such as general hospitals, specialist hospitals and maternal and child health hospitals.

Enhance the cooperative ability of Chinese and western medicine. Strive for state support, relying on comprehensive hospitals, specialized hospitals, infectious diseases hospitals, maternal and child health care hospitals and integrated traditional Chinese and western medicine hospitals with strong comprehensive strength to build a "flagship" hospital and "flagship" department for the coordination of traditional Chinese and western medicine. Establish a multidisciplinary team of Chinese and Western medicine cooperation and a clinical research platform of Chinese and Western medicine to improve the ability and level of Chinese and Western medicine collaborative medical services. Focusing on major and difficult diseases such as tumor, cardiovascular and cerebrovascular diseases, diabetes, AIDS and senile dementia, as well as antibiotic resistance and emerging major infectious diseases, we have carried out joint research of Chinese and Western medicine and formed a number of treatment programs with obvious curative effects.

(3) Continue to lay a solid foundation for Chinese medicine talents.

1. Strengthen college education. Reform the education of TCM colleges and universities, strengthen the construction of TCM disciplines and specialties, and strengthen the training of TCM thinking and clinical skills. Adjust and optimize the professional curriculum, establish the system of early follow-up with teachers and early clinical learning, and make the teacher-follow education run through the whole process of clinical practice teaching. Strengthen the cooperation between doctors and teachers, and strengthen the clinical teaching function of traditional Chinese medicine in affiliated hospitals of colleges and universities. The course of traditional Chinese medicine will be included in the compulsory course of clinical medicine, so as to improve the knowledge and skills of clinical physicians. Support the exploration and development of the nine-year Chinese medicine talent training model. Support Yunnan University of Traditional Chinese Medicine to apply for the degree authorization point of Chinese medicine related disciplines. Strive to build 4 national and 10 provincial first-class undergraduate majors in traditional Chinese medicine and 2 national and 5 provincial demonstration centers for clinical teaching and training of traditional Chinese medicine. We will build a number of standardized training bases for Chinese medicine practitioners and assistant general practitioners. Students majoring in clinical medicine who are studying for a degree in traditional Chinese medicine can participate in the qualification examination of doctors of integrated traditional Chinese and western medicine and standardized training of Chinese medicine residents according to state regulations. Support and promote the compilation of national planning textbooks for Dai medicine and Yi medicine.

2. Cultivate characteristic talents. Organize the implementation of special training programs for innovative talents of traditional Chinese medicine, earnestly grasp the training programs for Chinese medicine talents such as Qihuang scholars, young Qihuang scholars, national excellent clinical talents of traditional Chinese medicine, and nursing backbones of traditional Chinese medicine, and increase the training of provincial-level high-level talents of traditional Chinese medicine and clinical backbones of traditional Chinese medicine. Carry out the activities of "reading classics, understanding classics and using classics" to improve the ability and level of clinical classic application of Chinese medicine doctors. Vigorously promote vocational education and skills training of traditional Chinese medicine, and accelerate the training of technical and skilled personnel such as Chinese herbal medicine planting, Chinese herbal medicine processing and Chinese herbal medicine health service. Strengthen the construction of innovative team of Chinese medicine talents and support the development of interdisciplinary integration.

3. Promote mentoring education. Establish a multi-level education system for traditional Chinese medicine teachers at the provincial, city and county levels, vigorously carry out the inheritance of academic experience of famous and old Chinese medicine experts, establish a number of famous and old Chinese medicine experts’ inheritance studios based on Chinese medicine masters, national famous Chinese medicine practitioners and provincial famous Chinese medicine practitioners, and support the construction of grassroots famous and old Chinese medicine experts’ inheritance studios. Support Chinese medicine hospitals to set up positions of Chinese medicine (specialty) doctors, and promote the inheritance and development of national and folk characteristic technologies.

4. Promote the cultivation of "Western learning" talents. Establish and improve the training and assessment system for western medicine personnel to learn Chinese medicine knowledge. Implement the "western learning" talent training project, build a high-level talent team of integrated traditional Chinese and western medicine, and enhance the clinical treatment ability of integrated traditional Chinese and western medicine for major infectious diseases and major difficult diseases. Professionals of integrated traditional Chinese and western medicine are allowed to participate in standardized training of clinical general practitioners.

5. Strengthen the training of Chinese medicine talents at the grassroots level. Strengthen the construction of teachers with appropriate technical training and the training of Chinese medicine clinical technical backbone in primary medical institutions and free medical students majoring in Chinese medicine in rural areas, and continue to do a good job in standardized training, job transfer training and assistant general practitioner training for general practitioners of Chinese medicine. Vigorously promote the "1155" training experience of appropriate technology of traditional Chinese medicine, that is, rural medical personnel are familiar with not less than 100 Chinese medicine soup songs (prescriptions), familiar with the efficacy of not less than 100 kinds of Chinese medicine pieces, can identify not less than 50 local common Chinese herbal medicines, and master and use not less than 5 appropriate technologies. Train not less than 10000 rural doctors.

(4) Continuously promote the inheritance and innovation of traditional Chinese medicine.

1. Strengthen the inheritance and protection of traditional Chinese medicine. Strengthen the rescue, collection, collation, research, popularization and application of medical materials such as ancient Chinese medicine documents, classic prescriptions and oral instruction. Strengthen the cultural popularization of academic schools of traditional Chinese medicine, systematically excavate and sort out the academic ideas, diagnosis and treatment experience and characteristic technologies of local schools, and promote the formation of a medical system with Yunnan characteristics in southern Yunnan. Promote more Chinese medicine projects to be included in the list of representative projects of intangible cultural heritage.

2. Strengthen tackling key problems in key areas. Increase the support for scientific and technological innovation of traditional Chinese medicine in the provincial science and technology plan. Deepen the research on the medical theory of southern Yunnan, the theory of Yunnan’s unique ethnic medicine and the mechanism of Yunnan’s authentic Chinese herbal medicines, and carry out the diagnosis and treatment law and clinical research on the prevention and treatment of major, refractory and emerging local infectious diseases with traditional Chinese medicine. Support medical institutions to carry out research on famous and experienced prescriptions of famous and old Chinese medicine experts, and promote the transformation of preparations to medical institutions. Strengthen the capacity building of evidence-based medicine of traditional Chinese medicine, build an evidence system that combines traditional Chinese medicine theory, human experience and clinical trials, and study and explain the mechanism of traditional Chinese medicine.

3. Build a platform for inheritance and innovation. Strive for state support in the layout and construction of traditional Chinese medicine inheritance and innovation center, key laboratory of traditional Chinese medicine and clinical research center of traditional Chinese medicine in our province. Promote the provincial institute of traditional Chinese medicine to enhance the ability of scientific research and innovation, strengthen the clinical technology research and drug research and development of traditional Chinese medicine, and strive to make breakthroughs in research and development, production and popularization. Support Chinese medical institutions to strengthen cooperation and share resources with enterprises, scientific research institutions and institutions of higher learning.

4. Promote the transformation of scientific research achievements. Relying on high-level research institutions, institutions of higher learning, medical institutions and Chinese medicine innovation enterprises, we will intensify the research on Chinese medicine and the transformation of scientific and technological achievements, and support the research and development of advanced equipment and new Chinese medicine. Carry out clinical research and basic research on dominant diseases of traditional Chinese medicine, research on traditional Chinese medicine and its industrialization technology, and strive to form a number of independent intellectual property rights and accelerate the transformation of achievements. Promote the secondary development of preparations of traditional Chinese medicine (ethnic medicine) in medical institutions and improve the technical standards, and gradually expand the scope of dispensing and use in medical institutions.

(5) Promote the high-quality development of the Chinese medicine industry.

1 to strengthen the protection, development and utilization of traditional Chinese medicine resources. Strengthen the protection of rare and endangered wild medicinal plants, and support the artificial breeding of rare and endangered Chinese herbal medicines and the development and utilization of substitutes. Make full use of the data of the fourth national survey of traditional Chinese medicine resources in Yunnan Province, and establish the basic database and specimen database of the survey of traditional Chinese medicine resources in Yunnan Province. Carry out the work of applying for geographical indication agricultural product registration, product protection and trademark registration for authentic varieties of Chinese herbal medicines, the origin of edible and medicinal material resources and the main producing areas.

2. Promote the cultivation of authentic medicinal materials. Focusing on the "Top Ten Famous Medicinal Materials" such as Panax notoginseng, Paris polyphylla var. yunnanensis, Erigeron breviscapus, Dendrobium candidum, Amomum villosum, Gastrodia elata, Poria cocos, Angelica yunnanensis, Aucklandia yunnanensis, Gentiana yunnanensis, we will carry out the research and application of improved varieties breeding, propagation and variety cultivation techniques of Chinese medicinal materials, and promote a number of green production technologies and planting models aimed at steadily improving the quality of Chinese medicinal materials. Promote the standardized cultivation of authentic Chinese herbal medicines and promote the development of Chinese herbal medicine industry under the forest. Cultivate and strengthen the "one county, one industry" demonstration counties and characteristic counties of Chinese medicinal materials, cultivate a number of strong agricultural towns dominated by Chinese medicinal materials, and build our province into a national production base of high-quality authentic medicinal materials.

3. Improve the development level of Chinese medicine industry. Improve the standard system of Chinese herbal medicine planting and breeding, warehousing, logistics, and primary processing specifications. Encourage the industrialization, commercialization and moderate scale development of Chinese herbal medicines. Promote the upgrading of Chinese medicine pharmaceutical technology, promote the standardization and modernization of Chinese medicine production technology, and encourage production enterprises to gradually realize intelligent manufacturing. Promote the construction of a number of industrial parks with distinctive advantages, mainly Chinese herbal medicines, and promote the development of industrial clusters. Promote the brand development of traditional Chinese medicine produced in Yunnan, and cultivate large varieties and exclusive varieties of Chinese patent medicine. Strengthen the quality and safety risk assessment and risk monitoring of Chinese herbal medicines, establish and improve the third-party quality monitoring system, and promote the construction of traceability systems in production, processing and circulation. Improve the local standard system of Chinese herbal medicines and Chinese herbal pieces, and improve the processing level and product quality of Chinese herbal pieces. Continue to promote the construction of the inheritance base of traditional Chinese medicine processing technology.

4. Strengthen the safety and quality supervision of traditional Chinese medicine. Highlight the "four strictest" requirements of the most stringent standards, the strictest supervision, the most severe punishment and the most serious accountability, explore the establishment of a traceability system for the whole process of production, circulation and use of Chinese herbal medicines, Chinese herbal pieces and Chinese patent medicines, establish and improve the whole chain drug safety supervision mechanism, carry out special actions on drug quality and safety, and severely crack down on illegal activities. Strengthen the management of instructions and labels of traditional Chinese medicine to improve the guiding effect of instructions for clinical use.

5. Establish and improve the circulation system of Chinese herbal medicines. Establish a circulation system of Chinese herbal medicines integrating cultivation, primary processing, packaging, storage, transportation and sales. Promote the development of "internet plus Logistics", build modern intelligent logistics, and carry out door-to-door service of Chinese herbal medicine distribution. Create a Chinese herbal medicine trading center facing southwest and radiating South Asia and Southeast Asia.

(six) innovative development of Chinese medicine health service industry.

1. Develop TCM health care services. Standardize the behavior of TCM health care services, and promote the standardized development of TCM health management services such as identification and evaluation of TCM health status, consultation and guidance, and health intervention. Enrich the connotation of TCM health care service, popularize TCM health care methods and traditional Chinese health care campaigns such as Tai Ji Chuan, Baduanjin and Wuqinxi, and promote the formation of a health service model combining physical education with medicine. Strengthen the supervision of TCM health care institutions, improve the quality of employees, improve the management level and service quality, and promote the healthy development of TCM health care services.

2. Develop Chinese medicine health care service for the aged. Support qualified Chinese medicine hospitals to carry out community and home Chinese medicine health care services. Promote Chinese medicine hospitals above the second level to strengthen the construction of geriatrics, and carry out traditional Chinese medicine prevention and rehabilitation care for senile diseases and chronic diseases. Encourage and support social capital to participate in traditional Chinese medicine health care services, and provide continuous, personalized and integrated traditional Chinese medicine care services for the elderly. Promote the construction of a demonstration base combining traditional Chinese medicine with medical care.

3. Develop healthy tourism of traditional Chinese medicine. Give full play to the unique advantages of Yunnan traditional Chinese medicine, ethnic medicine and folk medicine and the resource advantages of cultural tourism, promote the deep integration of traditional Chinese medicine health service and cultural tourism industry, introduce leading enterprises, launch a number of health products, promote the development of comprehensive traditional Chinese medicine health tourism services with the theme of traditional Chinese medicine cultural communication and health experience, and integrate traditional Chinese medicine medical treatment, health care, medicated diet, tourism and leisure, and promote the construction of a number of health tourism bases with outstanding traditional Chinese medicine characteristics, forming a number of experiences and wide participation.

(seven) to promote the development of Chinese medicine culture and foreign exchanges and cooperation.

1. Vigorously promote Chinese medicine culture. Implement the action of spreading Chinese medicine culture, and continue to carry out large-scale popular science publicity activities such as "Chinese Medicine Publicity Day" and "Chinese Medicine China Tour" to promote Chinese medicine culture into rural areas, communities, schools and enterprises. Support the construction of Chinese medicine culture publicity and education bases in Chinese medicine medical institutions, scientific research institutes and Chinese medicine enterprises above the second level. Support the establishment of the provincial museum of traditional Chinese medicine and ethnic medicine, and encourage social forces to build a museum of traditional Chinese medicine (ethnic medicine). Promote the creation of a knowledge corner of Chinese medicine health culture.

2. Strengthen the propaganda team of Chinese medicine culture. The establishment of teachers and students in medical colleges and universities, medical institutions, Chinese medicine personnel as the main body of traditional Chinese medicine culture popularization team, strengthen the construction of provincial traditional Chinese medicine culture popularization expert team. Explore the establishment of Chinese medicine culture publicity and training system, strengthen the training of grassroots Chinese medicine culture propagandists, and basically establish a Chinese medicine culture propaganda team that is suitable for the development of Chinese medicine.

3. Promote the open development of Chinese medicine. Encourage and support Chinese medicine education, medical institutions and Chinese medicine enterprises to "go global". Vigorously develop Chinese medicine service trade, build a national Chinese medicine service export base with high quality, and support the construction of provincial key enterprises (institutions) in Chinese medicine service trade. Support the establishment of 1-2 overseas Chinese medicine centers.

(eight) comprehensively deepen the reform of traditional Chinese medicine.

1. Establish an evaluation system that conforms to the characteristics of traditional Chinese medicine. Establish and improve a scientific and reasonable evaluation system for Chinese medical institutions, characteristic talents, clinical efficacy and scientific research achievements. Regularly carry out the performance appraisal of tertiary and secondary public Chinese medicine hospitals, and increase the application of the assessment results. Deepen the reform of the title system of health professional and technical personnel, improve the evaluation criteria for the title of Chinese medicine talents, establish an evaluation and incentive mechanism for outstanding Chinese medicine talents and a selection system for famous Chinese medicine practitioners at the provincial, prefecture and county levels. Chinese medicine talents and medical ethics are the main evaluation criteria for Chinese medicine talents, and "being able to see a doctor and being optimistic about the disease" is the main evaluation content for the selection of Chinese medicine doctors and famous Chinese medicine practitioners at all levels. In the selection of health professional and technical personnel, explore the separate and independent evaluation of Chinese medicine talents. Study and optimize the evaluation system of clinical curative effect of traditional Chinese medicine, and explore and formulate evaluation indicators that conform to the laws of traditional Chinese medicine. Highlight the characteristics and development needs of traditional Chinese medicine, and explore the establishment of a collaborative management mechanism for scientific research of traditional Chinese medicine between science and technology departments and health departments. The establishment and evaluation of scientific research projects of traditional Chinese medicine are listed separately and peer review is adopted.

2. Establish and improve the modern hospital management system. Establish a modern hospital management system that reflects the characteristics of Chinese medicine hospitals, and fully implement and implement the president responsibility system under the leadership of the party Committee. Strengthen the construction of hospital traditional Chinese medicine connotation service and improve the level of medical service. Improve the operation management system, promote the scientific, standardized and refined hospital management, and strive to achieve "three changes and three improvements". Strengthen the ability of medical technology innovation, expand the innovative medical service model, and promote the high-quality development of public Chinese medicine hospitals. Reform the personnel management system, improve the salary distribution system, and implement the national "two permits" requirements. Strengthen the management of TCM medical quality, build 7 TCM quality control centers for bone injury, anorectum and gynecology based on TCM clinical medical centers and regional TCM (specialist) diagnosis and treatment centers, newly select and build no less than 5 TCM quality control centers, gradually improve the quality control network system at the provincial, prefecture and county levels, build a professional quality control talent team, and implement dynamic management of medical quality. Strengthen the construction of hospital infection prevention and control system in traditional Chinese medicine hospitals and build a solid foundation for hospital infection prevention and control. Establish and improve a long-term mechanism to protect, care for and care for medical personnel, strengthen communication between doctors and patients, and build a harmonious doctor-patient relationship.

3. Implement the Chinese medicine price and medical insurance policy. We will improve the dynamic price adjustment mechanism of Chinese medicine medical services, and promote the implementation of the independent pricing policy for Chinese medicine decoction pieces and prepared Chinese medicine preparations processed and used by public medical institutions. To promote the reform of medical insurance payment methods, general Chinese medicine diagnosis and treatment projects can continue to pay by project, and explore the implementation of Chinese medicine diseases to pay by disease score.

4. Optimize the preparation review and approval of Chinese medicine medical institutions. Establish and improve the relevant systems of emergency review and approval, conditional approval and internal adjustment and use of preparations in Chinese medicine medical institutions. For qualified Chinese medicine preparations recommended by science and technology, health and other departments, Chinese medicine preparations that are used for the prevention and treatment of major diseases, are urgently needed in clinic and are in short supply, or belong to children’s medication are given priority for review and approval. To explore the technical requirements of preparation evaluation and filing in Chinese medicine medical institutions by combining Chinese medicine theory, human experience and clinical trials. Support the research and development of preparations in traditional Chinese medicine medical institutions, and formulate and improve technical guidelines for the filing of preparations in ethnic medicine medical institutions.

(nine) to strengthen the development of traditional Chinese medicine support.

Strengthen information support. Relying on the provincial national health information platform, the provincial Chinese medicine data center will be built. Promote the standardized access of Chinese medicine medical institutions at all levels to the provincial national health information platform. Carry out grading evaluation of the application level of electronic medical record system. Accelerate the construction of Internet hospitals for traditional Chinese medicine. Vigorously develop new medical service models such as telemedicine, mobile medical care and smart medical care of traditional Chinese medicine, and provide convenient services such as online appointment for diagnosis and treatment, waiting reminder, pricing payment, diagnosis and treatment report inquiry, and drug distribution.

Strengthen the rule of law in traditional Chinese medicine. We will further promote the implementation of the People’s Republic of China (PRC) Law on Traditional Chinese Medicine, promote the promulgation of the Regulations on Traditional Chinese Medicine in Yunnan Province, and encourage and support ethnic minority areas to formulate and promulgate local regulations on the development of ethnic medicine. We will promote the implementation of the relevant supporting policies of People’s Republic of China (PRC) Traditional Chinese Medicine Law, and strengthen the examination and registration of the qualifications of doctors with expertise in Chinese medicine and the management of the filing system of Chinese medicine clinics. Strengthen the supervision and law enforcement of traditional Chinese medicine, strengthen personnel training, and comprehensively improve the supervision ability and level of traditional Chinese medicine.

Fourth, safeguard measures

(1) Strengthen organizational leadership. Establish and improve the joint meeting system of Chinese medicine departments at the provincial, prefecture and county levels, strengthen the overall coordination of Chinese medicine work, and regard Chinese medicine work as an important part of implementing economic and social development plans in various places. Establish and improve the management system of traditional Chinese medicine, clarify the institutions that undertake the management functions of traditional Chinese medicine at the provincial, prefecture and county levels, enrich the work force of the management department of traditional Chinese medicine, implement the work responsibilities, and form a linkage pattern of traditional Chinese medicine.

(2) Strengthen the safeguard mechanism. Establish and improve a multi-input mechanism for the development of traditional Chinese medicine led by the government and with the participation of social forces, and gradually establish an input guarantee system that is suitable for the development of traditional Chinese medicine. Governments at all levels actively support the development of Chinese medicine through the existing funding channels. Governments at or above the county level should include the development funds of Chinese medicine into the fiscal budget at the corresponding level, implement the government’s main responsibility for running public Chinese medicine hospitals, implement investment policies such as capital construction, equipment purchase, development of key specialties, and personnel training, give play to the incentive role of medical insurance in the development of Chinese medicine, and create a better policy environment for the development of Chinese medicine.

(three) to carry out monitoring and evaluation. Establish and improve the monitoring and evaluation mechanism of traditional Chinese medicine to adapt to the inheritance, innovation and development of traditional Chinese medicine, organize dynamic evaluation of the implementation of the plan, find and solve problems in the implementation of the plan in time, and improve the scientificity and timeliness of monitoring and evaluation. Carry out mid-term and final evaluation of planning, strengthen the binding nature of planning implementation, and ensure the smooth completion of various objectives and tasks.

(4) Pay attention to publicity and guidance. Vigorously promote the "People’s Republic of China (PRC) Chinese Medicine Law", "People’s Republic of China (PRC) Physician Law" and other laws and regulations and the principles and policies for the development of health and Chinese medicine. Strengthen the positive publicity of advanced models of traditional Chinese medicine and improve the level of public opinion guidance. Give full play to the role of social organizations, actively promote the development effect, scientific value and health concept of traditional Chinese medicine, and form a strong atmosphere of government-led, departmental coordination and joint support of the whole society for the development of traditional Chinese medicine.

Joint venture travel companies have emerged. Why is it even less likely that FAW Dongfeng Changan will merge?

  With the promotion of cooperation among the three parties in various fields and the concrete implementation of projects, it is not important whether they merge or not.

  If we talk about the rumors in the car industry, the first one is the merger of FAW, Dongfeng and Changan. As soon as there is trouble, there will be a wave of merger rumors.

  No, the three joint venture travel companies have made the latest progress, and it is estimated that a new wave of merger rumors will come again.

  On March 22, Changan Automobile (000625) announced at noon that it had jointly invested with Suning Investment Co., Ltd., China FAW Group Co., Ltd. and Dongfeng Motor (600006) Group Co., Ltd. in Nanjing to establish the equity investment partnership (limited partnership) of Nanjing Leading Bank, with a total share of 9.76 billion yuan.

  Other investors include Shenzhen Tencent New Travel Limited Partnership (Limited Partnership), Hangzhou Alibaba Venture Capital Management Co., Ltd., Shenzhen Shijiali Asset Management Co., Ltd., Wuxi Feiye Investment Co., Ltd., Xianning Rongxun Smart Travel Industry Investment Fund (Limited Partnership), Nanjing Hengchuang Yunzhi Network Technology Co., Ltd. and Nanjing Leading Equity Investment Management Co., Ltd.

  Among the many funders, Suning contributed 1.7 billion yuan, FAW, Dongfeng and Changan each contributed 1.6 billion yuan, and Tencent and Ali jointly contributed 2.25 billion yuan with three other funders, but their specific contributions are unknown.

  Today, Dongfeng Motor also issued a similar announcement, announcing the news with pleasure.

  The joint venture travel company will invest in the shared travel industry with new energy vehicles as the main part. The project aims at creating a networked and shared "new ecology of smart travel" and "strives to become the most reliable travel service enterprise in China".

  The partnership travel company will be managed by a qualified fund management company entrusted by Nanjing Leading Equity Investment Management Co., Ltd.. In addition to providing abundant resource support, investors in the project will also introduce socialized mature talents and mature management experience in core positions to improve the level of operation and management.

  In the future, this travel company will be a completely market-oriented operation mode.

  Dongfeng revealed in the announcement that the joint venture company will integrate online transportation platforms, offline car sharing and mobile operations, asset management companies and big data centers, thus connecting consumers and automakers.

  If the project lands, it will not only actively promote the traditional vehicle business of the three car companies, but also bring about sales increment, further improve the enterprise ecosystem and accelerate the pace of transformation.

  After the announcement, the daily limit of Changan Automobile and Dongfeng Motor increased, while the share prices of FAW Car (000800) and faw xiali rose to varying degrees.

  Tripartite cooperation has landed in the field of travel

  In July 2018, FAW, Dongfeng and Chang ‘an signed a mobile travel intention agreement and decided to form a joint venture T3 travel service company. This time, the three parties joined forces with many external partners to jointly set up the equity investment partnership of Nanjing Leading Bank, which is the landing of T3 travel project.

  The rumors of the merger of FAW, Dongfeng and Changan have a long history. At first, it should start with the change of defense of the leaders of the three groups, and then there is partial cooperation between enterprises. For example, in February 2017, Dongfeng and FAW signed a strategic framework agreement, and the two sides planned to jointly build a forward-looking common technology innovation center.

  Soon, the three groups began all-round strategic cooperation.

  On December 1, 2017, FAW, Dongfeng and Changan signed a strategic cooperation framework agreement in Wuhan, which will cooperate in four major areas: forward-looking common technology innovation, automobile full value chain operation, joint "going out" and new business models.

  Since then, the three parties have set up 12 project teams to carry out concrete project cooperation in macro-policy and industrial development research, vehicle platform, powertrain, new energy, intelligence, new business model, basic R&D and system construction, parts procurement, warehousing and logistics, manufacturing, international layout and capital cooperation.

  Since entering 2018, various cooperation has begun to land.

  On March 9, 2018, the three parties held a signing ceremony for the promotion meeting and project approval of cooperation projects in the manufacturing field in Wuhan.

  On July 6, 2018, the three parties signed a T3 logistics strategic cooperation agreement in Wuhan to establish a "1+1+3" logistics enterprise strategic cooperation innovation model.

  On July 13, 2018, the three parties signed a mobile travel intention agreement and decided to form a joint venture T3 travel service company.

  On December 21, 2018, the three parties signed an intention agreement on joint venture and cooperation of T3 Technology Platform Company, which will focus on the research and development of the core systems, modules and platforms of the next generation of automobiles.

  Until today, the equity investment partnership of Nanjing Leading Bank has surfaced, and the cooperation among the three parties in the field of travel has been substantially promoted.

  Among the shareholders of the partnership travel company, in addition to the three central enterprises, there are also giants such as Suning, Tencent and Ali. Changan Automobile said in the announcement, "This project can make full use of the brand influence of all investors, attract policies and resources of all investors in technology, capital and flow, and create competitive advantages."

  As you can imagine, the travel company has vehicle resources, channel resources, financial resources, and the background of central enterprises as an endorsement. Coupled with the brand influence of all parties, it is absolutely famous and rooted in Miao Hong. Therefore, the most nervous thing today should be Didi.

  However, due to frequent security incidents and stricter industry supervision, the current shared travel industry is at a low point. In addition, car companies basically have their own travel projects or are deeply bound with external travel platforms, and the industry is in a state of vassal separation. As a latecomer, it remains to be seen whether Nanjing Leading Partnership can win the market.

  Traditional merger is being abandoned.

  The Medium-and Long-Term Development Plan of Automobile Industry jointly issued by the Ministry of Industry and Information Technology, the National Development and Reform Commission and the Ministry of Science and Technology in 2017 is a programmatic document for China to respond to the changes in the automobile industry and promote the strategy of strengthening the automobile country.

  It is clearly stated in the Plan that "cooperation modes such as capital, technology, production capacity and brand within the automobile industry chain and across industries should be encouraged, and advantageous enterprises should be supported to form strong alliances through mutual shareholding and strategic alliances, so as to continuously improve industrial concentration" and "the reform of mixed ownership should be steadily promoted, and cooperation between state-owned enterprises and other non-public enterprises in production capacity, channels, investment and financing should be realized through market-oriented means and various modes".

  This time, FAW, Dongfeng and Changan joined hands with cross-border partners to set up a travel company in the form of a partnership, which is an active exploration and innovation for the reform of mixed ownership and conforms to the policy orientation of the Medium and Long-term Development Plan for the Automobile Industry.

  Auto business review believes that compared with the simple administrative means of enterprise merger, the more commercial operation mode and diversified equity management structure of Nanjing Leading Partnership are obviously more in line with the country’s current positioning of central enterprises.

  With the promotion of cooperation between FAW, Dongfeng and Changan in various fields and the concrete landing of projects, the business is deeply integrated, and after the cooperation is on the right track, it is not important whether they merge or not.

  The establishment of the partnership travel company indicates that the possibility of future merger of the three car companies is getting smaller and smaller.

  In fact, there has been a trend around the world: traditional corporate mergers are being replaced by various ecosystems, alliances and cooperation. Cooperation is more important than ever for car companies, but the way they form alliances with each other is more and more inclined to date than marriage. (See "Why the new automobile industry alliance prefers" dating "to" marriage ")

  Travel as a Service (TAAS) in the automotive industry? ? Under the general trend, the greater competition in the future is not between car companies, but between travel platforms. BMW and Daimler are merging their DriveNow and Car2Go car sharing businesses. Under the new competition mode, this horizontal alliance between car companies is obviously more important.

  The same is true for FAW, Dongfeng and Changan to form a joint venture travel company. Moreover, the introduction of external multi-party partners can not only reduce investment costs, but also share possible risks.

  In the process of traditional car companies transforming into mobile travel companies, the three car companies have joined forces with head companies in the Internet, finance, retail and other industries to enter the shared travel market, which is undoubtedly the fastest, lowest cost and least risk transformation mode.

This article first appeared on WeChat WeChat official account: auto business review. The content of the article belongs to the author’s personal opinion and does not represent Hexun.com’s position. Investors should operate accordingly, at their own risk.

(Editor: HN666)

Interview with the Nobel Prize winner in Economics, Maskin.

  Pay attention to international focus and gain insight into the world. Hello, everyone, and welcome to this issue of High-end Interview.

  Eric Maskin, winner of the 2007 Nobel Prize in Economics, came to China to attend the Second International Conference on Basic Science. How does he understand the significance and role of basic science in social development? "Mechanism design theory" has been put forward for many years. How does he interpret the application of this theory in different fields? How do you view the opportunities and challenges brought to society by high and new technologies such as artificial intelligence? Today, let’s find the answer in the dialogue together.

  On July 14th, 2024, the International Conference on Basic Science kicked off in Tsinghua University. The conference attracted more than 800 domestic and foreign scholars to gather in Beijing. Among them, Eric Maskin, winner of the Nobel Prize in Economics, president of the World Econometrics Society and honorary professor of Tsinghua University, was one of the guests.

  Following the spirit of Chairman Supreme Leader’s important speech on strengthening basic scientific research and building an international platform for cooperation in basic research, the International Conference on Basic Science is committed to accelerating the building of an exchange platform for top scientists in the world, promoting open cooperation in the field of basic science and making important contributions to the progress of human scientific civilization.

  Zou yunProfessor Maskin, thank you for accepting an exclusive interview with High-end Interview. More than 800 top scientists and scholars have gathered in this international conference on basic science. What important information do you want to convey? Especially when applied science and technology are getting more and more attention, what do you think are the main goals, functions and values of basic science?

  MaskinFirst of all, I think one of the values of this conference is internationality. In today’s world, in the political and economic fields, divisions and tensions are increasing day by day, and science can unite us. Essentially, science is a cooperative undertaking. There are outstanding scientists all over the world, whether in China, the United States or Europe. This conference can bring these scientists together, which is of great value in itself. The importance of this conference lies in that it tells us that basic science has other important functions. Economist robert solow’s research in 1950s showed that most economic growth was driven by new ideas, which were crucial to economic growth. In the final analysis, new ideas are spawned by basic science. History tells us that all great scientific and technological progress will be based on basic science.

  Zou Yun:Professor, you first came to China in 1996, and you have been here many times since then. Based on the contact and observation with China in the past 30 years, how do you evaluate the role of China’s opening to the outside world in strengthening international academic research exchanges and cooperation?

  Maskin:Undoubtedly, China’s opening to the outside world and becoming a member of the world economy and international scientific community has greatly promoted the transformation of China and transformed China from a poor country 40 years ago into a prosperous and fast-developing economy today. That’s why I’m worried about those forces trying to split the world. I believe that the International Congress of Basic Sciences is a platform to confront these separatist forces, and let us get together again and carry out international cooperation.

  Today’s China is closely connected and deeply integrated with the world. At present, China is constantly promoting Chinese-style modernization with the new achievements of reform and opening up, injecting precious certainty into the chaotic and intertwined world.

  Over the years, eric maskin has paid close attention to the economic development of China. He affirmed China’s wisdom contained in China’s reform and opening up, and praised China’s forward-looking vision of developing new quality productive forces.

  Zou Yun:Professor Maskin, let’s talk about China’s economy. You once said that the world can learn from China, and China has proved very successfully how a country can grow at an extraordinary speed year after year through reform.

  Maskin:That’s right.

  Zou Yun:So for you, what ways and methods of China can be used for reference by other countries in the world?

  MaskinOver the past 40 years, China has made amazing progress. There are several secrets to China’s success. First of all, China pursues a market economy. Market forces have played an important role in China’s economic development. Apart from the market economy, China’s opening to the world is also an important step in the right direction. Opening to the outside world and making good use of the international market are the most important experiences. Besides, in my opinion, the organizational structure of the China Government has been particularly successful. China has a central government and provincial and local governments. The economies of China provinces have their own characteristics, and the competition among them improves the economic efficiency. Under this framework, China can also carry out pilot projects in some places, which I think is another secret of China’s success. This is a good economic thinking.

  Zou Yun:Professor Maskin, as an economist, I think you have noticed that a hot word in China’s economy is attracting global attention, which is called "new quality productivity". This concept was put forward by the Chairman of the Supreme Leader, emphasizing the importance of high technology, high efficiency and high quality under the new development concept. How do you understand the importance of this concept?

  Maskin:I think this is very meaningful. The dominant technology in the twentieth century is being replaced by the technology in the twenty-first century. For China, it is very meaningful to be at the forefront and invest capital and resources in new technologies. For example, China has become a leader in the production of electric vehicles. I think this is very reasonable. China’s investment in this field is very wise, because the world needs electric cars.

  Zou Yun:But when it comes to electric vehicles, some countries in the United States and the European Union are now investigating electric vehicles made in China. What do you think of this?

  Maskin:I have always been a great advocate of transnational trade and cooperation. From the perspective of international trade and cooperation, I think setting up trade barriers will be counterproductive. Therefore, I don’t agree to use this kind of intervention. I hope these tariffs will eventually be abolished, so that we can resume free trade again. Maybe I am too optimistic about this, but I think it will be the best result. In other words, I think this intervention in free trade is only temporary, not permanent.

  Zou Yun:Professor, for "relying solely on the market ‘ Invisible hand ’ You have always been critical of the idea that all problems can be solved.

  Maskin:That’s right.

  Zou Yun:Can you elaborate on this view? What role do you think the government should play in the market economy?

  MaskinThe market is very powerful and can play a very good incentive role, which is the key of "mechanism design theory". But in some cases, the market will also fail. To give an obvious example, the market will be affected by "externalities". In economics, "externality" means that the behavior of (an economic subject) affects others, but there is no incentive to make the behavior subject change. For example, we all know that greenhouse gases such as carbon dioxide are causing climate change, but most enterprises will still emit greenhouse gases, and consumers will still drive fuel-efficient cars. In most cases, there is no incentive to stop emitting greenhouse gases spontaneously. So how should we solve this problem? At this time, government intervention is very important.

  Zou Yun:In other words, in order to run the market smoothly, we must let the government and the market play their roles at the same time.

  Maskin:That’s right. In fact, the government must establish a market for carbon emissions, for example, by setting quotas and introducing trading mechanisms, a carbon emission trading market can be established.

  In 2007, eric maskin and two other economists won the Nobel Prize in Economics for laying the foundation of "Mechanism Design Theory".

  In the course of many years’ development, this theory presents rich and varied extensions and connotations. From international cooperation to interpersonal communication, "mechanism design theory" can provide decision-making reference.

  Eric maskin, 73, is still deeply involved in the theoretical field. As a scholar, he has a profound foundation and has made great achievements in the fields of public choice theory, game theory, incentive and information theory. As a teacher, he has trained many first-class economists who are active all over the world. He said that he enjoys research and often finds "beauty" in theory; I also like teaching and want to share "beauty" with others.

  Zou Yun:In 2007, you and two other famous economists won the Nobel Prize in Economics for laying the foundation of "Mechanism Design Theory". Can you explain the main content of this theory to us in plain language and what fields it can be applied to?

  Maskin:"Mechanism design theory" is mainly about how to realize social goals while recognizing the existence of individual goals. What needs attention is how to coordinate the relationship between personal goals and social goals. This is the role of "mechanism design theory" in enterprises. For example, suppose you are the boss of an electric car company, and you want to motivate employees to work hard and bring benefits to the company. Employees of the company may care about the company’s income, but what they care about most is themselves. They want to earn rich income and support their families. They may be willing to work hard, but they don’t want to be too tired. So what you need to solve now is ……

  Zou Yun:How to motivate employees?

  Maskin:How to motivate employees. This is the function of "mechanism design theory". There are various ways to encourage them. You can pay them directly, or you can adopt the piecework system, that is, you can give them a corresponding reward for each job they complete. You can also give them shares in the company. In this way, if the company’s market value rises, they will also get benefits. Or you can combine all these methods. "Mechanism design theory" can help us understand what kind of incentive mechanism combination may be the most effective under what circumstances.

  Zou Yun:Professor, let me show you a photo. I wonder if you can recognize it?

  Maskin:Yes, this is my old house.

  Zou Yun:This used to be Einstein’s old house and your residence at Princeton University.

  Maskin:Yes

  Zou Yun:I think it can be called "magic house", because it is here that you received a phone call from Stockholm (Sweden), and you were told that you won the Nobel Prize in Economics.

  Maskin:That’s right.

  Zou Yun:Do you remember that moment? What was the situation at that time?

  Maskin:I still remember. I was sleeping at that time, and the phone call came from Stockholm early in the morning.

  Zou Yun:Then they inform you that you have won the Nobel Prize in Economics.

  Maskin:I was so sleepy that I didn’t react at first, but I was really excited to hear the news. I was especially happy when I learned that the other two winners were my friends and partners.

  Zou Yun:In your speech at the Nobel dinner, you quoted a sentence: "Some people observe ‘ Already ’ , they asked ‘ Why is this? ’ And I imagine ‘ Before it happens ’ , I will ask ‘ Why not? ’” Why do you imagine things that don’t exist and regard them as the most attractive part of economic research?

  Maskin:As we talked before, I am very interested in mechanism design, which includes creating a brand-new market. For example, to solve the problem of climate change, we need to create an efficient market for carbon emissions. Such a market will not appear automatically unless we take the initiative to create it. In this case, only the government can participate in creating new markets. The most interesting social problems and the most serious social problems we are facing at present are all problems of mechanism design. We must design new mechanisms that never existed before and ask, "Why not let them exist?" Only in this way can we solve pressing global problems. For example, dealing with climate change, protecting biodiversity, solving the energy crisis, and obtaining clean water sources. These problems require us to put forward new ideas, especially the idea of mechanism design.

  Zou Yun:You once said that winning the Nobel Prize is like winning the lottery. Your life has not changed much, but it is still affected negatively. To borrow your words, you will always be asked questions about areas you are not familiar with, because journalists think that Nobel Prize winners should know everything. I hope I didn’t bring you this trouble today.

  Maskin:Your interview was very good, and it revolved around economics closely, so I chatted very comfortably.

  Zou Yun:Thank you. Now that 20 years have passed, as a Nobel Prize winner, what do you like best about this identity?

  Maskin:Winning the Nobel Prize gives me a chance to teach more students, which is good. Without these reputations, I wouldn’t have such great influence.

  Zou Yun:Speaking of teaching, you once said that you are particularly grateful to your calculus teacher, who made you feel the beauty of mathematics. Now, as a teacher, do you adopt heuristic and comprehensive teaching methods (for students) as he has influenced you?

  Maskin:When I teach, I will try my best to integrate all the knowledge into a big and beautiful system. I think human knowledge, especially scientific knowledge, is beautiful in a sense.

  Zou Yun:I have noticed that as an economist, you often mention the word "beauty", which is very special. Why do you often mention "beauty"? You have been studying in the economic field for decades. What kind of "beauty" in the economic field attracts you most?

  Maskin:Some economic concepts are very beautiful. This beauty lies in their simple presentation, but their influence is far-reaching. Let me give you an example. There is an early economic concept, which was put forward about 200 years ago. It is called "Comparative Advantage Theory". It says that if two countries trade, they should focus on producing products that they are relatively good at producing. For both countries, the efficiency has improved, which we call "trade gains". Both countries have become better because they focus on producing a certain commodity, and each country has its own comparative advantages. This is a very simple but powerful concept. In fact, it explains the common trade behavior of countries for centuries. I think this is a kind of beauty.

  Zou Yun:It is really beautiful. You attribute your achievements to luck — — Explore the luck of economics in the early days, meet the luck of outstanding teachers, and explore the luck of your favorite field. Apart from those luck factors, what other factors have contributed to your success today?

  Maskin:I think the most important thing is that I enjoy what I do. As I said just now, it is difficult to do research, because when you explore in an unknown field, you can’t predict what will happen. Therefore, when you are not sure about the results of the research, whether it is successful or not, you should have fun studying the matter itself, so as to get through the difficult time.

  Zou Yun:What guided you through those difficult times?

  Maskin:The truth is, I enjoyed the process very much. Imagine that you are walking through the Woods and want to go to the other side of the Woods, but you don’t know which way to go. How to get out of the Woods is full of uncertainty, and you don’t know if you can get to the other side. But imagine that walking in the Woods itself makes you feel very enjoyable. You look around … …

  Zou Yun:Everything is beautiful.

  Maskin:That’s right. As long as you enjoy the process, the final result is not so important. We all hope to succeed, but I think the most important factor of success is to walk in the Woods long enough so that we can have a chance to get to the other side. If we enjoy it, then we will keep going.

  Zou Yun:Yes, professor. Thank you very much for your interview today, especially for introducing us to the beauty of "mechanism design theory". Thank you very much

  Maskin:Thank you for inviting me to participate in this interview.

△ Nobel laureate in economics Maskin wrote an inscription after an exclusive interview with the general station.

  In an exclusive interview, Professor Maskin said,The world is fortunate to have China’s economy, which plays an engine of growth in prosperous times and provides more certainty when facing challenges.. He encourages young people to keep curious and explore the "beauty" of art in different fields of research. He also hopes that all countries can cooperate, share openly and jointly promote the progress of the times.

  

  Chief planner Shen Haixiong

  Chief producer Li Ting

  Producer: Shen Yong Zhang Qin

  Chief Producer Pan Linhua Yan Min

  Producer Yin Liping

  Reporter Zou Yun

  Camera: Li Yajun Lu Yiming Liu Ming Li Xiangwei

  Planning Qi Jingkang

  Director Gu Xuejia Hu Weiwei Gao Yushan Qian Siyu

  Outreach, Han Shuo Zhuang Ying

  Voice over Yao Yujun

  New media, Xuan Xuan, You Zhong Yining

  Technical Producer: Zhao Xuesong

  Visual Packaging Juck Zhang Wang Xueyang

  Later supervisor Zhao Xin

  Post-production Li Zhaoquan Hao Yuanhan Yuan Yuexiang Ren Shiping Li Shuchen

  Audio? Li Mingrui

  Technical Support Jiang Kun Zhang Wenyu Zhuge Ming

  Thanks to Tsinghua University Qiu Chengtong Mathematical Science Center.

In the first half of the year, the Ministry of Industry and Information Technology focused on clearing debts in five aspects.

CCTV News:The State Council Press Office held a regular briefing on the State Council policy at 3 pm on July 17th. Wang Jiang, Vice Minister of Industry and Information Technology, and the relevant person in charge of the Ministry of Justice introduced the Regulations on the Protection of Payment for Small and Medium-sized Enterprises and answered questions from reporters.

Wang Jiangping said that in the first half of this year, government departments and large state-owned enterprises across the country paid off 95.6 billion yuan in arrears to private and small and medium-sized enterprises, including 82.7 billion yuan in undisputed arrears, and the progress of paying off undisputed arrears reached 49.5%. We mainly focused on five aspects:

First, strengthen overall deployment and clarify mission objectives.

The second is to strengthen the briefing, promote the implementation of tasks, schedule and report the progress of clearing debts on a monthly basis, and also hold quarterly departmental consultation meetings and video scheduling meetings in some areas to promptly urge local governments to speed up the implementation of tasks.

The third is to focus on the implementation of key supervision, speed up the progress of liquidation, and compact local responsibilities. In particular, we took the task of paying off the undisputed arrears of less than 5 million yuan as the key task in the first half of this year, and it was paid off before the end of June.

The fourth is to strengthen policy research and improve institutional guarantee. Including today’s "Payment Regulations" can be issued in time.

The fifth is to organize "looking back" and consolidate the results of clearing debts.

How is the car networking system structured?

The key function of the car networking technology is the driver, who can remotely control the car and monitor the safety of the car through mobile devices. Therefore, the car networking platform and the user’s APP form a complete car networking system.

In 1996, General Motors cooperated with Motorola Motor Company to launch the first networked car equipped with OnStar system. By using OnStar’s push-to-talk voice calling function, the owner will route the call to the call center in case of road emergency, so that professional staff can arrange emergency rescue. With the passage of time, the technology of car networking has been continuously upgraded, and it has gradually matured until today.

A typical example:

Car owners need to check whether the car can be locked when they leave the parking space. The car networking system enables car owners to ensure that their doors are locked by simply accessing the application on their mobile phones.

The key function of the car networking technology is the driver, who can remotely control the car and monitor the safety of the car through mobile devices. Therefore, the car networking platform and the user’s APP form a complete car networking system.

Each vehicle is connected to the vehicle networking system as an independent individual. The central control system, gateway system and electronic control system of the vehicle are the important hardware foundation of the vehicle networking. The central control system, gateway system and electronic control system are mainly composed as follows:

  • Central control system:Air conditioning control system, vehicle entertainment information system, vehicle navigation and positioning system;
  • Gateway system:T-Box (mainly including GPS/AGPS, SIM and some low-power GPS with its own power supply);
  • Electronic control system:Automobile digital instrument, body control module BCM, battery management system BMS, driving computer ECU, engine management system EMS…… …

The main functions of the vehicle networking platform include vehicle information management, vehicle monitoring, vehicle control and statistical analysis of vehicle data.

  • Information management:Model, T-Box, battery, sensor, SIM card, etc.
  • Vehicle monitoring:Location, fault, CAN data, etc.
  • Vehicle control:Control of car locks, doors, lights, windows, etc.
  • Statistics:Speed, power, mileage, fault, etc.

The user APP can directly interact with the data of the car networking platform, or transfer the data to the car networking platform through a third-party business platform. The main function of the user APP is vehicle control, and the body system of car locks, doors, lights and windows is controlled.

The vehicle-mounted device controller and the vehicle-mounted T-Box form a local area network, and the vehicle-mounted T-box can access the Internet, so the vehicle-mounted device, the vehicle networking platform and the user’s mobile phone APP can interact with each other.

(1)CAN BUS

  • High-speed CAN bus:The speed can reach 500kb/s, and the transmission information is large and the speed is fast. It is used to drive the system, and it is mainly connected with the driving system such as engine control unit, ABS control unit, airbag control unit and instrument cluster.
  • Low speed CAN bus:The speed is 100kb/s, which is used in the car body system, and it is mainly connected with the car body system that does not require high data transmission rate, such as central locking, electric doors and windows, rearview mirror and interior lighting.

At present, the CAN bus connection modes in automobiles mainly include high-speed and low-speed CAN buses. In addition, there are some buses such as entertainment systems or intelligent communication systems in middle and high-class cars, and their transmission rates are higher, which can exceed 1 MB/s.

(2)OBD

OBD can monitor engine, catalytic converter, particulate trap, oxygen sensor, emission control system, fuel system, EGR and other systems and components.

  • The OBD is connected to the electronic control unit ECU through various components information related to emissions, and the ECU can detect and analyze emissions-related faults;
  • When there is an emission fault, ECU records the fault information and related codes, and sends out a warning through the fault light to inform the driver;
  • ECU ensures the access and processing of fault information through standard data interface.

(3)I/O hardware

I/O hardware control vehicle is a part of the system that controls the vehicle by closing the relay, which is mainly used to modify the vehicle. Because the CAN protocol of the vehicle main engine factory can’t be obtained, we can only modify the vehicle, use T-Box to directly connect with some systems, and control the relay in the middle.

The vehicle-to-vehicle networking platform can connect the vehicle-mounted T-Box to the Internet through the 2G, 3G and 4G network cards installed on the T-Box, and report the real-time state data of the vehicle to the vehicle-to-vehicle networking platform in the form of messages, and the vehicle-to-vehicle networking platform also actively issues instructions to the T-Box to control the vehicle.

(1) The uplink data reported by the vehicle to the vehicle networking platform includes vehicle status (vehicle status, operation mode, vehicle speed, mileage, gear position, accelerator pedal stroke value and brake pedal status), positioning data (longitude, latitude, speed, etc.), BCM status (central locking, trunk, window, lights, horn, door and other body parts) and EAS status (air conditioning status, AC).

The methods of reporting data mainly include:

  • Periodically, T-Box actively reports the state data of vehicles at regular intervals;
  • Trigger reporting, when some state data of the vehicle changes, T-Box reports the vehicle data, for example, when the vehicle starts;
  • Immediately call for reading, the vehicle networking platform actively inquires about the data, issues the command to obtain the data, and the T-Box immediately feeds back the vehicle status data;
  • Feedback reporting: after the control command is issued through the vehicle networking platform, the execution result of the command is fed back.

(2) Downlink instructions issued by the vehicle networking platform to vehicles mainly include vehicle control (switch control of doors, windows, air conditioning, central control, lights, trunk, motor, etc.) and air conditioning control (switch, wind speed, cold and hot, wind direction, air volume, etc.), which are divided into the following three steps:

  • The vehicle networking platform sends instructions to the t-box;
  • T-Box sends instructions to the vehicle system;
  • The execution result is fed back to the vehicle networking platform.

At present, users can directly interact with the car networking platform through the mobile APP, or interact with an independent business platform first, and then the business platform interacts with the car networking platform. This method is mostly used for time-sharing leasing. The user can issue control instructions for the vehicle and the acquired state data of the vehicle.

(1) Control instruction

Users control vehicles through APP, mainly including locks, doors, windows, trunks and air conditioners.

(2) Status data

The user needs to obtain the state data of the vehicle mainly including the real-time state of the lock, door, window, trunk and air conditioner and the feedback information of the result of issuing control instructions.

Bluetooth communication between vehicle and mobile phone mainly prevents the vehicle from controlling the vehicle by mobile phone through the network in the scene of no signal, so Bluetooth communication between vehicle and mobile phone mainly realizes the door lock control and start authorization of the vehicle.

(1) Static binding

Static binding is suitable for the use of private cars, and one-to-one long-term binding of mobile phones and vehicles.

  • When vehicle information is entered on the vehicle networking platform, the Bluetooth information and MAC address of the mobile phone are entered, and the information is sent to the vehicle-mounted T-Box, and the vehicle-mounted Bluetooth information is sent to the mobile phone, thus completing the Bluetooth binding between the vehicle and the mobile phone.
  • The mobile phone applies to bind the car Bluetooth, sends the mobile phone Bluetooth information and Mac address to the car networking platform, and then the car networking platform forwards it to the car T-box, and sends the car Bluetooth information entered into the car networking platform in advance to the mobile phone to complete the Bluetooth binding between the mobile phone and the vehicle.

(2) Dynamic binding

  • When the vehicle-mounted SIM card has a signal, the mobile phone applies to bind the vehicle-mounted Bluetooth, sends the mobile phone Bluetooth information and Mac address to the vehicle networking platform, which then forwards it to the vehicle T-box, and sends the vehicle-mounted Bluetooth information entered into the vehicle networking platform in advance to the mobile phone, thus completing the Bluetooth binding between the mobile phone and the vehicle;
  • When there is no signal from the car SIM card, the mobile phone applies for binding the car Bluetooth, and sends the mobile phone Bluetooth information and Mac address to the car networking platform, which forwards it to the car T-box, but it is unacceptable. At this time, the Bluetooth pairing information stored in the car networking platform and generated by the last car can be sent to the user’s mobile phone to complete the Bluetooth binding between the mobile phone and the car. In this way, every time the Bluetooth pairing information is used, a new pairing information is generated.

A few decades ago, you might not have imagined the Internet of Things in your life or the connected cars running on the highway.

However, today, the car, the car networking platform, the user APP and the data interaction among them form a complete car networking system. All this is happening now, and the future days are full of many possibilities. We have reason to believe that the Internet of Things will have a great impact on the automobile industry, mobile Internet enterprises and consumer groups.

 

This article was originally published by @ Dream by Dream. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

Guangzhou Yueken Green Garden and Guanshan Garden are unsealed! The unfinished 15-year Green Garden Project will be revitalized.

"Today, we learned through the property rights registration management system that the Guangdong Green Garden Project and Guanshanyuan, which were previously sealed up by the court, have all been unsealed." On October 28th, the relevant person in charge of Yueken Company told Nanfang Daily reporter that according to the execution ruling recently delivered by the relevant court, Guangzhou Real Estate Registration Center immediately started the unsealing procedures for the two real estate projects of Lvyuan and Guanshanyuan developed by Guangzhou Yueken Real Estate Development Co., Ltd. (hereinafter referred to as "Yueken Real Estate"). With the full unsealing of all the properties involved in the two projects, it also means that the Green Garden, a project that has been unfinished for 15 years in Yueken Road, Tianhe, Guangzhou, will soon be revitalized, thus taking a solid step for upgrading and updating the urban environment in Yueken area.

Yueken Green Garden Project is located 100 meters west of the intersection of Yueken Road and Jin Yan Road in Tianhe District, and is under the responsibility of Dianbai Second Construction and Guangzhou Kunlong Construction and Installation Engineering Co., Ltd. (hereinafter referred to as "Kunlong Company"). Guangdong Reclamation Company is a state-owned enterprise under Guangdong Agricultural Reclamation Group Corporation. The reporter inquired about the public information and found that in 2003, Yueken Lvyuan Project applied for the Pre-sale Permit of Commercial Housing (CertificateNo.: 20030146), in which the pre-sale area of residential buildings was 39,925 square meters, with 468 houses in total, and the pre-sale permit was valid until December 30, 2005.

However, after the main building was capped in 2004, the project ended badly because of a project payment dispute between Guangdong Reclamation Company and Kunlong Company and Dianbai Second Construction Company. The case dispute between the two parties went through the procedures of first trial, retrial and final trial by the Provincial High Court. the Supreme People’s Court made a final judgment on December 6, 2012, which came into effect on December 19 of that year.

Relevant documents show that after the Supreme People’s Court made the final judgment, due to various reasons, Yueken Real Estate failed to implement it according to the judgment. Therefore, Kunlong Company and Dianbai Second Construction Company applied to the Guangdong Provincial High Court for enforcement. On December 18, 2014, the Provincial High Court ruled that the case was executed by the Guangzhou Maritime Court according to the written application of the application executor Kunlong Company. On April 9, 2015, the Guangzhou Maritime Court sealed up 96 existing buildings with nearly 11,000 square meters of properties under the name of Yueken Green Garden Project and Guanshanyuan Project which had been built under the name of Yueken Company. Since then, Yueken Company has repeatedly raised execution objections to the amount of the seized property. Until May 2019, the Guangzhou Maritime Court finally determined that as of May 31, 2019, the execution target amount of this case was 197,893,607.50 yuan, and the application execution fee was 265,293.61 yuan.

According to the previous exclusive report of Nanfang Daily, on May 31, 2019, Yueken Company paid the execution amount in full according to the requirements of Guangzhou Maritime Court, and Kunlong Company also received the execution amount of 197.89 million yuan from Guangzhou Maritime Court on June 10 this year. After receiving the payment, Kunlong Company applied to the maritime court for enforcement objection. On June 26, 2019, Guangzhou Maritime Court made an enforcement ruling of (2019) Guangdong 72 Zhiyi No.17, rejecting Kunlong Company’s objection application. Subsequently, Kunlong Company applied to the Guangdong Provincial High Court for reconsideration, demanding that the amount of enforcement target be 1.932 billion yuan, and at the same time said that many properties had been paid off by Kunlong Company to migrant workers and material suppliers, claiming that if it failed to reach 17 million yuan, On October 9, 2019, the Provincial Higher People’s Court issued an enforcement ruling of (2019) Yue Zhi Fu No.453, which rejected the application for reconsideration of Kunlong Company and upheld the enforcement ruling of Guangzhou Maritime Court (2019) Yue Zhi Yi No.17. This ruling is final. Recently, according to the ruling of the Provincial Higher People’s Court, the Guangzhou Maritime Court made an executive ruling (2015) Guanghai Fazhizi No.159, ruling that all the sealed-up projects of Guanshanyuan and Lvyuan were unsealed and delivered to the Guangzhou Real Estate Registration Center, which subsequently lifted the sealing procedures for all the properties involved in the case in the system according to the procedure.

According to the above-mentioned relevant person in charge of Yueken Company, according to the provisions of the Civil Law and the Property Law, Yueken Company has always been the legal property owner of the Green Garden Project, and the Supreme Court’s judgment No.66 also clearly determined that "Dianbai No.2 Construction Company and Kunlong Company have no obligation to keep the Green Garden Project, and after the project was completed and accepted in November 2006, Dianbai No.2 Construction Company and Kunlong Company have the obligation to leave", and Yueken Company officially took over and cleaned up the Green Garden on July 4 this year. As of the beginning of September this year, the whole unfinished building project has been basically cleaned up, and the potential safety hazards such as circuits and fire fighting have been completely eliminated.

On June 12, 2019, the Guangdong Provincial High Court fully deployed the special action of "South Guangdong Executive Storm 2019". The person in charge said that the property that has been left unfinished for many years can be successfully unsealed and revitalized, which is the result of the provincial high court’s legal judgment and fair law enforcement. It is also a major achievement in vigorously promoting the "execution storm" and completely solving the historical problems such as implementation difficulties in recent years. On October 23, the main leaders of Guangdong Reclamation Company went to Guangdong Provincial High Court to send a "Thank You Letter" and a banner to the judges of the Executive Board of the Provincial High Court, thanking the hospital for its efforts in maintaining social stability, promoting urban renewal and helping the high-quality development of the city.

Nanfang Daily reporter Feng Shanshu Chun Wong

(Editor: Dong Yunlong)

Global News: Expectation of interest rate cut frustrated again. US stocks fell for two consecutive days. Samsung started the first shot of mobile AI this year.

  On Wednesday (January 17), Eastern Time, the market’s expectation of the Federal Reserve’s interest rate cut earlier this year was hit again, and the United States suffered a "double whammy" for the second consecutive day. The three major US stock indexes collectively closed down, and the Dow fell for three consecutive days.

  At the close, the Dow fell 94.45 points, or 0.25%, to 37,266.67 points. The Nasdaq fell 88.73 points, or 0.59%, to 14,855.62 points. The S&P 500 fell 26.77 points, or 0.56%, to 4,739.21 points.

  Overnight, the United States released the retail sales data known as "terror data". In December, retail sales in the United States rose by 0.6% month-on-month, the largest increase in three months, exceeding expectations, indicating that consumer spending is still strong, which further doubts whether the Federal Reserve will cut interest rates drastically.

  After the data was released, the yield of 10-year US bonds continued to rise, rising by nearly 4 basis points to 4.102%, and finally closed at 4.105%, hitting a one-month high. The yield of two-year US bonds, which is more sensitive to the Fed’s policy interest rate, returned above 4.3% to close at 4.360%. This undoubtedly depressed the market’s risk appetite.

  According to the CME Fed observation tool, the current market expects that the possibility of the Fed starting to cut interest rates in March is about 57%, and it was still above 60% the day before.

  In terms of important news, Boeing passed the bad news again. On Wednesday, local time, US Secretary of State Anthony Blinken was stranded in Davos due to a major failure of his Boeing plane and could not fly back to the United States as planned. In the US stock market, Boeing’s share price rose more than 1%, and it has fallen 22% so far this year. Earlier, Wells Fargo had downgraded Boeing’s stock rating to wait and see.

  In addition, Buffett has a "big move", this time taking a fancy to the tourism economy. Buffett’s Berkshire Hathaway announced on Tuesday that it has acquired the remaining 20% equity of Pilot Travel Center, the largest travel service center operator in the United States, from the Haslam family, which has thus become a wholly-owned subsidiary of Berkshire. This further expands Berkshire Hathaway’s business map in the field of tourism services.

  On the enterprise side, Samsung officially released the Galaxy S24 series, a new generation flagship smartphone, at the Galaxy Unpacked event held in San Jose, California, which started the first shot of mobile artificial intelligence (AI) in 2024.

  It is reported that Samsung announced that it will cooperate with Google Cloud to empower Galaxy S24 series mobile phones with generative AI, which will bring the generative AI experience to Samsung’s mobile phone users. Samsung is the first Google Cloud partner to deploy mobile phones through Google Cloud using Gemini Pro and Imagen 2.

  Previously, it was reported that Apple is expected to launch a generative AI tool in June this year, and this year may become the year when AI is integrated into mobile phones. However, Apple has recently suffered from headwinds. The antitrust lawsuit was first opened in March, and the court requested to stop selling watches with blood oxygen detection function.

  [Hot stocks]

  Among the large US technology stocks, Apple fell 0.52%, Amazon fell 0.95%, Google A fell 0.72% and Netflix fell 0.19%.

  NASDAQ China Jinlong Index fell 2.59%, and popular Chinese stocks fell collectively. Alibaba fell by 0.78%, Baidu by 2.20%, Netease by 1.32%, Tencent Music by 3.33% and Pinduoduo by 0.71%.

  [global index]

  In the European stock market, the FTSE 100 index in Britain fell 1.48% to 7446 points. The French CAC40 index fell 1.07% to 7319 points. Germany DAX index fell slightly by 0.84% to 16,432 points.

  In Asian stock markets, the Hang Seng Index dropped 3.71% to 15,277 points.

  [foreign exchange commodities]

  [Highlights]

  US retail sales in December increased by 0.6% month-on-month, the largest increase in three months.

  Retail sales growth in the United States accelerated again in December, indicating that consumer spending is still resilient and will continue to support the US economy. The swap contract shows that the probability of the Fed’s interest rate cut in March is expected to drop to about 50%.

  Federal Reserve’s Beige Book: The economy in most areas has not changed, consumption is strong, and inflation has cooled down.

  Since the last Beige Book was published, there has been little or no change in economic activities in most areas. Consumer spending is strong, but the labor market has turned cold. Many companies say that consumers’ price sensitivity is increasing. In most areas, enterprises are increasingly optimistic about the future.

  Boeing’s serious failure caused Blinken to be trapped in Davos

  On Wednesday, local time, US Secretary of State Anthony Blinken was stranded in Davos due to a major failure of his Boeing plane and could not fly back to the United States as planned. This is the latest blow to Boeing’s once brilliant and now seriously damaged reputation. However, the Boeing plane that Blinken was scheduled to take was a modified 737 old model for military use, not a 737 MAX 9 with "major problems" recently.

  Buffett once again shot big consumption! I took a fancy to the tourism economy this time.

  Buffett’s Berkshire Hathaway announced on Tuesday that it has acquired the remaining 20% equity of Pilot Travel Center, the largest travel service center operator in the United States, from the Haslam family, which has thus become a wholly-owned subsidiary of Berkshire, further expanding Berkshire Hathaway’s business map in the field of travel services.

  Samsung fired the first shot of 2024 mobile AI! Google model blessing Galaxy S24

  The new generation of flagship machine Galaxy S24 is the first smart phone to configure the large model Gemini Pro and the powerful image technology Imagen 2 on the Google cloud platform Vertex AI. S24 The end-side model Gemini Nano can also be used. S24 has Google’s new search function Circle to Search for Android phones. Users only need to do simple gestures such as drawing circles and lines on pictures or videos to search without switching App;. Multiple searches of text and pictures can be conducted to answer a question circled with pictures.

  Apple’s antitrust lawsuit was first opened in March, and the court asked to stop selling watches with blood oxygen detection function.

  The US Department of Justice first filed an antitrust lawsuit against Apple in March, accusing it of setting software and hardware restrictions on the iPhone and iPad to hinder the effective competition of competitors. The US Court of Appeals for the Federal Circuit refused to grant Apple a longer suspension of the import ban imposed by the US International Trade Commission (ITC), saying that Apple must stop selling smart watches with blood oxygen detection function.

  Vision Pro will be launched soon, and the media will experience it in advance, but it can’t be worn for half an hour.

  According to the evaluation of technology bloggers, Vision Pro is "the best of all similar devices tried in his career", but "it took half an hour to feel dizzy and sweaty" and "it took a long time to assemble".

  BP plans to set up a technology center in India.

  On January 17th, bp announced that it plans to establish a BP India Technology Solution Center in Pune, a city in western India. The center is expected to be put into use in the second quarter of 2024, and the first batch of recruitment positions was announced on December 1st, 2023. After the center is fully operational, it is estimated that more than 400 employees will be employed by the end of 2024 and will continue to grow in the following years.

  [financial calendar]

Double 11, the longest in history, brought the platform "full growth" battle report: "brand turnover" replaced the overall GMV.

On November 11, 2024, an anchor in Haitou Town, Ganyu District, Lianyungang City, Jiangsu Province used a mobile phone to sell lobsters live. Vision china diagram

The 16th "double 11" shopping festival came to an end.

Double 11, which can’t be shaken every year, seems increasingly deserted in the atmosphere of public opinion. Perhaps because of the tiredness of the outside world for the shopping festival, e-commerce platforms chose to rush to run collectively. This year is also known as the longest "double 11" in history: since October 8, in less than a week, platforms including Pinduoduo, Tik Tok, Taobao Tmall and JD.COM have successively announced the launch of the "double 11" promotion, with a time span of one month.

Controversy still exists: It is rumored that Ralph Lauren, a clothing brand, has become a "collection artifact" of Taobao double 11, which is specially used to deal with the full or reduced rules of the platform, and the return rate in double 11 is as high as 96%. However, relevant rumors were denied by the platform.

It is worth noting that the implementation of the "trade-in" subsidy policy has led to a significant increase in household appliance consumption. According to the star map data, as of October 30th, the total sales of double 11 in 2024 reached 845 billion yuan. Among them, household appliances ranked first with sales of 132.4 billion yuan, accounting for 15.7% of the market. Mobile phone digital and clothing categories accounted for 14.2% and 14.0% of the market share with sales of 120.1 billion yuan and 118.4 billion yuan respectively.

The extended promotion cycle has certainly brought a more beautiful "report card", but what is the difference between this "report card" and previous years? What are the factors driving growth?

E-commerce Battle Report: Highlighting Brand Turnover

Judging from the battle reports disclosed by various platforms, double 11 still has rapid growth this year.

This year is another year of "stealth" in e-commerce transaction volume. JD.COM and Tmall, two traditional e-commerce platforms, have only published growth data such as order volume, user scale, brand and merchant turnover, and there is no more carnival after zero in previous years. Moreover, both companies have replaced the growth rate of "GMV" with the specific growth rate of "brand turnover".

At 24: 00 on November 11th, Tmall double 11 closed in 2024: the total turnover increased strongly, and the number of buyers reached a new high. In the whole cycle of Tmall double 11, the turnover of 589 brands exceeded 100 million, up 46.5% year-on-year, setting a new record.

The number of shopping users in JD.COM increased by over 20% year-on-year, and the order volume of live broadcast in JD.COM increased by 3.8 times year-on-year. The turnover of over 17,000 brands increased by over 5 times year-on-year, and the turnover of over 30,000 small and medium-sized businesses increased by over 2 times year-on-year.

If we look at the double 11 Battle Report of the two platforms in 2023: In 2023, Taotian Group said that "the order volume and total turnover increased in an all-round way"; In 2023, JD.COM said that "the turnover, the order volume and the number of users reached a new high".

Insiders from Taobao and JD.COM revealed to reporters that the overall transaction volume of the platform side has increased year-on-year, but the growth rate is relatively flat. From the perspective of the incremental source of the platform, the trade-in policy and the recovery of live e-commerce have greatly boosted the transaction volume.

Emerging e-commerce companies such as Tik Tok and Aauto Quicker are sharing the traffic of traditional e-commerce. Like e-commerce platforms, the turnover of "flagship" brands has increased this year.

According to the disclosure of Tik Tok e-commerce, from October 8th to November 11th, the turnover of over 33,000 brands doubled year-on-year, the turnover of nearly 17,000 brands increased by over 500%, the turnover of over 2,000 single products exceeded 10 million yuan, and a total of 275 brands realized the turnover of over 100 million yuan through live broadcast. As of October 20th, the GMV of Tik Tok Mall increased by 91% year-on-year.

According to the analysis of Guohai Securities Research Report, with the overweight of the national "trade-in" and other stimulus policies and the increase of subsidies for various e-commerce platforms, the vitality of the consumer market is expected to recover, and the follow-up performance of traditional e-commerce platforms and live e-commerce platforms will pick up.

"Government coupons also play a very positive role in promoting online consumption." Cui Lili, a chair professor in the Department of Digital Economy of Shanghai University of Finance and Economics, told The Paper that the performance of e-commerce platforms superimposed with local government subsidies is more outstanding, especially the sales of high-value products such as 3C categories and computers are better.

Super anchor returns to double 11.

In September this year, the three sheep companies, where the "Crazy Xiao Yang Ge" with over 100 million fans was located, were punished for the existence of false propaganda in live broadcast, which triggered a shock in the live broadcast industry.

However, judging from the record performance, the head live broadcast room has a good battle situation in double 11 this year.

The data shows that the purchase amount of "double 11" in Li Jiaqi live room increased by more than 20% year-on-year; On the night of the spot sale of Tmall double 11, the turnover of the live broadcast room in Li Jiaqi exceeded 100 million yuan within 5 minutes.

During his stay in double 11, the turnover of Luo Yonghao’s "Make a Friend" exceeded 6.4 billion yuan, up 158% year-on-year, and the cumulative order volume exceeded 7.14 million, a record high.

"Simba" in online celebrity, Aauto Quicker, who once started a public opinion war with Xiao Yang Ge, also achieved good results. According to Xin Xuan’s disclosure, more than 200 live broadcasts were arranged from October 13th to November 11th, with a total sales volume of more than 68 million, and the total GMV increased by 61.9% compared with last year. Among them, there are 16 games with sales exceeding 100 million and 47 games with sales exceeding 10 million.

However, the previous industry chaos made the live broadcast industry enter an adjustment period. "The platform no longer supports the head anchor blindly, but began to pay attention to supporting the waist anchor and the tail anchor, and began to explore new marketing channels, scenarios and methods." Zhai Wei, executive director of the Competition Law Research Center of East China University of Political Science and Law, told the reporter.

"Big anchors should completely abandon illegal means such as creating false people, making gimmicks, and manipulating fans’ emotions." Zhai Wei said, "The live broadcast industry still has demand and prospects, and it also has strong resilience for sustainable development. In the context of peak traffic, the competition in the live broadcast industry will gradually transform into qualitative competition, and the industry will enter a new stage of development from the grassy era. "

The platform moves from competition to cooperation

Another highlight of double 11 this year is that the major e-commerce platforms have changed from "smoke filled" to "shaking hands and making peace".

On September 4th, Taobao announced its full support for WeChat payment. Wechat Payment responded that it has successively cooperated with UnionPay China Unionpay Quick Pass, JD.com Payment, payment platforms of the three major operators, and digital RMB, and will continue to explore in the future to continue to provide convenience for users on the basis of ensuring transaction security.

On October 16th, the old rivals JD.COM and Taobao also announced the news of cooperation: Jingdong Logistics will fully access the Taobao Tmall platform, and the third-party platform in JD.COM will also access the rookie; At the same time, shopping on JD.COM can be paid by Alipay, and connecting Jingdong Payment to Taobao Tmall is also being promoted.

This also means that it is the general trend for the platform to accelerate the demolition of the wall and move towards win-win cooperation.

However, according to the test in The Paper, there are still many things to be improved. At present, some products in Taobao already support WeChat payment. Click "More Payment Methods" to expand and choose. Some products don’t have the "WeChat payment" option. Taobao service replied that WeChat payment is still in trial and has not been fully opened yet. Please refer to the payment page if the order can be used.

The reporter tested a number of commodities in JD.COM, but Alipay payment is still in the gray-scale testing stage.

In October this year, referring to the effect of interconnection, Jia Luo, president of Tmall of Taotian Group, told The Paper that it has been observed that the frequency of use and the scale of users in young user groups and sinking market are growing rapidly. "It is expected that double 11 this year should be the largest number of people who participated in double 11 in history."

In the eyes of the industry, the peak of e-commerce traffic and the entry into stock competition are important reasons for the platform to hold hands. Ali, JD.COM and other traditional e-commerce companies are facing fierce challenges from Pinduoduo and Tik Tok e-commerce. The reporter learned from insiders in Tik Tok that after the establishment of Tik Tok Platform for more than two years, the transaction volume of platform commodities exceeded one trillion yuan.

"It is obvious that each sticks to the city and does not adapt to the consumer market under the current situation. The big manufacturers are already in the competition stage of the stock market, and each has its own needs for new growth and profitability." Zhuang Shuai, an e-commerce analyst and founder of Bailian Consulting, told the The Paper reporter, "Under the background that the overall growth of e-commerce has entered the stock, it is the correct idea for each platform to make use of each other’s advantages and strengths to complement each other. How can everyone give full play to their respective advantages and jointly serve consumers? This is the most important thing. Interconnection objectively improves the convenience of double 11 consumers’ shopping, and also encourages consumers’ enthusiasm for shopping in double 11. "