The brand-new Wuling Hongguang MINIEV official map is released, and a four-door model is added, and the price may be raised.

Recently, SAIC-GM-Wuling officially released the official picture of the brand-new Hongguang MINIEV. The new car not only continued the classic design elements of its family, but also introduced four-door design for the first time, bringing more diversified choices.

The new Hongguang MINIEV is built on the platform of Tianyu architecture S, and its positioning is still aimed at the A00-class mini-electric vehicle market. Judging from the official map released, the new car has been innovated in appearance design, and the body contour is more rounded and full, and the overall style is closer to the recent hot-selling Bingo SUV. What is particularly striking is that the new Hongguang MINIEV has added a four-door layout, which helps to improve the practicality and convenience of vehicles. It is reported that the length, width and height of the new car are 3256/1510/1578mm and the wheelbase is 2190mm, which is consistent with the two-door model and adopts a four-seat layout.

In terms of power, the two-door and four-door versions of the new Hongguang MINIEV are equipped with 30kW motors, which is consistent with the current high-power version. The maximum speed can reach 100km/h, and it is equipped with lithium iron phosphate battery to meet the daily needs of urban transportation. As a micro-electric vehicle with outstanding performance in the market, Hongguang MINIEV has won the love of consumers with its low price and small and cute appearance since its listing. According to the data of the Association, the cumulative sales volume of Hongguang MINIEV in 2022-2023 reached 444,800 and 237,900 respectively.

However, with the constant emergence of competitors in the market, such as Changan Lumin, Chery QQ ice cream and Geely Panda, the competition in the mini-car market is becoming increasingly fierce. These models are similar to Hongguang MINIEV in appearance design and price positioning, which brings certain challenges to their market position. From January to August this year, the cumulative sales volume of Wuling Hongguang MINIEV was only 125,514 vehicles, which was 51.66% lower than that of January to August 2022.

It is worth noting that although the mini-car market is booming, its profit is relatively low. Many car companies lay out the mini-car market, which is driven by the double-point policy in addition to pursuing sales growth. The latest financial report shows that in the first half of this year, SAIC-GM-Wuling’s operating income was 32.963 billion yuan and its net profit was only 97 million yuan. The guide price of the current Wuling Hongguang MINIEV is 32,800-99,900 yuan, of which the price of the main sales model is about 40,000 yuan. It is expected that the price of the new model will be raised.