Lei Jun did not mention the future of Xiaomi Automobile.
People live their dreams.
How many people like Xiaomi, which should be reflected in sales.
In 2022, Xiaomi’s global smartphone shipments remained third, ahead of Samsung and Apple.
In the latest market report, in the second quarter of 2023, Samsung ranked first with 53 million units, Apple ranked second with 43 million units, and Xiaomi ranked third with 33.2 million units.
Looking at the steady development, the third in the world, Xiaomi should relax, and his country is saved.
In numerous global data analysis reports, companies standing at the top of the pyramid are not happy, and they almost follow the same sentence, "In 2022, global smartphone shipments fell by 11.7% year-on-year, reaching the lowest level in nine years."
The bottleneck of smart phones still appears as scheduled.
The third place in the world, but in the domestic market, Xiaomi’s share is falling behind.
Obviously, this is not an accident.
Xiaomi needs to release more information to the market. In addition to mobile phones and other digital products, cars can boost morale.
Xiaomi’s approach is to remain mysterious.
Without releasing too much information to the outside world, Xiaomi Automobile can withstand loneliness and race against time.
I believe it is Lei Jun’s intention.
On August 14th, Lei Jun’s annual speech, which had been laid for many days, was officially opened.
In Weibo, # Lei Jun’s Annual Speech Topic #, which has contributed nearly 10 million readings, is full of expectations for Lei Jun’s speech and praise for Lei Jun himself.
Everyone has a filter for Lei Jun.
Annual speech as scheduled, simple stage design; This is only Lei Jun’s fourth lecture, but if possible, fans hope that Brother Jun will keep it.
This kind of thing, which exists like a promise, is a beautiful little fortunate. Cheers and shouts accompanied Lei Jun to the stage.
"Growth" kicked off.
I was moved by Lei Jun during the three-hour speech.
One person, one pen.
A stage, a play.
Simple blue shirt+jeans, which is the standard of technology experts; I still can’t change the local accent, which makes me play at some moments.
Kan Kan talked for 3 hours, and Lei Jun talked about starting a business and working all the way from college time. This kind of "looking back" seems to sigh the passage of time.
Recalling Wu Da’s life, Lei Jun is warm.
The beauty of youth and yearning for the future are the blueprints that every college student will paint "I want …".
Lei Jun said, "I read a book in the library, Fire in Silicon Valley, and established my lifelong dream."
With only one book, you can build a lifelong dream.
If everyone can be as simple and crisp as Lei Jun, then we should all succeed.
A book is enough to arouse a person’s lifelong goals. What a pure thing it is.
Dreamers are always pure.
Fire in Silicon Valley is on fire.
Under the appeal of Lei Jun, Fire in Silicon Valley rekindled the click-through rate and purchase rate.
This is the celebrity effect.
"If there is a fire in your heart, you are willing to take practical actions; Those who work hard and don’t calculate the gains and losses should succeed, shouldn’t they? "
Although this kind of inspirational prologue can be seen everywhere, you have to copy "since heaven gave the talent, let it be employed!" for 1000 times before you can get started.
Find a way, use it, and then stick to it. It seems that any successful thing cannot escape these three things.
It’s hard to persist, isn’t it?
Lei Jun said, "In fact, no matter what problems you encounter, others may have encountered them, solved them, and even have standard answers. You just need to ask someone."
I quite agree with him.
As the old saying goes, you are not ashamed to ask questions.
Asking for advice with an open mind should be the first step to learn to study effectively.
In those unsuccessful years, persistence and self-encouragement are the only motivation to "live". Many people will choose to give up before the quantitative change to the qualitative change, saying all kinds of words to comfort themselves, for fear that others will misunderstand their weakness.
A successful person never talks about suffering.
Now he is successful. In front of others, he is an outstanding alumnus who can return to school with scenery, stand on the stage of the 130th anniversary of Wuhan University, and look back on the past life of Wuhan University in front of more than 17,000 people. It is the senior brothers of those students who are equally ambitious and eager to succeed.
Cheers always overwhelm everything.
Because he is Lei Jun.
He is the bright star in the rise of China’s mobile phone industry; Xiaomi’s mobile phone stores have opened all over the mainland of China; In countless business circles, the orange LOGO is always so conspicuous, and the extremely simplified furnishings in the store and household appliances other than digital products such as mobile phones make users look new.
Xiaomi has more than just a mobile phone.
He also has more applications in the smart home system; Crucially, he is a civilian.
The products with extremely high cost performance and minimalist design make Xiaomi quickly go out of the circle, and the products with intelligent ecological network connection make Xiaomi change from a simple mobile phone manufacturer to an ecological closed loop.
Xiaomi’s entrepreneurship is the best performance of Lei Jun’s persistence and hardship.
With an annual sales of 150 million mobile phones, Xiaomi is glorious.
The decline in revenue exceeded 14%, and Xiaomi was also anxious.
When the global millet flour is cheering for Xiaomi’s mobile phone, many people put forward that "it is a disadvantage that Xiaomi can’t be high-end".
A muffled thunder made the world quiet.
As difficult as any brand needs high-end, Xiaomi’s high-end process has made Lei Jun very painful.
He said, "The most painful and biggest growth in the past decade is high-end exploration."
When you get used to his high cost performance, high-end is the cornerstone that hinders the purchase rate.
Xiaomi’s test of water on Xiaomi 10 is successful, but it is said that Xiaomi 11 and Xiaomi 12 are failures. I am not a mobile phone fan, and there is only one Xiaomi mobile phone I used, and I still don’t know where it is; But I know that to make a product high-end and beyond the price of brand awareness, it must be amazing and perfect.
The network said that because of the quality problems of Xiaomi 11 and Xiaomi 12, Xiaomi suffered serious losses at the beginning; As a result, Lei Jun began to reflect on his decision, and the company also began to question the necessity of "high-end road".
At this moment, who should you ask?
Although Lei Jun believes that "there is a standard answer to some things", no one should be able to solve this standard answer.
Although there is ambiguity, high-end is almost the only way for Xiaomi.
If the mobile phone business cannot be realized for the time being, then Xiaomi’s car-making may be the peak of Xiaomi’s high-end.
It is Lei Jun’s confidence in Xiaomi.
In 2022, the number of connected devices (excluding smartphones, tablets and laptops) on Xiaomi AIOT platform increased by 35.8% year-on-year to 589 million; The annual revenue of smart home appliances increased by over 40% year-on-year; The annual shipment of Xiaomi tablet increased by over 160% year-on-year.
These data are telling us that Xiaomi has money.
On the basis of money, Xiaomi automobile was born conditionally.
I think Lei Jun thinks so, too.
In March 2021, Xiaomi officially announced that it would enter the automobile industry and "fight for Xiaomi Automobile", which started the first step of Lei Jun’s impact on the high-end ceiling.
At that time, Lei Jun was confident and excited. "Xiaomi has money and Xiaomi can afford it."
But I think Xiaomi can’t afford to lose.
The high-end that was questioned, set sail again, and Lei Jun started another venture.
Independent research and development of batteries, motors, electronic control, but also self-built factories.
Xiaomi Group currently has a complete IOT service ecosystem and consumer electronics portfolio, which is another layer of confidence for Lei Jun in automobile supply.
Did Xiaomi Automobile take the lead in investing 3.1 billion yuan to accompany you?
Should you be excited?
Lei Jun made a car at the end, and the mobile phone circle boiled.
Compared with the unreliability of Apple’s car-making, Xiaomi’s car process remains mysterious, but it has been moving forward.
Although the automobile industry is worried about it.
Despite the same manufacturing industry, the resistance of alternating mountains seems to be whispering, so don’t be too optimistic.
Lei Jun is confident.
We are locked in the sentence "Xiaomi’s first smart car will be mass-produced in 2024", and the countdown begins.
Lei Jun is ambitious.
His goal is that Xiaomi Automobile will enter the first camp of the industry in 2024.
These boasting are to cheer themselves up.
This complex big project, in Lei Jun’s view, can be broken down into countless independent points, solved one by one, and finally achieved perfection, just like the study in that year.
Is that the truth?
The unsolvable problem of building a car has become more confusing under the premise that Lei Jun will not reveal more details.
At the opening of the lecture in 2023, we expect to get new progress about Xiaomi Automobile.
Even the slightest trace.
Can’t get it, always in turmoil; Those who are favored have nothing to fear.
Lin xi’s lyrics are always so precise. However, hope still failed, Lei Jun, without a word.
Especially low-key, do you want to be vigorous when it breaks out?
Practitioners in the automobile industry have also begun to become scouts. In those few articles, they are trying to find any clues about the progress of Xiaomi Automobile, for example, the progress of the factory.
The news that Xiaomi Automobile Factory was completed in Beijing Yizhuang New Town was confirmed, and the offline delivery center industry of Xiaomi Automobile is being started as scheduled.
The unanimous "smooth progress" of Xiaomi executives is the only official source of news for Xiaomi Automobile.
So mysterious, so desperate, Lei Jun’s cross the rubicon, do you feel it?
Honestly, I didn’t.
Returning to rationality, why does Xiaomi build a car?
Is it because of the intelligent layout of Xiaomi itself?
Is it because of the huge and strong fan base behind Xiaomi’s ecology, or because of the dilemma of the ceiling of the mobile phone industry?
Will the original intention of Xiaomi’s need to change be exactly the same as Huawei’s?
The only difference is that Huawei chose a good helper, and Xiaomi decided to fight alone.
But I still firmly believe that there are always several outlets in this seemingly interlinked world, which makes it difficult for them to walk separately.
Xiaomi’s pressure is not small, and the data can be reflected.
According to the network data, in the whole year of 2022 and Q1 of 2023, Xiaomi’s mobile phone revenue declined by 20%. Keeping the third place in the world, the declining market share is the biggest drop among the major manufacturers.
The decline of the mobile phone business and the unclear start of the car have also become the own label of Xiaomi Automobile, a new entrant.
If people live for their dreams, should it become "living for reality" at this moment?
Some people say that Lei Jun is too optimistic, and he really underestimates the risk value of the automobile industry. But we are not Lei Jun, so we can’t consider what he is thinking.
But he is the man who created the Xiaomi empire.
I think that the annual speech in 2023 may be a charge before the birth of Xiaomi Automobile.
It seems that there is no car speech, but it is full of the shadow of making a car.
Lei Jun took his dream seriously, tried to break it down into one achievable goal after another, and then tried his best to achieve it, and so did Xiaomi. Only by down-to-earth growth can we have enough self-confidence, courage and determination to meet all the unknown challenges. "The same is true for Xiaomi to build a car.
Lei Jun’s dream is great. I want to interpret it as, "Xiaomi Auto will eventually achieve greatness because of its perseverance in these years." This confidence about cars was put into the speech by Lei Jun one by one.
I still firmly believe that those consoled chicken soup for the soul are Lei Jun’s interpretation of Xiaomi Automobile at this moment.
Schopenhauer said, "Life is either painful or boring, and happiness is also a delusion." This thoroughly pessimistic philosopher spoke frankly about the emptiness of human nature.
I think Lei Jun would also say, "Since life is boring, I will try to fill it."