The delivery guy sprayed disinfectant on his body.

　　Catering enterprise employees "fire line to join" fresh food platform.

　　Soup base, ingredients, special thermal insulation container… Takeaway hot pot "all internal organs"

　　Text, Photo/Guangzhou Daily All Media Reporter Zeng Fanying, Correspondent Zhang Bin, Xian Wenxin

　　Yesterday was the first day after the Spring Festival that enterprises resumed work and production, and many catering businesses have experienced a long Spring Festival holiday.

　　At present, many catering enterprises are facing difficulties, actively responding, and exploring and seeking to break through. Recently, various catering private enterprises have launched countermeasures to meet market demand and create more new opportunities for their own development. How effective various countermeasures are remains to be seen. Are they ready for the arrival of "spring"?

　　Countermeasure 1: cooked food, work in progress, fresh ingredients can be takeaway

　　"Alan’s Food Group" is the WeChat "fan group" of Liyatu, a well-known western restaurant in Guangzhou. In just one week, the number of people in the WeChat group has exceeded 400. Fans place orders in the WeChat group to buy Liyatu’s online products, and the store uses "errands" to deliver them to their doors. The restaurant either publishes "advertisements" through the WeChat official account and Moments, or launches a takeaway platform, or communicates through WeChat customer service to achieve consumption. A Chaoshan beef hot pot-themed store in Dongshankou generates 70% of its daily turnover from takeout. As dine-in food is cold, takeout has become the main source of income for many restaurants. Catering companies have also paid attention to takeaway safety issues: body temperature monitoring, safety labels, contactless delivery, sealed boxes… all kinds of measures have been used.

　　In addition, sinking community service is also one of the directions to break through. Chen Na, director of the brand value growth center of Yunnan Yunhai Food Catering Management Co., Ltd., said that after the epidemic, they increased the investment of some resources in online retail and quickly organized manpower to establish distribution policies. "We are exploring the establishment of a community service station within a radius of three kilometers of the store. This service station uses the advantages of Yunhai Food’s existing supply chain and logistics to help residents within a three-kilometer radius to purchase fresh ingredients and work in progress, and then deliver them to their door through community group buying." Chen Na said, "At present, we have established 100 community stations across the country."

　　Countermeasure 2: Sharing labor to ease cost pressure

　　Wei Xuxiang, founder of United Food, told reporters that in an ordinary Cantonese restaurant with an area of about two or three hundred square meters, the labor cost accounts for about 15% to 20%, which is higher than the rental cost.

　　The reporter learned that at present, a number of urban areas in the province have issued announcements requiring restaurants to stop eating in the lobby to avoid dinners, and Panyu District is one of them. Many employees are temporarily out of work, and labor costs are a big expense for catering companies. Recently, Hema Fresh, a subsidiary of Ali, has reached a "shared employment" with catering companies to solve the problem of personnel waiting for work in catering companies, reduce the cost pressure of catering companies, and also alleviate the challenge of insufficient manpower in the supermarket lifestyle consumer industry.

　　Guangzhou Daily’s full media reporter learned that more than 30 catering companies, including Xibei, Naxue, and Tanyu, are communicating and cooperating with Hema. At present, 57 degrees Xiang, Chayan Yuese, Shu Daxia, Wangxiangyuan and other catering companies have reached a cooperation with Hema, and will support more than 500 employees of Hema in total. They will be involved in packing, sorting, shelves, catering and other work, and their labor compensation will be paid by Hema. Hu Qiugen, general manager of national operation and management of Hema, said that catering companies need to solve the problem of personnel waiting for work. At the same time, their employees are safe and professionally trained, "which can quickly help solve the difficulties of increasing orders and insufficient manpower."

　　Yunnan Yunhai Food Catering Management Co., Ltd. brand value growth center director Chen Na said that the current line traffic counting is low, in addition to docking box horse, they are also docking other online retail, to achieve the output of the human part, to ease the pressure of manpower.

　　Cheng Gang, secretary-general of the Guangdong Catering Service Industry Association, told Guangzhou Daily that the association is currently working with professional third-party human resources enterprises to meet their needs, hoping to allocate the rich manpower of Guangdong catering enterprises by transferring jobs or enterprises, including coordinating the deployment of excess manpower from some catering enterprises to pharmaceutical enterprises and factories with greater demand for personnel.

　　Countermeasure 3: "Slim down" in time and wait for the market to recover

　　These days, the chairperson of Yaohua Catering Group, Qu, can’t sleep at night again, thinking about solutions. Two days ago, he made a painful decision to close five of his brand stores. So far, there are 15 stores left in the group, distributed in Liwan, Yuexiu, Tianhe and Baiyun districts. Yaohua Group is a Guangzhou Catering Group with a series of Lingnan-style brands such as Goose Gong Village, Banmanwan, Lingnan True Flavor, Flavor Rice Congee City, and Shahefen Village. There are a total of 2,000 or 3,000 employees in its 20 stores. Now, he has to "break his arm" and give up some stores in order to reduce losses as much as possible. At the same time, he compensates employees and introduces other stores that "pass the file" to work according to the needs of employees.

　　Diandude, a well-known catering company in Guangzhou, revealed that all its store dine-in business is currently closed, leaving only a few stores to operate takeaway business. "On the one hand, we respond actively, and on the other hand, we face it calmly and wait patiently," Shen Zhihui, general manager of Diandude, told reporters. Shen Zhihui’s family has been engaged in the catering industry for generations and also experienced the "SARS" period. He said that the response at that time was to "lose weight", reduce the business area, focus on the main business, and at the same time pay attention to food safety and wait for the market recovery.

　　From November 16th to 18th, the highly anticipated 3rd World Internet Conference will be held in Wuzhen, Zhejiang. At that time, the world Internet will once again enter "Wuzhen time".

　　In 2014, the World Internet Conference "landed" in Wuzhen. This beautiful town in the south of the Yangtze River is famous for its connection with the Internet. Now, the annual World Internet Conference has entered its third year. After two years of accumulation, Wuzhen, a thousand-year-old town, has also taken on new life because of the integration of the Internet. Tomorrow, it will open its arms again to welcome guests and friends from all over the world.

　　At this moment, Wuzhen was ready…

　　At present, the conference volunteers are in place, some media have started work, and all preparations are being carried out in an orderly manner. If you don’t believe me, look~

In order to ensure the smooth progress of media reports, the WI-FI signal in Wuzhen will be fully covered.

　　It is understood that,This conference will feature six forums and 20 topics, covering cutting-edge hot issues such as Internet economy, Internet innovation, Internet culture, Internet governance, and Internet international cooperation.

　　The third Internet Conference is approaching. Do you remember the highlights of the previous two sessions?

　　On December 16, 2015, the 2nd World Internet Conference opened in Wuzhen, Zhejiang Province. The top leader of the President attended the opening ceremony and delivered a keynote speech. Photo by Li Tao, reporter of Xinhua News Agency

　　The Supreme Leader’s Four Principles and Five Propositions

　　At the Second World Internet Conference, President Xi Jinping delivered a keynote speech.It is proposed that to promote the reform of the global Internet governance system, four principles should be adhered to, namely, respect for network sovereignty, and safeguardingPeace and security, promoting open cooperation, and building good order.

　　In response to how countries should expand consensus, deepen cooperation, and jointly build a community with a shared future in cyberspace, the Supreme Leader put forward five propositions, namely, to accelerate global network infrastructure building and promote interconnection; to create an online cultural exchange and sharing platform to promote exchanges and mutual learning; to promote the innovative development of the network economy and promote common prosperity; to ensure cyber security and promote orderly development; to build an Internet governance system and promote fairness and justice.

　　The speech of the supreme leader caused heated discussions among the guests, and everyone said that President Xi’s speech was down-to-earth and heart-warming, reflecting the attitude and direction of our country’s Internet openness and cooperation, and planning a blueprint for the development of our country’s Internet industry in the next 5 to 10 years.

　　This year, what will the Supreme Leader Chairperson say? Stay tuned~

　　The First Internet Conference New Products and New Concepts

　　The "Light of the Internet" theme exhibition of the first Internet Conference mainly showcased the development achievements of China’s Internet in the past 20 years. More than 50 well-known Internet companies at home and abroad, including BAT (Baidu, Alibaba, Tencent), the three major domestic communication operators, Huawei, JD.com, etc., showcased the cutting-edge technologies and application achievements of the Internet industry at that time. For example, Ant Financial Services, Tencent Smart Wear, Baidu Interactive Mirror… In addition, Internet bosses also delivered keynote speeches.

　　Ma Yun: Solving the problem of counterfeiting can only rely on the Internet

　　At the first World Internet Conference, Alibaba Group Executive Chairperson Jack Ma delivered a keynote speech, saying that the problem of counterfeiting can only be solved by the Internet. He believes that merchants are most afraid of selling counterfeits on Taobao, because it is easy to find out who is selling, and the public security can find it immediately.

　　Zhou Hongyi: The Internet must have the concept of "great security"

　　With the increasing popularity of the Internet, cyber security has also attracted more and more attention. During the first World Internet Conference, Zhou Hongyi, chairperson and CEO of Qihoo 360, said that the establishment of a cyber security environment should not be limited to just killing viruses, but should further strengthen the concept of "big security".

　　Rebs talks about Xiaomi’s "dream" and is ridiculed by Apple

　　At the first World Internet Conference, Lei Jun, founder of Xiaomi Technology, said of his dream: "According to our current mastery and investment in the Internet, Xiaomi may become the world’s number one smartphone company in five to 10 years." In this regard, Bruce Sewell, senior vice-president of Apple, quipped: "It is always easy to say, but it is not so easy to do."

As the permanent site of the World Internet Conference, Internet elements can be seen everywhere on the ancient streets of Wuzhen.

　　The Second Internet Conference achieved full intelligence, and new economic forces emerged

　　The second Internet Conference has a new "Light of the Internet" Expo. Nearly 260 companies from the Asia-Pacific region, the United States, Europe, Latin America and other parts of the world participated in the exhibition, and more than 80 special conferences were held, which fully showcased the cutting-edge technologies and latest achievements of Internet development at home and abroad. Baidu driverless cars, Volvo "smart connected cars", and China Telecom’s 5G technology have all appeared. So, what is the difference between this summit and the previous one?

　　Summit to achieve full intelligence, dedicated APP is awesome

　　As the permanent venue of the World Internet Conference, Wuzhen has achieved a comprehensive improvement in networking and intelligence under the driving force of Internet development. In 2015, the summit developed a dedicated APP and established a conference cloud system to realize 4G network and Internet experience in all time and space.

　　Emergence of new economic power of Internet celebrities

　　In 2015, a new ethnic group was born, the Internet celebrities, which is a significant feature on Alibaba’s e-commerce platform. Its production is another manifestation of the power of the whole new economy. Zhang Yong, Alibaba’s chief executive, believes that they rely entirely on the power of individuals to gather a group of like-minded fans to follow her, and ultimately generate economic opportunities and business opportunities. This is very amazing.

　　Blue calico salesperson Zhao Bingsen introduced to reporters that through the Internet, sales channels have been fully opened, and monthly online sales can reach more than 100,000 yuan.

　　Looking back at the achievements and highlights of the previous two summits, what are the people and things worth paying attention to at this Internet Conference? More exciting, let’s wait and see.

　　Reporter: Wang Rui, Wang Wenwei

　　Photo by Han Jing

　　Intermediaries are an important part of the real estate market. Due to the changes in the real estate market in recent years, incidents of intermediaries "asking for salaries" from developers have also occurred from time to time.

　　Recently, a document titled "Notice on Matters Related to Shenzhen Zhongyuan Feedback Commission Advance" circulated on the Internet, in which the information that "each developer/agent has not paid Shenzhen Zhongyuan’s commission exceeds 1 billion" attracted attention.

　　Well-known intermediaries post for commissions

　　The signature of the online document is "Shi Junrong, CEO of Zhongyuan Group", and the time is August 11, 2023.

　　According to the document, in recent years, the real estate industry has been sluggish, and developers’ capital chains have been broken and thunderous, unable to pay the sales commissions of Zhongyuan Group and its related companies normally, resulting in consecutive huge losses and difficult operations.

　　According to First Finance, insiders of Zhongyuan Group confirmed the authenticity of the above documents to First Finance.

　　"According to the practice of the real estate sales industry for many years, the income of sales personnel includes basic salary and commission, and the commission needs to be paid after receiving the sales commission from the developer/agent." The above-mentioned commission payment system has been implemented by Zhongyuan Group since its establishment 45 years ago, and the basic salary part of employees has always been paid in full on time every month, and there has never been any delay in salary or malicious arrears of salary.

　　Regarding the commissions not received by employees, the above-mentioned document states that if Shenzhen Zhongyuan is required to advance the commission without receiving the sales commission from the developer/agent, even if only the commission of the grassroots employees is advanced, the amount of funds that need to be advanced has exceeded 400 million yuan, which will make the company’s operation more difficult. For the reasons mentioned above, Zhongyuan Group and Shenzhen Zhongyuan do not have the prerequisites for advance payment of employee commissions and partner commissions without receiving the sales commission from the developer/agent. However, considering the living difficulties of some particularly difficult employees, the board of directors of Zhongyuan Group has decided to issue special hardship pensions to employees with special difficulties. Employees with special needs can submit applications according to the process, and the group employee association will review and approve them.

　　Involving Evergrande, Baoneng, etc

　　According to public information, Shenzhen Zhongyuan belongs to Zhongyuan Group, which was established in 1978 and is a large-scale comprehensive real estate service enterprise mainly engaged in real estate agency business, including property management, measurement and valuation, mortgage agency, asset management, data integration, and investment immigration.

　　The company’s official website shows that currently, Zhongyuan Group has more than 55,000 employees, 2,500 directly-operated floor shops, and has established branches in 60 cities around the world, with business reaching hundreds of cities. It has become a pioneer and leader in the real estate agency industry.

　　According to the Shanghai Securities News, Shenzhen Zhongyuan is the abbreviation of Zhongyuan Real Estate Agency (Shenzhen) Co., Ltd. It is a large professional real estate agency company in Shenzhen. Since 2001, the number and sales volume of real estate agents in the secondary market have accounted for the main share of the Shenzhen real estate market.

　　Shenzhen Zhongyuan provides research services for government land investment, full consultation planning and sales agency services for developers, and residential, office, shop, factory rental and sales brokerage services, as well as mortgage, appraisal and other services for customers in Shenzhen and Hong Kong.

　　The above-mentioned document states that in recent years, the real estate industry has been sluggish, and the capital chains of major developers have been broken one after another. They have been unable to pay the sales commissions of Zhongyuan Group and its related companies normally, resulting in consecutive huge losses and difficult operations.According to statistics, the developers/agents have not paid Shenzhen Zhongyuan commission more than 1 billionThe court has initiated a lawsuit to pursue the amount of 535 million yuan.Where the court has ruled that the amount of enforcement exceeded 400 millionThe amount to be judged 135 million multiple.

　　At present, the main developers and projects sued by Shenzhen Zhongyuan include Kaisa, Hengda, Baoneng, Shimao, Longguang, and Jixiangli. The above-mentioned real estate developers who have been sued recently are also subject to various news.

　　According to First Finance, Bai Wenxi, vice chairperson of China Enterprise Capital Alliance and chief economist of IPG China, told First Finance that from the perspective of creditor repayment order, the payment of intermediary sales commission should be classified as ordinary creditor’s rights, and the general supplier is in the same sequence, and the repayment order is after the senior debt rights with secured mortgage and other credit enhancement conditions, and before preference share.

　　Bai Wenxi said that in the process of chasing commissions, real estate intermediaries can seize as many of the other party’s effective assets and key current accounts as possible by means of pre-litigation preservation, and then fully negotiate with the other party to achieve maximum reconciliation as much as possible, so as to recover claims as soon as possible.

　　Shenzhen second-hand housingDeal size shrinks

　　A massive loss of employees

　　Data from the Shenzhen Real Estate Intermediaries Association shows that since 2020, the transaction volume of second-hand houses in Shenzhen has continued to decline. From 2020 to 2022, the number of second-hand houses signed online in Shenzhen (the number of sales and purchase contracts initiated on the Shenzhen real estate information platform, and the number of non-final transactions) was 120,295, 44,375, and 26,853, respectively. The number of second-hand houses recorded in the first half of this year was 20,852, only a fraction of the peak in 2020.

　　On July 12 this year, data disclosed by the Shenzhen Real Estate Intermediaries Association revealed that the average monthly turnover of second-hand real estate agents in Shenzhen in the first half of this year was 0.09 units per person, translating to an intermediary who could only sell 1.08 units a year.

　　In recent years, the scale of second-hand housing transactions in Shenzhen has shrunk, leading to a large loss of employees.

　　"At the peak of the market, there were more than 60,000 star-rated intermediaries (real-name registration practitioners) in Shenzhen, but now there are only more than 20,000 people left, and the industry is struggling to survive," said a relevant person from the Shenzhen Fangfang Association. In addition, the "newcomer rate" of Shenzhen’s intermediary industry in the first half of this year was about 21.6%. In 2020, when the market is hot, 49.3% of practitioners are newcomers.

　　The Shenzhen Real Estate Intermediaries Association pointed out that the first-quarter "phased Xiaoyangchun" market in Shenzhen’s second-hand housing market came to an abrupt end after entering April. Even from the second quarter, the monthly transaction volume continued to drop, and returned to the embarrassing situation of less than 3,000 units per month during the annual epidemic. In the final analysis, after the market bottomed out, market confidence has not been completely restored. After entering the second half of the year, with the accumulation of new housing sales pressure, the white-hot competition for second-hand housing and the weakening of market expectations for policies, in the absence of any support to stabilize expectations, it may be difficult for the market to reproduce a similar "phased Xiaoyangchun" market in the first quarter in the near future.

　　edit|Sun Zhicheng, Yi QijiangProofreading |Zhao Qing

　　The daily economic news is comprehensive from Securities Times, China Business News, Shanghai Securities News, etc

　　[Aika Auto 2021 Shanghai Auto Show Original]

　　At the Shanghai Auto Show, Zhiji Auto brought its heavyweight product (|). Tamia Liu, co-CEO of Zhiji Auto, Jiao Qiao, the owner of Zhiji Auto, and Tuoyue, the senior director of Zhiji Auto Intelligent Driving Project, had a dialogue with the media, which answered some questions that netizens were concerned about Zhiji L7 in detail. The following is a record of the dialogue.

　　Media: The pre-sale price of L7 is announced, saying that Zhizhi has established itself as a high-end electric vehicle brand. What is the basis for supporting Zhiji’s high-end development? How does Zhiji obtain and solve user needs? What role did Ali play in Zhiji automobile system?

　　Zhiji Automobile: As the seventh largest OEM in the world, SAIC is undoubtedly the first in China. SAIC did not face any financial pressure when it was doing the Zhiji project. Therefore, we are not looking for the cooperation between Zhangjiang Hi-Tech and Alibaba because of the demand for funds, but mainly to integrate the corresponding resources.

　　Alibaba has accumulated a lot in e-commerce and cloud computing, and Ali Dharma Institute has many forward-looking technologies, such as very advanced Alibaba Cloud technology, cloud computing technology, large-scale parallel data security technology, and related technologies such as customer operation in new retail. This is the core reason for Zhiji Automobile to seek Ali investment.

　　Zhangjiang Hi-Tech, known as China Silicon Valley, has talent advantages in chips, software, data, intelligence and many fields related to new energy. SAIC and Pudong have many years of in-depth cooperation, and Zhangjiang Hi-Tech can also provide chip, software and data support for Zhiji Automobile.

　　Based on the above reasons, we introduced Zhangjiang Hi-Tech and Alibaba as the two major shareholders of Zhiji Automobile.　

CEO-CEO of Zhiji Automobile-Tamia Liu

　　SAIC, as a high-end brand of Zhiji Automobile, is confident in — —

　　First, SAIC is already an established manufacturer in the manufacturing field, and its manufacturing supply chain capability is one of the strongest in the world. SAIC has an annual production and sales capacity of 7 million vehicles, while the China market only produces and sells about 24 million automobile products every year. The paint line, stamping line and final assembly line of SAIC are the strongest in China, and our car will be produced in Shanghai Lingang Global Lighthouse Factory. The technological level of this lighthouse factory, the level of robots and the precision of technological equipment are the strongest in the world. In addition, SAIC has a supply chain master like Huayu Automobile.

　　To give two examples, Yanfeng, a subsidiary of Huayu Automobile, is the largest and most technologically advanced interior integration solution provider in the world. Huayu Vision has also surpassed the global level in high-end headlights. Therefore, in terms of parts and components, the ability to support Zhiji automobile is very strong.

　　Second, from the technology itself, both hardware and software can fully support a luxury brand.

　　SAIC has invested heavily in hardware, software and platform. For example, the chassis platform used by Zhiji L7 came from 2016, when SAIC established a secret internal project team — — Project X is the predecessor of this car platform. It adapts to the future pure electricity exclusive architecture and the future SOA software architecture. Research and development work from 2016 to 2020, we have done a lot of accumulation in the early stage of this platform.

　　The car based on this platform can cover a wheelbase of 2800 ~ 3200mm, with a very large span. It can be compatible with battery packs ranging from 600 km to 1000 km, and can also be compatible with fast-changing and slow-changing battery technologies. At the same time, using all-aluminum chassis structure, all-aluminum material has two benefits for electric vehicles. The first is lightweight. At present, electric vehicles have two electric shafts and four-wheel drive, which are relatively heavy, so they must be lightweight. Secondly, the all-aluminum chassis, for electric advanced cars, is easier to guarantee handling and power.

　　At the same time, the rear wheel is equipped with the rear wheel steering function only available in millions of luxury cars, reaching plus or minus 12 degrees. The wheelbase of Zhiji L7 is 3100mm, which is the standard wheelbase of a complete C-class car. However, its steering radius is large, which makes it a little difficult to park in the city. The active steering of the rear wheel is to solve this problem, so that the steering radius is smaller and the frame control is more dexterous. At high speed, it can also rotate in the same direction, so that the yaw rate can be reduced by about 35% like driving a yacht, so that the vibration of the car is minimal when you change lanes. The rear wheel steering of many luxury cars is optional, but it is standard on Zhiji L7 car. There are many bright spots like this, so it can fully support the performance of the chassis of an advanced luxury brand from the hardware.

　　From the software point of view, SAIC has just released its SOA strategy not long ago. Zhiji Automobile is the application of SAIC SOA and the core user of SAIC Software Center Zero Beam. SOA platform has a very subversive value for consumers, which will help Zhiji brand to build what smart auto time should look like.

　　There are three kinds of target groups, namely, technology enthusiasts, egoists and fashion followers. These consumer groups are relatively young Kochi consumers with strong purchasing power and high knowledge level in the market. They have a common feature, that is, our brand slogan "I am self-reliant", because young consumers are very confident in their judgment of self-values and knowledge. Based on this judgment, the flexible software and hardware integration of SOA can be customized, which can bring me freedom and personal value to consumers.

　　Originally, air conditioners, seats, doors, skylights, intelligent driving, etc. on the car body were all mastered by core suppliers, and different suppliers were "islands of information". Today, with the SOA platform, we have the ability to encapsulate the underlying architecture of software atomically, and users can combine it at will. There are thousands of SOA capabilities that can be developed by 90 controllers. In theory, we can create unlimited combinations and customize the required functions according to the needs, instead of being limited by the so-called OEM. This is our interpretation of customers, which is also the point that our SOA can really empower.

　　Therefore, no matter in terms of soft or hard capabilities, or in terms of SAIC’s manufacturing capabilities, support capabilities, supply chain capabilities and quality control capabilities, it can fully support Zhiji, a luxury brand of China.

　　The automobile entered China in the 19th century, and it has been an imported western brand for so many years. But now the industry is rapidly upgrading to electric intelligence, especially intelligence. I think with China people’s deep understanding of intelligence and investment in Internet facilities, the smart electric vehicles in China will change the world in the future.

　　Media: What should be the structure of car companies in user-oriented enterprises? What are the uniqueness compared with these enterprises?

　　Zhiji Auto: We refuse to be a copycat of user data.

　　User data is very important, which will drive enterprises to move forward slowly and become the core driving force of iterative service experience. Therefore, we are the first to launch the CSOP user data rights plan, which has certain revolutionary changes in the company’s initial genes, which is not the same as other enterprises.

　　We set aside 4.9% of the equity income, and through 300 million "original stones", we gave back to our users for their data contribution. Take intelligent driving as an example, intelligent driving needs to be iteratively upgraded, and this requires continuous accumulation of user data to solve 10% of the long tail problem. Users can obtain the original stone through "in-program mining" or "cultivation mining", and the original stone can contribute to his data. In this way, users will become our co-creation partners in the era of smart cars, and they will have a deeper sense of participation. We will also give some feedback to users, make corresponding changes and changes to some suggestions and problems, and give them good products and corresponding rights and interests.

　　The company "Zhiji and I" is the operator of the 4.9% share income. This company is currently in charge of Jiao Qiao, truly standing on the front line and standing with customers. At the same time, he is also responsible for the communication between the user manager and the user in Zhiji Automobile, including the online community operated by our future users, including content production and so on.

　　From the organizational structure, it is completely different from the original automobile company. Our marketing will not have ATL and BTL. The original air launch, the middle fault, the 4S shop can’t meet, the operation is facing difficulties, and the marketing value will be greatly reduced. Now the real right to speak is in KOC and KOL, and most of our energy is in data-driven content sharing. The whole organizational structure is based on private domain operation and super user operation. We will break the original rules and re-establish brand-new channels.

　　Cars are high-value and low-frequency, while the Internet is low-value and high-frequency, which determines that it is difficult for automobile enterprises to operate customers, and our CSOP has completely solved this problem, which makes the viscosity between enterprises and customers very high, even higher than that of being hungry. The opportunity and frequency of customer operation will be completely different from the original, which gives us the opportunity to do real in-depth operation, which is a cornerstone for our marketing to be transformed into data-driven operation.

　　Media: Has Zhiji given any consideration to the plan of financing and listing?

　　Zhiji Automobile: We have a very complete plan for financing and listing, and there will be A, B and C financing plans and a very clear listing plan.

Person in charge of Zhiji automobile users-Jiao Qiao

　　Media: Where will the focus of Zhiji’s future investment be?

　　Zhiji Automobile: First of all, SAIC invested in Momenta for Zhiji Project. Momenta is one of the leading companies in autonomous driving software and algorithms, and is rated as one of the top 50 innovative enterprises in Silicon Valley. It is a very senior science and technology company in the field of autonomous driving. SAIC is Momenta’s golden customer, and has a very deep cooperation with them, so Zhiji Automobile can provide you with IMAD’s extraordinary customer experience today.

　　In the past few years, SAIC has increased its investment in software, such as companies in algorithms, software and data factories like Momenta; At the same time, we will also invest in key hardware areas, such as Horizon.

　　In addition, SAIC has invested in some soft and hard companies, which will become the origin of our empowerment, such as a company in Austria, Europe — — TTTech, the head enterprise of aircraft flight control RTOS. In the aspect of automatic driving control, real-time operating system is an unavoidable technical barrier. SAIC has established a joint venture with TTTech for a long time, and Zhiji Automobile will also use TTTech’s most advanced RTOS technology.

　　Besides, in terms of batteries, SAIC is not only a business partner of Contemporary Amperex Technology Co., Limited, but also an investor of early CATL. Zhiji automobile can be applied to the top technology of CATL.

　　Media: Door to Door Pilot intelligent driving system, what is the current situation? There will be a lot of rising hardware costs in intelligent driving. How can Zhiji balance the rising hardware costs and pass them on to users, or how can users use this data to feed back their own hardware costs?

　　Zhiji Automobile: We have started a lot of intelligent driving test. The so-called Door to Door Pilot intelligent driving experience is to complete the whole intelligent assisted driving experience of automatic parking in the parking lot according to the preset navigation plan, through city navigation and high-speed navigation until the user leaves the car at the drop-off point and the vehicle automatically parks in the parking space.

　　Now everyone is targeting at structured roads, urban expressways or expressways, such as NGP or NOA, to realize the ability of multi-scene connection. Intelligent driving function is the next track, or a new arms race. For this piece, we have been conducting road tests since the end of last year, including the most challenging urban scene.

　　In terms of cost, let me give you an example. Originally, there were two things in the automobile industry, one called ESP and the other called ABS. At first, ESP was the exclusive configuration of high-end cars and high-end brands, and the hardware cost of the system was several thousand dollars. Later, it was proved that it could reduce the death rate of serious traffic accidents. After various countries made it standard, the cost decreased by more than 90%. The meaning of this example is that, first of all, intelligent driving should not be a tool for any business to make profits. I believe that intelligent driving will definitely become a standard in time, because it can really reduce the death rate of traffic accidents and is a social welfare, just like ESP in that year.

　　If it becomes standard, the cost will definitely be reduced. At present, the main challenge of intelligent driving perception system and chip system is to reach the vehicle regulation level, for example, the camera of vehicle regulation, whose requirements are mainly the process safety requirements of vehicle regulation and the requirements of high temperature, high humidity and high precision of vehicle regulation, which itself does not necessarily increase the material cost. The key is your understanding of the vehicle condition. When this industry awareness system becomes more and more standard, that is, when the assembly volume is increasing, its level will be significantly improved and the price will drop significantly, which has been confirmed many times in the automobile industry. As long as you have enough quantity and demand, the price is definitely not a problem.

　　In addition, the core now is IDP, which is the arithmetic control unit of intelligent driving. At present, this piece has two constraints, and the price of the chip is difficult to negotiate. Moreover, the universal chip based on vision is not really designed specifically for automatic driving perception. Its computing power of 30 tops may be 40% to 50% for real perception. In the future, the chip that is really used for autonomous driving perception may be customized.

　　The IPD chip is put on the car after being made into a control calculation unit, which requires a balance between production capacity, output and technical requirements. At present, only high-end cars are equipped with IPD chips. In the future, there will be a lot of room for decline in both perception and planning unit itself, so that it is possible to bring intelligent driving experience to all consumers.

　　Moreover, intelligent driving is an investment-intensive period in recent years, and the cost is very high. With the maturity of technology in the future, its efficiency will be greatly reduced, and consumers in the future can experience intelligent driving ability with more frequencies and lower thresholds.

　　Media: At present, in the field of autonomous driving perception, various enterprises have different technical paths. Excuse me, in the future, will Zhiji’s auto-driving system choose lidar as the technical development direction?

　　Zhiji Automobile: Zhiji L7 chose the vision-based automatic driving perception solution; The whole vehicle is equipped with 12 cameras, 5 millimeter-wave radars, 12 ultrasonic radars, military-grade ultra-high precision inertial navigation, high-precision maps and V2X terminal technology.

　　Based on the advanced visual perception system, Zhiji L7 is also compatible with the redundancy scheme of lidar software and hardware architecture, and supports the upgrade capability of NVIDIA Orin X(500~1000+TOPS) and two lidar systems. Later, when the lidar enters the mature stage of commercial mass production, Zhiji L7 can quickly and conveniently upgrade the lidar system capability. Our second car, the LS7, will also be equipped with advanced laser radar software and hardware system after mass production.

　　Media: When is Zhiji Automobile expected to realize L4-class autonomous driving of a single route? When can I experience the Door to Door Pilot autopilot of Zhiji automobile?

　　Zhiji Automobile: In fact, the Zhiji L7, which started the pre-sale today, has the self-driving ability of Door to Door Pilot in some cities when it is delivered. Starting from June this year, we will gradually open test drive opportunities to media friends, hoping to bring you an experience worth looking forward to.

　　Media: The pre-sale price of Zhiji L7 is 408,800 yuan. What kind of consideration is the price based on? Think of it as a flagship car, and then push a variety of lower-level models, or do you have other considerations? In the era of intelligent electric vehicles, intelligent driving may become the standard of vehicles. In this case, what do you think luxury electric vehicles should look like in the future? What does it support its high price?

　　Zhiji Automobile: Frankly speaking, we only introduced the price of the Angel Edition after careful consideration.

　　Zhiji L7 is positioned as a luxury pure electric smart car. In terms of size, the wheelbase of Zhiji L7 is 3100mm, which is basically the size of C class and (|), but the size can’t explain everything, because the wheelbase of electric car is different from that of gasoline car.

　　In terms of configuration, Zhiji L7 is equipped with CDC electronically controlled suspension and rear wheel steering, which are only available in 800,000 or even millions of traditional cars, as well as our all-aluminum chassis and front double wishbone/rear multi-link suspension system, which are also available in hundreds of thousands of gasoline cars, so from the physical hardware itself, we adopt leapfrog configuration.

　　In addition, we have to look at what luxury quality is from another angle. There are two aspects that I particularly want to talk about. The first is design. We didn’t do a design analysis meeting like a fuel car, because the skill of high-end brand design itself is not based on words, but on your feelings. We invited the top designers in the world to design Zhiji L7 to ensure the proportion and streamline of the car body, and we have an overall grasp. If you look at it from 45 degrees behind Zhiji L7, this car brings you a very luxurious atmosphere.

　　On the other hand, it is the manufacturing process. For example, Zhiji L7 will be produced in Lingang Lighthouse Factory of SAIC. We have invested more than 100 million yuan to improve the stamping manufacturing capacity of Lingang factory from 300 to 400, so that the quality standard can be improved by leaps and bounds.

　　In addition, in terms of VOC control of vehicle interior, our quality and materials are absolutely outstanding, and the total VOC emission inside the vehicle is only one tenth of the national standard, which is definitely the standard of European home improvement industry. From this aspect, I think it is a new way and dimension to express luxury.

　　Media: rough stones and crystals are very interesting, but I feel that the gameplay is very complicated. Where are the core interests of users? Recently, data security has attracted great attention. How can we ensure the security of this data and the privacy of users?

　　Zhiji Automobile: Actually, the gameplay is very simple. We have two ways to get the original stone. The first type is "nurturing mining". Users only need to download our official APP, participate in brand co-creation activities or interactions, such as limited special exhibitions of art, and discuss how digital art can be combined with smart cockpits, such as publishing suggestions on Zhiji cars on the APP. You can get crystals in activities like this. Then the original stone is extracted in the form of a blind box, and when it is really delivered, the original stone will be activated and grow together with the value of our company.

　　The second type is "in-program mining", which aims at the real Zhiji car owners in the future. After owning Zhiji car, they will run a certain mileage every year. When driving Zhiji car, the original stone will fall according to a certain probability, and the more they drive, the greater the probability of getting the original stone.

　　We will also regularly publish tasks in the community. For example, when studying intelligent driving, we need some data in specific areas, and car owners can drive to punch in on weekends. Accumulate a certain amount of data, through data backflow, simulation and algorithm, and then we will iterate our intelligent driving technology to give users better products, and at the same time we will give users more feedback. Therefore, it is very simple to play. Both ways, whether you buy a car or not, can participate in our CSOP gameplay.

　　When did you choose to do the CSOP user data rights plan? We know very clearly that data is two-sided.

　　First of all, starting from the strategy, we have two cameras, a DMS and a CMS in the car, but in order to protect consumers’ privacy, we promise never to adopt the technology of Face ID, and we can completely solve this problem technically. For example, if you are sleepy and your eyelids are fighting, we only need to extract the core information of your face, such as eyebrows and eyelids. In the system, even if hackers come to attack in reverse, they will never find a complete face.

　　Secondly, we have established the IDPP Data Privacy Protection Committee, which is set up by experts in customer privacy, and is independent. In the process of developing many new functions, some functions that may violate consumers’ privacy will be decided and evaluated by them.

　　Thirdly, we use some advanced technologies, such as zero-knowledge proof, differential privacy, database firewall, etc. to protect data security.

　　Based on the above three aspects, users can rest assured that we can use data to create an experience for users without infringing on users’ privacy.

　　Media: (|) The concept of 4.9% equity co-creation was also put forward at the press conference; In this regard, what does Zhiji Automobile think?

　　Zhiji Automobile: Frankly speaking, our mood is very complicated. A few days ago, I wrote a paragraph on WeChat, saying that CSOP is only the inevitable logic that Zhiji Automobile has led the times, and it will definitely be recognized and follow by more and more people. But I didn’t expect that just a few days later, I would be followed by such a simple and rude follow.

　　The reason why it is said that the mood is complicated is because it is difficult for people to imitate CSOP easily. Behind this innovation, we need to invest huge resources and do our homework.

　　The first is the compliance barrier, and its operating rules must comply with laws and regulations. The core of this plan is to give back the income corresponding to 4.9% equity to users. To this end, in the past year, we invited more than a dozen law firms to repeatedly scrutinize and study one by one, in order to not only give back the rights and interests for the contribution of user data, but also comply with the supervision of laws and regulations in a seamless way to ensure the smooth operation of CSOP after its launch. Any follower who wants to do this must also do his homework; It is irresponsible to users to imitate and act rashly.

　　The second is technical barriers. If we want to give back to users’ rights and interests fairly, justly and openly, we must have strong and advanced technology to support it. There are smart contract technologies, users’ data security and users’ privacy security, which are very complicated and necessary.

　　We say that in the intelligent era, the data provided by users is the core driving force for the growth of enterprises; Therefore, all enterprises want to be user-oriented enterprises. According to the logic of this era, the CSOP of Zhiji Automobile is the terminator of white user data. We should also say: following the logic of the intelligent age, if you continue to be vain, you are choosing to be the enemy of the times.

　　I believe that there will be more and more followers of Zhizhi in the future.

Senior director of Zhiji automobile intelligent driving project-Tuoyue

　　Media: What kind of differentiated label does Zhiji Automobile want to put on itself in the track of the intelligent age?

　　Zhiji automobile: in the intelligent age, data determines experience and software defines automobile. Every　 mile　 counts，Every　 byte　 builds！ It is the label of Zhiji automobile. We make every kilometer of users’ travel generate value, so that every data provided by users can become the fuel to promote brand progress and product evolution. In the symbiosis and co-creation with users, the user experience is constantly improved, and the user travel experience is getting better and better.

　　Media: The first batch of consumers in the pure electric vehicle consumer market have already generated replacement demand. Excuse me, has Zhiji Automobile launched a targeted replacement plan for these "old owners" of pure electric vehicles?

　　Zhiji Automobile: I feel that this is a question of exploring the target market. First of all, Zhiji Automobile values the rapidly growing high-end pure electric smart car market segment. In March this year, the sales volume of new energy vehicles in China was 189,000, with a year-on-year growth rate of 300%+, and it is still growing rapidly; Among them, 85% are pure electric vehicles, and the market share of pure electric vehicles with a price of more than 250,000 yuan has increased from 4% to 35%, an increase of nearly 9 times, which clearly shows that the consumption trend of new energy market is tilting towards high-end and high endurance; The goal of Zhiji Automobile is to get our due share from this incremental market first.

　　But this is not the whole story. The more important goal of Zhiji Automobile is to occupy a place in the luxury car market. After 28 years of continuous growth, the passenger car market in China began to grow negatively in 2018; On the other hand, from 2018 to 2020, luxury car brands represented by BBA maintained a positive growth rate of double digits in the China market, with an annual sales volume of about 3.5 million vehicles. Therefore, Zhiji Automobile should not only focus on the new energy vehicle market with a monthly sales volume of 189,000 vehicles, but also focus on the luxury car market with an annual sales volume of about 3.5 million vehicles and is making great strides; And the latter is more important. Because in the luxury car market, the proportion of post-85 s and post-90 s is rapidly increasing, and they are the "golden users" of Zhiji Automobile.

　　Young users in China have the following characteristics: First, they don’t think BBA is a myth. Users who are a little older have a traditional path of car selection and upgrading in traditional values, for example, upgrading to Mercedes-Benz after getting started and having a small career, and upgrading to &hellip if they have the ability again; … BBA is the representative of a luxury car brand in this path. However, this upgrade route is being gradually broken by young people in China. He doesn’t think BBA is the only landmark in the upgrade route.

　　Secondly, young people in China are really "little pink" at heart, and have stronger values and self-confidence. They have a very strong judgment on their own knowledge and values. This view has been repeatedly confirmed in industries such as FMCG and clothing, and it will certainly happen in the automobile industry. Therefore, a truly powerful new species of smart electric vehicles, born in China, must have a strong appeal to young people in China.

　　In a word, the core market of Zhiji Automobile is 85% of the new energy vehicle market (pure electric vehicle market segment), and with the young Kochi users in the 3.5 million luxury car market, this market is at least 2 million in annual sales.

　　Therefore, the imagination of the growth of Zhiji Automobile is very large.

　　Recently, Netcom obtained the official picture of Tiggo 8 PRO Kunpeng e+ from Chery Automobile. From the official picture, we can see that the appearance and interior design of the vehicle are basically the same as the ordinary version, which is very atmospheric and beautiful, and there is no obvious difference on the whole. Earlier, it was reported that the new car will be listed in May.

　　The front of the new car still uses a large-size air intake grille. The design is consistent with that of the gasoline version, which looks very fashionable. The internal matrix structure also adds a sense of exquisiteness to the appearance of the vehicle. In addition, the headlights of the new car are connected with the front grille, which not only enhances the visual width of the front face, but also brings a strong sense of integrity.

　　A large number of curved surfaces are used on the side of the vehicle, and a wide-body design is formed at the front and rear, which makes the body look very burly and powerful, and the profile of the side is also relatively robust, giving people an atmospheric feeling.

　　In terms of the tail, the shape of the tail is full of layers, and the popular through taillight shape is adopted, which enhances the visual width of the tail and is expected to have a good visual effect after lighting. Below, we can see that the vehicle uses the exhaust gas from both sides, and the sports atmosphere has become more intense. We can also see the four-wheel drive logo at the rear of the vehicle, which proves that the vehicle has a four-wheel drive version.

　　Inside the car, the new car adopts a minimalist and atmospheric design concept. The design of the dual screen is particularly eye-catching, with a size of 24.6 inches. It is also equipped with a W-HUD head-up display function, which can display speed, driving assistance, navigation information, telephone information and other contents. The most important thing is that this configuration is more conducive to safe driving. In terms of entertainment configuration, the Tiggo 8 PRO Kunpeng e+ is equipped with SONY’s 10-speaker surround sound, which can make the interior of the vehicle look more luxurious.

　　In terms of power, the Tiggo 8 PRO Kunpeng e+ is equipped with Kunpeng DHT hybrid power and has "3 engines, 3 gears, 9 models and 11 speeds". At the same time, with the "Cherya AWD" Chery full-scene intelligent four-wheel drive system jointly built by Chery and ZF, the vehicle can have six full-scene road conditions including economy, ordinary, sports, camping, skiing and off-road.

　　(Photo/Text Netcom Gao Yue)

When it comes to the domestic automobile market, there are only a handful of independent brands, and BYD is one of them. However, compared with the Great Wall and Geely, BYD has not only succeeded in the field of fuel vehicles, but also shined in the field of new energy, such as the Qin Pro EV (parameter picture) that we are going to analyze today.

There are 8 models of Qin Pro EV on sale, with a guide price of 149,900 to 204,900. However, after subsidies, the price of Qin Pro EV is 144,900 to 199,900. As a compact car, this pricing is actually relatively high, but the cost performance of BYD’s models is generally good. Continue to learn about Qin Pro EV.

Although Qin Pro EV is a pure tram, it is hard to detect in appearance. It basically copied the design of the fuel version and continued BYD’s "Longyan" design concept. The recognition of the front part is also very high. The large-area medium mesh grille adopts lattice structure, which has a strong sense of exquisiteness, and diversion grooves are also designed on both sides of the front enclosure.

The shape of the headlights is also very exquisite, and the top is also connected with a chrome trim strip, which has a feeling of "dragon eyebrow". And Qin Pro EV is equipped with matrix LED headlights, which are bright and murderous after lighting. However, only three models, namely the exclusive model, the leading model and the leading model, are equipped with adaptive far and near light.

The shape of the side of the car body is also very dynamic, and the lines on the roof have a slippery breath, so the overall look is also a bit of a coupe. The design of the waistline is also very aesthetic, extending from the headlights to the top of the taillights and blending with the tail lines. In terms of body size, the length, width and height of Qin Pro EV are 4765/1837/1515mm, and the wheelbase is 2718mm. This parameter is average and below average.

The shape of the wheel hub is also very dynamic. Except for the travel version and the pilot version, which are equipped with 16-inch wheels, tyre size is 225/60, and other models are equipped with 17-inch wheels with multi-spoke and two-color shapes, and tyre size is 225/55.

The shape of the rear part is simpler, the overall layering is richer, and more horizontal lines are used. The design of the through taillight is also very bright, with a chrome trim in the middle, and the left and right sides extend longer, and the recognition after lighting is ok.

Entering the car, Qin Pro EV’s interior design is also very layered, and it also uses more horizontal lines, but if its line curvature is larger, there will be a circular layout in the car. The performance of Qin Pro EV is average, only the top of the center console is covered with soft material, and other places are made of hard material, but its decorative pattern design is still very beautiful.

The steering wheel has three flat-bottomed structures. Except for the leading model, which is wrapped in leather, other models are only wrapped in leather, but the grip is also excellent. The layout of multi-function buttons is also reasonable, and it is not difficult to control, and the logos of all BYD models’ interiors are in Chinese, which is commendable.

The design of the dashboard always looks awkward, although it is very conventional. The whole system adopts an 8-inch full LCD screen, and adopts frameless design. The display effect is very delicate, and the UI interface design is also very intuitive, which can read a lot of information about the vehicle condition.

The design of the central control office adopts BYD’s usual suspension type and supports rotation, but only the Lingshang, Lingyao and Lingchuang models use a 12.8-inch touch LCD screen, while the Lingshang, Lingshang and Lingyue models use a 10.1-inch touch LCD screen. The travel version and the pilot version are only equipped with an 8-inch touch LCD screen, but a 10.1-inch touch LCD screen is optional.

The integration ability of this central control panel is also relatively strong, although it is very routine, such as air conditioning system, entertainment system, active safety system and vehicle settings can be operated in it. The car system it carries is also rich in functionality, supporting navigation, road information display, road rescue, Bluetooth phone, voice recognition control and car networking, but the travel version and the pilot version do not support road rescue and voice recognition control.

In passive safety configuration, only the Lingyao model is equipped with 6 airbags, other models are only equipped with 4 airbags, and only the travel version and the pilot version are equipped with tire pressure alarm, and other models are equipped with tire pressure display. In terms of active safety, only the three models, namely, the exclusive model, the leading model and the leading model, are equipped with lane departure warning, lane keeping assistance, road traffic sign recognition and active braking.

In terms of driving assistance control, the three models of Lingshang, Lingdong and Lingyue are only equipped with rear parking radar, reversing image and constant speed cruise, while the three models of Lingxiang, Lingyao and Lingchuang are equipped with front and rear parking radar, 360-degree panoramic image and full-speed adaptive cruise, while the travel version and the pilot version are only equipped with rear parking radar.

The shape of the seat is also very interesting, with more stitches. The cushion and backrest are also decorated with stripes, and the word "Qin" is embroidered above the backrest. The comfort and wrapping of the seat are also quite satisfactory. There is little difference between the rear seat and the front seat, but the comfort is better and the wrapping is good, but the middle seat is not equipped with headrest.

In the sitting space, adjust the front row to a suitable position. The height of the experiencer is 1.8 meters, and there are four fingers left in the head space. Keep the front seat unchanged, enter the back row, there are more than three fingers left in the head, and there are still three fingers left in the leg space. For this class of cars, this performance is quite good. Except for the travel version and the pilot version, which are not equipped with skylights, all other models are equipped with electric skylights.

Power: All Pro EV systems in Qin adopt the layout of front single motor, but three kinds of power motors are provided. The maximum power and torque of the motors equipped in Lingshang, Travel and Pilot versions are 100kW and 180N·m respectively. However, the maximum power and torque of the motors equipped with the leading type, the enjoying type and the leading type are 120kW and 280N·m, and the maximum power and torque of the motors equipped with the leading type and the leading type are 135kW and 280N·m. The transmission adopts a single-speed fixed gear ratio gearbox, while on the chassis suspension, the travel version and the pilot version adopt the combination of front McPherson independent suspension and rear torsion beam dependent suspension, while other models adopt front McPherson independent suspension and rear multi-link independent suspension.

In terms of endurance, Qin Pro EV also provides three kinds. The leading version, the travel version and the pilot version use a ternary lithium battery with a battery energy of 53.1kWh and a battery life of 401km. The ternary lithium battery equipped with the leading, enjoying and leading models has a battery energy of 56.4kWh and a battery life of 420km, and the battery life of the leading and leading models is 520km. The ternary lithium battery also used has a battery energy of 69.5kWh.

Generally speaking, the competition in the new energy market will only become more and more fierce. The overall strength of Qin Pro EV is good and competitive, but there is still room for improvement, at least it makes people feel sincere. Now it gives me the feeling that it is always a little less interesting, and I may have seen a car with higher cost performance.

Wen’s financial stories are written by Ning Yutian and edited by Chen Jiying.

From the four love stories of "Cowherd and Weaver Girl, Legend of White Snake, Legend of Meng Jiangnu and butterfly lovers" to one of the four happy events of China "Wedding Night"; From the grape tree on Tanabata to the first cup of milk tea in autumn; From the old adage that "there are three unfilial things, and no heirs are great" to the daily routine of urging marriage and love for seven aunts and eight aunts on holidays … … Marriage has always been the eternal obsession of most people in China.

At the same time, with the demand for marriage and love reaching its peak after 1990s, gradually entering marriageable age after 00, the divorce rate rising year by year, and the aging population increasing, the number of singles with marriage and love needs is growing. By 2019, the total number of singles in China is about 300 million.

However, the world is not very friendly to single dog. They may not only be questioned by their parents and puzzled by their relatives and friends, but also go through eighty-one difficult on the road of courtship: racking their brains to take off their orders but being hunted by "killing pigs"; Falling out of love and being cheated by emotional recovery institutions; In order to get rid of one-way PUA training, but lost the ability of true love … …

Wheat was born in a rural family, the cooking style of dry wood stoves, the father who sold coolies to make money, and the mother who had to hesitate to buy clothes for tens of dollars … … The bleak family situation has made wheat thrifty and bitter since childhood.

After graduating from college, she became a salesman with a monthly income of over 10,000 yuan. After the holiday at the end of the year, she went home for the New Year with the money she had saved for half a year, but it ushered in the beginning of a nightmare … …

The epidemic came unexpectedly, the company’s business was stagnant, and her family worried about her risk of infection and tried their best to prevent wheat from reworking.

In this way, she broke her income. However, "I feel uncomfortable if I don’t make money for a day", and she began to find ways to make money online.

At the end of March, she decided to try sending short videos in Tik Tok. The first video was only played for 20 or 30 minutes, but someone paid attention to it and privately believed in Wheat.

The two chatted. "At that time, I thought he was very interesting and nice. Later, he asked me to add his QQ."

Watching the men’s QQ space and vibrato videos, Mai found that the other party turned out to be an excellent boy in all aspects: Fudan University’s bright academic qualifications, decent and rich programmer work, two generations of well-off family in business, and high-end and comfortable petty bourgeoisie life … … "At first, I felt that there was a big gap between us, and he was too unattainable; Looking at the photos, he has tattoos and earrings, which is a bit evil and looks very fancy. I can’t control it. "

However, the boy seems to be very concerned about wheat, and he actively shared his growing experience, took his parents out for a trip, accompanied his uncle for morning running and fitness, and helped his friends in distress … … "We talk about everything, just like my old friends who have known each other for years."

In this way, wheat gradually became interested in this male netizen.

On April 1 ST, the male netizen asked Mai to help manage his investment account, and also told him his password and investment method.

"I was very touched and felt that he trusted me so much." Not long after, Mai witnessed the income of thousands of dollars in the boy’s account.

One day later, the boy generously shared his way to get rich with Wheat. "This is the way I found by taking advantage of the loopholes in the platform, and I won’t lose money." He claimed that he also misappropriated the company’s funds to bet, so he asked Wheat to keep it secret. "Otherwise, I will face legal risks."

"In order not to hurt him, I took the initiative to delete the chat record and reminded him to delete it too." Wheat is convinced.

At the beginning, wheat invested 2000 yuan and earned hundreds in a few minutes; Then invest another 20,000 yuan, and thousands of dollars will arrive in an instant; "But every time I have to go to the customer service to recharge, I feel so troublesome. Just charge a little more and withdraw the cash together."

Wheat took out all his savings of80,000 yuan and took a handful of All in.

"Later, he told me that there was an activity recently, and if I upgraded, I could get more lottery money, and then encouraged me to continue to replenish my money."

When Wheat hesitated, the boy used the killer weapon: "We finally have so much principal, so we should invest more, and then we can buy a house together."

So, Wheat remembered the passbook at home again, and added 500,000 yuan. Seeing that the account balance rose from more than 500,000 yuan to more than 1 million yuan, Wheat was ecstatic and anxious to withdraw the money.

At the same time, I am also grateful to her "noble person". "I asked him for Alipay account number or bank card number, and I wanted to transfer some money to him, so that I could be grateful."

The boy claimed that he had forgotten to pay back the money before, so he stopped using Alipay. "He also said that he didn’t want my money. He earned more than me, and I was even more moved."

However, joy begets sorrow, and before wheat has taken out the money, the account number shows that it has been frozen. "I immediately panicked. He said that his was also frozen. Let me not panic. He has encountered this situation before. Let me ask the customer service how to unfreeze it."

After consulting customer service, Wheat learned that it had to recharge 150,000 yuan before it could be thawed. In order to avoid the huge sinking cost, she took out the last 100,000 yuan from the passbook at home and borrowed 50,000 yuan from the online loan platform.

The account was finally unfrozen. Wheat thought it was ready to withdraw cash, but the customer service said that it needed 7 times of running water, that is, more than 7 million yuan.

Before the wheat collected enough money, the account balance suddenly fell from more than 1.5 million to 83 yuan; The boy also said that the money he invested was also trapped, leaving only a dime.

"He said he was sorry for me first, and then he was pathetic, saying he was afraid to go back to the company and tell his family. I began to feel sorry for him. I felt that my family had not discovered my loss. His pressure was definitely greater than mine. Instead, I began to comfort him and let him not blame himself. "

However, the boy gradually became indifferent to wheat and disappeared completely after the end of April. She once worried that he disappeared because he was taken away by the police … …

"At that time, I was so concerned about him that I felt that even if he was sentenced to ten, twenty or thirty years, I would wait for him, and even thought about taking care of his parents and filial piety for him when I was free."

While Wheat was worried about his "lover", his mother found that the passbook at home was missing, and when she watched her mother get angry in a hurry, Wheat confessed … … Mother suddenly collapsed on the ground.

The family took the wheat to the police, but she never wanted to believe that her "soul mate" was a liar. Later, she searched and browsed various cases of "killing pig plates" on the Internet, and she woke up like a dream.

After the incident was exposed, grandma swore every day that wheat was a black sheep; My sister also blamed her for losing her parents’ hard-earned money for a lifetime, and even hit her with anger; Father was silent and never spoke to her again … …

My mother was afraid of wheat, so she comforted her all the time, even contradicting the whole family. "That was the dowry that my mother saved for you."

Wheat is deeply in remorse and remorse. The liar cheated her of her money and stole her heart. "Now, I hate him and hope that he will be caught and brought to justice; But sometimes I want to love him, and it’s ridiculous to think about it. There should be few people who know that they are cheated and miss the liar. "

After being cheated by the emotional recovery agency, Chenchen posted the experience of being cheated on Xiaohongshu, and the followers were in an endless stream.

There are not a few victims with similar experiences, and many comments in the comment area: "Good exposure! I have also been cheated, and I want to ask how to recover the money "; "I was almost cheated, and he kept urging me to pay"; "Is there any XX organization cheated" … …

There are also many people who plan to place an order, "I am still ready to participate"; "It’s so expensive to recover" … …

Xiaohongshu met a constellation blogger and signed 3400 yuan to save the service.

Last year, Chenchen quarreled with her boyfriend who had been in love for many years and broke up.

Very sad, Chenchen searched for "How to save XX constellation boyfriend" in Xiaohongshu, and a sign blogger’s post attracted her attention. After Chenchen left a message below, the blogger quickly wrote Chenchen privately and proposed to add WeChat to help Chenchen save her boyfriend.

Chenchen was cautious at first, and specifically asked whether to charge. After getting a negative reply, she added the blogger WeChat.

After adding WeChat, the blogger claimed that he was only an emotional teacher’s assistant, and pushed WeChat, who claimed to be Liu Zhe’s "emotional counselor", to Chenchen.

Liu Zhe said that it is not difficult to recover. "I am in the same constellation as your boyfriend. He must still love you, but you can only make a plan by paying money. You will probably get five or six thousand in this situation."

Chenchen said that he was short of money, and Liu Zhe made an exception and discounted it to 3400.

Seeing that Chenchen was still hesitating, Liu Zhe sent a business license, a screenshot of Tianyan, etc., showing that the other organization was named Encounter Psychological Consulting Co., Ltd. (now renamed X Wo Education Consulting Co., Ltd.).

At the same time, Liu Zhe repeatedly reminded Chenchen that "if you miss the best opportunity, you will regret it later", creating a sense of urgency. At the same time, he also promised that the recovery was ineffective and the fee could be refunded.

In the end, Chenchen’s defense line completely collapsed, and he paid a monthly service of 3,400 yuan.

After paying the money, he was recommended to Enmou, the director of the guidance department, who arranged one-on-one "emotional mentor" for him, calling himself Jane Eyre.

During the service, Jane Eyre instructed Chenchen to send some positive energy circle of friends visible only to her and her boyfriend, "or forward the WeChat official account articles recommended by her. They didn’t give me any psychological counseling from beginning to end. At that time, I was slightly depressed, and they didn’t care. They just said a word — — ‘ Calm down ’ 。”

Day after day, Chenchen’s relationship with her boyfriend made no progress, and finally her boyfriend blacked her out directly. So Jane Eyre instructed her to bring gifts to her boyfriend’s house.

At first, Chenchen strongly refused, "My boyfriend is stubborn, which will annoy him", but under the brainwashing of Jane Eyre and the urgency of saving her boyfriend, Chenchen got up the courage to go, and as a result, her boyfriend closed the door and disappeared.

After the relationship deteriorated completely, Chenchen continued to ask for help.

Jane Eyre’s plan is to improve women’s charm and emotional intelligence in the morning. "You have to sign up for two more courses."

At this time, Chenchen was completely awake and asked the organization to refund in full. As a result, the organization not only refused to refund, but also blamed Chenchen’s "own problems" for the failure of recovery.

Chenchen suddenly remembered that when she talked with Liu Zhe about buying classes in the early stage, the latter provided her with a contract sample about the refund, so she quickly turned out the contract. What shocked her was that the contract finally signed was "a thousand miles away" from the contract presented by Liu Zhe during the initial communication — — The refund clause is missing.

At the same time, the above-mentioned "teachers" have blacked them out and deleted them; The redemption agencies that provide services for them and the WeChat nicknames of "teachers" have been renamed several times; The account content of the aforementioned Little Red Book constellation blogger has also been completely emptied … …

In fact, the "master of emotion" has no license to work, and his education and experience are not limited.

Chenchen was not the only one who was deceived. In July this year, the Shanghai police detected the case of "emotional redemption" fraud, arrested 69 suspects, and initially verified more than 500 cases involving more than 7 million yuan across the country.

Caijing Story also talked about the victims of several emotional recovery institutions and summarized the routines of the above-mentioned emotional recovery institutions: the content platform publishes emotional articles to drain — Contact and contact induce signing a bill to buy a class — Prevarication, procrastination, perfunctory, and providing unreliable and unfeasible suggestions — Success depends entirely on nature, and failure will lead to a second promotion renewal fee — PUA shirks its responsibility if the fee is not renewed.

There are many similar victims. In the case of black cat complaints, "emotional consultation" was used as the key word, and more than 600 complaints were retrieved. Most of the complainants’ experiences were exactly the same as those of Chenchen.

Moreover, such fraudulent institutions have built a mature organizational system, including media propaganda department, technology department, customer service department, planning department and other departments.

The Media Propaganda Department publishes emotional articles on major platforms, operates platform accounts to attract customers, collects and deletes negative information of the company, is responsible for compiling false comments on platform accounts and official online shopping malls, and uses the "screenshot monster-WeChat conversation to generate a false chat record to" create "successful cases of emotional recovery to attract more customers;

The technical department is responsible for promoting false stories to save feelings, saving successful cases, using search keywords to bid on Baidu, Google and other platforms, and establishing web pages;

The customer service department manages receptionists and customer service personnel, and the customer service specifically contacts the victims through WeChat to promote various services such as warming up love, emotional recovery, and persuasion of mistress … …

In a recruitment software, many emotional consulting companies have a low threshold for the position of "emotional/marriage consultant": on the one hand, the job description has a strong sales color; On the other hand, there are no rigid requirements such as psychology-related majors and psychological counseling certificates, and more labels are "unlimited experience" and "unlimited academic qualifications".

After Caijing Story once communicated the above positions in the name of job hunting and told the other party that there was no psychological counseling certificate, many companies still said it was acceptable.

In other words, the "master of emotional recovery" who holds Cupid’s arrow in your eyes and can influence marriage and love is likely to be a young man with no psychological knowledge and not rich emotional experience.

In this regard, Quan Yunfeng, the founder of Peng Orange Psychology, told Caijing Story: "There is no ’ in psychology; Emotional redemption ’ This entry, in essence, is a concept that has been commercially packaged. And their routines, including WeChat chatting and sending friends circle, have long been out of the scope of psychological counseling. "

He also revealed to the "Financial Stories" that the marketing investment of many so-called emotional counseling institutions now accounts for more than 60%. "This has been divorced from the origin of psychological counseling services."

The little hero can’t tell whether he is a victim or a perpetrator. "Maybe both? ！”

Xiaojie, who was born in a small county in the Central Plains, is a typical Phoenix man. Because he studied in an engineering college, there were more men than women, and he never talked about his girlfriend until he graduated from college.

After graduating, he worked for five or six years, bought a house in a second-tier city, and did not call several times in succession. His parents kept urging marriage, so at the beginning of 2018, he successively downloaded a number of social software, such as Momo and Exploration.

Through the online chat on the screen, the confession of love slipped left and right, which eliminated his shyness and shyness, but either he fell into the embarrassment of nothing to say when chatting, or when he met offline, Xiaojie would "see the light die" with the girls.

Hard hit, Xiaojie was ready to turn to the Internet, and then went to the website of a love training institution.

On the page, various training products are displayed in different categories: 599 yuan crash course, 1599 yuan introductory course, 3599 yuan systematic training course, 7899 yuan growth advanced class and so on.

A number of contact information popped up on the screen, and Xiaojie tried to add a tutor to consult. The other party first sent him a free study material and encouraged him to sign up for class.

At this time, Xiaojie was dubious and didn’t intend to report to class. After reading the free materials roughly, he began to try.

Drawing a tiger according to a cat, Xiaojie, who was originally dull, tried to play a "caring and warm man". In the second half of 2018, Xiaojie finally decided to have a relationship with a lady.

When he first tasted the sweetness of love, Xiaojie was satisfied and even planned to call his girlfriend home to see his parents during the Spring Festival, but his girlfriend was at arm’s length with him.

It was not until a movie that his girlfriend got up and went to the bathroom and dropped his mobile phone on his seat. Xiaojie accidentally saw his girlfriend’s WeChat message pop-up window, only to find out that he was just one of his girlfriend’s spare tires.

Angry at heart, Xiaojie didn’t understand why his girlfriend was derailed, so he asked the love tutor he had contacted before. The other party said that he had to pay for consulting specific cases, and promised that as long as he participated in the training, "everyone is a girl who can’t catch up." This time, Xiaojie paid without hesitation.

After paying the fee, Xiaojie was pulled into a WeChat group, and the tutor also encouraged everyone in the group. "We will all be professional players in the future."

"Now it seems that those means are not on the table."

The first step of pick up hot chicks’s method is to change his values first. "In fact, what they teach is not the way of love, but the way of divorce with strong utility.".

Secondly, to eliminate social barriers, we should "dare to take the initiative to attack". For this reason, under the guidance of our mentor, a group of people marched into the nightclub, which was the first time that Xiaojie walked into such a colorful place — — Of course, this experience is not free, and the extra charge is 800 yuan.

"I feel full that I have opened it, and I am not flustered when I see a girl."

Third, learn to package yourself. "Gao Fushuai has the highest success rate," Xiaojie said.

To this end, the tutor suggested that they open a WeChat trumpet, and then provide a variety of fake brand-name clothing for them to buy, pose and send to their circle of friends. "To show the feeling of being rich inadvertently, this WeChat trumpet must be isolated from the circle of acquaintances and professions."

During that period, Xiaojie felt that he was very divided and everything was ready. It was time to take the initiative. "When talking about a girl, she should be classified first, and then when to hint at love, when to meet offline, when to touch physically, when to have intimate relations, and when to break through every barrier, there are routines."

At first, Xiaojie enjoyed it very much. From the beginning of 2019 to the end of 2019, he reused the above routines and frequently contacted girls in various social software. Finally, as many as 12 of them went to the "love" stage.

When the emotional relationship seems at your fingertips, Xiaojie suddenly feels dull. On the one hand, he is afraid to show his true self in front of the girl, and he is exhausted. On the other hand, in order to disguise his "Gao Fushuai" identity, Xiaojie spent a lot of money during his "love" and was overwhelmed. He never dared to talk about marriage with a girlfriend for fear of his identity being exposed. "What’s the point of this? ！”

And he is obviously not a "PUA" master. Other PUA students in the same institution even show off that they are stepping on multiple boats. At the same time, many girlfriends are dead set on them, and even lovers from different places come from afar. Male students avoid it but are proud; On the internet, some women who are deeply involved in PUA routines are trapped in depression and even die.

Xiaojie was disgusted with all this. At the end of 2019, he left the circle completely. "I spent more than 10,000 yuan, failed to take off the bill and bought a lonely one." He is still looking for the other half — — In a clumsy and sincere way, not in a seemingly efficient PUA.

With the marriage and love industry becoming a golden track, there are endless platforms for marriage and love, such as Lily Jiayuan, soul, zhenai and Iran, and Internet giants are also scrambling to get a piece of it: QQ dating and blind date area; Online matchmaker blind date in Tik Tok and Aauto Quicker; Heartbeat duet of national K songs … …

With the rise and development of mobile Internet, short videos provide more subdivided and high-quality content for users with different interests, and embracing short videos has become the choice of more and more people. Tik Tok Entertainment Annual Award was officially launched on January 18th, 2021. Based on Tik Tok Entertainment Big Data, the project made an annual inventory around four modules: stars, movies, dramas and variety shows, awarded industry honors to entertainment IP, companies and creators who made outstanding performance in a year, and officially released the "2020 Tik Tok Entertainment White Paper".

Among them, Zhejiang Satellite TV has won many honors in various aspects such as platform, variety show and TV, and has been recognized by the industry. Zhejiang Satellite TV likes to mention the annual influence platform. Ace to Ace won the most popular TV variety show of the year, The Voice of Heaven won the annual music variety show, Poems and Distant Places won the annual cultural variety show, Travel Notes around Youth won the annual breakthrough variety show, and Wu Tong, deputy director of Zhejiang Satellite TV Program Center, won the honor of TV person of the year.

The official Tik Tok fans of Zhejiang Satellite TV broke 17.6 million, produced 8,500 short videos independently, praised 640 million, and played about 200 billion. In addition, programs such as Run, Ace to Ace, and Voice from Heaven have all opened the Tik Tok platform, and there are countless short videos that have broken millions of likes and tens of millions of broadcasts. Zhejiang Satellite TV has blossomed on the vibrato platform with full matrix coverage, becoming a veritable "short video business king".

"Ace to Ace" has a good reputation and popularity in Qi Fei. During the program broadcast, the large and small screens are linked, and the topic "Ace to Ace" has been broadcast in Tik Tok for 12.8 billion, and short videos have repeatedly broken the circle to attract the audience’s attention. In the special period of the national anti-epidemic battle, "Ace to Ace" entered the epidemic prevention propaganda battle with thunder, showing the responsibility and responsibility of Taitai, handing over the stage to the "bravest people", and showing the strength of a variety show to warm people’s hearts and a heavy sense of social responsibility besides laughter.

With the slogan of "Voice from Heaven", "Voice from Heaven" plays music program movements, and the topic of "Voice from Heaven" has reached 5 billion in Tik Tok. The core idea of the program is to restore the moving essence of music, and thus produce emotional resonance and emotional release with tension.

"There are Poems and Distant Places", directed by the Propaganda Department of committee of cpc zhejiang provincial committee, is a brand-new practice program of integrating literature and tourism in Zhejiang Satellite TV. This program is based on the cultural travel program, exploring the poetry road culture in Zhejiang and discovering the beauty of Zhejiang culture. In terms of short video communication, "There are Poems and Distant Places" combines humanities with variety, and the short video "Crossing the River with a Reed" has a broadcast volume of over 100 million.

"Travel Notes around Youth" is a tour group composed of "Spring Tour Family", which starts a wonderful journey to various cities to appreciate the most distinctive local cultural elements and feel the Chinese cultural heritage. Explore the scenery along the way, enjoy local cuisine, and go all the way to the sun. This season, Travel Notes of Youth Circle has made great strides in the volume of communication on the Tik Tok platform, with 24 short videos with tens of millions of broadcasts.

Wu Tong, deputy director of Zhejiang Satellite TV Program Center, has produced a series of excellent programs, such as Ace to Ace, Youth Travel Season 2, I am an Actor, etc., with a double harvest of word-of-mouth ratings, continuous short videos, and repeated innovations in screen interaction. Wu Tong, who loves to try new things, won the honor of "Tik Tok TV Person of the Year", which is well deserved.

Short video, short time and long love. In the future, Zhejiang Satellite TV will produce more excellent TV programs and create more excellent short video content to accompany more viewers in all directions.

Life News (trainee reporter Zhang Huibo) Summer is coming! Do you still have to stay at home and blow air conditioning and watch the photos of Jiugongge parents and children taken by others in your circle of friends? Action is better than action! If you want to have fun and beautiful photos, come to the Royal Luyuan Scenic Area (Shenlu Mountain) in Pingshan Tourist Area of Forest Industry, Heilongjiang Province. Today, I recommend four "online celebrity attractions" of Shenlu Mountain, teach you to take new photos and make you the focus of the audience.

Location 1: Forest Tatou Wetland Features: Look at the plant fossil forest.

One of the wonders of punching card in Shenlu Mountain is the forest tower wetland. The tower head here grows in the forest and is the source of wetland formation. "Tatou", also known as "Tatunzi", is a kind of grass pier that is tens of centimeters or even one meter above the water surface. It is formed by the roots of various Carex in the swamp growing again after death, rotting again, growing again and again, and condensing with marl carbon for many years. The pier on the tower head is a kind of non-renewable natural plant "fossil", which is known as "a century-old tree on the tower head" in the local area. A pier with a diameter of 65 cm takes thousands of years to form, and the longest one can reach 100 thousand years. The tower head of Shenlu Mountain begins to grow green "hair" in spring, and the golden leaves in winter remain at the bottom, which looks like "gold inlaid jade". It is a spectacular sight that you must not miss. Because the surrounding trees are soaked in the wetland all the year round, the dense branches and leaves form the phenomenon of "heavy head", and sometimes they fall into the forest wetland, forming a sharp contrast between the dead wood and the tower head, which is spectacular and beautiful.

Location 2: Herbivorous Zoo Features: Intimate photo with Meng Chong

It is reported that Royal Deer Garden is the largest habitat of wild sika deer in China, where there are more than 2,000 sika deer and red deer. The most attractive thing about Shenlu Mountain is the wild free-range deer. Those deer with big eyes come timidly, but don’t scare it away. It just wants to taste the carrots and Chinese cabbage in your hand. At this time, you just need to hold up your mobile phone to take a selfie with Zhang Mengmeng, without P-picture and beauty, and the true feelings are carved naturally, which will definitely kill the circle of friends.

There are also herbivorous animals such as reindeer, deer, camel, pony, alpaca, small-tailed Han sheep and argali in the herbivorous zoo, which is also one of the must-see attractions in online celebrity.

Location 3: Sunshine Bath Features: Picnics under the "Blessing Tree" are interesting.

The sunshine bath can be said to be the core area of the scenic spot and the best choice for picnicking. Visitors can sit on the swing chairs around, bask in the sunshine, and enjoy the European customs and the natural wildness of the screen. In the sunshine bath, there is a "blessing tree", which is covered with red strips of cloth and entrusted with people’s good wishes. If you also want to pray for the health of the elderly and the success of children’s studies, you can walk around the "Blessing Tree" and sit on the floor under the tree. The green lawn is the best mat, a picnic full of European style, and I believe the photos taken will definitely become the focus of friends.

Location 4: Birch Forest Features: Breathe negative oxygen ion air heartily.

On the way to Hongye Garden, there is a unique birch forest, which is a natural background for taking pictures. This birch forest is called "white girl" by the local people, which is slim and graceful, tall and beautiful. When tourists arrive here, many of them make gestures to take pictures, and couples also make promises of love here. Wandering in the winding path of birch forest, the hot summer seems to be dispelled instantly, breathing pure air full of negative oxygen ions, and every bite is refreshing and comfortable!

In June, the green grass of Shenlu Mountain is lingering and the breeze is blowing gently. In the distance, the green hills are like Dai, and the mountains are green, which is a charming European scenery. Why not enjoy the natural wild interest here, take fancy photos with Meng Chong, have a picnic, camp and have a leisure vacation?

Self-driving navigation: Pingshan tourist area of provincial forest industry (1 hour by car); You can also take the high-speed train from Harbin to Maoershan.

What points do enterprises need to step on if they want to do video marketing well? This paper introduces six main points for everyone, hoping to inspire you.

In 2017, anchor Viya seized the new outlet of Taobao live broadcast and became the first anchor to enter the live broadcast with goods. More than 4 million Taobao fans, the highest number of live viewers exceeded 8 million, and the goods were 267 million in 2 hours. In 2018, the turnover reached 2.7 billion.

In 2018, Li Jiaqi’s five-and-a-half-hour Taobao live broadcast sold 23,000 orders and completed a turnover of 3.53 million. During the Double Eleven period, it challenged Ma Yun to become a "lipstick brother" and the whole network became popular.

In 2019, according to the double 11 record announced by Tmall, the live broadcast of Double Eleven Taobao drove the transaction to nearly 20 billion yuan. And there are more than 10 live broadcast rooms with a turnover of 100 million yuan and more than 100 live broadcast rooms with a turnover of 10 million yuan.

Viya, the anchor, also ranked first in the popularity list of Taobao live broadcast. Zhao Yuanyuan, the head of Taobao live broadcast operation, revealed in the early morning that Viya’s sales during the Double Eleven this year had reached her sales for the whole year of last year. In the whole year of 2018, Viya led the turnover of 2.7 billion.

Is live shopping really just a new retail method in recent three years? After the analysis of growth phenomenon, it is not. Live shopping is essentially the 2.0 version of TV shopping.

Comparing TV shopping with live shopping, in fact,It’s just that in different times, consumers borrow the same expressions from different communication tools, and their essential logic is the same.They all try their best to communicate with fans/audiences and show the selling points of the products in a specific environment in order to achieve the transaction.

But the progress of live delivery is thatLive broadcast can realize real-time interaction with fans.. When fans have questions, they can leave messages directly in the live broadcast room, and the anchor can interact with fans across the screen and help them answer questions online, which restores the scene of offline consumption. What’s better is that the shopping guide (anchor) here does not have those uncomfortable faces of offline shopping guide, which greatly improves the shopping experience. Live shoppingCreate a scene where old friends chat.Quickly close the distance between fans and anchors and drive the atmosphere in the live broadcast room.

The essence of marketing is to build trust with users. From the traditional offline retail to the content e-commerce and online celebrity live broadcast in the Internet era, the essence of sales has not changed, but the sales channels are constantly updated.

In the past 30 years, in the era of radio and television, when commodity production was not so rich and the means of communication were relatively simple, people would shop from TV and listen to the host on TV constantly "998, as long as 998, eight arrows with eight hearts". This kind of incitement made people immediately brainwashed and called the order hotline.

Nowadays, with the advent of the Internet era, commodity production is further enriched, the means of communication are more diversified, and the content is still produced, but the channels for carrying information have changed. Now short videos and live broadcasts are essentially newspapers and televisions in the past.

"All girls, buy it!" As soon as it appears, it is awkward; On the other hand, the information in the text now is equivalent to the media of newspapers and magazines 30 years ago.

So the growth of flying elephants came to the conclusion,Now live shopping is the 2.0 version of TV shopping.

Nowadays, video marketing is still in its infancy. Strictly speaking, pictures, texts, short videos and long videos can all be brought, but the most efficient way to bring goods is live broadcast. Many serious Taobao users get used to watching live broadcasts, but they can’t read pictures and texts any more. This principle is the same as getting used to watching pictures and texts of Tik Tok Aauto Quicker who don’t want to read Weibo WeChat WeChat official account, and getting used to watching TV is just like not focusing on reading newspapers. The expression of video is far more intuitive and impactful than words and sounds.

Coupled with the arrival of the 5G era, video is even more powerful. In the past, newspapers mobilized readers’ vision, and after TV came out, we could watch or listen. After the video comes out, you can not only listen and watch, but also have people there to try products and chat with you, which can mobilize your senses in a 360-degree way, stimulate your nerves and transform you. This is why some people usually consume rationally, but they can’t help but pick their hands when they watch the live broadcast.

Therefore, the growth flying elephant believes that there will still be more room for development in the future, and there will be a continued version 3.0.

Next, the growth of flying elephants is for everyone.Analyze what points an enterprise needs to step on if it wants to do a good job in video marketing.

If you choose products with enough profit margin, businesses should make money through video marketing, and people who bring goods must make money, which means that the price of goods must contain rebate commission for people who bring goods. However, often the price of the live broadcast room is indeed relatively low. How is this done? After our analysis of the growth of flying elephants, there are the following two situations:

1. Part of the situation is that merchants really make profits for the sake of quantity. Some online celebrity really carry a large quantity of goods, so they have bargaining chips with merchants, and they use the amount to drive down the price crazily and get a very low cost price, so that they can not only sell the lowest price in the whole network, but also make money.

But in the long run, this kind of list is not a list that merchants are willing to take for a long time. After all, the profit is extremely meager. If you are not careful, it will become a loss-making business.

23. Selling special customized models from online celebrity, many online celebrity will let you go to Taobao to search for the same model on the spot when selling goods live. You can search and find that this product does exist, and the price is 299, while the live broadcast room only sells 89.

You think it’s a good deal, but the truth is, what you see.That commodity is specially designed to resist the price., almost no sales, this product mainly depends on video marketing to bring goods, and now many manufacturers are customizing various products for the major platforms online celebrity, and a very important link in promoting products is to put the same product on Taobao and set a high price.

In fact, this routine has long been played by merchants. The same product is marked with different models online and in physical stores, so you can’t do absolute price comparison, thus avoiding a lot of trouble.

Many anchors are born at the grassroots level. In order to have no sense of distance from their fans,Take the "friend recommendation" personal designOn the contrary, many stars also follow the trend to do live broadcast with goods, such as Li, a former famous host of Hunan Satellite TV, who tried to bring goods but met with a fiasco.

Some of these anchors often open chat posts, and inadvertently reveal the bitterness behind their work in the "trumpet" that fans all know, so that the audience can realize that glamorous anchors, like ordinary people, will get sick, tired and stay up late. They sacrifice their hobbies and socializing for their careers, which is very similar to the story of ordinary people’s life, and can instantly narrow the distance between fans and anchors, which is enough to help anchors successfully circle fans.

Secondly, in line with the fan front, follow the fans to bargain with the merchants, gain the trust of fans, and lower the threshold of fans’ hearts.

Finally,Clear positioning, not easy to cross the border.

Just like Li Jiaqi, we all know that his personal name is "Brother Lipstick". Because of his superior carrying ability, the manufacturer of non-stick pan found him, but there was a huge mistake, and the non-stick pan stuck in a mess at the scene of frying eggs. Although the follow-up Li Jiaqi’s public relations were handled properly, this rollover made these anchors give them a wake-up call.

When Li Jiaqi was in Amway lipstick,Always describe you with this lipstick through the imagination of the scene.

If you want to be a lady today, choose a super elegant plum sauce purple lipstick;

If you want to take the girl route again tomorrow, then come to a rotten tomato color, Bo Tu it, and you are a young girl full of vitality;

The day after tomorrow is Hong Kong-style retro style, so you can’t go wrong if you take it with matte red.

By contrast, just like other bloggers, describe this lipstick as moist in texture, positive in color, strong in brand background and affordable, which can only convey the information of lipstick to users, but it does not directly hit people’s hearts.Li Jiaqi is well versed in women’s psychology and knows that what every girl yearns for is a more beautiful self.Therefore, when I was in Amway, I abstracted various scenes, making girls feel that they are not only missing a dress in the closet forever, but also a lipstick on the dressing table forever.

Secondly,Frequent golden sentences，“OMG！ This is so beautiful! All girls, buy it! " Let the rumors spread that "the sky is not afraid, the land is not afraid, and I am afraid of Jiaqi OMG!"

The anchor sells goods not just by low prices, but more.Through coupons, gifts, limits, price limitsTo arouse fans’ curiosity and interest in products,Give fans the feeling of taking advantage.. The growth elephant once said,What customers want now is not a bargain, nor an advantage, but a feeling of taking advantage.

The anchor keeps rendering to create an atmosphere of "if you don’t buy it now, you’ll never get this bargain again". I’m afraid it will be out of stock one second later!

"Today, there are limited to 2,000 orders, and there are not many. After grabbing it, there will be no more!" Don’t chop your hands at this time, but when.

Taobao is based on its own natural platform advantage, and it is also an organization that set foot on live broadcast and brought goods early, and its sales conversion rate is still the highest.General consumer goods are the best sellers..

Aauto Quicker and Tik Tok are content logic, and their daily life is high. The difference is thatAauto Quicker pays attention to private domain traffic precipitation.The vermicelli is sticky, which is suitable for promoting products whose customer unit price is generally below 300 yuan.

Tik Tok has a large flow.However, due to its algorithm-oriented restrictions, Tik Tok’s traffic can’t be privatized, so it’s worthless.Beauty products are better transformed..

In addition to the above platforms with a large volume of goods, there are also some other platforms that have tried water and added different elements.

Pinduoduo first tried the water and moved the fission game into the live broadcast room.

JD.COM is also promoting the Red Man Incubation Plan recently, and has invested at least 1 billion resources for this purpose.

The "Grass Planting Platform" Xiaohongshu will also broadcast live e-commerce, allowing creators to broadcast live with note-taking gameplay, online gameplay and red envelope gameplay.

Marketing must be continuous, and the effect is obvious.

In an interview with reporters, Li Jiaqi said that he broadcast 389 live broadcasts in 365 days a year.This high-intensity and high-frequency live broadcast is to cultivate fans’ habit of watching live broadcasts and maintain loyalty.

At the same time, careful answering questions or entertaining communication can narrow the distance between KOL and fans, realize emotional resonance, and establish intimacy and trust between anchors and fans. In this way, it is logical to bring goods.

According to Darwin’s theory of evolution, the species that survive every big change are not the strongest ones, nor the ones with the highest intelligence, but the ones that can make the most positive response to the change.

[1] Zhao Yuanyuan, the person in charge of Taobao live broadcast: the live broadcast of the show is big brother, and the live broadcast of e-commerce is big sister.

https://tech.qq.com/a/20200109/082451.htm

[2] How long can live broadcast with goods fire?

https://mp.weixin.qq.com/s/Gl8pGTBNPui2OFjOvxv6WA

[3] Analysis and optimization of TV shopping program host’s program production process

http://media.people.com.cn/BIG5/n1/2019/1224/c431283-31520610.html

　

Author: Once, WeChat official account: Growth Flying Elephant

This article was originally published by @ 中中中中中中. Everyone is a product manager, and it is forbidden to reprint without the permission of the author.

The title map comes from Unsplash and is based on CC0 protocol.