Creating new demands, creating distinctive brands, restoring and expanding consumption of private enterprises are promising.

　　CCTV News:The number of market players in private enterprises accounts for more than 90%, which plays an important role in restoring and expanding consumption. How to fully release the consumption potential and enhance the basic role of consumption in economic development? Entrusted by the CPC Central Committee, the All-China Federation of Industry and Commerce started field research in Beijing, Jiangsu and other places in April this year around the theme of "actively playing the role of private enterprises in restoring and expanding consumption".

　　In Jiangsu Province, the research team of the All-China Federation of Industry and Commerce went deep into the production lines of Suzhou Food Store Fresh E-Commerce Co., Ltd., Mahayana Environmental Protection New Materials Co., Ltd., Good Boy Group Co., Ltd., and visited and inspected a number of consumer complexes, rural tourism projects, and old-age service projects on the spot to gain an in-depth understanding of the development status and demands of enterprises.

　　In Jiangsu, the research group of the All-China Federation of Industry and Commerce has also held symposiums of government departments, private enterprises and chambers of commerce to listen to opinions and suggestions. In recent years, Jiangsu’s consumption has been continuously expanded, upgraded and upgraded by continuously improving policies and systems to promote consumption. In the first quarter of this year, the total retail sales of consumer goods in Jiangsu Province reached 1,170.68 billion yuan, up 7.8% year-on-year, and the consumer market recovered obviously. Tourism, catering and other industries grew strongly, from January to — In March, Jiangsu’s catering revenue above designated size increased by 21.7% year-on-year. While the industry is recovering, the catering industry still faces pain points such as "high cost, low profit and difficult employment".

　　The research team also found that there are some problems in the consumer market, such as the lack of motivation for bulk consumption demand, the continuous weakening of residents’ consumption expectations, and the overall slow transformation of intelligent and digital commerce enterprises. The research team believes that the vast number of private enterprises should further improve in optimizing supply, creating new demand and building characteristic brands, adapt, lead and create new demand with high-quality supply, promote a virtuous circle of supply and demand at a higher level, promote the organic combination of expanding consumption and improving people’s quality of life, and drive the overall prosperity of the consumer market.

　　The research team also inspected the construction of three major construction projects, namely, the theater, the museum and the library of Tongzhou City Sub-center in Beijing, learned about the operation and development of the business district of City Avenue, and had discussions and exchanges with relevant departments of the Beijing Municipal Government and private entrepreneurs to learn in detail how Beijing can actively play the role of private enterprises in restoring and expanding consumption.

　　At the same time of on-the-spot investigation, the research team also conducted an online questionnaire survey on more than 100,000 private enterprises based on the quarterly operation survey system of private enterprises of the All-China Federation of Industry and Commerce. Through big data analysis, the outstanding problems faced by private enterprises in restoring and expanding consumption are summarized.

　　Qiu Xiaoping, Vice Chairman of the All-China Federation of Industry and Commerce:After investigation, we study and put forward suggestions on optimizing policies for policy issues; In view of the enterprise’s own problems, we will work with relevant departments to promote the gathering of capital, technology, talents and other factors to the enterprise, and adapt, lead and create new consumer demand with high-quality supply; In view of the problems in market construction, we will give full play to the advantages of our chamber of commerce, and work with relevant departments to build a docking platform for production, supply and marketing to smooth the market cycle and promote the overall prosperity of the consumer market.