In 2023, the prestigious "VOGUE Fashion Fund" project landed in China for the first time. The award was jointly founded by American VOGUE and the American Fashion Designers Association (CFDA), and has nurtured many cutting-edge designers in the past 20 years. A few days ago, the VOGUE Fashion Fund 2024 China Young Designers Support Program was officially launched. This support program will protect the growth of designers in all directions. In addition to winning awards, contestants can also deeply connect with top international fashion resources.

As one of the most eye-catching industry events this year, how to undertake the influence radiated from the designer circle online? Unlike international projects, which often seek the head platform, "VOGUE Fashion Fund" finally chose Xiaohongshu as the exclusive platform partner.

Think about it carefully, such a choice is reasonable-since last year, Xiaohongshu has made full efforts in e-commerce.

Thanks to the unique content gene, Xiaohongshu e-commerce is rapidly forming an atmosphere of integration of brand merchants, buyers and users. Xiaohongshu e-commerce has established brand recognition through rich content, and the advantages of high repurchase rate and low return rate have also made many brands start to make efforts in Xiaohongshu e-commerce, treating it as a high-potential player at the same level as WeChat video number, and the last "traffic depression".

Among them, designers are a special group, which is a circle that matches the platform mind and user portrait of Xiaohongshu. In the past year, the potential of designers in the rise of Little Red Book is obvious: under the topic of Little Red Book # First Person Designer #, the exposure of notes has exceeded 79 million. In 2023, Xiaohongshu launched Xiaohongshu REDlabel, as a store IP with Xiaohongshu certification, unique concept, fashionable attitude and leading the trend. Since March last year, the number of REDlabel brands has increased fourfold.

If we look at the whole industry horizontally, designers are also one of the brightest new forces in the past two years.

In the past, designers in China made their mark in the industry more by "creativity", but the lack of business operation knowledge made the subsequent development of designers’ brands weak. Changes have occurred in recent years. More and more young designers have completed the identity transformation from "designer to manager", and the incubation process of independent designer brands has obviously accelerated. These stylized designer brands have enriched the content of the platform and the source of "goods" with diverse brand temperament, and after gathering people with different interests, they have precipitated and formed "circle culture".

Xiaohongshu, which has rich content and buyers’ resources, naturally has the advantage of attracting designers, but how to maintain this advantage? How to make designers realize commercialization while recognizing the value of content planting grass, Xiaohongshu has its own solution.

Designers who are not obsessed with "explosive models"

Found a friend here

"I don’t really approve of the Internet, or the presentation of some short videos."

In 2014, Linhuanying registered her own original brand under the name of the pinyin of her name "Lin Huanying". At that time, the domestic market style was single, and there was no new national tide or new Chinese style. The most popular markets for clothes with oriental elements are in Europe and America. The sales logic of the apparel industry is mostly "fast-moving", and the high-priced "designer money" appears more in the show.

For a subdivided style like "New Chinese Style", it is no exaggeration to say that we want to find accurate users such as "looking for a needle in a haystack".

But Lin Huanying doesn’t want to give up. In 2023, the "New Chinese Style" became popular, and it swept out of the circle from Xiaohongshu, becoming the fastest growing track. According to the data of thousands of melons, the volume of notes related to "New Chinese Style" in Little Red Books increased by more than 390% last year, and the total amount of interaction increased by more than 188%. After nearly ten years, Lin Huanying finally waited for the "fashion reincarnation" and ushered in her own opportunity.

Lin Huanying described it as a feeling at that time: "I felt that I saw hope in Little Red Book." The notes spontaneously created by a large number of users make the "new Chinese style" completely out of the circle. This platform potential energy leads the cutting-edge trend style and quickly gathers a circle of "loving the new Chinese style". Here, she found fans-or "friends"-who can exchange brand ideas and fabric technology.

LINHUANYING, the manager of the new Chinese clothing brand Lin Huanying

Detonating the style of the minority, even the subdivided categories can find "accurate user groups" for them, input the first batch of users for the brand, and accumulate the reputation of designers through content fermentation, which is the unique value that Xiaohongshu can provide.

Long Hongzi, the founder of the handmade silver jewelry brand "soft mountains Soft Mountain", recalled that when he was studying in london college of fashion in his early years, he brought the traditional accessories of the Yi people, and people around him were very interested in these jewels. This gave her the idea of "building a brand in a literary and humanistic way". However, after returning to China to set up "Soft Mountain", it was not smooth at first.

She often feels lonely. "No one in China can understand what we are doing, and almost no one is optimistic. I don’t even have anyone to discuss, how to do this style of brand is to cross the river by feeling the stones. There is no case reference in China. "

She is eager to know, "What are my guests, living them?"

In 2023, exploring the beauty of tradition, represented by national tide culture and minority culture, became a new popular trend of Little Red Books. "It turns out that what my grandmother and they wear can also be worn by modern young people." Long Hongzi began to receive such private messages frequently on the account of Xiaohongshu. She was surprised to find that the face of the "guest" was no longer blurred. The unique customer community and sharing community in Little Red Book are natural research fields and communication spaces. This made her "a little closer to the real guests".

At the same time, the original vegetable tanning leather brand "Qiuzhen" also found this unique group in Little Red Book: "tap water users". Founder Cheng Baohua attaches great importance to these "real voices". These loyal customers shared their real experience and satisfaction with Qiuzhen products in Little Red Book, which made great contributions to Qiuzhen’s attention and growth. He believes that "because these sharing are real experiences, they are from the heart, so other users can feel that this is a real sharing."

The unique user communication atmosphere and real user voice on Little Red Book platform enable designers to find "confidence" and gain insight into market trends. Even in constant communication and collision, designers generate can come up with new ideas and feed back product development.

However, one problem is that when the field of "content planting" and "user communication" is opened, how can designers be willing to settle in and retain them, not only to "plant grass" but also to realize "transaction"?

From planting grass to trading

How to expand the "living space" of designer brands?

For a long time, Little Red Book has been imitated by other platforms.

Under the background of the peak of Internet demographic dividend, "seeking increment" is no longer the core competitive idea, and how to "tap the stock" is the main theme of competition. And "content" is the most intense battlefield-whether it is to improve the platform DAU (the number of daily active users), or to increase the frequency of users’ use and stretch the duration of users’ use, "content" has a miraculous effect.

For merchants, Xiaohongshu is the most suitable platform for interacting with consumers. When e-commerce enters the era of "diversified and multi-platform operation", many merchants begin to operate across platforms, while Xiaohongshu, video number and other platforms that have not invested much in e-commerce business before are considered as the last "traffic depression".

In 2023, Xiaohongshu obviously accelerated the process of commercialization and increased investment in e-commerce. In this year, Angel, Orfila and other small red book buyers’ live broadcast rooms have been circled one after another. The original power of small red book, "designer", became the first group to catch the small red book e-commerce express train, realizing "opening the market with content and buyers planting grass, and stabilizing the passenger flow with buyers’ cooperation and shops".

Soft mountains soft mountain new products

This is also in line with the expectations of many designers: customers who spend in Xiaohongshu first perceive the brand and content, and then trade, rather than the traditional e-commerce "54321" sales promotion. This gives Xiaohongshu e-commerce a "differentiated" advantage.

Lin Huanying recalled that she registered her corporate account in Xiaohongshu in April 2022, but it was only as a supplement to offline business at that time. It was not until July that she began to spend 50% of her energy on the operation of Xiaohongshu. Until the end of the year, she suddenly discovered that the online demand for Xiaohongshu was very high. She said that she came to Xiaohongshu at first because of "operating costs". "Because of the high investment in offline branding and the large market for other head brands, it is more difficult to start. However, being self-media has little pressure on capital requirements. "

In Xiaohongshu, they experienced three stages of growth. Due to the lack of certain e-commerce experience, they initially achieved initial growth through the investment of commodity notes. After Daren took the initiative to seek cooperation, it achieved a large increase again; After that, in the context of the platform encouraging brands to do shop broadcasting, preparations, anchor search and mutual running-in began in July last year, and shop broadcasting began to improve from September to October. To sum up, through the three steps of "note drainage, live broadcast by talented people, and self-broadcast by shops", we gradually found the rhythm of business.

ALMOND ROCKS(AR), a brand of designer socks, takes a fancy to the "stability" of management.

Its founder said that at first, the unique value of Little Red Book to AR brand mainly lies in its rich content and interactive community, as well as the gathering of buyers who have a unique understanding of wearing and fashion. But they gradually found that this value is not limited to promotion. "Our buyers are all real users. They are opinion leaders in the minority field, and they share the rules and feelings of dressing in daily life. I think this is the most touching thing for consumers." He revealed that the most direct impact is that consumers can understand products from multiple angles, which greatly reduces impulse purchases and the return rate is very low.

The founder of cashmere knitting brand "322 workhouse" believes that the small red book e-commerce is an incremental supplement. "After Xiaohongshu planted grass, even through passwords and other means, there will be a loss rate in the process of forming and transforming another platform. These data feedbacks made the team realize very early that opening a store in Xiaohongshu has the opportunity to minimize the turnover rate and improve the initiative. "

Whether it is because of the controllable operating costs, the consideration of inventory and return rate, or the incremental supplement, these designer brands have started to invest in Xiaohongshu e-commerce for different reasons. Xiaohongshu’s active user content community and rich buyer resources make them grow rapidly and have considerable potential.

The offline physical space of designer socks brand ALMOND ROCKS(AR)

China cutting-edge designer

What kind of long-term business position is needed?

In recent years, China designers have attracted more and more attention on the international stage and brought more and more heavyweight design awards back to China. Most of these designers graduated from famous design and art schools all over the world. Their design styles span traditional and modern times, and the original brand stores they created appear in the streets and lanes, which are gradually becoming the vanguard of China fashion industry.

But in the past, designers were a relatively "closed" group. A designer wants his own brand to survive, and the places where his works can be seen are very limited. Behind the seemingly rich choices, designers often need to pay an "invisible tuition fee". Designers who don’t know how to operate, channel or market may have to bear the price of failure. How to balance creativity and business is also a science-excessive commercialization may make the brand lose its creativity and become boring; However, excessive pursuit of creativity may also leave the market and make the brand unable to survive.

How can these young designers be seen by more people and cross the market cycle when the brand is still young?

Little Red Book, which is not so "commercialized" and has a unique "content gene", may be the most suitable platform to support designers’ brands. Xiaohongshu e-commerce is biased towards the bottom logic of "content community" and has built a set of traffic distribution mechanism with "content" as the core. Even the most individual niche designer brands will not be involved in the endless situation of "advertising and advertising". The right to speak is dispersed to buyers, users and experts, so that small and medium-sized brands also have the opportunity to "mine traffic by content".

These designers who are good at sharing their lifestyles and life concepts are not only the brand owners, but also one of the most important user groups of Xiaohongshu. It can be said that their style is brand style, which constantly attracts users with the same "smell" to approach the brand.

This is also an important reason why Xiaohongshu e-commerce has continuously introduced favorable measures to support designers.

Since last year, Xiaohongshu e-commerce has promoted designer brands with the help of many fashion buyers. Such as Angel, Orfila and Han Huohuo. The offline showroom launched once a month last year has created a space for designers to communicate with fashion buyers, so that designers can be seen by more people. This popular activity was continued this year, creating an online showroom.

In order to better support the brand, Xiaohongshu e-commerce launched the Focus30 list and the Rise100 annual list. This year, the RedForce project was also launched, which provided customized support according to the needs of the brand, such as the latest on-line riding plan, and invited fashion bloggers and designers to jointly build a brand live broadcast room, so as to open a bigger world for designer brands and find new growth.

Recently, Little Red Book REDlabel has become the exclusive platform partner of VOGUE Fashion Fund 2024, which is also to better incubate designer brands. During the event, Little Red Book REDlabel will join hands with VOGUE to open an exclusive registration channel for designers. REDlabel of Xiaohongshu will also provide "note flow incentive" and "green channel for opening a store" for the participating designers, as well as all kinds of training and resource support needed for the long-term operation of the store, so as to help the brand’s fans accumulate and grow, and open up the business path of "content-e-commerce" for them.

From opening a store in the offline trend block to creating the IP of the manager, this is the traditional path of designer brand development in the past.

However, with the increasing popularity of the domestic independent designer market, a more mature and professional way is needed to incubate brands. This requires not only enough fashion resources for irrigation, but also financial and commercial assistance to capital, which requires founders to learn multi-dimensional knowledge such as supply chain management, channel management and cost control to launch brand management.

In a sense, Xiaohongshu e-commerce, which supports designers from various aspects in terms of content, management and resources, has become an important platform for obtaining industry information and communicating with peers, and has also become a "novice training camp" for founders to change from designer status to brand management. In the future, with more and more original designers settling in and opening stores, Little Red Book will also become the core business position of cutting-edge designers in China, and under the unique ecological blessing of "content community", it will become a key channel to get through the dialogue between designers and users.

Main parameter 1.5T DCT flagship model 2014 1.5T DCT exclusive model 2014 Manufacturer’s guide price: 209,800 189,800 Dealer quotation: Brand: BYD BYD Level: Compact car Compact car Length/width/height (mm): 4740/1770/1480 4740/1770/1480 Wheelbase (mm): 2670 2670 Track (front) (mm): 1525 1525 Track (rear) (mm): 1520 1520 Luggage compartment volume (liter) 300 300 Tank volume (liter): 50 50 Displacement (ml): ▲ ▲ Number of cylinders: four four Transmission form: powershift powershift Gear number six six Front brake: Ventilated disc Ventilated disc 100km acceleration time (s): 5.9 5.9 Vehicle kerb mass (kg): 1720 1720 View detailed parameter configuration of BYD Qin > >

　　Economic Daily-China Economic Net July 2 With the listing date of BYD Dynasty flagship Han approaching, the distinguished models of Han EV with long battery life and the flagship models of Han EV four-wheel drive with high performance have taken the lead in landing in authorized stores in Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Hangzhou, Zhengzhou, Chengdu and Xi ‘an. Many consumers are rushing to grab fresh tasting in the first time-the safety strength, benchmarking performance and luxury quality of Han comprehensive hardcore are amazing.

　　Han’s sincere pre-sale price of 230,000-280,000 yuan, and two booking rights that can be enjoyed at the same time-"paying 99 yuan online intention money to participate in the activity of doubling Difenhui points" and "enjoying 60,000 yuan for science and technology for 10,000 yuan" are equally surprising, and both online and offline have set off a booking boom. Up to now, Han has received 13,000 online orders and 9,000 offline orders.

　　Appearance: dynamic and elegant.

　　When I first saw the real EV car, the sense of atmosphere and luxury given by the whole car was incomparable with the pictures. The first is the appearance. Han EV is developed based on the product positioning and design standards of medium and large cars, with a long wheelbase of 2920mm and a length, width and height of 4,980 mm/1,910 mm/1,495 mm, creating a powerful gas field comparable to that of executive-class cars. The Dragon Face design language adopted by Han EV combines the dragon elements of China culture with modern car-making aesthetics, and the dynamic and elegant vehicle shape with great aerodynamic efficiency is impressive.

　　From the front face of Han EV, we can vaguely see the shadow of "Dragon": the curved surface design of "Dragon Mouth", and the "Dragon Eyebrows" are incarnated as daytime running lights and position lamp, which makes people sigh the perfect combination of aesthetics and functions. The effect after lighting is cool and can enhance the product recognition of Han.

　　Coming to the side of the car, the design of the side of the Han car body is simple and hierarchical, and the waistline of the fender near the rear of the car protrudes, expressing the sense of diving power. Details such as the "Han" logo on the retractable door handle and the gentleman’s hairpin on the fender reflect unique design ingenuity.

　　In the rear part, the headlights adopt the design element of "Dragon Claw", which echoes the dragon face. The scratch-type design shows the power sense of "Dragon Claw" more vividly. When the penetrating taillights are lit, they are not only dynamic and dazzling, but also make people feel the extraordinary charm of luxury cars.

　　Interior: luxury is the bone and tradition is the rhyme.

　　From the outside to the inside, Han has created a unique aesthetic feeling and charm of Chinese luxury through the careful carving of interior layout, detailed modeling and even materials, colors and textures, which is amazing. The driving space is centered on the large-size floating central control panel, and the display and function areas extend to both sides, creating a full-fledged atmosphere for drivers and passengers. The flat-bottomed multifunctional steering wheel, full LCD instrument panel, front trim panel of co-pilot, air outlet of air conditioner and speakers are unfolded in a zigzag layout on both sides, showing the character connotation of Chinese luxury. Han’s interior has developed five colors: Xuanwu Black, Suzaku Red, Kirin Brown, Eclipse Blue and Sky Grey, providing consumers with three kinds of atmosphere color matching options: Xuanwu Black+Suzaku Red, Xuanwu Black+Kirin Brown and Eclipse Blue+Sky Grey, which better meet the personalized needs of luxury car consumers with high-grade style.

　　Han’s Chinese luxury is impressive. The Nappa leather raw material of the seat is selected from cattle hide imported from Brazil and processed by more than 20 processes. It has good air permeability, delicate texture and soft touch. The two-way Long Lin stitching is integrated into China aesthetics, bringing a noble and high-end look and feel. The solid wood in the car is made of nearly 100-year-old cork, which is polished by 12 processes. The strength and seismic performance are excellent, and the unique texture and high-grade gray texture create a harmonious and natural feeling. The real aluminum material of the audio cover is made of pure aluminum wire drawing technology, and the wire drawing depth is 1.33 microns. The proper embellishment effect further enhances the sense of luxury in vision and touch.

　　The DiLink 3.0 car system carried by Han echoes the Chinese luxury style. The new UI is based on the concept of "flowing clouds and flowing water" and incorporates elements such as "Hanyu" and "Taiji" in China traditional culture, which is sci-fi without losing its ancient charm; The first screen and three interfaces enhance the sense of luxury intelligence through multi-theme, personalized interface and seamless combination of voice and screen. The whole system is very easy to use. Compared with DiLink 2.0, it has greatly improved fluency, accuracy of speech recognition and reaction speed, and has become smoother.

　　Han’s Chinese luxury is not only in the front row, but also in the back row. The ample deep space created by the super-long wheelbase, the boss key on the side of the passenger seat and the rear seat supporting large-scale multi-directional electric adjustment not only bring the unique sense of dignity to the rear passengers of Chinese luxury, but also further strengthen the positioning of Han’s medium and large luxury cars.

　　Starting from Yan Yan’s devotion to strength, Han set off a booking boom with super product strength, sincere pre-sale price and increasing booking rights. Han will go on the market on July 10th, and real cars will land in terminal stores in major cities one after another. Welcome to the store to taste more exciting things of Han.

2019 German iF "Gold Award"

This year, contestants from 52 countries submitted their works.

A total of 6,375 works participated in the selection.

Among them, there are only 65 "Golden Awards".

The winning rate is only 1.0%!

Product design class

01. Midea Superior series stews

Design Company: Midea Group Foshan Branch (China)

Superior series kitchenware interprets the design elements of China, and the solid wood handle is matched with white ceramics, which is more suitable for young families. The shape is simple, soft and unique, and it is outstanding by combining the optimal materials and color matching.

02, Cila Go series study chairs

Design company: Lievore Altherr (Spain)

This set of chairs is specially designed for the use of learning and training. The Mo Landi color of the learning chair is very pleasing, and the chair is very functional.

The chair is equipped with an extended table board, and a storage space is designed in the base. At the same time, it can be disassembled and used as a stool with casters.

03, Kyocera KY-01L card phone

Design company: NTT DOCOMO, INC (Japan)

This mobile phone is only the size of a business card, and it is the thinnest mobile phone in the world. The design of electronic paper screen reduces energy consumption, and at the same time, it has a unique touch. Using unified design, the floating display effect of screen characters is created.

04. Hydro Flask Multifunctional Beverage Cup

Design company: Hydro Flask (USA)

This multifunctional beverage cup has a volume of about 350 ml, and is covered with silicone rubber sleeve, which can keep warm and cold, and can be put into bottles and cans with different thicknesses. It is an essential artifact for camping.

05, Ferrari Monza SP1 sports car

Design company: Ferrari S.P.A. (Italy)

Ferrari released the first model of the new limited edition special series "Icona", which was designed by its design team led by Ferrari design director Flavio Manzoni.

Inspired by the classic Ferrari model in 1950s, it is equipped with a V12 engine, with a sports car cockpit in the road body and a "virtual windshield".

Abandoning the traditional roof and windshield, drivers can enjoy the racing experience without wearing a helmet.

06. Ujet electric scooter

Design company: Leo Burnett-Laeufer (Germany)

This is a foldable electric bicycle with small volume and good track wheel safety. Installing navigation system, telephone and camera at the same time can deal with traffic problems in big cities.

07, Beside portable air conditioner

Design company: Daikin Industries, Ltd (Japan)

This is a portable air conditioner that can be used indoors and outdoors. The product is small and light, and the layout of the radiator is changed due to the adoption of a small compressor. Minimalist design style and functional components performed well, and passed the environmental protection certification.

08. ANAORI CARBON POT DISC steamer

Design company: Carozzeria Cawai Corp (Japan)

The name of this steamer is Record, with exquisite lines and good feel.

The material is 99.9% industrial grade pure carbon used in aviation field, which has good heat dissipation effect. Turn the lid to open and close the steam hole.

09, LUMI 2.0 new generation computer

Design company: Compal Experience Design (Taiwan Province, China)

This computer, like a desk lamp, has a very innovative screenless projection function. It uses artificial intelligence and AR technology to encourage users to learn in the game.

Visual communication and mixed reality experience are integrated. Rotating the top of the computer can project it on the wall, providing a better immersive experience.

10. Luminaire Innov-is XP1 sewing and embroidery dual-purpose machine

Design company: Brother Industries, Ltd (Japan)

This is a household sewing and embroidery machine. The highlight is the intuitive graphical interface and touch screen, and the control device is very clear.

Suitable for sewing bedding and large embroidery, it is also equipped with a projector, which can project patterns and production guides on the cloth, so that users can use it very easily.

11. Leg&Go 8in1 Deformable Balance Bicycle

Design company: "Shaman Inventions", Ltd (Latvia)

This bicycle adopts a unique frame design and can be converted into 8 different shapes such as pedal bicycle and polar bicycle. Highlights are cantilever wooden frame, natural ergonomic structure and minimal functional details.

12. Vitodens 300 gas water heater

Design company: V C/O Viessmann Group (Germany)

This water heater integrates all the parts into the box, and the appearance realizes the exquisite fillet radius and seamless slender front panel. The height of the control panel can be adjusted, and the white matte surface material blends well with the indoor environment.

13. Signia Styletto hearing AIDS

Design company: Sivantos (Germany)

This hearing aid is nothing like cold medical equipment. Slender design, incorporating young elements into it. Equipped with a portable charging box, it brings a new user experience to hearing patients.

14. Rainfinity Produktfamilie shower system

Design company: Phoenix Design GmbH & Co. KG (Germany)

This shower system adopts the latest "powder rain" spraying method, which allows people to clean their bodies from head to toe without getting wet on their faces and hair. The whole shower system includes overhead shower, hand shower and storage table, with smooth and harmonious lines.

15. Urban Iki children’s bicycle seat

Design company: Idenova BV Industrial Design (Netherlands)

Matt surface and soft color matching are the highlights of the seat, and the product is made of 3D laser technology. The device can be completed in 5 minutes, with a windshield at the front, and the 5-buckle seat belt can be easily turned back and loosened. Achieve a perfect balance between form and function.

16. LG OLED (E9) TV set

Design company: LG Electronics (Korea)

This TV adopts floating screen design, removing any elements outside the screen, and the cable can’t be seen from the front, which seems to be suspended in the air. In fact, there is a glass base and an invisible bracket behind it.

17. nest thermostat

Design company: Nest Labs Inc (USA)

This thermostat is energy-saving and easy to install. It is very convenient to cooperate with the Heat Link E system, adjust the temperature through the controller, and operate through the Nest app network.

18. Google Pixel 3 and Pixel 3 XL smartphones

Design company: Google LLC (USA)

Pixel 3 series is Google’s third-generation high-end smartphone, while Pixel 3 XL is designed for Liu Haiping, paying attention to details and the use of color materials.

It is equipped with dual front cameras, supports wireless charging, and optimizes antenna configuration. Create this series of mobile phones with excellent user experience.

19. Mino G7965 ScVi Dishwasher

Design company: Miele & Cie. KG (Germany)

This dishwasher has built-in the world’s first automatic dry powder dosing system, which will automatically spray at precise time according to demand. Tap twice to automatically open the door, which can be cleaned for 20 times.

The basket structure design is clear and convenient, and the 3D multi-curved tableware drawer can hold small ceramic tableware. The M Touch display is also convenient for users to select programs.

20. HP Spectre Folio notebook computer

Design companies: HP Design, Native Design, Bilio (USA)

This notebook computer is covered with natural grain leather, which is full of retro feeling when closed, and the curve at the hinge is full of softness.

With a variety of opening methods, the screen can be extended forward for fixed support, and the keyboard can be hidden to provide a luxurious user experience.

21. Salt & Pepper portable lamp

Design company: Tobias Grau GmbH (Germany)

This portable hand lamp is designed without cable. The upper end of the lamp is touch-sensitive, and the brightness can be easily adjusted. Integrated warmDIM technology, which can automatically adjust color temperature according to brightness.

22. IONITY electric vehicle charging station

Design company: Designworks (USA) under BMW Group.

This charging station can perfectly solve the problem of battery life of electric vehicles in long-distance journey, making electric vehicles a substitute for traditional transportation outside the city. High recognition and popular cutting-edge visual image also add points to it.

23. SIMOTICS S1FK2 servo motor

Design companies: at-design GbR (Germany) and Siemens AG (Germany)

This servo motor is suitable for mechanical tools, packaging machinery, robots and other demanding automation applications. Each detail component follows the specific technical requirements, and the interface technology is exquisite.

24. Sonos Beam Smart Bar Speaker

Design company: Sonos, Inc (USA)

This is a new type of smart speaker, which can be controlled by voice control or app. The design language is simple and smooth, the shape is small, but the sound can fill the whole room, and the listening experience is excellent.

25, Mino MasterCool series combination refrigerator

This refrigerator is elegant and pure in design, made of high-quality materials, equipped with LED lighting system and electric door opening auxiliary device.

There is also a wine cabinet next to it, all of which are wooden shelves, the width of which can be adjusted according to the diameter of the wine bottle, and there are five lighting methods to choose from.

26. Sony CL-N810 LED portable lamp

Design company: Sony Corporation (Japan)

The overall appearance of this portable lamp is very pleasing. It is a lighting artifact for outdoor travel and can also be used as a mobile phone charger. It contains a large-capacity battery, which can provide long-term lighting, simple and durable structure, waterproof and scratch-proof.

27. Sony aibo robot dog

This artificial intelligence dog can gradually establish its personality in interaction with human beings. It has a sleek and smooth modeling and simulation form, including 22 brakes, flexible action performance, and perfectly integrates artificial intelligence and mechatronics.

28. Short CERAN EXCITE glass-ceramic stove board

Design company: SCHOTT AG (Germany)

This cooktop is full of modernity, made of microcrystalline glass, strong color matching and different lighting modes, which enhances the ease of use.

29. Heidi’s ComfortSpin turntable

Design company: Paul Hettich GmbH & Co. KG (Germany)

This turntable is suitable for all refrigerators or cabinets, plug and play, and can rotate freely in 360 degrees.

Solve the daily problem of taking things from the back of refrigerator or locker.

30. Samsung VL series VL5&VL3 wireless speakers

Design company: Samsung Electronics Co., Ltd (Korea)

Samsung’s wireless speaker perfectly interprets the minimalist design style while retaining exquisite emotional details.

Users can easily rummage through the dial remote control, and can control basic operations such as pause and play through voice.

31. HEWI System 900 Health System

Design company: NOA GbR (Germany)

This is an aesthetic and functional health system, which fully considers the convenience and safety of users, and the overall design language is simple and pure.

32. ZEISS ZX1 digital camera

Design company: designaffairs GmbH (Germany)

This camera is a mirrorless full-frame camera with excellent proportion and ergonomics. The new user interface embodies the symbiosis of software and hardware, and it can be used to shoot, edit, upload and share photos directly.

33. Balanced kitchen knife set

Design company: Paul Cohen Design (Australia)

This is a set of very functional knives, with a specially designed integrated blade and handle, made of the highest grade machined stainless steel, with a black oxidized food-grade coating on the surface.

There is a magnetically connected weight at the handle, with the weight ranging from 20 to 60g. You can adjust the weight of the knife according to your own usage habits, so as to adjust the balance.

For example, if you move the weight forward, you can cut the ingredients with a knife, and if you move the weight backward, you can make fine cutting with a knife.

34. Thin-film solar ecological Hanwa

Design Company: Hanergy Mobile Energy Holding Group (China)

This tile uses the world’s leading thin-film solar technology and has the function of environmental protection and pollution-free power generation for building houses. Single-glass tri-curved tiles have achieved a new realm of photovoltaic cells, providing functional and aesthetic material choices for building construction.

35. Assem series bathtubs and sinks

Design company: SY DESIGN (Korea)

This is a series of modular bathroom products. According to the free collocation, the fixed objects can be simply shifted and reorganized to create different models to adapt to the limitations of home space.

The product design is simple and classic, the surface treatment is unique and soft, and the flexible shape adds elegance.

36. Integrated solar reel charger

Design Company: Shangyue Optoelectronic Technology Co., Ltd. (China)

This is a mobile charger with thin-film solar cell technology, which can become a charger when unfolded in the sun.

At the same time, it is equipped with a Bluetooth speaker, a flashlight, an intelligent remote control and a lithium battery. Can listen to songs, but also provide lighting, is an indispensable product for outdoor activities.

37, CineAlta VENICE (MPC-3610) digital cinema camera

This is a digital movie camera, which provides the best solution for the shooting team of large-scale movie projects. Modular design, each switch and control device are precisely designed, and the all-metal body enhances the durability of shooting in harsh environments.

38. Arcio Mito largo arc lamp

Design company: Occhio GmbH (Germany)

This lamp adopts a unique design language, using independent gold and silver thin lamps, and the materials and colors are perfectly integrated. The circular lampshade is almost weightless, as if suspended in the air. With brand-new sensor technology, touch switch can adjust brightness or smoothly switch up and down light.

39. FUJIFILM CALNEO Xair Portable X-ray System

Design company: FUJIFILM Corporation (Japan)

This portable X-ray system is introduced by Fuji Film Company of Japan. The product is small and light, and the radiation damage to patients can be reduced due to the use of high sensitivity imaging plate. From the handle, bracket to lens processing, it shows the attention to quality details. Its design reflects the concern for patient care and the workflow of medical staff.

40. VariJET 106 printing machine

Design company: Design3 (Germany)

This is a digital high-performance inkjet printer. Its design simplifies the complexity of use, coordinates functional elements, and is ergonomic. The color matching system is silver and gray, and the blue plate printed with reflective logo is added, which highlights the brand image of the manufacturer.

41. Two double-acting door handles

Design company: Pili Pili N.V. (Belgium)

This door handle needs to do two actions at the same time to open the door. It is used in dementia hospitals to prevent patients from entering other people’s rooms, ensure proper resistance and safety, and effectively reduce the workload of nursing staff.

Architectural design class

42. Farmers’ Relocation House in Dongzhiguan

Design company: gad (China)

43. Sai Shen Road Terrace Apartment

Design company: Ishikawa Sushu Architectural Design Office (Japan).

44. Media Accommodation Hotel for PyeongChang Winter Olympics in 2018

Design company: POSCO A&C (Korea)

Professional concept class

45. Volvo concept loader ZEUX

Design company: Volvo Construction Equipment (Sweden)

Legotechnical (Denmark)

46. MAN CitE concept city logistics distribution truck

Design company: MAN Truck & Bus AG (Germany)

47. BMW Vision iNEXT concept car

Design company: BMW Group Design (Germany)

48. AP 360 concept electrical installation system

Design company: schmitz Visuelle Kommunikation (Germany)

Packaging category

49, Le Beck’s beer packaging design

Design company: SERVICEPLAN/PLAN.NET GERMANY (Germany)

50, Cheong Kwang Jang Alpha Project health care products packaging

Design company: KOREA GINSENG CORPORATION (Korea)

D-ORIGIN (Korea), CFC (Korea)

51. BenQ projector pulp molding and packaging.

Design company: BenQ Corporation (Taiwan Province, China)

Visual communication class

52. Scars of Democracy website design.

Design company: SERVICEPLAN/PLAN.NET GERMANY,

MEDIAPLUS GERMANY、FIELD OF VIEW MEDIA、

Studio Heu.Land、capo’s finest

53. Art4GlobalGoals website design

Design company: denkwerk GmbH (Germany)

54. Opera Touch mobile browser App

Design company: Opera (Norway)

55, the periodic table of chemical elements web application

Design company: Art. Lebedev Studio (Russia)

56. Tian shui brand image design

Design Company: Yu Ziji Design Office (China)

57. Brand image design of Liyuan Theater

Design company: signal communication (Korea)

58. "Open your eyes" poster design

Design company: Grey Germany/KW43 Branddesign (Germany)

Interior design class

59, Samsung-inspired by you "interactive multimedia device.

Design company: Cheil worldwide (Korea)

MDLab Cheil Germany (Germany)

DaamDaam Samuso (Korea)

TAMSCHICK MEDIA+SPACE GmbH (Germany)

60. "Experience New Energy" Exhibition

Design company: SHISEIDO TEAM 101 (Japan)

WOW inc (Japan), HAKUTEN (Japan)

61. T.um Science and Technology Experience Museum

Design companies: GBO (Korea), Aworks (Korea)

62. "mccarron User Experience" Exhibition

Design companies: ATELIER BRCKNER (Germany), Speirs & Major (UK)

TAMSCHICK MEDIA+SPACE (Germany), Jason Bruges Studio (UK)

Rogers Stirk Harbour+Partners (UK)

Fashion design/user experience category

63, endoscopy department reform

Design company: Philips Design (Netherlands/USA)

EenSTUDIO (Netherlands)

FlexSim Software Products, Inc (USA)

64. SXT partner notification service

Design company: Bit Zesty (UK)

65. WeChat self-service cashier

Design Company: WeChat Pay (China)

Source: https://ifworlddesignguide.com

Selected, we know you best.

• German Red Dot Award | 2018 "Best Design Award" Works

• Appreciation of Japanese Graphic Design Master Kenya Hara’s Works

• The Wandering Earth design manuscript, the story behind art creation!

• The national industrial designers’ overtime data is exposed, and Shenzhen is the first! Almost half of designers work overtime for more than 10 hours a week.

• Nike lost! After making shoes for 20 years of annual leave, Putian finally made the genuine products begin to doubt themselves.

On April 14 th, Lei Jun, the founder of Xiaomi Automobile, issued a document today announcing that the 24-hour limited time reconfiguration will be started at 9: 00 am on April 19. Xiaomi Automobile gave a further explanation in the answer to a netizen’s question (episode 17) tonight.

Xiaomi said. The delay of car pick-up time depends on the lock time of the user’s current order Even if the user locks the order early and ranks high, the delivery cycle will be significantly increased because of the successful reconfiguration. And it cannot be returned after successful repartition, so please repartition carefully.

For the question of "why is it limited to one day?" Xiaomi said that the production of the factory and the preparation of materials were prepared in advance according to everyone’s lock orders, and the supply of materials was not timely, which in turn affected the efficiency of production and delivery of vehicles. Starting from ensuring the delivery cycle of all users, the company chose the scheme to minimize the impact, hoping to get everyone’s understanding.

The full text of Xiaomi attached to IT House is as follows:

We really weighed the impact of the reallocation on the order sequence many times, and finally decided that we need to queue up again after reallocation, which is fairer to all users.

The delay of picking up the car depends on the locking time of your current order. Even if you lock the order early and rank high, the delivery cycle will be significantly increased because of the successful reconfiguration. And it cannot be returned after successful refitting. Please refit carefully!

Since listing, we have been listening carefully to your suggestions and continuously trying our best to solve problems for you. Thank you for your trust and support. The specific rules are subject to the relocation rules in Xiaomi community, and you can also consult your sales consultant or delivery consultant for a more personalized consultation reply.

The production of the factory and the preparation of materials are prepared in advance according to everyone’s lock list. If a large number of changes are made continuously, the production will be chaotic and the material supply will not be timely, which will affect the efficiency of production and delivery of vehicles. Starting from ensuring the delivery cycle of all users, we chose the scheme to minimize the impact, hoping to get your understanding.

Due to the different default permission settings of different brands, it may be impossible to charge Xiaomi SU7 normally because it is only available for a certain brand model or the white list authorization mechanism. Before users of Xiaomi SU7 use other brands to fill piles, please make sure that the charging permission setting is turned on at the pile end. For the specific permission setting method, please refer to the instruction manual of the corresponding brand pile or communicate with its customer service for a detailed tutorial.

Taking the pile filling of Tesla’s third generation home as an example, it is necessary to change the access control of the pile end from "Tesla only" to "all vehicles" before charging Xiaomi SU7. The steps to modify the initial setting procedure are as follows:

At present, Xiaomi’s smart parking products do not support the related functions of calling vehicles from a long distance at a specific location in the parking lot.

The modified structures and parts cannot enjoy the official warranty rights; The structural and functional damage of the vehicle caused by modification is also beyond the coverage of warranty rights. Detailed warranty policy of Xiaomi SU7 can be found in official website.

Sure. After you turn on the cell phone hotspot, find the corresponding cell phone hotspot network in "Settings-Connection -WLAN" on the central control panel and connect it.

Of course, the mobile phone can also be connected to the hotspot network of the car. If you have purchased the physical buttons on the central control panel, you can use the NFC-enabled system mobile phone to connect the car hotspots by relying on the volume knob in the middle of the physical buttons on the central control panel. If there is no physical button on the central control panel, open the car hotspot network on the central control panel and connect with the mobile phone.

After the mobile phone is connected to the hot spot of the car, it can not only share the network of the car. If passengers use mobile phones equipped with Xiaomi HyperOS system, convenient control of vehicle seats, air conditioners, music, etc. can also be realized in the integrated equipment center of mobile phones.

Eleven driving assistance cameras are standard on all models of Xiaomi SU7. When the forward binocular camera detects occlusion, it will automatically turn on the heating wire in its window for heating, defogging/rain/snow removal, without manual operation.

At the same time, Xiaomi SU7 Pro and Xiaomi SU7 Max are also equipped with lidar. When occlusion is detected, the lidar window will automatically turn on the heating function, and this heating function also needs no manual operation.

Xiaomi SU7 has four electric air outlets, so you can freely choose the blowing mode and wind direction. At present, functions such as automatic wind sweeping and avoiding people blowing are not supported, and related functions will be pushed through OTA upgrade in the future.

In addition, the air conditioning system of Xiaomi SU7 is equipped with CN95 filter element, PM2.5 real-time monitoring system, AQS air quality detection system, antibacterial evaporator, etc., which makes the cabin air healthier and fresher.

Byd Han dm’s fuel tank capacity is 48 liters. As a medium and large car, BYD Han dm has body dimensions of 4,960mm, 1,910mm and 1,495mm respectively, with a wheelbase of 2,920mm. In addition to the plug-in hybrid version, there is also a pure electric version. This plug-in hybrid car uses a 2.0-liter turbocharged engine with a maximum horsepower of 192 HP and a maximum torque of 320 Nm. It is equipped with in-cylinder direct injection technology and uses an aluminum alloy cylinder head. Matching the engine is a 6-speed dual-clutch gearbox, which can improve the shift speed and transmission efficiency of the car. In terms of suspension, the front suspension of BYD Han dm adopts McPherson independent suspension, and the rear suspension adopts multi-link independent suspension, which improves the ground adhesion and grip of wheels.

　　() The Record Form of Investor Relations Activities was released on June 26th. On June 26th, 2023, the company was investigated by an institution with the type of overseas institution. The main contents of investor relations activities are introduced:

　　Q: What are the highlights of Tengshi N7?

　　A: Tengshi N7, which is positioned as an "intelligent luxury hunting and running SUV", combines the forms of hunting car, coupe and SUV, and its appearance breaks the design boundary of traditional luxury SUV models. The interior cockpit inherits π-Motion’s aesthetic concept of endless exploration of potential energy, and creates a super-sensory interactive intelligent cockpit with five senses of space, perception, hearing, touch and smell, and potential energy extension. In terms of intelligence, N7 is the world’s first intelligent air body control system (standard version), and together with Tengshi Link super intelligent interactive cockpit and Tengshi Pilot advanced intelligent driving assistance system, it forms three intelligent technologies of Tengshi N7: intelligent chassis, intelligent cockpit and intelligent driving. With the help of BYD technology empowerment, Tengshi N7 adopts hard-core technologies such as newly upgraded E platform 3.0 and CTB technology to help create a new luxury of vehicle technology.

　　Q: What’s the progress of the company’s new models at sea?

　　A: On June 22nd, 2023, BYD joined hands with Australian local partner EV Direct to hold the launch conference of BYD DOLPHIN at Ocean World on the Gold Coast. The prices announced on the spot were 38,890 Australian dollars for the standard endurance version, 44,890 Australian dollars for the long endurance version, and 49,990 Australian dollars for the sports version (about 240,000 RMB). The listing of BYD DOLPHIN has brought more choices to the Australian market. This model will continue to enrich BYD’s product matrix and car scenes in Australia, inject a touch of bright color into Australia’s new energy green future, and help Australia achieve a new energy green future.

　　Q: What is the overseas sales situation of the company’s new energy passenger cars?

　　A: According to the data of AutoLife official website in Thailand, the number of BYD ATTO3 (Yuan PLUS) was 2,025 units in May, and it won the champion of pure electric vehicle sales in Thailand for the fifth consecutive month. From January to May, 2023, the total number of BYD ATTO3 was 9,310, accounting for 38.6% of the market, and it continued to lead the pure electric passenger car market in Thailand.

　　Q: Looking forward to the advantages and highlights of the brand’s easy Sifang technology platform?

　　A: In January 2023, the company officially released Easy Sifang Technology. Easy Sifang technology takes the independent drive of four motors as the core, and comprehensively reconstructs the characteristics of new energy vehicles from three dimensions: perception, control and execution, bringing consumers the ultimate safety, performance and experience. In the future, E-Sifang technology platform will be installed on all models of Looking Up Auto as standard, and four-motor technology will be used to bring innovative driving experience to users.

　　Q: Looking forward to the channel model and the expected listing time of U8?

　　A: Wangwang U8 Deluxe Edition is expected to be officially launched in August 2023, and it is expected to be delivered in September. Looking up to the brand will adopt self-operated sales channels, including self-built looking up to the central store and looking up to the exhibition hall. At present, the first batch of store building work has been started in 16 cities, and it is expected that the trial operation will begin in August, and more cities and store building progress will be announced one after another;

　　Details of participating institutions are as follows:

Name of participating unit Category of participating units Name of participants Mizuho Securities overseas establishment Qian Jin

When it comes to Volvo, "safety" will almost be the first word in everyone’s mind. With the advantages of brand history, reputation and safety performance, Volvo has achieved double growth in brand and sales in China. Among them, XC60 is Volvo’s most popular and highest-selling model. In 2020, XC60 accounted for about 30% of Volvo’s sales in China.

Facing the luxury medium-sized SUV market which is already in the Red Sea, Volvo XC60 (parameter picture) has a place in the highly competitive market with its distinctive Nordic brand label and excellent safety performance.

On June 11th, the new XC60 was officially launched, with a total of 9 styles including 1 B4, 5 B5 and 3 T8. The official guide price is 373,900-603,900 yuan. The new car continues to strengthen its competitiveness to cope with the upgrade of its competitors. The key word this time is "intelligence".

Intelligence is the only way for Volvo to be safe.

"Intelligence" is the only way for Volvo to achieve the ultimate safety in the new era, but people are the starting point and end point of all Volvo technologies. Therefore, the upgrade focus of the new XC60 is intelligence.

In fact, in the intelligent tide of the automobile industry, the safety of automobile products is constantly approaching this aspect, including intelligent and safe driving, pedestrian safety, and car networking. As a representative in the field of automobile safety, Volvo also demonstrated its future layout of intelligent safety technology through the launch of the new XC60.

The first is the intelligent cockpit. The new intelligent concept and technology have further changed our car life and made the car operate like a smart phone.

Volvo’s new XC60 has a built-in native Android car, which is based on the standard version of the car Android system jointly developed by Volvo and Google, which can achieve better adaptation and effectively promote the establishment of an open intelligent ecosystem.

On the other hand, Volvo cooperates with the best partners in various fields, such as Ali, Tencent, Huawei, Iflytek and Gaode Map, to create the best application and service, and it can be accessed through the ONE ID account system. The most intuitive example is the WeChat scan code login machine, which is the only model that can be achieved at present.

The upgrade iteration of intelligent driving technology is the top priority of Volvo safety.

In 2015, the Volvo industry first introduced the Pilot Assist navigation assistance system, equipped with three world-first intelligent safety technologies. The whole system comes standard with City Safety urban safety assistance system, which has been iterated for many times in the past ten years, covering travel safety to every participant on the road and making safety to the extreme.

At the same time, Volvo is constantly approaching the advanced stage of intelligent driving-automatic driving, which is realized by cooperating with a series of technology companies. For example, to become the first automobile brand supported by NVIDIA OrinX chip, the powerful chip provides enough computing power for the automatic driving system, and the brand-new electronic and electrical architecture based on the central computing platform and Ethernet will ensure the high-speed data throughput required by the automatic driving function.

Volvo plans to achieve highly automatic driving assistance functions such as navigation assistance and automatic lane change according to the route set by navigation in 2023. Around 2025, automatic driving without human intervention will be realized on closed road sections. At present, it has reached a strategic partnership with Waymo, the world’s leading autonomous driving company.

In China, Volvo cooperated with Didi Chuxing to launch XC60 self-driving taxi service in Shanghai last year, and in April this year, Didi provided hundreds of XC90 self-driving cars equipped with redundant systems supporting steering and braking functions.

With the upgrading of the three strengths, the new XC60 is more competitive and has more cards.

The XC60 model has been recognized by many elite consumers in the city and established a good reputation. Therefore, the internal and external design of this annual change has not changed much. After all, this design is excellent enough. Choosing fine-tuning will be more rational and safe, mainly through the adjustment of details and materials to improve the overall texture and grade of the car.

For example, the straight waterfall chrome plating on the front face of the luxury model adds a broken line design, and the C-shaped chrome trim on both sides of the old bumper is replaced with a long strip design on the new model, which stretches the visual width of the front of the car. The sports version is replaced with a more radical bumper, and the net adopts a sharper and more dynamic blackened dot matrix style.

There are also many changes in the new XC60. All electronic gear bars have replaced the old mechanical gear bars, and the luxury version has used the Swedish royal national treasure Orrefors crystal gear bar. In addition, the medium-high configuration version will be equipped with or equipped with B&W Baohua Weijian audio system, and the whole system is still the only CleanZone? Nordic clean cockpit at the same level. On the whole, the cockpit of XC60 has a very distinctive temperament and luxury label compared with BBA of the same level and competitors of second-tier luxury brands. Many consumers choose XC60 for this set of interior.

Intelligent cockpit and safety upgrade are all reflected in the new XC60. For example, the only native built-in Android car system at the same level, the open Ali/Tencent/Huawei open ecological full coverage and Iflytek natural speech semantic recognition system provide drivers and passengers with a more convenient travel experience. In addition, the threshold of City Safety urban intelligent safety system is further lowered, and all XC60 models are equipped.

In terms of performance, the power control chassis of the new XC60 has been fully upgraded.

In terms of power, the whole new car is upgraded with 48V light mixing system, which further improves the overall performance and fuel saving level, and also significantly improves NVH and ride comfort.

Volvo Cars has formed a complete electrified product matrix including pure electric vehicles, plug-in hybrid vehicles and light hybrid vehicles. According to Volvo’s timetable for electrification transformation, all product lines will be electrified in 2021; In 2030, it became a pure electric luxury car enterprise; Strive to become a climate zero-load benchmark enterprise in 2040.

In terms of chassis control, the damping adjustment of the shock absorber of the new car tends to improve comfort, and with the seat jointly developed by the Royal Swedish Medical College, the driving comfort is further improved.

In addition, the new XC60 adopts an electronically controlled braking system to achieve a braking response of 0.15 seconds, and the braking response speed is increased by 2 times; There is also a full-time intelligent four-wheel drive system +4C adaptive chassis and air suspension equipment, which greatly improves the driving safety and handling.

Zero integer ratio is the best, attracting more rational users.

In the current market, XC60 still focuses on mainstream rivals such as Mercedes-Benz GLC, BMW X3 and Audi Q5L. In terms of brand power, Volvo may not be as good as it is, but in terms of product quality, XC60′ s advantages lie in more complete safety equipment and more cost-effective configuration advantages. There is also the tonality and connotation of Volvo’s unique brand.

Another thing I have to mention is the zero integral ratio. In the 12th Vehicle Zero-integral Ratio System Data released by China Automotive Technology Research Institute, the zero-integral ratio coefficient of BMW Brilliance X3 is 700.72%, that of Beijing Benz GLC is 614.69%, that of FAW Audi Q5L is 479.20%, and that of Volvo XC60 is only 466.60%, which is obviously the lowest among competing products of the same level.

The lower the zero integral ratio, the lower the maintenance cost of this model, not only the XC60, but also the models under the Volvo brand have lower zero integral ratio than the same level, which is a big attraction for the rational luxury car consumers, and many users who choose Volvo are actually rational buyers.

Zhong Shu

Nowadays, the competition of luxury medium-sized SUVs is becoming more and more fierce, and the "differentiation" characteristics of products will become a breakthrough. The unique Nordic design and people-oriented safety concept of XC60 will attract more and more attention. At the same time, fully accessing the online ecosystem of Ali, Tencent and Huawei, and Volvo embracing local suppliers in China to further meet the domestic market demand will become Volvo’s competitive advantage.

With the rise and development of mobile Internet, short videos provide more subdivided and high-quality content for users with different interests, and embracing short videos has become the choice of more and more people. Tik Tok Entertainment Annual Award was officially launched on January 18th, 2021. Based on Tik Tok Entertainment Big Data, the project made an annual inventory around four modules: stars, movies, dramas and variety shows, awarded industry honors to entertainment IP, companies and creators who made outstanding performance in a year, and officially released the "2020 Tik Tok Entertainment White Paper".

Among them, Zhejiang Satellite TV has won many honors in various aspects such as platform, variety show and TV, and has been recognized by the industry. Zhejiang Satellite TV likes to mention the annual influence platform. Ace to Ace won the most popular TV variety show of the year, The Voice of Heaven won the annual music variety show, Poems and Distant Places won the annual cultural variety show, Travel Notes around Youth won the annual breakthrough variety show, and Wu Tong, deputy director of Zhejiang Satellite TV Program Center, won the honor of TV person of the year.

The official Tik Tok fans of Zhejiang Satellite TV broke 17.6 million, produced 8,500 short videos independently, praised 640 million, and played about 200 billion. In addition, programs such as Run, Ace to Ace, and Voice from Heaven have all opened the Tik Tok platform, and there are countless short videos that have broken millions of likes and tens of millions of broadcasts. Zhejiang Satellite TV has blossomed on the vibrato platform with full matrix coverage, becoming a veritable "short video business king".

"Ace to Ace" has a good reputation and popularity in Qi Fei. During the program broadcast, the large and small screens are linked, and the topic "Ace to Ace" has been broadcast in Tik Tok for 12.8 billion, and short videos have repeatedly broken the circle to attract the audience’s attention. In the special period of the national anti-epidemic battle, "Ace to Ace" entered the epidemic prevention propaganda battle with thunder, showing the responsibility and responsibility of Taitai, handing over the stage to the "bravest people", and showing the strength of a variety show to warm people’s hearts and a heavy sense of social responsibility besides laughter.

With the slogan of "Voice from Heaven", "Voice from Heaven" plays music program movements, and the topic of "Voice from Heaven" has reached 5 billion in Tik Tok. The core idea of the program is to restore the moving essence of music, and thus produce emotional resonance and emotional release with tension.

"There are Poems and Distant Places", directed by the Propaganda Department of committee of cpc zhejiang provincial committee, is a brand-new practice program of integrating literature and tourism in Zhejiang Satellite TV. This program is based on the cultural travel program, exploring the poetry road culture in Zhejiang and discovering the beauty of Zhejiang culture. In terms of short video communication, "There are Poems and Distant Places" combines humanities with variety, and the short video "Crossing the River with a Reed" has a broadcast volume of over 100 million.

"Travel Notes around Youth" is a tour group composed of "Spring Tour Family", which starts a wonderful journey to various cities to appreciate the most distinctive local cultural elements and feel the Chinese cultural heritage. Explore the scenery along the way, enjoy local cuisine, and go all the way to the sun. This season, Travel Notes of Youth Circle has made great strides in the volume of communication on the Tik Tok platform, with 24 short videos with tens of millions of broadcasts.

Wu Tong, deputy director of Zhejiang Satellite TV Program Center, has produced a series of excellent programs, such as Ace to Ace, Youth Travel Season 2, I am an Actor, etc., with a double harvest of word-of-mouth ratings, continuous short videos, and repeated innovations in screen interaction. Wu Tong, who loves to try new things, won the honor of "Tik Tok TV Person of the Year", which is well deserved.

Short video, short time and long love. In the future, Zhejiang Satellite TV will produce more excellent TV programs and create more excellent short video content to accompany more viewers in all directions.

On Monday, Xiaomi announced a strategic cooperation with Leica, and the first works created by the two parties will be released in July.

Lei Jun published more details about this cooperation in Weibo. He said that the cooperation with Leica has gone deep into the product technology level, covering the entire link of smartphone images, including optics, imaging, image processing and experience. Besides the cooperation between China and Germany, Leica specially sent a team of engineers to Beijing to work side by side with Xiaomi engineers.

For the first works of both parties, Lei Jun revealed that the image performance of this product has exceeded the expectations of engineers of both parties. In the next month or so, the teams of both parties will strive for perfection and make final fine-tuning. Regarding this new flagship, there are still rumors that it may not be called Xiaomi 12 Ultra, but Xiaomi MIX5 Pro.

　

Apple announced the invitation letter of WWDC22 this week. There are five avatars with different colors in the invitation poster. It is worth noting that the green avatar in the middle wears glasses, which inevitably reminds people that WWDC may announce some information about AR/VR this time.

It’s hard to say whether there is "One more thing", but iOS, iPadOS, watchOS and macOS will definitely launch new versions. According to some current reports, iOS 16 will continue to improve the focus mode and information notification, and will also add Apple Watch mirroring function to make more efficient settings for watches on mobile phones.

IPad OS may add more professional applications this time, such as Final Cut Pro. It will also strengthen the performance in multitasking, and may allow the application window to be resized freely.

Watch OS may add a low-power mode this time, which can guarantee to run specific applications and functions under the premise of long battery life. In terms of health, sleep monitoring, female health management, medication reminder and other functions may be upgraded. In addition, watch OS will bring more new dials.

The news of the new version of macOS is less, but it is certain that it will focus more on Apple Silicon, and two Mac hardware products may be released this time.

　

Correspondents Home Network recently exposed the photos of China Radio and Television’s 5G SIM card, which is located in Jingzhou, Hubei Province, and revealed that China Radio and Television will release the number to the public at the end of June. As can be seen from the photo, the customer service telephone number of China Radio and TV Station is 10099, but it still does not exist (Beijing area) after we dialed it. According to relevant information, 10099 has just been opened in Hubei.

Some time ago, China Radio and Television announced that it would open the No.192 segment for consumers to choose from. Some netizens who are familiar with network knowledge said that they hope to choose the number starting with 192168.

In June 2019, the Ministry of Industry and Information Technology issued 5G licenses to the three major operators together with China Radio and Television. In October 2020, China Radio and Television Network Co., Ltd. was officially inaugurated and became the fourth largest operator in China.

In terms of communication frequency band, China Radio and Television has a golden frequency band of 700MHz, which was originally used for radio and television. The biggest advantage is that the signal coverage is very wide and the cost of building a communication base station is low. In order to rapidly popularize the 5G network, the Ministry of Industry and Information Technology has introduced many measures in recent years to open the 700MHz frequency band to telecom operators.

According to industry analysts, the participation of China Radio and Television will accelerate the popularization of 5G in counties, townships and rural areas, and at the same time reduce the tariff standard of communication packages.

　

Recently, People’s Education Publishing House has attracted attention because of the illustration incident of teaching materials. At the same time, some netizens have pulled out a "sky-high" educational tablet of People’s Education Society.

Official website of People’s Education Society shows that People’s Education Pad is an intelligent teaching terminal designed by People’s Education Society for primary and secondary school teachers and students. It is pre-installed with genuine people’s education digital teaching materials, which are divided into two configurations. According to the different warranty period, the pricing is different, and the price range is 3680 yuan — Between 4380 yuan. People’s Education Society disclosed in 2016 that the second generation of people’s education Pad has served more than 50 schools in Zhuhai.

The configuration of renjiao Pad is very old. It uses a large screen with 10.1-inch resolution of 1200*1920 and is equipped with MT8173 quad-core processor introduced by MediaTek in 2015. The maximum storage specification is 4+64GB, and it runs Android 6.0 system. For such a configuration, the price of more than 4,000 yuan can really be called "sky-high".

　

Redmi Note 11T series includes three models, namely Note 11T Pro, Note 11T Pro+ and Note 11T Trend Limited Edition (Astro Boy Edition), in which Astro Boy Edition is customized based on Pro+ models.

Redmi Note 11T Pro/Pro+ are the same mold models, and their designs are consistent. In terms of hardware, they are equipped with Tianji 8100 chip and 144Hz LCD direct screen (certified by DisplayMate A+). The main difference lies in the battery and charging. The Pro model has a larger battery, which is equipped with 5080mAh battery+120W fast charging, and the Pro+ model has a stronger fast charging, which is equipped with 4400.

In terms of price, the Pro model 618 starts at 1699 yuan, and the 8+128GB version is 1899 yuan. Pro+ model 8+128GB version 618 starts at 1999 yuan. Under the condition of the same specification storage, Pro+ model is more expensive than Pro model by 100 yuan.

　

OPPO Reno8 series consists of three models, namely Reno8, Reno8 Pro and Reno8 Pro+, which are equipped with Tianji 1300, Snapdragon 7 and Tianji 8100-Max chips respectively, and the latter two also have Mariana X self-developed NPU.

The three models of Reno8 series are somewhat backward in configuration compared with competing products. The starting price of the standard version is 2499 yuan, but the rear camera lacks a wide-angle lens, and it is still a 90Hz screen. The Pro version starts at 2999 yuan, but the core configuration is not excellent, and the flash memory specification of UFS 2.2 is not even as good as the previous generation. The Pro+ version starts at 3699 yuan. Although there is Mariana blessing, the aftershot equipment is not balanced.

From the point of view of configuration and cost performance, Reno8 series is really hard to compete with, and it seems a bit like "high price and low price" in those days. However, the Reno8 series also has some bright spots, such as unique color matching and design. All three models have a 32-megapixel beauty front camera, and the high-profile model Pro+ has a very narrow chin.

　

I’m sure you’ve all heard how unpopular the three-cylinder engine is in China. This time, as the staunchest supporter of the three-cylinder machine, Chevrolet finally couldn’t stand it, and launched the 1.5T four-cylinder Chuangkuo RS.

Chevrolet has always been loved by young people because of its more sporty design. However, for friends who can’t afford to buy 2.0T Mai Rui Bao and Explorer, they can only choose a three-cylinder machine if they want to buy a cheaper Chevrolet, which is why Chevrolet has been tepid at the level of 100,000. This time, I found the crux, and I believe Chevrolet will become the choice of many young people who have just entered the society.

　

The innovation and technological advantages of the new forces in building cars may be difficult for even Mercedes-Benz to catch up with. But for electric performance cars, this touched the strength of Mercedes-Benz.

Different from the performance versions of other electric vehicles, AMG EQS 53 is a genuine AMG, and the driving atmosphere and experience it brings can’t be compared with those electric vehicles with a motor and sports kit. Of course, for those who are more eager to drive, I think intelligence is behind it.

　

On May 29th, at Jiuquan Satellite Launch Center, the rocket assembly of Shenzhou XIV has been transported to the launch area, and the window launch time is expected to be around 10: 44 am on June 5th.

Like previous manned missions, the Shenzhou 14 crew consists of three astronauts, and the official candidates and backup candidates will be announced next week. According to the previous combination, this time, the old will bring the new, and new faces will appear. In addition, China’s first female astronaut, Liu Yang, may go out again. They will stay in orbit for six months, and during this period, they will also welcome the arrival of two experimental modules, "Asking for Heaven" and "Dreaming for Heaven".

Starting from the manned space mission of Shenzhou XIV, the construction of China Space Station will enter the final stage and be completed in 2022.

　

The Dragon Boat Festival holiday will be ushered in next week, and there will be no rest from June 3 to June 5 (Friday, Saturday and Sunday), for a total of three days. During this Dragon Boat Festival holiday, the national highways are not free. After the Dragon Boat Festival, there are still 10 days left in this year’s holiday balance: the Mid-Autumn Festival will be closed from September 10 to 12 for a total of 3 days; The National Day will be closed from October 1st to 7th, with a total of 7 days.

　

Glory 70 series:It will be released on May 30th, and it may be equipped with Tianji 8100/9000 chip platform.

vivo T2：Released on June 6th, iQone O6SE doll model.

Xiaomi 12 Ultra (tentative name):Released in July, Leica jointly designed Snapdragon 8+ chip with TSMC technology.

Meizu’s new flagship:After July, it is expected to be equipped with Snapdragon 8+ chip platform.

　

At yesterday’s Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, Yu Chengdong and He Xiaopeng attended the "Pioneer Dialogue on Future Automotive Innovation and Integration" officially held by the auto show.

In Yu Chengdong’s speech, he spoke frankly about his new car, the M7, and said that the M7 would completely surpass millions of luxury cars such as Toyota Erffa and Lexus LM.

Later, He Xiaopeng took the stage to give a speech and jokingly responded to Yu Chengdong’s remarks, "If it is in committee of 100, Lao Yu said so, it is estimated that there will be a lot of shoes thrown up below. Just now, Lao Yu said so above, and I kind of want to throw a shoe up. 」

　

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