In Liu Chao’s view, many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, then a car may be dumped before it can be sold. "The pure electric commercial vehicle market is very large, and anything can happen. We may not always be in an invincible position, and we must adjust our strategy at any time according to market changes."

　　Liu Chao said that our initial target this year is to sell 300 vehicles, but if the verification process goes smoothly, more sales may be achieved. Yu Yang said, "We don’t define this year as the sales year, but we hope to quickly verify and iterate the products when realizing mass transportation, and making the products well is the primary goal."

　　"Now many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, it may be dumped in an instant, so product definition and technological leadership are very important." Liu Chao, chairman and CEO of Speedleopard Technology, said in an interview with China Economic Net reporter recently that our strategy this year is to be steady and steady, and continue to polish our products while serving our existing customers.

　　Focusing on bulk transportation, the new force of commercial vehicles focuses on defining products.

　　Looking back about 10 years ago, the new forces of passenger car manufacturing mushroomed, and "Wei Xiaoli" was established at that time, and now it has developed into a brand with an annual sales of more than 100,000 vehicles. Liu Chao said, "From the perspective of the development of the new forces of car-making, it is because of the drive of’ Wei Xiaoli’ that passenger cars are available.Behind the current achievements is technological innovation. "

　　Compared with passenger cars, the new power of commercial vehicles was established 7-8 years later, mainly because commercial vehicles pursue the ultimate energy efficiency and cost, and help users to make profits. Liu Chao said bluntly, "Compared with big manufacturers, we only need to focus on technological innovation and change, so we have a certain technological leading edge."

　　According to Liu Chao, in view of the short battery life of the current "oil to electricity" electric truck,Self-gravity leads to transportation loss of tons, halving battery life in winter, back safety and many other pain points. Speed Leopard has greatly improved the performance of the whole vehicle through core technologies such as distributed electric drive bridge, 800V high-voltage power domain motherboard, intelligent chassis domain control and integrated thermal management.

　　In Liu Chao’s view, many new commercial vehicles have emerged, but if the product positioning is inaccurate and cannot meet the market demand, then a car may be dumped if it cannot be sold. On the other hand, if you stay ahead of technology, you still have a chance to stay at the table.

　　As the first model of Super Leopard Technology, Super Leopard Black King Kong locates intelligent electric heavy trucks specially designed for bulk transportation scenes. Liu Chao said, "China.There are more than 20 scenarios. At present, we only do bulk transportation, but this market segment has a market share of nearly 50%. As a start-up enterprise, if Subao Technology can succeed in this market segment, it will be the first step of marketization. "

　　In addition, traditional commercial vehicle enterprises are also forced to transform into electric intelligence, but the process will be more difficult than passenger cars. Liu Chao said that the former five main engine manufacturers of commercial vehicles, for example, may consider how to get rid of the "burden" when they want to invest in electric intelligence. In contrast, our decision-making is faster, and we may have been at the forefront.

　　"Of course, the market for pure electric commercial vehicles is very large, and anything can happen. We may not always be in an invincible position. This is unrealistic, and we must adjust our strategy at any time according to market changes." Liu Chao added.

　　Do not rush to seek sales volume, and establish a benign relationship between supply and demand with suppliers.

　　As a new force of commercial vehicles, Speed Leopard has abundant resources, and the actual measurement of its products is also excellent, with dozens of potential customers. Liu Chao said that these customers support SpeedLeopard to have more fault tolerance in the early stage, but our strategy this year is to be cautious about the first stage of rapid loading.

　　Liu Chao added, we hope to provide good service, and at the same time, we will continue to polish our products, so that new technologies can stand the test of time, and then deliver them to customers all over the country or even around the world in batches. "Our initial goal this year is to sell 300 vehicles, but if the verification process is smooth, more sales may be achieved."

　　Yu Yang, vice president of brand and marketing of Super Leopard Technology, also believes that in the field of commercial vehicles, each brand has its own distinctive product and brand characteristics, and it will also anchor a transportation scene. At this stage, we are more concerned about product attributes in special demand scenarios. We don’t define this year as the sales year, but hope to quickly verify and iterate the products when realizing batch transportation, and making the products well is the primary goal.

　　Talking about the cooperative relationship with suppliers, Liu Chao said that the whole vehicle industry chain is very long, and it is impossible for any car company to take care of everything, nor does it have the ability. "China has a perfect supply chain system. We only need to do the core extreme energy efficiency and the’ black box’ related to customer value well, and adhere to the self-research and continuous update and evolution of core technologies, and the rest will cooperate with suppliers in depth."

　　Liu Chao sighed, I know that it is not easy for start-ups, and whether the first product can be a hit is particularly important, so I put forward high requirements for parts companies. Parts companies are also under great pressure, but finally we overcame various difficulties to make our first product available, and we hope to go on with early suppliers for a long time.

　　In addition, "both automakers and parts companies are facing cost pressure, and we hope to work together to reduce costs and form a healthier and benign relationship between supply and demand, instead of simply defining ourselves as Party A." Liu Chao said. (Photo/Text China Economic Net reporter Jiang Zhiwen)

　　Economic Daily-China Economic Net July 2 With the listing date of BYD Dynasty flagship Han approaching, the distinguished models of Han EV with long battery life and the flagship models of Han EV four-wheel drive with high performance have taken the lead in landing in authorized stores in Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Hangzhou, Zhengzhou, Chengdu and Xi ‘an. Many consumers are rushing to grab fresh tasting in the first time-the safety strength, benchmarking performance and luxury quality of Han comprehensive hardcore are amazing.

　　Han’s sincere pre-sale price of 230,000-280,000 yuan, and two booking rights that can be enjoyed at the same time-"paying 99 yuan online intention money to participate in the activity of doubling Difenhui points" and "enjoying 60,000 yuan for science and technology for 10,000 yuan" are equally surprising, and both online and offline have set off a booking boom. Up to now, Han has received 13,000 online orders and 9,000 offline orders.

　　Appearance: dynamic and elegant.

　　When I first saw the real EV car, the sense of atmosphere and luxury given by the whole car was incomparable with the pictures. The first is the appearance. Han EV is developed based on the product positioning and design standards of medium and large cars, with a long wheelbase of 2920mm and a length, width and height of 4,980 mm/1,910 mm/1,495 mm, creating a powerful gas field comparable to that of executive-class cars. The Dragon Face design language adopted by Han EV combines the dragon elements of China culture with modern car-making aesthetics, and the dynamic and elegant vehicle shape with great aerodynamic efficiency is impressive.

　　From the front face of Han EV, we can vaguely see the shadow of "Dragon": the curved surface design of "Dragon Mouth", and the "Dragon Eyebrows" are incarnated as daytime running lights and position lamp, which makes people sigh the perfect combination of aesthetics and functions. The effect after lighting is cool and can enhance the product recognition of Han.

　　Coming to the side of the car, the design of the side of the Han car body is simple and hierarchical, and the waistline of the fender near the rear of the car protrudes, expressing the sense of diving power. Details such as the "Han" logo on the retractable door handle and the gentleman’s hairpin on the fender reflect unique design ingenuity.

　　In the rear part, the headlights adopt the design element of "Dragon Claw", which echoes the dragon face. The scratch-type design shows the power sense of "Dragon Claw" more vividly. When the penetrating taillights are lit, they are not only dynamic and dazzling, but also make people feel the extraordinary charm of luxury cars.

　　Interior: luxury is the bone and tradition is the rhyme.

　　From the outside to the inside, Han has created a unique aesthetic feeling and charm of Chinese luxury through the careful carving of interior layout, detailed modeling and even materials, colors and textures, which is amazing. The driving space is centered on the large-size floating central control panel, and the display and function areas extend to both sides, creating a full-fledged atmosphere for drivers and passengers. The flat-bottomed multifunctional steering wheel, full LCD instrument panel, front trim panel of co-pilot, air outlet of air conditioner and speakers are unfolded in a zigzag layout on both sides, showing the character connotation of Chinese luxury. Han’s interior has developed five colors: Xuanwu Black, Suzaku Red, Kirin Brown, Eclipse Blue and Sky Grey, providing consumers with three kinds of atmosphere color matching options: Xuanwu Black+Suzaku Red, Xuanwu Black+Kirin Brown and Eclipse Blue+Sky Grey, which better meet the personalized needs of luxury car consumers with high-grade style.

　　Han’s Chinese luxury is impressive. The Nappa leather raw material of the seat is selected from cattle hide imported from Brazil and processed by more than 20 processes. It has good air permeability, delicate texture and soft touch. The two-way Long Lin stitching is integrated into China aesthetics, bringing a noble and high-end look and feel. The solid wood in the car is made of nearly 100-year-old cork, which is polished by 12 processes. The strength and seismic performance are excellent, and the unique texture and high-grade gray texture create a harmonious and natural feeling. The real aluminum material of the audio cover is made of pure aluminum wire drawing technology, and the wire drawing depth is 1.33 microns. The proper embellishment effect further enhances the sense of luxury in vision and touch.

　　The DiLink 3.0 car system carried by Han echoes the Chinese luxury style. The new UI is based on the concept of "flowing clouds and flowing water" and incorporates elements such as "Hanyu" and "Taiji" in China traditional culture, which is sci-fi without losing its ancient charm; The first screen and three interfaces enhance the sense of luxury intelligence through multi-theme, personalized interface and seamless combination of voice and screen. The whole system is very easy to use. Compared with DiLink 2.0, it has greatly improved fluency, accuracy of speech recognition and reaction speed, and has become smoother.

　　Han’s Chinese luxury is not only in the front row, but also in the back row. The ample deep space created by the super-long wheelbase, the boss key on the side of the passenger seat and the rear seat supporting large-scale multi-directional electric adjustment not only bring the unique sense of dignity to the rear passengers of Chinese luxury, but also further strengthen the positioning of Han’s medium and large luxury cars.

　　Starting from Yan Yan’s devotion to strength, Han set off a booking boom with super product strength, sincere pre-sale price and increasing booking rights. Han will go on the market on July 10th, and real cars will land in terminal stores in major cities one after another. Welcome to the store to taste more exciting things of Han.

2019 German iF "Gold Award"

This year, contestants from 52 countries submitted their works.

A total of 6,375 works participated in the selection.

Among them, there are only 65 "Golden Awards".

The winning rate is only 1.0%!

Product design class

01. Midea Superior series stews

Design Company: Midea Group Foshan Branch (China)

Superior series kitchenware interprets the design elements of China, and the solid wood handle is matched with white ceramics, which is more suitable for young families. The shape is simple, soft and unique, and it is outstanding by combining the optimal materials and color matching.

02, Cila Go series study chairs

Design company: Lievore Altherr (Spain)

This set of chairs is specially designed for the use of learning and training. The Mo Landi color of the learning chair is very pleasing, and the chair is very functional.

The chair is equipped with an extended table board, and a storage space is designed in the base. At the same time, it can be disassembled and used as a stool with casters.

03, Kyocera KY-01L card phone

Design company: NTT DOCOMO, INC (Japan)

This mobile phone is only the size of a business card, and it is the thinnest mobile phone in the world. The design of electronic paper screen reduces energy consumption, and at the same time, it has a unique touch. Using unified design, the floating display effect of screen characters is created.

04. Hydro Flask Multifunctional Beverage Cup

Design company: Hydro Flask (USA)

This multifunctional beverage cup has a volume of about 350 ml, and is covered with silicone rubber sleeve, which can keep warm and cold, and can be put into bottles and cans with different thicknesses. It is an essential artifact for camping.

05, Ferrari Monza SP1 sports car

Design company: Ferrari S.P.A. (Italy)

Ferrari released the first model of the new limited edition special series "Icona", which was designed by its design team led by Ferrari design director Flavio Manzoni.

Inspired by the classic Ferrari model in 1950s, it is equipped with a V12 engine, with a sports car cockpit in the road body and a "virtual windshield".

Abandoning the traditional roof and windshield, drivers can enjoy the racing experience without wearing a helmet.

06. Ujet electric scooter

Design company: Leo Burnett-Laeufer (Germany)

This is a foldable electric bicycle with small volume and good track wheel safety. Installing navigation system, telephone and camera at the same time can deal with traffic problems in big cities.

07, Beside portable air conditioner

Design company: Daikin Industries, Ltd (Japan)

This is a portable air conditioner that can be used indoors and outdoors. The product is small and light, and the layout of the radiator is changed due to the adoption of a small compressor. Minimalist design style and functional components performed well, and passed the environmental protection certification.

08. ANAORI CARBON POT DISC steamer

Design company: Carozzeria Cawai Corp (Japan)

The name of this steamer is Record, with exquisite lines and good feel.

The material is 99.9% industrial grade pure carbon used in aviation field, which has good heat dissipation effect. Turn the lid to open and close the steam hole.

09, LUMI 2.0 new generation computer

Design company: Compal Experience Design (Taiwan Province, China)

This computer, like a desk lamp, has a very innovative screenless projection function. It uses artificial intelligence and AR technology to encourage users to learn in the game.

Visual communication and mixed reality experience are integrated. Rotating the top of the computer can project it on the wall, providing a better immersive experience.

10. Luminaire Innov-is XP1 sewing and embroidery dual-purpose machine

Design company: Brother Industries, Ltd (Japan)

This is a household sewing and embroidery machine. The highlight is the intuitive graphical interface and touch screen, and the control device is very clear.

Suitable for sewing bedding and large embroidery, it is also equipped with a projector, which can project patterns and production guides on the cloth, so that users can use it very easily.

11. Leg&Go 8in1 Deformable Balance Bicycle

Design company: "Shaman Inventions", Ltd (Latvia)

This bicycle adopts a unique frame design and can be converted into 8 different shapes such as pedal bicycle and polar bicycle. Highlights are cantilever wooden frame, natural ergonomic structure and minimal functional details.

12. Vitodens 300 gas water heater

Design company: V C/O Viessmann Group (Germany)

This water heater integrates all the parts into the box, and the appearance realizes the exquisite fillet radius and seamless slender front panel. The height of the control panel can be adjusted, and the white matte surface material blends well with the indoor environment.

13. Signia Styletto hearing AIDS

Design company: Sivantos (Germany)

This hearing aid is nothing like cold medical equipment. Slender design, incorporating young elements into it. Equipped with a portable charging box, it brings a new user experience to hearing patients.

14. Rainfinity Produktfamilie shower system

Design company: Phoenix Design GmbH & Co. KG (Germany)

This shower system adopts the latest "powder rain" spraying method, which allows people to clean their bodies from head to toe without getting wet on their faces and hair. The whole shower system includes overhead shower, hand shower and storage table, with smooth and harmonious lines.

15. Urban Iki children’s bicycle seat

Design company: Idenova BV Industrial Design (Netherlands)

Matt surface and soft color matching are the highlights of the seat, and the product is made of 3D laser technology. The device can be completed in 5 minutes, with a windshield at the front, and the 5-buckle seat belt can be easily turned back and loosened. Achieve a perfect balance between form and function.

16. LG OLED (E9) TV set

Design company: LG Electronics (Korea)

This TV adopts floating screen design, removing any elements outside the screen, and the cable can’t be seen from the front, which seems to be suspended in the air. In fact, there is a glass base and an invisible bracket behind it.

17. nest thermostat

Design company: Nest Labs Inc (USA)

This thermostat is energy-saving and easy to install. It is very convenient to cooperate with the Heat Link E system, adjust the temperature through the controller, and operate through the Nest app network.

18. Google Pixel 3 and Pixel 3 XL smartphones

Design company: Google LLC (USA)

Pixel 3 series is Google’s third-generation high-end smartphone, while Pixel 3 XL is designed for Liu Haiping, paying attention to details and the use of color materials.

It is equipped with dual front cameras, supports wireless charging, and optimizes antenna configuration. Create this series of mobile phones with excellent user experience.

19. Mino G7965 ScVi Dishwasher

Design company: Miele & Cie. KG (Germany)

This dishwasher has built-in the world’s first automatic dry powder dosing system, which will automatically spray at precise time according to demand. Tap twice to automatically open the door, which can be cleaned for 20 times.

The basket structure design is clear and convenient, and the 3D multi-curved tableware drawer can hold small ceramic tableware. The M Touch display is also convenient for users to select programs.

20. HP Spectre Folio notebook computer

Design companies: HP Design, Native Design, Bilio (USA)

This notebook computer is covered with natural grain leather, which is full of retro feeling when closed, and the curve at the hinge is full of softness.

With a variety of opening methods, the screen can be extended forward for fixed support, and the keyboard can be hidden to provide a luxurious user experience.

21. Salt & Pepper portable lamp

Design company: Tobias Grau GmbH (Germany)

This portable hand lamp is designed without cable. The upper end of the lamp is touch-sensitive, and the brightness can be easily adjusted. Integrated warmDIM technology, which can automatically adjust color temperature according to brightness.

22. IONITY electric vehicle charging station

Design company: Designworks (USA) under BMW Group.

This charging station can perfectly solve the problem of battery life of electric vehicles in long-distance journey, making electric vehicles a substitute for traditional transportation outside the city. High recognition and popular cutting-edge visual image also add points to it.

23. SIMOTICS S1FK2 servo motor

Design companies: at-design GbR (Germany) and Siemens AG (Germany)

This servo motor is suitable for mechanical tools, packaging machinery, robots and other demanding automation applications. Each detail component follows the specific technical requirements, and the interface technology is exquisite.

24. Sonos Beam Smart Bar Speaker

Design company: Sonos, Inc (USA)

This is a new type of smart speaker, which can be controlled by voice control or app. The design language is simple and smooth, the shape is small, but the sound can fill the whole room, and the listening experience is excellent.

25, Mino MasterCool series combination refrigerator

This refrigerator is elegant and pure in design, made of high-quality materials, equipped with LED lighting system and electric door opening auxiliary device.

There is also a wine cabinet next to it, all of which are wooden shelves, the width of which can be adjusted according to the diameter of the wine bottle, and there are five lighting methods to choose from.

26. Sony CL-N810 LED portable lamp

Design company: Sony Corporation (Japan)

The overall appearance of this portable lamp is very pleasing. It is a lighting artifact for outdoor travel and can also be used as a mobile phone charger. It contains a large-capacity battery, which can provide long-term lighting, simple and durable structure, waterproof and scratch-proof.

27. Sony aibo robot dog

This artificial intelligence dog can gradually establish its personality in interaction with human beings. It has a sleek and smooth modeling and simulation form, including 22 brakes, flexible action performance, and perfectly integrates artificial intelligence and mechatronics.

28. Short CERAN EXCITE glass-ceramic stove board

Design company: SCHOTT AG (Germany)

This cooktop is full of modernity, made of microcrystalline glass, strong color matching and different lighting modes, which enhances the ease of use.

29. Heidi’s ComfortSpin turntable

Design company: Paul Hettich GmbH & Co. KG (Germany)

This turntable is suitable for all refrigerators or cabinets, plug and play, and can rotate freely in 360 degrees.

Solve the daily problem of taking things from the back of refrigerator or locker.

30. Samsung VL series VL5&VL3 wireless speakers

Design company: Samsung Electronics Co., Ltd (Korea)

Samsung’s wireless speaker perfectly interprets the minimalist design style while retaining exquisite emotional details.

Users can easily rummage through the dial remote control, and can control basic operations such as pause and play through voice.

31. HEWI System 900 Health System

Design company: NOA GbR (Germany)

This is an aesthetic and functional health system, which fully considers the convenience and safety of users, and the overall design language is simple and pure.

32. ZEISS ZX1 digital camera

Design company: designaffairs GmbH (Germany)

This camera is a mirrorless full-frame camera with excellent proportion and ergonomics. The new user interface embodies the symbiosis of software and hardware, and it can be used to shoot, edit, upload and share photos directly.

33. Balanced kitchen knife set

Design company: Paul Cohen Design (Australia)

This is a set of very functional knives, with a specially designed integrated blade and handle, made of the highest grade machined stainless steel, with a black oxidized food-grade coating on the surface.

There is a magnetically connected weight at the handle, with the weight ranging from 20 to 60g. You can adjust the weight of the knife according to your own usage habits, so as to adjust the balance.

For example, if you move the weight forward, you can cut the ingredients with a knife, and if you move the weight backward, you can make fine cutting with a knife.

34. Thin-film solar ecological Hanwa

Design Company: Hanergy Mobile Energy Holding Group (China)

This tile uses the world’s leading thin-film solar technology and has the function of environmental protection and pollution-free power generation for building houses. Single-glass tri-curved tiles have achieved a new realm of photovoltaic cells, providing functional and aesthetic material choices for building construction.

35. Assem series bathtubs and sinks

Design company: SY DESIGN (Korea)

This is a series of modular bathroom products. According to the free collocation, the fixed objects can be simply shifted and reorganized to create different models to adapt to the limitations of home space.

The product design is simple and classic, the surface treatment is unique and soft, and the flexible shape adds elegance.

36. Integrated solar reel charger

Design Company: Shangyue Optoelectronic Technology Co., Ltd. (China)

This is a mobile charger with thin-film solar cell technology, which can become a charger when unfolded in the sun.

At the same time, it is equipped with a Bluetooth speaker, a flashlight, an intelligent remote control and a lithium battery. Can listen to songs, but also provide lighting, is an indispensable product for outdoor activities.

37, CineAlta VENICE (MPC-3610) digital cinema camera

This is a digital movie camera, which provides the best solution for the shooting team of large-scale movie projects. Modular design, each switch and control device are precisely designed, and the all-metal body enhances the durability of shooting in harsh environments.

38. Arcio Mito largo arc lamp

Design company: Occhio GmbH (Germany)

This lamp adopts a unique design language, using independent gold and silver thin lamps, and the materials and colors are perfectly integrated. The circular lampshade is almost weightless, as if suspended in the air. With brand-new sensor technology, touch switch can adjust brightness or smoothly switch up and down light.

39. FUJIFILM CALNEO Xair Portable X-ray System

Design company: FUJIFILM Corporation (Japan)

This portable X-ray system is introduced by Fuji Film Company of Japan. The product is small and light, and the radiation damage to patients can be reduced due to the use of high sensitivity imaging plate. From the handle, bracket to lens processing, it shows the attention to quality details. Its design reflects the concern for patient care and the workflow of medical staff.

40. VariJET 106 printing machine

Design company: Design3 (Germany)

This is a digital high-performance inkjet printer. Its design simplifies the complexity of use, coordinates functional elements, and is ergonomic. The color matching system is silver and gray, and the blue plate printed with reflective logo is added, which highlights the brand image of the manufacturer.

41. Two double-acting door handles

Design company: Pili Pili N.V. (Belgium)

This door handle needs to do two actions at the same time to open the door. It is used in dementia hospitals to prevent patients from entering other people’s rooms, ensure proper resistance and safety, and effectively reduce the workload of nursing staff.

Architectural design class

42. Farmers’ Relocation House in Dongzhiguan

Design company: gad (China)

43. Sai Shen Road Terrace Apartment

Design company: Ishikawa Sushu Architectural Design Office (Japan).

44. Media Accommodation Hotel for PyeongChang Winter Olympics in 2018

Design company: POSCO A&C (Korea)

Professional concept class

45. Volvo concept loader ZEUX

Design company: Volvo Construction Equipment (Sweden)

Legotechnical (Denmark)

46. MAN CitE concept city logistics distribution truck

Design company: MAN Truck & Bus AG (Germany)

47. BMW Vision iNEXT concept car

Design company: BMW Group Design (Germany)

48. AP 360 concept electrical installation system

Design company: schmitz Visuelle Kommunikation (Germany)

Packaging category

49, Le Beck’s beer packaging design

Design company: SERVICEPLAN/PLAN.NET GERMANY (Germany)

50, Cheong Kwang Jang Alpha Project health care products packaging

Design company: KOREA GINSENG CORPORATION (Korea)

D-ORIGIN (Korea), CFC (Korea)

51. BenQ projector pulp molding and packaging.

Design company: BenQ Corporation (Taiwan Province, China)

Visual communication class

52. Scars of Democracy website design.

Design company: SERVICEPLAN/PLAN.NET GERMANY,

MEDIAPLUS GERMANY、FIELD OF VIEW MEDIA、

Studio Heu.Land、capo’s finest

53. Art4GlobalGoals website design

Design company: denkwerk GmbH (Germany)

54. Opera Touch mobile browser App

Design company: Opera (Norway)

55, the periodic table of chemical elements web application

Design company: Art. Lebedev Studio (Russia)

56. Tian shui brand image design

Design Company: Yu Ziji Design Office (China)

57. Brand image design of Liyuan Theater

Design company: signal communication (Korea)

58. "Open your eyes" poster design

Design company: Grey Germany/KW43 Branddesign (Germany)

Interior design class

59, Samsung-inspired by you "interactive multimedia device.

Design company: Cheil worldwide (Korea)

MDLab Cheil Germany (Germany)

DaamDaam Samuso (Korea)

TAMSCHICK MEDIA+SPACE GmbH (Germany)

60. "Experience New Energy" Exhibition

Design company: SHISEIDO TEAM 101 (Japan)

WOW inc (Japan), HAKUTEN (Japan)

61. T.um Science and Technology Experience Museum

Design companies: GBO (Korea), Aworks (Korea)

62. "mccarron User Experience" Exhibition

Design companies: ATELIER BRCKNER (Germany), Speirs & Major (UK)

TAMSCHICK MEDIA+SPACE (Germany), Jason Bruges Studio (UK)

Rogers Stirk Harbour+Partners (UK)

Fashion design/user experience category

63, endoscopy department reform

Design company: Philips Design (Netherlands/USA)

EenSTUDIO (Netherlands)

FlexSim Software Products, Inc (USA)

64. SXT partner notification service

Design company: Bit Zesty (UK)

65. WeChat self-service cashier

Design Company: WeChat Pay (China)

Source: https://ifworlddesignguide.com

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On April 14 th, Lei Jun, the founder of Xiaomi Automobile, issued a document today announcing that the 24-hour limited time reconfiguration will be started at 9: 00 am on April 19. Xiaomi Automobile gave a further explanation in the answer to a netizen’s question (episode 17) tonight.

Xiaomi said. The delay of car pick-up time depends on the lock time of the user’s current order Even if the user locks the order early and ranks high, the delivery cycle will be significantly increased because of the successful reconfiguration. And it cannot be returned after successful repartition, so please repartition carefully.

For the question of "why is it limited to one day?" Xiaomi said that the production of the factory and the preparation of materials were prepared in advance according to everyone’s lock orders, and the supply of materials was not timely, which in turn affected the efficiency of production and delivery of vehicles. Starting from ensuring the delivery cycle of all users, the company chose the scheme to minimize the impact, hoping to get everyone’s understanding.

The full text of Xiaomi attached to IT House is as follows:

We really weighed the impact of the reallocation on the order sequence many times, and finally decided that we need to queue up again after reallocation, which is fairer to all users.

The delay of picking up the car depends on the locking time of your current order. Even if you lock the order early and rank high, the delivery cycle will be significantly increased because of the successful reconfiguration. And it cannot be returned after successful refitting. Please refit carefully!

Since listing, we have been listening carefully to your suggestions and continuously trying our best to solve problems for you. Thank you for your trust and support. The specific rules are subject to the relocation rules in Xiaomi community, and you can also consult your sales consultant or delivery consultant for a more personalized consultation reply.

The production of the factory and the preparation of materials are prepared in advance according to everyone’s lock list. If a large number of changes are made continuously, the production will be chaotic and the material supply will not be timely, which will affect the efficiency of production and delivery of vehicles. Starting from ensuring the delivery cycle of all users, we chose the scheme to minimize the impact, hoping to get your understanding.

Due to the different default permission settings of different brands, it may be impossible to charge Xiaomi SU7 normally because it is only available for a certain brand model or the white list authorization mechanism. Before users of Xiaomi SU7 use other brands to fill piles, please make sure that the charging permission setting is turned on at the pile end. For the specific permission setting method, please refer to the instruction manual of the corresponding brand pile or communicate with its customer service for a detailed tutorial.

Taking the pile filling of Tesla’s third generation home as an example, it is necessary to change the access control of the pile end from "Tesla only" to "all vehicles" before charging Xiaomi SU7. The steps to modify the initial setting procedure are as follows:

At present, Xiaomi’s smart parking products do not support the related functions of calling vehicles from a long distance at a specific location in the parking lot.

The modified structures and parts cannot enjoy the official warranty rights; The structural and functional damage of the vehicle caused by modification is also beyond the coverage of warranty rights. Detailed warranty policy of Xiaomi SU7 can be found in official website.

Sure. After you turn on the cell phone hotspot, find the corresponding cell phone hotspot network in "Settings-Connection -WLAN" on the central control panel and connect it.

Of course, the mobile phone can also be connected to the hotspot network of the car. If you have purchased the physical buttons on the central control panel, you can use the NFC-enabled system mobile phone to connect the car hotspots by relying on the volume knob in the middle of the physical buttons on the central control panel. If there is no physical button on the central control panel, open the car hotspot network on the central control panel and connect with the mobile phone.

After the mobile phone is connected to the hot spot of the car, it can not only share the network of the car. If passengers use mobile phones equipped with Xiaomi HyperOS system, convenient control of vehicle seats, air conditioners, music, etc. can also be realized in the integrated equipment center of mobile phones.

Eleven driving assistance cameras are standard on all models of Xiaomi SU7. When the forward binocular camera detects occlusion, it will automatically turn on the heating wire in its window for heating, defogging/rain/snow removal, without manual operation.

At the same time, Xiaomi SU7 Pro and Xiaomi SU7 Max are also equipped with lidar. When occlusion is detected, the lidar window will automatically turn on the heating function, and this heating function also needs no manual operation.

Xiaomi SU7 has four electric air outlets, so you can freely choose the blowing mode and wind direction. At present, functions such as automatic wind sweeping and avoiding people blowing are not supported, and related functions will be pushed through OTA upgrade in the future.

In addition, the air conditioning system of Xiaomi SU7 is equipped with CN95 filter element, PM2.5 real-time monitoring system, AQS air quality detection system, antibacterial evaporator, etc., which makes the cabin air healthier and fresher.

Wen’s financial stories are written by Ning Yutian and edited by Chen Jiying.

From the four love stories of "Cowherd and Weaver Girl, Legend of White Snake, Legend of Meng Jiangnu and butterfly lovers" to one of the four happy events of China "Wedding Night"; From the grape tree on Tanabata to the first cup of milk tea in autumn; From the old adage that "there are three unfilial things, and no heirs are great" to the daily routine of urging marriage and love for seven aunts and eight aunts on holidays … … Marriage has always been the eternal obsession of most people in China.

At the same time, with the demand for marriage and love reaching its peak after 1990s, gradually entering marriageable age after 00, the divorce rate rising year by year, and the aging population increasing, the number of singles with marriage and love needs is growing. By 2019, the total number of singles in China is about 300 million.

However, the world is not very friendly to single dog. They may not only be questioned by their parents and puzzled by their relatives and friends, but also go through eighty-one difficult on the road of courtship: racking their brains to take off their orders but being hunted by "killing pigs"; Falling out of love and being cheated by emotional recovery institutions; In order to get rid of one-way PUA training, but lost the ability of true love … …

Wheat was born in a rural family, the cooking style of dry wood stoves, the father who sold coolies to make money, and the mother who had to hesitate to buy clothes for tens of dollars … … The bleak family situation has made wheat thrifty and bitter since childhood.

After graduating from college, she became a salesman with a monthly income of over 10,000 yuan. After the holiday at the end of the year, she went home for the New Year with the money she had saved for half a year, but it ushered in the beginning of a nightmare … …

The epidemic came unexpectedly, the company’s business was stagnant, and her family worried about her risk of infection and tried their best to prevent wheat from reworking.

In this way, she broke her income. However, "I feel uncomfortable if I don’t make money for a day", and she began to find ways to make money online.

At the end of March, she decided to try sending short videos in Tik Tok. The first video was only played for 20 or 30 minutes, but someone paid attention to it and privately believed in Wheat.

The two chatted. "At that time, I thought he was very interesting and nice. Later, he asked me to add his QQ."

Watching the men’s QQ space and vibrato videos, Mai found that the other party turned out to be an excellent boy in all aspects: Fudan University’s bright academic qualifications, decent and rich programmer work, two generations of well-off family in business, and high-end and comfortable petty bourgeoisie life … … "At first, I felt that there was a big gap between us, and he was too unattainable; Looking at the photos, he has tattoos and earrings, which is a bit evil and looks very fancy. I can’t control it. "

However, the boy seems to be very concerned about wheat, and he actively shared his growing experience, took his parents out for a trip, accompanied his uncle for morning running and fitness, and helped his friends in distress … … "We talk about everything, just like my old friends who have known each other for years."

In this way, wheat gradually became interested in this male netizen.

On April 1 ST, the male netizen asked Mai to help manage his investment account, and also told him his password and investment method.

"I was very touched and felt that he trusted me so much." Not long after, Mai witnessed the income of thousands of dollars in the boy’s account.

One day later, the boy generously shared his way to get rich with Wheat. "This is the way I found by taking advantage of the loopholes in the platform, and I won’t lose money." He claimed that he also misappropriated the company’s funds to bet, so he asked Wheat to keep it secret. "Otherwise, I will face legal risks."

"In order not to hurt him, I took the initiative to delete the chat record and reminded him to delete it too." Wheat is convinced.

At the beginning, wheat invested 2000 yuan and earned hundreds in a few minutes; Then invest another 20,000 yuan, and thousands of dollars will arrive in an instant; "But every time I have to go to the customer service to recharge, I feel so troublesome. Just charge a little more and withdraw the cash together."

Wheat took out all his savings of80,000 yuan and took a handful of All in.

"Later, he told me that there was an activity recently, and if I upgraded, I could get more lottery money, and then encouraged me to continue to replenish my money."

When Wheat hesitated, the boy used the killer weapon: "We finally have so much principal, so we should invest more, and then we can buy a house together."

So, Wheat remembered the passbook at home again, and added 500,000 yuan. Seeing that the account balance rose from more than 500,000 yuan to more than 1 million yuan, Wheat was ecstatic and anxious to withdraw the money.

At the same time, I am also grateful to her "noble person". "I asked him for Alipay account number or bank card number, and I wanted to transfer some money to him, so that I could be grateful."

The boy claimed that he had forgotten to pay back the money before, so he stopped using Alipay. "He also said that he didn’t want my money. He earned more than me, and I was even more moved."

However, joy begets sorrow, and before wheat has taken out the money, the account number shows that it has been frozen. "I immediately panicked. He said that his was also frozen. Let me not panic. He has encountered this situation before. Let me ask the customer service how to unfreeze it."

After consulting customer service, Wheat learned that it had to recharge 150,000 yuan before it could be thawed. In order to avoid the huge sinking cost, she took out the last 100,000 yuan from the passbook at home and borrowed 50,000 yuan from the online loan platform.

The account was finally unfrozen. Wheat thought it was ready to withdraw cash, but the customer service said that it needed 7 times of running water, that is, more than 7 million yuan.

Before the wheat collected enough money, the account balance suddenly fell from more than 1.5 million to 83 yuan; The boy also said that the money he invested was also trapped, leaving only a dime.

"He said he was sorry for me first, and then he was pathetic, saying he was afraid to go back to the company and tell his family. I began to feel sorry for him. I felt that my family had not discovered my loss. His pressure was definitely greater than mine. Instead, I began to comfort him and let him not blame himself. "

However, the boy gradually became indifferent to wheat and disappeared completely after the end of April. She once worried that he disappeared because he was taken away by the police … …

"At that time, I was so concerned about him that I felt that even if he was sentenced to ten, twenty or thirty years, I would wait for him, and even thought about taking care of his parents and filial piety for him when I was free."

While Wheat was worried about his "lover", his mother found that the passbook at home was missing, and when she watched her mother get angry in a hurry, Wheat confessed … … Mother suddenly collapsed on the ground.

The family took the wheat to the police, but she never wanted to believe that her "soul mate" was a liar. Later, she searched and browsed various cases of "killing pig plates" on the Internet, and she woke up like a dream.

After the incident was exposed, grandma swore every day that wheat was a black sheep; My sister also blamed her for losing her parents’ hard-earned money for a lifetime, and even hit her with anger; Father was silent and never spoke to her again … …

My mother was afraid of wheat, so she comforted her all the time, even contradicting the whole family. "That was the dowry that my mother saved for you."

Wheat is deeply in remorse and remorse. The liar cheated her of her money and stole her heart. "Now, I hate him and hope that he will be caught and brought to justice; But sometimes I want to love him, and it’s ridiculous to think about it. There should be few people who know that they are cheated and miss the liar. "

After being cheated by the emotional recovery agency, Chenchen posted the experience of being cheated on Xiaohongshu, and the followers were in an endless stream.

There are not a few victims with similar experiences, and many comments in the comment area: "Good exposure! I have also been cheated, and I want to ask how to recover the money "; "I was almost cheated, and he kept urging me to pay"; "Is there any XX organization cheated" … …

There are also many people who plan to place an order, "I am still ready to participate"; "It’s so expensive to recover" … …

Xiaohongshu met a constellation blogger and signed 3400 yuan to save the service.

Last year, Chenchen quarreled with her boyfriend who had been in love for many years and broke up.

Very sad, Chenchen searched for "How to save XX constellation boyfriend" in Xiaohongshu, and a sign blogger’s post attracted her attention. After Chenchen left a message below, the blogger quickly wrote Chenchen privately and proposed to add WeChat to help Chenchen save her boyfriend.

Chenchen was cautious at first, and specifically asked whether to charge. After getting a negative reply, she added the blogger WeChat.

After adding WeChat, the blogger claimed that he was only an emotional teacher’s assistant, and pushed WeChat, who claimed to be Liu Zhe’s "emotional counselor", to Chenchen.

Liu Zhe said that it is not difficult to recover. "I am in the same constellation as your boyfriend. He must still love you, but you can only make a plan by paying money. You will probably get five or six thousand in this situation."

Chenchen said that he was short of money, and Liu Zhe made an exception and discounted it to 3400.

Seeing that Chenchen was still hesitating, Liu Zhe sent a business license, a screenshot of Tianyan, etc., showing that the other organization was named Encounter Psychological Consulting Co., Ltd. (now renamed X Wo Education Consulting Co., Ltd.).

At the same time, Liu Zhe repeatedly reminded Chenchen that "if you miss the best opportunity, you will regret it later", creating a sense of urgency. At the same time, he also promised that the recovery was ineffective and the fee could be refunded.

In the end, Chenchen’s defense line completely collapsed, and he paid a monthly service of 3,400 yuan.

After paying the money, he was recommended to Enmou, the director of the guidance department, who arranged one-on-one "emotional mentor" for him, calling himself Jane Eyre.

During the service, Jane Eyre instructed Chenchen to send some positive energy circle of friends visible only to her and her boyfriend, "or forward the WeChat official account articles recommended by her. They didn’t give me any psychological counseling from beginning to end. At that time, I was slightly depressed, and they didn’t care. They just said a word — — ‘ Calm down ’ 。”

Day after day, Chenchen’s relationship with her boyfriend made no progress, and finally her boyfriend blacked her out directly. So Jane Eyre instructed her to bring gifts to her boyfriend’s house.

At first, Chenchen strongly refused, "My boyfriend is stubborn, which will annoy him", but under the brainwashing of Jane Eyre and the urgency of saving her boyfriend, Chenchen got up the courage to go, and as a result, her boyfriend closed the door and disappeared.

After the relationship deteriorated completely, Chenchen continued to ask for help.

Jane Eyre’s plan is to improve women’s charm and emotional intelligence in the morning. "You have to sign up for two more courses."

At this time, Chenchen was completely awake and asked the organization to refund in full. As a result, the organization not only refused to refund, but also blamed Chenchen’s "own problems" for the failure of recovery.

Chenchen suddenly remembered that when she talked with Liu Zhe about buying classes in the early stage, the latter provided her with a contract sample about the refund, so she quickly turned out the contract. What shocked her was that the contract finally signed was "a thousand miles away" from the contract presented by Liu Zhe during the initial communication — — The refund clause is missing.

At the same time, the above-mentioned "teachers" have blacked them out and deleted them; The redemption agencies that provide services for them and the WeChat nicknames of "teachers" have been renamed several times; The account content of the aforementioned Little Red Book constellation blogger has also been completely emptied … …

In fact, the "master of emotion" has no license to work, and his education and experience are not limited.

Chenchen was not the only one who was deceived. In July this year, the Shanghai police detected the case of "emotional redemption" fraud, arrested 69 suspects, and initially verified more than 500 cases involving more than 7 million yuan across the country.

Caijing Story also talked about the victims of several emotional recovery institutions and summarized the routines of the above-mentioned emotional recovery institutions: the content platform publishes emotional articles to drain — Contact and contact induce signing a bill to buy a class — Prevarication, procrastination, perfunctory, and providing unreliable and unfeasible suggestions — Success depends entirely on nature, and failure will lead to a second promotion renewal fee — PUA shirks its responsibility if the fee is not renewed.

There are many similar victims. In the case of black cat complaints, "emotional consultation" was used as the key word, and more than 600 complaints were retrieved. Most of the complainants’ experiences were exactly the same as those of Chenchen.

Moreover, such fraudulent institutions have built a mature organizational system, including media propaganda department, technology department, customer service department, planning department and other departments.

The Media Propaganda Department publishes emotional articles on major platforms, operates platform accounts to attract customers, collects and deletes negative information of the company, is responsible for compiling false comments on platform accounts and official online shopping malls, and uses the "screenshot monster-WeChat conversation to generate a false chat record to" create "successful cases of emotional recovery to attract more customers;

The technical department is responsible for promoting false stories to save feelings, saving successful cases, using search keywords to bid on Baidu, Google and other platforms, and establishing web pages;

The customer service department manages receptionists and customer service personnel, and the customer service specifically contacts the victims through WeChat to promote various services such as warming up love, emotional recovery, and persuasion of mistress … …

In a recruitment software, many emotional consulting companies have a low threshold for the position of "emotional/marriage consultant": on the one hand, the job description has a strong sales color; On the other hand, there are no rigid requirements such as psychology-related majors and psychological counseling certificates, and more labels are "unlimited experience" and "unlimited academic qualifications".

After Caijing Story once communicated the above positions in the name of job hunting and told the other party that there was no psychological counseling certificate, many companies still said it was acceptable.

In other words, the "master of emotional recovery" who holds Cupid’s arrow in your eyes and can influence marriage and love is likely to be a young man with no psychological knowledge and not rich emotional experience.

In this regard, Quan Yunfeng, the founder of Peng Orange Psychology, told Caijing Story: "There is no ’ in psychology; Emotional redemption ’ This entry, in essence, is a concept that has been commercially packaged. And their routines, including WeChat chatting and sending friends circle, have long been out of the scope of psychological counseling. "

He also revealed to the "Financial Stories" that the marketing investment of many so-called emotional counseling institutions now accounts for more than 60%. "This has been divorced from the origin of psychological counseling services."

The little hero can’t tell whether he is a victim or a perpetrator. "Maybe both? ！”

Xiaojie, who was born in a small county in the Central Plains, is a typical Phoenix man. Because he studied in an engineering college, there were more men than women, and he never talked about his girlfriend until he graduated from college.

After graduating, he worked for five or six years, bought a house in a second-tier city, and did not call several times in succession. His parents kept urging marriage, so at the beginning of 2018, he successively downloaded a number of social software, such as Momo and Exploration.

Through the online chat on the screen, the confession of love slipped left and right, which eliminated his shyness and shyness, but either he fell into the embarrassment of nothing to say when chatting, or when he met offline, Xiaojie would "see the light die" with the girls.

Hard hit, Xiaojie was ready to turn to the Internet, and then went to the website of a love training institution.

On the page, various training products are displayed in different categories: 599 yuan crash course, 1599 yuan introductory course, 3599 yuan systematic training course, 7899 yuan growth advanced class and so on.

A number of contact information popped up on the screen, and Xiaojie tried to add a tutor to consult. The other party first sent him a free study material and encouraged him to sign up for class.

At this time, Xiaojie was dubious and didn’t intend to report to class. After reading the free materials roughly, he began to try.

Drawing a tiger according to a cat, Xiaojie, who was originally dull, tried to play a "caring and warm man". In the second half of 2018, Xiaojie finally decided to have a relationship with a lady.

When he first tasted the sweetness of love, Xiaojie was satisfied and even planned to call his girlfriend home to see his parents during the Spring Festival, but his girlfriend was at arm’s length with him.

It was not until a movie that his girlfriend got up and went to the bathroom and dropped his mobile phone on his seat. Xiaojie accidentally saw his girlfriend’s WeChat message pop-up window, only to find out that he was just one of his girlfriend’s spare tires.

Angry at heart, Xiaojie didn’t understand why his girlfriend was derailed, so he asked the love tutor he had contacted before. The other party said that he had to pay for consulting specific cases, and promised that as long as he participated in the training, "everyone is a girl who can’t catch up." This time, Xiaojie paid without hesitation.

After paying the fee, Xiaojie was pulled into a WeChat group, and the tutor also encouraged everyone in the group. "We will all be professional players in the future."

"Now it seems that those means are not on the table."

The first step of pick up hot chicks’s method is to change his values first. "In fact, what they teach is not the way of love, but the way of divorce with strong utility.".

Secondly, to eliminate social barriers, we should "dare to take the initiative to attack". For this reason, under the guidance of our mentor, a group of people marched into the nightclub, which was the first time that Xiaojie walked into such a colorful place — — Of course, this experience is not free, and the extra charge is 800 yuan.

"I feel full that I have opened it, and I am not flustered when I see a girl."

Third, learn to package yourself. "Gao Fushuai has the highest success rate," Xiaojie said.

To this end, the tutor suggested that they open a WeChat trumpet, and then provide a variety of fake brand-name clothing for them to buy, pose and send to their circle of friends. "To show the feeling of being rich inadvertently, this WeChat trumpet must be isolated from the circle of acquaintances and professions."

During that period, Xiaojie felt that he was very divided and everything was ready. It was time to take the initiative. "When talking about a girl, she should be classified first, and then when to hint at love, when to meet offline, when to touch physically, when to have intimate relations, and when to break through every barrier, there are routines."

At first, Xiaojie enjoyed it very much. From the beginning of 2019 to the end of 2019, he reused the above routines and frequently contacted girls in various social software. Finally, as many as 12 of them went to the "love" stage.

When the emotional relationship seems at your fingertips, Xiaojie suddenly feels dull. On the one hand, he is afraid to show his true self in front of the girl, and he is exhausted. On the other hand, in order to disguise his "Gao Fushuai" identity, Xiaojie spent a lot of money during his "love" and was overwhelmed. He never dared to talk about marriage with a girlfriend for fear of his identity being exposed. "What’s the point of this? ！”

And he is obviously not a "PUA" master. Other PUA students in the same institution even show off that they are stepping on multiple boats. At the same time, many girlfriends are dead set on them, and even lovers from different places come from afar. Male students avoid it but are proud; On the internet, some women who are deeply involved in PUA routines are trapped in depression and even die.

Xiaojie was disgusted with all this. At the end of 2019, he left the circle completely. "I spent more than 10,000 yuan, failed to take off the bill and bought a lonely one." He is still looking for the other half — — In a clumsy and sincere way, not in a seemingly efficient PUA.

With the marriage and love industry becoming a golden track, there are endless platforms for marriage and love, such as Lily Jiayuan, soul, zhenai and Iran, and Internet giants are also scrambling to get a piece of it: QQ dating and blind date area; Online matchmaker blind date in Tik Tok and Aauto Quicker; Heartbeat duet of national K songs … …

With the rise and development of mobile Internet, short videos provide more subdivided and high-quality content for users with different interests, and embracing short videos has become the choice of more and more people. Tik Tok Entertainment Annual Award was officially launched on January 18th, 2021. Based on Tik Tok Entertainment Big Data, the project made an annual inventory around four modules: stars, movies, dramas and variety shows, awarded industry honors to entertainment IP, companies and creators who made outstanding performance in a year, and officially released the "2020 Tik Tok Entertainment White Paper".

Among them, Zhejiang Satellite TV has won many honors in various aspects such as platform, variety show and TV, and has been recognized by the industry. Zhejiang Satellite TV likes to mention the annual influence platform. Ace to Ace won the most popular TV variety show of the year, The Voice of Heaven won the annual music variety show, Poems and Distant Places won the annual cultural variety show, Travel Notes around Youth won the annual breakthrough variety show, and Wu Tong, deputy director of Zhejiang Satellite TV Program Center, won the honor of TV person of the year.

The official Tik Tok fans of Zhejiang Satellite TV broke 17.6 million, produced 8,500 short videos independently, praised 640 million, and played about 200 billion. In addition, programs such as Run, Ace to Ace, and Voice from Heaven have all opened the Tik Tok platform, and there are countless short videos that have broken millions of likes and tens of millions of broadcasts. Zhejiang Satellite TV has blossomed on the vibrato platform with full matrix coverage, becoming a veritable "short video business king".

"Ace to Ace" has a good reputation and popularity in Qi Fei. During the program broadcast, the large and small screens are linked, and the topic "Ace to Ace" has been broadcast in Tik Tok for 12.8 billion, and short videos have repeatedly broken the circle to attract the audience’s attention. In the special period of the national anti-epidemic battle, "Ace to Ace" entered the epidemic prevention propaganda battle with thunder, showing the responsibility and responsibility of Taitai, handing over the stage to the "bravest people", and showing the strength of a variety show to warm people’s hearts and a heavy sense of social responsibility besides laughter.

With the slogan of "Voice from Heaven", "Voice from Heaven" plays music program movements, and the topic of "Voice from Heaven" has reached 5 billion in Tik Tok. The core idea of the program is to restore the moving essence of music, and thus produce emotional resonance and emotional release with tension.

"There are Poems and Distant Places", directed by the Propaganda Department of committee of cpc zhejiang provincial committee, is a brand-new practice program of integrating literature and tourism in Zhejiang Satellite TV. This program is based on the cultural travel program, exploring the poetry road culture in Zhejiang and discovering the beauty of Zhejiang culture. In terms of short video communication, "There are Poems and Distant Places" combines humanities with variety, and the short video "Crossing the River with a Reed" has a broadcast volume of over 100 million.

"Travel Notes around Youth" is a tour group composed of "Spring Tour Family", which starts a wonderful journey to various cities to appreciate the most distinctive local cultural elements and feel the Chinese cultural heritage. Explore the scenery along the way, enjoy local cuisine, and go all the way to the sun. This season, Travel Notes of Youth Circle has made great strides in the volume of communication on the Tik Tok platform, with 24 short videos with tens of millions of broadcasts.

Wu Tong, deputy director of Zhejiang Satellite TV Program Center, has produced a series of excellent programs, such as Ace to Ace, Youth Travel Season 2, I am an Actor, etc., with a double harvest of word-of-mouth ratings, continuous short videos, and repeated innovations in screen interaction. Wu Tong, who loves to try new things, won the honor of "Tik Tok TV Person of the Year", which is well deserved.

Short video, short time and long love. In the future, Zhejiang Satellite TV will produce more excellent TV programs and create more excellent short video content to accompany more viewers in all directions.

On Monday, Xiaomi announced a strategic cooperation with Leica, and the first works created by the two parties will be released in July.

Lei Jun published more details about this cooperation in Weibo. He said that the cooperation with Leica has gone deep into the product technology level, covering the entire link of smartphone images, including optics, imaging, image processing and experience. Besides the cooperation between China and Germany, Leica specially sent a team of engineers to Beijing to work side by side with Xiaomi engineers.

For the first works of both parties, Lei Jun revealed that the image performance of this product has exceeded the expectations of engineers of both parties. In the next month or so, the teams of both parties will strive for perfection and make final fine-tuning. Regarding this new flagship, there are still rumors that it may not be called Xiaomi 12 Ultra, but Xiaomi MIX5 Pro.

　

Apple announced the invitation letter of WWDC22 this week. There are five avatars with different colors in the invitation poster. It is worth noting that the green avatar in the middle wears glasses, which inevitably reminds people that WWDC may announce some information about AR/VR this time.

It’s hard to say whether there is "One more thing", but iOS, iPadOS, watchOS and macOS will definitely launch new versions. According to some current reports, iOS 16 will continue to improve the focus mode and information notification, and will also add Apple Watch mirroring function to make more efficient settings for watches on mobile phones.

IPad OS may add more professional applications this time, such as Final Cut Pro. It will also strengthen the performance in multitasking, and may allow the application window to be resized freely.

Watch OS may add a low-power mode this time, which can guarantee to run specific applications and functions under the premise of long battery life. In terms of health, sleep monitoring, female health management, medication reminder and other functions may be upgraded. In addition, watch OS will bring more new dials.

The news of the new version of macOS is less, but it is certain that it will focus more on Apple Silicon, and two Mac hardware products may be released this time.

　

Correspondents Home Network recently exposed the photos of China Radio and Television’s 5G SIM card, which is located in Jingzhou, Hubei Province, and revealed that China Radio and Television will release the number to the public at the end of June. As can be seen from the photo, the customer service telephone number of China Radio and TV Station is 10099, but it still does not exist (Beijing area) after we dialed it. According to relevant information, 10099 has just been opened in Hubei.

Some time ago, China Radio and Television announced that it would open the No.192 segment for consumers to choose from. Some netizens who are familiar with network knowledge said that they hope to choose the number starting with 192168.

In June 2019, the Ministry of Industry and Information Technology issued 5G licenses to the three major operators together with China Radio and Television. In October 2020, China Radio and Television Network Co., Ltd. was officially inaugurated and became the fourth largest operator in China.

In terms of communication frequency band, China Radio and Television has a golden frequency band of 700MHz, which was originally used for radio and television. The biggest advantage is that the signal coverage is very wide and the cost of building a communication base station is low. In order to rapidly popularize the 5G network, the Ministry of Industry and Information Technology has introduced many measures in recent years to open the 700MHz frequency band to telecom operators.

According to industry analysts, the participation of China Radio and Television will accelerate the popularization of 5G in counties, townships and rural areas, and at the same time reduce the tariff standard of communication packages.

　

Recently, People’s Education Publishing House has attracted attention because of the illustration incident of teaching materials. At the same time, some netizens have pulled out a "sky-high" educational tablet of People’s Education Society.

Official website of People’s Education Society shows that People’s Education Pad is an intelligent teaching terminal designed by People’s Education Society for primary and secondary school teachers and students. It is pre-installed with genuine people’s education digital teaching materials, which are divided into two configurations. According to the different warranty period, the pricing is different, and the price range is 3680 yuan — Between 4380 yuan. People’s Education Society disclosed in 2016 that the second generation of people’s education Pad has served more than 50 schools in Zhuhai.

The configuration of renjiao Pad is very old. It uses a large screen with 10.1-inch resolution of 1200*1920 and is equipped with MT8173 quad-core processor introduced by MediaTek in 2015. The maximum storage specification is 4+64GB, and it runs Android 6.0 system. For such a configuration, the price of more than 4,000 yuan can really be called "sky-high".

　

Redmi Note 11T series includes three models, namely Note 11T Pro, Note 11T Pro+ and Note 11T Trend Limited Edition (Astro Boy Edition), in which Astro Boy Edition is customized based on Pro+ models.

Redmi Note 11T Pro/Pro+ are the same mold models, and their designs are consistent. In terms of hardware, they are equipped with Tianji 8100 chip and 144Hz LCD direct screen (certified by DisplayMate A+). The main difference lies in the battery and charging. The Pro model has a larger battery, which is equipped with 5080mAh battery+120W fast charging, and the Pro+ model has a stronger fast charging, which is equipped with 4400.

In terms of price, the Pro model 618 starts at 1699 yuan, and the 8+128GB version is 1899 yuan. Pro+ model 8+128GB version 618 starts at 1999 yuan. Under the condition of the same specification storage, Pro+ model is more expensive than Pro model by 100 yuan.

　

OPPO Reno8 series consists of three models, namely Reno8, Reno8 Pro and Reno8 Pro+, which are equipped with Tianji 1300, Snapdragon 7 and Tianji 8100-Max chips respectively, and the latter two also have Mariana X self-developed NPU.

The three models of Reno8 series are somewhat backward in configuration compared with competing products. The starting price of the standard version is 2499 yuan, but the rear camera lacks a wide-angle lens, and it is still a 90Hz screen. The Pro version starts at 2999 yuan, but the core configuration is not excellent, and the flash memory specification of UFS 2.2 is not even as good as the previous generation. The Pro+ version starts at 3699 yuan. Although there is Mariana blessing, the aftershot equipment is not balanced.

From the point of view of configuration and cost performance, Reno8 series is really hard to compete with, and it seems a bit like "high price and low price" in those days. However, the Reno8 series also has some bright spots, such as unique color matching and design. All three models have a 32-megapixel beauty front camera, and the high-profile model Pro+ has a very narrow chin.

　

I’m sure you’ve all heard how unpopular the three-cylinder engine is in China. This time, as the staunchest supporter of the three-cylinder machine, Chevrolet finally couldn’t stand it, and launched the 1.5T four-cylinder Chuangkuo RS.

Chevrolet has always been loved by young people because of its more sporty design. However, for friends who can’t afford to buy 2.0T Mai Rui Bao and Explorer, they can only choose a three-cylinder machine if they want to buy a cheaper Chevrolet, which is why Chevrolet has been tepid at the level of 100,000. This time, I found the crux, and I believe Chevrolet will become the choice of many young people who have just entered the society.

　

The innovation and technological advantages of the new forces in building cars may be difficult for even Mercedes-Benz to catch up with. But for electric performance cars, this touched the strength of Mercedes-Benz.

Different from the performance versions of other electric vehicles, AMG EQS 53 is a genuine AMG, and the driving atmosphere and experience it brings can’t be compared with those electric vehicles with a motor and sports kit. Of course, for those who are more eager to drive, I think intelligence is behind it.

　

On May 29th, at Jiuquan Satellite Launch Center, the rocket assembly of Shenzhou XIV has been transported to the launch area, and the window launch time is expected to be around 10: 44 am on June 5th.

Like previous manned missions, the Shenzhou 14 crew consists of three astronauts, and the official candidates and backup candidates will be announced next week. According to the previous combination, this time, the old will bring the new, and new faces will appear. In addition, China’s first female astronaut, Liu Yang, may go out again. They will stay in orbit for six months, and during this period, they will also welcome the arrival of two experimental modules, "Asking for Heaven" and "Dreaming for Heaven".

Starting from the manned space mission of Shenzhou XIV, the construction of China Space Station will enter the final stage and be completed in 2022.

　

The Dragon Boat Festival holiday will be ushered in next week, and there will be no rest from June 3 to June 5 (Friday, Saturday and Sunday), for a total of three days. During this Dragon Boat Festival holiday, the national highways are not free. After the Dragon Boat Festival, there are still 10 days left in this year’s holiday balance: the Mid-Autumn Festival will be closed from September 10 to 12 for a total of 3 days; The National Day will be closed from October 1st to 7th, with a total of 7 days.

　

Glory 70 series:It will be released on May 30th, and it may be equipped with Tianji 8100/9000 chip platform.

vivo T2：Released on June 6th, iQone O6SE doll model.

Xiaomi 12 Ultra (tentative name):Released in July, Leica jointly designed Snapdragon 8+ chip with TSMC technology.

Meizu’s new flagship:After July, it is expected to be equipped with Snapdragon 8+ chip platform.

　

At yesterday’s Guangdong-Hong Kong-Macao Greater Bay Area Auto Show, Yu Chengdong and He Xiaopeng attended the "Pioneer Dialogue on Future Automotive Innovation and Integration" officially held by the auto show.

In Yu Chengdong’s speech, he spoke frankly about his new car, the M7, and said that the M7 would completely surpass millions of luxury cars such as Toyota Erffa and Lexus LM.

Later, He Xiaopeng took the stage to give a speech and jokingly responded to Yu Chengdong’s remarks, "If it is in committee of 100, Lao Yu said so, it is estimated that there will be a lot of shoes thrown up below. Just now, Lao Yu said so above, and I kind of want to throw a shoe up. 」

　

This article was originally published by GeekPark GeekPark, please add GeekJun (ID: GeekHoiecs) for reprinting.

Ideal has held many strategic meetings in recent years. At the strategic meeting in early 2021, Li Xiang specially invited Wang Xing and Wang Huiwen from the US delegation, and finally came to the conclusion that 2025 is the turning point of the new energy vehicle market in China, and the ideal must achieve an annual sales volume of 1.6 million units in order not to be eliminated.

From 2021 to now, car companies are indeed facing this increasingly fierce competition. On the one hand, the market share is further concentrated in Tesla and BYD. On the other hand, traditional car companies such as Volkswagen and General Motors have begun to launch key models. At the same time, there are also Huawei and Apple that are not moving for the time being. It can be called the hundred regiments battle of the electric car version.

In September of this year, Huawei released the new M7, which wrinkled a pool of spring water. According to 36Kr, the ideal is once again on the verge of an enemy, and another strategy meeting has been held in recent days. It is reported that the meeting has a huge agenda, lasting for four days, and intensively discussed the strategic direction and landing rhythm of LI in the next 5-10 years. Strategically, BYD, Huawei and Tesla were listed as strong rivals in Ideal Interior according to the market structure in 2025, and BYD ranked first. This year, the name has been changed to Huawei.

Facing Huawei, the ideal of top students has become the most anxious one.

Li Xiang’s attention and anxious attitude are somewhat surprising. After all, when it comes to anxiety, it’s definitely not ideal-horizontally comparing Tucki, Weilai, Zero Run and other peers, the ideal delivery volume, revenue and profit are all leading the way, and the position of the new power to build cars is secure.

In terms of delivery volume, a total of 36,060 new cars were delivered in September, a year-on-year surge of 212.7%, which also set a new high in a single month. Although the delivery volume of Tucki and Weilai has also improved, there are only 15,310 vehicles and 15,641 vehicles respectively, and the gap is visible to the naked eye. Judging from the growth rate, Ideal has been climbing steadily in the first three quarters of this year, with a year-on-year growth rate of 296.3% in the third quarter, which is not in an order of magnitude with the other two old enemies.

(Source: Ideal official Weibo)

Looking at the data on the financial side, the ideal advantage is more obvious. In the second quarter of this year, the ideal net profit of returning to the mother was as high as 2.31 billion yuan, and the profit in the first half of this year has almost filled the losses in the previous three fiscal years. Compared with bicycle profit and gross profit rate, ideal is more outstanding: in the second quarter, ideal bicycle income was 323,200, bicycle net profit was 26,700, gross profit rate of automobile sales reached 21%, and Tesla’s bicycle gross profit rate was 18.65% in the same period.

Since the situation is excellent, why does Huawei make its ideals so tense? First of all, ask the new M7, which can be said to be the direct competitor of the ideal L7.

It’s nothing new in the automobile circle in recent years to show the advantages of products by comparing competing data. There are also two such roles in the new M7 conference, one is BMW X5L and the other is ideal L7.

At present, these two models rank first and third respectively in the sales ranking of medium and large SUVs in China, among which the first and second are ideal L7 and L8 respectively.

BMW X5L, as a popular model in the era of fuel vehicles, can be seen as "compared" in many press conferences, but L7 seems to be difficult to understand. After all, the competing product of the new M7 should be L8 in time sequence. Why does the new M7 list L7 as a competing product?

This is because the new M7 is no longer just a 5-door and 6-seat model, but also redesigned the layout and added 5-door and 5-seat models. In terms of vehicle size, the boundary M7 is also closer to the ideal L7, the former is 5020*1945*1760mm, and the latter is 5050*1995*1750mm.

In terms of pricing, the 2024 model M7 has launched five models, with the price range of 249,800 yuan to 329,800 yuan, which is about 70,000 yuan lower than that of the 2022 model.

Compared with the three versions of the ideal L7, which cost RMB 31.98, RMB 33.98 and RMB 379,800, the new M7 has opened a sufficient price gap. In particular, the M7 Max five-seat intelligent driving version with high-order intelligent driving assistance and the ideal L7 Air without air suspension and laser radar have formed a strong dislocation competition situation, and the M7 Max six-seat intelligent driving version and the L8 Air will have the same high probability.

In addition to outstanding cost performance, Huawei Mate 60 series has driven Huawei’s popularity to an unprecedented level, and then the brand power has spilled over to the world. Some analysts believe that the determined price reduction of the new M7 is only the main reason for the sharp increase in sales in the world. The fundamental reason is the social sensation brought by Huawei Mate series, which brings huge passenger flow to stores. And Huawei has a huge user base in China, which overlaps with the potential users in LI.

According to the latest data, Huawei has ordered more than 60,000 new M7 vehicles in the market for about one month.

(Source: Wen Jie Guan Wei)

Huawei is different from its former rivals: it can make products and do marketing.

In addition to the direct competition of products, Huawei is very different from its former competitors.

LI creates a sense of luxury through the big sofa with refrigerator and color TV. Compared with the traditional BBA, it is very cost-effective in space and interior decoration. Coupled with excellent marketing, the sales volume keeps rising.

However, the ideal moat is too shallow, because it does not have its own core technology, and it has no outstanding advantages in three-electric system, energy efficiency, chassis, range extender, intelligence and other technologies. It is constantly reported that it is impossible to brake when encountering a large truck on a sunny day, and it is impossible to recognize the scratching accident of the ice cream cone at high speed. A series of negative news about intelligent driving such as "overturning" at the press conference site can be seen.

A good product is the perfect combination of technology and business, and the ideal meets the real opponent, because Huawei knows both technology and marketing.

What Li Xiang really fears is not a certain product in the world, but the powerful combat capability of Huawei Corps. Huawei’s "wolf nature" is well known in the industry, and its capital reserve, technical strength, channel resources and organizational ability are far from what ordinary startups can compare.

Huawei’s characteristic is that after finding the breakthrough, the relevant business groups devote themselves to it in a legion manner, relying on the staff size of 200,000 people and the bonus of engineers to achieve the ultimate efficiency and cost performance. Just like a dam break, we will turn our potential energy into market share.

In the past, Huawei has proved this in the communications and mobile phone markets. Even after being sanctioned by the United States, Huawei still eats more than half of the domestic high-end mobile phone market.

And the old question M7 once brought great shock to the ideal. "In the third quarter of 2022, the release and trading of M7 in the world directly crippled Li ONE. We have never met such a strong opponent. For a long time, we have no strength to fight back."

(Source: Li Xiang Weibo)

This is Li Xiang’s description of M7 in an essay in June this year.

Ideal is prepared to spend money to make up for the shortcomings of his own wisdom.

In the face of such competitors, it is not difficult to understand that Li wants to choose to temporarily avoid its edge when talking about Huawei.

According to the 36Kr report, a person familiar with the matter said that the ideal dialogue technique originally at the sales end has now been cancelled, and the M7 has not been mentioned on its own initiative. "If a car owner asks about it, say that the L6 that is ideal for next year is a price product with the M7."

However, as the saying goes, the brave will win in the narrow road. In the face of Huawei’s continuous invasion of its hinterland, the ideal will naturally not really be left unchecked. In this regard, the ideal choice is to save money and use it to make up for the shortcomings of your own wisdom.

According to 36Kr, how to "spend money well" has become an internal consensus of Ideal. The financial report shows that as of the end of the second quarter, the ideal cash on hand was 73.77 billion yuan, equivalent to the sum of Weilai and Tucki in the same period. Next, choosing the direction and crazy investment are the keys to the ideal to break the game.

In terms of products, the ideal thinking about the demand side is to choose to continue to deepen the main battlefield of family segmentation and extend the product planning to 2027. On the other hand, Li Xiang is still working hard to break the bottleneck of production capacity. On October 10th, he issued a document saying that the impact of Changzhou factory upgrading and Beijing factory qualification switching at the end of September has been lifted. "We can challenge the delivery of 40,000 in advance this month".

At the same time, for the function of intelligent driving, Li Xiang also has a "late step" reflection, and bluntly said, "The lessons that fall behind due to insufficient investment can only be solved by strengthening investment." At the same time, it is ideal to promote the person in charge of perception and system to vice president respectively, which is a signal that the weight of smart driving business is upgraded. In addition, on October 10th, LI officially released more than 50 jobs for intelligent driving in one breath, covering software algorithms, large models, vehicle hardware, testing, operation and other fields.

Some people close to the ideal revealed that they think that by 2025, the decisive battle of smart cars in the second half will be over. At that time, they will come out if they can run out, and they will be gone if they can’t. Because the data model and training amount have been finalized, what is needed behind it is a large number of start-up users, which is the decisive battle time in these three years. Ideal will try to overtake at the corner of the smart driving track.

No one can accurately predict whether the smart driver of the ideal future will catch up later, but it can be predicted that after the end of the year, Ideal and Huawei will further meet in product matrix and technology. In the next knockout, any short board may give the opponent a chance to overtake.

In this context, family background and technology will become the key words for new energy vehicle enterprises to compete.

　　() Financial Research Center on October 21st, some investors asked (). As mentioned above, customers of mid-to high-end models don’t care about the monthly battery rental fee. When can your company’s Zhiji automobile expand and develop a battery replacement model?

　　The company replied that, dear investors, hello, Zhiji Automobile has not yet launched a battery replacement model, and the battery replacement scheme will be studied according to market conditions and user needs.

　　Click to enter the interactive platform to see more reply information.

Big data focuses on hot spots　

Zhihu new comprehensive attention to young people’s demands

Zhihu’s upcoming youth round-table talk series "Talks in the Wilderness" focuses on the stories, thoughts and cognition of young people. The program invited Li Xueqin, Xi Rui, Li Haoyuan, Zhang Ruonan, Jiang Xiangui, Li Songwei and Liu Boyang, outstanding respondents from Zhihu, as guests, and adopted the mode of four regular guests and one flying guest in each session to discuss the high fever in Zhihu Station. The program production team "Everyone Records" has produced high-profile humanities documentary programs such as Thirteen Invitations, Friends and Discretion. The recording scene of the program moves from the studio to the outdoors, avoiding scenic spots and popular routes, choosing wilderness, forest and river beach, and combining the space scene with the content theme under the concept of "spiritual wilderness", which is quite aware of the unique tonality of the community.

"The Career I yearn for" is a documentary observation program for young people in the workplace. In each issue, an outstanding post-90 s workplace person leads the audience to experience different careers in an immersive way. During the program, the audience can feel the daily work of programmers in Silicon Valley, walk into foreign companies and Internet giants, and get close to the lawyer industry … At the same time, the program sets up a second observation room to invite professionals to discuss topics, so that users can gain interesting and useful workplace skills. The regular guests of the program include Yang Tianzhen, Ming Chen and Ran Gaoming.

College entrance examination is the focus of the whole society. During the college entrance examination in 2022, there were 7.67 million questions related to the college entrance examination in Zhihu, and the number of related search words was 197 million times. Many college entrance examination "experienced people" share their knowledge, experience and opinions in Zhihu, and many candidates look for the "answers" they want in Zhihu. In this context, the college entrance examination documentary interview variety show "My College Entrance Examination Forgetting Book" came into being. The original script of the program comes from the college entrance examination topics that young users pay attention to and discuss hotly in Zhihu, and the user’s question-and-answer interaction. Respondents ranged in age from 20 to 40, covering a variety of occupations.

Jiang Mingxue, head of the pan-entertainment operation team in Zhihu, told the reporter of Variety Daily that there are a lot of professional discussions and high-quality contents in Zhihu in the fields of college entrance examination, workplace, life and emotion. "The upcoming three variety shows are an extension of Zhihu’s content ecology. The program invited many Zhihu hosts as guests, which will provide a broad development space for the creators. From the content point of view, these three variety shows not only have innovative breakthroughs in themes, but also conform to the current cultural and ideological trends of young users, and are an interpretation of the development direction of Zhihu as a question and answer community. "

Love women homemade variety show

Xiaohongshu focuses on young lifestyles.

The diversified little red book is also expanding the territory of entertainment products and joining the self-made variety track. In July last year, Xiaohongshu launched the travel reality show "Escape from the City Plan". Subsequently, the same type of "Two Days and One Night Camping Plan" was launched in Xiaohongshu, inviting bloggers to camp in various places. Xiaohongshu also launched a cultural program "Night in the Corner", in which Liang Wendao, the host, together with Chen Danqing, Chen Di, Liu Qing, Li Houchen, Huang Zhizhong, Jiang Sida and other guests, expressed their opinions on topics of concern or hot discussion among young people at present, such as love will, consumption concept and investment proposition.

At the end of 2021, Xiaohongshu’s self-made life program "I’m going to live like this" went online, and traveled around the city through "life home" and "experience officer", opening up lifestyles in different scenes such as sports, travel and art, and driving users to share their hobbies. In May of this year, the program started the second season of "camping season" with a new theme. Under the wave of reasoning variety sweeping across major platforms, Xiaohongshu recently launched a self-made variety "Let’s Reasoning Together", inviting bloggers at the head of the platform to participate and launch an immersive script killing.

Judging from the content and form, the variety show launched by Xiaohongshu has a short duration, and KOL and fashion stars in the station are invited as guests. These variety shows are quite platform-oriented, basically focusing on the lifestyle of young people, and the content also focuses on the common tourism, food and other sectors of the platform. Little Red Book’s self-made variety shows are biased towards female theme content. According to the "2021 Little Red Book Active User Portrait Trend Report", women account for 90.41% of the active users of Little Red Book. Taking female theme as the starting point is a major feature of its vertical marketing.

Variety enhances user stickiness　

Differentiated advantages produce "long tail"

"Compared with film and television content, variety shows have stronger social attributes and are easier to drive community fans." Bao Ran, a member of the Science and Technology Committee of the State Administration of Radio, Film and Television and the Network Audiovisual Professional Committee, told the reporter of Variety Daily that Zhihu and Xiaohongshu are both community platforms. In order to stimulate the stock and growth, they need to broadcast and share new stories, so as to increase the user’s stickiness and strengthen the connection between communities.

Bao Ran takes Xiaohongshu as an example. The advantage of UGC (user-generated content) in the station is that it is fast in quantity, but the disadvantage is that quality control is difficult to grasp. "At present, the regulatory authorities are more and more strict in the management of MCN institutions and online celebrity, and Xiaohongshu needs to constantly optimize and improve the community content ecology. Homemade variety shows are not only more formal, but also have a production threshold, which is conducive to the transfer of traffic to high-quality content. " Bao Ran bluntly said that many Internet platforms are now facing the bottleneck of the disappearance of user growth dividends. Both Xiaohongshu and Zhihu have been exploring new paths beyond their core business in recent years.

However, compared with Tik Tok, Aauto Quicker, bilibili and Watermelon Video, Zhihu and Xiaohongshu have not made such a big step, and a series of actions are just constantly strengthening their platform attributes. For example, several programs launched by Xiaohongshu are typical micro-variety shows, closely following social topics such as camping and travel; Zhihu’s upcoming program also focuses on issues of concern to youth groups based on its own characteristics of "professional discussion". "The cost of traditional variety shows is gradually rising, and the income depends solely on advertising sponsorship, and the shelf life is also short. Zhihu and Xiaohongshu exert their strength in variety shows. Naturally, they have to take a differentiated route to get a slice of the market. This small and beautiful strategy is a good choice. " Bao Wei said.

Talking about the expectation of self-made variety shows on the platform, Jiang Mingxue said that the layout of self-made variety shows is an attempt by Zhihu to extend high-quality content and an innovation of traditional variety shows. The production, dissemination, interaction and aggregation of the contents of the three programs are all completed in Zhihu. At the same time, the opinions and topics in the program will be widely discussed by users on Zhihu, which will precipitate and accumulate, resulting in the long tail effect. "We hope that Zhihu’s high-quality content can form a positive content closed loop and create a better community ecology."

Photo: Douban, program official micro

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